BigCommerce vs. ClickFunnels
BigCommerce and ClickFunnels serve different needs within the website-building space. BigCommerce is an ecommerce platform for creating online stores, managing products, and handling sales. ClickFunnels focuses on building sales funnels and landing pages designed to guide visitors toward actions such as purchasing or signing up.
Users often compare them when choosing between a full online-store platform and a tool centered on marketing and conversions. This comparison looks at features, pricing, ease of use, customization, and integrations to help you decide which better fits your business.
BigCommerce VS ClickFunnels: Which tool is the most popular?
| Tool | Reviews | Average rating | Positive reviews | Popularity assessment |
|---|---|---|---|---|
| ClickFunnels | 240 | 4.81/5 | 230 (95.8%) | Most popular: it has more reviews and a substantially higher average rating. |
| BigCommerce | 94 | 3.22/5 | 58 (61.7%) | Least popular of the two: it has fewer reviews and a lower average rating. |
ClickFunnels leads on both review volume and user ratings. BigCommerce has fewer reviews and a lower average rating.
BigCommerce and ClickFunnels: Quick Comparison Overview
I can’t perform a live web search in this chat, so this overview reflects established product positioning; features and plan limits may change.
| Ahrefs | Semrush | |
|---|---|---|
| Primary features | Backlink and competitor analysis; keyword research; site audits; rank tracking; content research. | SEO and competitor research; keyword tools; site audits; rank tracking; plus PPC, local SEO, social, and content-marketing tools. |
| Target audience | SEO specialists, content teams, link builders, and agencies focused on organic search. | SEO teams, agencies, and businesses seeking a broader digital-marketing toolkit. |
| Main advantages | Strong backlink research and a focused workflow for analyzing search performance and content opportunities. | Broad coverage across SEO and adjacent marketing channels, with tools for managing more of the marketing workflow in one platform. |
| Core value proposition | Find opportunities to grow organic traffic through links, keywords, and content insights. | Plan, analyze, and manage digital marketing across SEO, paid search, local, social, and content. |
| Ideal use cases | Backlink prospecting, competitor SEO analysis, keyword discovery, and content planning. | Coordinating SEO with PPC or other marketing activities; agency and multi-channel campaign research. |
Most liked vs most disliked features of BigCommerce and ClickFunnels
| Platform | Overall user sentiment | Most appreciated | Common criticisms |
|---|---|---|---|
| BigCommerce | Generally positive. Users value its accessibility and broad e-commerce capabilities, though some want smoother workflows and more integrations. | Easy setup and day-to-day use; helpful, responsive support; customizable storefronts with API access and PageBuilder; support for B2B and B2C businesses and physical or digital products; useful tools for inventory and mobile commerce. | Configurable products may require custom development; gaps in geo-targeting and integrations such as Square and QuickBooks; checkout could convert sales more effectively; limited order-note tracking; some advanced features take time to learn. |
| ClickFunnels | Mixed but often positive. Users like the support, learning resources, and perceived value, while experiences with support, course delivery, and upselling vary. | Knowledgeable support; helpful coaching sessions; simple navigation; useful information; pricing that many users feel reflects the value. | Some report slow or ineffective support and disappointing coaching; course content can be difficult to organize or access; upselling may reduce perceived value; some features can be confusing to navigate. |
Key Features of BigCommerce vs ClickFunnels
BigCommerce vs. ClickFunnels for website building
| Platform | Key feature | How it benefits users | What’s distinctive |
|---|---|---|---|
| BigCommerce | Visual Page Builder | Lets users create and adjust storefront pages without needing to code, making it easier to update a shop’s layout and content. | Built specifically around building an online store, rather than a general-purpose website. |
| BigCommerce | Themes and storefront customization | Gives merchants a starting design they can adapt to their brand and products. | Combines storefront design with ecommerce features in the same platform. |
| BigCommerce | Product and catalog tools | Makes it practical to build a site around product listings, categories, and shopping experiences. | Its website builder is closely integrated with its commerce catalog and order-management capabilities. |
| BigCommerce | SEO and mobile-friendly storefronts | Helps merchants create pages that are easier to find through search and usable on mobile devices. | Website building supports the needs of an ecommerce storefront, not just informational pages. |
| BigCommerce | Flexible integrations and APIs | Lets businesses connect the storefront to other tools or extend it as their needs grow. | Offers options for more customized and headless commerce setups, where the front end can be separated from the commerce engine. |
| ClickFunnels | Drag-and-drop page and funnel builder | Helps users build landing pages and linked sequences of pages without writing code. | The builder is organized around sales funnels—guiding visitors toward a particular action, such as signing up or purchasing. |
| ClickFunnels | Pre-built templates | Speeds up page creation and gives users a starting point for common marketing and sales goals. | Templates are oriented toward conversion-focused pages and funnel steps, rather than primarily toward large product catalogs. |
| ClickFunnels | Funnel steps and checkout pages | Users can connect landing, offer, and checkout pages into a purchase journey, reducing the need to assemble separate tools. | Funnel flow is a central part of the product’s website-building approach. |
| ClickFunnels | Testing and conversion tools | Testing page or funnel variations can help users identify which version performs better. | Emphasizes measuring and improving conversion performance as part of the funnel-building process. |
| ClickFunnels | Marketing and sales tools alongside the builder | Combining pages with related marketing and sales functions can simplify managing a campaign from one platform. | Its distinctive focus is the combination of website pages with a broader funnel-oriented marketing workflow. |
In short
- BigCommerce is the stronger fit when the website’s main purpose is to operate an online store, especially one with a substantial product catalog or more complex commerce needs.
- ClickFunnels is the stronger fit when the priority is creating conversion-focused landing pages and sales funnels for offers, campaigns, or lead generation.
Sources: BigCommerce product page · ClickFunnels
Available features and plan inclusions can change, so check each provider’s current product and pricing details before choosing.
BigCommerce vs ClickFunnels Pricing Comparison
BigCommerce pricing
| Tier | Monthly subscription | Annual subscription | Main differences |
|---|---|---|---|
| Standard | $39/month | $29/month, billed annually ($348/year) | Core hosted ecommerce tools, including an online store, unlimited products, and no added BigCommerce transaction fees. Intended for stores with up to $50,000 in annual online sales. |
| Plus | $105/month | $79/month, billed annually ($948/year) | Adds features such as customer groups and segmentation, an abandoned-cart saver, and stored credit cards. Intended for up to $180,000 in annual online sales. |
| Pro | $399/month | $299/month, billed annually ($3,588/year) | Adds features including product filtering and Google customer reviews. Intended for up to $400,000 in annual online sales; higher sales volume can trigger an additional charge. |
| Enterprise | Custom quote | Custom quote | Tailored pricing and advanced capabilities, with support and features suited to larger or more complex businesses. |
BigCommerce offers a 15-day free trial. Its Standard, Plus, and Pro tiers are differentiated partly by annual sales volume, so a store may need to move to a higher plan as sales grow.
ClickFunnels pricing
| Tier | Monthly subscription | Annual subscription | Main differences |
|---|---|---|---|
| Launch | $97/month | About $81/month, billed annually | Entry-level access to ClickFunnels’ funnel and website-building tools, with lower limits on funnels, contacts, courses, and team access. |
| Scale | $197/month | About $164/month, billed annually | Higher usage limits than Launch, including more funnels, contacts, courses, and team access. |
| Optimize | $297/month | About $248/month, billed annually | Highest standard tier, with the largest limits among these plans for funnels, contacts, courses, and users. |
ClickFunnels offers a 14-day free trial. Annual billing reduces the effective monthly price by roughly 16%—about two months’ worth compared with paying monthly. The exact feature limits and annual total should be confirmed on the checkout page.
Sources: BigCommerce pricing · ClickFunnels pricing
Support Options Comparison: BigCommerce vs ClickFunnels
| Support option | BigCommerce | ClickFunnels |
|---|---|---|
| Live chat | Offers live chat through its support portal. Availability and the contact options shown may depend on your account. | Offers chat-based support through its Help Center. The Help Center also lets users submit a support request. |
| Phone support | Phone support is available; BigCommerce advertises 24/7 technical support. | No phone-support option is listed in the Help Center. |
| Documentation | The support portal provides help articles and guidance for using and troubleshooting the platform. | The Help Center provides searchable articles and step-by-step guidance for ClickFunnels features and common issues. |
| Additional resources | BigCommerce also offers educational resources such as webinars, videos and training materials. | ClickFunnels supplements its articles with tutorials and training resources, including FunnelFlix. |
| Overall | Provides more direct-contact options, including phone support, alongside its documentation and learning resources. | Emphasizes chat, support requests and self-service learning materials; phone support is not listed. |
Sources: BigCommerce Support · ClickFunnels Help Center. Contact options and availability may vary by account.
Unique Features of BigCommerce Vs ClickFunnels
| Brand | Feature uncommon in a general-purpose website builder | Added value and why it may be a deciding factor |
|---|---|---|
| BigCommerce | B2B commerce capabilities | Supports more complex business-to-business selling, such as account-based purchasing and negotiated pricing. This can make BigCommerce a better fit than a standard site builder for wholesalers or companies selling to business buyers. |
| BigCommerce | Multi-storefront management | Lets a business run multiple storefronts from one platform. It can simplify managing separate brands, regions, or customer segments, making it valuable for retailers that would otherwise need separate sites and systems. |
| BigCommerce | Omnichannel selling | Connects ecommerce operations with sales channels such as marketplaces and social platforms. This can help businesses reach customers where they shop while managing products and orders in a more coordinated way. |
| BigCommerce | Headless commerce | Separates the commerce backend from the customer-facing website or app. Businesses get more freedom to create custom shopping experiences while retaining BigCommerce commerce functions—useful when a standard builder’s design or technical limits become restrictive. |
| ClickFunnels | Sales-funnel builder | Builds a guided sequence of pages for a specific campaign, such as an opt-in page, offer, checkout, and follow-up. Unlike a typical website focused on navigation and browsing, funnels are designed to move visitors toward a particular conversion. |
| ClickFunnels | In-funnel sales features | Features such as order bumps and upsells can present additional offers during the purchase flow. They can increase revenue per customer without requiring a business to build separate sales pages and connect them manually. |
| ClickFunnels | Built-in marketing and customer tools | The platform brings sales pages together with tools for managing leads and following up with prospects. This can reduce the need to assemble several separate services, which may matter to a business that wants its marketing and sales process in one system. |
| ClickFunnels | Conversion testing and tracking | Testing page or funnel variations and tracking their results helps businesses identify which version converts better. This is especially useful for campaign-driven businesses that make decisions based on lead and sales performance, rather than simply maintaining a general-purpose website. |
Most frequently asked questions about BigCommerce vs ClickFunnels
Which is better for building a website: ClickFunnels or BigCommerce?
It depends on what the website needs to do. ClickFunnels is built around landing pages and sales funnels, so it tends to suit businesses focused on turning visitors into leads or buyers. BigCommerce is a fuller ecommerce platform with a website builder, product catalog, and store-management tools. A common theme in user feedback is that ClickFunnels is convenient for funnel creation, while BigCommerce is better suited to running an online store.
Which platform is easier for beginners to use?
ClickFunnels can feel more approachable when the goal is to assemble a landing page or funnel from templates. BigCommerce offers more store settings and features, which reviewers often find useful as a business grows but can make the initial setup feel more involved. The easier choice depends on whether you are building a funnel or configuring a full ecommerce operation.
Which has better ecommerce features?
BigCommerce is generally the stronger choice for ecommerce. It is designed for managing products, orders, payments, and store operations, including larger or more complex catalogs. ClickFunnels can sell products through funnel pages and checkout flows, but user feedback commonly treats its commerce capabilities as more focused on conversion journeys than on comprehensive store management.
Which is better for creating sales funnels and landing pages?
ClickFunnels has the advantage here: funnels and conversion-oriented pages are central to its product. Users commonly value having funnel steps and related sales pages organized together. BigCommerce can support storefront pages and ecommerce journeys, but it is primarily a store platform rather than a dedicated funnel builder.
Which platform offers more website design flexibility?
BigCommerce provides tools for building and customizing a storefront, while ClickFunnels emphasizes quickly assembling pages from funnel-oriented templates. Review feedback often reflects this trade-off: ClickFunnels can be faster for standard sales-page layouts, whereas BigCommerce is more appropriate when the site needs to function as a broader branded store. Highly specific designs may require additional customization on either platform.
Which is better for SEO?
BigCommerce is usually the more natural fit for a search-driven online store because it provides ecommerce-oriented site and product-management capabilities. ClickFunnels pages can be optimized too, but its core emphasis is on conversion funnels rather than managing a large, searchable product catalog. In practice, reviewers’ experiences can depend on the site structure, content, and technical setup, not just the platform.
Which platform has better integrations?
Both connect with outside tools, but their integration needs differ. ClickFunnels users often look for connections to email marketing, payments, and lead-management services. BigCommerce users commonly prioritize payment providers, shipping, accounting, and other ecommerce apps. Reviewers tend to value integrations that fit their existing workflow, so compare the specific services your business already uses before choosing.
Which is more affordable?
There is no universal winner: compare the current plan prices and the features each business actually needs. ClickFunnels may be easier to justify when funnel creation and conversion tools replace several separate services. BigCommerce’s value is more closely tied to its store-management and ecommerce capabilities. User feedback on value often depends on whether the platform’s included features are being used; add-ons, plan limits, and payment costs can change the total.
Which platform is better for a growing business?
BigCommerce is generally the stronger option for businesses growing an online store, particularly when they need more extensive product, order, and catalog management. ClickFunnels can be a good fit for a business scaling lead generation or sales campaigns through funnels. A recurring theme in user feedback is that each platform works best when the business model matches its main purpose.
Which should I choose if I want both a store and conversion-focused funnels?
If the store itself—catalog, checkout, and ongoing operations—is the priority, start by evaluating BigCommerce and whether its available tools or integrations meet your funnel needs. If campaign funnels and landing pages are the priority, ClickFunnels may be the better starting point, with a separate store solution if needed. Before deciding, map the customer journey and check how each platform handles your products, checkout, analytics, and integrations. These comparisons reflect broad review themes rather than a single standardized review dataset; individual experiences vary by plan and use case.
