Top BigCommerce Alternatives & Competitors based on 878 Reviews
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| Brand | Pricing |
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US list pricing is roughly $39/month for Standard, $105/month for Plus, and $399/month for Pro; annual billing lowers the effective monthly price. Enterprise pricing is custom. Plans include sales limits that can trigger an upgrade. |
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Paid plans are typically tiered at about $97, $197, and $297 per month, with features and usage limits increasing by tier. Promotions, annual billing, and plan names may vary. |
Shopify ☆ ☆ ☆ ☆ |
US plans include Starter (about $5/month), Basic ($39/month or $29/month billed annually), Grow ($105 or $79 annually), and Advanced ($399 or $299 annually). Shopify Plus is custom-priced and generally starts around $2,300/month. |
Squarespace ☆ ☆ |
Paid website plans start at about $16/month with annual billing; higher tiers add features such as advanced site tools and ecommerce capabilities. Monthly billing costs more, and plan names and prices can vary by region. |
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A free Starter option is available. Paid Site plans start at about $14/month billed annually for Basic, with CMS and Business plans costing more; Ecommerce plans start around $29/month annually. Enterprise pricing is custom. |
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A free plan is available, with paid plans typically starting around $10/month when billed annually. Higher tiers add features such as a custom domain and expanded ecommerce tools; availability and plan pricing can vary. |
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Paid website plans typically start around $17/month, with higher tiers—often around $29–$159/month—adding more storage, marketing, and ecommerce features. Prices depend on region, billing period, and promotions. |
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The WooCommerce core plugin is free. There is no fixed all-in-one subscription price: hosting, a domain, payment processing, and optional extensions or services add costs. |
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WordPress software is free and open source. A live site generally requires paid hosting and a domain, while themes, plugins, and maintenance may add optional costs. |
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Why should you be looking for a BigCommerce alternative?
Users may seek BigCommerce alternatives for specialized features, simpler setup, lower costs, or different support options. This guide compares ClickFunnels, Shopify, Squarespace, Webflow, Weebly, Wix, WooCommerce, and WordPress by features, pricing, and the types of users each platform best serves.
Quick Overview of Top BigCommerce Competitors
- ClickFunnels — Best BigCommerce Alternative for sales funnels: Focuses on building landing pages and sales funnels, with features such as upsells and order bumps. It can suit businesses centered on funnel-based selling, though it is less of an all-purpose store platform than BigCommerce.
- Shopify — Best BigCommerce Alternative for dedicated ecommerce: Offers hosted store management, a large app ecosystem, and Shopify POS for in-person sales. It’s a strong option for businesses that want ecommerce tools and retail sales features in one platform.
- Squarespace — Best BigCommerce Alternative for design-led stores: Combines ecommerce with polished templates and built-in tools for creating content-rich websites. It can be a good fit when brand presentation and site design are priorities.
- Webflow — Best BigCommerce Alternative for custom-designed storefronts: Provides visual design controls and a built-in CMS for creating highly tailored websites. Its design flexibility can appeal to teams willing to trade some of BigCommerce’s more extensive commerce features for creative control.
- Weebly — Simple BigCommerce Alternative for small businesses: Offers an approachable drag-and-drop site builder and connects with Square’s business ecosystem. It can suit straightforward websites and stores, while BigCommerce is generally better equipped for more complex ecommerce needs.
- Wix — Flexible BigCommerce Alternative for all-in-one site building: Combines a visual website editor with ecommerce features and an app marketplace. It’s useful for businesses that want to build and manage their site and store in one place.
- WooCommerce — Best BigCommerce Alternative for WordPress-based stores: This open-source ecommerce plugin adds store functionality to WordPress, with extensive customization through themes and extensions. It offers more hands-on control than BigCommerce, but store owners manage their WordPress hosting and setup.
- WordPress — Best BigCommerce Alternative for content-led commerce: The open-source CMS offers extensive themes and plugins for building content-focused websites, with ecommerce available through plugins such as WooCommerce. It provides flexibility, but typically requires more setup and maintenance than BigCommerce’s hosted platform.
BigCommerce Alternatives: Feature by Feature Comparison
| Platform | Key features and user benefits | How it compares with BigCommerce |
|---|---|---|
| ClickFunnels | Sales-funnel builder: Connect landing pages, checkout pages and follow-up steps into a guided path to purchase. Conversion tools: Add order bumps, one-click upsells and downsells to increase order value. Campaign-focused selling: Build pages and sales flows for launches, lead generation, digital products and offers without assembling a separate page-builder stack. | ClickFunnels is more specialized for funnel-led selling: It helps users quickly create and optimize a sales journey, especially for a small number of offers or campaigns. BigCommerce is generally better suited to operating a full online store—with larger catalogs, inventory management and broader commerce operations—rather than making funnel creation its central workflow. |
| Shopify | Commerce-first platform: Manage products, orders, payments and storefronts in one system. Retail and online selling: Shopify’s POS connects in-person and online sales, useful for merchants with physical shops, pop-ups or events. Extensive app ecosystem: Add capabilities through third-party apps as a business’s needs change. Selling across channels: Reach customers through the storefront and supported social, marketplace and sales-channel integrations. | Shopify’s standout advantage is its retail ecosystem: POS and a large selection of apps make it attractive to merchants combining online and in-person sales or seeking plug-in solutions. BigCommerce also supports multichannel selling, but is often a better fit for merchants prioritizing built-in commerce capabilities, complex catalogs or B2B requirements over Shopify’s app-led approach. |
| Squarespace | Design-led templates and editing: Build a polished site without starting from a blank canvas or writing code. Content and commerce together: Combine product sales with pages, blogging and other brand content. Built-in business tools: Depending on the setup, users can add features such as scheduling, email marketing, memberships or digital-product sales. | Squarespace is stronger for presentation-led sites: It suits creators, service businesses and brands that want their website, content and smaller store to feel cohesive. BigCommerce offers a deeper focus on running and expanding an online store, making it better suited to more demanding catalog, operational and multichannel needs. |
| Webflow | Visual design control: Build custom layouts and responsive pages with fine control over styling, without hand-coding every element. CMS for structured content: Manage repeatable content such as articles, portfolios or location pages. Interactions and animations: Add motion and interactive details to create distinctive brand experiences. Commerce option: Add ecommerce to a Webflow site where its supported store features meet the business’s needs. | Webflow’s advantage is design freedom: It gives designers and brand teams more control over the site’s look and content structure than a commerce-first template workflow. BigCommerce is more purpose-built for store operations and advanced ecommerce; it is typically the stronger choice when catalog, checkout and commerce management matter more than custom visual execution. |
| Weebly | Accessible site builder: Create a website and basic online store with a comparatively straightforward editing experience. Square connection: Square’s ecosystem can be useful for businesses that take payments in person as well as online. Practical small-business tools: Build pages and sell products without first configuring a more complex commerce stack. | Weebly favors simplicity and entry-level selling: It can suit a small business that wants a straightforward website and store, particularly if it already uses Square. BigCommerce is designed for more extensive ecommerce operations and offers more room for complex catalogs, growth and specialized selling requirements. |
| Wix | Large template selection: Start with a design suited to a business type or visual style, then customize it. Flexible site editing: Build pages and change layouts without needing to code. Broad business toolkit: Wix’s wider ecosystem includes options for online stores and other needs such as bookings, events or marketing, depending on the products and plan used. | Wix stands out for combining website creation with varied business tools: It can be a convenient choice for a business that needs a distinctive site plus features beyond product sales, such as appointments. BigCommerce has a stronger ecommerce orientation and is generally better suited to merchants whose primary need is managing and scaling an online store. |
| WooCommerce | WordPress-based store: Add ecommerce to a WordPress site using an open-source platform. Flexible product and store setup: Configure a store around the business’s products and processes, then extend it with themes and plugins. Control over the site: Choose hosting and customize the implementation, which can suit teams with technical support or specific requirements. Content plus commerce: Publish and manage editorial content alongside products in WordPress. | WooCommerce offers more implementation control: It is attractive to users who want an open-source store closely integrated with WordPress content and are prepared to select hosting, extensions and maintenance. BigCommerce provides a hosted commerce platform, reducing the need to manage the underlying store infrastructure yourself; it may be preferable for teams that want more of that operational foundation provided as a service. |
| WordPress | Open-source publishing system: Create and manage pages, posts and other site content. Themes and plugins: Change the site’s appearance and add capabilities through a broad ecosystem of extensions. Customization and ownership: Users can choose how to host and develop their site, giving them substantial control over its structure and content. Commerce through extensions: Add online selling with WooCommerce or another commerce integration. | WordPress is more flexible as a general-purpose CMS, not a direct BigCommerce equivalent: Its strength is content publishing and customization; ecommerce usually requires an additional plugin or integration. BigCommerce is the more complete out-of-the-box option for running a store, while WordPress can be preferable when a site’s publishing needs and customization are the priority. |
BigCommerce is used here as the commerce-focused comparison point: it provides hosted store management, catalog and order tools, and integrations for selling across channels. Exact capabilities and availability can vary by platform, plan, region and third-party integrations.
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Integration Capabilities for each BigCommerce competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| ClickFunnels | Stripe, PayPal, ActiveCampaign, AWeber, ConvertKit, Mailchimp, Twilio, Zapier | Covers payments, email marketing and automation—areas also served by BigCommerce apps. Integration availability can vary by ClickFunnels plan and product version. |
| Shopify | Google & YouTube, Facebook & Instagram, TikTok, Pinterest, Klaviyo, Mailchimp, ShipStation, Printful, Yotpo, Gorgias, Recharge | Broad app-store coverage for marketing, sales channels, shipping, reviews and subscriptions. Many of these tools also integrate with BigCommerce, though app features and setup may differ. |
| Squarespace | Google Analytics, Google Workspace, Mailchimp, Zapier, OpenTable, Pinterest, SoundCloud, Spotify, YouTube | Focuses on built-in connections, extensions and embeds. It overlaps with BigCommerce on tools such as Mailchimp and Google Analytics, but generally offers a smaller commerce-app ecosystem. |
| Webflow | Google Analytics, HubSpot, Mailchimp, Zapier, Make, Airtable, Memberstack, Finsweet, Weglot | Strong in marketing, automation, localization and site-enhancement tools. Like BigCommerce, it supports many third-party connections; some require an app, embed, or external automation service. |
| Weebly | Square, Shippo, Printful, Mailchimp, Google and Meta marketing tools, and other apps from the Weebly/Square ecosystem | The supplied Weebly page is a homepage, not an integration directory. Weebly’s available integrations are tied to its App Center and Square ecosystem; its selection is generally more limited than BigCommerce’s commerce-focused app marketplace. |
| Wix | HubSpot, Mailchimp, Google Analytics, Google Ads, Meta Pixel, TikTok Pixel, Zapier | Strong coverage of marketing and CRM tools, with additional connections available through Wix apps. Overlaps with BigCommerce on major marketing platforms, but integration details and ecommerce functionality vary. |
| WooCommerce | AutomateWoo-specific: WooCommerce Subscriptions, Memberships, Bookings, Points and Rewards, Product Vendors, and other WooCommerce extensions | The linked page documents AutomateWoo’s compatibility with WooCommerce extensions—not the full WooCommerce integration catalog. WooCommerce’s broader integrations depend on installed extensions and can overlap with BigCommerce apps for payments, shipping, marketing and fulfillment. |
| WordPress | Plugins for WooCommerce, Google Site Kit, Mailchimp, HubSpot, Yoast SEO, Jetpack, WPForms, and many other services | The WordPress plugin directory is a general plugin catalog, not a curated integrations list. Connections depend on the chosen plugin and its maintenance; BigCommerce’s app directory is more specifically organized around ecommerce integrations. |
Examples are not exhaustive. Availability, features and setup can differ by plan, region, app version and whether a connection is native or provided by a third-party plugin.
Pros and Cons of each BigCommerce Alternative
| Alternative | Pros | Cons |
|---|---|---|
| ClickFunnels | Built for sales funnels, landing pages, lead capture, and follow-up sequences. Useful for campaigns, digital products, and upsells without assembling a separate marketing stack. | Less suited to managing a large, varied catalog, complex inventory, or broad retail operations. Its funnel focus offers less of BigCommerce’s general-purpose store and catalog functionality. |
| Shopify | Straightforward store setup, a large app and theme ecosystem, and support for in-person selling through Shopify POS. Often a good fit for retailers seeking a hosted commerce platform with many integrations. | Adding apps can increase costs and maintenance. Shopify may charge extra transaction fees when using third-party payment providers, depending on plan and location; BigCommerce does not add platform transaction fees. |
| Squarespace | Combines website building, polished templates, content publishing, and basic selling in one service. A practical fit for creators and small businesses whose site is as important as their store. | Advanced catalog, operational, and integration needs may require workarounds or external tools. It offers less room for complex commerce setups than BigCommerce. |
| Webflow | Provides detailed control over page layouts and visual design, with a CMS suited to content-rich sites. Useful when a distinctive, custom-designed storefront is a priority. | Commerce setup and available integrations can be more limiting for complex stores. Customization may require more design or development work than using a commerce-focused platform such as BigCommerce. |
| Weebly | Simple to set up and manage for a basic site or small store. Its connection with Square can suit businesses already using Square for in-person payments. | Offers less flexibility for advanced store design, integrations, and growing catalog or operational needs. BigCommerce provides more built-in tools for stores with broader requirements. |
| Wix | Combines a visual drag-and-drop site builder with hosting and built-in tools for a small or midsize online store. Suits businesses that want to manage their site and basic commerce in one place. | Advanced commerce workflows and integrations may be less extensive than BigCommerce’s. Highly customized sites can also be more difficult to change or maintain as requirements grow. |
| WooCommerce | An open-source WordPress plugin with extensive control over store functionality, data, and design. Its extension ecosystem supports many payment, shipping, and business needs. | You manage hosting, updates, security, backups, and compatibility between plugins. Costs and technical work can add up; unlike BigCommerce, the core platform does not provide the same managed hosting and support structure. |
| WordPress | Strong publishing and content-management tools, with extensive themes and plugins. A good fit when content, blogging, or custom site functionality is central. | WordPress alone is not a complete ecommerce platform; selling typically requires WooCommerce or another commerce plugin. Hosting, maintenance, and integration work are also your responsibility, unlike BigCommerce’s hosted store setup. |
WooCommerce is an ecommerce plugin for WordPress; the WordPress row refers to the CMS without assuming WooCommerce is installed. Features and costs can vary by plan, region, and add-ons.
BigCommerce vs Competitors: Traffic & Marketing Comparison
Traffic comparison: Shopify leads by a wide margin, with roughly 811 million reported organic visits across 2025. Wix follows at about 425 million, then Squarespace at 296 million. BigCommerce reports about 37.7 million and WooCommerce 32.8 million, the lowest among brands with traffic data. Periods differ; ClickFunnels, Webflow, Weebly, and WordPress have no traffic figures here.
Top-performing keywords: The strongest listed positions are rank 1. BigCommerce ranks first for “pim ecommerce,” “ecommerce fulfillment,” and “digital marketing and ecommerce” (and sixth for “ecommerce seo”). WooCommerce ranks first across four ecommerce terms. ClickFunnels and Webflow rank first for four listed marketing and design terms each; WordPress ranks first for four blog/design terms and eighth for “online blog.” No keyword rankings are listed for Shopify, Squarespace, Wix, or Weebly. Rankings alone don’t show traffic contribution.
Visibility and reach: Shopify has the greatest measured organic reach, while Wix and Squarespace also attract substantial traffic. BigCommerce and WooCommerce have much smaller reported totals but stand out in ecommerce-focused keyword rankings; ClickFunnels, Webflow, and WordPress show strong positions in their respective marketing, design, and blogging niches. Because several brands lack traffic or keyword data—and reporting periods vary—these comparisons indicate observed performance, not a complete visibility ranking.
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Other “BigCommerce” Alternatives & Competitors that you can find for free
| Competitor | Key features | Relevant trends | Value proposition |
|---|---|---|---|
| Adobe Commerce (Magento) | Highly customizable storefronts, B2B tools, multi-store management, and integrations with Adobe products | Headless commerce, personalized shopping, and complex B2B buying experiences | Suits businesses that need deep customization and control over complex commerce operations |
| Salesforce Commerce Cloud | Commerce tools connected to Salesforce CRM, marketing, and service; supports B2C and B2B | CRM-led personalization, omnichannel experiences, and AI-assisted commerce | A strong fit for businesses already invested in Salesforce that want commerce connected to customer data |
| commercetools | API-first platform, headless architecture, and modular commerce services | Composable commerce and flexible, channel-independent storefronts | Gives larger teams freedom to build tailored commerce experiences using their preferred technology stack |
| VTEX | B2C and B2B commerce, marketplace capabilities, and order-management tools | Unified commerce, marketplace selling, and omnichannel operations | Helps businesses bring selling channels and commerce operations together on one platform |
| Shopware | Flexible storefronts, B2B and B2C capabilities, and headless options | Composable commerce and customized digital shopping experiences | Offers businesses a customizable platform with options to adapt the implementation to their needs |
Frequently Asked Questions
What is BigCommerce?
BigCommerce is a hosted ecommerce platform for building and managing online stores. It includes tools for product catalogs, payments, order management, marketing, and integrations, while handling hosting and platform maintenance.
How does BigCommerce compare with Shopify?
Both platforms provide hosted ecommerce tools. BigCommerce is often considered for its built-in features and flexible product and catalog options, while Shopify is known for its broad app ecosystem and beginner-friendly setup. The better choice depends on your store’s needs, budget, and preferred integrations.
Is BigCommerce better than WooCommerce?
It depends on how you want to run your store. BigCommerce is hosted, so it manages hosting and core platform maintenance. WooCommerce is a WordPress plugin that offers extensive customization, but you’re responsible for choosing hosting and managing more of the setup and upkeep.
How much does BigCommerce cost?
BigCommerce offers paid plans with different features and sales limits, and pricing can change over time. Check its current pricing page for plan details, and factor in costs for payment processing, premium themes, apps, and any services you need.
Can I migrate my store to BigCommerce from Shopify or another platform?
Yes. Store owners can migrate products, customer records, orders, and other data from platforms such as Shopify or WooCommerce, using import tools, migration apps, or a specialist. The exact process depends on the source platform and the data you want to move.
Is BigCommerce suitable for small businesses?
It can be. BigCommerce may suit small businesses that want a hosted store with a wide range of built-in commerce features. Before choosing it, compare the plan costs and features with alternatives such as Shopify, WooCommerce, and Wix, and consider how much customization and technical control you need.
