Even if you had the best and the highest quality service in your niche, the absence of success may occur if your competition ‘swallows’ you. Given that the market is overloaded, it’s important to distinguish yourself from the crowd. If you intend to place your service or product on Google, SEO is an item you should not ignore. We will reveal to you five best ways to improve SEO:
1) Become The King Of Content!
Although it seems obvious at first, many do ignore this item or do not give it too much importance. But the truth is, quality content will definitietly improve SEO. It is much more important to be outstanding because of your quality, and not just because of your frequency. Make a strategy. Every business, regardless of whether it’s a startup or a large corporation, has to have a strategy. Make sure that you really treat your business like a business, and not as a casual hobby.
Quality content implies the fact that it really provides all the essential information, but also that it is interesting to the target group. Testimonials are also a great way to improve SEO with quality content. In order to gain your new customers’ trust, collect impressions about your product or about the service from already existing users, or ask industry experts about the popular trends. Recommendations are a very important segment, and satisfied users are the best advertisement for sure.
In addition to images and key information, we must not forget the storytelling. Pay attention to the way you’re telling the ‘story’ about your business. The story is that something which converts. People need to see that behind the sale itself there is also your vision and mission that pervades through the identity of the brand you represent.
In a time that is filled with information, you have only a few seconds to get people interested and to ‘prevent’ them from scrolling further. And when you get them interested, it’s important to keep them. Do not waste their time, offer them relevant content which will gain their attention.
Statistics show that average Internet user in 2017th had seven accounts on different social media channels! Seven! That is a lot of space for your business to present it and to also raise awareness. Let’s say that most people have at least one account on some kind of social network and that’s definitely a solid proof that your business should be present in the online world.
Of course, not every business is suitable for absolutely each and every sales channel. You need to be careful when choosing and, if you don’t have enough experience, you would be well-advised to contact the consultants and digital marketing professionals to guide you on which channel to focus and where to find your target audience.
The only thing you can’t compensate is time. The same applies when consumers are in question. People do not like to waste their time on something that is not interesting to them and if you somehow make them do it, they will not forget it and therefore won’t return to your site or page. Offer them the content worth their time and they will give you their time and attention in return.
Recent research has shown that most people like the content that entertains them. If you can fit this information into your type of service, here’s the hint where to start!
2) Improve SEO with Backlink Building
Backlinks are an extremely important part of every SEO campaign. Before you start with backlink building you should fix all technical issues if there’s any. Do research – imagining your ideal customer will help you to know your audience better and write quality content to improve SEO.
When you understand who are your desired customers, you should find out which websites they visit and make a list! Links of these sites are a guideline to your preferred audience. These links will help you reach your ideal customers.
Of course, get a backlink on websites that are relevant to your website. Irrelevant sites will adversely affect the positioning of your site. Be careful! Also, choose strong sites that already have a certain value – high Domain Authority, Trust Flow, Citation Flow and low Spam Score. Look closely at the sites you use.
If you are writing guest blog posts for backlinks, that post should have great content because in that case, people will share it and leave comments. Few ways to improve SEO and get results by guest blogging are:
- post only quality posts (we already talked about the importance of good quality that will earn trust of readers)
- leave guest posts on related websites to your niche
- make unique content on which readers will spend their time with pleasure and don’t forget to include relevant information about you and your website in your author biography.
Find websites that accept the guest blog posts and make a list of them so you can start with sharing your high-quality articles!
3) Speed It Up!
Page load speed is very important because nobody wants to sit and wait for a certain page to load. Slow speed has a negative impact on conversions. People don’t like waiting, even if it’s a matter of seconds. Besides that, Google now includes website speed as a ranking factor! According to Google, good load time is three seconds.
What can you do to maximize page loading speed?
Minimize your time to the first byte under 200ms. Reduce server response time or take a faster DNS provider. Compress files because the smaller they are, the faster your page will load.
Use a CDN or Content Delivery Network to decrease load time for your visitors. Your site will be on a global network of servers, so requests will be routed to the closest server for the user. Test your plugins and reduce them.
Pay attention to your website speed loading from time to time. Watch what is happening over time and be prepared to make changes so your page load time could be as faster as possible.
4) Do Not Ignore The Images, Please!
Every picture on your website should have a name that is relevant. ALT tags or alternative text are simple image descriptions. Every image that is displayed on your site should have a description in the form of these tags. Why are they so important? ALT tags help search engine to locate your page.
Users can not see these tags, but screen readers can. If there is some kind of error and picture cannot be displayed, ALT tag displays instead. Using them, search engine crawlers will index an image correctly.
Tags should be meaningful – describing the content and function of the image. You can use only a few words, maximum one or two sentences. Be careful, some screen readers can support up to 125 characters only.
Every image must have an ALT tag, because screen readers can not analyze an image and understand what the image presents. Descriptions should be concise. It’s important that ALT tags should not be redundant (be the same as the main text). Also, the phrases ‘graphic of…’ or ‘image of..’ etc. should not be used as part of these tags. Be careful and use adequate words.
Reduce the file size of your images. This will help to improve SEO and the page load speed, too. Reducing size of an image must not affect the quality of the picture.
5) Keywords Are The Key to Your Success!
Keywords are an essential part of every SEO strategy. Knowing your target keywords will help you to rank better on Google. Before making every serious SEO strategy, you will first need to do your keyword research. You can use various tools for this like Ahrefs, Keyword Planner, or you can find out your competitors keywords.
After determining the best keywords for your business, you must use them in your content – both in landing pages and blog posts. But be careful here! Do not over mention your keywords in your articles. Google will punish you for doing that.
Bonus Tip: For every new blog post you are writing, determine one focus keyword and mention it 10 – 20 times in your text with more than 1500 words.
Use this 5 tactics immediately, and skyrocket your SEO right now! Fingers crossed! 🙂