Mailchimp vs. Brevo
Mailchimp and Brevo are popular email automation platforms that help businesses create campaigns, automate customer communications, and manage contacts. Mailchimp is known for its marketing tools and broad integration options, while Brevo combines email and SMS marketing with customer relationship management features.
Users often compare them to find a platform that fits their budget, audience size, and marketing needs. Key factors include automation features, pricing and contact limits, ease of use, integrations, and available support. These differences can help determine which tool is the better fit for a business.
Mailchimp VS Brevo: Which tool is the most popular?
| Tool | Reviews | Average rating | Popularity summary |
|---|---|---|---|
| Mailchimp | 748 | 2.76/5 | Most reviewed, but has the lower average rating. |
| Brevo | 19 | 3.89/5 | Least reviewed, but has the higher average rating. |
Mailchimp is the most popular by review volume, while Brevo has the stronger average user rating.
Mailchimp and Brevo: Quick Comparison Overview
I can’t perform a live web search in this chat, so this overview reflects established product positioning; features and plan limits may change.
| Ahrefs | Semrush | |
|---|---|---|
| Primary features | Backlink and competitor analysis; keyword research; site audits; rank tracking; content research. | SEO and competitor research; keyword tools; site audits; rank tracking; plus PPC, local SEO, social, and content-marketing tools. |
| Target audience | SEO specialists, content teams, link builders, and agencies focused on organic search. | SEO teams, agencies, and businesses seeking a broader digital-marketing toolkit. |
| Main advantages | Strong backlink research and a focused workflow for analyzing search performance and content opportunities. | Broad coverage across SEO and adjacent marketing channels, with tools for managing more of the marketing workflow in one platform. |
| Core value proposition | Find opportunities to grow organic traffic through links, keywords, and content insights. | Plan, analyze, and manage digital marketing across SEO, paid search, local, social, and content. |
| Ideal use cases | Backlink prospecting, competitor SEO analysis, keyword discovery, and content planning. | Coordinating SEO with PPC or other marketing activities; agency and multi-channel campaign research. |
Most liked vs most disliked features of Mailchimp and Brevo
| Platform | Overall user sentiment | What users value most | Common frustrations |
|---|---|---|---|
| Mailchimp | Generally positive, especially among users who want an accessible email-marketing tool with strong campaign-building and reporting features. | Easy-to-use interface, audience segmentation, useful analytics, attractive templates, and integrations with other platforms. | Customer support—particularly phone support—can disappoint. Users also want more flexible pricing, better scheduling options, greater template customization, and additional integrations. |
| Brevo | Generally positive, with affordability and ease of use standing out for startups and small businesses. | All-in-one campaign and newsletter tools, an intuitive interface, responsive issue resolution, a free plan, and pay-as-you-go email credits. | List management and contact tagging can feel cumbersome. Some users report minor usability or stability issues, a learning curve for certain functions, and fewer advanced marketing features than competing platforms. |
Key Features of Mailchimp vs Brevo
Mailchimp
| Key feature | How it benefits users | What’s distinctive |
|---|---|---|
| Customer journey and email automation | Lets businesses build automated sequences—such as welcome, follow-up, or re-engagement messages—so communication can respond to customer actions without manual sending. | Mailchimp presents automation as part of a broader marketing platform, connecting journeys with audience data and campaign tools. |
| Audience segmentation and targeting | Helps tailor messages to groups based on customer information and behavior, making campaigns more relevant. | Audience tools are integrated with Mailchimp’s marketing CRM and campaign features. |
| Email campaign creation | Templates and campaign-building tools help users create and send branded emails without starting from scratch. | The platform combines email creation with tools for managing other marketing activities. |
| Reporting and analytics | Shows how campaigns perform, helping users assess engagement and improve future messages. | Campaign reporting sits alongside audience and marketing tools, making it easier to relate results to an overall campaign. |
| Forms and landing pages | Gives businesses ways to collect sign-ups and turn interest into contacts for future campaigns. | These tools can support list growth within the same platform used to send and automate emails. |
| Integrations | Connects Mailchimp with other business and marketing tools, helping teams use data from their existing systems. | Its integrations help it fit into a wider marketing-technology setup. |
In short: Mailchimp’s distinctive strength is its integrated marketing toolkit: automation, audience management, campaign creation, and list-building tools are presented together.
Source: Mailchimp Features
Brevo
| Key feature | How it benefits users | What’s distinctive |
|---|---|---|
| Marketing automation workflows | Automates messages and follow-ups based on customer events or behavior, reducing repetitive work and supporting timely communication. | Automation is part of a broader multichannel offering, rather than being limited to email. |
| Email campaigns | Helps users create and send campaigns, then use engagement data to refine future outreach. | Email can be used alongside Brevo’s other messaging channels. |
| SMS and WhatsApp messaging | Provides additional ways to reach customers, which can be useful for timely updates or audiences who respond better to mobile messaging. | Brevo emphasizes multiple communication channels in one platform. |
| Transactional email | Supports operational messages—such as confirmations or notifications—that customers expect after an action. | Transactional messaging is offered alongside marketing campaigns and automation. |
| CRM and sales tools | Helps teams organize contact and sales information, supporting follow-up as prospects move through the sales process. | Brevo combines marketing capabilities with CRM and sales-related tools. |
| Forms and landing pages | Helps businesses collect contact details and create destinations for campaigns. | These tools complement Brevo’s email and other messaging options. |
| Campaign analytics | Helps users monitor campaign engagement and make informed adjustments. | Reporting can be considered across Brevo’s broader marketing and messaging activity. |
In short: Brevo’s distinctive angle is its emphasis on multichannel communication—including email, SMS, WhatsApp, and transactional messages—alongside CRM and sales tools.
Source: Brevo Features
Main difference
- Mailchimp is a fit for teams looking for an integrated marketing toolkit centered on audience management, email campaigns, and customer journeys.
- Brevo is a fit for teams that want email automation alongside several messaging channels and CRM or sales capabilities.
Feature availability can vary by plan, so it’s worth checking each provider’s current plan details before choosing.
Mailchimp vs Brevo Pricing Comparison
Pricing comparison
Prices are in USD and are starting rates. Mailchimp pricing rises with the number of contacts; Brevo pricing rises with monthly email volume. Annual figures below are estimated monthly equivalents using the advertised annual-billing discounts: 15% for Mailchimp and 10% for Brevo, where available. The annual charge is billed upfront.
| Brand and tier | Monthly price | Annual price | Main offerings |
|---|---|---|---|
| Mailchimp Free | $0 | $0 | Limited email marketing for up to 500 contacts and 1,000 email sends per month. Includes basic templates and reporting; limits audiences, users and features. |
| Mailchimp Essentials | From $13/month | About $11.05/month equivalent; roughly $132.60/year | Entry-level paid plan. Includes email templates, basic automation, A/B testing and email support. Pricing and send limits depend on contact count. |
| Mailchimp Standard | From $20/month | About $17/month equivalent; roughly $204/year | Adds more advanced automation and customer journeys, behavioral targeting, and predictive segmentation. Aimed at businesses needing more personalization and campaign tools. |
| Mailchimp Premium | From $350/month | About $297.50/month equivalent; roughly $3,570/year | Advanced segmentation, multivariate testing, priority support and higher account limits. The starting price applies at a substantially higher contact level than the entry-level plans. |
| Brevo Free | $0 | $0 | Ongoing free plan with unlimited contacts, a limit of 300 email sends per day, and basic email marketing tools. |
| Brevo Starter | From $9/month | About $8.10/month equivalent; roughly $97.20/year | Entry-level paid email marketing, starting at 5,000 emails per month. Removes the free plan’s daily sending limit; features and available add-ons vary by selection. |
| Brevo Standard | From $18/month | About $16.20/month equivalent; roughly $194.40/year | Adds more advanced marketing tools, including marketing automation, A/B testing and expanded reporting. |
| Brevo Professional | From $499/month | About $449.10/month equivalent; roughly $5,389.20/year | Higher-volume plan with advanced marketing and automation capabilities, additional channels and more sophisticated reporting. |
| Brevo Enterprise | Custom | Custom | Tailored pricing and features for larger organizations, including enterprise-level support and account requirements. |
Key pricing differences and discounts
| Comparison point | Mailchimp | Brevo |
|---|---|---|
| What drives the price | Primarily the number of contacts. Costs increase as the contact list grows. | Primarily monthly email volume. Contacts are unlimited across plans. |
| Annual billing | Eligible annual subscriptions can be about 15% lower than monthly billing. Annual equivalents above are calculated from the listed starting rates. | Annual billing can save about 10%; equivalents above are calculated from the listed starting rates. |
| Free access | Free plan has contact, sending and feature limits. | Free plan has unlimited contacts but caps sending at 300 emails per day. |
| Free trial or special rate | The free plan provides ongoing access to a limited feature set; the pricing page does not list a separate paid-plan trial as a standard offer. | The free plan is ongoing; the pricing page does not list a standard paid-plan trial. |
Actual prices can vary by country, billing selection, contact count or email volume, and any promotion shown at checkout. Mailchimp’s Premium starting price is not directly comparable with the entry-level prices because it begins at a higher contact level.
Support Options Comparison: Mailchimp vs Brevo
| Support option | Mailchimp | Brevo |
|---|---|---|
| Live chat | Available on eligible paid plans; access depends on the account and plan. | Available to eligible customers through Brevo support; availability depends on the plan and account. |
| Phone support | Offered to Premium customers. | Not presented as a standard support channel in the Help Center; check your plan or contact Brevo to confirm availability. |
| Documentation | Offers support articles and help guides for using its tools and resolving common issues. | The Help Center provides searchable articles and step-by-step guides covering Brevo products and common tasks. |
| Webinars, tutorials and other resources | Provides learning resources such as tutorials, courses and webinars, alongside its support articles. | Provides product guides and tutorials in its Help Center, with additional learning resources available through Brevo’s site. |
| Overall | Offers more clearly tiered direct support, including phone support at the Premium level. | Emphasizes self-service help, with live support access varying by plan. |
Direct support options can change by plan and account. See Mailchimp Support and the Brevo Help Center for current details.
Unique Features of Mailchimp Vs Brevo
| Brand | Less-common feature | Added value and why it may matter |
|---|---|---|
| Mailchimp | Website, landing-page and domain tools | Lets a business create a basic web presence and collect sign-ups alongside its email campaigns, reducing the need to connect separate tools. This can be a deciding factor for small teams that want one straightforward marketing setup. |
| Mailchimp | Direct-mail postcards | Adds a physical channel to digital campaigns. Postcards can help businesses reach customers who respond better to offline marketing, or make a campaign stand out in a crowded inbox. Availability may vary by location. |
| Mailchimp | Predictive audience insights | Predictive tools can help identify customers with higher purchase likelihood or lifetime value, so marketers can prioritize audiences rather than relying only on past opens and clicks. This is useful for businesses with enough customer data to make those predictions meaningful. |
| Brevo | Email automation across SMS and WhatsApp | Lets teams coordinate campaigns across messaging channels, not just email. This can be valuable when customers are more likely to notice a time-sensitive message by text or WhatsApp. |
| Brevo | Built-in sales CRM and meeting tools | Connects marketing activity with sales follow-up, including managing prospects and booking meetings. It may suit smaller teams that want to move leads from campaign engagement to a sales conversation without maintaining separate systems. |
| Brevo | Conversations tools, including live chat | Brings customer conversations into the same platform as marketing tools, making it easier for a team to respond to questions while prospects are considering a purchase. This is a differentiator for businesses that want both campaign automation and direct customer support in one system. |
| Brevo | Transactional email alongside marketing email | Supports operational messages—such as order or account updates—in addition to promotional campaigns. Having both in one platform can simplify setup for businesses that need marketing and product-triggered email, though transactional email is also available from some competing providers. |
“Less-common” means these capabilities are not standard across all email automation platforms; it does not mean they are exclusive to either brand. Availability can depend on plan, region, or setup.
Most frequently asked questions about Mailchimp vs Brevo
Which is better for email automation, Brevo or Mailchimp?
It depends on what you need. In user reviews, Mailchimp is often praised for its polished campaign builder, templates, and broad marketing ecosystem. Brevo is commonly valued for combining email automation with transactional email and other messaging channels, often at a lower entry cost. For straightforward, established marketing workflows, reviewers tend to favor Mailchimp’s familiarity; for budget-conscious or multichannel use, Brevo may be the better fit. These are recurring review themes, not verbatim quotations.
Which platform is easier to use for building automations?
Reviewers often describe Mailchimp as approachable for creating standard campaigns and automations, particularly if they already use its email tools. Brevo’s visual automation builder is also considered capable, though some users say it takes time to learn where features and settings are located. The easier choice usually depends on the workflow: simple email sequences are manageable in either, while more complex setups may require getting comfortable with each platform’s logic and interface.
Which offers better automation features?
Both support common workflows such as welcome sequences, behavioral triggers, and follow-up messages, but available features can vary by plan. Mailchimp reviews frequently highlight its mature marketing toolkit and connections to other services. Brevo reviews often point to the usefulness of combining email workflows with SMS and transactional messaging. Compare the specific triggers, branching, and plan limits you need rather than assuming every feature is included at the lowest tier.
Which is more affordable as an email list grows?
A recurring point in reviews is that the pricing models can favor different businesses. Brevo generally prices around email sending volume and allows users to store contacts without the same contact-based pricing approach, which can appeal to businesses with large lists that email less frequently. Mailchimp’s costs are more closely tied to audience size and plan features, so users with growing contact lists sometimes report that costs rise as their audience expands. Check current limits and plan details before deciding.
How do Brevo and Mailchimp compare on free plans?
Reviewers tend to see both free plans as useful for trying the platforms, but not necessarily as a long-term home for a growing automation program. Brevo’s free offering has commonly appealed to users who want to keep a larger contact list, while its daily sending limit can be a constraint. Mailchimp’s free-plan audience and feature limits may also restrict growth. Because free-plan terms change, verify current contact, sending, branding, and automation limits.
Which has better deliverability?
Reviews of both products include positive delivery experiences as well as occasional complaints about messages landing in spam or results varying between campaigns. User reviews alone cannot establish that one platform will consistently deliver better: outcomes depend on list quality, consent, authentication, sending practices, and recipient engagement. Both platforms provide tools for sending campaigns, but businesses should monitor their own bounce, complaint, and inbox-placement metrics during a trial.
Which is better for segmentation and personalization?
Mailchimp is often praised in reviews for its marketing and audience-management features, while Brevo users commonly appreciate being able to use contact data across email and other messaging channels. The practical difference depends on your plan and data setup: advanced segmentation, behavioral targeting, and personalization may not be available on every tier. Reviewers also note that audience organization can take planning, so test your actual segments and automation conditions before migrating.
Which platform has better integrations?
Mailchimp is frequently recognized by reviewers for its wide ecosystem of integrations, which can make it convenient for businesses already using popular ecommerce, website, and marketing tools. Brevo also connects with common business services and offers APIs, but users may need to confirm that their particular tools and data flows are supported. If an integration is essential, check whether it is native, requires a connector, or needs custom development.
How do they compare for customer support?
Support feedback is mixed for both platforms and can depend on the plan, issue, and support channel available. Reviews commonly praise helpful interactions when users reach the right support resource, while some report delays or difficulty resolving more complicated account and setup problems. Before choosing, compare the support channels and hours included with the plans you are considering, and look at recent reviews that match your region and use case.
Who should choose Brevo, and who should choose Mailchimp?
Brevo is often a strong candidate for businesses that want email automation alongside transactional email or SMS, are sensitive to contact-based pricing, or want several communication channels in one service. Mailchimp is often a better match for teams that value its established campaign-building experience, broad integration ecosystem, and familiar marketing tools. Reviews do not point to a universal winner: build a sample automation in each product and compare the features, limits, and total cost on the plans you would actually use.
