Finding the right tools for social media management can be challenging, especially when considering Sprinklr alternatives that offer similar capabilities but with better usability and pricing. While Sprinklr is a powerful tool, it often comes with a steep learning curve and higher costs, making it less suitable for some businesses.
To address these gaps, various platforms provide comparable features, including social listening, competitive analytics, and marketing automation, with easier integration and lower costs. This guide explores 20+ of the best alternatives to help you refine your marketing strategy, covering tools that fit different needs and budgets.
Why Competitors App is a Leading Alternative to Sprinklr
If you’re looking for a Sprinklr alternative that specializes in competitive intelligence rather than social media management, Competitors App is a top contender. It offers tools focused on tracking competitors’ marketing strategies, ad performance, website changes, and SEO insights. This makes it especially valuable for brands that want to understand their competitors’ moves in real-time. While Sprinklr centers around social media management and customer experience, Competitors App goes beyond that by delivering detailed competitive insights, making it ideal for businesses focused on digital marketing and SEO optimization rather than social media publishing.
Introduction to Competitors App
Competitors App is designed for marketers who need comprehensive insights into their competitors’ strategies across digital channels. Unlike typical social media management tools, it focuses primarily on tracking competitor activities such as website changes, ad campaigns, backlink profiles, and SEO tactics.
It also keeps users informed about competitors’ email marketing campaigns, helping businesses fine-tune their own marketing strategies based on the latest trends. With its detailed analytics and easy-to-use interface, Competitors App serves as a valuable tool for brands aiming to boost their competitive edge in digital marketing.
Overview of Key Features
Competitors App offers several key features that make it a strong contender among Sprinklr alternatives:
- Competitive Monitoring: Tracks competitors’ digital marketing strategies, including changes to websites, ad placements, and SEO updates. This helps businesses adjust their strategies based on real-time competitor activity.
- Ad Tracking: Monitors competitors’ ad campaigns across different platforms, providing insights into ad spend, creative strategies, and targeting. This allows businesses to identify what works for their competitors and refine their own ad strategies.
- Website Changes: Keeps users updated about modifications made to competitors’ websites, including new pages, changes in content, and SEO updates. This helps users respond quickly to changes in competitors’ digital strategies.
- SEO Insights & Backlinks: Offers detailed SEO performance metrics, including keyword rankings, backlink profiles, and domain authority comparisons. This is useful for brands aiming to strengthen their search engine presence based on competitor data.
- Email Marketing Insights: Analyzes competitors‘ email campaigns, highlighting frequency, content types, and engagement rates. This allows users to optimize their own email strategies by learning from industry trends.
Why Competitors App Stands Out as an Alternative
What sets Competitors App apart from Sprinklr is its focus on real-time competitive insights rather than just social media management. This makes it especially useful for brands that want to track broader digital marketing activities. Its competitive monitoring tools provide actionable data that can directly inform marketing strategies.
Additionally, Competitors App is more affordable and easier to use than Sprinklr, making it a better choice for small to mid-sized businesses that require powerful competitive insights without the complexity of managing social media campaigns.
Competitors App vs. Sprinklr – Feature Comparison
Here’s a clearer comparison between Competitors App and Sprinklr:
- Competitive Monitoring: Competitors App provides in-depth insights into competitor activities, like website changes and SEO updates, while Sprinklr focuses more on social listening and customer engagement.
- Ad Tracking: Competitors App tracks ad campaigns across multiple platforms, providing ad performance insights. In contrast, Sprinklr’s advertising features are part of its broader social media management toolkit.
- User Interface: Competitors App is more intuitive and user-friendly, catering to users looking for simple dashboards and straightforward insights. Sprinklr, with its more extensive feature set, can be challenging for new users due to its complexity.
- Pricing: Competitors App starts at just $19/month, making it a highly affordable option for small to mid-sized businesses. Sprinklr starts at $249/month, positioning it more toward larger enterprises with a bigger budget.
Overview of Sprinklr and Its Use Cases
Sprinklr is a comprehensive customer experience management platform that enables brands to manage, analyze, and optimize their presence across various digital channels.
It’s designed for large enterprises that need an all-in-one solution to handle everything from social media marketing to customer care. Sprinklr’s extensive toolset makes it a top choice for companies that aim to create consistent and unified customer experiences across all digital touchpoints. However, its complexity and higher pricing often prompt smaller businesses to explore alternatives that better fit their budgets and needs.
What is Sprinklr?
Sprinklr is best known as a robust social media management tool that has evolved into a broader customer experience platform. It offers capabilities beyond social publishing, including social listening, paid ad management, customer care, and analytics.
Sprinklr’s main strength lies in its ability to manage interactions at scale, making it a popular choice for large corporations. With its advanced analytics and unified approach, Sprinklr enables brands to gather valuable customer insights and respond quickly to feedback across channels.
Key Features of Sprinklr
- Social Media Management: Sprinklr allows users to schedule, publish, and monitor content across multiple social channels from a single dashboard.
- Social Listening: The platform tracks mentions, sentiment, and conversations about a brand or competitors across social networks, offering valuable insights for reputation management.
- Paid Advertising Management: It includes tools for managing paid ad campaigns across social channels, providing detailed performance metrics.
- Customer Care Tools: Sprinklr enables businesses to manage customer service interactions across social media, email, and live chat, helping maintain consistent customer support.
Why Look for Sprinklr Alternatives?
While Sprinklr offers a comprehensive suite of features, many businesses seek alternatives due to a few key reasons:
- Pricing: With prices starting at $249/month, Sprinklr can be cost-prohibitive for small to mid-sized businesses that need similar functionality but at a lower cost.
- Complexity: Sprinklr’s extensive features come with a steep learning curve, which can slow down onboarding and daily use, especially for teams that don’t have advanced technical expertise.
- Niche Needs: Some businesses may need specialized tools that provide deeper insights into specific marketing areas, such as competitor monitoring or ad tracking, which Sprinklr doesn’t focus on as much.
Quick Comparison Table of Sprinklr Alternatives
Here’s a detailed comparison of top Sprinklr alternatives, covering key features, pricing, pros, and cons to help you make an informed choice.
Tool Name | Key Features | Pros | Cons | Price |
Competitive monitoring, ad tracking, SEO insights, email marketing analysis | In-depth competitor insights, easy to use, affordable | Lacks social media publishing tools | ||
Sprout Social | Social media management, analytics, team collaboration | All-in-one solution, user-friendly interface | Higher cost, limited competitive monitoring | Starting at $249/mo |
Meltwater | PR insights, media monitoring, influencer tracking | Advanced media tracking, comprehensive data | Expensive, complex setup | Custom pricing |
Agorapulse | Social inbox, scheduling, team collaboration | Great team collaboration, strong customer support | Limited analytics compared to competitors | Starting at $69/mo |
Brandwatch | Social listening, brand intelligence, audience insights | Advanced analytics, accurate data | High pricing, steep learning curve | Custom pricing |
Zoho Social | Social media scheduling, monitoring, CRM integration | Affordable, good for small businesses | Basic analytics, limited advanced features | Starting at $15/mo |
Buffer | Simple scheduling, analytics, team collaboration | Easy to use, affordable pricing | Limited social listening and competitive insights | Starting at $5/mo/channel |
Hootsuite | Social media management, scheduling, analytics | Scalable, integrates with many apps | Expensive, interface can be complex | Starting at $99/mo |
Loomly | Visual content calendar, scheduling, collaboration | User-friendly, great for visual content planning | Limited social listening | Starting at $42/mo |
HubSpot | Social media, CRM, email marketing | Integrated marketing suite, powerful analytics | Higher pricing, can be overwhelming for small teams | Starting at $20/mo |
Oktopost | B2B social media management, analytics | Designed for B2B, integrates with CRM | Limited social listening features | Custom pricing |
NapoleonCat | Social media management, customer engagement | Good for customer service, easy-to-use interface | Basic analytics | Starting at $32/mo |
SocialBee | Content scheduling, recycling, analytics | Content recycling, affordable pricing | Limited social listening | Starting at $29/mo |
PromoRepublic | Localized marketing, scheduling, content creation | Great for local businesses, user-friendly | Limited analytics and advanced features | Starting at $59/mo |
MeetEdgar | Automated posting, content recycling | Great for automating content, easy to use | Basic analytics, limited publishing features | Starting at $29.99/mo |
Konnect Insights | Social listening, analytics, customer engagement | Advanced social listening, detailed analytics | Higher pricing, complex setup | Custom pricing |
Top 15 Social Media Management Alternatives to Sprinklr
Sprout Social: Best for All-in-One Social Media Management
Sprout Social is a comprehensive tool that combines scheduling, publishing, analytics, and social listening into one platform. It’s well-suited for businesses that need a unified solution for managing social media interactions and campaigns. The intuitive interface and robust analytics make it one of the top choices among Sprinklr alternatives.
- Key Features: Scheduling & publishing, analytics, social listening, team collaboration.
- Benefits: Easy-to-use interface, detailed analytics, strong customer support, and collaboration tools.
- Price: Starting at $249/month.
- Pros: All-in-one solution, user-friendly, excellent reporting.
- Cons: Higher pricing compared to other alternatives, limited competitive monitoring.
Meltwater: Best for PR & Social Analytics
Meltwater excels in media monitoring, making it ideal for PR teams and brands seeking comprehensive social media and news analytics. It provides insights into media mentions, influencer tracking, and overall brand sentiment.
- Key Features: Media monitoring, PR insights, social analytics, influencer tracking.
- Benefits: Extensive media data, real-time insights, strong PR analytics, customizable dashboards.
- Price: Custom pricing based on needs.
- Pros: Advanced media monitoring, accurate data, integrates with PR strategies.
- Cons: High cost, complex setup, requires training.
Agorapulse: Best for Social Inbox & Team Collaboration
Agorapulse focuses on managing social media interactions efficiently through its unified social inbox. It is highly suitable for teams that need collaboration features along with social scheduling, making it a great Sprinklr alternative for customer service teams.
- Key Features: Unified social inbox, scheduling & publishing, reporting, team collaboration.
- Benefits: Strong collaboration features, easy-to-use interface, solid customer support, competitive pricing.
- Price: Starting at $69/month.
- Pros: Excellent social inbox, team-friendly, responsive support.
- Cons: Limited advanced analytics compared to competitors, fewer integrations.
Brandwatch: Best for Brand Intelligence & Insights
Brandwatch is one of the most powerful platforms for brand intelligence, offering deep insights into audience behavior, sentiment, and competitive landscape. It is a great choice for brands that need to understand their market better.
- Key Features: Social listening, audience insights, brand analytics, sentiment analysis.
- Benefits: Advanced analytics, accurate data, customizable reports, strong data visualization.
- Price: Custom pricing.
- Pros: Best for in-depth social listening, highly accurate insights, strong analytics.
- Cons: High cost, steep learning curve, requires technical expertise.
Zoho Social: Best for Small Businesses & Agencies
Zoho Social is tailored for small businesses and marketing agencies that need an affordable, efficient way to manage their social media presence. It offers strong scheduling capabilities, basic analytics, and integration with the Zoho CRM, making it ideal for businesses with limited budgets.
- Key Features: Social media scheduling, monitoring, CRM integration, reporting.
- Benefits: Cost-effective, integrates well with Zoho CRM, easy-to-use interface, good for small teams.
- Price: Starting at $15/month.
- Pros: Affordable, ideal for small businesses, easy integration with other Zoho products.
- Cons: Limited advanced analytics, lacks deeper competitive insights.
Buffer: Best for Simple Scheduling & Publishing
Buffer is a popular choice for businesses that want a straightforward scheduling tool. It’s particularly suited for small to medium-sized teams that need a simple and intuitive interface for social media management. With its affordable pricing, Buffer is a practical Sprinklr alternative for basic scheduling and publishing.
- Key Features: Scheduling, publishing, basic analytics, team collaboration.
- Benefits: Easy to use, supports multiple accounts, budget-friendly, strong publishing capabilities.
- Price: Starting at $6/month/channel.
- Pros: Very affordable, intuitive interface, good for beginners.
- Cons: Limited analytics and social listening features, lacks competitive monitoring.
Hootsuite: Best for Scalability
Hootsuite is known for its scalability, making it a suitable option for businesses of all sizes, from startups to large enterprises. It offers a wide range of social media management features, including scheduling, analytics, and content curation, with strong integration capabilities.
- Key Features: Social media scheduling, analytics, content curation, team management.
- Benefits: Scalable, integrates with numerous apps, strong analytics, customizable dashboards.
- Price: Starting at $99/month.
- Pros: Great for large teams, extensive integrations, strong analytics tools.
- Cons: Higher cost, can be complex to set up, limited competitive insights.
Loomly: Best for Visual Content Calendar
Loomly is designed for content creators and marketing teams that need a visual approach to social media scheduling. It offers a user-friendly content calendar that makes it easy to plan, collaborate, and publish content. Its simplicity and focus on visual planning make it an appealing alternative to Sprinklr for creative teams.
- Key Features: Visual content calendar, scheduling, collaboration, analytics.
- Benefits: Intuitive interface, strong visual content planning, affordable, built-in analytics.
- Price: Starting at $42/month.
- Pros: Great for visual content, easy to use, strong collaboration tools.
- Cons: Limited social listening and competitive monitoring features.
HubSpot: Best for Integrated Marketing Suite
HubSpot is a full-scale marketing platform that integrates social media management with CRM, email marketing, and sales tools. It’s ideal for businesses that want an all-in-one marketing and sales solution, making it one of the most comprehensive alternatives to Sprinklr.
- Key Features: Social media management, CRM, email marketing, sales tools.
- Benefits: Integrated marketing suite, powerful analytics, seamless CRM integration, supports multi-channel campaigns.
- Price: Starting at $20/month.
- Pros: All-in-one platform, strong analytics, scalable, suitable for inbound marketing.
- Cons: Can be expensive for smaller teams, overwhelming for new users.
Oktopost: Best for B2B Social Media Management
Oktopost is specifically designed for B2B companies, offering features that cater to lead generation and social media management. It’s a strong Sprinklr alternative for organizations that need to align social media activities with broader B2B marketing strategies, like nurturing leads and driving conversions.
- Key Features: B2B social media management, lead generation, employee advocacy, CRM integration.
- Benefits: Tailored for B2B, strong analytics, integrates with CRMs, supports lead tracking.
- Price: Custom pricing.
- Pros: Excellent for B2B social campaigns, strong integrations, employee advocacy features.
- Cons: Limited social listening features, pricing may vary based on requirements.
NapoleonCat: Best for Customer Service & Engagement
NapoleonCat focuses on social media engagement and customer service, making it a good choice for businesses looking to boost customer support via social media channels. It’s especially beneficial for small to medium-sized teams that want to manage multiple accounts from a centralized dashboard.
- Key Features: Social media management, unified inbox, reporting, automation.
- Benefits: Great for managing customer interactions, easy-to-use interface, detailed reporting, automation tools.
- Price: Starting at $32/month.
- Pros: Good for customer service, affordable, easy to set up.
- Cons: Limited advanced analytics, basic competitive monitoring.
SocialBee: Best for Content Recycling
SocialBee is designed for businesses that want to maximize the life of their content. Its content recycling feature allows users to repost evergreen content automatically, making it an efficient tool for maintaining a consistent social presence. It’s a simple yet powerful Sprinklr alternative for small teams and entrepreneurs.
- Key Features: Content scheduling, content recycling, analytics, category-based posting.
- Benefits: Saves time with automated content recycling, affordable, intuitive interface, strong customer support.
- Price: Starting at $29/month.
- Pros: Excellent for content recycling, budget-friendly, easy to use.
- Cons: Limited analytics and social listening, lacks competitive monitoring.
PromoRepublic: Best for Localized Marketing
PromoRepublic offers tools designed for localized marketing, making it a solid choice for businesses that manage social media across multiple locations. With features like automated publishing and content templates tailored for local audiences, it’s a practical Sprinklr alternative for franchises, agencies, and multi-location brands.
- Key Features: Localized content management, scheduling, ad management, content templates.
- Benefits: Great for local marketing, automated scheduling, built-in templates, supports multi-location campaigns.
- Price: Starting at $59/month.
- Pros: Excellent for managing localized campaigns, easy-to-use templates, strong collaboration features.
- Cons: Limited analytics, lacks advanced social listening.
MeetEdgar: Best for Automated Content Posting
MeetEdgar focuses on automating content posting, making it ideal for users who want a hands-off approach to social media scheduling. It allows users to categorize and recycle content, ensuring that evergreen posts continue to get visibility. MeetEdgar is a simple and effective Sprinklr alternative for solo entrepreneurs and small businesses.
- Key Features: Automated posting, content recycling, category-based scheduling, analytics.
- Benefits: Saves time with automated posting, easy to set up, effective content recycling, supports multiple accounts.
- Price: Starting at $29.99/month.
- Pros: Great for automation, user-friendly, effective for evergreen content.
- Cons: Limited advanced analytics, lacks social listening and monitoring tools.
Konnect Insights: Best for Advanced Social Listening
Konnect Insights provides advanced social listening features along with analytics and customer engagement tools. It is suitable for brands that want a comprehensive overview of customer sentiment, competitor activities, and brand perception in the market, making it a powerful alternative to Sprinklr for in-depth analytics.
- Key Features: Social listening, analytics, customer engagement, reporting.
- Benefits: Detailed social listening, customizable reports, real-time insights, strong customer support.
- Price: Custom Pricing
- Pros: Advanced analytics and listening, excellent for understanding customer sentiment, customizable dashboards.
- Cons: Higher pricing, complex setup process, requires training.
5 Best Sprinklr Competitors for Marketing Analytics & Reporting
Adriel: Best for Easy Marketing Analytics & Reporting
Adriel is designed to simplify marketing analytics by providing real-time data dashboards that compile information from multiple ad platforms. It’s ideal for businesses looking to get a clear overview of their marketing campaigns without dealing with complex setups, making it an efficient Sprinklr alternative for analytics-focused users.
- Key Features: Real-time dashboards, multi-platform ad analytics, campaign tracking, custom reporting.
- Benefits: Easy-to-understand dashboards, real-time data, strong ad performance tracking, quick setup.
- Price: Starting at $39/month.
- Pros: User-friendly, affordable, integrates with multiple ad platforms.
- Cons: Limited in-depth social listening, focused mainly on advertising metrics.
Domo: Best for Unified Data Analytics
Domo is a robust business intelligence platform that offers extensive marketing analytics capabilities, making it an excellent alternative to Sprinklr for businesses that want unified data analytics. It provides deep insights across multiple marketing channels, enabling brands to connect data from various sources into one central platform.
- Key Features: Data integration, analytics dashboards, real-time reporting, business intelligence tools.
- Benefits: Comprehensive data visualization, connects multiple data sources, scalable, real-time insights.
- Price: Custom pricing.
- Pros: Strong data integration, customizable dashboards, excellent for large datasets.
- Cons: Expensive, complex setup, steep learning curve.
TapClicks: Best for Simple Analytics & Reporting
TapClicks focuses on marketing analytics and reporting, offering automated dashboards that simplify performance tracking across campaigns. It’s particularly useful for agencies and marketing teams that need to consolidate data from various platforms into a single dashboard, making it a straightforward alternative to Sprinklr for reporting.
- Key Features: Automated reporting, dashboard integration, campaign tracking, data aggregation.
- Benefits: Easy setup, consolidates data across multiple channels, automated reporting, customizable dashboards.
- Price: Starting at $499/month.
- Pros: Simple to use, effective for reporting, integrates with many ad platforms.
- Cons: High starting price, limited social media management features.
Grow.com: Best No-code Business Intelligence Platform
Grow.com offers a no-code solution for business intelligence, making it a good fit for teams that need to create custom dashboards without technical expertise. It aggregates data from marketing campaigns, sales, and customer interactions, providing clear visualizations that help businesses make data-driven decisions.
- Key Features: No-code dashboard creation, data integration, real-time analytics, visualization tools.
- Benefits: User-friendly, no-code customization, integrates with various marketing tools, strong visualization features.
- Price: Custom pricing.
- Pros: Customizable dashboards, no coding needed, clear visualizations.
- Cons: Limited marketing-specific features, can be costly for small teams.
Trevor.io: Best for Self-Serve Data Analytics
Trevor.io enables teams to create self-serve dashboards that offer detailed insights into marketing performance. It’s a good alternative to Sprinklr for businesses that want flexible data analytics, especially those looking for easy-to-use reporting tools without a large price tag.
- Key Features: Self-serve analytics, dashboard creation, real-time data, flexible reporting.
- Benefits: Simple interface, self-serve analytics, affordable pricing, strong customer support.
- Price: Starting at $249/month.
- Pros: Easy to use, strong support, customizable reporting.
- Cons: Limited advanced analytics, lacks social media management features.
How to Choose the Best Alternative to Sprinklr
Choosing the right alternative to Sprinklr depends on several factors that align with your business needs and marketing goals. Here are the key aspects to consider:
Factors to Consider
- Budget: Determine how much you’re willing to spend on social media management and analytics. Sprinklr alternatives range from budget-friendly options like Competitors App (starting at $19/month) to more comprehensive tools like Domo or TapClicks, which have custom pricing.
- Features: Consider the specific features you need. If competitive monitoring is a priority, look into tools like Competitors App. For broader marketing analytics, platforms like Adriel or Grow.com might be better suited. Make a list of the must-have features like social scheduling, social listening, analytics, and campaign tracking to help narrow down your choices.
- Ease of Use: Opt for a platform that matches your team’s technical expertise. If you have limited experience with complex tools, you might prefer simpler interfaces like those offered by Buffer or SocialBee. On the other hand, if you need more advanced features, tools like Hootsuite or Konnect Insights might be worth the extra learning curve.
- Scalability: Consider the growth potential of your business. Some tools like Hootsuite or Sprout Social offer scalability that allows you to add more users and features as your business expands. Make sure the platform can grow alongside your needs.
- Integration Capabilities: Check whether the alternative integrates well with the tools you already use, such as CRM systems, ad platforms, or analytics tools. HubSpot, for example, is highly integrative, making it ideal for businesses that rely on multiple marketing tools.
Frequently Asked Questions About Sprinklr Alternatives
Is There a Free Version of Sprinklr?
Sprinklr does not offer a free version, as it primarily caters to large enterprises that require extensive social media management and customer experience solutions. However, several alternatives do offer free plans, particularly for small teams or basic features. For example, Buffer and Zoho Social have free versions with limited functionality, making them suitable for smaller businesses or those just starting.
Which Sprinklr Alternative is Best for Agencies?
For agencies looking to manage multiple clients' social media accounts, Sprout Social, Agorapulse, and TapClicks are strong choices. Sprout Social and Agorapulse provide excellent multi-account management, collaboration tools, and in-depth analytics, while TapClicks is ideal for agencies that need automated reporting across multiple clients and platforms.
What Must-Have Features to Look for in a Sprinklr Alternative?
When evaluating Sprinklr alternatives, consider these essential features:
- Social Media Scheduling and Publishing: Tools like Buffer or Hootsuite offer robust scheduling to keep your social presence consistent.
- Social Listening: If monitoring brand mentions and sentiment is important, look for tools like Brandwatch or Konnect Insights.
- Analytics & Reporting: Tools like Grow.com or Adriel provide detailed analytics and reporting, helping you measure campaign performance.
- User-Friendly Interface: Tools like SocialBee or Zoho Social offer simpler interfaces, which can be more effective for small teams or beginners.
