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Semrush Best Competitors & Alternatives updated February 2025

Semrush Best Competitors & Alternatives updated February 2025

Top Semrush Alternatives & Competitors based on 690 Reviews

Brand Rating Pricing
semrush.com favicon Semrush ★ ★ ★ ☆ 3.8 Semrush offers three pricing tiers: Pro at $119.95/month, Guru at $229.95/month, and Business at $449.95/month, with discounts for annual billing. The Pro plan includes essential tools for freelancers and startups, the Guru plan adds more advanced features ideal for small and medium businesses, while the Business plan caters to agencies and larger operations.
ahrefs.com favicon Ahrefs ★ ★ ☆ 2.4 Ahrefs has four pricing plans: Lite at $99/month, Standard at $179/month, Advanced at $399/month, and Agency at $999/month, with annual subscription discounts available. Each plan varies by the number of projects and reports, with higher tiers providing more extensive data and unlimited user access.
majestic.com favicon Majestic ★ ★ ☆ 2.6 Majestic offers three pricing levels: Lite at $49.99/month, Pro at $99.99/month, and API plans starting at $399/month. The Lite plan provides basic features, Pro expands on those capabilities, and API plans are designed for those who need to integrate Majestic’s data into their own applications.
moz.com favicon Moz ★ ★ ★ ★ ☆ 4 Moz provides four pricing options: Standard at $99/month, Medium at $179/month, Large at $249/month, and Premium at $599/month. Each plan increases in the number of keyword tracking, site audits, and other analytics features, with more resources for larger SEO teams and enterprises.
rankmath.com favicon Rankmath ★ ★ ★ ☆ 3.2 Rank Math offers a free version and a Pro version priced at $59/year, with a Business plan at $199/year and an Agency plan available for $499/year. The Pro plans include advanced features like tracking and monitoring, additional functionalities for multiple sites, and enhanced support services.
neilpatel.com favicon Ubersuggest Neil Patel’s tool offers a free version, with a paid plan starting at $29/month for individuals needing premium features. The monthly plan provides full access to advanced SEO tools and reports, with potential volume discounts for annual subscriptions.
yoast.com favicon Yoast ★ ★ ★ ★ ☆ 4.6 Yoast’s pricing for their SEO plugin starts at $99 for a single site, with options for multiple sites available for $199 (up to 5 sites) and $399 (up to 10 sites). The premium plans give access to additional features like redirect management and premium support.

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Why should you be looking for a Semrush alternative?

Users seeking alternatives to Semrush often do so due to specific feature requirements, ease of use, budget limitations, or the need for better support. Depending on their individual goals, they may find that other tools align more closely with their expectations. Key alternatives include Ahrefs and Moz, known for their SEO analytics, Majestic with its backlink focus, Rankmath and Yoast for WordPress optimization, and Ubersuggest for affordability and simplicity. This article will examine the features, pricing, and target users of each option for informed decision-making.

Quick Overview of Top Semrush Competitors

  • AhrefsMost Comprehensive Semrush Alternative for Backlink Analysis

    • Offers extensive backlink analysis capabilities with a vast database of links.
    • Features a powerful keyword explorer and site audit tool, providing in-depth insights and recommendations.
    • Includes content gap analysis to identify keyword opportunities against competitors.
  • MajesticBest Semrush Competitor for Link Intelligence

    • Specializes in backlink analysis with tools such as the Trust Flow and Citation Flow metrics to assess link quality.
    • Provides keyword-related data, but focuses more on link profiling than keyword research.
    • Offers unique tools like "Site Explorer" for thorough analysis of any website’s backlink profile.
  • MozTop Semrush Alternative for User-Friendly Interface

    • Known for its intuitive interface, making it accessible for users new to SEO.
    • Features include Keyword Explorer and Moz Pro, which provide keyword recommendations and SERP analysis.
    • Offers a robust community with educational resources via Moz Blog and Whiteboard Friday.
  • RankmathBest Semrush Competitor for WordPress SEO

    • A free SEO plugin for WordPress with features to optimize website content directly within the CMS.
    • Offers built-in keyword tracking, and SEO analysis, making it convenient for website optimization.
    • Includes structured data integration and local SEO tools, enhancing visibility in searches.
  • UbersuggestCheapest Semrush Alternative for Keyword Discovery

    • A budget-friendly option with features for keyword suggestion, site audits, and backlink data.
    • Incorporates content ideas based on top-performing competitors to inspire blog and article topics.
    • Offers a straightforward keyword tracking system tailored for small businesses and startups.
  • YoastBest Semrush Competitor for On-Page SEO

    • Primarily focused on on-page SEO optimization within the WordPress platform.
    • Provides real-time analysis of content readability and keyword usage, offering actionable insights.
    • Features a configuration setup for local SEO, making it suitable for services targeting local markets.

Semrush Alternatives: Feature by Feature Comparison

Feature Ahrefs Majestic Moz Rankmath Ubersuggest Yoast Semrush (Comparison)
Backlink Analysis Extensive backlink database with user-friendly interface. Offers ‘Site Explorer’ for detailed backlink profiles. Specializes in backlinks with tools like ‘Link Intelligence’ and ‘Site Explorer’. Comprehensive backlink profile with Link Explorer. Limited backlink analysis features, primarily focuses on SEO for WordPress sites. Basic backlink analysis. Primarily focuses on keyword and content strategies. Does not focus on backlink analysis; integrates with other tools for mentions and links. Semrush offers solid backlink analysis but lacks the depth of Ahrefs and Majestic.
Keyword Research Advanced keyword Explorer with hundreds of filters for precise targeting. Limited keyword research tools compared to others. Offers a robust keyword database and keywords explorer. Strong keyword suggestions and automatic keyword ranking tracking. Provides keyword ideas along with data on volume and trends. Great keyword suggestions with readability index for improved SEO. Semrush excels in keyword research but lacks the depth of Ahrefs’ filtering.
Site Audits Powerful site audit tool with actionable insights on SEO health. Limited site audit capabilities compared to competitors. Comprehensive site audit feature with SEO recommendations. In-depth site analysis with instantaneous SEO score tracking. Offers a basic site audit feature focusing on performance issues. In-depth content analysis with recommendations for keyword density and readability. Semrush’s site audit is powerful but lacks the real-time tracking of Rankmath.
Content Explorer Allows users to find top-performing content in any niche effortlessly. No direct content explorer feature. Content Explorer helps identify popular content and track metrics. Integrated content analysis tools for SEO optimization. No dedicated content explorer but emphasizes keyword-driven content ideas. Offers a content analysis feature to improve on-page optimization. Semrush has a good content marketing tool suite but lacks the specifics of Ahrefs.
Rank Tracking Offers daily rank tracking with SERP features integration. Basic rank tracking without advanced features. Daily rank tracking with visual reporting. Automated keyword tracking integrated with Google Search Console. Daily rank tracking with a simple dashboard interface. No rank tracking feature; focused only on content and technical SEO. Semrush provides extensive rank tracking features unrivaled in automation.
Competitor Analysis Detailed competitor analysis with traffic estimation and organic keywords overview. Basic competitive analysis tools. Effective competitor analysis tools to uncover organic strategies. Lacks extensive competitor analysis capabilities. Simple competitor insights primarily focused on content ideas. No direct competitor analysis; focuses more on content quality. Semrush stands out for its comprehensive competitor research tools.
User Interface Highly intuitive and modern interface, making navigation easy for users. Interface can be overwhelming for new users. User-friendly interface with easy access to features. Clean and straightforward interface suitable for WordPress users. Clean interface but may feel basic compared to others. Simple interface focused on user experience in WordPress. Semrush has an advanced interface but may be too complex for beginners.
Support & Documentation Wide array of tutorials, guides, and community support for users. Limited resources and guides compared to others. Extensive documentation and active community for assistance. Excellent support with documentation tailored for WordPress users. Comprehensive guides and community support for learners. Strong support through forums, but less extensive compared to Moz. Semrush provides robust support options and extensive documentation.
Cost & Value Offers competitive pricing for a wide range of features, highly regarded in relation to provided value. Competitive pricing for backlink-focused features. Subscription-based model that provides good value for SEO tools. Freemium model with extensive free features for WordPress users. Affordable pricing, especially for freelancers and small businesses. Offers a free version with optional paid add-ons. Semrush provides a vast toolkit, but at a higher price point, suitable for professionals.

This comparison clearly delineates the strengths and unique qualities of each SEO tool against Semrush, providing users with a clear understanding of which platform may best serve their needs.

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Integration Capabilities for each Semrush competitor

Alternative Supported Integrations Compatibility Notes
Semrush Google Analytics, Google Search Console, Facebook, YouTube, Shopify, WordPress, HubSpot, and more. Extensive integration options; particularly strong with analytics and content management systems.
Ahrefs Notable integrations via API with Google Docs, Google Sheets, and WordPress plugins. Limited third-party integrations directly listed. Primarily focuses on data extraction via its API; less emphasis on integrations compared to other tools.
Majestic API integration supporting custom applications and tools, with potential integrations into platforms like WordPress and other CMS solutions. Focused on developers; integration largely reliant on usage of their API for custom solutions.
Moz Integrations with Google Analytics, Google Search Console, Zapier, HubSpot, and more through API & app gallery. Comprehensive integration with popular analytics tools; facilitates automation via Zapier.
Rank Math URL Inspection API for integration with any system; no extensive third-party integration listings found. Primarily designed to work within WordPress; lacks broader third-party integrations compared to others.
Ubersuggest Integrates with Google Analytics and Google Search Console; manual export options for data use in external tools. Basic integrations focusing on a streamlined user experience; not as extensive in API offerings as other tools.
Yoast Integrations with Google Analytics, Google Tag Manager, and various Schema markups. Integration focused on improving SEO on WordPress sites; compatible mainly within the WordPress ecosystem.

Pros and Cons of each Semrush Alternative

Here’s a detailed comparison of alternatives to Semrush, highlighting the primary pros and cons of each tool:

Alternative Pros Cons
Ahrefs – Extensive backlink database for link building – Higher pricing compared to some alternatives
– Strong keyword research tools – Limited on-page SEO analysis and recommendations
– Comprehensive site auditing and monitoring – Can be overwhelming for beginners
– Offers a robust content explorer for analyzing high-performing content
Majestic – Extensive and detailed backlink analysis – User interface can be confusing for new users
– Unique metrics such as Trust Flow and Citation Flow – Limited keyword research capabilities compared to Semrush
– Focus on link building with advanced tools – Less support for on-page optimization strategies
– Historical data available for backlinks
Moz – User-friendly interface with clear visualizations – Limited keyword tracking and less comprehensive data compared to Semrush
– Strong community and educational resources – Local SEO features are not as robust as Semrush
– Good on-page optimization tools and recommendations – Lower accuracy in link data and metrics compared to top competitors
Rank Math – Highly effective for WordPress users with added SEO features – Limited to WordPress; not suitable for non-WordPress sites
– Free version offers significant functionality for site optimization – Less comprehensive analytics and marketing tools compared to Semrush
– User-friendly setup and detailed on-page recommendations – Lacks world-class backlink analysis
Ubersuggest – Affordable pricing with a free tier for entry-level users – Limited data accuracy compared to Semrush
– Simple and easy-to-use interface for beginners – Features may lack depth in comparison to more powerful competitors
– Offers keyword ideas and content suggestions effectively – Less comprehensive backlink analysis than other alternatives
Yoast – Excellent on-page SEO suggestions for WordPress users – Limited functionality beyond WordPress optimization
– Real-time content analysis and readability checks – Not an all-in-one SEO tool; lacks extensive analytics or reporting features
– User-friendly interface for writers and content creators – Doesn’t cover off-page SEO metrics or backlink analysis

This table provides a clear view of each alternative’s strengths and weaknesses relative to Semrush, helping to identify which tool might be suitable for specific use cases.

Semrush vs Competitors: Traffic & Marketing Comparison

Traffic Comparison:
In terms of organic traffic, Semrush leads significantly with peak traffic figures reaching over 1.4 million, consistently maintaining high numbers throughout the past months. Moz follows with a steady performance around 170,000 but falls far behind. Ahrefs maintains a moderate traffic level near 500,000, while Rank Math, Ubersuggest, and Yoast range from approximately 200,000 to 580,000. Majestic records the lowest organic traffic, hovering around 15,000. This indicates that Semrush has the strongest online presence, while Majestic struggles to attract visits.

Top Performing Keywords:
Semrush’s keyword strategy shines with top rankings for pivotal terms like "semrush seo" and "keyword analysis." Ahrefs excels by ranking high for terms related to link building and SEO tools, indicating a focus on backlink services. Moz leverages its strength through local SEO keywords and similar tool-related searches. Rank Math emphasizes WordPress-related SEO, while Ubersuggest focuses on marketing keywords. Notably, Majestic uses keywords related to backlinks but fails to rank prominently, hinting at potential gaps in strategy compared to competitors.

Conclusions on Visibility and Reach:
Semrush emerges as the powerhouse in visibility and reach, boasting the highest organic traffic and dominating keyword rankings, particularly in SEO tools. Ahrefs demonstrates a strong performance in backlink-oriented niches, while Moz captures a solid audience with local SEO focus. Rank Math shows potential in WordPress SEO, but Ubersuggest’s broader marketing strategy lacks the same depth. Overall, Semrush and Ahrefs display considerable online visibility, while Majestic’s limited traffic reveals a need for strategic enhancement in its keyword targeting.

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Other “Semrush” Alternatives & Competitors that you can find for free

Here are five alternatives and competitors to Semrush, along with their key features, strengths, and value propositions:

  1. Serpstat

    • Key Features: Keyword research, rank tracking, backlink analysis, site audit, competitor analysis.
    • Strengths: User-friendly interface, comprehensive data on ads and keywords, combines multiple tools into one platform.
    • Value Proposition: Offers a budget-friendly, all-in-one SEO tool that caters to various digital marketing needs, ideal for both beginners and experienced users.
  2. SpyFu

    • Key Features: Competitor analysis, keyword research, PPC research, SERP analysis, backlink tracking.
    • Strengths: Strong focus on competitor insights, particularly for paid search strategies, and extensive historical data.
    • Value Proposition: Helps marketers uncover competitors’ strategies in both organic and paid search, enabling informed decision-making for SEO and PPC campaigns.
  3. SEMrush

    • Key Features: SEO toolkit, advertising research, social media management, content marketing tools, marketplace for freelance services.
    • Strengths: Wide range of tools for every aspect of online marketing, in-depth competitor benchmarking, and robust content market insights.
    • Value Proposition: A comprehensive solution for digital marketing that excels in competitive analysis and actionable insights, enhancing overall online visibility.
  4. KWFinder

    • Key Features: Keyword research, SERP tracking, search volume features, competitor keyword research.
    • Strengths: Simple, intuitive design focuses solely on keyword research with effective filtering options.
    • Value Proposition: Ideal for those looking for a straightforward keyword research tool that delivers high-quality data in a user-friendly format.
  5. BrightEdge

    • Key Features: SEO insights, content optimization, competitive benchmarking, performance tracking, and AI-driven recommendations.
    • Strengths: Strong enterprise-level capabilities, advanced AI analytics for content performance, and integration with existing marketing tools.
    • Value Proposition: Provides large enterprises with powerful tools for data-driven decision-making to optimize content and enhance organic visibility across multiple channels.

Frequently Asked Questions

What is Semrush and what does it offer?

Semrush is an all-in-one digital marketing tool that offers features for SEO, content marketing, competitive analysis, PPC, social media, and market research. It helps businesses improve their online visibility and analyze competitor strategies.

How does Semrush compare to Ahrefs?

Semrush and Ahrefs both offer robust SEO tools, but Semrush provides a more comprehensive suite for PPC and social media management alongside SEO features. Ahrefs is known for its backlink analysis and site audit capabilities, while Semrush excels in keyword research and competitive analysis.

Is Semrush suitable for beginners?

Yes, Semrush offers a user-friendly interface along with various tutorials and a knowledge base for beginners. It also includes features that cater to both novice and experienced digital marketers.

What is the pricing structure of Semrush?

Semrush offers several pricing tiers, including Pro, Guru, and Business plans, each tailored to different levels of use and feature access. There is also a free trial available for users to explore the platform before committing.

Can Semrush help with local SEO?

Yes, Semrush provides tools specifically designed for local SEO, including the ability to track local search rankings, conduct local keyword research, and analyze competitors’ local strategies.

How does Semrush support keyword research?

Semrush offers a powerful keyword research tool that shows search volume, keyword difficulty, trends, related keywords, and SERP results. It helps users identify the best keywords to target for their content strategy.

What are some alternatives to Semrush?

Alternatives to Semrush include Ahrefs, Moz, Ubersuggest, and SpyFu, each offering varying features for SEO, keyword research, backlink analysis, and competitive insights suited for different user needs.

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