BigCommerce vs. Wix
BigCommerce and Wix are popular website-building platforms, but they serve different needs. BigCommerce focuses on online stores, offering tools for managing products, payments, and sales across channels. Wix is a flexible website builder for businesses, creators, and individuals, with ecommerce features available for selling online.
Users often compare them when choosing between a commerce-focused platform and a more general, design-led builder. The key factors include ecommerce features, design flexibility, ease of use, pricing, scalability, and support—helping you find the right fit for your goals and budget.
BigCommerce VS Wix: Which tool is the most popular?
| Tool | Reviews | Average rating | Popularity summary |
|---|---|---|---|
| Wix | 186 | 2.86/5 | Most reviewed, but has the lower average rating and more negative than positive reviews. |
| BigCommerce | 94 | 3.22/5 | Fewer reviews, but the higher average rating and more positive than negative reviews. |
Overall: Wix is the most popular by review volume, while BigCommerce is rated more favorably. Wix ranks lower by average rating; BigCommerce ranks lower by number of reviews.
BigCommerce and Wix: Quick Comparison Overview
I can’t perform a live web search in this chat, so this overview reflects established product positioning; features and plan limits may change.
| Ahrefs | Semrush | |
|---|---|---|
| Primary features | Backlink and competitor analysis; keyword research; site audits; rank tracking; content research. | SEO and competitor research; keyword tools; site audits; rank tracking; plus PPC, local SEO, social, and content-marketing tools. |
| Target audience | SEO specialists, content teams, link builders, and agencies focused on organic search. | SEO teams, agencies, and businesses seeking a broader digital-marketing toolkit. |
| Main advantages | Strong backlink research and a focused workflow for analyzing search performance and content opportunities. | Broad coverage across SEO and adjacent marketing channels, with tools for managing more of the marketing workflow in one platform. |
| Core value proposition | Find opportunities to grow organic traffic through links, keywords, and content insights. | Plan, analyze, and manage digital marketing across SEO, paid search, local, social, and content. |
| Ideal use cases | Backlink prospecting, competitor SEO analysis, keyword discovery, and content planning. | Coordinating SEO with PPC or other marketing activities; agency and multi-channel campaign research. |
Most liked vs most disliked features of BigCommerce and Wix
| Platform | Overall sentiment | Most-liked aspects | Main concerns |
|---|---|---|---|
| BigCommerce | Mostly positive. Users find it accessible and capable, with helpful support and useful customization options. | Easy setup and straightforward use; responsive technical support; customization, API access, and PageBuilder; support for B2B and B2C businesses and different product types; inventory and mobile-commerce tools. | Configurable products may require custom development; gaps in geo-targeting and some integrations; checkout could be improved; limited order-note tracking; advanced features can take time to learn. |
| Wix | Mixed. Users praise the interface and customer support, but reports of payment, refund, and policy issues undermine trust. | User-friendly products; knowledgeable, efficient support; assistance with site problems and auto-renewals; guidance for users navigating issues. | Reports of alleged fraud involving brokers; ignored or complicated withdrawal requests; platform and navigation problems; unclear policies; frustration with refunds and auto-renewals. |
Key Features of BigCommerce vs Wix
BigCommerce vs. Wix for website building
| Feature | BigCommerce | Wix |
|---|---|---|
| Visual site editing | Its Page Builder lets users make storefront changes through a visual, drag-and-drop interface, with less need to code. Benefit: merchants can update pages and layouts without relying on developers for every change. | Wix’s editor lets users customize template-based sites visually. Benefit: beginners can build and adjust a site without writing code. |
| Design options | Offers themes and storefront customization suited to online shops. Benefit: businesses can create a branded storefront while keeping the product catalog and shopping experience central. | Provides a broad library of designer-made templates for different industries and site types. Benefit: users can start with a design that fits their needs, then adapt its content and appearance. Unique aspect: Wix’s template selection supports more than ecommerce, including portfolios, blogs, and service-business sites. |
| Ecommerce tools | Built for commerce, with capabilities for product catalogs, checkout, payments, and sales-channel integrations. Benefit: merchants can manage core selling tasks alongside their storefront. Unique aspect: BigCommerce is especially focused on growing and complex online stores. | Wix supports online stores as part of its broader website-building offering. Benefit: businesses can combine a store with pages for services, content, or bookings. |
| Customization and extensibility | Supports integrations and more advanced approaches such as headless commerce, giving businesses options to connect other systems or build custom storefront experiences. Benefit: greater flexibility as technical requirements grow. | Wix provides built-in editing and site features that make it possible to launch without assembling a custom tech stack. Benefit: a simpler starting point for users who value convenience over extensive technical control. |
| Growth and multiple channels | Product features include tools for expanding storefront operations and selling through multiple channels. Benefit: merchants can manage a broader commerce operation as they grow. | Wix is oriented toward creating and managing an individual business website, with ecommerce available when needed. Benefit: it suits users who want their website, brand presentation, and basic selling tools in one place. |
| Ease of getting started | The visual builder makes storefront editing approachable, though the wider platform’s commerce capabilities may be more than a simple site needs. | Templates give users a ready-made starting point, and the visual editor supports hands-on customization. Benefit: a straightforward route from choosing a design to publishing a site. |
In short
- Choose BigCommerce if the website is primarily an online store and you expect to need substantial ecommerce functionality, integrations, or room to scale.
- Choose Wix if you want a flexible, template-led website builder for a business, portfolio, or content site—with store features available if you need them.
Sources: BigCommerce product page · Wix website templates
BigCommerce vs Wix Pricing Comparison
| Brand and tier | Monthly billing | Annual subscription | Main differences |
|---|---|---|---|
| BigCommerce — Core | $39/month | $29/month equivalent ($348 billed annually) | Entry-level ecommerce plan, with an online store, unlimited products and staff accounts, and no platform transaction fee. |
| BigCommerce — Growth | $105/month | $79/month equivalent ($948 billed annually) | Adds features such as customer groups, stored credit cards and abandoned-cart recovery. |
| BigCommerce — Scale | $399/month | $299/month equivalent ($3,588 billed annually) | Adds more advanced tools, including product filtering, and supports higher-volume stores. |
| BigCommerce — Performance | Custom pricing | Custom pricing | Enterprise-level plan with pricing and capabilities tailored to the business. |
| Wix — Light | About $24/month | $17/month equivalent ($204 billed annually) | Website-building plan for showcasing a business; it does not include the ability to accept online payments. |
| Wix — Core | About $36/month | $29/month equivalent ($348 billed annually) | Entry-level plan for ecommerce, including online payments and basic selling tools. |
| Wix — Business | About $43/month | $39/month equivalent ($468 billed annually) | Adds more capacity and advanced ecommerce and marketing features for growing businesses. |
| Wix — Business Elite | About $172/month | $159/month equivalent ($1,908 billed annually) | Highest standard plan, with greater capacity and more advanced business, marketing and support features. |
BigCommerce offers a 15-day free trial. Its annual prices are monthly equivalents paid upfront for a year; annual billing saves about 25% compared with monthly billing on the listed plans.
Wix offers a free website plan, but ecommerce features require a paid plan. Its annual subscriptions are also shown as monthly-equivalent prices billed upfront. Wix pricing and promotional discounts can vary by location and time; eligible annual plans may include a free domain for the first year and a money-back period.
Prices are U.S.-dollar list prices; confirm the live checkout price and plan terms before purchasing.
Support Options Comparison: BigCommerce vs Wix
| Support option | BigCommerce | Wix |
|---|---|---|
| Live chat | Offers live chat with support agents through its support site. Access may require signing in. | Chat is available through Wix’s support flow, but whether it’s offered can depend on the issue and the user’s account or location. |
| Phone support | Offers phone support; contact details and access are provided through the support site. | Typically routes customers to request a callback rather than publishing a general support number. Callback availability can vary. |
| Documentation | The BigCommerce Help Center includes guides for store setup, management, troubleshooting, and technical topics. | The Wix Help Center provides searchable, step-by-step articles for building and managing a site and resolving common issues. |
| Additional resources | Offers learning resources such as BigCommerce University, along with community resources and educational content. | Offers Wix Learn courses and video tutorials, as well as community resources and other educational content. |
| Overall approach | Provides direct agent support by chat and phone, alongside documentation and training resources. | Combines a broad self-service library with contact options routed through its support flow; the available ways to reach an agent can vary. |
Support channels and availability may change by account, plan, issue, or location, so check each company’s support page for the options available to you.
Unique Features of BigCommerce Vs Wix
| Brand and feature | What is uncommon compared with a general-purpose website builder | Added value and why it may decide |
|---|---|---|
| BigCommerce — B2B commerce capabilities (product page) | Built for business-to-business selling, including workflows such as company accounts, quoting, and customer-specific purchasing arrangements. These go beyond the basic product pages and checkout common in many site builders. | Makes the platform a stronger fit for wholesalers and manufacturers that need to serve business buyers without assembling a separate commerce system. |
| BigCommerce — Multi-storefront management (product page) | Supports operating multiple storefronts from one commerce platform, rather than treating each site as an isolated project. | Useful for brands with separate regions, brands, or customer segments. Centralized management can reduce duplicated work as the business grows. |
| BigCommerce — Headless and API-led commerce (product page) | Allows the commerce backend to connect to custom front ends and other digital channels through APIs. This is more flexible—and more technical—than the tightly coupled setup typical of simpler website builders. | A deciding factor for businesses that need a bespoke shopping experience, want to use an existing content system, or expect their sales channels to change over time. |
| BigCommerce — Omnichannel selling (product page) | Emphasizes selling through multiple channels, such as marketplaces and social platforms, alongside a brand’s own storefront. | Helps businesses reach customers where they already shop and manage more of their commerce activity through one platform. |
| Wix — Broad, categorized template library (templates page) | Wix’s standout feature on this page is the range of ready-made designs organized by business type and site purpose. This is a practical differentiator, though template libraries themselves are common among website builders. | A suitable starting layout can shorten setup and help users who lack design experience get a site structure and visual direction quickly. |
| Wix — Templates for different kinds of sites (templates page) | The catalog covers more than standard business homepages, with options for uses such as online stores, portfolios, blogs, and services. | Users can start with a layout closer to their actual needs instead of adapting a generic design. This may make Wix more appealing to individuals and small businesses prioritizing ease and design choice over advanced commerce operations. |
Bottom line: BigCommerce’s distinguishing value is its deeper commerce infrastructure, particularly for B2B, multiple storefronts, and custom or multi-channel selling. The Wix page emphasizes choice and ready-to-use design; it does not, by itself, establish a comparable advantage in complex commerce capabilities.
Most frequently asked questions about BigCommerce vs Wix
Which is easier to use: Wix or BigCommerce?
Wix is generally the easier starting point for building a website. Reviewers often praise its visual editor, ready-made layouts, and ability to make changes without coding. BigCommerce is also usable without development skills, but reviewers describe its store setup and commerce controls as more involved. In short, Wix tends to feel simpler for a general-purpose site; BigCommerce’s extra learning curve is geared toward running an online store.
Which platform is better for building an online store?
BigCommerce is usually the stronger choice for a business whose main focus is ecommerce. Review feedback commonly highlights its built-in catalog, order, and selling tools, along with features suited to larger or more complex stores. Wix can handle online sales and is often appreciated for combining a storefront with an attractive site, but reviewers may find its commerce capabilities less suited to complicated operations.
Which offers more design freedom and better templates?
Wix is often favored for hands-on visual design: reviewers value being able to position and style page elements directly, as well as its range of templates. BigCommerce offers storefront themes and customization options, but its strengths are more commerce-focused than free-form page design. If the look and layout of a broader website are the priority, Wix is often the more comfortable fit.
Which is better for a growing or large online business?
Reviewers tend to see BigCommerce as better equipped for growing stores with larger catalogs, more involved selling requirements, or multiple sales channels. Wix can suit small and midsize businesses and may be easier to manage day to day, but feedback often points to BigCommerce when ecommerce operations are expected to become more sophisticated. The right choice depends on the complexity of the store, not just its current size.
Which platform is more affordable?
There is no single winner on cost: the total depends on the plan, required features, payment processing, and any added services. Reviewers often find Wix approachable for getting a general website or smaller store started. BigCommerce plans are aimed more squarely at ecommerce, so businesses should compare the included selling tools and any plan limits against their actual needs. Check current plan terms before deciding, since pricing and included features can change.
Which has better SEO tools?
Both platforms provide tools for managing important SEO basics, such as page titles, descriptions, and URLs. Review feedback often favors Wix for making routine site optimization accessible to beginners, while BigCommerce is attractive to store owners who want ecommerce-specific controls. Neither platform guarantees search rankings; results still depend on site structure, content, speed, and ongoing optimization.
Which is easier to customize and extend with apps or integrations?
Wix is often praised for its app marketplace and straightforward additions to a site, though reviewers sometimes note that a particular business need may require an app or workaround. BigCommerce is commonly valued for its ecommerce integrations and ability to support more specialized store operations. Compare the exact apps, payment providers, and business systems you rely on, because availability and setup effort vary.
Which offers better customer support?
Review feedback on support is mixed for both platforms, and experiences can depend on the issue, contact method, and support plan. Wix users often appreciate the help resources and guided setup, while BigCommerce users may value assistance with store-related questions. Rather than relying on a broad rating alone, check recent reviews that match your likely support needs and confirm the support options included with the plan.
Can I move my website or store from Wix to BigCommerce, or vice versa?
A move is possible, but reviewers commonly caution that it is not a one-click transfer. Product data and some content may be exportable, while page layouts, apps, settings, and parts of the customer experience may need to be rebuilt or checked manually. Before switching, inventory what must be preserved—especially product variants, orders, customer records, URLs, and SEO redirects—and test the migration with a small sample.
Who should choose Wix, and who should choose BigCommerce?
Wix is usually the better fit for people who want an approachable, design-led website with optional ecommerce—such as a portfolio, service business, or smaller shop. BigCommerce is typically the better fit when selling online is the core business and the store needs more robust commerce capabilities as it grows. Reviewers’ recurring trade-off is straightforward: Wix emphasizes ease and visual flexibility; BigCommerce emphasizes ecommerce depth.
