Mailchimp vs. GetResponse
Mailchimp and GetResponse are popular email automation platforms that help businesses create campaigns, manage subscriber lists, and automate customer communications. Users often compare them for their combination of email marketing tools, audience management, and options for supporting business growth.
The right choice depends on your needs and budget. This comparison looks at their features, pricing, ease of use, automation capabilities, and integrations to help you decide which platform is a better fit.
Mailchimp VS GetResponse: Which tool is the most popular?
| Tool | Reviews | Average rating | Review sentiment | Popularity summary |
|---|---|---|---|---|
| Mailchimp | 748 | 2.76/5 | 332 positive, 25 neutral, 391 negative | Most reviewed, but received more negative than positive reviews. |
| GetResponse | 485 | 4.05/5 | 368 positive, 16 neutral, 101 negative | Fewer reviews, but the higher average rating and positive-review majority indicate stronger user satisfaction. |
Mailchimp is most popular by review volume, while GetResponse is least reviewed. Mailchimp has the weaker ratings; GetResponse has the stronger overall user feedback.
Mailchimp and GetResponse: Quick Comparison Overview
| Category | Ahrefs | Semrush |
|---|---|---|
| Primary features | SEO research tools for backlink analysis, keyword research, site audits, rank tracking, and content research. | Broader digital-marketing suite covering SEO, competitor research, site audits, rank tracking, content marketing, local SEO, PPC, and social media. |
| Target audience | SEO specialists, content teams, and agencies focused on organic search and link building. | In-house marketing teams, agencies, and businesses managing several digital-marketing channels. |
| Main advantages | Strong backlink and competitor research, with a focused toolkit for finding SEO and content opportunities. | Wider range of marketing tools in one platform, especially useful for combining SEO with paid, local, and social campaigns. |
| Core value proposition | Make organic-search research and link-building workflows more effective. | Manage and measure a broader digital-marketing program from one platform. |
| Ideal use cases | Analyzing competitors’ backlinks, researching keywords and content gaps, auditing a site, and tracking organic rankings. | Coordinating SEO with PPC, local visibility, content, and social efforts; conducting cross-channel competitor research. |
Sources: Ahrefs features · Semrush features
Feature availability varies by plan and may change.
Most liked vs most disliked features of Mailchimp and GetResponse
| Platform | Overall sentiment | Most appreciated | Main concerns |
|---|---|---|---|
| Mailchimp | Users generally value its accessible, feature-rich email marketing tools, but some are frustrated by support and limitations in pricing, scheduling, customization, and integrations. | Easy-to-use interface; audience segmentation; useful analytics; attractive templates; integrations with other platforms. | Dissatisfaction with customer service, especially phone support; calls for more flexible pricing and a better free trial; limited long-term scheduling; requests for more template customization and integrations. |
| GetResponse | Users tend to see it as an easy-to-use, good-value platform with strong support and a broad toolkit, though bugs and some usability and customization hurdles detract from the experience. | Beginner-friendly design; email automation, funnels, and advertising tools; responsive support; perceived value for the price; live-agent onboarding. | Recurring bugs; occasional support delays; cumbersome integration of some advanced features; difficulty finding certain content or resources; limited flexibility in customizing features and templates. |
Key Features of Mailchimp vs GetResponse
Mailchimp and GetResponse: key email automation features
Both platforms help businesses create email campaigns, organize audiences, automate follow-ups, and measure results. Their feature sets overlap, but each has a different emphasis.
| Feature | Mailchimp | GetResponse |
|---|---|---|
| Email creation and campaigns | Create and send email campaigns using templates and a campaign editor. This helps teams produce branded emails without building them from scratch. | Create newsletters and promotional emails with templates and an email editor. This supports regular campaigns as well as automated messages. |
| Automation workflows | Build automated customer journeys triggered by actions or audience details—for example, sending a welcome message or follow-up. This helps personalize communications and reduce manual work. | Use autoresponders and a visual marketing automation builder to set up sequences and workflows. This helps businesses nurture contacts through steps such as sign-up, engagement, and purchase. |
| Audience management and segmentation | Organize contacts and target campaigns using audience data and segments, so messages can be more relevant to different groups. | Use contact management and segmentation to tailor emails and automation paths to subscribers’ interests or behavior. |
| Forms and landing pages | Create sign-up forms and landing pages to collect contacts and support campaign goals such as registrations or offers. | Build landing pages and forms to capture leads and connect them to email campaigns or automated funnels. |
| Reporting and optimization | Track campaign performance through reporting and analytics, helping users understand engagement and improve future sends. | Monitor campaign and automation performance, helping users assess results and adjust their marketing activity. |
| Integrations and related marketing tools | Connect email marketing with other business and marketing tools; Mailchimp also offers features beyond email, such as websites and other marketing channels. | Connect email activity with other marketing tools and business systems, and combine campaigns with features such as landing pages and webinars. |
Distinctive strengths
- Mailchimp: Its Customer Journey Builder is a central way to map automated customer interactions. Mailchimp also presents email as part of a broader marketing toolkit, which can suit businesses wanting audience management and other marketing activities in one platform.
- GetResponse: Its webinar tools and conversion-funnel features stand out alongside email automation. These can be useful for businesses that want to bring lead capture, email follow-up, and online events or sales funnels together.
Sources: Mailchimp features · GetResponse features
Feature availability can vary by plan, region, and product updates, so check each provider’s current plan details before choosing.
Mailchimp vs GetResponse Pricing Comparison
Mailchimp and GetResponse pricing
Prices below are starting rates in U.S. dollars for the smallest paid contact-list size shown. Both providers scale prices with list size, and final prices can vary by region, billing option, and add-ons.
| Brand and tier | Monthly subscription | Annual subscription | Main offerings |
|---|---|---|---|
| Mailchimp Free | $0 | Not applicable | A limited plan for up to 500 contacts, with basic email campaigns and marketing tools. It has lower sending limits and fewer features than paid plans. |
| Mailchimp Essentials | From $13/month | About $11.05/month equivalent with a 15% annual-billing discount¹ | Core email marketing, templates, A/B testing, and email/chat support. Limits on audiences, users, and advanced automation. |
| Mailchimp Standard | From $20/month | About $17/month equivalent with a 15% annual-billing discount¹ | Adds more advanced marketing automation, audience insights, behavioral targeting, and optimization tools. |
| Mailchimp Premium | From $350/month | About $297.50/month equivalent with a 15% annual-billing discount¹ | Designed for larger teams and lists, with advanced segmentation and reporting, multivariate testing, and expanded support. |
| GetResponse Free | $0 | Not applicable | Up to 500 contacts and 2,500 newsletter sends per month, with basic email, landing-page, and website tools. |
| GetResponse Starter | From $19/month | About $15.58/month equivalent with 18% off annual billing | Email marketing and core campaign tools, plus basic automation and landing-page features. |
| GetResponse Marketer | From $59/month | About $48.38/month equivalent with 18% off annual billing | Adds more extensive marketing automation and tools for managing customer journeys and campaigns. |
| GetResponse Creator | From $69/month | About $56.58/month equivalent with 18% off annual billing | Adds creator-focused features, including tools for webinars, courses, or monetized content, alongside email marketing. |
| GetResponse Enterprise | Custom pricing | Custom pricing | Tailored features, support, and infrastructure for larger organizations. |
¹Annual equivalents are calculated from the listed starting monthly prices and are estimates; annual plans may be billed upfront. GetResponse also advertises a larger discount for some longer-term subscriptions, such as a two-year billing option. Its paid plans may be available with a 30-day trial; trial terms can vary.
Key differences: Mailchimp offers a free plan and four main price levels, with higher tiers focused on deeper segmentation, testing, and team capabilities. GetResponse’s paid tiers distinguish more clearly between general email marketing, broader automation, and creator tools. For either service, comparing the entry price alone can be misleading: the monthly cost rises as the contact list grows.
Sources: Mailchimp pricing · GetResponse pricing
Support Options Comparison: Mailchimp vs GetResponse
| Support option | Mailchimp | GetResponse |
|---|---|---|
| Live chat | Available on paid plans; access and support level depend on the plan. The support page asks users to sign in to see the options available to them. | Offers 24/7 live chat support. The support center also provides self-service help articles. |
| Phone support | Available to Premium plan users; it is not a standard option across all plans. | Generally reserved for MAX customers, rather than offered as a standard channel for all users. |
| Documentation | The Help Center provides guides and troubleshooting articles. Free users rely mainly on self-service resources; access to direct support varies by plan. | The Support Center contains searchable documentation, setup instructions, and troubleshooting guidance. |
| Tutorials, webinars, and other resources | Mailchimp offers learning materials, including tutorials and courses through its broader educational resources. These complement, but are separate from, direct customer support. | GetResponse provides learning resources such as tutorials, webinars, and GetResponse Academy materials alongside its support documentation. |
| Overall | Support is more plan-dependent: paid plans offer direct help, with phone support limited to Premium. | Live chat and self-service resources are prominent; phone support is primarily a higher-tier MAX benefit. |
Unique Features of Mailchimp Vs GetResponse
| Brand | Less-common feature | Added value and why it may decide the choice |
|---|---|---|
| Mailchimp | Direct-mail postcards alongside digital campaigns (features page) | Lets a business add a physical touchpoint to email and other marketing without managing a separate postcard platform. It may suit local businesses, retailers, or campaigns where a printed reminder or offer could reach customers who overlook email. |
| Mailchimp | Appointment scheduling (features page) | Combines marketing with a way for customers to book appointments. This can simplify the path from campaign to booking for consultants, service businesses, and other appointment-led organizations. |
| Mailchimp | Marketing tools bundled with audience-management and business tools (features page) | The feature set extends beyond email automation into audience management, websites, and other campaign channels. That can reduce the need to stitch together several services, making it appealing to small teams that want one central marketing platform. |
| GetResponse | Built-in webinars (features page) | Webinars can be promoted and followed up through the same platform used for email marketing and automation. This is useful for businesses that rely on live demonstrations, training, or educational events to generate and nurture leads. |
| GetResponse | Online course creation (features page) | The platform can support both marketing a course and delivering it, rather than only collecting leads for an external course system. It may be a deciding factor for creators and training businesses seeking fewer separate tools. |
| GetResponse | Conversion funnels that connect multiple campaign steps (features page) | Funnels bring together elements such as landing pages, email follow-ups, and sales steps. This can make it easier for a small team to build and monitor a campaign from first visit to conversion without assembling each component separately. |
These features are less typical of email automation software, not necessarily exclusive to either brand. Availability and limits can vary by plan and region.
Most frequently asked questions about Mailchimp vs GetResponse
Which is easier to use, GetResponse or Mailchimp?
Mailchimp is often the easier starting point for basic campaigns: reviewers commonly describe its interface and campaign setup as approachable for beginners. GetResponse is also usable, but its broader toolkit can take longer to learn. In practice, reviewers tend to favor Mailchimp for simplicity and GetResponse when they want more tools in one platform. These are paraphrased review themes, not verbatim quotes.
Which platform has better email automation?
GetResponse is often the stronger fit for users who want to build detailed visual workflows using subscriber actions and other conditions. Mailchimp’s Customer Journeys cover common follow-ups and audience-based automation, and reviewers often value how quickly they can set up straightforward campaigns. The better choice depends on whether you prioritize workflow depth or a simpler setup; check which automation features are included in the plan you intend to buy.
Which is better for small businesses and beginners?
Reviewers often favor Mailchimp when a small business needs a recognizable, relatively straightforward tool for newsletters and basic marketing. GetResponse can suit a small business that also wants features such as landing pages, webinars, or sales funnels under one roof. The trade-off reflected in user feedback is simplicity versus breadth: extra capabilities can be useful, but may require more time to learn.
Which platform offers better value for money?
There is no consistent winner in review feedback. Users often see value in GetResponse when they use several of its included marketing tools, while Mailchimp can feel worthwhile for teams that mainly need email campaigns and its integration ecosystem. Compare the current plan prices against your contact count, sending needs, and required automation features: pricing and feature limits can change, and a low entry price may not include the functions you need.
Which has better email deliverability?
Reviews do not establish a dependable universal winner. Users’ delivery results can differ with list quality, consent practices, authentication, sending patterns, and message content, so an individual review is not a guarantee of what your campaigns will achieve. Compare recent independent deliverability tests where available, and follow each platform’s guidance on domain authentication, list hygiene, and consent.
Which is better for ecommerce email marketing?
Both can support ecommerce marketing, but the best fit depends on the store platform and the workflows you need. Reviewers tend to value GetResponse when they want email automation alongside landing pages or funnel-building tools. Mailchimp is often chosen for its broad integrations and familiar campaign workflow. Before deciding, verify that your store integration supports the specific events, product data, and automations you plan to use.
Which has better landing pages and lead-generation tools?
GetResponse is often the more compelling option for teams that want landing pages and lead-generation or funnel tools closely connected to their email campaigns. Mailchimp also offers tools for creating and promoting signup forms and landing pages, but reviewers looking for a broader conversion-focused toolkit may prefer GetResponse. Compare the current editor, templates, publishing options, and plan limits against your requirements.
Which platform has more integrations?
Mailchimp is commonly regarded by users as having a broad integration ecosystem, which can make it convenient when connecting a range of business apps. GetResponse also supports integrations, but the exact services and capabilities you need matter more than a general count. Check the integration directory for your CRM, ecommerce platform, analytics tools, and any required data-sync features before committing.
Which has better reporting and campaign analytics?
Both provide campaign performance reporting, and reviewers generally find either adequate for monitoring core email metrics. The more useful choice depends on whether you need deeper segmentation, automation-level reporting, ecommerce attribution, or simple campaign summaries. Confirm which reports and data exports are available on your chosen plan, and remember that opens can be affected by privacy features, so clicks and conversions may be more useful for evaluating results.
Which offers better customer support?
User feedback on support varies by issue, plan, and time, so reviews do not point to a guaranteed winner. Reviewers often appreciate clear self-service documentation, while experiences with response speed and resolving complex problems can differ. Compare the support channels and hours currently included with each plan, especially if you need phone support, faster assistance, or onboarding help.
Should I choose GetResponse or Mailchimp for my business?
Choose Mailchimp if your priority is a familiar email-marketing workflow, straightforward campaigns, and access to a broad set of integrations. Choose GetResponse if you expect to use more advanced visual automation or want email combined with tools such as landing pages, funnels, or webinars. Review feedback commonly reflects this distinction: Mailchimp is praised for approachability, while GetResponse is valued for its wider feature set. Test both with your actual contact list and workflow, and compare the features included in the specific plans you are considering.
