Category: Monitoring Social Media

8 Instagram Growth Hacks to Crush Down Your Sales


It seems like every little thing has something to do with the numbers, don’t you think?

The answer is probably somewhere in between.

When it comes to the quality products or services, the new people who visit your Instagram profile certainly bring a more significant number of followers. However, it is also important who forms this certain group of followers.

Today you can buy a profile with a large number of followers and post your content, but would that be of benefit for you? There is an excellent chance that that would never happen.

The audience that follows you must be interested in precisely what you have to offer. If you buy a profile that previously dealt with the sale of sports shoes just because it had a lot of followers and your aim is to be engaged as a life coach, revenue will undoubtedly fail to exist because that is not your target audience.

Fake followers and bots are also not a good idea because they will neither be interested in what you have to offer, nor will they increase engagement on your posts.

Therefore, in the continuation of this article, we present you with 8 Instagram growth hacks that will help you get to your right audience and a lot more sales.

1. Tell a brand story


You could start with a brand story. If you think that the stories aren’t of the utmost importance when it comes to business, you should think twice.

There is a vast number of brands in the world, and, to be successful, you have to stand out. But how?

Your story is something that makes you unique. Maybe you already have a brand story, and you aren’t aware of it.

Why did you start with that business in the first place? Is it about creativity, about helping others, or about something that you always wanted to have, but it didn’t exist, so you decided to make it yourself?

If you do everything just because of money, people will see through that, and that is not an excellent way to become famous.

To make it clearer, here are some examples of what we were trying to explain:

  • sweetgreen – connecting people to real food since 2007.

Sweetgreen is a concept whose mission is to “bring people back” to the healthy food, but at the same time to educate them about food and its preparation, and how they should protect the land because the land is the source of it.

They also organize campaigns that they inform their followers about on social networks. One of the bigger ideas is to provide children in schools with a healthier meal and to make progress in doing so.

Also, they are continually coming up with exciting and useful things like “plane salad” that people can order to avoid unhealthy food often served on planes during the trips.                                                                                                                                                   


Behind the beautiful and colorful images on the feed, there is a story we can see in the bio section and through the story option and IGTV.

The Puravida brand was created by the founders Griffin and Paul, during a visit to Costa Rica, where they met two artisans who had bright color bracelets on their hands, the same bracelets as the ones we can see in the pictures. Artisans said, during their story, that they were living in poverty, and then the future founders of the brand came up with the one idea.


They asked them to make 400 bracelets, which they afterward took to the shop where they sold them all at high speed. Griffin and Paul had invested in this idea, and now over 650 artisans around the world earn a living from creating these bracelets.

These are the two very successful examples of how a brand story influences people to connect with their brands and with them.


Tell people your story, but do not forget that storytelling should be present always.

Storytelling is something that converts. The storytelling base that you will use in the captions below the images, in stories, and so on, should consist of the answers on the following questions:


– What can you offer to your followers?

– Why exactly should your product be their choice?

– What is your mission?


It’s important to put your customers first, and not your product. Keep this in mind.

Another essential item is the look of your feed because it is your catalog, a presentation of your brand.


And because of that, you need to pay attention to the following:

  • the pictures should be clear
  • choose the color of your feed’s theme: that includes the complementary colors or filter through which you will drag each photo
  • decide which type of content will you post on your profile, depending on your brand
  • make a posting plan


If you follow these rules, your feed will be organized and pleasant to look at.


2. Find people who are following similar pages and follow them


Following people that already follow some brands that are similar to yours is one of the simplest Instagram growth hacks.

Yes, it takes time, but it can be beneficial for making your account more and more popular.

What is it that you can do?

First, do some research.

For example, if you want to start selling books, you should type keywords that are crucial for your business, such as books, books, bookstore, book lovers, and similar into a search bar on Instagram application.

Also, you can research other bookstores that you already heard of.

When you find those similar pages, you should start following people that are already following these profiles.

Do not stop at tracking, but also like their pictures and leave comments. Make sure your comments are interesting, not just containing emoji or sentences that sound like spam-like “Nice pic” or “Cool feed, go check our.” Put some effort.

If you are wondering whether it makes sense to spend so much time on following, liking, and commenting, believe it when I say it, it pays off.

A small experiment was conducted where a total of 300 people were recruited. The first 100 were given only one follow, the other 100 a follow and alike on one of their pictures, and the remaining 100 were followed, one of their photographs liked, and the comment was left.

The statistics were as follows:

  • Only follow: 14% got followed back
  • Follow + Like: 22% got followed back
  • Follow + Like + Comment: 34% got followed back


These statistics do not always have to be identical, of course, but it’s obvious that this principle works.

Of course, before you start with this tactic, your profile should be arranged, and it needs to contain:

  • a profile image (the best option is the logo of the brand)
  • all the most important information has to be typed in the bio section
  • there need to be at least one of the contact buttons (call, email or directions)
  • a minimum of 9 photos so that when people visit your site, the profile looks full


No one will bother to follow a profile that is half-empty and looks dysfunctional.

Another option is to use your apps to find your followers through them.

They work like this: apps automatically follow people who share similar interests as your target audience.

One such app is Instazood. It’s an Instagram bot that automatically likes, follows, leaves comments, watches the Instagram stories, unfollows, and manages posts … And it does all of that instead of you.

It’s important to emphasize that you should never use tools that attract fake followers and bot profiles because they will not become your users.

This app follows the right people who want to connect with you because they are interested in what you have to offer.

Also, Instazood ensures that you do not cross the limits set by Instagram, and it offers different speed settings for advanced users.

Riotly platform works similarly. It identifies what kind of target group your target group is and then analyzes it and interacts with it, which increases the number of followers on your profile.


3. Find relevant hashtags and post things at the right time



Hashtags are often ignored or, more often, not used in the right way. However, it’s completely wrong to ignore such an important Instagram growth hack.

Hashtags are tags that Instagram has introduced to make it easier to find things that interest us in one place. For example, if you type #coffeshoop, you will see the pictures that are related to this topic.

You can find the relevant hashtags for your business by exploring competitive profiles, looking at their pictures, and seeing which hashtags that are used in descriptions or comments are best quoted, that is, which ones are the most popular.

When you’re done with the hashtags’ search, put them in the search bar on Instagram and see how many more tags are associated with them to create a small hashtag database that you can use later for your posts.

You can have a maximum of 30 hashtags in one post, but this might be too much. Find out what is the number of hashtags your popular competitors use and check if the same number suits your needs best.

Neil Patel advises that from 5 to 10 hashtags per post is a good option.

As for the right time to post on Instagram, Later conducted a survey including 12 million posts, and the result showed that the best time to post is between 9:00 am and 11:00 AM EST.

In the following table, you can see the top 3 periods for posting the content within each day (represented in EST):


Although it is undoubtedly advisable to try out how this release date will turn out for you, it does not necessarily mean that the same rule will apply to every business.

The most important thing is to post when most of your followers are online.

To find out that you can try and upload posts at different times, but you need to analyze the results simultaneously by looking at your engagement (the number of likes + comments + shares) at the time when you post.

Another way is to take advantage of what Instagram itself offers within your business profile – Instagram Insights.

When you enter Insights, click on the Audience segment.

There you can see the different statistics:


  • the total number of followers
  • top locations
  • age range
  • gender
  • followers


In the followers’ section, you can see when your followers are most active during each day of a week or each hour of a day:

Explore these statistics and find out what is the best time for your posts. When you see at what time you get the most feedback (when is the most significant engagement), continue to post in that publication period.

This will also contribute to the fact that your followers know when are you posting, and if they fail to see the post, there is a possibility that they will go to your profile to keep pace, which also increases your reach.


4. Create and promote branded hashtags


Brainstorm the ideas with your team and see which are the best options for your branded hashtag. It would be best if this hashtag is connected to your brand or slogan that you are using.

If you intend to intrigue your audience for the sake of the marketing move, you can also use a hashtag that will not be associated with your brand at first. Still, in the end, you will make a reveal and discover who hides behind it.

Explore all the variants of the option you decide for and check in the search bar if someone hasn’t already used what you want to connect to your brand.

You can use Branded hashtags for promotions, prize games, events, and so on.

For example, The Coca Cola Company made a #ShareACoke campaign to encourage consumers to buy personalized Coca Cola bottles as gifts to each other.

Then, L’Oreal made a campaign under the hashtag #WorthSaying, which is aimed to encourage women to find out what’s important to them and what is “worth saying.” The campaign included celebrities like Jennifer Lopez so it was a great success and the hashtag became viral.

Also, L’Oreal has promised that for every mention of this hashtag on the social networks, they will donate $ 0.25 to charity.

Using branded hashtags when it comes to prize-winning games is one of the great Instagram growth hacks!

The Container Store organized a prize game where winners could win $ 500 vouchers. The participants had the task to publish pictures of them using their storage and organization products on social networks in a creative manner with the hashtag #containyourselfcontest.

They got 200 pictures in a short time, and they got over 10000 additional impressions on their content gallery.


5. Optimize your Instagram content and profile for Google Search


Social media has a great impact on SEO. Although it may seem that there isn’t any strong connection between Instagram and Search Engine Optimization, it nevertheless exists.

You will be convinced in a few seconds.

Neil Patel presents you with several ways how to optimize your Instagram account for Google Search:



  • use geotagging option



When you take a photo, the coordinates of the location you are in at that moment are automatically linked to the photo. Instagram will publish the location of the photo only if you choose it, and it will appear above the picture.

This is of paramount importance if your business has its physical location because people can find out where you are, and they can also check themselves in, and you will get UGC (User Generated Content).



  • complete your profile



Your profile should have a profile photo, profile name, username, bio with the most important information, and links to your other web assets.



  • use keywords



Don’t forget to use adequate keywords in your bio and the content that you are posting.


  • promote link building


Link building includes using links of other sites on your site.

When it comes to Instagram, it means that you use them on your profile and in your posts.

The links you use should be connected to your content for your profile to be well optimized. Do not use random links simply because they are linked to popular sites.



  • encourage social sharing



If you want to make your content more visible, you must encourage content sharing to the other channels such as sites or other social networks so you could reach more people and make more traffic.

If people share your content, Google will recognize this as something important, and it will give it an edge.


6. Use shoppable Instagram posts


Shoppable Instagram posts are the convenience Instagram has provided for the business profiles.

When you upload images to your Facebook catalog, they will be linked to your Instagram account, and you will be able to create shoppable posts.

People eagerly follow the brands they like because they feel closer to them, they can contact them directly via the DM, and they can keep pace with all the news and campaigns. Given that more and more people opt for online shopping each day, the introduction of this option is an excellent move towards developing brands.

The followers now can click on the picture and find out the price of the product instead of sending a message and waiting for an answer. Therefore, their interest is not lost while waiting to get the necessary information.

This shoppable feature also has metrics attached so you can track the data collected by your followers. With this option, which is also located in Instagram Insights under the Post impressions, you can see likes, reach, outbound clicks, etc.



7. Cooperate with micro-influencers


It is already known that the influencers can be categorized into micro-influencers and macro-influencers.

We are now going to pay special attention to micro-influencers – people who have fewer followers, but again have a specific impact on their audience who trusts in their recommendations.

Scrunch defines micro-influencers as people who have between 2000 and 50000 followers.

Cooperation with micro-influencers is one of the best Instagram growth hacks!

As they have fewer followers, their connection with the audience is stronger because they can respond to comments and messages more efficiently than a macro-influencer whose inbox is stuffed with hundreds of messages, not to mention the notifications for comments which are never to be seen probably.

Also, it is highly probable that a large number of brands has not yet engaged the micro-influencers. Therefore it will not seem as if they would accept various offers for cooperation solely to get money.

Many influencers get critics from their followers because their audience feels like their recommendation is no longer so vital if they accept a lot of co-operation, and the money is the only thing driving them.

Of course, if you want to reach an even larger audience, you can hire more micro-influencers to spread the news about your business.

Keep it in mind that you always choose influencers that have some similarities with your brand. It wouldn’t be so logical to call a fitness trainer to advertise carbonated drinks and sweets, right?

How exactly is the number of your followers growing if you hire influencers?

When you make a contract with a micro-influencer, he becomes the ambassador of your brand. Therefore, it is essential to select who will you engage carefully. If you are not sure how to make this choice, it’s better to consult a social media manager, hire a digital agency, or expand your knowledge of social media trends..

After the agreed cooperation, the micro-influencer represents your brand to his followers who are there because they trust in his opinion and are interested in what he has to say. That already gives added value to your brand.

If they become interested, his followers go to your profile and start researching. 

Giving the fact that they have heard about you from someone that they gave their trust and attention to, it is much easier to convert them into your customers. It is up to you then to maintain quality content, answer their questions and messages, and not allow them to wait.


The sale won’t be missed out!


Should you follow competitors on Instagram?

With more than 1bn monthly active users, Instagram has quickly grown to become one of the most popular platforms out there and probably is one of the most promising for businesses and marketers.

As important as your website homepage, your Instagram account is the best approach to let others know who you are and what you do. But the simple fact of “just existing on Instagram” won’t make you successful – the important key is how you create your Instagram Marketing Strategy and what you do to stand out from the crowd. Keep in mind that there are more than 8 million business profiles on Instagram, so the need for differentiation should be one of your main goals.

When crafting your Instagram Marketing Strategy, start by … analyzing your competitors’ Instagram accounts! Gathering information about your competitors’ content and moves on Instagram will setup a valuable foundation for your strategies – you’ll notice what they are doing well/or not and what you think you could improve, having in mind your competitors’ examples.

Start analyzing your competition Instagram accounts

Identify your main competitors and start monitoring their moves and how they choose to present their businesses on Instagram

1. What type of content do they post?

Nowadays, it is more important than ever to deliver high-quality content on Instagram. The Instagram algorithm makes the game even harder for brands to stands out – that’s why you need to have a strategy for your posts.

Analyzing your biggest competitors’ Instagram account can give you a better idea about what you should post, what type of content will work better, and what your audience wants to see. Remember that your competitors’ audience is also your target audience so that you can take notes from your competitors’ posts examples.

Video vs. Pictures

Taking insight analyses on @samsung and @huawai Instagram posts, we noticed that the two brands are focusing on delivering content in different ways. When it comes to what the audience likes to engage in, in this case, there are more advantages in posting a picture, especially a photo taken by a fan of the brand – it creates a sense of belonging to the community and makes you double-tap to show you appreciation.

When it comes to content, KEEP IT SIMPLE, build a strong Instagram aesthetic for your brand, avoid posting similar things, and try not to bore your audience with long videos.

2. How often they post?

Wondering how often you should post on Instagram? Watch your biggest competitors’ profiles and see their post frequency.

Remember that the more frequently you post on Instagram, the more likes you’ll get. Plus, being more active on Instagram increases engagement and also help you to earn followers faster.

Important hint: Look at the time between their posts















3. Do they use hashtags?

Hashtags are trendy on Instagram and can help you to gain visibility and to attract new followers. Find the most used # in your domain and keep on eye on your competitors’ hashtags strategy. Noticed that don’t use hashtags? That’s also part of a strategy.

4. How competitors interact with the audience?

Are your competitors engaging in conversations with the audience? Do they respond to comments?

How your competitors interact with the audience could give you an example of how you can improve your interaction with your audience.








5. What is their engagement rate?

Seeing the way your competitors’ audience engage with their posts can give you an overview of what you should do to improve your engagement. Start monitoring the number of likes and comments your competitors receive for each post and keep on eye on their number of followers.











Monitoring your competitors’ Instagram accounts can help you to elaborate on a better strategy that will push you one step ahead of the competition. Gathering insights on their Instagram activity, as well as on their weaknesses and strengths on this social media channel, can have a significant impact on your image, brand awareness, engagement, and the revenue of your business.

Sign in for free on Competitors App to start tracking all your competitors’ moves on Instagram.

Best Social Media Trends to follow in 2019

Best Social Media Trends to follow in 2019

Another year is behind us. This year was very turbulent, and we have seen a lot of new trends coming and popping up in Social Media Marketing.

If you want your business to succeed in 2019, there are several new marketing trends you should follow.

In today’s world, where everyone has a voice, it’s time to be different. We must differentiate our companies from our competitors.

So, let’s dive into the best and most important Social Media Marketing trends you should follow in 2019!

Video Marketing is a must – for every brand.

In 2018, we could see a lot of new brands using videos as their way of communicating with their customers.

Videos are becoming more and more popular over the years. They have much more engagement and a more significant reach.

So, what is the biggest reason why Video Marketing is soo dominating?

With video marketing, you can easily catch your customers’ attention and unleash their emotions. Everyone knows that people are buying based on their experiences, thoughts, and feelings.

An excellent example of a company that is using video marketing to engage with its users is Tasty. Almost all of their videos are going viral and have a ton of engagement and views.

Tell your brand story.

People are associating themselves with stories. Stories are bringing us closer to each other.

If you carefully tell your potential customers what your problems were, and why you have created your product, they will associate themselves with your problem, and they will undoubtedly want your solution.

Everyone heard about Coca-Cola. Coca-Cola is an excellent example of a company who are telling stories to build connections and relationships with their customers.

Monitoring Competitors Social Media and creating suitable competitive advantages are the next big things.

What’s the best place to find out some unique approaches to connect with your target audience? What’s the best source to learn more about your potential customers?

Of course – your competitors’ social media!

Monitoring your competitors’ social media:
– Presence
– Publishing
– Content
– Communication with Customers
– Ads
– Reputation

It is a must if you want to beat your competition and stand out on Facebook and Instagram.

Try to see your competitors’ content distribution strategies: What’s their process of preparing, creating, and distributing content?
On what topics are they creating content?
Are they using stock or custom photos?
There are a lot of useful things you can learn about your target audience from your competitors.

The knowledge and resources you gather will help you to create better competitive advantages, more engaging, and exciting content and to beat your competition.

Micro influencer Marketing

Influencers had an unexpected boom in the past few years. But right now, a lot of used influencer marketing methods are dying.

People started to recognize paid and sponsored posts. They usually do not trust anymore to the influencers who have millions and millions of followers.

The new way of influencer marketing is mostly based on micro-influencers.

They are people who have no more than 5.000 – 50.000 followers on Instagram (usually). They are influencers in some particular and very narrow niches, like marketing, vegans, entrepreneurship, photography, beauty, gaming, etc.

The reason why we are moving towards micro-influencers is that the people are tending to trust them more.

Of course, when we’re talking about influencer marketing in general – you know that it shouldn’t be too obvious that your post is sponsored. Right? 🙂

Constantly building communications with your customers will help you to improve your brand trust factor.

In the end, it’s impossible to build a significant social media presence and to stand out from your competitors, if you do not bring interaction on the table. Right?

Try to connect with your customers. Make them feel like there is no company or a brand behind the account, but a person. Real person. A person with feelings and emotions.

Communicate with your customers. Reach to them and ask them: “Hi there, what do you think about our new feature?” or “Is there something we could do better?”

You can always publish user-generated content. Feature your loyal customers on your pages. Reshare their stories or mentions.

Say them: “THANK YOU!”. Make them feel special.

Real and honest relationships between brands and customers will never disappear, and that’s the trend that will always be present.

5 Best ways to create a killer competitive advantage

All of us have something in common – we have competitors. And sometimes, how will we beat them and create a competitive advantage is our biggest concern.

I talked with several professionals and experienced CEOs and CMOs in their industries. All of them shared their valuable insights about how they created a competitive advantage and scaled their business among many competitors.

Together with our experience, this article represents an ultimate guide on competitive advantages – what are and how to use them to beat your competition.

First things first – How to do your competitive research.

Before you even think about creating competitive advantages, it’s time to do your competitive research.

Competitive research is a must, and there are various ways how to do it efficiently. Because this isn’t the main topic of this article, we will cover the most critical steps.

Whether you are starting a new business or already have established one, some new direct or indirect competitor is born every second day. So competitive research is a renewable process; you should do it at least every second week.

The best way to find new competitors is to try keywords research.

Look for the following information about your competitors:

  • Founders – It’s essential to know who your competitor decision-makers are
  • Social Media Networks URLs – How are they, for God’s sake, communicating with their customers? What content are they creating?
  • Distribution channels – How are they finding new customers?
  • Core Value propositions – What are the main differences between them and you? What are their Core Value propositions, and how my product/service can be more useful to my customers than theirs?
  • The number of employees, headquarters, stage, and the size of the investment – This helps you to understand how big their resources are, and you can imagine what they are capable of.
  • Other information (Number of customers, website visitors, etc.)

Here’s a list of websites that can be quite useful for you and it can save you a lot of time:

For this, you can use our Ultimate Competitor Analysis spreadsheet to ensure you didn’t miss any information about your competitors (By the way, it will save you a lot of time and make organization easy).

Our friend, Ognjen Vuković from Reportz, explained in a few sentences why competitive analysis is so vital for your business:

“Knowing your competition is good. Knowing what works for them is even better, and knowing how to do that better than them is the ultimate goal you should set regarding your competitor analysis.

In Reportz, we use multiple tools and techniques to monitor and outperform particular clients’ competitor activities, such as social behavior, paid efforts metrics, and SEO/SEM stats.

Every good strategy has to have competitor analysis at its core since having in-depth info about what works best for your competitors can give you an overview of what to focus on and how to outperform them to make a success.”

What is a competitive advantage?

Without good competitive advantages, we will never get our market share. So it’s really important to understand what competitive advantage is.

Let’s understand it with the example:

We have two companies specializing in “connecting people in the world.”

The first company is older and already has a relatively big customer base. The second one is new but promising and more attractive.

The second company had more features and was entertaining, while the first company wasn’t.

They empowered people to connect and to make relationships.

Later, the second company got funding and monopolized the market.

You probably know which companies I’m talking about – they are MySpace and Facebook.

So, a competitive advantage is anything that can help you to outmaneuver your competition. It can be price, unique value proposition, better product, better communication, or better marketing and sales.

In the case of Facebook – It was a better story. A story that empowered people to take action.

Storytelling – the art of making your customers special

Today people do not follow brands and logos. They are the following stories.

They identify themselves with the stories of other brands.

Coca-Cola is a great example: Its competitive advantage is based on empowering people to take actions with various marketing campaigns that are alluding to happiness, love, relationship, and friendship.

Nike is another great example of perfect storytelling (Especially with their campaign with Colin Kaepernick).

Beverley Theresa, CEO of Social Media with Beverley Theresa, told us her story and how she created her competitive advantage with content and personal branding:

“Content is key. I’m consistently creating and offering free valuable learning for people looking to set up their social media. It helped me to grow my business immensely.

Also, my background helped me to build credibility. So people told me that my attitude and personal brand give me a competitive advantage. They are usually contacting me and saying that they want to work with me because of the way how I’m communicating.”

Don’t be afraid to tell stories. Explain to your potential customers what drives you and why you are doing what you are doing. What’s your idea, mission, and vision?

Research your target audience and find out what are their main problems and create engaging content with a lot of useful information and resources based on your potential customer’s problems.

But remember this – content isn’t only the blog post – it’s much more. You can engage with your potential customers in various ways:

  • Create funny videos with explanations and solutions to your potential customers’ problems
  • Create Infographics
  • Make Quizzes, How To’s, Guides, Playbooks, Workbooks, and Spreadsheets

One thing matters more than the content itself – its distribution.

Here is some advice on how you can distribute your content very well:

  • Prepare your content in different formats – Instagram posts, Instagram stories, Facebook posts, etc.
  • Distribute your content on Guest blog posts, your blog, Quora, Medium, Reedit, etc.
  • Post in different Facebook Groups
  • Ask Influencers to share
  • Motivate your customers to share it by giving some offer or other free resources (spreadsheet, for example)

Prepare your content based on your potential customers’ needs – make them feel special! 🙂

Focus on your users

Good business is based on two things:

  • Good team
  • The loyal and engaging user base

Sometimes everything which matters is creating a good relationship with your users.

Baptiste Debever from Feedier explained to us how they managed to create competitive advantages in an industry full of competition – both direct and indirect:

“Any feedback tool is a competitor of Feedier. But that’s okay. Feedback is a huge market, and the so-called surveys are just a part of it.

We want to create our crusade focusing on feedback, and the user is what matters the most. So gamification, experience, and rewards are what’s important to create competitive advantages in the overcrowded industry.

– Feedier is built from scratch to engage your customers. Our technology knows whether the customer is happy or not, and therefore, we can provide the right engagement to the right user. Asking for 5-star reviews only to customers being at least 80% satisfied, for example.

– Feedier adapts the questions to the customer. Thanks to the first step, we know whether the customer is happy or not and why. We can, therefore, adopt the question to any customer based on that. The experience is unique!

– Feedier aims to create a relationship between your team, customers, and products.

– it makes it easy for you to share your surveys with the right customers. We will send the emails for you, write your social posts and even let you embed them right into your website.

– And finally, Feedier is gamified with a complete framework and the ability to send rewards at the end of the survey.”

Anita Erker from Linkchain shared with us their way to create a competitive advantage by focusing on her users:

“Listening, listening, and listening. Value creation is a constant, ongoing art.
Each day I conduct a micro-research, which helps me to gather more in-depth details – not just about the competition, but users, the marketplace, partners,… Each segment of the audience is equally important. To keep the balance and differentiate yourself is in the middle of that matrix.”

From their practices, we can find out that building a loyal customer base and good user experiences helps you to create proper competitive advantages.

Find the niche where you can make a difference.

Sometimes it is not easy to compete with big companies and dinosaurs. With much effort and money invested in getting low results, it can be hard.

Sometimes, the best solution is to be specialized in one-two unique thing.

The best example of this is Trello. Trello created an industry monopoly over the much bigger competitor – Astana – by focusing only on one thing.

Nemanja Zivkovic from Default Design described to us how they are creating competitive advantages by delivering results and focusing on a unique niche:

“We’re focused on giving a constant value, daily, on one side. We’re present in communities everywhere where our customers are.

Conversely, we focus on delivering results in conversions and leads.

When our customer is making profit, he has enough to pay us, and everybody’s happy.

On the other hand, we’re organizing the 1st online conference in the ExYu countries focused on conversions and marketing automation while creating a platform for marketing automation and pioneering website personalization.

We found a niche within marketing where we can make a difference.”

Kady Hobbins from Kaden Ave Communications is another great example of how to create competitive advantages with delivering the best results:

“We’ve set ourselves apart by really drilling down and specializing in what we’re truly good at – making high-quality social media content that helps generate conversions and build brand awareness. We try not to spread ourselves thin and do things we’re just okay at, nor do we take on clients we don’t think are the right fit. In return, we’re happier, and our clients are happier.”

Build a respected brand and community.

Sometimes, building a good brand is everything you need. But this process is long and hard.

Building a good brand is easiest to do with building communities.

Communities are one of the greatest things humanity ever invented! Building a community allows us to share more value and knowledge with our potential customers.

If you don’t want or don’t have time to build your community, sometimes it is enough to actively participate in the existing one.

Ioana Budai from Apart25 shared with us their secret to creating competitive advantages by actively contributing to communities and networking events:

“We’re standing by a ‘Go the extra mile’ approach, so we always aim to offer some extra insights besides our main service lines. Apart from this, we also get involved in the community and create networking spaces for people in our industry and the local startup environment.

In short, this is what makes us great at better grasping the needs of our clients and partners.”

Solve Big Problems

Sometimes solving problems with significant pain is everything that you need.

If your potential customers discover about your product benefits, which provide them value, they will buy it.

Vlad Calus from Planable shared with us how they managed to create a relatively new market and solve the actual problems:

“As a team, we worked a lot in the past with brands and agencies and struggled ourselves with the issues of content, collaboration, and approvals. We started from the premise that we wanted to build a product that essentially solves their problem from the group up. That’s what resulted in Planable becoming the most visual content collaboration platform, which is our biggest advantage.”

Creating competitive advantages isn’t easy, but creating a monopoly in some industries is necessary.

Maintaining an eye on your competition helps you create a competitive advantage and be better than them. That’s the reason why we always need to monitor their:

Competition never sleeps, that’s the reason why you shouldn’t too.

Claim your 15-day free trial of Competitors App, and be one step ahead of your competition even today!

Competitive research. Why it’s so important and how to do it.

No matter are you starting a new business, or you already have established one. Competitive research is a must! Everyone has some “mortal enemies” and “desirable customers.” In this article, you will learn:

  • How to do your Competitive research
  • How to monitor your competitors on the Web
  • How to get the desired customers
  • How to beat your competition

So, come on, my dear Sherlock, let’s do some research! (At least, you can be a real detective for a few hours! 😉 ).

Competitive Research

How to do your competitive research

Carefully planned and executed competitive research may save your business. What also matters is what to do with that data after.

My mentors and advisors once said:

“If you do not do your homework, you can hit bottom. Do it, and you can build an enduring business.”

Competitive research is a must for your business for several reasons:

  • You will find all their data which you need to start a business
  • You will skip a “trial and error” for a lot of times
  • Based on the data you find, you can monitor them, and find the holes in their strategies, which can be essential for you.

Doing competitive research is not an easy thing to do. It can sometimes be very time-consuming. But, if you plan everything carefully, you can do it in a few hours.

If you already don’t know who your competitors are, try typing 10 – 20 main keywords for your industry in Google.

In the beginning, just wrote on the piece of paper the names of your competitors.

When you have done that, now it’s time for the hell spreadsheets!

Finding the names of your competitors isn’t the only thing you should do. But it’s the beginning.

Here’s the list of data of your competitors you should find out:

  • Founders – It’s essential to know who your competitor decision-makers are
  • Social Media Networks URLs – How are they, for God’s sake, communicating with their customers? What content are they creating?
  • Distribution channels – How are they finding new customers?
  • Core Value propositions – What’s the main differences between them and me? What are their Core Value propositions, and how my product/service can be more useful to my customers than theirs?
  • The number of employees, headquarters, stage, and the size of the investment –  This helps you to understand how big their resources are, and you can imagine what are they capable of.
  • Other information (Number of customers, website visitors, etc.)

For this process, you will need about 1 – 3 hours, based on the number of your competitors.

Here’s the list of websites which can be quite useful for you, and it can save you a lot of time:

  1. LinkedIn
  2. WellFound
  3. CrunchBase
  4. SimilarWeb

What also matters in competitive research is organization! We have prepared for you a complete Ultimate Competitor Analysis Spreadsheet! 

Everything you will need, you can find in one place – in one spreadsheet!


Here you can download for free your ULTIMATE COMPETITOR ANALYSIS SPREADSHEET!


Now, when you have done your competitive research, It’s time to see what we can do with that data

Like every founder, you want to be the best on the market. You want to hold a monopoly over some products or services. But, you’re always leading battles with your competitors.

What if I say to you that you can be, almost all the time, one step ahead of your competition? Don’t you believe me?

Well, yes, you can, and I will show you how!

Monitor competitors website changes

“Hell, what?”

Yes, you can do that. There is various software that allows you to do this.

But, before we dig into every step how you can do that, let’s first explain why it’s so important.

There are a lot of use cases, but, I will mention just a two of them:

    1. Your Competitor can change his homepage call to action button from “Register here” to “Start your free trial now, no credit card required.”
    2. He can also change his meta <title> and <h1> to target a different keyword.

This information is very valuable for you because you can easily find out what’s your competitor strategy.

Competitors App is a competition monitoring tool, which allows you to monitor competitors’ website changes every single day. The best part of it – it’s all automatic. Everything you will need to do (except to insert your competitor names at the beginning), is to read the data every day. That is not more than 3 minutes per day.

monitor competitors' website changes

After you create your account and insert your competitors, the app will automatically start to inform you about their newest website changes. Also, will monitor them every day, and whenever some new change becomes visible, you will be informed – both in your app dashboard and in your email inbox (So, sometimes, you even don’t need to log in to your account).

Monitor competitors’ Social Media

Monitoring your competitor’s social media is very important. Reason? That’s the place where we communicate with our customers, share content, and very often – that’s the place where we find new customers.

If you carefully monitor your competitor’s social media marketing and strategies, you can be one step ahead of them. You can see what content are they publishing, so you can see and write better, exciting, and trending articles.

How are they treating their customers, how are they rewarding them, and what’s their relationship with them.

If you monitor your competitors’ Social Media Pages very well, you can see what posts performed very well, and you can inform your team to work better with previous knowledge.

Monitoring competitors’ Social Media can be very hard and time-consuming. Sometimes, you will need to waste hours and hours, manually monitoring them.

But it doesn’t need to be so boring and exhausting. Here are some examples of how you can save your time:

  • Obligate someone from your team for daily monitoring and checking your competitors’ social media channels
  • Turn on post notifications
  • Use for tracking your competitors’ social media channels.

Here you can learn more about tracking your competitors’ social media pages with Competitors App

Grab here your free 30-day trial Competitors App account, with no credit card required!

monitor competitors social media

How to recapture your competitor customers?

Once you have found out your biggest competitors’ data, and while you are monitoring them on every single step on the web, it’s time for you to beat them!

With monitoring, you can find out what your competitors’ strategies are. You can be one step ahead of them.  

The next step is: Interview your competitors’ customers.

Reach to them through your competitor’s social media pages. You can pick 15 – 20 people or you can scrape your competitor follower base and make a bulk email.

Ask them the following questions:

  • What are your biggest pains about [the problem]?
  • Do you have some solution?
  • Are you using [competitor product/service]?
  • What do you like best about it?
  • What would you change in [competitor product/service]?

(For more details about customer development, I suggest you read “The Mom Test” by Rob Fitzpatrick)

Once you have answers to the questions above, you can create more personalized content and marketing strategies with solutions to their biggest problems.

Read other competitive articles for your business

  • Competitive Intelligence Business – Competitive intelligence (CI) is a term you may have come across before. Like many industry buzzwords, it isn’t immediately apparent what CI is and how it can be useful to your business. But don’t worry, because we’re going to explain the ins, outs, pros, and cons of CI.


Monitor competitor website changes
You can get alerted when your competitors are making changes to their website.

Find competitor keywords
Finding your competitors’ keywords is essential for your business. It means that you focus your entire website on targeting high volume, quality keywords.

Track Social Media Pages
Social media competitive analysis is the constant monitoring and analyzing the moves of your competition on social media.

Competitor Email Monitoring
Tracking your competitors’ emails takes some time, but it’s well worth it!

How to do competitor analysis
One important step is to conduct an effective competitive analysis to evaluate your competitors’ brands.