In the fast-paced world of online business, staying on top of what people are saying about your brand is crucial. Whether it’s tracking mentions on social media, monitoring customer sentiment, or keeping an eye on competitors, social listening tools play a key role in helping brands manage their reputation. Awario has become a popular choice for businesses wanting to perform these tasks efficiently.
However, it may not be the perfect fit for everyone—some businesses need different features, more integrations, or simply a more budget-friendly option. This guide explores the top Awario alternatives, diving into each tool’s unique strengths and how they stack up in terms of features, pricing, and suitability for different needs. Whether you’re looking for advanced analytics, a cost-effective solution, or something more tailored to competitor insights, there’s likely an alternative that fits your brand monitoring goals perfectly.
What is Awario?
Awario is a social listening tool that helps businesses track brand mentions across social media, blogs, news sites, and forums. Known for features like real-time monitoring, sentiment analysis, and influencer tracking, Awario enables companies to gauge public opinion and respond quickly to customer feedback.
Pros and Cons of Awario
Pros:
- Real-time monitoring: Get immediate updates on brand mentions.
- Sentiment analysis: Understand the tone of conversations about your brand.
- Influencer tracking: Identify key voices in your industry.
Cons:
- Limited integrations: Fewer options to connect with other tools.
- Pricing: Can be costly for small businesses.
- Data variability: Coverage may vary by region and platform.
Why Consider Awario Alternatives?
While Awario offers solid brand monitoring capabilities, some users encounter limitations that may prompt them to look for alternatives. Awario’s relatively high pricing can be a hurdle for small businesses or startups with tight budgets, and its limited integrations may restrict functionality for those relying on a broader marketing ecosystem. Additionally, Awario’s data coverage may not fully meet the needs of brands that require extensive regional tracking or niche platform monitoring.
Exploring Awario alternatives opens up a range of options, from tools with advanced competitor insights to solutions that provide better integration, more affordable pricing, or unique features like SEO tracking and customized reports. By evaluating alternatives, businesses can find tools that align more closely with their specific goals and budget.
Best Awario Alternatives and Competitors (Top Picks)
| Tool | Key Features | Advantages | Disadvantages | Starting Price |
|---|---|---|---|---|
| Competitors App | Social media tracking, website changes, SEO keyword tracking | Ideal for competitor insights, ad tracking, and multi-dimensional analysis | Limited brand monitoring features | $19/month, 14-day free trial available |
| Metricool | Social media scheduling, website analytics, competitor benchmarking | Combines social management with analytics, intuitive UI | Limited brand monitoring capabilities | $10/month |
| Brand24 | Real-time mentions, sentiment analysis, influence scoring | User-friendly, real-time sentiment insights | Higher starting price | $49/month |
| Mentionlytics | Multilingual tracking, sentiment analysis, competitor tracking | Multilingual, comprehensive competitor insights | Limited in-depth analytics | $49/month |
| Talkwalker | AI insights, image recognition, sentiment analysis | Extensive analytics, crisis alerts, media recognition | High cost, enterprise-focused | Custom pricing |
| Sprout Social | Social media management, engagement tools, analytics | Combines monitoring with publishing tools, great for collaboration | High starting price | $249/month |
| Agorapulse | Social media inbox, competitor tracking, scheduling | Unified inbox, good for team collaboration | Limited monitoring outside social media | $79/month |
| SocialPilot | Scheduling, basic brand monitoring, analytics | Cost-effective for small businesses, includes client management features | Limited monitoring capabilities | $30/month |
| Meltwater | News & social monitoring, PR tools, competitor insights | Comprehensive monitoring across social & news, PR outreach | High cost, complex setup | Custom pricing |
| Keyhole | Hashtag & keyword tracking, influencer tracking, sentiment analysis | Focused on campaign tracking, influencer insights | Limited platform support | $49/month |
| Zoho Social | Scheduling, brand monitoring, real-time engagement | Affordable, integrated with Zoho suite | Limited in-depth analytics | $10/month |
| Buffer | Social media scheduling, basic brand monitoring | Simple and budget-friendly, ideal for small businesses | Limited monitoring and analytics | $6/month |
| BrandMentions | Real-time monitoring, influencer tracking, competitor insights | Comprehensive brand visibility tracking across platforms | Higher starting price | $99/month |
| Statusbrew | Unified inbox, scheduling, team collaboration | Ideal for teams, offers sentiment analysis | Limited beyond social media | $129/month |
Competitors App (Best Value for Money)
Competitors App is an excellent choice for businesses looking to track not only brand mentions but also competitor activities across digital channels. Unlike Awario, which focuses more on brand monitoring, Competitors App offers in-depth insights into competitor strategies, including social media changes, SEO, and ad campaigns.
Key Features of Competitors App
Tracks competitor social media updates across LinkedIn, Facebook, Twitter, and more.
Monitors changes on competitors’ websites, such as product updates, pricing adjustments, and new messaging, providing instant alerts to help sales teams respond promptly.
Tracks digital ad campaigns across platforms like Google Ads, Facebook, LinkedIn, and Instagram. It provides details on ad creatives, spending, and performance metrics, helping teams analyze successful ad strategies.
Analyzes competitors’ keyword strategies, organic rankings, and backlinks, allowing teams to refine their own SEO tactics and boost search visibility.
Tracks competitors’ email campaigns, including content, frequency, and engagement metrics, helping sales teams understand email tactics that drive engagement and conversions.
Analyzes customer reviews and ratings for competitors, providing insights into customer feedback, pain points, and product strengths, helping teams craft better sales pitches.
Benefits for Brand Monitoring
- Allows businesses to stay updated on competitors’ social media and ad strategies
- Provides insight into SEO performance of competitors for strategic adjustments
- Helps identify new keywords and content ideas based on competitor trends
- Facilitates proactive adjustments to digital marketing tactics
Pricing
Starts at $19/month.
Why Competitors App is a Great Alternative to Awario
Competitors App is a strong alternative for brands focused on competitor analysis. Its multi-dimensional approach to tracking competitors’ online activities makes it ideal for companies wanting to stay a step ahead in digital marketing and social media.
Metricool
Metricool is a versatile tool that combines social media analytics, scheduling, and brand monitoring, making it a practical alternative to Awario. Known for its intuitive dashboard, Metricool provides easy-to-understand analytics and comprehensive reporting, which appeals to businesses that need social listening along with robust content planning capabilities.
Key Features
- Social media scheduling and publishing across platforms
- Analytics for social media and website traffic
- Competitor analysis and benchmarking
- Hashtag and keyword tracking
Benefits for Brand Monitoring
- Enables a streamlined social media management and monitoring workflow
- Offers insights into website traffic and social media performance in one place
- Helps track competitor performance for strategic adjustments
- Provides customized reports for detailed performance analysis
Pricing
Metricool offers various plans, starting at around $10/month, making it affordable for businesses of all sizes.
Brand24
Brand24 is a popular alternative for businesses focused on real-time social listening and sentiment analysis. It’s designed to track brand mentions and public sentiment, making it especially useful for companies aiming to stay connected to customer opinions and industry trends.
Key Features
- Real-time monitoring of brand mentions across social media, news sites, and forums
- Sentiment analysis to gauge public opinion
- Influence scoring to prioritize important mentions
- Customizable alerts and in-depth reports
Benefits for Brand Monitoring
- Provides immediate insights into customer sentiment to manage reputation effectively
- Helps prioritize interactions with influential users
- Offers extensive reporting options for tracking brand performance over time
- Enables quick responses to brand mentions, improving customer engagement
Pricing
Brand24 plans start at approximately $49/month, with various pricing tiers based on the level of monitoring and features needed.
Mentionlytics
Mentionlytics is a versatile social media monitoring tool with multilingual support, making it a suitable choice for brands with international reach. It offers sentiment analysis, competitor tracking, and brand health reporting, which appeal to businesses aiming for a more comprehensive understanding of their market position.
Key Features
- Social media and web monitoring with multilingual capabilities
- Sentiment analysis for customer feedback
- Competitor monitoring and analysis
- Brand health and performance reports
Benefits for Brand Monitoring
- Offers valuable insights for brands operating in multiple regions
- Provides competitor tracking, allowing businesses to benchmark performance
- Delivers sentiment data to aid in proactive brand reputation management
- Compiles all brand health metrics in one place for easy access and analysis
Pricing
Mentionlytics starts at around $49/month, with scalable plans that vary based on monitoring volume and features.
Talkwalker
Talkwalker is a powerful brand monitoring tool favored by larger enterprises due to its extensive analytics capabilities and customizability. Known for its advanced AI-driven insights, Talkwalker goes beyond basic social listening by incorporating image recognition and sentiment analysis across multiple media types.
Key Features
- Multi-platform social media, news, and web monitoring
- AI-powered sentiment analysis with image and video recognition
- Customizable, detailed analytics and reporting
- Crisis management alerts and competitor benchmarking
Benefits for Brand Monitoring
- Provides in-depth brand and competitor insights for comprehensive analysis
- Enables proactive reputation management with crisis alerts
- Recognizes brand logos and images, which is useful for tracking visual content
- Customizable dashboards make it easy to focus on specific metrics relevant to your brand
Pricing
Talkwalker is tailored for enterprise users, with pricing typically based on custom plans. Businesses interested in Talkwalker should contact the provider for a quote.
Sprout Social
Sprout Social is a social media management platform with strong brand monitoring capabilities, suitable for businesses seeking a balance between brand monitoring and social media management. It provides robust analytics, scheduling, and audience engagement tools, making it ideal for teams looking to streamline their social media workflows.
Key Features
- Social listening and audience engagement tools
- Content scheduling and publishing across platforms
- Comprehensive analytics and reporting
- Customer care and support management features
Benefits for Brand Monitoring
- Allows brands to monitor conversations across platforms and respond in real time
- Provides audience insights to fine-tune social media content
- Enables easy collaboration for teams managing multiple social accounts
- Combines brand monitoring with social media management, offering a complete package
Pricing
Sprout Social plans start around $249/month, with options to expand features for larger teams and deeper analytics.
Agorapulse
Agorapulse is a social media management tool with built-in brand monitoring features, designed for businesses that need a comprehensive social media platform with strong engagement capabilities. Known for its easy-to-use interface, Agorapulse is ideal for teams that want to manage social accounts, schedule posts, and monitor brand mentions from a single dashboard.
Key Features
- Unified inbox for managing social media interactions
- Brand monitoring and social listening across platforms
- Scheduling, publishing, and team collaboration tools
- Competitor analysis for social performance benchmarking
Benefits for Brand Monitoring
- Simplifies social media management by centralizing messages and mentions
- Enables team collaboration with customizable roles and permissions
- Offers competitor insights to help businesses adjust strategies
- Allows real-time monitoring, ensuring timely responses to customer feedback
Pricing
Agorapulse plans start at around $79/month, with more advanced features and additional social profiles available on higher-tier plans.
SocialPilot
SocialPilot is a cost-effective alternative to Awario, primarily focused on social media management but also offering brand monitoring and analytics features. It’s well-suited for small businesses and agencies looking to manage multiple social accounts at an affordable price.
Key Features
- Content scheduling and publishing for multiple platforms
- Social media analytics and reporting
- Basic brand monitoring across social networks
- Client management and team collaboration features
Benefits for Brand Monitoring
- Affordable pricing structure makes it accessible for small businesses
- Provides a unified platform for managing social media and brand mentions
- Offers client and team collaboration tools, ideal for agencies
- Includes analytics to track social media performance and engagement
Pricing
SocialPilot pricing starts at approximately $30/month, with higher plans for additional users and accounts.
Meltwater
Meltwater is a comprehensive media monitoring and analytics platform that serves businesses focused on both social listening and PR. Meltwater goes beyond traditional brand monitoring, offering insights into news media and editorial content, making it a top choice for larger companies with complex monitoring needs.
Key Features
- Social media and news media monitoring
- Advanced analytics and customizable reports
- Competitor analysis and trend identification
- Media contact database for PR outreach
Benefits for Brand Monitoring
- Covers both social and news media, offering a broader monitoring scope
- Provides tools for monitoring competitors and identifying industry trends
- Includes PR outreach capabilities, ideal for integrated communications
- Offers customizable reporting to suit specific business goals
Pricing
Meltwater’s pricing is customized based on the specific needs of the business and typically starts at a higher price point, making it a better fit for medium to large companies.
Keyhole
Keyhole is a social media analytics and brand monitoring tool known for its focus on real-time tracking and in-depth analytics. It’s particularly useful for businesses looking to monitor specific hashtags, keywords, and influencers on platforms like Twitter and Instagram, making it a go-to for campaign tracking and social media insights.
Key Features
- Real-time hashtag and keyword tracking
- Influencer identification and tracking
- Social media campaign analytics
- Sentiment analysis and audience insights
Benefits for Brand Monitoring
- Helps track branded hashtags and keywords for targeted campaigns
- Provides detailed insights on influencer engagement
- Allows businesses to understand audience sentiment and demographics
- Offers real-time data that supports agile decision-making
Pricing
Keyhole’s pricing starts at around $49/month, with various plans for additional features and larger monitoring volumes.
Zoho Social
Zoho Social is a social media management tool with built-in brand monitoring features, designed to support small to medium businesses in managing their social media presence. It’s part of the Zoho suite, making it a good option for companies already using Zoho products.
Key Features
- Social media scheduling and publishing across major platforms
- Real-time brand monitoring
- Audience engagement tools
- Detailed analytics and customizable reporting
Benefits for Brand Monitoring
- Integrated with other Zoho tools, enabling seamless workflow
- Provides real-time monitoring, allowing brands to engage quickly
- Supports team collaboration with multiple access levels
- Offers comprehensive reports to analyze audience behavior and trends
Pricing
Zoho Social starts at around $10/month, with scalable pricing based on the number of social channels and team members.
Buffer
Buffer is a well-known social media management tool with basic brand monitoring features, making it ideal for small businesses and startups that need a straightforward way to manage and monitor social media content. Known for its simplicity, Buffer is best suited for brands focused on content scheduling and social engagement.
Key Features
- Scheduling and publishing across social platforms
- Simple brand mention monitoring
- Engagement tools for responding to comments
- Basic analytics for post performance
Benefits for Brand Monitoring
- User-friendly interface that’s easy for beginners
- Helps small teams manage and track brand engagement
- Affordable, making it accessible for startups and small businesses
- Offers essential analytics to gauge content performance
Pricing
Buffer’s pricing starts at around $6/month for basic plans, with more advanced analytics available on higher-tier plans.
BrandMentions
BrandMentions is a brand monitoring and social listening tool that provides businesses with in-depth insights into their online presence. It’s designed to track mentions across multiple platforms, including social media, news sites, and forums, making it suitable for companies that want a broad monitoring scope.
Key Features
- Real-time monitoring of brand mentions across social media and the web
- Sentiment analysis and audience insights
- Influencer identification for outreach opportunities
- Competitor tracking for benchmarking
Benefits for Brand Monitoring
- Offers a comprehensive view of brand visibility across various platforms
- Provides sentiment data to help manage brand reputation
- Identifies influencers who can help amplify brand messaging
- Allows businesses to track competitors’ mentions and engagement
Pricing
BrandMentions starts at approximately $99/month, with different plans based on the scope of monitoring and analytics required.
Statusbrew
Statusbrew combines social media management with brand monitoring features, offering a solid solution for teams that want to handle publishing, engagement, and monitoring in one place. It’s suitable for businesses that prioritize team collaboration and detailed reporting.
Key Features
- Social media scheduling and publishing
- Unified inbox for social media engagement
- Brand monitoring and sentiment analysis
- Team collaboration tools with customizable roles and permissions
Benefits for Brand Monitoring
- Enables seamless communication with customers through a unified inbox
- Provides sentiment analysis to help manage brand image
- Allows for efficient teamwork with roles and permissions for team members
- Offers detailed reporting to track brand performance and audience engagement
Pricing
Statusbrew pricing starts at around $129/month, with options for additional features and support for larger teams.
Free Awario Alternatives for Budget-Conscious Users
For those seeking brand monitoring on a budget, several free Awario alternatives provide basic social listening and brand tracking capabilities. While these options may not offer the depth of analysis or features of paid tools, they can still be useful for small businesses, startups, or individuals wanting to monitor their online presence without a large investment.
Snoopreport
Snoopreport is a free social media tracking tool focused on activity insights, especially on Instagram. While it’s more limited in scope than Awario, it’s a good choice for those primarily interested in tracking user engagement on Instagram.
Social Searcher
Social Searcher is a free tool that tracks brand mentions across social media and web platforms. It allows users to perform quick searches and receive real-time updates, making it helpful for small businesses wanting basic brand tracking without costs.
Predis.ai
Predis.ai is an AI-driven platform that offers basic social listening capabilities for free. It’s designed for small brands looking to experiment with AI-powered social media insights and can provide valuable data on user engagement and brand mentions.
Frequently Asked Questions (FAQs)
What are some alternative social listening tools to Awario?
Popular alternatives to Awario include tools like Competitors App, Brand24, Talkwalker, and Mentionlytics. Each of these tools offers unique features, such as competitor insights, sentiment analysis, and customizable reporting, catering to a variety of brand monitoring needs.
How do these alternatives compare to Awario in terms of features and functionality?
Many alternatives provide similar core features, such as brand mention tracking and sentiment analysis. However, some options offer specialized capabilities, like SEO tracking (Competitors App), AI-driven insights (Talkwalker), or extensive social media management (Sprout Social), making them suitable for specific goals or larger teams.
Are these alternatives cost-effective compared to Awario?
Yes, several alternatives offer more flexible pricing, such as SocialPilot or Zoho Social, which are generally more budget-friendly than Awario. Free options like Snoopreport and Social Searcher also exist for those needing basic social listening without a paid subscription.
What should I look for when choosing a brand monitoring tool?
When selecting a brand monitoring tool, consider factors like pricing, integration options, analytics depth, and specific features such as sentiment analysis or competitor tracking. Think about whether you need a tool that combines social media management with brand monitoring, or if a more specialized listening tool fits your strategy better.
