How to find backlinks on a website


Are you looking to understand the nuts and bolts of backlinks and how they impact your website’s SEO? Well, you’ve landed in the right place. In this comprehensive guide, we’ll dive into the world of backlinks – what they are, why they matter, and most importantly, how to find and check the backlinks of your website. Whether you’re a seasoned SEO pro or just starting out, mastering the art of backlink analysis is crucial for your website’s success. So, let’s get started and unravel the mystery of backlinks together!

Basics of backlinks

Alright, let’s break it down. Backlinks are detrimental to your SEO success. Simply put, a backlink is a link from one website to another. Think of them as digital shoutouts or referrals. But why do they matter? Search engines, like Google, view these links as a vote of confidence. The more quality backlinks your site has, the more credible it appears, and this can significantly boost your site’s ranking. However, it’s not just about quantity; the quality of backlinks is equally vital. A link from a well-respected site can be worth much more than several links from lesser-known sources.

The Importance of Backlinks

the importance of backlinks

Backlinks serve as pathways that lead traffic and credibility to your site. The more pathways you have, especially from reputable sources, the more visitors and recognition you gain.  


Search engines like Google use backlinks as key indicators of a website’s quality and relevance. It’s like a vote of confidence; when a reputable site links to yours, it’s signaling to search engines that your content is valuable and worth ranking higher. In fact, websites that rank first on Google have 3.8 times more backlinks than the rest of the top 10 sites, highlighting the importance of building a strong backlink profile. This can significantly improve your site’s visibility in search results, leading to more organic traffic. Therefore, focusing on acquiring quality backlinks should be a key part of any SEO strategy.


Moreover, backlinks are not just about improving rankings; they can also bring in direct traffic. When someone clicks on a link from another website and lands on yours, that’s potential new readers or customers right there. It’s like getting a referral from a friend; the trust is already partially established.


In addition, a diverse backlink profile can also enhance your website’s resilience against algorithm changes. With a robust link profile, your site stands a better chance of maintaining its rankings even when search engines update their algorithms.


In summary, backlinks are crucial for boosting your site’s search engine rankings, driving direct traffic, building trust and authority, and safeguarding against the whims of algorithm changes. They are a cornerstone of any solid SEO strategy, so understanding and leveraging them can make a world of difference for your online presence.

The Benefits of Conducting a Backlink Analysis

benefits of backlink analysis

Starting a backlink analysis is an essential step for enhancing your website’s SEO. The numerous benefits can make a real difference in your site’s online performance. First off, analysing your backlinks helps you gauge the health of your website’s link profile. You can identify which high-quality sites link to you, giving you an insight into your website’s reputation in the digital world.

Furthermore, this analysis can reveal any potentially harmful links, like those from spammy or irrelevant sites, which could negatively impact your search engine rankings. But the benefits don’t stop there; understanding your backlink profile enables you to strategize better. You can see what’s working, replicate successful patterns, and ditch strategies that aren’t paying off. 

Lastly, it’s not just about your own backlinks. By examining the backlinks of your competitors, you can uncover new link-building opportunities and gaps in your strategy, giving you the chance to stay one step ahead. So, roll up your sleeves and get ready to delve into how to find the backlinks of any website. 

5 Ways to Find the Backlinks of your Website

Finding the backlinks of your website used to be a really time consuming process, but thankfully, there are several tools and techniques to help you in this quest. Here’s a step-by-step guide to finding those precious backlinks:

  1. Use SEO Tools: The easiest way to check your backlinks is by using SEO tools like Competitors App, Ahrefs, SEMrush, or Moz. These tools offer comprehensive insights into your backlink profile. You simply enter your website’s URL, and voila! You get a detailed report of all the sites linking back to you, the quality of these links, and other useful metrics.
  1. Google Search Console: Google’s own Search Console is a free tool that provides data on the backlinks to your site. It may not be as detailed as some paid tools, but it’s a great starting point, especially for beginners. You can see which sites link to yours and which of your pages are most frequently linked. Bear in mind that this only works for your website and won’t work for competitive websites.
  1. Check Competitor Backlinks: Understanding your competition is vital. By using the aforementioned tools like Competitors App, you can also sneak a peek at the backlink profiles of your competitors. This can reveal potential backlink opportunities for you. Maybe a site that links to them could be a good fit for your content as well. 
  1. Backlink Alerts: Setting up backlink alerts can save you a ton of time. These tools will notify you whenever you gain or lose a backlink, keeping you updated without the need for constant manual checks. By using Competitors App, you can track both your website and your competitors and get alters on all their backlink activity. 
  1. Manual Checking: While it’s more time-consuming, manually checking for backlinks can sometimes uncover links that automated tools might miss. This involves searching for your brand, specific content titles, or unique phrases from your site on search engines to see who’s mentioned or linked to you. 

Remember, it’s not just about quantity. The quality of backlinks matters immensely. Links from high-authority, relevant sites have a much more significant impact on your SEO than links from low-quality, irrelevant sites. Happy backlink hunting!

How to Check Your Website’s Backlinks for Free using Google Search Console

Understanding who is linking to your website is crucial for SEO success, and Google Search Console offers a powerful, free tool to uncover this information.

Here’s a quick guide on how to do it:

access google search console

Access Google Search Console

First, make sure you have your website verified with Google Search Console. This free tool from Google provides a wealth of information about your website's performance in search results.

links section google search console

Navigate to the Links Section

Once logged in, find the 'Links' section. This area gives you an overview of where your backlinks are coming from and which pages they are linking to.

top linking sites google search console

Analyze Top Linking Sites

The console lists the websites that link to yours the most. This information is crucial for understanding which external pages are most influential to your site's SEO.

Review Top Linked Pages

You can also see which of your pages receive the most backlinks, helping you understand what content is most valued by other sites.

check backlinks google search console

Check Latest Links

Regularly review the latest links to keep track of new backlinks and spot any potentially harmful ones. This proactive approach helps in maintaining a healthy backlink profile for your website.


Using Google Search Console is an efficient, cost-effective way to monitor and analyze your website’s backlinks, offering insights that can guide your SEO strategy.

How to Find Backlinks to a Specific Page

Specifically focusing on individual pages, GSC allows you to dive deep into your backlink profile, providing insights into which external sites are referencing your content. Whether you’re a seasoned SEO professional or just starting out, following these simple steps will help you effectively utilize Google Search Console to track and analyze backlinks to any specific page on your site.

  1. Sign In to Google Search Console:
    • Access Google Search Console by going to
    • Sign in using the Google account associated with your website.
  2. Select Your Property:
    Once logged in, choose the correct website property from the dashboard.
  3. Navigate to the Links Report:
    On the left-hand side menu, scroll down and click on ‘Links’. This section provides comprehensive information about your backlink profile.
  4. View Top Linked Pages:
    Within the ‘Links’ section, find the ‘Top linked pages’ report. This shows pages on your site with the most backlinks.
  5. Find Your Specific Page:
    Look through the list for the specific page you are interested in. You can also use the search function within this report to find your page directly.
  6. Analyze the Backlinks:
    • Click on your specific page to see detailed information. You’ll see a list of external sites (domains) that link to this page.
    • For each linking site, GSC shows the number of links coming from that site to your page.
  7. Export the Data (Optional):
    • For further analysis, you can export this data to a CSV or Google Sheets file. The export option is located at the top of the report.

Remember, while GSC provides valuable insights, it may not show every backlink. The tool tends to display a representative sample of your backlinks. For a more comprehensive analysis, you might need to use additional SEO tools alongside GSC.

Drawbacks of using Google Search Console for Website Backlink Analysis

While Google Search Console is a valuable tool for analyzing your website’s backlinks, it does have some limitations:

  • Limited Backlink Data: Search Console might not show all backlinks to your website. It typically displays a sample of your backlink profile, which means some links may not be represented.
  • No Link Quality Assessment: It doesn’t evaluate the quality or trustworthiness of the backlinks. Identifying spammy or low-quality links requires manual review or additional tools.
  • No Competitor Data: You can’t view backlinks for competitor websites. This limits your ability to compare your backlink profile with that of your competitors.
  • Lack of Real-Time Data: The data provided isn’t real-time. There can be a delay in showing new backlinks, which might affect timely decision-making.
  • Basic Analytics: The tool offers basic analytics. You might need other specialized SEO tools for more advanced or detailed analysis, like link domain score or social media backlinks.

In summary, while Google Search Console offers a good starting point for backlink analysis, for more in-depth, real-time, or competitive insights, you may need to complement it with other SEO tools and strategies.

How to Check Backlinks for Websites with Free Tools

how to check backlinks with free tools

Navigating the world of backlinks doesn’t always mean reaching for your wallet. There are several free tools out there that can offer valuable insights into your website’s backlink profile. Here’s how to harness these tools effectively: 

  1. Competitors app (Free Trial): Competitors app Offers a 15 day free trial to explore and try the features including backlink checks without any obligation or credit card required. At the end of the free trial you are given the option to proceed with a monthly plan or withdraw your subscription.
  2. Ubersuggest: Neil Patel’s Ubersuggest offers limited free backlink checks. Enter your website’s URL, and you’ll get a report showing new and lost backlinks, domain score, and the top backlinks. The free version has some limitations in terms of the number of backlinks displayed, but it’s still useful for a quick overview.
  3. Moz Link Explorer (Free Version): Moz offers a limited free version of its Link Explorer tool. You can see the top discovered pages linking to your site, the domain authority of linking domains, and other useful metrics. The free version limits the amount of data you can view, but it’s insightful for basic backlink analysis.
  4. Ahrefs Backlink Checker (Free Version): Ahrefs provides a free version of its backlink checker. It gives you the top 100 backlinks to any website or URL, along with the total number of backlinks, referring domains, domain rating, and URL rating.
  5. SmallSEOTools Backlink Checker: This is a handy tool for quick backlink checks. It’s free and provides a straightforward list of backlinks with some basic metrics. It’s not as comprehensive as others, but it’s good for a quick glance.
  6. Check My Links (Browser Extension): If you’re more interested in checking the backlinks of specific pages or content, ‘Check My Links’ is a browser extension that can be helpful. It’s primarily used for checking broken links, but you can also use it to spot-check backlinks.

    Remember, while free tools can provide valuable information, they might not offer the full picture like paid tools do. They’re a great starting point, especially for smaller websites or those just beginning their SEO journey. Regularly using these tools can help you keep an eye on your backlink profile without breaking the bank.

The Best Paid Tools to Check Backlinks in 2024

The Best Paid Tools to Check Backlinks

As we dive into 2024, the landscape of SEO tools is more advanced and diverse than ever. When it comes to checking backlinks, investing in a reliable paid tool can be a game-changer for your SEO strategy. These tools offer detailed insights, extensive databases, and advanced analytics that free tools just can’t match. Here’s a roundup of the best paid tools to check backlinks in 2024:

Tool name:

Key features:


  1. Competitors App
  • Backlink Collection
  • New competitors detection
  •  track all their competitors’ marketing activities. 
  •   track social media and blog posts, emails, ads, website updates and new pages, social mentions, keywords and backlinks, competitor reviews. 


Business Plus$29.99/


Custom planspeak with the team

 →15-day free trial

2. SEMrush

  • Backlink analytics
  • Backlink audit tool
  • Bulk backlink analysis
  • Link building tool
  • Backlinkg gap analysis
  • Network graph
  • Bachlink analytics reports and features.

Pro Plan – $119.95/month

Guru Plan – $229.95/month

Business – $449.95/month

 → 30-day free trial

3. Ahrefs

  • Extensive database
  • User-friendly interface
  • Detailed information about backlinks 
  • Insights in lost backlinks

Lite – $99/month

Standard – $199/month

Advanced – $399/month

 →Free version

4. Moz Pro’s Link Explorer: 

  • a trusted name in SEO 
  • Expert Link Explorer 
  • Detailed link analysis

Standard – $99/month

Medium – $179/month

Large – $299/month

Premium – $599/month

 →30-day free trial

5. Majestic SEO 

  • extensive link intelligence database 
  • unique metrics  
  • deeper insights into the quality and influence of backlinks.

Profesional $49/month


 →Free version

6. BuzzSumo 

  • content insights 
  • great backlink analysis tool 
  • Great for assessing backlink social media influence.
  • identifying influential content that’s earning high-quality links.

Content Creation$199/month

PR & Comms$299/month



 →Free version

7. LinkResearchTools (LRT)

  • specialised tool for backlink analysis. 
  • detailed and accurate link data. 
  • effective for identifying and dealing with toxic links. 

Trial for Superhero Small–$ 17 for 7 days

then 599

Superhero Small–$599/month

Superhero Standard–$999/month

Superhero Plus–$2.499/month

Enterprise–speak with the team

Free version

8. SpyFu 

  • more famous for keyword research and competitive analysis 
  • offers robust backlink tracking features 
  • offers valuable insights into the backlink strategies 

Basic plan–$39/month


Free version

How to Track the Backlinks of your Competitors

Tracking your competitors’ backlinks is a valuable strategy in SEO as it can reveal link building opportunities and insights into their digital marketing strategies. 

To effectively track and analyze your competitors‘ backlinks, Competitors App offers a streamlined and insightful approach. Here’s how to use it:

Step 1: Sign Up for Competitors App

Start by signing up for Competitors App. This will be your gateway to accessing detailed competitive insights.

competitors app add competitor

Step 2: Add Your Competitors

Once your account is set up, enter the names of your competitors in the app. The more competitors you add, the more comprehensive your analysis will be. This step is crucial as it sets the foundation for your competitive backlink analysis.

backlinks overview competitors app

Step 3: Access the Backlinks Section

On the Competitors App, navigate to the backlinks section found on the left sidebar menu. This section is dedicated to understanding and analyzing your competitors' backlink strategies.

Step 4: View Individual Competitor Backlinks

In the backlinks section, each competitor you've added has a unique view. Here, you can see all the backlinks pointing to their sites. This detailed view allows you to gauge their backlink profile comprehensively.

backlinks domain authority competitors app

Step 5: Use Filters for Deeper Insights

You can filter the backlinks by domain authority or page authority. This helps in prioritizing the backlinks that have the most significant impact and understanding how your competitors might be boosting their SEO.

identify new opportunities competitors app

Step 6: Identify New Opportunities

The app marks the backlinks you already share with your competitors in green, and the ones you don’t have yet are highlighted in yellow or white. Focusing on these unacquired backlinks is a strategic move, as acquiring them can substantially boost your website's authority.

How to Analyse Backlinks

how to analyze backlinks

Analyzing backlinks is a critical aspect of SEO management. It involves looking beyond the number of backlinks and delving into their quality, source, and impact on your SEO. Here’s a step-by-step approach to effectively analyze your backlinks:

  1. Assess Backlink Quality: Start by evaluating the quality of each backlink. High-quality backlinks come from reputable, authoritative sites relevant to your niche. Tools like Ahrefs, SEMrush, or Moz provide metrics like domain authority or domain rating that help in assessing this quality.

  2. Examine the Linking Domain: Look at the domain that is linking to your site. Is it a trusted source within your industry? The credibility and relevance of the linking domain are crucial for the value of the backlink.

  3. Check for Dofollow vs. Nofollow: Dofollow links pass on link equity and are more beneficial for SEO, whereas nofollow links don’t. However, a natural backlink profile will have a mix of both. Tools can help you differentiate these types of links.

  4. Analyse Anchor Text: The anchor text used in backlinks can impact SEO. It should be relevant and naturally integrated. Over-optimized anchor text (using exact-match keywords excessively) can be seen as manipulative by search engines.

  5. Location of the Link: The placement of the link on the page matters. A backlink in the main body content is typically more valuable than one in the footer or sidebar.

  6. Traffic and Engagement Metrics: Using Google Analytics, analyse if the backlinks are driving traffic to your site and how this traffic behaves. Look at metrics like bounce rate, session duration, and conversions.


  1. Identify Toxic or Spammy Links: Use SEO tools to identify potentially harmful links. These are usually from low-quality or irrelevant sites and can harm your SEO. Tools like SEMrush have a toxicity score for this purpose.


  1. Link Velocity: Observe the rate at which you gain or lose backlinks. Sudden spikes or drops can be indicative of unnatural patterns that might warrant a closer look.


  1. Comparative Analysis: Compare your backlink profile with your competitors. This competitor analysis can reveal gaps in your strategy and potential link-building opportunities.


  1. Backlink Diversity: Check for diversity in your backlink profile. This includes a variety of domains, different types of websites, and geographic diversity, which all contribute to a robust link profile.


Remember, the goal of backlink analysis is not just to gather data, but to gain actionable insights that can inform your SEO and content strategy, helping you to optimize your site for better search engine performance and user engagement.

How to Find Toxic Backlinks

keep track of toxic backlinks

Detecting toxic backlinks is essential for maintaining the health and growth of your website. Toxic backlinks can harm your site’s search engine rankings and reputation. Here’s how to spot and deal with them:


  1. Use SEO Tools for Backlink Analysis: They have features specifically designed to identify harmful backlinks. These tools evaluate backlinks based on various factors like the credibility and reputation of the linking site.


  1. Check the Domain Authority: Look at the domain authority (DA) or domain rating (DR) of the sites linking to you. Low DA or DR can be a red flag, indicating that the backlink might be from a low-quality or spammy site.


  1. Analyse the Relevance and Context: A toxic backlink often comes from a site that has no relevance to your content or niche. If the linking site is completely unrelated to your industry or seems suspicious, it’s worth investigating further.


  1. Identify Spammy or Irrelevant Sites: Websites that are purely for link farms or those filled with low-quality, spammy content are likely sources of toxic backlinks. These are often easy to spot due to their poor design, irrelevant content, and excessive ads.


  1. Look for Unnatural Anchor Text: Over-optimized, keyword-stuffed, or irrelevant anchor text can be a sign of a toxic backlink. Natural backlinks usually have varied and contextually relevant anchor text.


  1. Monitor for Sudden Spikes in Backlinks: An unnatural spike in the number of backlinks, especially from low-quality sources, can indicate a problem. Regular monitoring helps you spot these anomalies.


  1. Check the Toxicity Score: Tools like SEMrush offer a ‘toxicity score’ for backlinks, which can help in quickly identifying potentially harmful links.

  1. Disavow Harmful Links: Once you’ve identified toxic backlinks, you can use Google’s Disavow Tool to tell Google to ignore these links. This should be done cautiously, as incorrect use can harm your site’s performance.


  1. Regular Audits: Conduct regular backlink audits to keep an eye on your link profile’s health. This proactive approach helps in maintaining a clean and effective backlink strategy.


Remember, not every low-quality link is necessarily toxic, and sometimes, a seemingly suspicious link can be harmless. The key is to look at the overall pattern and context of your backlinks. By keeping your backlink profile clean, you’re ensuring the long-term health and success of your website in the search rankings.

Common Pitfalls in Backlink Analysis

Backlink analysis, while essential for SEO success, can be fraught with challenges and missteps. Navigating these waters carefully is key to ensuring you get the most out of your backlink strategy without falling into common traps. Here are some pitfalls to watch out for:

  1. Obsessing Over Quantity Over Quality: One of the most common mistakes is focusing too much on the number of backlinks rather than their quality. A few high-quality backlinks from authoritative sites are far more valuable than a large number of low-quality links.
  2. Ignoring Nofollow Links: While nofollow links don’t pass on link equity, they can still be valuable. They can drive traffic and lend credibility to your site. Disregarding them entirely could mean missing out on these benefits.
  3. Neglecting Lost Backlinks: Often, the focus is on gaining new backlinks, but it’s equally important to monitor and understand why certain backlinks were lost. This can provide insights into your website’s health and the quality of your content.
  4. Overlooking Anchor Text Diversity: Having a variety of anchor texts in your backlinks is natural and beneficial. Over-optimization, such as using exact-match keywords excessively, can appear manipulative to search engines and should be avoided.
  5. Relying Solely on Automated Tools: While tools are essential for backlink analysis, they aren’t foolproof. Exclusively relying on them without manual checks can lead to misinterpretations. It’s important to periodically review backlinks manually for context and relevance.
  6. Ignoring Internal Links: While backlink analysis typically focuses on external links, internal linking is also crucial for SEO. A strong internal linking strategy can significantly boost your site’s SEO performance.
  7. Failing to Analyse Competitors’ Backlinks: Not keeping an eye on competitors’ backlinks is a missed opportunity. Analysing their backlinks can reveal valuable insights and potential link-building opportunities.
  8. Disregarding the Context of Backlinks: The context in which a backlink appears is critical. A link from a high-authority site that’s irrelevant to your niche might not be as beneficial as a relevant link from a site with slightly lower authority. 
    9. Not Monitoring Regularly: Backlink profiles are always evolving. Not monitoring them regularly can lead to outdated strategies and missed opportunities to address issues.

Avoiding these pitfalls requires a balanced approach that values quality over quantity, embraces diversity and relevance, and combines the strengths of automated tools with the nuance of human analysis. With careful and regular monitoring, your backlink analysis will not only avoid common errors but also drive substantial SEO success.

Find New Backlinks ( Link Building)

find new backlinks

Finding backlinks effectively is about making the right moves to boost your website’s ranking and visibility. Here’s how you can master this game:

  1. Focus on Quality, Not Just Quantity: Prioritise getting backlinks from high-authority, relevant sites. A single link from a well-respected source can be more beneficial than numerous links from lesser-known sites. Quality trumps quantity in the backlink world.
  2. Create Link-Worthy Content: Develop content that naturally attracts backlinks. This includes comprehensive guides, insightful research, infographics, or content that addresses current trends and pain points in your industry.
  3. Engage in Guest Blogging: Writing guest posts for reputable sites in your niche can be a great way to gain quality backlinks. It also helps in establishing your authority and reaching a wider audience.
  4. Utilise Broken Link Building: This involves finding broken links on other websites and suggesting your content as a replacement. It’s a win-win: you provide value by helping fix their site while gaining a backlink.
  5. Leverage Competitor Backlinks: Analyse your competitors’ backlink profiles to identify where they are getting their links from. This can reveal new opportunities for you to pursue similar backlinks.
  6. Build Relationships with Influencers and Industry Leaders: Networking and building relationships with key figures in your industry can lead to natural backlinks and collaborations. Engage with their content, and offer valuable insights to foster these relationships.
  7. Regularly Audit Your Backlink Profile: Keep an eye on your backlink profile to ensure it remains healthy. Remove or disavow toxic backlinks that could harm your SEO. To remove toxic backlinks from your SEO, use backlink analysis tools , contact webmasters, use Google’s Disavow Tool, upload a file, and regularly monitor your backlink profile for new links. Regularly update your disavow file for site health.
  8. Diversify Your Backlink Profile: Aim for a mix of backlinks from various sources and types of websites. This includes directories, forums, news sites, blogs, and more. A diverse backlink profile appears more natural and is more resilient.
  9. Promote Your Content: Actively promote your content through social media, email newsletters, and other channels. Increased visibility can lead to more natural backlinks.
  10. Monitor and Respond to Backlink Changes: Stay alert to new backlinks and lost ones. Understanding why you gained or lost a backlink can provide valuable insights for your ongoing strategy.


By leveraging backlinks strategically, you’re not just aiming for higher rankings. You’re building a web of connections that enhances your site’s authority, drives traffic, and solidifies your presence in the digital landscape.

1. How often should I check my backlinks?

Frequency of Checking: It's a good practice to check your backlinks at least once a month. This regular monitoring helps in keeping track of new and lost backlinks and understanding the overall health of your backlink profile.

2. What is the best tool to check backlinks for a website?

   Recommended Tools: Ahrefs and SEMrush are widely regarded as the most popular tools for backlink analysis, offering comprehensive features and detailed insights. However, the choice may depend on your specific needs and budget. For example Competitors App is extremely good in competitive backlink analysis.

3. What is the difference between dofollow and nofollow links?

Dofollow vs. Nofollow: Dofollow links pass on link equity and can influence search rankings, while nofollow links do not. However, nofollow links are still valuable for driving traffic and diversifying your link profile.

4. What is the difference between referring domains and backlinks?

Referring Domains vs. Backlinks: Referring domains are the unique websites that link to your site, while backlinks are the total number of links you receive from all sources. Multiple backlinks from the same domain count as one referring domain.

5. What are inbound links?

Inbound Links: These are links from other websites that direct users to your site. They are essential for SEO as they help in building credibility and improving your site’s visibility.

6. Are all backlinks equally valuable?

No, the value of backlinks varies. Links from high-authority, relevant sites are more valuable than those from low-quality or irrelevant sites. The context and placement of the link also play a role in its value.

7. Can I remove bad backlinks to improve my SEO?

Yes, you can use Google’s Disavow Tool to disavow backlinks that are harmful to your site’s SEO. However, this should be done cautiously and usually as a last resort and it's not certain that it will improve your SEO

8. What is DR?

Domain Rating (DR): DR, used by Ahrefs, is a metric that shows the strength of a website’s backlink profile on a scale from 0 to 100. A higher DR indicates a stronger backlink profile.

9. What is the ideal anchor text for backlinks?

The best anchor text is natural, contextually relevant, and not over-optimized with exact-match keywords. A variety of anchor texts is preferred.

10. Can I buy backlinks to boost my SEO?

 Buying backlinks is against Google’s guidelines and can result in penalties. It's better to focus on earning backlinks through high-quality content and legitimate SEO strategies.