Top Semrush Alternatives & Competitors based on 684 Reviews
| Brand | Rating | Pricing |
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★ ★ ★ ☆ 3.8 | SEMrush offers three pricing plans: Pro ($119.95/month), Guru ($229.95/month), and Business ($449.95/month). Each plan varies in terms of features, such as the number of projects, reports, and keywords tracked, with higher tiers offering more comprehensive tools. |
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★ ★ ☆ 2.4 | Ahrefs provides four pricing plans: Lite ($99/month), Standard ($199/month), Advanced ($399/month), and Agency ($999/month). Each plan increases the number of features, including backlinks, site audits, and keyword tracking capabilities. |
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★ ★ ☆ 2.6 | Majestic has three main pricing tiers: Lite (£39.99/month), Pro (£99.99/month), and API (£399.99/month). There is also a yearly subscription option available. Each tier offers different levels of access to their backlink analytics tools and reports. |
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★ ★ ★ ★ ☆ 4 | Moz offers three plans: Standard ($99/month), Medium ($179/month), and Large ($299/month). Each plan includes varying features, such as keyword research and rank tracking, with more extensive capabilities available at higher tiers. |
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★ ★ ★ ☆ 3.2 | Rank Math has a free version and two premium plans: Pro ($59/year) and Business ($199/year). The premium plans offer advanced features like additional site integrations and priority support, with a one-time payment option also available for the Pro plan. |
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Neil Patel’s pricing page details a free tier for basic services and a premium plan priced at $99/month. The premium plan includes additional features suited for advanced SEO and marketing strategies. | |
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★ ★ ★ ★ ☆ 4.6 | Yoast offers multiple pricing options primarily for their premium SEO plugin. The single site license is €89/year, while a year of support and updates for multiple sites (up to 5) is €199/year. There’s also a bundle option for agencies at €549/year, including updates for 10 sites. |
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Why should you be looking for a Semrush alternative?
Users often seek alternatives to Semrush due to specific feature requirements, ease of use, budget constraints, and varying support options. For those looking for robust SEO tools tailored to different needs, alternatives like Ahrefs, Majestic, Moz, RankMath, Ubersuggest, and Yoast provide viable options. Each platform offers unique features such as backlink analysis, keyword research, and site audits at different price points, catering to diverse target audiences from beginners to seasoned professionals. This exploration will delve into these factors to help users make informed choices.
Quick Overview of Top Semrush Competitors
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Ahrefs
- Characteristic: Best for Comprehensive Backlink Analysis
- Value Proposition: Offers a robust backlink database and powerful site audit tool, allowing users to analyze their competitors’ link profiles with precision.
- Unique Features: Advanced keyword explorer, Site Explorer for in-depth competitor analysis, and Content Explorer for discovering popular content trends.
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Majestic
- Characteristic: Best for Historical Backlink Data
- Value Proposition: Focuses primarily on backlinks with an extensive history, providing insights into the growth of link profiles over time.
- Unique Features: Citation Flow and Trust Flow metrics to evaluate link quality and an extensive index of URLs, making it a solid Semrush alternative for link-centric SEO.
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Moz
- Characteristic: Best for User-Friendly Interface
- Value Proposition: Known for its easy-to-use interface and community-driven approach, supporting SEO newbies and professionals alike.
- Unique Features: Domain Authority scoring, built-in keyword difficulty scores, and a comprehensive SEO learning center to help improve user knowledge.
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RankMath
- Characteristic: Best Free Semrush Alternative for WordPress
- Value Proposition: A powerful, free SEO plugin for WordPress that integrates seamlessly to optimize on-page SEO effectively.
- Unique Features: Advanced schema markup options, automatic SEO audits, and detailed keyword optimization suggestions directly within the WordPress editor.
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Ubersuggest
- Characteristic: Most Cost-Effective Semrush Alternative
- Value Proposition: Offers a free tier with valuable insights into keywords, site audits, and competitor analysis, making it accessible for small businesses.
- Unique Features: Key competitor analysis, content ideas sections, and keyword suggestions with search volume metrics, focusing on cost-effective strategies.
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Yoast
- Characteristic: Best for On-Page SEO Optimization
- Value Proposition: Provides comprehensive on-page SEO tools within the WordPress platform, helping optimize content as you write.
- Unique Features: Real-time content analysis, readability checks, and automatic XML sitemap generation, making it an effective on-page Semrush alternative for site owners.
Semrush Alternatives: Feature by Feature Comparison
| Feature/Tool | Ahrefs | Majestic | Moz | Rank Math | Ubersuggest | Yoast | Semrush |
|---|---|---|---|---|---|---|---|
| Backlink Analysis | Comprehensive backlink index with over 25 trillion links. Faster updates compared to Semrush. Focuses heavily on backlink profiles. | Unique metrics like Trust Flow and Citation Flow to assess link quality. Offers a historical view of backlinks, distinct from Semrush’s real-time functionalities. | Backlink analysis with the "Link Explorer" provides in-depth metrics. Offers Moz’s "Domain Authority" scoring, but less extensive than Ahrefs’ index. | Basic link checking but not as in-depth as others. Focuses more on on-page optimization. | Simple backlink analysis, less comprehensive than others. Highlights competitors’ backlinks. | Limited backlink features compared to others; focuses more on on-page SEO. | Extensive backlink analysis with various filtering options. |
| Keyword Research | Extensive keyword database with various filtering options. Semrush has a broader range of keyword metrics, but Ahrefs’ suggestions can be more exhaustive. | Provides keyword metrics and a keyword generator tool, but lacks the advanced features of Semrush in terms of volume estimates. | Robust keyword explorer with metrics like difficulty score and opportunity analysis; while competitive, Semrush shines in advanced analytics. | Rich suggestions and optimization recommendations directly within WordPress; does not match Semrush’s depth but user-friendly. | Offers suggestions based on similar searches and trends; not as expansive in data as Semrush. | Focuses on keyword optimization directly in the content editor; not a comprehensive tool for keyword volume and competition like Semrush. | Extensive keyword analytics and competitive insights, superior for content strategy. |
| Site Audit | In-depth site audit functionality providing SEO health scores. More granular reports than Semrush on specific issues. | Basic audit options available but lacks the competitive depth and frequency of updates that Semrush provides. | Detailed site auditing with easy navigation through issues. Comparable to Semrush but less intuitive for new users. | Integrated within WordPress; user-friendly but lacks the expansive features of Semrush’s audit tool. | Basic site auditing capabilities but less comprehensive in diagnostic detail compared to Semrush. | Excellent content analysis and on-page audit, but lacks high-level site audit capabilities like Semrush. | Comprehensive site audits with actionable recommendations and detailed issue prioritization. |
| Content Analysis | Content Explorer tool for finding top-performing content; excels in identifying content gaps compared to Semrush’s tools. | Limited content analysis; primarily focuses on link metrics. No comprehensive content strategy tool like Semrush. | Offers unique content suggestions and an "On-Page Grader" tool for optimization; slightly less robust than Semrush’s in-depth content analysis. | SEO optimization feedback directly on pages; user-friendly but not as deep as Semrush’s feature set. | Basic SEO insights on content performance; not as rich in data as Semrush for strategy development. | Strong focus on content SEO; offers readability analysis but less competitive intelligence than Semrush. | Advanced content marketing tools with detailed metrics and recommendations for strategy. |
| User Interface | Clean, intuitive dashboard with easy navigation; arguably more user-friendly than Semrush for certain metrics. | Simple interface focused more on backlink metrics. Less user-friendly when compared to the comprehensive layout of Semrush. | User-friendly interface with clear metrics; needs improvement for deeper analyses compared to Semrush’s capabilities. | Streamlined experience within WordPress, very straightforward but lacks advanced features of Semrush. | Simplistic interface geared towards basic users; not as feature-rich as Semrush. | Intuitive design focused on WordPress users; not as comprehensive overall as Semrush. | Comprehensive dashboard with robust capabilities, though may be overwhelming for first-time users. |
| Support & Community | Extensive documentation, tutorials, and active user community. Semrush has extensive resources but Ahrefs’ community engagement is strong. | Offers resources but less engaging community forums compared to Ahrefs. | Excellent support and educational resources; Moz’s community engagement is high but not as robust as Ahrefs. | Active community and good documentation. Lacks Semrush’s scale of support options. | Growing community but not as extensive; offers basic support resources. | Strong support for WordPress users; community focus helps maintain engagement but lacks the scale seen with Semrush. | Extensive support and training resources, community forums, and webinars for deeper engagement. |
| Pricing | Higher price point among competitors but justifies it with detailed analytics. Semrush offers more flexible plans for different needs. | More affordable for basic users focusing on backlinks but lacks depth thus trade-off. | Competitive pricing for small businesses; Semrush offers more robust options for larger enterprises. | Free and Pro versions with good scalability; unique for its integration into WordPress. | Free tier with limited features, lower-priced plans; Semrush’s features generally demand higher fees. | Reasonably priced for its target audience but still limited in depth compared to Semrush. | Offers a range of plans catering to various business sizes and needs, typically higher tiers for advanced features. |
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Integration Capabilities for each Semrush competitor
| Alternative | Supported Integrations | Compatibility Notes |
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| Semrush | Google Analytics, Google Search Console, Trello, HubSpot, WordPress, Shopify, Slack | Wide range of integrations catering to diverse SEO and marketing needs. |
| Ahrefs | Google Sheets, Data Studio, API for custom integrations | Mainly focused on data export; less extensive tool integration compared to Semrush. |
| Majestic | API for custom tool integrations | Relies heavily on API for integration; limited direct integrations with widely used SEO tools. |
| Moz | Google Analytics, Google Search Console, Data Studio, API for custom integration | Offers several popular integrations and the Moz API for developers. |
| Rank Math | Google Analytics, Google Search Console, REST API for custom solutions | Integrates well with WordPress; primarily designed for SEO-focused integrations. |
| Ubersuggest | API for custom integrations | Limited integration with external tools but provides comprehensive keyword tracking and analysis. |
| Yoast | Google Search Console, WooCommerce, various plugins via REST API | Primarily focused on WordPress; supports schema integrations effectively. |
Pros and Cons of each Semrush Alternative
Here’s a concise comparison of alternatives to Semrush, focusing on their primary pros and cons based on common use cases:
| Alternative | Pros | Cons |
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| Ahrefs | – Extensive backlink analysis capabilities | – More expensive than some alternatives |
| – Robust keyword research and tracking tools | – Learning curve for beginners | |
| – Comprehensive site audit features | – No built-in social media tools | |
| ————– | ——————————————————————- | ————————————————————— |
| Majestic | – Strong focus on backlink analysis and link metrics | – User interface may be less intuitive |
| – Large historical backlink database | – Limited keyword tracking capabilities | |
| – Trust Flow and Citation Flow metrics for quality assessment | – Fewer SEO tools compared to Semrush | |
| ————– | ——————————————————————- | ————————————————————— |
| Moz | – User-friendly interface | – Limited features in lower pricing tiers |
| – Strong domain authority metrics | – Slower data update compared to competitors | |
| – Good local SEO tools | – Some advanced features require higher pricing | |
| ————– | ——————————————————————- | ————————————————————— |
| Rank Math | – Excellent for on-page SEO optimization | – Limited comprehensive backlink analysis |
| – Free version available with substantial features | – Mainly WordPress-focused, not for all platforms | |
| – Flexible schema markup integration | – Less community support compared to other platforms | |
| ————– | ——————————————————————- | ————————————————————— |
| Ubersuggest | – Affordable pricing with multiple features | – Limited export options for data |
| – User-friendly interface | – Less comprehensive data compared to Semrush | |
| – Good for keyword suggestions and content ideas | – Some advanced features paywalled | |
| ————– | ——————————————————————- | ————————————————————— |
| Yoast | – Strong on-page SEO capabilities | – Primarily focused on WordPress |
| – Easy integration with WordPress | – Limited features for keyword tracking | |
| – Provides actionable SEO recommendations | – No dedicated backlink analysis tools |
This table captures the key strengths and weaknesses of each alternative compared to Semrush for users looking to evaluate their options in the SEO toolkit.
Semrush vs Competitors: Traffic & Marketing Comparison
Traffic Comparison
Semrush attracts the highest organic traffic, peaking at over 1.3 million visits in late 2023. In contrast, Ahrefs comes next with traffic numbers fluctuating around 300,000 to 480,000, indicating a solid yet significantly lower performance. Majestic records the least with under 20,000 visits monthly, far behind competitors. Moz, Rankmath, Ubersuggest, and Yoast fall in between, with Ubersuggest and Yoast around 500,000 rides. Overall, Semrush stands out as the leader, while Majestic struggles to make an impact.
Top Performing Keywords
Semrush dominates keyword rankings with keywords like "free SEO", "keyword search tool", and "SEO software" ranking highly, boosting its traffic significantly. Ahrefs also has strong keywords such as "href SEO" and "link building", though their impact is lesser. Moz’s rankings for terms like "SEO platforms" indicate a focused strategy, while Rankmath shines with multiple variations of "SEO plugin" keywords. Unique keyword strategies, especially in long-tail queries, differentiate brands; Semrush excels in comprehensiveness, while others explore niche terms.
Conclusions on Visibility and Reach
Based on the analysis, Semrush has the strongest online visibility, driven by significant traffic and a broad range of high-ranking keywords. Ahrefs and Moz exhibit healthy visibility with targeted keyword strategies but fall short compared to Semrush. Majestic’s minimal traffic and keyword presence highlight its lack of reach. Ubersuggest and Yoast demonstrate solid niches in digital marketing, enhancing their visibility, particularly in the content and social media landscapes. Overall, Semrush’s performance sets a high bar for competitors.
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Other “Semrush” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to Semrush, along with their key features, strengths, and value propositions:
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SpyFu
- Key Features: Competitor keyword analysis, PPC research, backlink analysis, SERP analysis.
- Strengths: In-depth competitor insights, historical data on keywords and ad campaigns, user-friendly interface.
- Value Proposition: SpyFu specializes in competitive intelligence, allowing users to see how competitors are performing in SEO and PPC to refine their own strategies.
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Serpstat
- Key Features: Keyword research, site audit, backlink analysis, rank tracking, and competitor research.
- Strengths: Comprehensive all-in-one SEO platform, multi-language support, affordable pricing.
- Value Proposition: Serpstat provides a budget-friendly option with robust features suited for both SEO professionals and small businesses looking to boost their online presence.
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SEO PowerSuite
- Key Features: Rank tracking, website auditing, backlink monitoring, keyword research, and reporting tools.
- Strengths: Desktop-based software with offline capabilities, strong reporting features, and extensive data collection.
- Value Proposition: SEO PowerSuite is ideal for agencies and freelancers needing detailed reporting and analysis without a recurring subscription cost.
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AnswerThePublic
- Key Features: Question and phrase visualization, keyword research, content idea generation, audience insights.
- Strengths: Unique visual format for keyword queries, extensive user-question data collection, user-friendly interface.
- Value Proposition: AnswerThePublic helps marketers discover what their audience is asking about to create targeted content that drives traffic and engagement.
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BuzzSumo
- Key Features: Content research, social media analytics, influencer identification, trend tracking.
- Strengths: Focus on content performance and social engagement, robust database for content ideas, in-depth analysis of shareable content.
- Value Proposition: BuzzSumo excels in helping marketers understand which content resonates with audiences, providing invaluable insights for content strategy and marketing campaigns.
Frequently Asked Questions
What is Semrush used for?
Semrush is an all-in-one SEO tool that provides features for keyword research, competitor analysis, site audits, rank tracking, and social media management. It helps marketers improve their online visibility and optimize their digital marketing strategies.
How does Semrush compare to Ahrefs?
Both Semrush and Ahrefs are powerful SEO tools, but they have different strengths. Semrush offers a more extensive suite of features for PPC and social media, while Ahrefs excels in backlink analysis and keyword research. Your choice may depend on specific needs, such as content marketing or competitive analysis.
Is Semrush worth the investment?
Many users find Semrush to be a valuable investment due to its comprehensive features and data reliability. The platform provides actionable insights that can lead to improved rankings and increased traffic, which may justify its cost, especially for businesses aiming for growth.
What are the main alternatives to Semrush?
Some of the main alternatives to Semrush include Ahrefs, Moz, SpyFu, and Serpstat. Each offers unique features, so it’s essential to analyze your specific needs and budget when choosing the right SEO tool for you.
Can Semrush help with keyword research?
Yes, Semrush has robust keyword research tools that allow users to discover new keywords, analyze keyword difficulty, track rankings, and find long-tail keyword opportunities. This can help improve content strategies and enhance SEO efforts.
Does Semrush offer a free trial?
Yes, Semrush offers a free trial that allows users to explore its features with limited functionality. This trial can help potential customers decide if the platform meets their needs before committing to a subscription.
Is Semrush suitable for beginners?
Yes, Semrush is designed to be user-friendly and offers plenty of guides, tutorials, and customer support for beginners. While it provides advanced features for experienced marketers, its interface is intuitive and accessible for new users as well.
