
B2B vs. B2C Product Marketing: What Sets Them Apart and Where They Overlap
Selling to businesses isn’t the same as selling to individual consumers. B2B vs. B2C product marketing operates on different principles, from how products are positioned
Selling to businesses isn’t the same as selling to individual consumers. B2B vs. B2C product marketing operates on different principles, from how products are positioned
What Is Competitive Mapping and Why Is It Important? When I first started exploring competitive mapping, I quickly realized how essential it is for understanding
What is Social Business Intelligence? So, what exactly is social business intelligence (SBI)? In simple terms, it’s the process of gathering and analyzing data from
Understanding the Power of a Customer Win Back Strategy If you’re asking how to win back customers from competitors, it starts with understanding that it’s
Understanding Product Roadmaps A product roadmap serves as a guiding framework for product development, ensuring that teams stay aligned on strategy, goals, and execution. Without
Everyone wants a bigger slice of the online traffic pie, but how do you get it without starting from scratch? Here’s the secret: you can
What if your biggest competitors could unknowingly help you grow faster? The truth is, they already have—through their successes, failures, and strategic moves. Learning from
Businesses that thrive in competitive markets don’t just rely on intuition—they depend on market research and market intelligence to make informed decisions. Both concepts involve
Every successful business has one thing in common—they know their market inside and out. Whether it’s understanding what customers want, keeping tabs on competitors, or
What is B2B Social Listening? B2B social listening is the process of tracking, analyzing, and acting on online conversations about a business, industry trends, competitors,
Monitor competitor website changes
You can get alerted when your competitors are making changes to their website.
Find competitor keywords
Finding your competitors’ keywords is essential for your business. It means that you focus your entire website on targeting high volume, quality keywords.
Track Social Media Pages
Social media competitive analysis is the constant monitoring and analyzing the moves of your competition on social media.
Competitor Email Monitoring
Tracking your competitors’ emails takes some time, but it’s well worth it!
How to do competitor analysis
One important step is to conduct an effective competitive analysis to evaluate your competitors’ brands.
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