Are you new to LinkedIn? Your competitors aren’t for sure.
Maybe you fiddle with it from time to time.
Or you are well into the league, has grown over time into an active user with tons of conversations, a truckload of connections, and other invitations pending.
The question is; do you realize the full potential of the networking platform that stands strong with more than 600 million professionals and counting?
With LinkedIn being acknowledged as the single most powerful B2B platform, the story is due for a solemn turn for most users.
Once you learn to reap the benefits out of this soil correctly, it can be your field of gold.
In other words, LinkedIn could turn out to be an effective source point for multiple benefits:
- Valuable leads
- Significant information
- Business recommendations
- Increased market share, and
- A significant brand presence to up your game.
The glitch being, where on earth would you find so much time to be able to join conversations, post relevant content regularly, connect, reach out, and follow-up potential customers?
By all means, it’s not an undoable task, but a quick reality check says, most small or mid-sized businesses lack the appetite (read budget) for the same.
From individual players to businesses that rely hugely on LinkedIn for customer accusation, automation is the answer.
LinkedIn automation has significantly helped businesses to expand their outreach and boost chances of netting qualified leads, like nothing else in comparison.
In this post, we mull over the essentials involved with LinkedIn Automation to help you gain a competitive edge, nice and easy!
Read on to find out how.
Why automate LinkedIn in the first place
This is the age where social media rules the roost of the society, artificial intelligence and machine learning is opening up newer fronts of discovery like never before. With businesses wanting to do more out of technology, there’s no shying away from automating your efforts.
LinkedIn’s automation came into existence with one single goal–To enhance your outreach efforts and help save time for other important tasks.
LinkedIn’s automation tools have singularly made it possible for business owners and dedicated marketers to remain active on the platform, without sacrificing other doings; this gives them a competitive edge.
And, all this makes sense.
Imagine the time one has to invest in churning and filtering the potential leads, reaching out with a perfectly crafted marketing message, and effectively follow-up the same.
When you choose to automate such tasks, you invariably direct yourself towards saving more than seventy percent of your time. Plus, you also get maximum time to build your personalized message, once the prospect comes back with an initial response.
You are bettering your chances of conversion, right on track!
For sales professionals, inherent LinkedIn features like Sales Navigator comprise several preset doings that enhance the visibility of one’s extended networks, along with a personalized algorithm that directs you to the key people you want to reach. Automation tools like Lead Connect have taken the game up a notch by working seamlessly with LinkedIn Basic and Sales Navigator.
No wonder why LinkedIn automation tools are increasingly getting popular with marketers and business owners alike and your competitors are probably using them already. It’s simple to use, mimics a personalized approach, easy to install, safe, and supremely affordable.
How to make the most out of LinkedIn Automation
Now that you have a fair understanding of LinkedIn automation, let’s take a look at how you can use one to gain command over your competitors and streamline your sales game.
- By viewing and tagging potential leads– Viewing and tagging help you light up curiosity across many potential leads. Automation tools trigger notifications that bind back the potential lead to your profile. Thus, one must ensure their profile is complete and up to date, as it would serve as the face of your business when the lead lands up on your page for the very first time.
- By making personalized connections– Once you have used a LinkedIn automation tool to tag profiles, you are already a step ahead to touch base in a personalized way. This means you are harping on the right string to pull the lead towards you. As your network flung far wide, you will need to back up your efforts with relevant content to amplify chances of conversion. Using a LinkedIn automation tool, you will need to message the first degree connections in your network. Additionally, make use of the search and filter option to limit your personalized message to your preferred list of sectors and industries, or key people.
- By working with existing contacts– While aiming for new qualified leads is always a good thing, one should never ignore their existing contacts. LinkedIn mail is known to have a higher opening rate compared to the traditional cold ones.
- Using an automation tool, you will also need to upload your contacts and program to automatically shoot messages across your existing contact list with relevant info, updates, and easy to grab marketing offers.
- By using your LinkedIn database across other channels–When looking to better your sales game, it is imperative that you place your stakes equally. Don’t limit yourself to one channel.
After you are done building your target potential list and have sent connection invitations, download the data, and use them on an off-platform basis.
Don’t forget the human touch
Undeniably, LinkedIn automation tools can significantly affect your lead generation game and you can get more leads than your competitors and spend less time doing it. Nevertheless, there are a few things that can do better without it.
You see, the sales process is a game of uncertainty, and personal interaction with your prospects goes a long way in securing a deal.
Once your automation strategy has pulled in the initial response, it is recommended that you assume a more direct approach in building rapport.
Drop a personal message, ask for an appointment, and take the first step towards building a relationship. If your prospects do not give way in the first instance, there will be a time in the near future when he will return for your services.
While there have been several discussions in the past regarding the use of LinkedIn automation tools violating the policies of the platform, one needs to choose wisely to play safe.
Take Linkedfusion for instance. A cloud based approach that makes use of unique IP that guarantees authentication and does away with chances of being spammy. Plus, relying on cloud means it can enhance reaching out the prospects in line with their respective time zones, along with tons of other features like Smart inbox (for tagging conversations and filtering chats), email reporting, and graphical analytics to measure your outreach efforts.
In essence, it all boils down to finding the right mix–a little bit of automation paired with your personal human touch can usher positive results all the way to beat your competitors.
Have you ever used a LinkedIn automation tool to amplify your conversion efforts?
I am Richard Mullins and love to write on a wider range of topics, such as Technology and the Internet, Software, Marketing, Home Improvement, Home Décor, Automotive, and more. I have years of writing experience in the field.