Top Ahrefs Alternatives & Competitors based on 703 Reviews
Reviews collected from
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| Brand | Pricing |
|---|---|
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Ahrefs offers four pricing tiers: Lite ($99/month), Standard ($199/month), Advanced ($399/month), and Agency ($999/month). Each plan includes a comprehensive set of tools for SEO analysis, website audits, keyword research, and more, with differences in the number of features and data limits. |
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Majestic provides two main subscription options: Lite ($49.99/month) and Pro ($99.99/month), with a recommended option at $399.99/month for massive data access. Pricing varies based on features like backlink history, site reports, and keyword tracking, aimed at users needing in-depth link analysis. |
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Moz offers three subscription plans: Standard ($99/month), Medium ($179/month), and Large ($299/month), along with a Premium option for customized needs. Each plan includes insights on SEO metrics, keyword research, and site auditing tools, with increasing capabilities in higher tiers. |
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Rank Math offers both a free version and a Pro plan starting at $59/year. The Pro plan provides advanced features like schema markup, SEO analysis, local SEO, and more. There is also a business plan available for $199/year, suitable for agencies and larger websites. |
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Semrush has three primary pricing models: Pro ($119.95/month), Guru ($229.95/month), and Business ($449.95/month). The plans differ in terms of the number of keywords tracked, reports generated, and additional features for content marketing and advertising insights. |
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Neil Patel’s pricing model is primarily focused on a free version of his tools, with customized pricing available for advanced tools. They focus on lead generation and optimization, although specific subscription tiers aren’t standard. |
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Yoast SEO offers a single plugin with various pricing options for different needs: Personal for $99/year, Business for $299/year, and a downloadable version for multiple sites. Each plan provides essential SEO tools and updates, with added features in higher tiers. |
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Why should you be looking for a Ahrefs alternative?
Users often seek alternatives to Ahrefs due to specific feature needs, user-friendliness, budget constraints, and varying support options. For those looking for specialized functionalities or more budget-friendly pricing, options like Majestic, Moz, RankMath, Semrush, Ubersuggest, and Yoast offer compelling alternatives. Each tool caters to different user segments, from solo bloggers to large agencies. This guide will explore the key features, pricing structures, and target users of these alternatives, helping you make an informed decision based on your unique requirements.
Quick Overview of Top Ahrefs Competitors
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Majestic – Best Ahrefs Competitor for Link Analysis
Focused primarily on backlinks, Majestic offers a comprehensive link intelligence database. Its unique feature, the "Trust Flow" and "Citation Flow" metrics, help assess link quality versus quantity, making it ideal for those who prioritize link-building strategies. -
Moz – Versatile Ahrefs Alternative for All-in-One SEO Tool
Known for its user-friendly interface, Moz combines keyword research, site audits, and backlink analysis. Its unique "Domain Authority" scoring helps users evaluate site strength, providing a broader strategy compared to Ahrefs. -
RankMath – Best Ahrefs Alternative for WordPress Integration
An SEO plugin for WordPress, RankMath simplifies on-page SEO tasks. Its unique features include 404 monitoring and schema markup support, making it an excellent choice for content optimization within WordPress environments, unlike the standalone nature of Ahrefs. -
Semrush – Comprehensive Ahrefs Competitor for Competitive Analysis
Semrush offers extensive tools for keyword research, site audits, and competitive analysis. Its ability to monitor competitors’ strategies in real time gives it an edge over Ahrefs, especially for users focused on market positioning and PPC insights. -
Ubersuggest – Cheapest Ahrefs Alternative for Beginners
Ubersuggest offers a cost-effective solution with essential keyword research and site audit features. Its intuitive design and free tier make it accessible for novice users, providing a straightforward alternative to the more complex tools offered by Ahrefs. -
Yoast – Best Ahrefs Competitor for Content Optimization
An SEO plugin tailored for WordPress, Yoast focuses on content and readability optimization. Its unique content analysis and scoring system help optimize pages for SEO easily, making it a niche alternative to Ahrefs’ more extensive toolset.
Ahrefs Alternatives: Feature by Feature Comparison
| Tool | Key Features | Comparison to Ahrefs | Unique or Superior Aspects |
|---|---|---|---|
| Majestic | – Backlink Analysis: Extensive index of backlinks with fresh data. – Trust and Citation Flow: Metrics to measure authority of links. – Site Explorer: In-depth look at backlinks of a specific site. – Comparative Metrics: Compare your links with competitors’. |
Ahrefs and Majestic both excel in backlink analysis, but Majestic has a distinct advantage with its Trust Flow and Citation Flow metrics, focusing on the quality versus quantity of links. | Majestic’s dedicated focus on backlinks, Trust Flow and Citation Flow metrics provide further insight into link quality, benefiting users focused on link-building strategies. |
| Moz | – Domain Authority & Page Authority: Unique scoring for evaluating SEO potential. – Keyword Explorer: Comprehensive keyword data with SERP analysis. – On-page Grader: Helps to optimize existing content. |
Ahrefs excels in keyword research and competitive analysis, while Moz’s strength lies in its straightforward metrics for measuring authority (Domain Authority). | Moz’s user-friendly interface and the combination of Domain Authority with keyword insights offer novices tools for quick decision-making without overwhelming data. |
| Rank Math | – SEO Automation: Automatically optimizes on-page SEO when writing posts. – Rich Snippets Support: Easily add Schema for better visibility. – Integrated Google Search Console: View metrics within the plugin. |
While Ahrefs provides extensive SEO analysis tools, Rank Math focuses more on WordPress-specific optimizations, making it easier for site owners to implement best practices directly. | Rank Math’s seamless integration into WordPress, along with automated SEO enhancements, allows users to focus on content creation without extensive technical knowledge. |
| Semrush | – SEO Writing Assistant: Assistance with optimizing content in real-time. – Competitive Analysis Tools: Analyze competitor strategies and ads. – Traffic Analytics: Insights into competitors’ traffic strategies. |
Semrush offers a suite of features geared toward competitive analysis that outpaces Ahrefs in ad analysis and traffic insights, catering to those focused on PPC and broader marketing strategies. | The combination of SEO and PPC tools within Semrush enables users to craft comprehensive marketing strategies that extend beyond organic search, appealing to users who invest in both realms. |
| Ubersuggest | – Keyword Suggestions: Comprehensive keyword data and content ideas. – Site Audit: Basic audit features for SEO health. – Content Ideas: Generate popular content ideas based on keywords. |
Ubersuggest is more user-friendly for beginners and offers free options, whereas Ahrefs provides deeper data and analytics. Ubersuggest is easier to navigate for those with limited experience, making it less daunting. | Ubersuggest’s straightforward interface and focus on generating content ideas cater well to those looking for quick wins or inspiration, alongside useful free features for small budgets. |
| Yoast | – On-page SEO Optimization: Real-time content analysis and optimization suggestions. – Readability Analysis: Ensures content is easy to understand. – SEO Basics: Easy setup for new users to implement essential SEO elements. |
Yoast focuses on on-page SEO, while Ahrefs has a broader scope analyzing backlinks and competitive data, making Yoast ideal for content creators focused on optimizing existing pages for search. | The real-time feedback on SEO and readability provided by Yoast in a WordPress environment is exceptionally user-friendly, especially for content creators who want to ensure their writing is optimized without complex data analysis. |
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Integration Capabilities for each Ahrefs competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Ahrefs | Slack, Zapier, WordPress, API, Data Studio, excel export | Well-integrated with various project management and reporting tools, supports real-time data streaming and easy accessibility for web applications. |
| Majestic | API, Google Sheets, custom integrations via API | Strong API capabilities, allowing custom tools and sheets for data extraction, less focus on mainstream reporting tools. |
| Moz | WordPress, Google Sheets, BuzzSumo, API | Extensive app gallery with various marketing tools, easily integrates into existing workflows and allows for automation via their API. |
| Rank Math | WooCommerce, Google Analytics, API | Focused on WordPress, offers simple API for integration, mostly used for SEO tasks within WordPress installations. |
| Semrush | Google Data Studio, Zapier, WordPress, API | Powerful integration capabilities with numerous tools for data transfer and collaboration, fits well into diverse digital marketing ecosystems. |
| Ubersuggest | Google Sheets, API, WordPress | Basic integration capabilities, focused on essential tools for small to medium businesses, lacks broader integration features compared to others. |
| Yoast | Google Analytics, schema integrations, API | Primarily focused on WordPress, integrates well with analytics tools and provides structured data enhancements, but limited outside WordPress. |
Pros and Cons of each Ahrefs Alternative
Here’s a comparison table featuring the primary pros and cons of each SEO tool compared to Ahrefs:
| Alternative | Pros | Cons |
|---|---|---|
| Majestic | – Comprehensive backlink analysis. – Historical data for backlink trends. – Large link index focusing on link metrics (Trust Flow, Citation Flow). |
– Lacks comprehensive keyword research tools. – User interface is less intuitive than competitors. – Limited features beyond link analysis. |
| Moz | – Strong domain authority scoring system. – User-friendly interface. – Good keyword research and tracking features. |
– Less comprehensive backlink database compared to Ahrefs. – Slower updates for metrics. – Premium plans can be costly for advanced features. |
| Rank Math | – Integrated with WordPress, excellent for on-page SEO. – Free version offers extensive features. – User-friendly setup and configuration tools. |
– Primarily limited to on-page SEO-focused tasks. – May lack depth in technical SEO analysis. – Limited support for users not using WordPress. |
| Semrush | – Comprehensive keyword research tools. – Features for competitive analysis and site auditing. – Offers PPC research alongside SEO tools. |
– Can be overwhelming due to extensive features. – Higher pricing, especially for larger teams. – Some keyword data may vary in accuracy compared to Ahrefs. |
| Ubersuggest | – Affordable pricing with a solid free version. – Good for beginners with easy-to-use interface. – Generates content ideas based on keywords. |
– Less comprehensive backlink analysis. – Limited features compared to premium tools. – Data accuracy may not match Ahrefs. |
| Yoast | – Excellent for optimizing on-page SEO directly in WordPress. – Provides content analysis and readability checks. – User-friendly for non-technical users. |
– Lacks advanced backlink and off-page metrics. – Primarily on-page SEO focus, less for overall digital marketing. – Free version has limited features compared to premium. |
This table outlines the key advantages and disadvantages of each SEO tool relative to Ahrefs, focusing on specific elements that may influence user choice based on typical use cases.
Ahrefs vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
Based on the organic traffic data, Semrush leads the pack with an impressive peak traffic of over 106 million, followed by Ahrefs with 25 million, showing a strong performance in attracting visitors. Moz shows moderate traffic around 5.3 million while Majestic struggles with below 1 million, indicating low visibility. Rankmath and Yoast hover around 1-2 million. This hierarchy emphasizes Semrush’s dominant position in the market with significantly higher engagement compared to its competitors.
Top Performing Keywords:
Ahrefs excels in multiple high-ranking keywords such as "best seo tools" and "free keyword research tool," achieving top positions consistently. Semrush has a strong presence with "semrush seo" and competitor analysis-focused terms, indicating a niche strategy. Majestic also ranks decently for link-building keywords but is less optimized compared to the leaders. Notably, Moz and Yoast focus heavily on SEO and WordPress keywords, showcasing a defined strategy but less robust ranking strength against Ahrefs and Semrush.
Conclusions on Visibility and Reach:
Semrush is conclusively the strongest in terms of online visibility and reach, driven by high traffic levels and keyword diversity. Ahrefs follows, leveraging a strong keyword optimization strategy. Moz, while respectable, isn’t capturing as much market share, and Majestic’s low traffic suggests limited reach. Rankmath and Yoast carve niche spaces in the SEO plugin market but could enhance visibility through broader keyword strategies, lacking the general visibility of leading competitors like Semrush and Ahrefs.
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Other “Ahrefs” Alternatives & Competitors that you can find for free
Here are five alternatives to Ahrefs along with their key features, strengths, and value propositions:
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SpyFu
- Key Features: Keyword research, competitor analysis, PPC research, SERP analysis, and backlink tracking.
- Strengths: Comprehensive data on competitors’ keywords and ad performance, easy-to-use interface for keyword tracking.
- Value Proposition: Excellent for understanding competitive PPC strategies and long-term SEO keyword trends.
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Serpstat
- Key Features: Keyword research, site audit, backlink analysis, rank tracking, and competitors’ research.
- Strengths: All-in-one SEO platform that combines various tools, strong keyword research capabilities.
- Value Proposition: Great for smaller businesses looking for budget-friendly all-in-one SEO tools with robust features.
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SE Ranking
- Key Features: Website audit, backlink monitoring, keyword tracking, and competitors’ analysis.
- Strengths: User-friendly interface, affordable pricing, customizable reports.
- Value Proposition: Provides a comprehensive SEO toolkit with flexible pricing options suitable for agencies and freelancers.
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CognitiveSEO
- Key Features: In-depth backlink analysis, content optimization, rank tracking, and site audit.
- Strengths: Strong focus on content and backlink analysis, effective for identifying and resolving SEO issues.
- Value Proposition: Excellent for content-driven SEO strategies, helping marketers improve both onsite and offsite content.
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Surfer SEO
- Key Features: On-page optimization suggestions, SERP analyzer, keyword research, and content editor.
- Strengths: Data-driven insights for content optimization, features designed to enhance on-page SEO efficiency.
- Value Proposition: Ideal for content creators and SEO professionals focused on maximizing on-page performance based on real-time SERP data.
These alternatives each offer unique strengths and features tailored to meet various SEO needs, making them viable competitors to Ahrefs.
