Improve SEO with 5 Best Ways and Tips

Improve SEO with 5 best ways and tips

Even if you had the best and the highest quality service in your niche, the absence of success may occur if your competition ‘swallows’ you. Given that the market is overloaded, it’s important to distinguish yourself from the crowd. If you intend to place your service or product on Google, SEO is an item you should not ignore. We will reveal to you five best ways to improve SEO:

1) Become The King Of Content!

Although it seems obvious at first, many do ignore this item or do not give it too much importance. But the truth is, quality content will definitietly improve SEO. It is much more important to be outstanding because of your quality, and not just because of your frequency. Make a strategy. Every business, regardless of whether it’s a startup or a large corporation, has to have a strategy. Make sure that you really treat your business like a business, and not as a casual hobby.

Quality content implies the fact that it really provides all the essential information, but also that it is interesting to the target group. Testimonials are also a great way to improve SEO with quality content. In order to gain your new customers’ trust, collect impressions about your product or about the service from already existing users, or ask industry experts about the popular trends. Recommendations are a very important segment, and satisfied users are the best advertisement for sure.

In addition to images and key information, we must not forget the storytelling. Pay attention to the way you’re telling the ‘story’ about your business. The story is that something which converts. People need to see that behind the sale itself there is also your vision and mission that pervades through the identity of the brand you represent.

In a time that is filled with information, you have only a few seconds to get people interested and to ‘prevent’ them from scrolling further. And when you get them interested, it’s important to keep them. Do not waste their time, offer them relevant content which will gain their attention.

Statistics show that average Internet user in 2017th had seven accounts on different social media channels! Seven! That is a lot of space for your business to present it and to also raise awareness. Let’s say that most people have at least one account on some kind of social network and that’s definitely a solid proof that your business should be present in the online world.

Of course, not every business is suitable for absolutely each and every sales channel. You need to be careful when choosing and, if you don’t have enough experience, you would be well-advised to contact the consultants and digital marketing professionals to guide you on which channel to focus and where to find your target audience.

The only thing you can’t compensate is time. The same applies when consumers are in question. People do not like to waste their time on something that is not interesting to them and if you somehow make them do it, they will not forget it and therefore won’t return to your site or page. Offer them the content worth their time and they will give you their time and attention in return.

Recent research has shown that most people like the content that entertains them. If you can fit this information into your type of service, here’s the hint where to start!

2) Improve SEO with Backlink Building

Backlinks are an extremely important part of every SEO campaign. Before you start with backlink building you should fix all technical issues if there’s any. Do research – imagining your ideal customer will help you to know your audience better and write quality content to improve SEO.

When you understand who are your desired customers, you should find out which websites they visit and make a list! Links of these sites are a guideline to your preferred audience. These links will help you reach your ideal customers.

Of course, get a backlink on websites that are relevant to your website. Irrelevant sites will adversely affect the positioning of your site. Be careful! Also, choose strong sites that already have a certain value – high Domain Authority, Trust Flow, Citation Flow and low Spam Score. Look closely at the sites you use.

If you are writing guest blog posts for backlinks, that post should have great content because in that case, people will share it and leave comments. Few ways to improve SEO and get results by guest blogging are:

  • post only quality posts (we already talked about the importance of good quality that will earn trust of readers)
  • leave guest posts on related websites to your niche
  • make unique content on which readers will spend their time with pleasure and don’t forget to include relevant information about you and your website in your author biography.

Find websites that accept the guest blog posts and make a list of them so you can start with sharing your high-quality articles!

3) Speed It Up!

Page load speed is very important because nobody wants to sit and wait for a certain page to load. Slow speed has a negative impact on conversions. People don’t like waiting, even if it’s a matter of seconds. Besides that, Google now includes website speed as a ranking factor! According to Google, good load time is three seconds.

What can you do to maximize page loading speed?

Minimize HTTPS requests as much as you can. Remove unnecessary space by minifying and combining your files. CSS and JavaScript should be loaded asynchronously.

Minimize your time to the first byte under 200ms. Reduce server response time or take a faster DNS provider. Compress files because the smaller they are, the faster your page will load.

Use a CDN or Content Delivery Network to decrease load time for your visitors. Your site will be on a global network of servers, so requests will be routed to the closest server for the user. Test your plugins and reduce them.

Pay attention to your website speed loading from time to time. Watch what is happening over time and be prepared to make changes so your page load time could be as faster as possible.

4) Do Not Ignore The Images, Please!

Every picture on your website should have a name that is relevant. ALT tags or alternative text are simple image descriptions. Every image that is displayed on your site should have a description in the form of these tags. Why are they so important? ALT tags help search engine to locate your page.

Users can not see these tags, but screen readers can. If there is some kind of error and picture cannot be displayed, ALT tag displays instead. Using them, search engine crawlers will index an image correctly.

Tags should be meaningful – describing the content and function of the image. You can use only a few words, maximum one or two sentences. Be careful, some screen readers can support up to 125 characters only.

Every image must have an ALT tag, because screen readers can not analyze an image and understand what the image presents. Descriptions should be concise. It’s important that ALT tags should not be redundant (be the same as the main text). Also, the phrases ‘graphic of…’ or ‘image of..’ etc. should not be used as part of these tags. Be careful and use adequate words.

Reduce the file size of your images. This will help to improve SEO and the page load speed, too. Reducing size of an image must not affect the quality of the picture.

5) Keywords Are The Key to Your Success!

Keywords are an essential part of every SEO strategy. Knowing your target keywords will help you to rank better on Google. Before making every serious SEO strategy, you will first need to do your keyword research. You can use various tools for this like Ahrefs, Keyword Planner, or you can find out your competitors keywords.

After determining the best keywords for your business, you must use them in your content – both in landing pages and blog posts. But be careful here! Do not over mention your keywords in your articles. Google will punish you for doing that.

Bonus Tip: For every new blog post you are writing, determine one focus keyword and mention it 10 – 20 times in your text with more than 1500 words.

Use this 5 tactics immediately, and skyrocket your SEO right now! Fingers crossed! 🙂

Use long tail keywords to beat your competition

long tail keywords competition

In the battle for keywords, many businesses end up losing out to bigger companies with larger budgets. But there is a way to beat them at pretty much their own game: long tail keywords.

Long tail keywords are longer keyword phrases that are more specific and are often used when an individual is closer to making a purchase. Alternatively, they can also be used in voice search, which is becoming more prominent nowadays thanks to smart home assistants like Amazon Echo.

It can be tricky finding the right combination of words, however, if you get it right, a long tail keyword strategy can really pay off in the long run.

How to use long tail keywords for your competitive advantage

When you use shorter keywords, you enter into a fierce bidding war with many other companies. Winning a shorter keyword can give mixed results and you may not get the ROI you desire. With the right long tail keywords, you might get less web traffic, however, your ROI will proportionally be higher. This is because you’re targeting a very specific niche of customer and they are more likely to be closer to making a purchase.

The cost-per-click for a long tail keyword is lower as well, again positively impacting your ROI. Long tail keywords don’t just work well for paid search marketing, but you can also incorporate them into your organic SEO campaign.

Finding keywords from competitors

This is where the traditional keyword search tools come in useful. Tools like Wordstream and SpyFu can tell you what long tail keywords your competitors are using. You’ll have to identify them amongst the shorter keywords, but you’re basically looking for any phrases that are three words or longer.

So if you own a shoe retail store, some of your competitors’ keywords might be ladies heels, shoes and brogues. However, a long tail keyword like red ladies kitten heel or brown leather brogues might also feature on the list. As you can see, this is super specific to what a customer may be searching for. By the time they search for these items, they’re probably dead set on already buying them.

When you develop a long tail keyword strategy, apart from looking at ones that your competitors are using, it can also be useful to try to discover new ones that they might not.

Firstly, you should begin by taking a look at your business and your unique selling points. Think about your customers, what phrases are they likely to search for when specifically looking for your product? Why should they choose your company over a competitor?

Your long tail keywords should not only describe your products well but also why your business is different. That will help you reach the people who need your services the most, and who are therefore most likely to purchase.

Another way you can discover keywords your competition isn’t using is to use Google’s autocomplete feature. Begin typing a phrase into Google’s search box and see how the search engine finishes it. Returning to our shoe example, you can type in “ladies heeled…” and see what comes up after it. If you add extra letters after each term, you can get different lists of phrases people have previously searched for related to that term.

Another option is to search for a main keyword like “ladies shoes” or one of your identified long tail keywords, and then scroll to the bottom of your search results to see what other phrases Google suggests you search for.

Using long tail keywords on your website

Knowing what long tail keywords to use isn’t very helpful unless you actually incorporate them into your website and other content. The most important thing to bear in mind when you do use long tail keywords is to try to keep the flow of your website copy as natural as possible.

Suddenly putting a random long tail keyword in can be jarring to a reader. You might need to adjust your keyword a little or get creative with your punctuation.

Where you can, make sure you put your long tail keywords in your web page title, headers, and sub-headers. Ideally, you’d want to put your long tail keyword into your first sentence as well.

Remember, it’s better to keep your copy flowing naturally than to force your long tail keyword into sentences where it just doesn’t fit. Don’t sacrifice your content’s quality to try to up your page’s SEO.

Quality over quantity is a good lesson to bear in mind when using long tail keywords. With long tail keywords, it’s not the quantity of people you reach, but the quality – focus on conversions and not the numbers of people the keyword delivers to your website. A mix of your normal keywords and long tail ones should give you the edge you need to get ahead of your competition.