Introduction
BigCommerce and ClickFunnels are two prominent tools in the realm of website building, each catering to different business needs. BigCommerce primarily focuses on creating e-commerce platforms, enabling businesses to build robust online stores with extensive product management and sales features. In contrast, ClickFunnels is tailored for marketers and entrepreneurs seeking to design high-converting sales funnels, guiding customers through a streamlined purchasing process.
Users typically consider these tools due to their specialized functionalities: BigCommerce for its scalability and comprehensive e-commerce solutions, and ClickFunnels for its emphasis on conversion optimization and user-friendly funnel creation.
Key aspects for comparison include features, pricing, ease of use, integrations, and customer support. By examining these elements, users can determine which platform best suits their unique requirements, whether launching an online store or optimizing sales processes.
BigCommerce VS ClickFunnels: Which tool is the most popular?
| Tool | Number of Reviews | Average Rating | Positive Reviews | Neutral Reviews | Negative Reviews |
|---|---|---|---|---|---|
| ClickFunnels | 240 | 4.81 | 230 | 3 | 7 |
| BigCommerce | 39 | 3.56 | 29 | 1 | 9 |
ClickFunnels is the most popular tool, receiving a significantly higher number of reviews (240) and a commendable average rating of 4.81. In contrast, BigCommerce ranks as the least popular, with only 39 reviews and an average rating of 3.56.
BigCommerce and ClickFunnels: Quick Comparison Overview
| Feature/Aspect | Ahrefs | SEMrush |
|---|---|---|
| Primary Features | – Site Explorer – Keyword Explorer – Backlink Checker – Content Explorer – Rank Tracker |
– Keyword Research – Site Audit – Position Tracking – Content Analyzer – Marketing Insights |
| Target Audience | – SEO professionals – Digital marketers – Agencies focusing on content marketing and backlink analysis |
– Digital marketers – SEO experts – Content marketers – Social media marketers and PPC specialists |
| Main Advantages | – Robust backlink analysis – Comprehensive keyword data – Intuitive user interface – Constantly updated index |
– All-in-one digital marketing tool – Extensive competitor analysis – Wide array of tools for SEO and PPC – Integrated social media management |
| Core Value Proposition | Focused on providing in-depth SEO insights, particularly strengths in backlink profiles and organic keyword rankings. Ideal for users prioritizing content strategy and link-building efforts. | Offers a holistic view of digital marketing, making it easier to manage all aspects of online presence through an extensive range of tools for SEO, PPC, and social media marketing. |
| Ideal Use Cases | – Conducting comprehensive link audits – Developing effective content strategies – Tracking backlinks and organic rankings – Keyword planning for SEO campaigns |
– Managing and optimizing PPC campaigns – Conducting competitive analysis for market positioning – Comprehensive content analytics and SEO tracking – Social media metrics and management |
Most liked vs most disliked features of BigCommerce and ClickFunnels
| Platform | Most Liked Features | Most Disliked Features |
|---|---|---|
| BigCommerce | – User-friendly setup for non-technical users. – Highly praised technical support team. – Excellent customization options with API access and PageBuilder. – Suitable for B2B and B2C, managing various product types. – Offers functionalities like inventory management and mobile eCommerce. |
– Minor limitations with configurable product management requiring custom development. – Lack of geo-targeting and better integration with Square and QuickBooks. – Need for checkout process improvement for better conversion. – Desire for enhanced transparency in order management. – Some advanced features have a learning curve. |
| ClickFunnels | – Knowledgeable and helpful support team. – Valuable coaching sessions. – Easy and simple navigation. – High-quality information. – Justified pricing based on value received. |
– Issues with response times or support quality. – Negative experiences reported in coaching sessions. – Complaints about organization of course content. – Upselling detracting from value. – Some aspects found confusing or difficult to navigate. |
Key Features of BigCommerce vs ClickFunnels
Key Features of BigCommerce and ClickFunnels for Website Building
BigCommerce and ClickFunnels are two popular platforms that serve distinct purposes in the realm of website building and online sales. Here’s a breakdown of their key features, user benefits, and unique aspects.
BigCommerce Features
-
Robust E-Commerce Tools
- Benefit: BigCommerce is designed specifically for online stores, providing users with integrated tools for inventory management, order processing, and payment processing.
- Unique Aspect: The platform allows for selling across multiple channels, including social media and marketplaces like Amazon and eBay, enhancing exposure and sales opportunities.
-
Responsive Themes
- Benefit: Offers a collection of mobile-friendly themes that automatically adjust to different devices, ensuring a seamless browsing experience for users.
- Unique Aspect: Users can customize themes using the built-in editing tools without needing extensive coding knowledge.
-
SEO Features
- Benefit: Includes built-in SEO optimization capabilities like customizable URLs, meta tags, and sitemaps, helping users improve their search engine rankings and visibility.
- Unique Aspect: BigCommerce provides advanced SEO features that are designed specifically for larger online stores, which is beneficial for competitive niches.
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Multi-Currency Support
- Benefit: Supports transactions in multiple currencies, making it easier for businesses to cater to a global audience.
- Unique Aspect: This feature is integrated at the product level, allowing for a more seamless shopping experience for international customers.
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Analytics and Reporting
- Benefit: Offers comprehensive analytics that provide insights into sales performance, customer behavior, and website traffic, aiding users in making informed business decisions.
- Unique Aspect: It offers advanced reporting tools that allow users to customize their reports based on various metrics, which is particularly useful for larger businesses.
ClickFunnels Features
-
Sales Funnel Builder
- Benefit: Provides users with a straightforward way to construct sales funnels, which are essential for converting leads into customers.
- Unique Aspect: ClickFunnels specializes in funnel creation, offering various templates for different stages of the sales process (e.g., opt-in, sales, and upsell pages).
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A/B Testing and Optimization
- Benefit: Users can easily perform A/B tests on funnels to optimize conversion rates by comparing different versions of a page.
- Unique Aspect: This feature is built into the funnel structure, allowing users to test various elements without needing third-party tools.
-
Integrations with Marketing Tools
- Benefit: Easily integrates with a variety of marketing and email automation tools, helping users streamline their marketing efforts.
- Unique Aspect: ClickFunnels offers a complete marketing solution by combining landing pages, membership sites, and email campaigns in one platform.
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Membership Sites
- Benefit: Allows users to create membership sites and deliver online courses or content to subscribers directly through ClickFunnels.
- Unique Aspect: This blended capability of sales funnels with recurring billing and content delivery is particularly beneficial for digital entrepreneurs.
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User-Friendly Interface
- Benefit: The drag-and-drop builder makes it easy for users with little to no technical skills to design effective funnels quickly.
- Unique Aspect: ClickFunnels emphasizes simplicity and ease of use throughout its design, making it appealing for small business owners and marketers.
Conclusion
Both BigCommerce and ClickFunnels offer distinct benefits tailored to different user needs. BigCommerce focuses on providing a comprehensive e-commerce platform with advanced functionality for larger stores, making it a great option for businesses focused on extensive online sales. On the other hand, ClickFunnels excels at creating streamlined sales funnels, making it ideal for marketers and entrepreneurs looking to optimize conversions and drive sales through effective funnel strategies. Each platform’s unique features cater to specific use cases in the website building and e-commerce domain.
BigCommerce vs ClickFunnels Pricing Comparison
| Feature / Pricing Tier | BigCommerce | ClickFunnels |
|---|---|---|
| Free Trial | 15-day free trial | 14-day free trial |
| Monthly Subscription Cost | ||
| – Standard | $39/month | $147/month |
| – Plus | $105/month | $197/month |
| – Pro | $399/month | $297/month |
| – Enterprise | Custom pricing available | Custom pricing available |
| Annual Subscription Savings | 10% discount when billed annually | 2 months free with annual payment |
| Main Features by Tier | ||
| – Standard | Basic features, e-commerce tools, 2 staff accounts, no transaction fees | 20 funnels, 100 pages, 3 payment gateways, basic email integration |
| – Plus | Advanced features, gift cards, 5 staff accounts, abandoned cart recovery | 30 funnels, 150 pages, 3 payment gateways, enhanced email integration |
| – Pro | More advanced features, 15 staff accounts, product filtering, custom SSL | 40 funnels, unlimited pages, 9 payment gateways, follow-up funnels |
| – Enterprise | Custom features, unlimited staff accounts, advanced security | Custom features, unlimited access to all aspects |
| Transaction Fees | No transaction fees | Standard & premium fees on plans |
| Support | 24/7 support | 24/7 support |
| Payment Gateways | Multiple options available | Limited to the plan’s specifications |
This comparison summarizes the pricing tiers of BigCommerce and ClickFunnels, highlighting their different offerings, monthly/annual prices, and the key differences that can affect a potential subscriber’s choice.
Support Options Comparison: BigCommerce vs ClickFunnels
| Support Feature | BigCommerce | ClickFunnels |
|---|---|---|
| Live Chat | Available during business hours. | Available 24/7 for all users. |
| Phone Support | Toll-free support available during business hours. | Phone support available for Platinum users only. |
| Documentation | Extensive documentation with guides, FAQs, and API references. | Comprehensive knowledge base with articles and FAQs. |
| Webinars/Tutorials | Regular webinars available for various topics and training. | Offers training videos and webinars for marketing strategies and platform use. |
| Community Forums | Active community forums for peer support and engagement. | Dedicated Facebook group for users to share and discuss strategies. |
| Email Support | Email support available for all users. | Email support available for all users with response times varying. |
Conclusion: BigCommerce provides a structured support system with solid documentation and limited live chat hours, while ClickFunnels excels in live chat availability and community engagement. Both platforms offer valuable resources through documentation and additional learning opportunities like webinars and tutorials.
Unique Features of BigCommerce Vs ClickFunnels
| Feature | BigCommerce | ClickFunnels | Added Value and Deciding Factors |
|---|---|---|---|
| Advanced SEO Features | BigCommerce offers built-in SEO capabilities with various customizable metadata options, including URL structures and microdata. | ClickFunnels has a focus on sales funnels with simple SEO tools, emphasizing page optimization for conversions. | BigCommerce’s advanced SEO tools enhance organic search visibility, which is critical for attracting traffic and improving sales long-term. ClickFunnels emphasizes conversion rates, appealing to users focused on sales effectiveness over broad SEO strategies. |
| Scalability | BigCommerce is designed for scalable growth with features to support large inventories and high traffic. | ClickFunnels can handle sales processes for various product tiers but has limitations in scalability beyond funnel conversion. | BigCommerce’s scalability allows businesses to expand their offerings without migrating to a different platform. This is essential for businesses anticipating growth and higher transaction volumes. |
| Multi-Channel Selling | BigCommerce integrates directly with multiple marketplaces like Amazon, eBay, and social media platforms. | ClickFunnels does not offer multi-channel selling; its focus is primarily on building and managing sales funnels. | BigCommerce’s multi-channel features enable businesses to reach customers on various platforms, enhancing omnichannel strategies and maximizing sales opportunities. |
| Payment Gateways | BigCommerce supports numerous payment gateways without transaction fees, catering to a wide array of business needs. | ClickFunnels supports fewer payment gateways and typically charges transaction fees on certain plans. | The absence of transaction fees in BigCommerce can significantly reduce costs for businesses processing high volumes, serving as a crucial factor for cost-conscious enterprises. |
| Built-in Analytics | BigCommerce provides advanced analytics and reporting tools, along with integration capabilities for Google Analytics. | ClickFunnels offers basic analytics focused on funnel performance but lacks comprehensive reporting features. | BigCommerce’s robust analytical tools offer deeper insights into customer behavior and sales effectiveness, helping businesses make data-driven decisions for improvements. |
| Abandoned Cart Recovery | BigCommerce includes sophisticated abandoned cart recovery options, such as automated email reminders. | ClickFunnels has basic follow-up tools but lacks extensive abandoned cart recovery features. | Effective cart recovery can drastically increase conversion rates; thus, this feature in BigCommerce is crucial for reducing lost sales opportunities. |
| Customizable API | BigCommerce provides a flexible API for custom integrations and development opportunities. | ClickFunnels has an API but offers limited customization capabilities. | BigCommerce’s customizable API allows developers to create tailored solutions, which is vital for businesses needing specific functionalities not provided out of the box. |
| B2B Features | BigCommerce offers dedicated features for B2B companies, including customer groups and pricing. | ClickFunnels does not specifically cater to B2B models, focusing mainly on online sales funnels for B2C. | B2B capabilities in BigCommerce enable businesses to implement pricing structures and customer categories, appealing to companies with varied customer segments and complex pricing strategies. |
These features highlight distinct strengths of BigCommerce and ClickFunnels compared to conventional website builders, addressing specific business needs such as scalability, multi-channel presence, advanced analytics, and B2B functionalities.
Most frequently asked questions about BigCommerce vs ClickFunnels
What are the primary use cases for ClickFunnels compared to BigCommerce?
ClickFunnels is primarily designed for building sales funnels and is ideal for marketers focusing on lead generation and conversions. As one reviewer stated, “ClickFunnels excels in turning visitors into paying customers with its user-friendly funnel-building capabilities.” In contrast, BigCommerce is tailored for eCommerce businesses, offering a robust platform for creating online stores. A user remarked, “BigCommerce provides all the tools needed for a comprehensive eCommerce experience, from product management to payment processing.”
How do pricing structures compare between ClickFunnels and BigCommerce?
ClickFunnels offers tiered subscription plans starting from $147 per month for more basic features, while BigCommerce has a varied pricing structure based on sales volume, starting at $39 per month for smaller businesses. One ClickFunnels user commented, “While it might feel pricey, the ROI from sales funnels justifies it for many businesses.” Meanwhile, a BigCommerce user noted, “The cost is reasonable considering the features packed in for growing online stores.”
Which platform is easier to use for beginners?
Many users find ClickFunnels to be more straightforward for beginners focused on creating sales funnels. One user mentioned, “ClickFunnels is super intuitive; I didn’t need much technical expertise to get started.” BigCommerce, while user-friendly, may have a steeper learning curve due to its comprehensive eCommerce features. A review pointed out, “BigCommerce requires some time to dig into its capabilities, especially for those unfamiliar with online selling.”
What kind of customer support does each platform offer?
ClickFunnels offers 24/7 support via chat and email, which has been praised by users: “I appreciate the responsive chat support whenever I’m stuck on a funnel issue.” BigCommerce, on the other hand, provides support through various channels, including phone and live chat, but some users feel it lacks rapid responses. One BigCommerce user mentioned, “Their support is good, but at times it can take a bit to get through during peak hours.”
Are there significant differences in customization options?
ClickFunnels is more limited in design customization since its main focus is on conversion, but users appreciate the straightforward templates: “I love how I can quickly set up a funnel without worrying about excessive customization.” BigCommerce offers extensive design flexibility with customizable themes and CSS editing, which appealed to one user who stated, “The ability to customize my store was critical to standing out from competitors.”
How do the SEO capabilities compare?
BigCommerce generally leads in SEO features, providing more options such as configurable page titles, H1 tags, and URL structures. According to a user, “BigCommerce provides more comprehensive SEO settings that really help in optimizing for search engines.” ClickFunnels, while it has basic SEO capabilities, is not as robust. A ClickFunnels user stated, “SEO isn’t its strong suit, which becomes apparent when trying to rank organic traffic.”
Which platform integrates better with third-party tools?
Both platforms offer integration capabilities, but ClickFunnels is known for seamless connections with marketing tools and CRMs relevant to sales funnel workflows. A user noted, “Integrating my email marketing tool with ClickFunnels was a breeze!” BigCommerce excels in integrating eCommerce tools, with one reviewer saying, “They have a vast app marketplace that allows easy connection with logistics and payment services.”
What types of businesses typically prefer ClickFunnels over BigCommerce?
ClickFunnels is often favored by businesses focused on digital products, coaching, and subscription services. As one user shared, “My online coaching business thrived with ClickFunnels’ funnel strategies for lead generation.” In contrast, BigCommerce is preferred by traditional retail and larger eCommerce operations, with a user remarking, “BigCommerce is my go-to for my online retail store because of its scalability and inventory features.”
Which platform is better for mobile responsiveness?
ClickFunnels is built with responsive design in mind, which has received positive feedback: “I love how my funnels look great on mobile devices without extra work needed.” BigCommerce also offers mobile-responsive themes, but some users mentioned occasional inconsistencies. One user indicated, “BigCommerce themes can be very responsive, but sometimes adjustments are needed for a perfect mobile experience.”
Are there any notable limitations of each platform?
ClickFunnels has been critiqued for its lack of advanced eCommerce features, making it unsuitable for larger inventory-based businesses. A user summarized, “If you are serious about running a full-fledged online store, ClickFunnels might not cut it.” BigCommerce users often note the limitations in the number of free templates available. One user pointed out, “While BigCommerce has great features, the template selection isn’t as wide as I’d hoped.”
