| Tool Name | Key Features | Advantages | Disadvantages | Pricing |
|---|---|---|---|---|
| Competitors App | Tracks PPC ads, website updates, social media ads, SEO, email marketing | In-depth competitor insights, real-time alerts | Requires a paid plan for full features | $19/month with 14-day free trial. |
| Awario | Real-time social listening, sentiment analysis, analytics | Strong social listening, detailed reporting | Higher starting price | $49/month. |
| Mention | Tracks web, news, blogs, social media, sentiment analysis | Real-time alerts, comprehensive platform | Free plan has limited features | $49/month, free plan available |
| Talkwalker | Media monitoring, social listening, sentiment analysis | Advanced analytics, custom reporting | Paid version has custom pricing | Free for basic alerts; Paid version – custom pricing |
| Brandwatch | Social listening, trend monitoring, customizable dashboards | Detailed analytics, historical data analysis | Higher pricing for advanced features | Custom pricing |
| Meltwater | Media monitoring, social media tracking, sentiment analysis | Comprehensive media intelligence | Custom pricing can be costly | Custom pricing |
| Sprout Social | Social scheduling, real-time tracking, analytics | All-in-one social media management | Higher pricing, focus on social media only | $249/month. |
| Social Searcher | Real-time social media tracking, sentiment analysis | Free plan available, engagement metrics | Limited features in free plan | Free; Premium from €8.49/month |
| Brand24 | Real-time monitoring, sentiment analysis, influencer tracking | Real-time alerts, detailed sentiment analysis | High starting price | $149/month. |
| Determ | Real-time tracking, sentiment analysis, competitor monitoring | Customizable reports, in-depth competitor insights | Custom pricing | Custom pricing |
| Keyhole | Hashtag & keyword tracking, social media analytics | Strong social media tracking, real-time insights | Focused on social media | $89/month. |
| Cision | Media monitoring, PR outreach, audience insights | Comprehensive PR tools | Custom pricing, complex setup | Custom pricing |
| Prowly | Media monitoring, press release management, analytics | Combines PR and monitoring in one platform | Higher starting price | $369/month. |
| Freshworks | Social media tracking, CRM integration, real-time alerts | Combines media tracking with customer management | Limited media monitoring features | $18/user/month |
| Uptrends | Website performance monitoring, real-time alerts | Focused on uptime and performance monitoring | Limited to website-related alerts | $18/month |
Google Alerts has been a staple for tracking online mentions and staying updated on specific topics, but it’s not the only option out there. Whether you’re a business looking to monitor your brand, a content creator tracking trends, or someone just curious about specific keywords, you might find Google Alerts lacking in some areas. Fortunately, there are several Google Alerts alternatives that offer more robust features like real-time notifications, better customization, and detailed reporting. In this blog, we’ll dive into why you might want to consider these alternatives and explore the top tools available, both free and paid.
While Google Alerts offers a simple way to track mentions, there are several reasons why users are turning to alternatives:
As helpful as Google Alerts has been over the years, its limitations are becoming more apparent:
If you’re looking for more advanced features or simply want better tracking than Google Alerts offers, there are plenty of free and paid options available. Here’s a breakdown of some of the best Google Alerts alternatives that offer a range of features from basic monitoring to in-depth competitive analysis.
Competitors App is an advanced tool designed for businesses to track competitor activities across various platforms. It offers far more than simple alerts, giving users detailed insights into competitors’ online strategies, including ad campaigns, social media, and website updates.
Starts at $19/month, with a free trial available.
Competitors App offers real-time tracking of competitor ads, websites, and email campaigns, providing detailed insights far beyond Google Alerts’ capabilities.
First, create an account on Competitors.app. You'll need to provide some basic information about your business and your competitors. The setup process is straightforward and user-friendly.
Once your account is set up, add the competitors you want to analyze. You can usually do this by entering their website URLs. Competitors.app allows you to track multiple competitors, giving you a comprehensive view of your competitive landscape.
From the left sidebar, click on the "activity" section. This will take you to a page that shows all the data about your competitors, from paid ads, website changes, email marketing activities, social media activities to even their SEO performance.
In the "Activity" page, you'll see all of what your competitors are doing across lots of channels such as email, SEO, paid ads, their social media, customer reviews, mentions online to even their website changes.
You can hover each channel in the top bar to filter by it only and the competitor you want as well.
You can also filter by specific date range, such as a specific week, month or even a day. This feature allows you to see your competitors' activity overtime and how they have changed.
Competitors.app allows you to export your competitors' activities into a CSV or PDF format so that you can share them with your colleagues or do further analysis on them.
Awario is a powerful tool for real-time social listening and web monitoring, designed to help businesses track online mentions and brand reputation across various platforms. It’s particularly useful for marketers and businesses who need deeper insights into customer conversations happening across the web.
Starts at $49/month, with a 14-day free trial.
Awario is ideal for businesses that need real-time tracking of brand mentions across both social media and websites, with the added benefit of sentiment analysis. This makes it highly valuable for reputation management and market research.
Mention is a versatile media monitoring tool that helps businesses track online conversations across the web and social platforms. It allows you to monitor your brand, competitors, and industry trends in real-time.
Mention starts at $49/month, with a free plan available for basic monitoring.
Mention is perfect for tracking online mentions across multiple platforms, providing businesses with insights into brand awareness and reputation.
Talkwalker offers two solutions: Talkwalker Alerts, a free tool similar to Google Alerts, and the paid version of Talkwalker, a more advanced platform with enhanced features like social listening and deeper analytics. Both tools monitor mentions across websites, blogs, and social media.
Talkwalker Alerts is ideal for basic web monitoring, while the paid version serves businesses needing comprehensive social listening and competitive analysis.
Brandwatch is an advanced social listening platform designed for businesses seeking to monitor online conversations, track brand mentions, and gain insights into consumer behavior. It offers powerful analytics and data visualization tools to help brands understand their audience and competitors.
Brandwatch offers custom pricing based on your specific needs and usage.
Best suited for larger organizations requiring detailed social listening, audience insights, and competitive analysis.
Meltwater is a comprehensive media intelligence platform that offers social listening, media monitoring, and analytics. It’s widely used for brand management, competitive analysis, and gaining actionable insights into media coverage.
Meltwater operates with custom pricing based on business needs and volume of data tracked.
Ideal for companies seeking a complete media monitoring solution that covers both digital and traditional media, along with in-depth analytics.
Sprout Social is a social media management platform with built-in tools for monitoring mentions, managing engagement, and analyzing social media performance.
Plans start at $249/month, with a 30-day free trial available.
Sprout Social is perfect for businesses looking to streamline social media management while keeping track of brand mentions and engagement on major social networks.
Social Searcher is a free tool for tracking mentions across social media platforms and websites. It allows you to monitor keywords and brand mentions in real time, offering insights into social media engagement.
Offers a free plan, with premium options starting at €8.49/month.
Social Searcher is great for individuals and small businesses seeking affordable social media tracking with basic analytics.
Brand24 is a popular media monitoring tool that tracks online mentions in real-time across various platforms, including social media, blogs, and forums.
Starts at $149/month, with a free 14-day trial.
Brand24 is ideal for businesses that need in-depth brand monitoring, influencer tracking, and detailed sentiment analysis across the web and social media.
Determ is a media monitoring tool that tracks online mentions in real-time, providing businesses with insights into their brand reputation and industry trends across the web and social media platforms.
Offers custom pricing based on your needs and expected usage.
Determ is ideal for businesses needing real-time monitoring of their brand’s online presence, along with detailed sentiment analysis and competitor tracking.
Keyhole is a social media analytics and tracking tool that helps brands monitor hashtags, keywords, and mentions across social platforms in real-time.
Starts at $89/month, with a free trial available.
Keyhole is great for businesses focused on social media marketing, helping them track campaign performance, influencers, and customer sentiment efficiently.
Cision is a media monitoring and PR platform designed to help businesses track brand mentions, manage their public relations, and monitor news coverage. It offers a wide range of features to analyze media trends and connect with journalists and influencers.
Cision offers custom pricing based on the size and needs of the business.
Cision is ideal for companies focused on public relations and media monitoring, offering a robust platform for tracking brand reputation and engaging with media professionals.
Prowly is a PR and media relations platform that combines media monitoring with tools for managing press releases and media contacts. It’s perfect for businesses looking to streamline their PR efforts while also tracking brand mentions.
Prowly starts at $369/month
Use Case
Prowly is ideal for PR teams looking for a combined solution that offers media monitoring, contact management, and press release distribution all in one platform.
Freshworks is a customer engagement platform that offers a suite of tools for marketing, sales, and support, with added media monitoring capabilities. It allows businesses to track online mentions and gain insights into customer interactions.
Freshworks pricing starts at $18/user/month for the basic plan, with more advanced options available depending on your needs.
Freshworks is a good choice for businesses looking to integrate customer engagement with media monitoring. It’s particularly useful for teams that want to combine CRM functionalities with tracking mentions and customer interactions.
Freshworks is a customer engagement platform that offers a suite of tools for marketing, sales, and support, with added media monitoring capabilities. It allows businesses to track online mentions and gain insights into customer interactions.
Freshworks pricing starts at $18/user/month for the basic plan, with more advanced options available depending on your needs.
Freshworks is a good choice for businesses looking to integrate customer engagement with media monitoring. It’s particularly useful for teams that want to combine CRM functionalities with tracking mentions and customer interactions.
Selecting the best Google Alerts alternative depends on your specific needs and goals. Different tools offer various features, pricing models, and capabilities that cater to different types of users. To make the right choice, it’s important to consider the following factors:
By evaluating these factors, you can narrow down the best Google Alerts alternative tailored to your needs.
Google Alerts alternatives often provide more advanced features compared to Google Alerts. Tools like Competitors App, Awario, and Mention offer real-time tracking, social media monitoring, and sentiment analysis, which Google Alerts lacks. Alternatives also allow for better customization and more detailed reports, covering not only websites but also social platforms, blogs, and forums. In contrast, Google Alerts is limited to simple web tracking with no in-depth analytics or social media coverage.
Yes, most Google Alerts alternatives offer email notifications. Tools like Talkwalker Alerts and Mention provide real-time email alerts based on your chosen keywords, just like Google Alerts. Competitors App also allows you to receive detailed alerts via email, including competitor activity on social media, website updates, and SEO changes. Most alternatives let you customize the frequency of notifications to suit your needs, from instant alerts to daily or weekly summaries.
One strong paid alternative with a free trial is Competitors App. This tool is ideal for businesses that need more comprehensive monitoring, offering a wide range of features including social media ads, website updates, SEO tracking, and email marketing analysis. It comes with a free trial that allows you to test its advanced capabilities before committing to its paid plans, which start at $19/month. Competitors App provides real-time competitor insights, making it a powerful upgrade over basic tools like Google Alerts.
Competitors App SRL
support at competitors.app
Sanzienelor 3, Sibiu, Romania
+1 (302) 208-7954
