SWOT Analysis: 120+ Questions to Optimize Your Strategy

Introduction to Swot Analysis

the need for SWOT analysis transcends beyond just the startup phase. It’s a crucial compass at every turn and twist of an organization’s journey, especially when standing at the crossroads of pivotal decisions. Interestingly, the power of SWOT analysis isn’t confined to boardrooms and business strategies alone. A growing number of individuals are harnessing this tool for personal development and decision-making. In this guide, we’ll delve into the art of asking the right questions—those that open doors to insights and opportunities, whether it’s for your business or personal growth. Let’s embark on a journey to uncover the most effective SWOT analysis questions that can illuminate paths and unlock potential.

SWOT Analysis Types

Before we dive into the questions, let’s first understand the types of SWOT analysis. This tool is not a one-size-fits-all; it adapts to various contexts, each with its unique set of challenges and opportunities. From traditional business and market analyses to more focused areas like marketing, small business strategies, nonprofit objectives, and even personal growth, SWOT analysis morphs to fit the situation. It also plays a significant role in internal evaluations, such as human resources and team dynamics. This versatility makes it invaluable across different scenarios. In the following section, we’ll explore tailored questions for each of these types, helping you to apply SWOT analysis with precision and purpose

analyze seasonal fluctuation

Business x Market SWOT Analysis

This type focuses on evaluating a business in relation to its market environment. It helps in understanding how a company stacks up against competitors and what market dynamics it should leverage or be wary of.

identify ppc competitors

Competitor SWOT Analysis

Here, the focus shifts to understanding your competitors' strengths, weaknesses, opportunities, and threats. This type is crucial for businesses aiming to gain a competitive edge.

ppc landing page

Product or Service SWOT Analysis

This approach is centered around a specific product or service, assessing its strengths and weaknesses and identifying opportunities for improvement or innovation.

ppc ad placement analysis

Marketing SWOT Analysis

Tailored for marketing strategies, this type helps in identifying the internal and external factors that can impact marketing efforts.

small business swot analysis

Small Business SWOT Analysis

Small businesses have unique challenges and opportunities, and this type of analysis is designed to address those specific needs.

non profit swot analysis

Nonprofit SWOT Analysis

For nonprofit organizations, SWOT analysis can shed light on how they can better achieve their missions amidst various challenges.

internal HR swot analysis

Internal SWOT Analysis (Human Resources)

Focused on the internal environment of an organization, especially its human resources, this type helps in identifying internal strengths and weaknesses and opportunities for staff development and addressing potential threats.

team swot analysis

Team SWOT Analysis

This is particularly useful for assessing the dynamics and potential of a team within an organization.

Each type of SWOT analysis brings its own set of questions, adapted to extract the most relevant information for that particular context. As we explore over 100 SWOT analysis questions in the following sections, we’ll see how each type applies these questions to glean actionable insights.

The Importance of Asking the Right Questions

Understanding the significance of asking the right questions in a SWOT analysis is crucial. It’s about more than just listing strengths, weaknesses, opportunities, and threats. The essence lies in how these aspects relate to each other and influence your specific situation, whether it’s a business, a nonprofit, or your personal life.

Take, for instance, a product SWOT analysis. The right questions can reveal much more than the product’s features and limitations. They can uncover how these characteristics position the product in the market, identify potential areas for innovation, and highlight opportunities for new market penetration or improved customer satisfaction.

For a business, targeted SWOT questions can similarly uncover nuances in market positioning and competitive landscapes. They can illuminate potential challenges and untapped market opportunities, guiding strategic planning and decision-making.

To make our point more clear let’s give an example of what a good swot analysis question and what a bad swot analysis question looks like:

Good Question Example: “How does our product differentiate from competitors in terms of innovation, usability, and customer satisfaction?”

  • This question is specific, targeted, and prompts an analysis of key areas where the product might stand out or need improvement. It encourages a comparative approach and a focus on customer experience, which are critical for strategic planning.

Bad Question Example: “Is our product good?”

  • This question is too vague and subjective. It doesn’t provide a clear direction for analysis and is likely to result in general, non-actionable responses. It lacks the depth and specificity needed to drive meaningful insights in a SWOT analysis.

A good SWOT question is precise, contextually relevant, and designed to elicit detailed and actionable insights. In contrast, a bad question is often vague, overly broad, and unlikely to lead to useful strategic information.

Ultimately, the effectiveness of a SWOT analysis depends significantly on the quality and relevance of the questions posed. This understanding is crucial in unlocking the full potential of your competitor analysis.

100+ SWOT Analysis Questions for every need

Armed with an understanding of the importance of asking the right questions, let’s delve into the heart of our guide: over 100 SWOT analysis questions, carefully curated to cater to a wide range of needs. These questions are designed to be adaptable, whether you’re assessing a business, a specific product, a marketing strategy, or even the dynamics within a small business or nonprofit organization.

Each set of questions is tailored to draw out the most relevant insights for its specific context. For instance, questions for a business SWOT analysis might focus on market position, competitive advantage, and customer perception, while those for a product analysis could delve into innovation, user experience, and market need.

This section will not only list these questions but also guide you on how to apply them effectively. The goal is to provide you with a comprehensive toolkit that enables you to conduct a thorough and insightful SWOT analysis, regardless of your particular focus or industry. Let’s begin with the traditional business and market SWOT analysis questions.

20 Traditional SWOT Analysis Questions (Business x Market)

business market swot analysis example

In the realm of business and market analysis, a well-structured SWOT analysis can offer invaluable insights. Here are 12 traditional SWOT analysis questions, divided into strengths, weaknesses, opportunities, and threats, each designed to probe deep into the core aspects of a business and its market environment.


  1. What unique resources or capabilities does our business possess that give us a competitive edge in the market?
  2. How does our customer service quality compare to our competitors?
  3. What aspects of our brand reputation or image stand out positively in the marketplace?
  4. Which of our products or services are market leaders, and why?
  5. How effective are our marketing strategies in comparison to our competitors?


  1. Are there any gaps in our product or service offerings compared to our competitors?
  2. What are the most common complaints or negative feedback from our customers?
  3. Do we have any internal processes or systems that are less efficient than those of our competitors?
  4. How does our pricing strategy affect our competitiveness in the market?
  5. Are there any skill or knowledge gaps within our team that affect our performance?


  1. What emerging market trends or consumer behaviors can we capitalize on?
  2. Are there underserved customer segments or geographic markets we can target?
  3. What potential partnerships or collaborations could enhance our market position?
  4. Can technological advancements be leveraged to improve our products or services?
  5. Are there regulatory changes that might open up new opportunities for our business?


  1. What are the most significant competitive threats currently facing our business?
  2. How might changes in regulations or economic conditions impact our market?
  3. Are there any technological advancements that could render our products or services obsolete?
  4. Is there a risk of new entrants disrupting the market or changing customer expectations?
  5. How vulnerable is our business to supply chain disruptions or resource scarcity?

20 Competitor SWOT Analysis Questions

competitor swot analysis example

Competitor SWOT analysis is essential for understanding how your business stacks up against others in the industry. It helps in identifying areas where you can improve and opportunities you can exploit. Here are twelve questions, categorized into strengths, weaknesses, opportunities, and threats, to help analyze your competitors effectively.


  1. What are the key strengths of our top competitors in the market?
  2. In what areas do our competitors excel in customer satisfaction?
  3. What marketing strategies have our competitors successfully implemented?
  4. What technological or innovative advantages do our competitors have?
  5. How do our competitors’ brand reputations give them an advantage in the market?


  1. What are the noticeable weaknesses in our competitors’ business models?
  2. Where do our competitors fall short in customer service or product quality?
  3. Are there any financial or operational vulnerabilities in our competitors’ strategies?
  4. What are the gaps in our competitors’ marketing efforts?
  5. In what areas are our competitors’ products or services inferior to ours?


  1. What market gaps or unmet customer needs are our competitors overlooking?
  2. Are there emerging market trends that our competitors are not capitalizing on?
  3. What technological advancements can we leverage that our competitors haven’t yet?
  4. Can we exploit any weaknesses in our competitors’ supply chains or distribution networks?
  5. Are there potential partnerships or collaborations that could give us an edge over our competitors?


  1. What aggressive marketing or sales strategies are our competitors using that could threaten our market share?
  2. Are our competitors planning to launch new products or services that could overshadow ours?
  3. How are our competitors adapting to technological changes, and what threats does this pose to us?
  4. Is there a potential for new competitors entering the market that could disrupt current dynamics?
  5. How might changes in consumer preferences influenced by competitors affect our business?

Addressing these questions gives a comprehensive view of your competitive landscape, allowing for strategic planning and positioning to better meet market challenges and opportunities.

20 Product or Service SWOT Analysis Questions

product swot analysis example

When conducting a SWOT analysis for a specific product or service, focusing on elements that directly impact its success and market position is crucial. Here are twelve questions to help dissect the strengths, weaknesses, opportunities, and threats associated with your product or service.


  1. What unique features or benefits does our product/service offer that competitors don’t?
  2. How does our product/service excel in terms of quality, durability, or reliability?
  3. What customer needs or pain points does our product/service address effectively?
  4. How has our product/service innovation been received in the market?
  5. What positive customer feedback or success stories do we have about our product/service?


  1. What limitations or drawbacks does our product/service have compared to alternatives?
  2. Are there any issues with the scalability or adaptability of our product/service?
  3. How does the cost of production or delivery impact the competitiveness of our product/service?
  4. What are the most common customer complaints or negative reviews about our product/service?
  5. Are there any challenges with maintaining the quality or consistency of our product/service?


  1. Are there emerging market trends that our product/service can capitalize on?
  2. Is there potential for product/service diversification or add-on features?
  3. Can we expand our product/service to new markets or customer segments?
  4. What partnership or collaboration opportunities could enhance our product/service value?
  5. Are there technological advancements we can integrate into our product/service?


  1. What are the risks of new competitors or substitute products/services entering the market?
  2. How could changes in consumer preferences or behaviors impact our product/service?
  3. Are there regulatory changes that could affect the production or sale of our product/service?
  4. What technological changes could make our product/service obsolete or less desirable?
  5. How vulnerable is our product/service to fluctuations in supply chain or raw material costs?

By exploring these questions, businesses can gain a more nuanced understanding of their product’s or service’s market position and strategize effectively to enhance its performance and appeal.

20 Marketing SWOT Analysis Questions

marketing swot analysis example

Marketing is a dynamic and critical component of business success. A SWOT analysis in this realm can provide deep insights into the effectiveness of your marketing strategies and identify areas for improvement. Here are twelve questions to guide your marketing SWOT analysis, focusing on identifying strengths, weaknesses, opportunities, and threats in your marketing efforts.


  1. What aspects of our marketing strategy have been most successful in reaching our target audience?
  2. How effective are our current branding and messaging in differentiating us from competitors?
  3. What digital marketing strategies have yielded the best results in terms of engagement and conversion?
  4. How strong is our online presence, including our website and social media platforms?
  5. What marketing partnerships or collaborations have significantly benefited our brand?


  1. Where do our marketing efforts fall short compared to our competitors?
  2. Are there gaps in our understanding or data about our target market?
  3. What are the limitations of our current marketing budget or resources?
  4. How effective are our current strategies in adapting to changing market trends?
  5. Are there any areas of digital marketing or new media where we are underperforming?


  1. Are there emerging trends or technologies we can leverage in our marketing?
  2. Is there potential for reaching new customer segments or expanding into new markets?
  3. How can we improve customer engagement and loyalty through our marketing efforts?
  4. What opportunities are there for co-marketing or partnerships that can expand our reach?
  5. Can we utilize customer feedback or market research to refine our marketing strategies?


  1. What are the primary challenges posed by our competitors’ marketing strategies?
  2. How might changes in consumer behavior or market trends affect our current marketing approach?
  3. Are there regulatory changes impacting marketing communications that could affect us?
  4. How does the evolving digital landscape threaten our current marketing practices?
  5. What risks are associated with potential negative publicity or brand image issues?

By answering these questions, businesses can better understand their marketing strengths and weaknesses, seize new opportunities, and mitigate potential threats. This leads to more informed, strategic, and effective marketing decisions.

20 SWOT Analysis Questions for a Small Business

small business swot analysis example

Small businesses face unique challenges and opportunities, making a tailored SWOT analysis crucial for their success. Here are twelve questions designed to help small business owners assess their strengths, weaknesses, opportunities, and threats in the context of a smaller scale operation.


  1. What unique advantages does our small business have due to its size or structure?
  2. How does our customer relationship and personal service stand out in the market?
  3. What are the core competencies or expertise that set our business apart?
  4. How flexible and adaptable is our business model in responding to market changes?
  5. In what ways does our local or community presence give us an edge?


  1. What limitations do we face due to our business size or budget constraints?
  2. Are there areas where lack of resources or expertise is hindering our growth?
  3. How do our marketing and outreach efforts compare to larger competitors?
  4. What challenges do we face in scaling our business or expanding our market reach?
  5. Are there operational inefficiencies that disproportionately affect us as a small business?


  1. Are there niche markets or customer segments that we can better serve than larger competitors?
  2. What local or community-based opportunities are available for our business to tap into?
  3. How can we leverage modern technologies to enhance our business efficiency and reach?
  4. Are there partnership or networking opportunities that could benefit our business?
  5. Can we exploit any gaps left by larger competitors in the market?


  1. What are the biggest competitive threats we face from larger companies or new entrants?
  2. How vulnerable is our business to economic downturns or market fluctuations?
  3. Are there any regulatory changes that could disproportionately impact our business?
  4. What risks are associated with our dependency on local markets or a limited customer base?
  5. How does the rapid pace of technological change potentially threaten our business model?

Addressing these questions allows small business owners to take a strategic approach, leveraging their unique strengths while identifying and mitigating potential risks. This analysis is key to fostering resilience and growth in the competitive business landscape.

20 Nonprofit SWOT Analysis Questions

non profit swot analysis example

Nonprofit organizations have distinct goals and challenges compared to for-profit businesses. A SWOT analysis for a nonprofit should focus on aspects that are crucial for its mission, sustainability, and community impact. Here are twelve questions tailored for nonprofits to evaluate their strengths, weaknesses, opportunities, and threats.


  1. What unique strengths does our nonprofit have in terms of community trust and engagement?
  2. How does our mission alignment and clarity stand out compared to other organizations?
  3. What are the key competencies and expertise of our team and board members?
  4. How effective are our fundraising strategies and donor relations?
  5. What partnerships and collaborations have we established that strengthen our impact?


  1. Are there areas where we lack resources or expertise that limit our effectiveness?
  2. How does our funding dependency affect our operational stability?
  3. Do we face challenges in volunteer management or staff retention?
  4. What gaps exist in our outreach or community engagement efforts?
  5. Are there inefficiencies in our program delivery or operational processes?


  1. What emerging needs or trends in the community can we address?
  2. Are there new funding sources or grant opportunities we can pursue?
  3. How can we expand or improve our services to have a greater impact?
  4. What partnerships or networks can we leverage to enhance our reach and resources?
  5. Can we adopt new technologies or strategies to improve our efficiency and effectiveness?


  1. What are the primary external challenges affecting our sector or focus area?
  2. How might changes in government policies or funding impact our operations?
  3. Are there shifts in public opinion or donor priorities that could affect our support?
  4. What are the risks associated with potential competition from other nonprofits or government programs?
  5. How does the evolving economic climate pose a threat to our funding and sustainability?

These questions are designed to help nonprofit organizations navigate their unique landscape, ensuring they stay mission-focused while addressing the practical realities of running an effective organization.

20 Internal SWOT Analysis Questions (for Human Resources)

HR swot analysis example

An internal SWOT analysis, especially focused on human resources, is crucial for understanding the dynamics within an organization. It can reveal insights into workforce capabilities, organizational culture, and internal processes. Here are twelve questions specifically designed for a human resources-focused SWOT analysis.


  1. What are the key strengths of our workforce, such as skills, experience, or diversity?
  2. How effective are our recruitment and retention strategies compared to industry standards?
  3. What aspects of our workplace culture contribute positively to employee satisfaction and productivity?
  4. How strong is our leadership and management team in driving employee engagement and development?
  5. What training and development opportunities do we offer that set us apart?


  1. Are there any skill gaps or areas where employee performance could be improved?
  2. How do our compensation and benefits compare with industry standards and competitors?
  3. Are there any weaknesses in our internal communication or collaboration processes?
  4. Do we face challenges in diversity, equity, and inclusion within our workforce?
  5. Are there any inefficiencies in our HR processes and policies?


  1. What emerging trends in human resource management can we adopt to improve our practices?
  2. Are there new tools or technologies that could enhance our HR efficiency and effectiveness?
  3. How can we improve employee engagement and satisfaction to boost productivity?
  4. What opportunities exist for partnership or collaboration in training and development?
  5. Can we leverage our organizational culture to attract top talent and build a stronger brand?


  1. What external factors, like market changes or regulatory shifts, could impact our workforce?
  2. Are there potential risks associated with employee turnover or talent scarcity?
  3. How might changes in labor laws or workplace regulations affect our HR practices?
  4. What are the threats posed by competitors in terms of talent acquisition and retention?
  5. How does the evolving nature of work, such as remote working trends, pose challenges to our existing HR model?

Addressing these questions helps organizations to strategically manage their human capital, ensuring that internal strengths are maximized while identifying and mitigating potential weaknesses and threats.

20 Team SWOT Analysis Questions

team swot analysis example

A team SWOT analysis focuses on the dynamics, strengths, weaknesses, opportunities, and threats within a specific team. This analysis is vital for enhancing teamwork, identifying areas for development, and leveraging the team’s collective strengths. Here are twelve questions designed for an effective team SWOT analysis.


  1. What are the unique skills and strengths each team member brings to the table?
  2. How does our team’s communication style contribute to our effectiveness?
  3. In what areas does our team consistently perform well or exceed expectations?
  4. What past successes can we attribute to our team’s collaboration and strategies?
  5. How does the diversity of perspectives in our team foster innovation and problem-solving?


  1. Are there any skill gaps or areas where the team as a whole could improve?
  2. Do we have challenges in terms of workload distribution or resource allocation?
  3. How does our conflict resolution process affect team dynamics and morale?
  4. Are there any issues with consistency or reliability in meeting deadlines or goals?
  5. Do we face difficulties in adapting to changes or new challenges?


  1. What training or development opportunities can enhance our team’s capabilities?
  2. How can we leverage each member’s unique skills for better collective results?
  3. Are there new projects or initiatives that align well with our team’s strengths?
  4. What collaborative opportunities exist within the organization that can benefit our team?
  5. Can we adopt new technologies or methodologies to improve our efficiency or creativity?


  1. What external factors, like organizational changes or market trends, could impact our team?
  2. Are there any internal conflicts or issues that threaten team cohesion?
  3. How might changes in team composition or leadership affect our performance?
  4. What are the risks of burnout or disengagement among team members?
  5. How does the competitive environment within the organization affect our team’s morale or focus?

By answering these questions, a team can gain a clearer understanding of its current state, identify areas for improvement, and develop strategies to become more cohesive, efficient, and effective in achieving its goals.

How to Answer SWOT Analysis Questions

Answering SWOT analysis questions effectively is key to gaining valuable insights. Whether you’re conducting a SWOT analysis for a business, a product, or on a personal level, the way you respond to these questions can significantly impact the usefulness of the exercise. Here are some tips on how to approach answering SWOT analysis questions:

  1. Be Honest and Objective: It’s crucial to be as honest and objective as possible. Overstating strengths or downplaying weaknesses won’t yield a realistic picture.

  2. Use Data and Evidence: Where possible, support your answers with data and evidence. This could include customer feedback, sales data, performance metrics, or personal achievements.

  3. Consider Different Perspectives: Try to look at the situation from different angles. For a business, this might mean considering customer, employee, and stakeholder perspectives. For personal analysis, think about how others might view your strengths and weaknesses.

  4. Keep it Relevant and Specific: Focus on factors that are directly relevant to the context of your SWOT analysis. Generalities can dilute the effectiveness of your findings.

  5. Think Both Short-Term and Long-Term: Consider how strengths, weaknesses, opportunities, and threats might play out in both the short-term and the long-term.

  6. Be Open to Discovery: Be prepared to uncover surprises or insights you hadn’t considered before. The goal is to learn and adapt, not to confirm preconceived notions.

  7. Prioritize: Especially in areas with numerous points (like strengths or opportunities), prioritize them in terms of their impact or relevance.

  8. Seek Feedback: Don’t hesitate to seek feedback or insights from others, particularly in areas where you might have blind spots.

  9. Reflect on Actionability: Think about how the insights gained from the SWOT analysis can be translated into actionable strategies.

  10. Review and Update Regularly: Circumstances change, and so should your SWOT analysis. Regular reviews can help keep your strategies relevant and effective.

By following these guidelines, your responses to SWOT analysis questions can become a powerful foundation for strategic planning and decision-making.

How to Use the SWOT Questions for Strategic Planning

Once you’ve answered your SWOT analysis questions, the next step is to use these insights for strategic planning. This process involves transforming the identified strengths, weaknesses, opportunities, and threats into actionable strategies. Here’s how you can effectively use SWOT questions for strategic planning:

  1. Leveraging Strengths: Identify how you can use your strengths to take advantage of opportunities and mitigate threats. For instance, if a strength is a strong brand reputation, consider how it can be leveraged in marketing campaigns or new product launches.

  2. Addressing Weaknesses: Develop plans to address weaknesses that may hinder your progress or make you vulnerable to threats. This could involve training, hiring new talent, or altering business processes.

  3. Capitalizing on Opportunities: Look at the opportunities identified and develop strategies to exploit them using your strengths. This might involve expanding into new markets, developing new products, or adopting new technologies.

  4. Mitigating Threats: Identify threats to your organization or personal goals and develop contingency plans. This might involve diversifying income sources, investing in new technologies, or building strategic partnerships to buffer against these threats.

  5. Setting Goals and Objectives: Use the insights from the SWOT analysis to set specific, measurable, achievable, relevant, and time-bound (SMART) goals and objectives.

  6. Resource Allocation: Determine what resources (time, budget, personnel) are needed to pursue the strategies you’ve identified. Make sure to allocate these resources in a way that maximizes your strengths and opportunities while minimizing weaknesses and threats.

  7. Action Plan: Develop a detailed action plan for each strategy. This should include what actions need to be taken, who is responsible, timelines, and how success will be measured.

  8. Monitor and Adjust: Once your strategies are in place, continuously monitor their effectiveness. Be prepared to make adjustments as needed, based on feedback and changing circumstances.

By thoughtfully applying the insights from your SWOT analysis to your strategic planning, you can create a robust framework for achieving your goals and navigating challenges effectively.

The Role of SWOT Analysis in Decision-Making

SWOT analysis plays a pivotal role in decision-making processes for businesses, teams, and individuals. By systematically evaluating strengths, weaknesses, opportunities, and threats, SWOT analysis provides a clear framework for informed decision-making. Here’s how it contributes to making better decisions:

  1. Comprehensive Understanding: SWOT analysis helps in gaining a well-rounded view of the internal and external factors affecting your entity. This comprehensive understanding is crucial for making informed decisions.

  2. Identifying Key Factors: It highlights the most critical strengths to leverage, weaknesses to address, opportunities to pursue, and threats to guard against, guiding decision-makers towards the most pressing areas of focus.

  3. Risk Management: By identifying potential threats, SWOT analysis aids in proactive risk management. It allows for the development of contingency plans and strategies to mitigate these risks.

  4. Capitalizing on Opportunities: It helps in recognizing and prioritizing opportunities that align with the entity’s strengths, enabling decision-makers to allocate resources effectively and pursue these opportunities strategically.

  5. Addressing Weaknesses: SWOT analysis brings clarity to areas of weakness, facilitating decisions on where to invest in improvements, be it in skills, resources, or processes.

  6. Strategic Alignment: Decisions made post-SWOT analysis are more likely to be aligned with the overall goals and strategy of the organization or individual, ensuring a cohesive and directed approach.

  7. Encouraging Collaboration and Engagement: Involving various stakeholders in the SWOT analysis process promotes a culture of collaboration and collective decision-making. This leads to decisions that are more widely accepted and supported.

  8. Facilitating Change Management: When significant changes are needed, SWOT analysis provides a solid rationale for the change, aiding in smoother implementation and adoption.

  9. Future Planning: It also plays a crucial role in long-term strategic planning, helping decision-makers envision future paths and prepare accordingly.

In summary, SWOT analysis is an invaluable tool in the decision-making toolkit, offering a structured approach to evaluate situations, identify critical issues, and develop well-informed strategies and solutions.

Real-Life Examples of SWOT Analysis Success

To truly grasp the practical application of SWOT analysis, it’s insightful to explore how prominent companies implement this strategic tool. In this section, we delve into two notable examples from major U.S. brands, The Home Depot and Subway. These cases not only illustrate the real-world relevance of SWOT analysis but also offer relatable insights into how large-scale businesses utilize this framework to navigate their market landscapes. By examining the specific strengths, weaknesses, opportunities, and threats these companies face, we gain a clearer understanding of SWOT analysis’s impact on business strategy and decision-making.

Swot Analysis Example 1: The Home Depot

swot analysis example the home depot

The Home Depot

As the world’s largest home improvement retailer, The Home Depot’s SWOT analysis revealed its strengths as being the largest in the industry, highly profitable, having a successful ‘Buy Online Pickup In-Store’ (BOPIS) strategy, offering value for money, and a wide variety of products. However, it also identified weaknesses such as its heavy reliance on the US market, aging infrastructure, and late adoption of eCommerce. The opportunities included expanding to more countries, increasing online sales, and focusing on the home decor section. Threats included growing competition, the risk of recession, and price deflation.


Largest in the industryMostly based in the USExpanding market to more countriesGrowing competition
Highly profitableAging infrastructureIncreasing online salesRecession
BOPIS strategy (Buy Online, Pickup In-Store)Late adoption to eCommerceFocus on the home decor sectionPrice deflation
Value for money   
Wide variety of products   

Swot Analysis Example 2: Subway

swot analysis example subway

Subway: Known for its submarine sandwiches, salads, and beverages, Subway’s SWOT analysis highlighted strengths like having the highest number of outlets among competitors, high brand loyalty, and the perceived health benefits of its products. Weaknesses included issues with brand value, varying customer satisfaction, and outdated outlet designs. Opportunities for Subway included offering more healthy options, introducing home delivery and drive-through services, and diversifying the menu. Threats involved competition from similar new restaurants and potential backlash that could harm brand reputation.

Highest number of outlets among competitorsBrand valueOffer more healthy optionsSimilar new restaurants
High brand loyaltyVarying customer satisfactionHome delivery and drive-through servicesPotential backlash harming brand reputation
Health benefits of productsThe old design of the outletsDiversification of the menu

Ask the right questions during your Swot Analysis to succeed

In conclusion, SWOT analysis stands as an indispensable tool for strategic planning across various domains, be it in business, non-profits, or personal development. This comprehensive guide has walked you through over 100 tailored SWOT analysis questions, each designed to elicit deep insights for different scenarios. From understanding the types of SWOT analyses to learning how to effectively answer and use these questions for strategic planning, the guide provides a thorough blueprint.

Real-life examples from The Home Depot and Subway illustrate the practical application and success of SWOT analysis in making informed decisions and adapting to market dynamics. These cases highlight the importance of regularly conducting SWOT analyses to stay competitive and responsive to changing environments.

Whether you’re a business leader, a team manager, a small business owner, or an individual looking to grow personally, integrating SWOT analysis into your strategic planning can illuminate pathways to success. It’s a tool that not only helps in identifying where you are but also in charting where you could be. Remember, the effectiveness of a SWOT analysis is not just in the identification of strengths, weaknesses, opportunities, and threats but in the actions taken following the analysis.

Embrace SWOT analysis as part of your regular planning process, and you’ll find it an invaluable asset in navigating the complex and ever-changing landscapes of your professional and personal life.

What kind of questions should I ask for a SWOT analysis?

Focus on questions that evaluate internal strengths and weaknesses, such as resources, capabilities, and areas for improvement. Also, consider external opportunities and threats like market trends, competition, and regulatory changes.

What questions must be asked when using balanced scorecard analysis?

Questions in a balanced scorecard analysis should cover four perspectives: financial performance, customer knowledge, internal business processes, and learning and growth. Ask about metrics like revenue growth, customer satisfaction, operational efficiency, and employee development.

Are there any tools or software to assist with SWOT analysis questions and answers?

Yes, there are various tools and software available for conducting SWOT analysis, ranging from simple templates in Microsoft Word or Excel to more sophisticated strategic planning software that offers SWOT analysis features.

Should SWOT analysis questions be tailored for each organization?

Absolutely. It's crucial to tailor SWOT questions to the specific context and needs of each organization. This ensures that the analysis is relevant and provides actionable insights