Attracting customers and generating leads has always been a hard job. After months and months of trying, we’re thinking that our tool isn’t good enough, and then we’re rebuilding it and saying to ourselves: “I will acquire them as soon as I finish this feature”.
And this situation repeats over and over.
When you stuck with attracting customers, it’s usually two things:
- You don’t know how to do it efficiently
- You didn’t do your customer development at the beginning, so now you’re paying a consequences
In your case, if it’s number two, then, I don’t know. You will need to go back to do your first step – customer development, and right after you finish that to start actually building your product.
If you don’t know how to attract your customers efficiently, then, my dear friend, you are on the right spot!
So, let’s see what are the 5 best strategies to acquire new customers for your startup.
1. Kickass SEO and Backlink Building
SEO will mean nothing to you only if you are a billionaire (so you can actually spend thousands and thousands on PPC and other Ads) – but I assume you aren’t because you are reading this article. 🙂
Every business should tend to improve its’ SEO and Keyword rankings. One of the best ways for that is certainly the Backlink Building.
If you don’t know what Backlink Building is, let me explain you in a few sentences:
Term “backlink building” is actually building links, or finding new and high reputational websites who would link back to you.
The reason why you should do this is that Google will rank your website better if some big website’s linking back to you.
Imagine the following situation:
Shakira is celebrating her birthday in a club near you. You would desperately love to enter there and see all those celebrities! But unfortunately, you can’t enter there because the security guard won’t let you go.
You are embarrassed, and everything you want right now is to go back home and blame yourself because you are not “famous”.
But suddenly, someone opens the clubs’ doors, and start yelling at you:
“Hi, John, come over here! It’s such a great party!”
You turned back, and you saw your friend Rihanna calling you.
Suddenly, the Security guard lets you go inside.
The same principle is for Google too. When some “famous” website links back to you, you will automatically be higher on searches for some particular keywords.
2. Attracting customers with high-quality content
High-quality content is crucial if you want to attract more customers for your startup. Providing value has always been important for every business.
Take for example a HubSpot.
HubSpot is probably the best company out there. Their content creating team members are killing it. Just take a look at their Blog. Isn’t it amazing?
Creating Content will not just help you to provide more value – it will also improve your SEO and rank you better for some particular keywords.
The first step you should do before you even start writing your Blog is to conduct perfect keyword research.
Every Blog post should follow at least some basic stuff like:
- Being SEO friendly
- Having a clear, nice and engaging introduction
- Every Blog Post should have a clear Call-to-Action
- Providing value is a must
- Try to keep your every blog post with more than 1000 words
- Include as many images as you can
My favourite part about creating Content and Marketing it is not just Content Creation, it’s also a Content Distribution!
You see, one Blog post with a great distribution is more valuable than 5 blog posts with poor distribution, and even more, good distribution will help you in attracting customers.
So instead of focusing your effort in creating as much blog posts as you can, try to write less, but distribute it better.
Here are some tips about content distribution you should keep on your mind:
- One blog post can be re-forged in several other pieces, like How to’s, Quizzes, etc.
- Publish your blog post on your “owned” distribution channels (Social Media, Websites, Groups, Communities)
- Distribute your Blog post among different platforms like Quora, Reddit, Medium
- Build relationships with influencers and let them promote your blog posts.
The best thing about Content Marketing and distribution is that you can play with it as long as you want, and results will come!
3. Outreach like a Pro
The most important part of every business is sales. At the end of the day, you realize that every position is a sales position. Everything we’re doing is focused on growing sales and profit.
Just like in the “old good days”, salesmen were reaching to us with cold calling, now we’re reaching out to our potential customers with cold emailing.
Before you even start doing your sales, you must know who is your Ideal Buyer Persona?
Write it down who are they, what’s their position, what are their biggest pains, how are you solving them, how old are their, what’s their usual outfit combination – everything!
Now when you have that prepared, you can’t actually start doing your cold emailing before you finish one last step – and that’s lead generation!
Use the Internet in your advantage. Find as many potential customers as you can.
You can search in some particular Facebook group and Communities, you can scrape Quora, Product Hunt, or even LinkedIn. Find their emails, and you will be ready for cold emailing!
Cold Emailing is all about making great connections with the first contact. Yeah, it sounds really hard to do, but if you want to succeed in this, this must be your primary goal.
Cold Email campaigns are based on:
- One initial email
Remember to always follow up with your recipients, but don’t be too spammy. Two follow-ups are enough. If they don’t respond to you after 3 messages, then it’s likely that they are not interested, or that you didn’t do your outreach campaign very well.
In the initial email, the focus should be on their biggest pains and your solution. But don’t be too much promotional. Keep it short, and at the end of the email, give them clear Call-to-action.
In Follow-ups, everything is about providing value. Remind them about their problems, and provide them with some valuable article.
4. Create better Marketing Strategies than your competitors
Whether you are a small or medium business or large enterprise, you must have at least one competitor out there. It’s almost impossible that you don’t have one.
A lot of people think that conducting competitive research, is everything they need to do when we’re speaking about competition.
But unfortunately, that’s not true.
What’s even more important than researching your competitors, is monitoring your competitors.
You see, if you don’t monitor your competition, you will not know what are their next steps and you will not be able to outmanoeuvre and beat them. Right?
So, the conclusion is – if you want to create better marketing strategies than your competitors, first, you must monitor them and see what are they doing.
When we’re talking about competition monitoring, here is on what should you keep your eye on:
- Social Media
- Keyword Rankings and SEO
- Content creation and distribution
- Backlink building
- Website changes
- PPC Campaign
Every insight you can get is crucial for creating killing competitive advantages.
So, now when we have seen what are the best marketing strategies for attracting customers, what would be the first one you will implement in your startup?