Month: March 2020

CASE STUDY: BIGMAILER maintains its competitive advantage with Competitors App

“Well built product and incredible value.” – Lilia Tovbin, Founder,


BigMailer is an email marketing platform, optimized for agencies and makers, that runs on top of Amazon SES.


  • Monitor and keep up to date with competitor’s prices and price changes;
  • Detect each time when competitors add new features or characteristics to its services ;
  • Build a stable competitive advantage.


“I have competitor comparison articles with pricing+feature comparison tables that I need to keep up-to-date, so this service saves me manual work and time needed to check competitor sites.”  – Lilia Tovbin, Founder,


With Competitors App, BigMailer’s team can spot competitors’ website changes as pricing change, new web pages added, as well as SEO changes. The team needed a tool that can help them to easily get into competitors’ website updates and changes.

My favorite feature is the highlight of the web page change with before/after comparison – that is so helpful for ease/speed of review when keeping tabs on multiple competitors.”Lilia Tovbin, Founder,


Being an active online presence willing to build a strong competitive advantage and to overcome competitors’ strategies, the Bigmailer team wanted to save hours of manual competitive research and focus more on actionable decisions. The possibility to receive email alerts and notifications each time when a competitor updated their pricing or added new features allowed the team to save time and resources and to improve their website.

“With I get notified when my competitors update their pricing pages or add new services, so I can update our comparison pages. No manual VA work needed.” – Lilia Tovbin, Founder,


Bigmailer’s team needed a tool that can help them to automatically track competitors’ website changes and updates, saving time and resources. Also, the team wanted to monitor competition and easily get into the competitor’s action without the need to spend hours on the platform.

“Stable platform, easy to use UI, the richness of features, quick support via live chat. Great value. Lilia Tovbin, Founder,


3 Reasons to Monitor Your Competitors’ Ads

The Google Search results page is a highly competitive marketplace, and spying on your competitors’ Google Ads helps you to see precisely how they craft their pay-per-click (PPC) campaigns and understand what they’re up to. Those insights are helpful when you build a campaign and are also useful as your campaign continues to run.

Plus, there’s nothing wrong with doing a little investigation of your competitors’ actions on different channels – in fact, it’s a “to-do” step on your plan before starting to create your business’ strategies.

Why is it important to monitor competitors?

When it comes to Google Ads, monitoring your competitors allows you to know when your direct competitors are launching a new Google Ads search campaign, so you’ll plan your further steps and respond to keep your ad and brand visible. Plus, by knowing how and when competitors plan and launch their Ads, you can gather valuable insights that will help you to build effective campaigns for your brand so that you can compete against rival businesses.

Spying on competitors’ Ads shouldn’t be a challenge or a time-consuming task. You can always use monitoring tools that automatically track competitors’ Ads for you so you can easily spot when competitors’ are launching new campaigns on Google when they are using new keywords or what their Ads’ message. Also, by tracking competitors’ Ads, you find out whether competitors are sending potential users/customers to a tailored landing page focusing on specific keywords.

But let’s dive deeper into the topic and see the top four reasons to monitor competitors’ Ads:

Reason 1: Monitoring competitors’ Ads helps you find new keywords

If you’re using the right keywords for your business, then your PPC campaigns will be successful. In fact, keywords are the solid foundation of each PPC campaign – so you need to make sure you’re using the good ones for your domain.

When building a new campaign from scratch, it can be a challenge to find an initial keyword list for your business, right? Automatically tracking competitors’ Ads gives you insights on their keywords, as well as details on their Google Ranking positions, so you’ll know exactly how to craft your campaign taking into account comparable data and having in mind what is your actual position on Google and what efforts can be done to overcome competitor’s positions and strategies.

Also, even if you have a list of keywords that you’re regularly using, you might be missing out on new keywords that did not come up into your mind the moment when you build your campaign – keywords that your competitors use at the moment. So you can get inspired by your competitor’s keywords that are relevant to your campaign and add them for your strategies.

Let’s take Asana’s Ads, for example. The brand is very active on Google Ads, with more than 20 Ads launched over the last week. Automatically tracking competitors’ activity on Google Ads gives you an insight into each competitor’s Ad – so you can discover the ad copy, the campaign’s keyword, and the current position on Google.

Reason 2: Monitoring competitors’ Ads helps you to write better ads

Keeping an eye on your competitors’ PPC campaigns helps you to write better Google Ads. We all know that a great ad copy can drive tons of traffic, so if the ads stand out and get clicked, then the campaign’s results will improve. Overall, a powerful ad copy will boost your ad click rates and conversion rates – that’s why you need to master your writing. One way to improve your copy performance is to spy on your competitor’s ad copies and see what works for them and how they write their ad copies.

Analyze all competitors’ Ads gathered on your timeline and answer a couple of questions to understand your business rivals tactics: Are your competitors using numbers? Are they offering discounts? Do they focus on the customer’s needs? Do they make things personal? Are the ad copies super specific?

For example, if a competitor mentions a lower price in their ad or a special offer, as seen below, then you may want to advertise a better offer to overcome his deal and to convince people to click through.

Also, you can discover if your competitors are using catchy words like “Free”; “Now” or if they use power words like “you” to enhance ad performance?

Regardless of the answer, you need to know what ad copy your competitors are using to write ad copy that stands out from the competition and convinces people to click on your ads. You can see what works for your competitors and get inspired by their ad copies and writing tactics.

Reason 3: Monitoring competitors’ Ads helps you to improve your landing pages

The third reason to automatically track your competitors’ Ads is to improve your conversion funnel. Spying on your competitors’ landing pages allows you to discover how they’re converting traffic, which in turn can help you improve your conversion funnel and effectively promote your business.

Also, you might want to know if your competitors are creating tailored landing pages for their leads, focusing on specific keywords. You can get inspired by your competitors’ efforts and see what could work for your case, so you can apply the same receipt for your strategy.

For example, a competitor can send directly to a product/service, after catching the customer’s attention with a powerful ad copy, underling the discounted price. Once the lead lands on the landing page directly from the Ads, there’s a high chance that he’ll make a purchase decision – so you need to understand where your competitors are directing their Ads.


In conclusion, it’s important to focus on your competitors’ Ads while researching your competitors. It’s useful to discover which relevant keywords they are using, how often they are launching new Ads and how they are crafting their ad copy, what information do they share, or what call to action that could trigger a lead’s interest.


SIGN-UP for a trial period to start tracking for free all competitors’ Ads and improve your PPC campaigns.


Read other competitive articles for your business

  • Competitive Intelligence Business – Competitive intelligence (CI) is a term you may have come across before. Like many industry buzzwords, it isn’t immediately apparent what CI is and how it can be useful to your business. But don’t worry, because we’re going to explain the ins, outs, pros, and cons of CI.


Monitor competitor website changes
You can get alerted when your competitors are making changes to their website.

Find competitor keywords
Finding your competitors’ keywords is essential for your business. It means that you focus your entire website on targeting high volume, quality keywords.

Track Social Media Pages
Social media competitive analysis is the constant monitoring and analyzing the moves of your competition on social media.

Competitor Email Monitoring
Tracking your competitors’ emails takes some time, but it’s well worth it!

How to do competitor analysis
One important step is to conduct an effective competitive analysis to evaluate your competitors’ brands.