DOMAIN DETAILS
Designer jewelry brand, leading the way in demi-fine contemporary jewelry
GOALS
- Monitor competitors’ Social Media channels and get insights on their content strategies (the type of content; most-used channel; frequency of posts)
- Uncover competitors’ email marketing strategies (learn when competitors are sending discounts; launching new campaigns or items)
- Track competitors’ website changes (stay up-to-date when competitors launch new items/campaigns and gather data on competitors’ visual image and brand identity)
CHOOSING COMPETITORS APP
As a contemporary booming jewelry label, with seriously affordable prices and very recognizable items, the brand’s team wanted to have an overview of all competitors’ activities, starting with Social Media channels and websites.
The jewelry brand is delivering its products all over the world, so it was a struggle to get and track under the same umbrella all (more than 25) competitors’ moves. The team wanted to automatically track competitors’ moves and to have the possibility to analyze the data in a single place, with very little time investment and effort.
The brand’s Digital Coordinator has chosen Competitors App for two main reasons.
First was the ability to track competitors’ website changes, especially changes that occur on the front page, with the possibility to receive a notification in real-time, anytime when competitors launch a new campaign or a new product, rebrands the business’s identity, change the image of an iconic item and more.
Second is that the platform tracks automatically competitors’ newsletters and email accounts so the team will always be aware of competitors’ promotions, offers, campaigns and understand competition email strategies and how the audience is engaged, so they can take action.
JEWELRY BRAND IMPROVES DIGITAL MARKETING EFFORTS WITH COMPETITORS APP
Monitoring Social Media channels
With Competitors App, the jewelry brand, was able to monitor, in a single place, all competitors’ Social Media posts and received notifications each time a competitor was posting something new on Facebook, Twitter or Instagram. Moreover, the team saved hours of manual research consisting of navigating from a competitor’s profile to others to understand competitors’ content strategies.
Now, the team analyzes, for each competitor, Social Media activity, engagement details, posts frequency, type of content and get insights into their most popular and viral posts. Those insights allow the brand to make strategical decisions, to prioritize their efforts more efficiently and to see what could be improved, based on competitors’ examples and results.
Get competitors’ email strategies
One important goal for the jewelry brand was to have the ability to automatically track competitors’ newsletters and email accounts and to organize the gathered data. With our advanced timeline filter, the team could select specific competitors, to see exactly their newsletters even from a chosen date.
Additionally, the team started to analyze each competitors’ newsletters’ content in two versions, screenshot, and HTML.
Track competitors’ website changes
Before using Competitors App, the jewelry brand’s team had difficulties in “screenshotting” all competitors’ website changes. Using Competitors App they were able to capture those changes in a single place, allowing them to analyze each change without effort. The “Before” and “After” option facilitated the whole process of searching/finding and analyzing a change, without the need to have technical skills.
HOW COMPETITORS APP HELPS AN AWARD-WINNING DESIGNER JEWELRY BRAND TO TAKE ACTION
After the Jewelry brand spotted trends among competitors, it was time to find a path to act differently and to gain visibility. Being aware of their content strategies on Social Media, the team understood better what the audience wants to see and what works for its competitors. Also, competitors’ newsletters gave directions on how the brand should further develop its brand image and helped them to spot new opportunities.
