Top Brandwatch Alternatives & Competitors based on 54 Reviews
Reviews collected from
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gartner.com
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| Brand | Pricing |
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Brandwatch offers three pricing tiers: Consumer Intelligence, which provides access to social listening; Marketing Intelligence, which includes more advanced analytics; and Enterprise, which is customizable for organizations with specific needs. Pricing details are available upon request, indicating tailored solutions based on requirements. |
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Awario features three main plans: Individual, which is priced at $29/month, covering basic monitoring features; Professional at $79/month, adding more advanced options; and Agency at $249/month, designed for teams managing multiple client accounts with extensive capabilities including collaboration tools and API access. Annual subscriptions offer discounts. |
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BuzzSumo has four pricing plans: Pro at $99/month includes basic content research features; Plus at $179/month that offers more queries and additional tools; Large at $299/month for larger teams with greater needs; and Enterprise with customized features and pricing for teams requiring extensive functionality. Discounted rates are available for annual billing. |
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Mention offers four plans: Solo at $29/month for individuals focusing on basic monitoring; Pro at $99/month which includes collaboration tools; Most popular plan is the Larger at $199/month aimed at small to medium businesses; and Enterprise, with tailored solutions and pricing based on specific business needs. Further discounts apply with annual payments. |
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Talkwalker provides customized pricing without publicly listed tiers. Users can inquire for tailored solutions based on organizational needs and size. Talkwalker focuses on delivering extensive analytics and insights, suggesting a premium pricing model that reflects the advanced capabilities of their monitoring tools. |
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Why should you be looking for a Brandwatch alternative?
Users may seek alternatives to Brandwatch for various reasons, including specific feature requirements, ease of use, budget constraints, and support options. As brands strive for tailored solutions that fit different needs, several tools have emerged as prominent alternatives. Awario, BuzzSumo, Mention, and Talkwalker stand out for their unique features, pricing structures, and target users. This comparison will delve into how these platforms differentiate themselves in terms of functionality, affordability, and user experience, helping businesses find the right fit for their monitoring and analytics needs.
Quick Overview of Top Brandwatch Competitors
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Awario – Best Brandwatch Alternative for Real-Time Monitoring
Offers real-time social listening capabilities with advanced sentiment analysis. Unique strengths include automated alerts and a user-friendly interface, making it easy to track brand mentions and competitor activity across various platforms. -
BuzzSumo – Comprehensive Brandwatch Competitor for Content Insights
Focuses on content performance and influencer identification alongside social listening. Its unique features include extensive content analysis tools and the ability to discover trending topics, making it ideal for content marketers looking to optimize engagement. -
Mention – Affordable Brandwatch Alternative for Small Businesses
Provides an accessible pricing model while offering powerful monitoring tools. Key strengths include a real-time alert system and the ability to respond to mentions directly from the platform, catering especially well to smaller teams and businesses. -
Talkwalker – Feature-Rich Brandwatch Competitor for Data Analytics
Combines social listening with deep analytics capabilities, enabling users to derive actionable insights from data. Notable features include image recognition technology and extensive social media metrics, which provide a comprehensive overview of brand health and engagement trends.
Brandwatch Alternatives: Feature by Feature Comparison
| Feature | Awario | BuzzSumo | Mention | Talkwalker | Brandwatch |
|---|---|---|---|---|---|
| Real-Time Monitoring | Offers real-time monitoring across social media, forums, blogs, and news websites. | Provides alerts for content, but has a slower update mechanism. | Monitors social media mentions in real-time but is limited in blog and forum coverage. | Real-time alerts, similar to Awario, but specializes in extensive imagery and video analysis. | Offers robust real-time monitoring, excelling in depth and breadth across platforms. |
| Sentiment Analysis | Includes sentiment analysis that categorizes mentions as positive, negative, or neutral. | Lacks built-in sentiment analysis, requiring third-party tools. | Offers basic sentiment analysis, but not as nuanced as Brandwatch’s. | Advanced sentiment analysis leveraging AI, providing deeper insights into public perception. | Comprehensive sentiment analysis with AI-powered insights and detailed categorization. |
| Competitor Analysis | Features competitor tracking with sentiment analysis on their mentions, engagement levels, and more. | Strong focus on content performance but less emphasis on social media competitor monitoring. | Provides basic competitor monitoring but lacks detailed analytics compared to Brandwatch. | Offers competitive benchmarking across social platforms. | In-depth competitor analysis with robust metrics on engagement, reach, and strategy. |
| Influencer Identification | Helps identify influencers through keyword tracking and customized alerts to monitor their activity. | Features influencer identification but does not provide specific monitoring capabilities. | Identifies influencers in your niche; however, lacks detailed engagement tracking. | Strong influencer identification with extensive metrics on engagement, reach, and effectiveness. | Advanced influencer analysis with extensive tracking capabilities to gauge influencer impact. |
| Content Discovery | Provides content and trends discovery through comprehensive tracking across various channels. | Excellent content discovery options, showcasing trending topics and top-performing content. | Limited content discovery focused primarily on social media rather than broader channels. | Exceptional content discovery tools with features for visual content and rich media insights. | Strong content tracking, focusing on customer journey analytics and content performance measurement. |
| Alerts and Notifications | Customizable alerts and notifications for brand mentions and keywords across platforms. | Provides alerts for content performance but lacks the comprehensive notification system. | Sends notifications about mentions but offers less customization compared to Awario. | Offers customizable alerts, including visuals and video content notifications, appealing to brands. | Advanced alerts allowing for extensive keyword tracking across various digital channels. |
| User-Friendly Interface | User-friendly interface with intuitive navigation and dashboard simplicity focused on real-time results. | User interface focuses on content metrics, potentially overwhelming for novice users. | Clean interface, but may require more features for advanced users. | Comprehensive interface but can be complex due to its extensive features. | Sophisticated interface that might have a steeper learning curve, with extensive analytical tools. |
| Integration Options | Supports integration with various tools, including Slack and Zapier for workflow automation. | Integrations with a wide range of content platforms, enhancing content marketing efforts. | Offers integration with popular tools but limited compared to others in this table. | Strong integrations across social listening and analytics tools, boosting usability for brands. | Extensive API capabilities and integration options, fostering a connected ecosystem for data. |
| Pricing | Competitive pricing with value for small to medium businesses, offering scalable plans. | Pricing tends to be higher, especially for advanced features targeting professional content strategists. | More affordable options for startups but limited features on lower tiers. | Higher pricing model suitable for larger enterprises needing vast data analysis. | Premium pricing with varied plans catering to large enterprises, offering extensive features. |
| Historical Data Access | Provides access to historical data for seamless tracking and trend evaluation over time. | Focused more on current trending data, with limited historical access unless upgraded. | Offers less historical analysis compared to Brandwatch; primarily focused on recent mentions. | Provides extensive historical data and allows for comparative analysis over time. | Offers vast historical data capabilities, enabling deep analysis of trends and campaign effectiveness. |
Each tool offers unique strengths, whether it be Awario’s affordability, BuzzSumo’s content discovery prowess, Mention’s focused social media tracking, or Talkwalker’s advanced imagery analysis. Brandwatch shines in comprehensive analytics and enterprise-level insights but comes at a higher price point.
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Integration Capabilities for each Brandwatch competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Brandwatch | Salesforce, HubSpot, Zapier, Mailchimp, Google Analytics, Twitter, Facebook, Instagram | Strong compatibility with major CRM and marketing tools, emphasizing social media integrations. |
| Awario | Zapier, Slack, Google Sheets, Facebook, Twitter, Instagram | Integrates well with automation via Zapier; focused on social media platforms. |
| BuzzSumo | Zapier, Slack, Google Sheets, WordPress, Facebook, Twitter, LinkedIn | Offers integrations primarily through Zapier, enabling content and social media management integrations. |
| Mention | Zapier, HubSpot, Slack, Google Sheets, WordPress | Works with major CRM and content tools, enhancing social media monitoring with automation. |
| Talkwalker | Zapier, Salesforce, Google Analytics, HubSpot, Mailchimp, Marketo | Strong emphasis on analytics tools and CRM platforms, integrating well for comprehensive data analysis. |
Pros and Cons of each Brandwatch Alternative
Here’s a table comparing "Awario," "BuzzSumo," "Mention," and "Talkwalker" as alternatives to "Brandwatch," highlighting their primary pros and cons based on relevant use cases.
| Alternative | Pros | Cons |
|---|---|---|
| Awario | – Real-time monitoring capability. – Affordable pricing for small to medium businesses. – Competitor analysis features. – User-friendly interface. |
– Limited historical data retention compared to Brandwatch. – Fewer integrations with other marketing tools. – Basic sentiment analysis tools. |
| BuzzSumo | – Excellent content research and performance analysis. – Powerful influencer identification tools. – Comprehensive data on content engagement. – Strong focus on social media metrics. |
– Primarily focused on social media, less robust for broader Brand Monitoring. – Higher cost for advanced features. – Limited real-time tracking capabilities. |
| Mention | – Easy to use with straightforward setup. – Strong social listening features. – Good for monitoring brand mentions across multiple platforms. – Affordable pricing with a variety of plans. |
– Limited in-depth analytics capabilities. – Less comprehensive than Brandwatch for large-scale data analysis. – Not as powerful in reporting features. |
| Talkwalker | – Advanced analytics and visualizations. – Strong sentiment analysis and image recognition features. – Wide range of data sources including print media. – Good for global brand tracking. |
– More expensive than many alternatives. – Steeper learning curve for new users. – Requires more time to set up and customize. |
This table summarizes the key strengths and weaknesses of each alternative, making it easier to evaluate their suitability compared to Brandwatch based on specific needs and preferences.
Brandwatch vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
Brandwatch leads the organic traffic rankings with exceptionally high values, peaking at over 18 million in 2024, while Mention follows, with traffic surpassing 7 million frequently but showing more variability. Awario’s traffic, though growing, remains notably lower, with around 300k at its peak, indicating limited reach. BuzzSumo logged only around 160k, and Talkwalker’s figures also appear modest. Thus, Brandwatch attracts the highest traffic, while BuzzSumo has the lowest, showing a clear traffic hierarchy among the brands.
Top Performing Keywords:
Brandwatch excels with numerous first-place rankings for critical terms like "social media listening tools" and "best social media management tools," which drive substantial traffic. Awario has keywords like "social media monitoring software" ranking well but lacks the strength in volume compared to Brandwatch. Mention holds keywords with varying strength, noticeably in "brand monitoring tools," while BuzzSumo’s performance is anchored in niche content creation terms but lacks high-ranking visibility. This indicates differing strategic focuses between brands.
Conclusions on Visibility and Reach:
Based on organic traffic and keyword strength, Brandwatch demonstrates the strongest online visibility, maintaining numerous high-ranking keywords that effectively leverage traffic. Mention also shows a commendable presence, especially in brand monitoring. Awario, with its emerging growth, indicates potential but needs to enhance keyword potency. BuzzSumo and Talkwalker, while valuable in niche areas, struggle with lower traffic and keyword ranking strength. Thus, Brandwatch clearly dominates, with potential niches for further exploration by others.
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Other “Brandwatch” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to Brandwatch, along with their key features, strengths, and value propositions:
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Sprout Social
- Key Features: Social media management, analytics, reporting, engagement tools, and scheduling.
- Strengths: Strong user interface, excellent customer support, and comprehensive engagement features.
- Value Proposition: Sprout Social offers an all-in-one solution for social media management, making it ideal for brands looking to enhance their online presence and engage with audiences effectively.
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Hootsuite
- Key Features: Social media scheduling, analytics, monitoring, and team collaboration tools.
- Strengths: Wide range of integrations, user-friendly dashboard, and robust scheduling capabilities.
- Value Proposition: Hootsuite enables businesses to manage multiple social media accounts seamlessly and gain insights into performance, driving effective marketing strategies.
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NetBase Quid
- Key Features: Social media analytics, sentiment analysis, competitive intelligence, and trend tracking.
- Strengths: Advanced analytics capabilities, real-time data processing, and comprehensive reporting features.
- Value Proposition: NetBase Quid provides deep insights into consumer sentiment and trends, helping brands make informed decisions and stay ahead of the competition.
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Socialbakers
- Key Features: Social media analytics, content optimization, audience insights, and competitive benchmarking.
- Strengths: Focus on AI-driven insights, intuitive analytics interface, and audience segmentation.
- Value Proposition: Socialbakers allows brands to optimize their social media strategies using data-driven insights, fostering better audience engagement and content performance.
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Meltwater
- Key Features: Media monitoring, PR analytics, social media tracking, and content engagement analysis.
- Strengths: Comprehensive media coverage, strong PR capabilities, and powerful analytics tools.
- Value Proposition: Meltwater provides a holistic view of a brand’s media presence, enabling businesses to manage their public relations and marketing strategies effectively.
