15+ Free Competitor Analysis Templates to Crash Competition

Competitor Analysis Template

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    In the competitive world of business, knowledge is vital, and data is your secret weapon. Understanding your competitors and their strategies is like having a roadmap to success. But how do you collect, organize, and use this crucial information effectively? The answer: competitor analysis templates. A good template can offer structure and clarity, enabling you to examine your competitors’ strengths and weaknesses more easily than ever. In this guide, we introduce 15+ free competitor analysis templates that will not only keep you ahead of the competition but also help you break through their barriers. Let’s dive into the world of strategic analysis and equip ourselves with these templates to boost our competitive edge.

    Why should you start with Competitive Analysis?

    You might be wondering about the importance of competitive analysis, and we don’t blame you. In the dynamic world of business, maintaining a competitive edge is paramount. It’s not just about knowing your competitors; it’s about comprehending their every move. Competitive analysis provides valuable insights into your rivals’ strategies, strengths, and weaknesses. It empowers you to make informed decisions, identify opportunities, and navigate the ever-changing business landscape with confidence. So, why engage in competitive analysis? It’s your key to success in the competitive arena. To dive deeper into this crucial practice, check out our comprehensive guide here.

    What is a Competitive Analysis Template?

    A competitive analysis template is your blueprint for dissecting and understanding the competitive landscape. It’s a structured framework that guides you through the process of evaluating your competitors, their strategies, and their performance in the market. Think of it as your toolkit for collecting and organizing vital data about your rivals, allowing you to draw meaningful insights. But what sets a good competitive analysis template apart from the rest, and why is it essential? Let’s delve into these questions to uncover the significance and effectiveness of these templates in the competitive business world.

    Why use a competitor analysis template?

    Why use a competitor analysis template?

    Competitive analysis templates offer structured insights, saving time, promoting consistency, and enhancing clarity. They enable teamwork, inform data-driven decisions, provide a competitive edge, and scale as your business grows. In the competitive business landscape, these templates are essential tools for acquiring and leveraging valuable insights, ultimately driving your success.

    In summary competitive analysis templates can:

    - Increase your marketing budget ROI

    - Help you win competitive deals

    - Increase your productivity and teamwork

    What makes a good competitor analysis template?

    What Makes a Good Competitive Analysis Template?

    A good competitive analysis template should:

    1. Be Comprehensive: It should cover a wide range of factors, from market trends to competitor strengths and weaknesses.

    2. Facilitate Data Organization: The template should provide a structured format for organizing data, ensuring nothing gets overlooked.

    3. Adaptability: It should be flexible enough to accommodate different industries and business models.

    4. Visual Elements: Incorporating visuals like charts and graphs can make complex data more digestible.

    5. Ease of Use: Users should find it intuitive and straightforward, making the analysis process efficient.

    6. Promote Collaboration: If multiple team members are involved, the template should support collaboration.

    When to use a competitor analysis template?

    When to Use a Competitive Analysis Template

    Competitive analysis templates should be used for various instances of a company's lifecycle and definitely in all big instances that have an impact or are affected by the market.

    1. Regularly: Perform ongoing analysis at set intervals (e.g., quarterly or annually) to stay updated on your competitors and market trends. This ensures you don't miss important developments or opportunities.

    2.Before Strategic Decisions: Utilize the template before making critical business decisions, such as product launches or marketing campaigns. This helps you make informed choices based on a thorough understanding of the competitive landscape, minimizing risks.

    3. Entering New Markets: When expanding into new territories or markets, competitive analysis templates help you assess the existing players. This ensures you adapt your strategies to fit the unique challenges and opportunities of each market.

    4. Benchmarking: Regularly compare your performance against competitors using these templates. This benchmarking process identifies areas where you outperform or lag behind competitors, allowing you to adjust your strategies for continuous improvement.

    5. Tracking Progress: Over time, using templates to track changes in the competitive landscape provides valuable insights. You can observe shifts in competitors' strategies, market share, and customer perceptions, allowing you to adapt and stay ahead.

    By employing competitive analysis templates strategically in these scenarios, you can leverage their benefits to make data-driven decisions, mitigate risks, and maintain a competitive edge in your industry.

    How to Use a Competitors Analysis Template (Framework)​

    How to Use a Competitors Analysis Template (Framework)

    In this section, we'll explore how to effectively utilize a competitive analysis template to gather, organize, and apply crucial insights about your competitors. Whether you're a seasoned strategist or new to the world of competitive analysis, these steps will guide you:

    1. Define Your Objectives: Start by clarifying your goals for the analysis. What specific insights are you seeking? Are you focusing on pricing, product features, or market positioning? Clearly defined objectives ensure your analysis stays on track.

    2. Gather Data: Collect information about your competitors. This includes their products or services, pricing, marketing strategies, target audience, customer reviews, and any other relevant details. Research both online and offline sources to compile a comprehensive dataset.

    3. Select Your Competitors: Determine which competitors you'll analyze. Depending on your objectives, you may want to focus on direct competitors who offer similar products or broader industry players. List them in your template for easy reference.

    4. Use the Template: Input the gathered data into the template's sections relevant to your objectives. Most templates offer organized sections for various aspects of analysis, such as strengths, weaknesses, opportunities, and threats (SWOT), pricing, marketing channels, and more.

    5. Analyze and Compare: Once the data is in the template, perform a detailed analysis. Compare your findings across competitors to identify trends, patterns, and areas of differentiation. Pay close attention to where your business excels and where improvements are needed.

    6. Draw Conclusions: Based on your analysis, draw conclusions and insights. What does the data reveal about your position in the market? Are there untapped opportunities or potential threats? Use these insights to inform your strategic decisions.

    7. Implement Strategies: With a clear understanding of your competitive landscape, develop strategies and action plans. Leverage your strengths, address weaknesses, and capitalize on opportunities to gain a competitive advantage.

    8. Monitor and Update: Competitive analysis is an ongoing process. Regularly revisit and update your template as the market evolves. New competitors may emerge, and existing ones may change strategies. Staying vigilant keeps you ahead in the competition.

    Top 12 types of competitor analysis templates


    SWOT Analysis Template

    Provides a comprehensive overview of your competitors, including their strengths, weaknesses, opportunities, and threats (SWOT analysis). Use it for a broad view of your competitive landscape.

    Competitive Analysis Landscape Template​

    Competitive Analysis Landscape Template

    Helps you visualize the competitive landscape with a focus on market share, positioning, and key players. Use it to understand where your business stands in relation to competitors. You may change the X Y axis as you deem fit.

    Competitor Pricing Analysis

    Competitive Analysis Pricing Template

    Analyzes the pricing strategies of your competitors, helping you determine your pricing approach. Use it to adjust your pricing strategy or assess price competitiveness.

    Competitor Profiling

    Competitor Profile Template

    Creates detailed profiles of your competitors, including company information, product details, and market presence. Use it for an in-depth analysis of specific competitors.

    Competitor Analysis Template for Excel or Google Sheets

    Competitor Scorecard Template

    Develops scorecards to rank your competitors based on various performance metrics. Use it to compare and prioritize competitors.

    Competitor Overview Template

    Competitor Overview Template

    Provides a concise overview of each competitor's key attributes, making it easy to compare them. Use it for quick reference to competitor insights.

    Capabilities Analysis Template (VRIO Framework)

    Capabilities Analysis Template (VRIO Framework)

    Assesses the capabilities and resources of your competitors, including technology, human capital, and infrastructure. Use it to understand the resources your competitors can leverage.

    Features Analysis Template

    Features Analysis Template

    Analyzes the features and functionalities of competitors' products or services. Use it for product/service differentiation.

    Imitability Analysis Template

    Imitability Analysis Template

    Evaluates the extent to which competitors' strategies and resources can be imitated or replicated. Use it when assessing the sustainability of your competitors' advantages.

    Competitor Analysis Chart Template

    Competitor Analysis Chart Template

    Creates visual charts to represent competitor data, making it easier to spot trends and patterns. Choose a benchmark and compare how your competitors are performing on this metric over time. Here is an example from Competitor App Benchmark Feature.

    UX Competitor Analysis Template

    UX Competitor Analysis Template

    This template helps you assess the user experience (UX) of your competitors' products or websites and improve your own UX.

    Competitive Differentiation Analysis Template

    Competitive Differentiation Analysis Template

    Use this template to identify what sets your business apart from competitors and strengthen your market position.

    Competitor Analysis in Powerpoint, Word and Excel

    Let’s admit it – not everyone is well-versed in using templates and ever further not everyone in your audience can understand them. This is why some professionals find it more comfortable to work with familiar software like Microsoft Word, PowerPoint, or Excel. For this reason, we’ve made it even easier for you to access and utilize competitor analysis templates. We offer examples of templates specially designed for Word, Excel, and PowerPoint. These formats cater to a wide range of preferences, ensuring that whether you’re a visual storyteller, a data enthusiast, or a document aficionado, you can effortlessly incorporate competitor analysis into your daily workflow. Below, you’ll find downloadable examples of competitive analysis templates tailored to these popular office tools, making it simple for you to get started.

    Competitor Analysis Template for Powerpoint (ppt)

    Competitor Analysis Template for Powerpoint (ppt)

    For those who thrive on visually compelling presentations, our Competitor Analysis Template for PowerPoint (ppt) is your go-to choice. Crafted with an emphasis on clear visuals it's perfect for showcasing your competitive insights to your team or stakeholders.

    Competitor Analysis Template for Excel or Google Sheets

    Competitor Analysis Template for Excel or Google Sheets

    If you prefer a more structured and data-centric approach, our Competitor Analysis Template for Excel or Google Sheets is an ideal pick. This will help you crunch the numbers, analyze data trends, and gain a deeper understanding of your competition's strengths and weaknesses.

    Word Competitor Analysis

    Competitor Analysis Tempalte for Word or PDF

    Forr those who value well-structured reports, our Competitor Analysis Template for Word or Google Docs is a perfect fit. This template provides a professional framework to document your competitive analysis findings and share them seamlessly within your organization.

    Download our Competitor Analysis Powerpoint with 15+ Competitor Analysis Templates

    Competitor Analysis For Digital Channels

    When it comes to analyzing your competitors in the digital realm, specific templates tailored to various online platforms become invaluable. These templates provide a focused approach to understanding your competition within the digital landscape. Whether you’re delving into social media strategies, assessing website performance, or diving deep into SEO tactics, these templates streamline the process and offer a clear framework for your analysis. Let’s explore these templates further to harness the power of digital insights.

    Online Social Media Analysis Template

    Online Social Media Analysis Template

    Analyze your competitors' social media presence and strategies to gain an edge in the online conversation.

    Download the template

    Website Competitor Analysis Template

    Website Competitor Analysis Template

    Dive into the world of websites to dissect your rivals' digital footprints and discover opportunities for improvement.

    Download the template

    SEO Competitor Analysis Template

    SEO Competitor Analysis Template

    Uncover the secrets of your competitors' SEO strategies and optimize your own to dominate search engine rankings.

    Download the template


    Monitor all your competitors' marketing moves

    Competitive Analysis Template for Small Business

    For small businesses, getting started with competitive analysis is crucial. However, templates isn’t the ideal way to go. The reason is that small business don’t need to share info with other stakeholders and can make decisions autonomously. Our suggestion for you is to streamline your competitive analysis process by leveraging tools like Competitors App. With Competitors App, you can save valuable time and gain essential insights by easily tracking competitors’ activities, leaving comments, and storing important data in one accessible place. This approach allows small businesses to focus on actionable strategies rather than template creation. If you still want to build a template you can use one of the ones suggested above.

    The Benefits of a Competitor Analysis Template

    The Benefits of the Competitive Analysis Template: A Competitive Analysis template offers a range of advantages that can streamline your strategic planning process:

    • Structured Organization: These templates provide a systematic framework for collecting and organizing crucial data about your competitors. This structure ensures that no essential information is overlooked.
    • Visual Clarity: They serve as visual representations of your competitors’ strengths and weaknesses, making it easier to grasp the competitive landscape at a glance.
    • Efficient Collaboration: Competitive Analysis templates foster teamwork by providing a standardized format that allows your team to collaborate effectively, share insights, and work cohesively.
    • Time Savings: Utilizing templates eliminates the need to create analysis frameworks from scratch for each competitor, saving significant time and effort.
    • Benchmarking: Templates enable you to track your performance against competitors over time, helping you measure progress and identify trends.
    • Decision Support: They serve as valuable reference points for decision-making, assisting in identifying strategic opportunities and threats.
    • Improved Communication: With a structured format, Competitive Analysis templates enhance communication within your organization, ensuring that insights are conveyed clearly and effectively.

    These benefits empower businesses to make informed decisions, save time, and enhance collaboration in the competitive analysis process.

    The Parts of a Competitive Analysis Template

    The Parts of a Competitive Analysis​

    A well-constructed Competitive Analysis template comprises several essential components, each serving a specific purpose in gaining comprehensive insights into your competitors:

    • Date of the report: Although obvious this is many times missed. When you are creating a competitive analysis template include the timespan the analysis took place.

    • Competitor Overview: This section provides a snapshot of the competitor landscape, including their names, industry, and key players within the organization.

    • SWOT Analysis: A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis dissects the internal and external factors influencing a competitor. It uncovers their advantages, vulnerabilities, potential growth areas, and external threats.

    • Competitive Landscape: This segment offers a visual representation of the competitive environment, illustrating the positioning of various competitors relative to your own business.

    • Market Share Analysis: Examining market share data helps you understand the competitor’s market presence and identify areas where you can gain an advantage.

    • Product Analysis: This component focuses on the competitor’s product or service offerings, detailing their features, pricing, and unique selling points.

    • Marketing Strategy: Understanding how competitors promote their products or services, including their advertising channels, content strategy, and messaging, can inform your own marketing efforts.

    • Customer Reviews and Feedback: Analyzing customer reviews and feedback sheds light on the competitor’s reputation, customer satisfaction levels, and areas for improvement.

    • Financial Analysis: Evaluating financial data, such as revenue, profit margins, and growth trends, provides insights into the competitor’s financial health and stability.

    • Keyword and SEO Analysis: Exploring keywords and SEO strategies reveals how competitors optimize their online presence and what keywords are driving organic traffic to their websites.

    • Social Media Presence: Assessing a competitor’s social media presence, including follower count, engagement metrics, and content strategy, can inform your social media strategy.

    • Website Traffic and User Experience: Examining website traffic data and user experience metrics helps identify areas where competitors excel or fall short in their online presence.

    • Innovation and Technology: Keeping an eye on a competitor’s technological advancements and innovations can highlight potential areas for improvement or partnerships.

    How to Perform a Competitive Analysis to Create your Competitive Analysis Template​

    Interested in digging deeper into the process of performing a competitive analysis and creating your own template? Explore our detailed guide on “Competitive Analysis – What is it and how to easily get started?” to gain a comprehensive understanding of the steps involved. Learn how to gather data, analyze your competitors, and transform your insights into a powerful template that drives strategic decisions. Take the next step in mastering competitor analysis by visiting our blog.

    4 Principles to Effectively Present your Competitive Analysis Template Data

    After diligently collecting data using competitive analysis templates, the next crucial step is presenting these insights effectively. Utilizing templates for PowerPoint, Excel, or other formats can greatly assist in presenting your findings. However, it’s essential to follow some key principles to ensure your presentation is impactful.

    • Clarity: When presenting your competitive analysis, aim for clarity above all else. Imagine you’re sharing this information with someone who is unfamiliar with the industry or your business. Use straightforward language, avoid jargon, and explain any technical terms. For example, instead of saying, “Our organic CTR outperforms the industry average,” you could say, “More people click on our search engine results compared to our competitors.”

    • Relevance: Not all data is equally important. Focus on highlighting insights that directly impact your strategy. For instance, if you’re analyzing social media engagement, emphasize metrics like shares and comments, as these can provide valuable insights into what resonates with your audience. Avoid overwhelming your audience with too much data; stick to the most relevant points.

    • Visual Appeal: Visuals can significantly enhance the presentation of your competitive analysis. Consider using bar charts, line graphs, or pie charts to illustrate key findings. For instance, a bar chart comparing your market share with competitors can make the data more accessible. Ensure that the visuals are easy to read and interpret, even for those who may not be data-savvy.

    • Brevity: Your audience’s attention span is limited, so aim for brevity in your presentation. Focus on conveying the essential points succinctly. For example, if you’re discussing website traffic, you might say, “Our website received 20% more visitors than our closest competitor last quarter, indicating strong user interest.” Avoid lengthy explanations and prioritize delivering the message efficiently.

    A better way to find Competitor Insights for your Analysis ​


    When it comes to competitor analysis, having the right templates in your toolkit is essential. They will provide structure and organization, helping you extract valuable insights from competitor data. To supercharge your competitive edge, it’s crucial not only to use these templates but also to gather data efficiently. This is where Competitors App comes into play. By using Competitors App, you can effortlessly collect and manage competitor data, making it easier than ever to populate these templates with the insights you need to stay ahead of the competition. Don’t miss out on this opportunity—start using Competitors App today and take your competitor analysis to the next level.

    What is a competitive analysis template?

    A competitive analysis template is a structured framework that businesses use to evaluate and compare themselves against their competitors. It typically includes sections for collecting data on competitors' strengths, weaknesses, opportunities, and threats (SWOT analysis), market share, pricing strategies, product features, and more. These templates provide a systematic approach to gather and analyze data, aiding businesses in making informed strategic decisions.

    What is an example of competitive analysis?

    An example of competitive analysis involves researching and analyzing a specific aspect of a competitor's business, such as their pricing strategy, product features, or online presence. For instance, a company might analyze a competitor's website to understand their user experience, layout, and content. By comparing this information with their own website, they can identify areas for improvement or opportunities to differentiate themselves.

    What’s the difference between a market analysis and competitive analysis template?

    A market analysis focuses on understanding the overall industry or market in which a business operates. It examines factors like market size, growth trends, customer demographics, and demand. In contrast, a competitive analysis template delves deeper into the specific competitors within that market. It assesses how individual competitors position themselves, their strengths and weaknesses, and their strategies for gaining market share.

    How do I create a competitor analysis template?

    Creating a competitor analysis template involves defining the key metrics and information you want to gather about your competitors. Start by identifying the categories you want to assess, such as product features, pricing, online presence, and customer reviews. Then, design a structured format where you can record this information consistently for multiple competitors. Templates can be created using spreadsheet software like Excel or Google Sheets, or specialized tools designed for competitor analysis.

    What are the steps to run a competitive analysis with your template?

    Running a competitive analysis with a template involves several steps:

    1. Identify Competitors: List the competitors you want to analyze.
    2. Gather Data: Collect data on each competitor in the categories defined in your template.
    3. Analyze Data: Assess the collected data to identify patterns, strengths, weaknesses, and opportunities.
    4. Compare Competitors: Compare your business's performance and strategies with those of your competitors.
    5. Draw Insights: Use the analysis to derive actionable insights for improving your business strategies.
    6. Implement Changes: Apply the insights gained to enhance your products, services, marketing, or overall strategy.
    7. Monitor and Iterate: Regularly update your competitive analysis and adjust your strategies as the competitive landscape evolves.