Competitive intelligence (CI) is a term you may have come across before. Like many industry buzzwords, it isn’t immediately apparent what CI is and how it can be useful to your business. But don’t worry, because we’re going to explain the ins, outs, pros, and [...]
Keywords, they’re the crux of any good search marketing campaign. There is almost an art and a science to picking the right keywords. Google keywords research The most basic keyword research starts with Google homepage, where you enter the keywords that you focus on (or sometimes [...]
Competitors, you know they’re out there, but all too often, you don’t really know who they are or what they’re doing. Does this sound familiar? Perhaps you don’t have the time to carry out formal competitor research, or maybe you don’t know where to begin. [...]
I almost always try to go to events that I think can help Competitive Business. I invest some time, but the focus, the feedback and sometimes the buzz around my startup always helps. I’ve been selected to pitch at Rockstart Answers organized by Rubik Hub [...]
Many people are afraid to say to their users who their competitors are, but if you do it and do it right, you can convert users that would choose your competition if they are undecided. You don’t need to send the users a message telling [...]
I remember when I started my last startup, Monitor Backlinks, that almost every day I was tracking my competitors’ websites, blogs, social media and try to figure out what they are up to, why did they do the things they were doing. You have to [...]
