
Nowadays changes happen quickly in the digital world and competitive analysis becomes an increasingly critical element of success. Knowing your competitors’ website changes will allow you to stay ahead of the curve and possess the vital information necessary for strategic decision-making.
Setting up change monitoring on your peer websites will give you a competitive advantage and make you well aware of your competitors ‘activities such as new products, promotions, price, and package changes as well as SEO updates. The latter in turn is a great strategy especially in competitive verticals, that can make the difference between securing a page-one ranking or
being stuck at the top of page two. Stop wasting time on costly tries and tests – implement changes and improvements that are already working for your competitors and watch your
conversion grow.
When it comes to the competitive market, staying consistent in monitoring competitors’ website changes is an essential step. Regularly visiting and scrolling through your competitors’ requires time and hassle. Competitors App allows you to monitor competitive websites for the content changes that matter most to you, keep track of the competition through one central interface and receive immediate email notifications about new adjustments.
Let’s go to some use cases:
Monitor your competitors’ activity and spot relevant changes as they occur:
Adjust your product strategy in time by getting insights into competitors’ page content changes – features, pricing, delivery, packaging & return policies.
The website changes visual slider from above allows marketers/business owners to easier locate the change and to see the comparison “Before-After”, rather than sorting through screenshots or other ways to capture manually competitors website changes.
See your competition’s strategy across the web to get insights into their target audience and keywords and differentiate in content:
See when your competitors target local presence on the new geographic locations or when they plan to extend their business on other markets by adding new languages:
Understand what is your competitors’ positioning and messaging and find new ways to differentiate your brand and make it more competitive for your shared audience:
Monitoring competitors’ website design changes can suggest what’s their next moves on the market. If a company changes the landing page, features a new product, or restructure their navigation can be a sign that something new is prepared, such a product being released or a new initiative is launched.
Get insights on the latest campaigns and promotions across your market:
First, create an account on Competitors.app. You’ll need to provide some basic information about your business and your competitors. The setup process is straightforward and user-friendly.
Once your account is set up, add the competitors you want to analyze. You can usually do this by entering their website URLs. Competitors.app allows you to track multiple competitors, giving you a comprehensive view of your competitive landscape.
On the left-hand sidebar, click on the Activity tab. This will take you to a page where you’ll find everything about your competitors’ online digital activity.
In the activity page, hover over the “Website” tab and press “exclusive select”.
This will show you all of your competitors’ website changes including new pages, website content changes or even SEO changes such as changes in titles, meta descriptions, and headings.
By following these simple steps, you’ll be able to monitor and analyze your competitors’ website changes using Competitors App.
The first thing you need to do when launching a competitors’ website changes monitoring program is to decide what information and data points you actually need to know about your
competitors. Here are the most important competitor website pages to track for most industries:
Of course, your company’s marketing strategy is unique, as you may provide a product or service that’s geared to a different customer group than your competitors. However, it is
important you decide on which of the main categories of competitors you are after:
To understand your market, you need to be aware of what all your types of competitors are doing. Make a list of competitors including direct, indirect, and replacement examples and start tracking their activities. Choose a handful from each category, so that you have a range of brands to monitor. You’ll receive insights into close opponents, but also your wider ones and well as details regarding the industry.
There’s no point in trying to imitate a competitor’s strategies if you’ve noticed that the results are not positive or you’ve seen that the steps that your competitor is making don’t go in the right direction. The same goes for their product updates and industry opportunities. Another thing to consider is that you may
not be 100% sure which factors are correct. So instead of just blindly copying your competitors’ moves have the mindset that you are running an experiment and just take notes and play the “observer” role. After gathering all the insights you need, run the hypothesis you copy against your current
website and see if it makes a difference.
The first thing you need to do is categorize the changes and decide what’s important and what can be noted and put off for some time. When you see something that may affect your business it is better to take immediate action while less urgent information can be addressed at a later time.
If you act regularly and create a specific set of actions for each website change update you will train yourself into immediately recognizing important competitor website changes. By taking a proactive approach to the insights you receive you place your business alongside the top percentile of high-performers. These are the companies that always steal the most market share, never miss a new trend and are never blindsided by innovation.
To sum up it is possible to receive a significant positive effect by implementing powerful automated competitors’ website monitoring. Being able to collect timely visual data from your competitors allows outperforming their future strategy in most cases. You can make use of Competitors App tool to bring competitors’ website changes insights into your team’s day-to-day decision-making processes.
Whether you are looking to track website changes of your closest rivals or investigate the entire sector, monitoring the website changes provides a great overview of the landscape and delivers actionable business outcomes.
Sign in on Competitors App for a 15 days free trial period to start tracking your competitors’ website changes. You’ll save time and resources by gathering all competitors’ data in a single place.
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Competitors App SRL
support at competitors.app
Sanzienelor 3, Sibiu, Romania
+1 (302) 208-7954