Category: Uncategorized

The 13+ Best Price Tracking Tools & Software in 2024 (Ranked)

With numerous products and ever-fluctuating market conditions, harnessing the best price monitoring software becomes critical to business success. Whether you’re battling razor-thin margins in e-commerce or looking to capture the pulse of consumer behavior, the right software can turn the tide in your favor. In this article, we delve into the ten best price monitoring tools that are reshaping the landscape of competitive pricing. We’ll explore how each platform can sharpen your pricing acumen, the innovative features they bring to the table, and how they stack up in helping businesses capitalize on market opportunities. From established industry giants to promising new entrants, get ready to discover which tools can help your business not only compete but also thrive by making the most informed pricing decisions.

Best Price Monitoring Software Comparison Table

ToolAdvantagesDisadvantagesBest ForPricing
Competitors.appComprehensive monitoring, intuitive UIMay be too broad for simple price tracking needsOverall competitive analysis$19/99/competitor
ZenRowsEasy API for scraping, generous free tierLimited free credits then paidData extraction and scraping1,000 free API credits, plans from $49/mo
CompeteraComprehensive optimization for retailersPricing isn’t transparentRetail price optimizationFree trial, custom pricing
Price2SpyLarge-scale tracking, various integrationsAdditional cost for more advanced featuresE-commerce competitive analysis30-day free trial, plans from $26.95/mo
SkuuudleGlobal market monitoring, customizable reportsPricing can be complexGlobal market trend monitoringFree trial, custom pricing
PrisyncComprehensive monitoring with history chartsMight be expensive for smaller scale operationsE-commerce businesses14-day free trial, plans from $99/mo
RepricerReal-time pricing adjustments, multi-platformCan get expensive depending on scale and featuresReal-time price adjustment in e-commerce14-day free trial, plans from $85/mo
Omnia Dynamic PricingFull automation and strategy implementationCan be complex to set up without proper guidanceAutomating e-commerce pricing strategiesFree trial, custom pricing
BQool Repricing CentralSpecific Amazon focus, user-friendlyMainly suitable for Amazon sellersAmazon sellers14-day free trial, plans from $25/mo
PriceShapeReal-time data and analytics, price recommendationsHigh starting price, more suited for larger businessesData-driven price recommendationsFree trial, plans from $250/mo
ZilliantB2B-focused with advanced analyticsNot disclosed, likely high for small businessesB2B price analysis and managementCustom pricing
KeepaIn-depth Amazon tracking, international dataLimited to AmazonAmazon sellers monitoring globallyCustom pricing
CamelCamelCamelFree, detailed Amazon price historyLimited to AmazonAmazon price trackingFree

The Best Competitor Price Tracking Tools

In the competitive business environment, the right price tracking software can be a game-changer. Here’s an overview of some top-tier tools designed to keep you ahead of the competition:

Competitors.app – Best Tool for Overall Competitor Price Monitoring

Competitor Intelligence Dashboard

Competitors.app is designed to monitor a slew of your competitors’ marketing activities, from social media presence to email campaigns, giving businesses a holistic view of their competition’s strategies. It’s particularly useful for users who require extensive monitoring beyond pricing, such as content changes and SEO strategies. The main advantage is the breadth of its tracking capabilities, which include detailed notifications of changes. However, the disadvantage is that it may provide more information than needed if pricing is your only concern, potentially overwhelming users with data. To use it, you simply input competitor details and the aspects you want to monitor, then let the app do the rest, with a dashboard to review insights. Pricing: starts at $19.90 per month per competitor, making it a scalable option for businesses of varying sizes.

ZenRows – Best Price Tracking Software for easy Data Extraction

zenrows dashboard

ZenRows is a web scraping service that excels in extracting pricing data with a user-friendly API that offers 1,000 free credits to start. It’s advantageous for businesses looking to automate the collection of pricing information from competitor websites without the need for manual input. The downside is that after the free credits are used, you’ll need to switch to a paid plan. ZenRows can navigate and handle websites with anti-scraping features, making it robust against various web defenses. Use the free credits to test its capabilities before committing to a monthly plan. Pricing: is transparent, with paid plans starting from $49 per month, providing options for businesses as they scale up their scraping operations.

Competera – Best Price Tracking Tool for eBay and Amazon sellers

competera dashboard

Competera is a market-driven pricing platform offering retailers advanced pricing optimization. Its strengths lie in its sophisticated algorithms that process market data to help set optimal prices, ensuring retailers hit their margin targets. The platform’s main disadvantage is the lack of transparent pricing, which might make it difficult for smaller businesses to assess the cost-benefit ratio before engaging. To use Competera, you request a demo, evaluate the platform during a trial period, and then receive a custom quote based on your needs. Pricing: requires contact with sales for a custom quote, following a free trial period.

Price2Spy

price2spy dashboard

Price2Spy is a robust price tracking tool that offers services like price change alerts, reporting features, and various integrations with e-commerce platforms. It stands out for its ability to handle large-scale tracking across different markets and platforms. However, some users find its interface less intuitive than competing tools. Businesses can start with a 30-day free trial to test Price2Spy’s full range of services. Pricing: After the trial, plans start at $26.95 per month, which includes basic tracking features with the option to upgrade for more advanced needs.

Skuuudle

skuuudle-dashboard

Skuuudle offers price and product intelligence for businesses, providing detailed insights into pricing trends both domestically and globally. Users benefit from Skuuudle’s ability to deliver automated, high-volume pricing analytics, which can be crucial for strategic decision-making in retail. The main challenge for potential users is the service’s custom pricing, which may require consultation to fit into specific budgets and needs. To use Skuuudle, businesses can start with a trial to assess its fit for their model and then transition to a subscription that aligns with their volume of data and frequency of reports. Pricing: Skuuudle offers a free trial, after which you’ll need to contact them for a custom pricing plan that suits your business size and requirements.

Prisync

prisync dashboard

Prisync is a competitive price tracking software that enables e-commerce companies to track prices and stock availability. It shines with its comprehensive dashboard and reporting capabilities, complete with historical price charts. A potential disadvantage could be its price point, which may be steep for smaller businesses or startups just getting into price tracking. Prisync’s platform is straightforward to navigate: you add the URLs of the products you want to track, and the system automates the rest, sending you updates and analytical reports. Pricing: They offer a 14-day free trial to get you started, with subsequent plans beginning at $99 per month.

Repricer – Price Change Tool

repricer dashboard

Repricer is a real-time pricing tool designed to help online retailers instantly adjust their prices based on market conditions and predefined rules. The tool’s main advantage is its speed and responsiveness, which can help sellers stay competitive 24/7 on platforms like Amazon and eBay. The disadvantage may lie in the complexity of configuring the tool’s rules to balance competitiveness with profitability. To leverage Repricer effectively, you set up rules that dictate how your prices should respond to changes from competitors, ensuring your prices are always one step ahead. Pricing: It offers a 14-day free trial to test its features, with plans starting at $85 per month.

Omnia Dynamic Pricing: Best Pricing Tool for Retailers like Walmart

omnia dynamic pricing dashboard

Omnia Dynamic Pricing is a cutting-edge tool for retailers looking to automate their pricing based on a comprehensive set of market data inputs. Its advantage is the level of automation it provides, allowing for sophisticated pricing strategies that save time and resources. The downside is that it may require a significant initial setup and fine-tuning to align with a company’s specific pricing strategy. Omnia’s platform is ideal for users who want to deeply integrate pricing strategy with sales data, competitor prices, and other market indicators. Pricing: They offer a free trial, with a need to contact them for detailed pricing based on the services required.

BQool Repricing Central

BQool Dashboard

BQool Repricing Central is tailored for Amazon sellers who need to track competitor pricing and adjust their own prices accordingly. The platform offers fast repricing based on algorithms that ensure your listings remain competitive without constant manual adjustments. While it’s a robust tool for Amazon, it may not be as relevant for sellers who operate across various e-commerce platforms. BQool’s ease of use and quick setup mean sellers can start repricing almost immediately after subscribing. Pricing: A 14-day free trial allows for a thorough evaluation, with plans starting as low as $25 per month.

PriceShape – Best Monitoring Tool for eCommerce

priceshape dashboard

PriceShape provides users with intelligent price recommendations by analyzing vast amounts of online data. Its strengths include user-friendly reporting and actionable pricing insights that help businesses optimize their pricing strategies. However, the starting price is relatively high, which might be a barrier for smaller operations. PriceShape is straightforward to use, requiring users to input their products and competitors before it starts delivering tailored pricing advice. Pricing: They offer a free trial, and the paid plans kick off at $250 per month, positioning it as a premium option in the market.

Zilliant: Best Price Tracker for B2B companies

zilliant dashboard

Zilliant is geared towards B2B companies and offers price optimization solutions that are data-driven and backed by machine learning. Its strong suit is in dealing with the complex pricing scenarios typical in B2B industries, where pricing can be highly variable and data-intensive. The main drawback is that pricing details are not disclosed upfront, which could complicate budget planning for interested companies. Zilliant’s solutions are used by inputting a range of business-specific data to receive optimized pricing guidance. Pricing: As Zilliant provides tailored solutions, you’d need to contact them for pricing, which is usually custom to each client’s needs.

Keepa: 2nd Best Tracking Change tool for Amazon

keepa dashboard

Keepa is an Amazon price tracker that provides comprehensive price drop alerts and historical price data, essential for sellers and buyers on the platform to make informed decisions. Its advantage is the extensive amount of data Keepa offers, which includes tracking for international Amazon markets. However, its focus is exclusively on Amazon, which may not suit sellers looking for multi-platform capabilities. Keepa is very user-friendly, with browser extension options and an easy setup process. Pricing: Keepa is free for basic use, with a subscription option available for users who require deeper data access and more advanced features.

CamelCamelCamel: Best Free Price Tracking Tool

camelcamelcamel dashboard

CamelCamelCamel is another Amazon-specific tool that provides price history charts and alerts for price drops, catering to both buyers and sellers in the Amazon marketplace. Its user-friendly interface and straightforward functionality make it popular among Amazon users. The limitation, similar to Keepa, is its exclusivity to Amazon, not providing cross-platform price tracking. CamelCamelCamel is free to use and is an excellent starting point for anyone looking to get a historical perspective on Amazon pricing. Pricing: It’s completely free, making it accessible to anyone with an interest in Amazon pricing.

The “best” tool will vary by the specific challenges and opportunities your business faces. Whether you’re a small business just getting started with price tracking using Excel or a large retailer looking for a comprehensive solution like NetRivals or Competera, there’s a tool out there to match your needs. The key is to choose one that aligns with your business objectives, integrates well with your current operations, and provides actionable insights to help you compete more effectively.

Utilizing Tools for Competitor Price Monitoring

competitive pricing monitoring

For businesses venturing into competitor price tracking, selecting the right tool is a critical decision that can significantly impact the effectiveness of their pricing strategy. Here’s how you can use various tools to your advantage:

Excel and Google Sheets:

  • Start by setting up a spreadsheet dedicated to tracking competitor prices.
  • Create a template that includes important fields such as product names, competitor names, prices, dates, and any notes on promotional activities.
  • Use functions like VLOOKUP or INDEX MATCH to cross-reference your products with competitor listings.
  • Apply conditional formatting to highlight where your prices are higher or lower than competitors’.

Tableau and Power BI:

  • Import your pricing data into these platforms to utilize their powerful analytics and visualization capabilities.
  • Create dashboards to represent your competitive landscape visually, making it easier to spot trends and outliers.
  • Set up interactive elements in your visualizations to drill down into specific categories or time periods for detailed analysis.

Specialized Software (NetRivals, Competera, Price2Spy, etc.):

  • Configure the software to track selected competitors and products that directly affect your market positioning.
  • Utilize automated alerts to stay informed about price changes as they happen.
  • Take advantage of reporting features to generate regular insights on competitor pricing strategies and market movements.
  • Implement dynamic pricing features where available to adjust your prices based on real-time market data.

Each of these tools can be adapted to serve the unique requirements of your business, from simple data tracking in spreadsheets to deploying advanced business intelligence software for in-depth analysis. By leveraging these tools, you can develop a systematic approach to competitor price tracking that informs strategic decisions and helps maintain competitive pricing.

What is price tracking software?

Price tracking software is a digital solution that enables businesses to monitor and analyze the pricing strategies of their competitors automatically. It collects pricing information from various online sources, providing insights through analysis and reporting, which businesses can use to make informed decisions on their own pricing strategies. This software often includes features such as real-time alerts on price changes, dynamic pricing capabilities, and integration with other business systems for comprehensive market intelligence.

Why should you use a price monitoring tool or platform?

Using a price monitoring tool or platform is essential for several strategic business reasons:

  1. Competitive Insight: It provides deep visibility into where your products or services stand in comparison to your competitors, allowing you to understand your market position better.
  2. Informed Pricing Decisions: With accurate and up-to-date information on competitor prices, you can make smarter pricing decisions to enhance competitiveness and profitability.
  3. Efficiency: Manually tracking prices is time-consuming and prone to error. Automated tools save time and increase accuracy, allowing you to focus on strategic activities rather than data collection.
  4. Dynamic Pricing: In markets where prices fluctuate rapidly, such as online retail, price monitoring tools can help you adapt prices in real-time to respond to market changes, demand, and competitor actions.
  5. Promotional Opportunities: By monitoring pricing trends, you can identify the best times to run promotions or adjust pricing strategies to capture demand.
  6. Market Trends Analysis: Price monitoring tools can help you analyze long-term pricing trends, giving you valuable insights for future planning and forecasting.
  7. Price Optimization: These tools can help you find the optimal balance between demand and profitability by analyzing how pricing changes impact sales volume.
  8. Alerts and Notifications: You can be notified immediately of any changes in the competitive landscape, ensuring you never miss an opportunity to adjust your pricing or capitalize on competitors’ pricing moves.
  9. Strategic Planning: Long-term collected data provides a historical view of pricing strategies employed by both your business and competitors, which can be crucial for strategic planning and growth forecasting.

In a nutshell, price monitoring tools are critical for staying agile in a market where pricing can be a major determinant of business success. They enable you to position your products effectively, optimize sales, and maintain a strong competitive stance.

Tracking competitor prices with web change detection tools

competitor price analysis with excel

Tracking prices with web change detection tools involves using software that notifies you when changes occur on specific web pages, which can be particularly useful for monitoring competitor pricing strategies. Here’s how it works and why it’s beneficial:

  1. How It Works:
  • You specify the URLs of the competitor web pages you want to monitor.
  • The tool scans these pages regularly for changes in price.
  • When a change is detected, the tool records the new information and alerts you.
  • You can then view a log of all changes over time, which may include historical prices and the dates and times of changes.
  1. Benefits:
  • Immediate Updates: You receive notifications as soon as a price changes, which is critical for industries where prices are volatile and change frequently.
  • Historical Data Tracking: Over time, you can see the history of a competitor’s pricing decisions, allowing you to discern patterns or strategies in their pricing.
  • Strategic Repricing: With timely information, you can adjust your pricing strategy to stay competitive or to take advantage of opportunities in the market.
  • Market Intelligence: Regular monitoring can provide a broader understanding of market trends, such as seasonal pricing fluctuations or responses to consumer demand changes.
  • Resource Efficiency: Automation of price tracking reduces the manpower and resources that would otherwise be spent on manual tracking, making the process more efficient and cost-effective.
  1. Use Cases:
  • E-commerce: Online retailers can use web change detection tools to monitor competitor websites, ensuring they offer competitive prices or match promotions.
  • Hospitality and Travel: Hotels and airlines can keep track of changes in pricing for various dates and destinations, allowing them to offer the best rates.
  • Market Research: Companies can collect data on pricing for market research purposes, providing a foundation for market entry strategies or new product pricing.

Web change detection tools are essential for businesses that operate in competitive online spaces where pricing is a dynamic and influential factor. These tools not only save time and increase accuracy but also provide the strategic data needed to make well-informed business decisions.

Conclusion: The Importance of Competitors Price Monitoring Tools

In conclusion, competitors price tracking is an indispensable strategy for businesses aiming to maintain a competitive edge. The use of web change detection tools streamlines the process, ensuring that you stay updated with the latest price movements in real time. This capability allows for agile responses to market changes, empowering businesses to optimize their pricing strategies promptly. With the insights gained from tracking, companies can make data-driven decisions that directly impact their profitability and market share.

Embracing these advanced tools not only conserves resources but also elevates the strategic planning process, providing a clearer understanding of the competitive landscape. Whether it’s through setting the right price, timing promotions correctly, or understanding competitor behaviors, price tracking tools are a crucial component of modern business operations. As the marketplace continues to evolve, the role of comprehensive and accurate price tracking becomes ever more critical for success in any industry.

Competitor finder & new timeline filters

When developing new features at Competitors App, we rely on our user’s feedback, and we’re always trying to facilitate their process of monitoring competitors’ marketing activities. Here are our latest platform features:

Ignore new web page alerts from the timeline

Ignore any new web page URL that contains a pattern chosen by you. The page and details related to it will be omitted from the timeline page and email report. This way, you’ll filter the available data according to your preferences and needs.

For example, if you’re not interested in receiving notifications regarding the Pricing page or Features page, copy-paste the website link to “New Webpages URL Ignored Pattern,” and you’ll stop receiving notifications about the Price/Features. Anytime you want, you can start re-monitoring the ignored URL by moving the links on the left side to “Website Change Monitoring.”

New competitor finder selection keywords

Find new competitors starting from a keyword. All you have to do is to make sure that you check the particular keyword/s, and soon, you’ll be able to monitor new competitors who use the same keyword/s as you.

We develop this feature as an essential need for entrepreneurs and companies. Nowadays, businesses should always be aware of their possible and future competitors on the market to make further decisions and polish their strategies after gathering competitors’ insights.

We understand that finding online competitors for a particular business is not easy, especially when done manually. This feature is an easy and quick method that helps users with their competitive research.

Filter your timeline according to your interest

Choose what you want to see on your timeline based on your needs and interest. Now you can select a particular feature or focus just on a competitor.

The filter helps you to organize your timeline and your competitors’ data. All you have to do is select a particular feature if you’re interested in seeing only updates regarding that specific feature on your timeline. Leave that/those feature/s you want to hide from your timeline unchecked.

For example, if you’re interested in monitoring Social Media updates of Samsung, you must select the particular competitor, Samsung, and the Social Media feature. Moving forward, you can choose a specific Social Media channel for a more detailed overview.

The main goal of those new features is to facilitate the process of tracking all your competitors’ moves on Competitors App and helping you to organize your competitors’ data better.

Next steps

YouTube monitoring a new Social Media feature that will keep you updated with your competitors’ activity on YouTube. You’ll be able to see on your timeline, in real-time, all videos posted by competitors and details regarding engagement.

Reviews, the feature will show on your timeline what people say online, on different review sites, about your competitors’ products and services.

Launching Slack integration, allowing you to receive notifications on your competitors’ moves directly in a Slack channel. This feature helps teams and users who usually share competitors’ updates within the team. So every time a competitor makes a move, you’ll be notified of your email, timeline, and Slack.

How to win more customers with competitor comparisons landing page

I bet you’ve already spent many hours crafting an ingenious landing page to make it convert like there is no tomorrow. And chances are this hard-won page still doesn’t show results you seek to. We’ve all been here, am I right?

 

However, it’s not over yet. No matter how crowded your market is and how powerful your competition is. The more rivals, the better. You can benefit from your competitors’ name and traffic to increase your own conversions. Just go head to head with them on a landing page specifically designed to put front and center how you are better than the competition. 

 

The truth is prospects adore doing comparisons to competing products or services. Check Q&A sites, Google Keyword Planner or even Google search: the internet is full of discussions on how Product X is different from Product Y. Fortunately, this provides us a brilliant opportunity to take advantage of this comparison process and create a high-conversion landing page. The numbers say that this tactic increases a buyer’s intent to purchase a service or product by 22 percent.

 

In this article, you’ll find a step-by-step guide on how to go head-to-head with your rivals using a comparison landing page. Let’s dive right in!

 

Start from researching your competition organic traffic

If your business rivals are big and mature enough, they already win industry-related keywords and own the organic search results. The key here is to optimize your landing page for the specific phrases like ‘Your Product vs Their Product’ and ‘Their Product alternative’. You can discover the exact terms your prospects are searching for with the tool like Google Keyword Planner. Then, be strategic crafting your copy to help them find your business.

 

It’s not about ‘stealing’ traffic. It’s about introducing yourself to people already looking for an alternative. Ultimately, a comparison of landing pages helps prospects find the company that better suits their needs. And if you are not on top of your game, be sure — the competitors will politely introduce themselves to your dissatisfied customers.

 

Avoid the risk of being sued 

Crafting your comparative landing page, don’t forget to pay attention to trademark laws. We have put together a shortlist of common rules that are worth to follow.

 

First, don’t distort your competitor’s trademark or logo in any way. There is no need to mention that creating a parody of your competitor’s trademark is a poor idea as well. At the end of the day, healthy competition and respect are everything. Also, use the ® symbol in the case it is a registered trademark and put a standard disclaimer as ‘All trademarks belong to their owners, etc.’ 

 

Second, your every claim placed on the comparative landing page must be true. We don’t want to mislead our prospects, do we? It’s a great idea here to refer to some kind of third-party credible studies that confirm your words. 

 

And last but not least, mention the date you have made the comparison. Why? The reason is quite obvious: if something changes, you don’t turn into an unwitting lier. The good idea here is to monitor your competitors’ business moves with the tool like competitors.app.

You come, you differentiate, you conquer 

 

So, down to business. You have already know your what competitor you will be compared to on your future comparison landing page. Now the question is how to set your products apart. 

 

Here comes the need for upgrading your competitive intelligence skills, or simply put, an ability to collect actionable information on your business’ environment. The more thorough your competitor research is, the more prepared you are for crafting a high-conversion landing page. Due to that, you’ll get insights on how to differentiate your product: by robust features, good-value price or brilliant benefits. 

 

Whichever way you go, there are a few crucial questions you should answer on your page. Why should a potential customer choose your service vs the market leader? What pain points does your product solve vs your competitor’s product? I think you have got the idea.

 

Prepare a great copy

There is an ocean of comparison page elements that skyrocket conversions, but nothing can beat an inarguably great text. Meticulously researched copy that accurately points out the differences between competitors, sells your product better than sophisticated web design. 

 

So, become addicted to details and facts. For instance, if you market a SaaS, perform competitor analysis by downloading your competitor’s app and examine it’s every nook and cranny. Yes, it takes a lot of time and efforts. And yes, you will be paid off with the killing content that is cut out for generating leads.

 

And remember that some of your potential clients may not be familiar with any of the products. Therefore, a blog post is a good place to spell out the difference between you and your business rivals as lemtalk – Intercom alternative live chat and helpdesk software for Slack did:

 

or as Chanty, a simple AI-powered app chat, did:

Inject a dose of trust marks

Trust marks are crucial when it comes to conversion rate. They are especially important when a potential client has never come across your company before. You should make them believe that your product is able to solve their issue better in comparison with a well-known competitor. 

 

Image Source

Image Source

 

Display customer testimonials or their company logos, awards, mentions incredible media, case studies–anything that builds social trust and encourages prospective clients to convert. 

Image Source

 

Want some brilliant tips? You can even show opt-ins, sales or other recent conversions as well as your current visitor number with the help of social proof tools. These tools help you stay clean when it comes to claiming that others have opted for your product. 

Don’t hesitate to address many competitors at once

General competitor comparison pages describe your benefits over an entire competitive niche in one fell swoop. In a too crowded market, sometimes there are too many competitors to address individually. SharpSpring has walked down a different path. Having many similar features, this company brings up five competitors at once to rise above the fray with the message like ‘If we are almost the same, why pay more?’ 

Image source

 

Don’t promote your business rivals

Creating competitive comparison pages is, in a way, some kind of advertising for the brands you want to beat. So, it’s a good idea to exclude their branding from your comparison landing pages. Below, you can see that Campaign Monitor has removed the MailChimp logo from their comparison page and simply listed the company name:

Image Source

 

Spice it up with compelling visuals

People always want to see and feel how exactly you differ from the competition and what they pay for. Researches show that 65 percent of all people are visual learners. What’s more, visual memory places in the same part of the brain where emotions are processed. In other words, visual memory and feelings are tied together physiologically.

 

Therefore, comparison of landing pages should not be boring. Persuasive and compelling images are crucial for creating an emotional connection and fostering the buying process. With the help of a simple graphic, Microsoft convinces the material benefit of their services. And that resonates better than words:

Image Source

Become a storyteller

Everyone and their moms know that a good website copy should provide your prospective clients with the key insights about your product and their ability to solve their challenges. A good marketing story should evoke empathy and build a deeper emotional connection that leads to prospects’ proactive steps, for instance, purchases. 

 

BigCommerce, in addition to having compelling landing page design, shows people that Shopify, their main competitor, is the outdated and unfavorable option for unprofitable businesses. In fact, BigCommerce sets up a conflict that resonates with every prospect who strives for success and growth. That gives BigCommerce a better chance of holding prospects’ attention and influencing their decision to make a purchase:

Image Source

 

Make the product switch as quick and easy as possible

Seamless and no-brainer product switch pulls prospective clients to your company. 

That needs to be top of mind when executing comparative marketing as a whole and crafting a comparative page particularly. For instance, Zendesk defeats the power of inertia offering a handy guide on quick migration:

Image source

 

Be as transparent and honest as you can

Establishing trust and building customer confidence in your content take a lot of time. And oddly enough, even when revealing where your product is weaker, you contribute to the future loyalty to your brand. Don’t go from one extreme to another: it’s not necessary to highlight areas where your business rivals beat you. Just share a balanced view.

Build a bold call-to-action

Define the desired next step page visitors should take? Register for a free trial? Schedule a demo or consultation? Attend a webinar? Make a direct purchase? When you figure it out, make sure that your call-to-action appears multiple times throughout the landing page: on the top, bottom and in every important section. 

Image Source

Image Source

Wrapping up

To sum up, a competitor comparisons landing page is not Vanity Fair. Instead, it is the right way to challenge your business rivals. In addition to fostering healthy competition, this type of content provides your prospective clients with the needed information on the road to solving their issues. 

 

And more importantly, competitor comparisons pages, if executed properly, help you convert more visitors and boost your sales. Test out the above-mentioned tips to turn your comparison page into a lead generation machine.

 

But before you even start creating your competitor comparisons landing pages, you will need to know too much about your competitors, right? Luckily you can create your account for free at Competitors App – online competition monitoring software.

 

 

Note: This article is the Guest Blog post by:

Carsten Schäfer is the founder and CEO of crowdy.ai, the first Clients-Convert-Clients Marketing platform. Inspired by principles and mechanisms of social proof, Carsten is currently on his way to help businesses become trustworthy and thrive in the digital landscape.

 

Should you follow competitors on Instagram?

With more than 1bn monthly active users, Instagram has quickly grown to become one of the most popular platforms out there and probably is one of the most promising for businesses and marketers.

As important as your website homepage, your Instagram account is the best approach to let others know who you are and what you do. But the simple fact of “just existing on Instagram” won’t make you successful – the important key is how you create your Instagram Marketing Strategy and what you do to stand out from the crowd. Keep in mind that there are more than 8 million business profiles on Instagram, so the need for differentiation should be one of your main goals.

When crafting your Instagram Marketing Strategy, start by … analyzing your competitors’ Instagram accounts! Gathering information about your competitors’ content and moves on Instagram will setup a valuable foundation for your strategies – you’ll notice what they are doing well/or not and what you think you could improve, having in mind your competitors’ examples.

Start analyzing your competition Instagram accounts

Identify your main competitors and start monitoring their moves and how they choose to present their businesses on Instagram

1. What type of content do they post?

Nowadays, it is more important than ever to deliver high-quality content on Instagram. The Instagram algorithm makes the game even harder for brands to stands out – that’s why you need to have a strategy for your posts.

Analyzing your biggest competitors’ Instagram account can give you a better idea about what you should post, what type of content will work better, and what your audience wants to see. Remember that your competitors’ audience is also your target audience so that you can take notes from your competitors’ posts examples.

Video vs. Pictures

Taking insight analyses on @samsung and @huawai Instagram posts, we noticed that the two brands are focusing on delivering content in different ways. When it comes to what the audience likes to engage in, in this case, there are more advantages in posting a picture, especially a photo taken by a fan of the brand – it creates a sense of belonging to the community and makes you double-tap to show you appreciation.

When it comes to content, KEEP IT SIMPLE, build a strong Instagram aesthetic for your brand, avoid posting similar things, and try not to bore your audience with long videos.

2. How often they post?

Wondering how often you should post on Instagram? Watch your biggest competitors’ profiles and see their post frequency.

Remember that the more frequently you post on Instagram, the more likes you’ll get. Plus, being more active on Instagram increases engagement and also help you to earn followers faster.

Important hint: Look at the time between their posts

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3. Do they use hashtags?

Hashtags are trendy on Instagram and can help you to gain visibility and to attract new followers. Find the most used # in your domain and keep on eye on your competitors’ hashtags strategy. Noticed that don’t use hashtags? That’s also part of a strategy.

4. How competitors interact with the audience?

Are your competitors engaging in conversations with the audience? Do they respond to comments?

How your competitors interact with the audience could give you an example of how you can improve your interaction with your audience.

 

 

 

 

 

 

 

5. What is their engagement rate?

Seeing the way your competitors’ audience engage with their posts can give you an overview of what you should do to improve your engagement. Start monitoring the number of likes and comments your competitors receive for each post and keep on eye on their number of followers.

 

 

 

 

 

 

 

 

 

 

Monitoring your competitors’ Instagram accounts can help you to elaborate on a better strategy that will push you one step ahead of the competition. Gathering insights on their Instagram activity, as well as on their weaknesses and strengths on this social media channel, can have a significant impact on your image, brand awareness, engagement, and the revenue of your business.

Sign in for free on Competitors App to start tracking all your competitors’ moves on Instagram.

How we’ve got 1000+ upvotes on ProductHunt

After more than a year of work and 1500+ users that helped us improve, last week (Thursday 25th) we officially launched Competitors App on Product Hunt (PH) As Răzvan (Founder & CEO Competitors App) posted on his Facebook account, being featured on PH is a significant moment in an entrepreneur’s life, so we had to do our best to take advantage of this day.

 

 

 

 

 

 

 

 

In the tech world, Product Hunt is the best destination for product discovery. It’s like the Eiffel Tower for tourists – once you’re in Paris, you can’t skip it, it’s a must. So, once you’re part of this tech-focused community, launching your product on PH is a “to do” on your list.

For any startup, launching a product on PH means gaining media attention and users, and not only on their launch day. Our primary goals in launching Competitors App on PH was to receive feedback from the tech community, to see what’s our position in the market, and to get new users.

How did we prepare for the launch?

1. Networking

Planning to launch your product soon? Then start growing your network!

Be active on PH (starting with months before your launch), upvote your favorites, start discussions, and interact. Networking will bring some benefits to you and your business, not just for the launch but also for your entire carrier. When Răzvan and I had a chat the next day after the launch, we underlined many times that “networking” is an essential key in those kinds of “racing games.”

In our case, more than 80% of the votes come from our networks, so be prepared to ask for support and even to beg for it – I know, sounds dramatic, but you’re not every day featured on PH.

2. Take notes

Read and learn how to launch your product and how to make the most of it. Some weeks before the launch, we started to document ourselves about other PH launches’ experiences, read step-by-step guides on how to launch on PH, and we began to prepare our version of launch.
Make sure that you keep an eye on PH blog posts regarding the launch of a product, the “KIT,” tips & trips, do’s, and don’ts.

3. Make a plan 

Make sure you have a clear plan before the launch.
It will help you to optimize your work and to structure it before the big day.

When planning to launch on PH, make a short analysis of your product. Our advice is to don’t launch on PH too soon. As mentioned above, we waited 1.5 years and 1500+ users until the launch. Maybe it was too late; perhaps it was too early – this is questionable. But launching too early may not get you enough attention from the PH community. Also, when you plan your launch, make sure that you have a clear definition of your ideal customer so you can adapt communication and your Unique Selling Proposition to your targeted audience.

4. Prepare everything in advance!

Product Hunt Kit, Social Media posts, etc.
Also, have a list of groups from your industry (FB, LinkedIn, etc.) in which you can share the news and receive support.

Here are some groups where we posted our launch:
Product Hunt upvote exchange (FB); SaaS Products & Marketing (FB); Product Hunt Romania Fb), The Content Marketing Forum (LinkedIn), Reddit Upvote Exchange (Reddit).

 

 

 

 

 

During the launch – BIG DAY IS HERE

Good mood and good Wi-Fi connections are a must, so make sure you have them both. And some good sleep the night before because the “race” takes 24h and you may want to be on guard. At 10 AM, on Thursday, we were live on PH, hunted by Răzvan. Initially, we planned to launch on Wednesday, being haunted by a PH hunter, but in the end, we decided to launch ourselves, one day later.
We were already in the mood for it, so we didn’t want to wait anymore.

1. Pass the news on Social Media – ASAP!

We covered FB, Twitter, LinkedIn, and our blog.
During the day, we’ve also sent a newsletter and consistently posted “live” updates on Social Media regarding our position on PH.

 

2. Start networking!

While I was covering our Social Media channels and scheduling the next posts for the day, Răzvan started already to message his network about the launch. We first sent messages to Facebook friends, LinkedIn connections, technology influencers, and share the news in groups.

After almost 1h30 from the launch, we were #5 Product of the day, but still not on the homepage, mentioned as Popular Products. We assumed that, even if we had votes, we did not have the same chances of exposure as products haunted by a famous hunter from the PH community.

 

 

 

 

 

 

 

 

 

Our advice is to talk everywhere, to everyone! On Facebook & LinkedIn groups, on Reedit channels, and your social networks. Pass the news, share the link to your PH product, and ask for support and feedback, respond to comments, interact with the audience, especially on your PH page.

At midday, 2h, after the launch, we were #3 Product of the Day.

During the rest of the day, we spread the news, find and join new tech/marketing groups and, we explore new sources from where you can gain support and feedback. After 24h, the race has ended, and the #2 Product of the Day was ours.

After the launch

1. Feedback

Customers’ feedback is essential to us. Gathering and analyzing user feedback gives us a much clearer picture of what our platform should deliver to satisfy our customers’ needs.

We received feedback on each post related to our launch on PH. In total, over 300+ comments, new ideas to implement, and a lot of support. We thank you for that!

 

 

 

 

 

 

 

 

 

 

 

 

2. New users

Starting from the launch, approximately 700+ users signed up on Competitors App. Since that day, the number of unique users coming from the PH community is still increasing.

 

 

 

 

Regarding the number of users converting to Premium, we had no expectations, taking into account that users from the PH community sign up for new tools every day, for a testing purpose or to see what’s new on the market. To our surprise, the audience liked us and some users representing big, but also small companies became Premium users right away.

 

By the end of the week, we got #4 Product of the Week, with a total of almost 1,100 votes.
So during those days, we were constantly up-voted. Thanks for this, too!

 

 

 

 

 

 

 

 

Competitors App is on Product Hunt

We’re live on Product Hunt, and we could not be more excited! 

This is our first launch, and we’ve worked hard to get here, but we’re assuring you that every step was done with strong involvement to create an all in one platform which allows marketers and CEOs to monitor all competitors marketing moves to improve your strategies.

In the last few months, we’ve developed new unique features that allow you to have a detailed view of each competitors’ activity. Our mission is to help marketers to monitor their competitors’ marketing moves in one place, with very little time investment, and for doing this, we need your feedback and support.

You can check out our launch story and support us here: 

https://www.producthunt.com/posts/competitors-app

Read other competitive articles for your business

  • Competitive Intelligence Business – Competitive intelligence (CI) is a term you may have come across before. Like many industry buzzwords, it isn’t immediately apparent what CI is and how it can be useful to your business. But don’t worry, because we’re going to explain the ins, outs, pros, and cons of CI.

BEST COMPETITORS GUIDES

Monitor competitor website changes
You can get alerted when your competitors are making changes to their website.

Find competitor keywords
Finding your competitors’ keywords is essential for your business. It means that you focus your entire website on targeting high volume, quality keywords.

Track Social Media Pages
Social media competitive analysis is the constant monitoring and analyzing the moves of your competition on social media.

Competitor Email Monitoring
Tracking your competitors’ emails takes some time, but it’s well worth it!

How to do competitor analysis
One important step is to conduct an effective competitive analysis to evaluate your competitors’ brands.

Search