Month: August 2019

8 Instagram Growth Hacks to Crush Down Your Sales


It seems like every little thing has something to do with the numbers, don’t you think?

The answer is probably somewhere in between.

When it comes to the quality products or services, the new people who visit your Instagram profile certainly bring a more significant number of followers. However, it is also important who forms this certain group of followers.

Today you can buy a profile with a large number of followers and post your content, but would that be of benefit for you? There is an excellent chance that that would never happen.

The audience that follows you must be interested in precisely what you have to offer. If you buy a profile that previously dealt with the sale of sports shoes just because it had a lot of followers and your aim is to be engaged as a life coach, revenue will undoubtedly fail to exist because that is not your target audience.

Fake followers and bots are also not a good idea because they will neither be interested in what you have to offer, nor will they increase engagement on your posts.

Therefore, in the continuation of this article, we present you with 8 Instagram growth hacks that will help you get to your right audience and a lot more sales.

1. Tell a brand story


You could start with a brand story. If you think that the stories aren’t of the utmost importance when it comes to business, you should think twice.

There is a vast number of brands in the world, and, to be successful, you have to stand out. But how?

Your story is something that makes you unique. Maybe you already have a brand story, and you aren’t aware of it.

Why did you start with that business in the first place? Is it about creativity, about helping others, or about something that you always wanted to have, but it didn’t exist, so you decided to make it yourself?

If you do everything just because of money, people will see through that, and that is not an excellent way to become famous.

To make it clearer, here are some examples of what we were trying to explain:

  • sweetgreen – connecting people to real food since 2007.

Sweetgreen is a concept whose mission is to “bring people back” to the healthy food, but at the same time to educate them about food and its preparation, and how they should protect the land because the land is the source of it.

They also organize campaigns that they inform their followers about on social networks. One of the bigger ideas is to provide children in schools with a healthier meal and to make progress in doing so.

Also, they are continually coming up with exciting and useful things like “plane salad” that people can order to avoid unhealthy food often served on planes during the trips.                                                                                                                                                   


Behind the beautiful and colorful images on the feed, there is a story we can see in the bio section and through the story option and IGTV.

The Puravida brand was created by the founders Griffin and Paul, during a visit to Costa Rica, where they met two artisans who had bright color bracelets on their hands, the same bracelets as the ones we can see in the pictures. Artisans said, during their story, that they were living in poverty, and then the future founders of the brand came up with the one idea.


They asked them to make 400 bracelets, which they afterward took to the shop where they sold them all at high speed. Griffin and Paul had invested in this idea, and now over 650 artisans around the world earn a living from creating these bracelets.

These are the two very successful examples of how a brand story influences people to connect with their brands and with them.


Tell people your story, but do not forget that storytelling should be present always.

Storytelling is something that converts. The storytelling base that you will use in the captions below the images, in stories, and so on, should consist of the answers on the following questions:


– What can you offer to your followers?

– Why exactly should your product be their choice?

– What is your mission?


It’s important to put your customers first, and not your product. Keep this in mind.

Another essential item is the look of your feed because it is your catalog, a presentation of your brand.


And because of that, you need to pay attention to the following:

  • the pictures should be clear
  • choose the color of your feed’s theme: that includes the complementary colors or filter through which you will drag each photo
  • decide which type of content will you post on your profile, depending on your brand
  • make a posting plan


If you follow these rules, your feed will be organized and pleasant to look at.


2. Find people who are following similar pages and follow them


Following people that already follow some brands that are similar to yours is one of the simplest Instagram growth hacks.

Yes, it takes time, but it can be beneficial for making your account more and more popular.

What is it that you can do?

First, do some research.

For example, if you want to start selling books, you should type keywords that are crucial for your business, such as books, books, bookstore, book lovers, and similar into a search bar on Instagram application.

Also, you can research other bookstores that you already heard of.

When you find those similar pages, you should start following people that are already following these profiles.

Do not stop at tracking, but also like their pictures and leave comments. Make sure your comments are interesting, not just containing emoji or sentences that sound like spam-like “Nice pic” or “Cool feed, go check our.” Put some effort.

If you are wondering whether it makes sense to spend so much time on following, liking, and commenting, believe it when I say it, it pays off.

A small experiment was conducted where a total of 300 people were recruited. The first 100 were given only one follow, the other 100 a follow and alike on one of their pictures, and the remaining 100 were followed, one of their photographs liked, and the comment was left.

The statistics were as follows:

  • Only follow: 14% got followed back
  • Follow + Like: 22% got followed back
  • Follow + Like + Comment: 34% got followed back


These statistics do not always have to be identical, of course, but it’s obvious that this principle works.

Of course, before you start with this tactic, your profile should be arranged, and it needs to contain:

  • a profile image (the best option is the logo of the brand)
  • all the most important information has to be typed in the bio section
  • there need to be at least one of the contact buttons (call, email or directions)
  • a minimum of 9 photos so that when people visit your site, the profile looks full


No one will bother to follow a profile that is half-empty and looks dysfunctional.

Another option is to use your apps to find your followers through them.

They work like this: apps automatically follow people who share similar interests as your target audience.

One such app is Instazood. It’s an Instagram bot that automatically likes, follows, leaves comments, watches the Instagram stories, unfollows, and manages posts … And it does all of that instead of you.

It’s important to emphasize that you should never use tools that attract fake followers and bot profiles because they will not become your users.

This app follows the right people who want to connect with you because they are interested in what you have to offer.

Also, Instazood ensures that you do not cross the limits set by Instagram, and it offers different speed settings for advanced users.

Riotly platform works similarly. It identifies what kind of target group your target group is and then analyzes it and interacts with it, which increases the number of followers on your profile.


3. Find relevant hashtags and post things at the right time



Hashtags are often ignored or, more often, not used in the right way. However, it’s completely wrong to ignore such an important Instagram growth hack.

Hashtags are tags that Instagram has introduced to make it easier to find things that interest us in one place. For example, if you type #coffeshoop, you will see the pictures that are related to this topic.

You can find the relevant hashtags for your business by exploring competitive profiles, looking at their pictures, and seeing which hashtags that are used in descriptions or comments are best quoted, that is, which ones are the most popular.

When you’re done with the hashtags’ search, put them in the search bar on Instagram and see how many more tags are associated with them to create a small hashtag database that you can use later for your posts.

You can have a maximum of 30 hashtags in one post, but this might be too much. Find out what is the number of hashtags your popular competitors use and check if the same number suits your needs best.

Neil Patel advises that from 5 to 10 hashtags per post is a good option.

As for the right time to post on Instagram, Later conducted a survey including 12 million posts, and the result showed that the best time to post is between 9:00 am and 11:00 AM EST.

In the following table, you can see the top 3 periods for posting the content within each day (represented in EST):


Although it is undoubtedly advisable to try out how this release date will turn out for you, it does not necessarily mean that the same rule will apply to every business.

The most important thing is to post when most of your followers are online.

To find out that you can try and upload posts at different times, but you need to analyze the results simultaneously by looking at your engagement (the number of likes + comments + shares) at the time when you post.

Another way is to take advantage of what Instagram itself offers within your business profile – Instagram Insights.

When you enter Insights, click on the Audience segment.

There you can see the different statistics:


  • the total number of followers
  • top locations
  • age range
  • gender
  • followers


In the followers’ section, you can see when your followers are most active during each day of a week or each hour of a day:

Explore these statistics and find out what is the best time for your posts. When you see at what time you get the most feedback (when is the most significant engagement), continue to post in that publication period.

This will also contribute to the fact that your followers know when are you posting, and if they fail to see the post, there is a possibility that they will go to your profile to keep pace, which also increases your reach.


4. Create and promote branded hashtags


Brainstorm the ideas with your team and see which are the best options for your branded hashtag. It would be best if this hashtag is connected to your brand or slogan that you are using.

If you intend to intrigue your audience for the sake of the marketing move, you can also use a hashtag that will not be associated with your brand at first. Still, in the end, you will make a reveal and discover who hides behind it.

Explore all the variants of the option you decide for and check in the search bar if someone hasn’t already used what you want to connect to your brand.

You can use Branded hashtags for promotions, prize games, events, and so on.

For example, The Coca Cola Company made a #ShareACoke campaign to encourage consumers to buy personalized Coca Cola bottles as gifts to each other.

Then, L’Oreal made a campaign under the hashtag #WorthSaying, which is aimed to encourage women to find out what’s important to them and what is “worth saying.” The campaign included celebrities like Jennifer Lopez so it was a great success and the hashtag became viral.

Also, L’Oreal has promised that for every mention of this hashtag on the social networks, they will donate $ 0.25 to charity.

Using branded hashtags when it comes to prize-winning games is one of the great Instagram growth hacks!

The Container Store organized a prize game where winners could win $ 500 vouchers. The participants had the task to publish pictures of them using their storage and organization products on social networks in a creative manner with the hashtag #containyourselfcontest.

They got 200 pictures in a short time, and they got over 10000 additional impressions on their content gallery.


5. Optimize your Instagram content and profile for Google Search


Social media has a great impact on SEO. Although it may seem that there isn’t any strong connection between Instagram and Search Engine Optimization, it nevertheless exists.

You will be convinced in a few seconds.

Neil Patel presents you with several ways how to optimize your Instagram account for Google Search:



  • use geotagging option



When you take a photo, the coordinates of the location you are in at that moment are automatically linked to the photo. Instagram will publish the location of the photo only if you choose it, and it will appear above the picture.

This is of paramount importance if your business has its physical location because people can find out where you are, and they can also check themselves in, and you will get UGC (User Generated Content).



  • complete your profile



Your profile should have a profile photo, profile name, username, bio with the most important information, and links to your other web assets.



  • use keywords



Don’t forget to use adequate keywords in your bio and the content that you are posting.


  • promote link building


Link building includes using links of other sites on your site.

When it comes to Instagram, it means that you use them on your profile and in your posts.

The links you use should be connected to your content for your profile to be well optimized. Do not use random links simply because they are linked to popular sites.



  • encourage social sharing



If you want to make your content more visible, you must encourage content sharing to the other channels such as sites or other social networks so you could reach more people and make more traffic.

If people share your content, Google will recognize this as something important, and it will give it an edge.


6. Use shoppable Instagram posts


Shoppable Instagram posts are the convenience Instagram has provided for the business profiles.

When you upload images to your Facebook catalog, they will be linked to your Instagram account, and you will be able to create shoppable posts.

People eagerly follow the brands they like because they feel closer to them, they can contact them directly via the DM, and they can keep pace with all the news and campaigns. Given that more and more people opt for online shopping each day, the introduction of this option is an excellent move towards developing brands.

The followers now can click on the picture and find out the price of the product instead of sending a message and waiting for an answer. Therefore, their interest is not lost while waiting to get the necessary information.

This shoppable feature also has metrics attached so you can track the data collected by your followers. With this option, which is also located in Instagram Insights under the Post impressions, you can see likes, reach, outbound clicks, etc.



7. Cooperate with micro-influencers


It is already known that the influencers can be categorized into micro-influencers and macro-influencers.

We are now going to pay special attention to micro-influencers – people who have fewer followers, but again have a specific impact on their audience who trusts in their recommendations.

Scrunch defines micro-influencers as people who have between 2000 and 50000 followers.

Cooperation with micro-influencers is one of the best Instagram growth hacks!

As they have fewer followers, their connection with the audience is stronger because they can respond to comments and messages more efficiently than a macro-influencer whose inbox is stuffed with hundreds of messages, not to mention the notifications for comments which are never to be seen probably.

Also, it is highly probable that a large number of brands has not yet engaged the micro-influencers. Therefore it will not seem as if they would accept various offers for cooperation solely to get money.

Many influencers get critics from their followers because their audience feels like their recommendation is no longer so vital if they accept a lot of co-operation, and the money is the only thing driving them.

Of course, if you want to reach an even larger audience, you can hire more micro-influencers to spread the news about your business.

Keep it in mind that you always choose influencers that have some similarities with your brand. It wouldn’t be so logical to call a fitness trainer to advertise carbonated drinks and sweets, right?

How exactly is the number of your followers growing if you hire influencers?

When you make a contract with a micro-influencer, he becomes the ambassador of your brand. Therefore, it is essential to select who will you engage carefully. If you are not sure how to make this choice, it’s better to consult a social media manager, hire a digital agency, or expand your knowledge of social media trends..

After the agreed cooperation, the micro-influencer represents your brand to his followers who are there because they trust in his opinion and are interested in what he has to say. That already gives added value to your brand.

If they become interested, his followers go to your profile and start researching. 

Giving the fact that they have heard about you from someone that they gave their trust and attention to, it is much easier to convert them into your customers. It is up to you then to maintain quality content, answer their questions and messages, and not allow them to wait.


The sale won’t be missed out!


5 Unique ways to recapture competitor’s customers

Have you ever thought about how, no matter how hard you tried to make a better product or service, people are still not able to find out about you?

The market is overwhelming, and competition is enormous.

You spend your budget on commercials, but conversions are still not happening.

And, while you’re trying your best, everyone is talking about your competitors.

Fortunately, there are ways to make your business a “well-oiled machine” for recapturing competitor’s customers.

If you think that such a thing is not a ”fair fight”, do not worry. With these five solutions we have chosen for you, the competition with competitors remains within fair-play.

Continue reading this article, and it will become much clearer to you how to do that.


1. Create a high-converting landing page with competitor comparisons


Creating a landing page on which you can compare your brand with a competitive one might bring you much higher conversions.

But, you should be completely objective and insist on fair-play.

Before you begin making a landing page, keep in mind the following:

  1. Never try to add negative attributes to competitors that do not exist, just because you want to stand out in comparison to them.
  2. Don’t promise what you can’t do, because, after that, disappointment by the visitors of your landing page arises. If their expectations are not fulfilled, they are doubtful to return to your website.

After understanding these items, start creating the page.

Find the competitor that is more popular than you, but the one from whom, in reality, you can offer a better solution for your target group.

It’s up to you to take advantage of their popularity to get more customers and, what’s more important, your competitors’ customers.

Why is it essential that the competitor you compare yourself with has to be more popular than you or at least someone who’s your equal?

Because when people search, e.g., Trello, there will also be both those who have mentioned him on their websites and his alternatives.

In this way, someone who is not completely satisfied with the service that Trello provides will be able to choose one of its competitors who offer him with better user experience. Someone who suits his needs more.

To make it clearer, look at the following example that did with Trello.

First of all, as soon as you enter their landing page, you will see what the primary purpose of the tool is.

They then point out why they are a better option than Trello:

Then their features come to the visitor’s attention, and only at the end, when the visitor goes through all this information, the key proof is waiting for him.

It’s a comparison report that shows them black-and-white results, that is, why they should choose them and not their biggest competitor.

When you create your landing page to recapture competitor’s customers, you do not have to follow this example blindly.

Use it as an idea in which order should the information go when you decide to write your comparison. 

First, introduce people into your mission and purpose, and then point out key differences and evidence.

In the end, do not forget to set up a CTA button so people could be able to try out your product or service as soon as possible if they wanted to.

2. Write a catchy and objective article


Competitive analysis is another great way to recapture competitors’ customers.

The catchy and objective article will attract the attention of your competitors.

If they are not satisfied with a particular segment of your service or want to try something else, this is an excellent opportunity for you to introduce yourself to them.

Choose a few competitors and compare their offers and features with yours.

Don’t forget to write a realistic comparison. Do not present your competitors in a negative way only. 

Look how lemtalk wrote an article about Intercom alternatives

  • lemtalk
  • HelpCrunch
  • Drift
  • Zendesk

Lemtalk gave feedbacks about each of the four mentioned alternatives, including themselves. 

Every feedback is objective and explains why they wrote this comparison in the first place. 

Intercom was not the best solution for them, and the market has a lot of simpler and more affordable tools that are great for small team communication.

They compare each alternative with Intercom individually, tell you what the differences are, and what their experience with each of them is like.

Each tool is rated according to the following criteria:

  • Easy to setup
  • Easy to use
  • Customization options
  • Value for money
  • Customer Support effectiveness
  • Features Score

These metrics help the target group to summarize what lemtalk team thinks about other platforms.

Keep in mind that you should be careful when writing articles about competitive analysis

If your target audience has already used one of the tools, it will know whether you are objective or you want to make money on your competition’s account. So make sure you describe the real picture and your real experience. 

Also, do not try to make your offer seem much better than it is, because people will notice everything. 

Once they become disappointed in you, you will lose their trust and help your competition out.

So keep it real.

Another good example to look at is Userpilot’s article about 5 Appcues alternatives.


3. Outreach to the competitor’s customers


First of all, you will have to find the competitor’s customers.

Do your research (if you have not already) and find out on which sales channels are your competitors promoting themselves.

For example, in the case of social networks, check who their followers are. You can also look for them in the comment or review section.

Many companies now also build online communities through Facebook groups that are often closed and serve to maintain communication between the brand and its users. Join them, and you will acquire one more option to see who their followers are.

But you should know that these are often the most trusted buyers, so do not get too promotional once you get in touch with them.

Do this with all the promotional channels of your competition.

After you find their customers, make the first step.

Be polite and professional. Do not be too intrusive.

You can contact them directly through the platform on which you have found them, or you can send them an email if you’re able to reach them.

Emails are the best option because building quality mailing lists today can be of crucial importance to your business.

When you contact them, try to offer some deal (for example, a free demo or a free trial of your product) or explain why your product is better than the competitors.

Provide them with all the necessary information if you want to get them interested and convert them into your buyers.

4. Point out competitor’s weak spots


We can learn a lot in business only from doing research.

And the better and more thorough the research, the more information you will get that can be of great importance to you to improve your business and increase the number of customers.

Feedbacks, reviews, and comments can tell you a lot (but really, A LOT) about your competitors.

People like to express their opinions, whether they be positive or negative.

And especially, they like to share their experiences.

This is a gold mine of information when it comes to recapturing competitor’s customers.

Reviews on websites such as Capterra are a great source of opinion, interest, needs, and desires of your target group.

When you read what your target group wrote about your competition, you will find out what are they doing well and what not so.

It’s more than an excellent guideline to find out how to make a better product than theirs.

You will be able to offer potential customers exactly what they want and what they need.

For example, when you see a review where someone has complained about a particular matter concerning your competition or has given a proposal for improvement, it’s the right time to adopt that and provide them with your offer.

Then contact them, and let them know that maybe you can be the one to give them what they need and what they expect to resolve their pain points.

You can even have the interviews with competitors’ customers about their needs and problems, or offer them to fill out a survey.

Shortcomings of your competition can quickly become your strengths.


5. Monitor competitor’s online campaigns


Creating an online campaign requires a lot of time. Usually, it takes several months. But also, while you’re creating it, you can see errors and decide to correct them right away, which means this process can take even longer.

To create effective campaigns, monitoring your competitor’s online campaigns should be on your priority list.

By observing their campaigns and the changes that they are implementing, you will see what they have been doing wrong but also what your frequent target audience best responds to.

You should monitor the following:

If you analyze their strategies and moves, you will find out what are the best practices in your niche.

When you implement them, the results will include recaptured competitors’ customers and an extended customer base!

Remember that when it comes to the world of business, everything should be automated.

To automate the process of monitoring, your competition can use tools such as

You can choose features and who you want to monitor.

It’s effortless to use, and it will collect all of your important data in weekly reports.


The bottom line


As you can see, most of these methods for recapturing competitor’s customers are quite simple.

But, if you want to be successful, you need to make some effort and invest time in it.

Monitoring competitors’ online campaigns indeed take most of the time, as there are many items to be followed.

And the damage caused by wasted time is irreparable.

The amount of time required increases significantly when we understand how much the competitors need to be explored.

However, if you want to save a considerable amount of your time and focus on other important tasks, you can leave this part of the job in the care of the

You will get your reports ready for analysis, and after that, you only have to apply what the app shows as the best results.

It has different packages so you can choose which one is most suitable for you.

Now, with all this information, we think that you are ready to obtain a bigger base of potential customers.

It’s time to start using it.

Good luck!


How to win more customers with competitor comparisons landing page

I bet you’ve already spent many hours crafting an ingenious landing page to make it convert like there is no tomorrow. And chances are this hard-won page still doesn’t show results you seek to. We’ve all been here, am I right?


However, it’s not over yet. No matter how crowded your market is and how powerful your competition is. The more rivals, the better. You can benefit from your competitors’ name and traffic to increase your own conversions. Just go head to head with them on a landing page specifically designed to put front and center how you are better than the competition. 


The truth is prospects adore doing comparisons to competing products or services. Check Q&A sites, Google Keyword Planner or even Google search: the internet is full of discussions on how Product X is different from Product Y. Fortunately, this provides us a brilliant opportunity to take advantage of this comparison process and create a high-conversion landing page. The numbers say that this tactic increases a buyer’s intent to purchase a service or product by 22 percent.


In this article, you’ll find a step-by-step guide on how to go head-to-head with your rivals using a comparison landing page. Let’s dive right in!


Start from researching your competition organic traffic

If your business rivals are big and mature enough, they already win industry-related keywords and own the organic search results. The key here is to optimize your landing page for the specific phrases like ‘Your Product vs Their Product’ and ‘Their Product alternative’. You can discover the exact terms your prospects are searching for with the tool like Google Keyword Planner. Then, be strategic crafting your copy to help them find your business.


It’s not about ‘stealing’ traffic. It’s about introducing yourself to people already looking for an alternative. Ultimately, a comparison of landing pages helps prospects find the company that better suits their needs. And if you are not on top of your game, be sure — the competitors will politely introduce themselves to your dissatisfied customers.


Avoid the risk of being sued 

Crafting your comparative landing page, don’t forget to pay attention to trademark laws. We have put together a shortlist of common rules that are worth to follow.


First, don’t distort your competitor’s trademark or logo in any way. There is no need to mention that creating a parody of your competitor’s trademark is a poor idea as well. At the end of the day, healthy competition and respect are everything. Also, use the ® symbol in the case it is a registered trademark and put a standard disclaimer as ‘All trademarks belong to their owners, etc.’ 


Second, your every claim placed on the comparative landing page must be true. We don’t want to mislead our prospects, do we? It’s a great idea here to refer to some kind of third-party credible studies that confirm your words. 


And last but not least, mention the date you have made the comparison. Why? The reason is quite obvious: if something changes, you don’t turn into an unwitting lier. The good idea here is to monitor your competitors’ business moves with the tool like

You come, you differentiate, you conquer 


So, down to business. You have already know your what competitor you will be compared to on your future comparison landing page. Now the question is how to set your products apart. 


Here comes the need for upgrading your competitive intelligence skills, or simply put, an ability to collect actionable information on your business’ environment. The more thorough your competitor research is, the more prepared you are for crafting a high-conversion landing page. Due to that, you’ll get insights on how to differentiate your product: by robust features, good-value price or brilliant benefits. 


Whichever way you go, there are a few crucial questions you should answer on your page. Why should a potential customer choose your service vs the market leader? What pain points does your product solve vs your competitor’s product? I think you have got the idea.


Prepare a great copy

There is an ocean of comparison page elements that skyrocket conversions, but nothing can beat an inarguably great text. Meticulously researched copy that accurately points out the differences between competitors, sells your product better than sophisticated web design. 


So, become addicted to details and facts. For instance, if you market a SaaS, perform competitor analysis by downloading your competitor’s app and examine it’s every nook and cranny. Yes, it takes a lot of time and efforts. And yes, you will be paid off with the killing content that is cut out for generating leads.


And remember that some of your potential clients may not be familiar with any of the products. Therefore, a blog post is a good place to spell out the difference between you and your business rivals as lemtalk – Intercom alternative live chat and helpdesk software for Slack did:


or as Chanty, a simple AI-powered app chat, did:

Inject a dose of trust marks

Trust marks are crucial when it comes to conversion rate. They are especially important when a potential client has never come across your company before. You should make them believe that your product is able to solve their issue better in comparison with a well-known competitor. 


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Display customer testimonials or their company logos, awards, mentions incredible media, case studies–anything that builds social trust and encourages prospective clients to convert. 

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Want some brilliant tips? You can even show opt-ins, sales or other recent conversions as well as your current visitor number with the help of social proof tools. These tools help you stay clean when it comes to claiming that others have opted for your product. 

Don’t hesitate to address many competitors at once

General competitor comparison pages describe your benefits over an entire competitive niche in one fell swoop. In a too crowded market, sometimes there are too many competitors to address individually. SharpSpring has walked down a different path. Having many similar features, this company brings up five competitors at once to rise above the fray with the message like ‘If we are almost the same, why pay more?’ 

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Don’t promote your business rivals

Creating competitive comparison pages is, in a way, some kind of advertising for the brands you want to beat. So, it’s a good idea to exclude their branding from your comparison landing pages. Below, you can see that Campaign Monitor has removed the MailChimp logo from their comparison page and simply listed the company name:

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Spice it up with compelling visuals

People always want to see and feel how exactly you differ from the competition and what they pay for. Researches show that 65 percent of all people are visual learners. What’s more, visual memory places in the same part of the brain where emotions are processed. In other words, visual memory and feelings are tied together physiologically.


Therefore, comparison of landing pages should not be boring. Persuasive and compelling images are crucial for creating an emotional connection and fostering the buying process. With the help of a simple graphic, Microsoft convinces the material benefit of their services. And that resonates better than words:

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Become a storyteller

Everyone and their moms know that a good website copy should provide your prospective clients with the key insights about your product and their ability to solve their challenges. A good marketing story should evoke empathy and build a deeper emotional connection that leads to prospects’ proactive steps, for instance, purchases. 


BigCommerce, in addition to having compelling landing page design, shows people that Shopify, their main competitor, is the outdated and unfavorable option for unprofitable businesses. In fact, BigCommerce sets up a conflict that resonates with every prospect who strives for success and growth. That gives BigCommerce a better chance of holding prospects’ attention and influencing their decision to make a purchase:

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Make the product switch as quick and easy as possible

Seamless and no-brainer product switch pulls prospective clients to your company. 

That needs to be top of mind when executing comparative marketing as a whole and crafting a comparative page particularly. For instance, Zendesk defeats the power of inertia offering a handy guide on quick migration:

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Be as transparent and honest as you can

Establishing trust and building customer confidence in your content take a lot of time. And oddly enough, even when revealing where your product is weaker, you contribute to the future loyalty to your brand. Don’t go from one extreme to another: it’s not necessary to highlight areas where your business rivals beat you. Just share a balanced view.

Build a bold call-to-action

Define the desired next step page visitors should take? Register for a free trial? Schedule a demo or consultation? Attend a webinar? Make a direct purchase? When you figure it out, make sure that your call-to-action appears multiple times throughout the landing page: on the top, bottom and in every important section. 

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Wrapping up

To sum up, a competitor comparisons landing page is not Vanity Fair. Instead, it is the right way to challenge your business rivals. In addition to fostering healthy competition, this type of content provides your prospective clients with the needed information on the road to solving their issues. 


And more importantly, competitor comparisons pages, if executed properly, help you convert more visitors and boost your sales. Test out the above-mentioned tips to turn your comparison page into a lead generation machine.


But before you even start creating your competitor comparisons landing pages, you will need to know too much about your competitors, right? Luckily you can create your account for free at Competitors App – online competition monitoring software.



Note: This article is the Guest Blog post by:

Carsten Schäfer is the founder and CEO of, the first Clients-Convert-Clients Marketing platform. Inspired by principles and mechanisms of social proof, Carsten is currently on his way to help businesses become trustworthy and thrive in the digital landscape.


Should you follow competitors on Instagram?

With more than 1bn monthly active users, Instagram has quickly grown to become one of the most popular platforms out there and probably is one of the most promising for businesses and marketers.

As important as your website homepage, your Instagram account is the best approach to let others know who you are and what you do. But the simple fact of “just existing on Instagram” won’t make you successful – the important key is how you create your Instagram Marketing Strategy and what you do to stand out from the crowd. Keep in mind that there are more than 8 million business profiles on Instagram, so the need for differentiation should be one of your main goals.

When crafting your Instagram Marketing Strategy, start by … analyzing your competitors’ Instagram accounts! Gathering information about your competitors’ content and moves on Instagram will setup a valuable foundation for your strategies – you’ll notice what they are doing well/or not and what you think you could improve, having in mind your competitors’ examples.

Start analyzing your competition Instagram accounts

Identify your main competitors and start monitoring their moves and how they choose to present their businesses on Instagram

1. What type of content do they post?

Nowadays, it is more important than ever to deliver high-quality content on Instagram. The Instagram algorithm makes the game even harder for brands to stands out – that’s why you need to have a strategy for your posts.

Analyzing your biggest competitors’ Instagram account can give you a better idea about what you should post, what type of content will work better, and what your audience wants to see. Remember that your competitors’ audience is also your target audience so that you can take notes from your competitors’ posts examples.

Video vs. Pictures

Taking insight analyses on @samsung and @huawai Instagram posts, we noticed that the two brands are focusing on delivering content in different ways. When it comes to what the audience likes to engage in, in this case, there are more advantages in posting a picture, especially a photo taken by a fan of the brand – it creates a sense of belonging to the community and makes you double-tap to show you appreciation.

When it comes to content, KEEP IT SIMPLE, build a strong Instagram aesthetic for your brand, avoid posting similar things, and try not to bore your audience with long videos.

2. How often they post?

Wondering how often you should post on Instagram? Watch your biggest competitors’ profiles and see their post frequency.

Remember that the more frequently you post on Instagram, the more likes you’ll get. Plus, being more active on Instagram increases engagement and also help you to earn followers faster.

Important hint: Look at the time between their posts















3. Do they use hashtags?

Hashtags are trendy on Instagram and can help you to gain visibility and to attract new followers. Find the most used # in your domain and keep on eye on your competitors’ hashtags strategy. Noticed that don’t use hashtags? That’s also part of a strategy.

4. How competitors interact with the audience?

Are your competitors engaging in conversations with the audience? Do they respond to comments?

How your competitors interact with the audience could give you an example of how you can improve your interaction with your audience.








5. What is their engagement rate?

Seeing the way your competitors’ audience engage with their posts can give you an overview of what you should do to improve your engagement. Start monitoring the number of likes and comments your competitors receive for each post and keep on eye on their number of followers.











Monitoring your competitors’ Instagram accounts can help you to elaborate on a better strategy that will push you one step ahead of the competition. Gathering insights on their Instagram activity, as well as on their weaknesses and strengths on this social media channel, can have a significant impact on your image, brand awareness, engagement, and the revenue of your business.

Sign in for free on Competitors App to start tracking all your competitors’ moves on Instagram.

How we’ve got 1000+ upvotes on ProductHunt

After more than a year of work and 1500+ users that helped us improve, last week (Thursday 25th) we officially launched Competitors App on Product Hunt (PH) As Răzvan (Founder & CEO Competitors App) posted on his Facebook account, being featured on PH is a significant moment in an entrepreneur’s life, so we had to do our best to take advantage of this day.









In the tech world, Product Hunt is the best destination for product discovery. It’s like the Eiffel Tower for tourists – once you’re in Paris, you can’t skip it, it’s a must. So, once you’re part of this tech-focused community, launching your product on PH is a “to do” on your list.

For any startup, launching a product on PH means gaining media attention and users, and not only on their launch day. Our primary goals in launching Competitors App on PH was to receive feedback from the tech community, to see what’s our position in the market, and to get new users.

How did we prepare for the launch?

1. Networking

Planning to launch your product soon? Then start growing your network!

Be active on PH (starting with months before your launch), upvote your favorites, start discussions, and interact. Networking will bring some benefits to you and your business, not just for the launch but also for your entire carrier. When Răzvan and I had a chat the next day after the launch, we underlined many times that “networking” is an essential key in those kinds of “racing games.”

In our case, more than 80% of the votes come from our networks, so be prepared to ask for support and even to beg for it – I know, sounds dramatic, but you’re not every day featured on PH.

2. Take notes

Read and learn how to launch your product and how to make the most of it. Some weeks before the launch, we started to document ourselves about other PH launches’ experiences, read step-by-step guides on how to launch on PH, and we began to prepare our version of launch.
Make sure that you keep an eye on PH blog posts regarding the launch of a product, the “KIT,” tips & trips, do’s, and don’ts.

3. Make a plan 

Make sure you have a clear plan before the launch.
It will help you to optimize your work and to structure it before the big day.

When planning to launch on PH, make a short analysis of your product. Our advice is to don’t launch on PH too soon. As mentioned above, we waited 1.5 years and 1500+ users until the launch. Maybe it was too late; perhaps it was too early – this is questionable. But launching too early may not get you enough attention from the PH community. Also, when you plan your launch, make sure that you have a clear definition of your ideal customer so you can adapt communication and your Unique Selling Proposition to your targeted audience.

4. Prepare everything in advance!

Product Hunt Kit, Social Media posts, etc.
Also, have a list of groups from your industry (FB, LinkedIn, etc.) in which you can share the news and receive support.

Here are some groups where we posted our launch:
Product Hunt upvote exchange (FB); SaaS Products & Marketing (FB); Product Hunt Romania Fb), The Content Marketing Forum (LinkedIn), Reddit Upvote Exchange (Reddit).






During the launch – BIG DAY IS HERE

Good mood and good Wi-Fi connections are a must, so make sure you have them both. And some good sleep the night before because the “race” takes 24h and you may want to be on guard. At 10 AM, on Thursday, we were live on PH, hunted by Răzvan. Initially, we planned to launch on Wednesday, being haunted by a PH hunter, but in the end, we decided to launch ourselves, one day later.
We were already in the mood for it, so we didn’t want to wait anymore.

1. Pass the news on Social Media – ASAP!

We covered FB, Twitter, LinkedIn, and our blog.
During the day, we’ve also sent a newsletter and consistently posted “live” updates on Social Media regarding our position on PH.


2. Start networking!

While I was covering our Social Media channels and scheduling the next posts for the day, Răzvan started already to message his network about the launch. We first sent messages to Facebook friends, LinkedIn connections, technology influencers, and share the news in groups.

After almost 1h30 from the launch, we were #5 Product of the day, but still not on the homepage, mentioned as Popular Products. We assumed that, even if we had votes, we did not have the same chances of exposure as products haunted by a famous hunter from the PH community.










Our advice is to talk everywhere, to everyone! On Facebook & LinkedIn groups, on Reedit channels, and your social networks. Pass the news, share the link to your PH product, and ask for support and feedback, respond to comments, interact with the audience, especially on your PH page.

At midday, 2h, after the launch, we were #3 Product of the Day.

During the rest of the day, we spread the news, find and join new tech/marketing groups and, we explore new sources from where you can gain support and feedback. After 24h, the race has ended, and the #2 Product of the Day was ours.

After the launch

1. Feedback

Customers’ feedback is essential to us. Gathering and analyzing user feedback gives us a much clearer picture of what our platform should deliver to satisfy our customers’ needs.

We received feedback on each post related to our launch on PH. In total, over 300+ comments, new ideas to implement, and a lot of support. We thank you for that!













2. New users

Starting from the launch, approximately 700+ users signed up on Competitors App. Since that day, the number of unique users coming from the PH community is still increasing.





Regarding the number of users converting to Premium, we had no expectations, taking into account that users from the PH community sign up for new tools every day, for a testing purpose or to see what’s new on the market. To our surprise, the audience liked us and some users representing big, but also small companies became Premium users right away.


By the end of the week, we got #4 Product of the Week, with a total of almost 1,100 votes.
So during those days, we were constantly up-voted. Thanks for this, too!









Read other competitive articles for your business

  • Competitive Intelligence Business – Competitive intelligence (CI) is a term you may have come across before. Like many industry buzzwords, it isn’t immediately apparent what CI is and how it can be useful to your business. But don’t worry, because we’re going to explain the ins, outs, pros, and cons of CI.


Monitor competitor website changes
You can get alerted when your competitors are making changes to their website.

Find competitor keywords
Finding your competitors’ keywords is essential for your business. It means that you focus your entire website on targeting high volume, quality keywords.

Track Social Media Pages
Social media competitive analysis is the constant monitoring and analyzing the moves of your competition on social media.

Competitor Email Monitoring
Tracking your competitors’ emails takes some time, but it’s well worth it!

How to do competitor analysis
One important step is to conduct an effective competitive analysis to evaluate your competitors’ brands.