Top Mailchimp Alternatives & Competitors based on 724 Reviews
| Brand | Rating | Pricing |
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★ ★ ☆ 2.6 | Mailchimp offers a Free plan that includes basic features for up to 500 contacts. Paid plans start from $13/month (Essentials) for additional features and support, and scale up to $350/month (Premium) for advanced users, tailored to larger businesses and more complex needs. |
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★ ★ ★ ☆ 3.9 | Brevo (formerly Sendinblue) provides a Free plan that allows for sending up to 300 emails per day. Paid plans start at $25/month which includes additional features like marketing automation and SMS marketing, with higher tiers based on the number of emails sent. |
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★ ★ ☆ 2.2 | Constant Contact’s pricing begins with a 60-day Free trial, after which the Basic plan starts at $12/month for email marketing services. The Email Plus plan, which includes additional features, starts at $35/month, with costs increasing based on the number of contacts. |
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★ ★ ★ ☆ 3.5 | GetResponse offers a 30-day Free trial for all features. Paid plans start from $15/month for the Basic plan, increasing to $49/month for the Plus plan and $99/month for the Professional plan, with prices based on the number of contacts. |
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★ ★ ☆ 2.7 | HubSpot provides a free CRM with limited features; their paid marketing plans start from $45/month for the Starter plan, increasing depending on additional features and more extensive capabilities, with custom pricing for enterprise-level needs. |
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★ ★ ★ ☆ 3.9 | Klaviyo has a free tier available for up to 250 contacts and 500 email sends. Pricing for paid plans starts at $20/month based on the number of contacts, with prices rising as the contact list grows and additional features are added. |
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★ ★ ★ ★ ★ 5 | Moosend offers a free plan with access to core features for up to 1,000 subscribers. Paid plans begin at $10/month based on the number of subscribers, with additional features available in higher tiers. |
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★ ★ ★ ☆ 3.7 | Omnisend offers a Free plan for up to 500 emails/month. Paid plans start at $16/month for the Standard plan, increasing based on the number of contacts and additional features as subscribers grow. |
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Why should you be looking for a Mailchimp alternative?
Many users seek alternatives to Mailchimp due to specific feature needs, ease of use, budget constraints, and varying support options. Whether it’s advanced automation, robust analytics, or unique pricing models, alternatives can better suit diverse business goals. Popular options include Brevo, Constant Contact, GetResponse, HubSpot, Klaviyo, Moosend, and Omnisend. This article will explore each platform’s features, pricing structures, and target user demographics, helping you find the right email marketing solution tailored to your needs.
Quick Overview of Top Mailchimp Competitors
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Brevo
- Value Proposition: Affordable pricing tiers with robust features.
- Unique Features: Advanced segmentation and campaign creation tools.
- Strengths: User-friendly interface ideal for small to medium-sized businesses.
- Characteristic: Best Cost-Effective Mailchimp Alternative.
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Constant Contact
- Value Proposition: Excellent customer support and user-friendly tools.
- Unique Features: Social media sharing tools and event marketing features.
- Strengths: Great for beginners and businesses focusing on events.
- Characteristic: Best Support Mailchimp Alternative.
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GetResponse
- Value Proposition: Comprehensive marketing automation features in one platform.
- Unique Features: Webinar hosting capabilities and extensive funnel-building options.
- Strengths: Excellent for those looking for all-in-one marketing solutions.
- Characteristic: Best All-in-One Mailchimp Alternative.
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HubSpot
- Value Proposition: Integrated CRM capabilities alongside email marketing.
- Unique Features: Advanced analytics and lead tracking.
- Strengths: Ideal for businesses looking for scalable marketing tools.
- Characteristic: Best CRM-Integrated Mailchimp Alternative.
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Klaviyo
- Value Proposition: Tailored for eCommerce businesses with powerful personalization tools.
- Unique Features: Advanced data analytics and segmentation based on customer behavior.
- Strengths: Exceptional performance for targeted marketing campaigns.
- Characteristic: Best eCommerce-Focused Mailchimp Alternative.
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Moosend
- Value Proposition: Affordable pricing with powerful automation features.
- Unique Features: Advanced email tracking and analytics features.
- Strengths: Flexible pricing that scales with the size of your business.
- Characteristic: Cheapest Mailchimp Alternative.
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Omnisend
- Value Proposition: Designed specifically for eCommerce marketing strategies.
- Unique Features: Multi-channel marketing automation across email and SMS.
- Strengths: Strong integration with eCommerce platforms like Shopify and WooCommerce.
- Characteristic: Best Multi-Channel Mailchimp Alternative.
Mailchimp Alternatives: Feature by Feature Comparison
| Feature | Brevo | Constant Contact | GetResponse | HubSpot | Klaviyo | Moosend | Omnisend | Mailchimp |
|---|---|---|---|---|---|---|---|---|
| Email Marketing | User-friendly drag-and-drop builder; A/B testing; Advanced list segmentation. | Easy-to-use email editor; social media integration. | Simple automation workflows; landing page creation; detailed analytics. | All-in-one marketing hub; smart email segmentation; advanced A/B testing. | Robust segmentation options based on behavior and purchase history. | Visual automation builder; pre-built templates; segmentation based on user behavior. | Campaign automation triggers; dynamic content personalization; email segmentation. | A/B testing; automation; customizable templates. |
| Automation | Multi-channel marketing automation; pre-built automation workflows. | Basic automation capabilities; list segmentation for targeted emails. | Flexible, robust workflow automation with various triggers. | Advanced automation using AI; deep customer insights. | Exceptional automation tailored for eCommerce. | Advanced automation with a user-friendly interface; sequencing options. | Easy-to-use workflow automation with various triggers. | Standard automation workflows; conditional content. |
| Landing Pages | Built-in landing page builder with templates. | Basic landing page creation; integration with email campaigns. | Professional landing page options with performance analytics. | Offers branded landing pages that integrate seamlessly with marketing campaigns. | Simple landing page creation tailored for eCommerce stores. | Intuitive landing page UI; high-converting template library. | Limitless landing page creation tailored for online stores. | Limited landing page capabilities; focuses more on email. |
| CRM Integration | Contact management and CRM options. | Basic CRM features; limited integrations. | Basic CRM functionality available. | Fully integrated CRM; advanced reporting and pipeline management. | Deep integration with eCommerce platforms for customer data analysis. | Integrated CRM for managing customer interactions. | Built-in CRM capabilities tailored for eCommerce. | Limited CRM integration; primarily focuses on email marketing. |
| Analytics & Reporting | Comprehensive campaign analytics; real-time data tracking. | Basic reporting; insights on open rates and clicks. | Advanced analytics with conversion tracking; detailed campaign reports. | In-depth reporting with marketing performance metrics; BHAG reporting. | Comprehensive reports on customer engagement and revenue. | Real-time analytics, including engagement and conversion tracking. | E-commerce-centric analytics reporting; AOV tracking and customer insights. | Average reporting capabilities; less detailed than competitors. |
| Integrations | Numerous integrations with popular apps; API access. | Fair number of integrations; limited advanced functionalities. | Wide range of third-party integrations for eCommerce and CRM platforms. | Extensive ecosystem with native and third-party integrations. | Highly integrated with eCommerce platforms and tools. | Strong API and plugin support for integrations; supports eCommerce platforms. | Comprehensive suite of eCommerce integrations with flexibility. | Good range of integrations but less extensive than others listed. |
| Pricing | Competitive pricing with a free tier; pay-as-you-go options. | Standard pricing structure; discounts for annual plans. | Affordable plans with a free trial; pricing rises with features and capabilities. | Higher price point but offers extensive features for growth. | Pricing varies based on contacts; designed for eCommerce profitability. | Affordable pricing with a free plan available; pay-per-usage model. | Tiered pricing allows scalability; pay for what you use. | Flexible pricing; free tier available, but fewer advanced features. |
| Support | 24/7 customer support; knowledge base available. | Extensive resources and chat support; phone support available. | 24/7 email and chat support; knowledge base included. | Comprehensive knowledge base; robust support options. | Excellent email support; community forums available. | Real-time chat support; resources on automation strategy. | Excellent customer support tailored for eCommerce needs. | Good support options; community forums for peer assistance. |
Unique or Superior Aspects Comparison:
- Brevo: Offers strong multi-channel marketing automation that integrates SMS and chat.
- Constant Contact: Notable for its strong social media tools and user-friendly interface.
- GetResponse: Excellent value with detailed analytics and landing page functionality.
- HubSpot: Best-in-class CRM integration features for detailed customer insights and marketing metrics.
- Klaviyo: Unmatched capabilities for Shopify and eCommerce businesses focusing on behavior-based marketing.
- Moosend: Offers a balance between affordability and powerful automation features with intuitive design.
- Omnisend: Specifically tailored for eCommerce, boasting unique comprehensive segmentation and automation around customer behavior.
Compared to Mailchimp, these platforms often provide more specialized features catered to the unique needs of eCommerce and comprehensive automation capabilities.
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Integration Capabilities for each Mailchimp competitor
| Alternative | Supported Integrations | Compatibility Notes |
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| Mailchimp | Shopify, WooCommerce, Salesforce, Zendesk, WordPress, Magento, Stripe, Facebook, Google Analytics, Slack | Strong ecosystem with numerous eCommerce and CRM platforms, widely used in the industry. |
| Brevo | Shopify, WooCommerce, WordPress, Magento, Salesforce, Zapier, Facebook, Google Analytics, Stripe | Focuses on eCommerce and has robust integrations through Zapier for customized workflows. |
| Constant Contact | Shopify, WordPress, Eventbrite, WooCommerce, QuickBooks, Zapier, Google Analytics | Integrates well with small business tools, although eCommerce options are limited. |
| GetResponse | Shopify, WooCommerce, WordPress, Salesforce, Zapier, PrestaShop, Magento, Magento 2 | Strong eCommerce focus but fewer native integrations compared to others. |
| HubSpot | Shopify, WordPress, Salesforce, Slack, Zapier, Zapier, Eventbrite, Google Analytics | Comprehensive integration options with marketing and sales tools, strong CRM capabilities. |
| Klaviyo | Shopify, WooCommerce, Magento, BigCommerce, Recharge, Stripe, Google Analytics | Highly focused on eCommerce; offers advanced analytics and segmenting features. |
| Moosend | WordPress, WooCommerce, Magento, Zapier, Shopify, Opencart, Google Analytics | Fewer direct integrations but still covers major eCommerce platforms through Zapier. |
| Omnisend | Shopify, WooCommerce, BigCommerce, Magento, Zapier, Facebook, Google Analytics | Targets eCommerce businesses with strong integrations for online storefronts and sales. |
Pros and Cons of each Mailchimp Alternative
Here’s a comparison table summarizing the primary pros and cons of the alternatives to Mailchimp: Brevo, Constant Contact, GetResponse, HubSpot, Klaviyo, Moosend, and Omnisend.
| Alternative | Pros | Cons |
|---|---|---|
| Brevo | – Strong SMS marketing tools – Integrated CRM functionalities – User-friendly interface |
– Limited automation options compared to some competitors – Lower deliverability rates reported by some users |
| Constant Contact | – Excellent customer support – Extensive email templates – Easy to use for beginners |
– Higher pricing for advanced features – Limited automation capabilities compared to others |
| GetResponse | – Comprehensive marketing funnel tools – Advanced automation features – Landing page builder included |
– Interface can be overwhelming for new users – Some functions may be underdeveloped compared to dedicated platforms |
| HubSpot | – All-in-one marketing, sales, service, and CRM platform – Highly extensive analytics – Free tier available |
– Complex pricing structure – Can be more expensive as you scale up features |
| Klaviyo | – Excellent for Shopify and eCommerce integration – Advanced segmentation and targeting – Robust analytics |
– Steeper learning curve – Higher cost at scale compared to others |
| Moosend | – Competitive pricing with robust features – Strong automation features including AI tools – User-friendly interface |
– Limited third-party integrations – Fewer templates compared to others |
| Omnisend | – Strong eCommerce-focused features – Includes SMS and web push notifications – Intuitive automation workflows |
– More features may require higher pricing tiers – Limited functionality for non-eCommerce businesses |
This table provides a clear overview of strengths and weaknesses specific to each email marketing platform compared to Mailchimp, catering to typical use cases.
Mailchimp vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
HubSpot leads with remarkable organic traffic, reaching over 5 million visits monthly, showcasing its dominant position in the market. Mailchimp follows with approximately 1.3 million visitors, indicating strong engagement yet significantly less than HubSpot. Constant Contact and Brevo hover around the 900k mark, while Omnisend and GetResponse show more modest figures between 190k to 195k monthly. Klaviyo’s traffic is lower, not exceeding 140k, and Moosend sees around 120k, marking it as the lowest in traffic among the analyzed brands.
Top Performing Keywords:
Mailchimp excels with dominant rankings in crucial keywords like "email marketing providers" and "email automation software," often within the top positions. Brevo and Constant Contact display strong keyword strategies, ranking high for terms like "best email marketing tools" and "email marketing company." HubSpot covers a broader range with various keywords in the sales and marketing domain, while Klaviyo’s performance hinges on niche-specific terms. Moosend’s ranking in email automation and campaign-related terms shows potential but remains less competitive overall.
Conclusions on Visibility and Reach:
HubSpot asserts unparalleled online visibility with its extensive traffic and keyword coverage, establishing itself as a leader in marketing solutions. Mailchimp follows with impressive engagement but lags in keyword reach compared to HubSpot. Brands like Constant Contact and Brevo maintain strong keyword strategies, enhancing their market presence. Meanwhile, Klaviyo and Moosend exhibit growth potential but need to bolster their overall visibility. A clear takeaway is that brands focusing on keyword-rich content in their specific domains gain better online reach.
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Other “Mailchimp” Alternatives & Competitors that you can find for free
Sure! Here are five alternatives to Mailchimp along with their key features, strengths, and value propositions:
1. AWeber
- Key Features: Drag-and-drop editor, email automation, landing page builder, A/B testing, integration with various apps.
- Strengths: User-friendly interface, strong customer support, robust automation features.
- Value Proposition: AWeber is ideal for small businesses and entrepreneurs looking for an easy-to-use platform that supports email marketing and automation with excellent customer service.
2. Sendinblue
- Key Features: Email campaigns, SMS marketing, chat, CRM, marketing automation, transactional email.
- Strengths: Comprehensive marketing tool, affordable pricing, excellent reporting features, real-time tracking.
- Value Proposition: Sendinblue offers an all-in-one marketing solution that combines email and SMS marketing, perfect for businesses wanting to expand their reach without breaking the bank.
3. ActiveCampaign
- Key Features: Advanced automation, CRM integration, segmentation, email marketing, messaging features.
- Strengths: Powerful automation capabilities, strong focus on customer experience, detailed analytics.
- Value Proposition: ActiveCampaign is perfect for businesses that prioritize customer relationships and experience, providing sophisticated automation tools and CRM features in one platform.
4. MailerLite
- Key Features: Drag-and-drop editor, landing pages, pop-ups, email automation, reporting tools.
- Strengths: Simple and intuitive design, affordable plans, flexible options for small to large businesses.
- Value Proposition: MailerLite stands out for its simplicity and cost-effectiveness, making it a great choice for startups and small businesses looking for essential features without complexity.
5. ConvertKit
- Key Features: Tagging and segmentation, landing pages, email sequences, visual automation, integration with online courses.
- Strengths: Focus on creators and small businesses, straightforward and intuitive interface, effective email automation.
- Value Proposition: ConvertKit is designed specifically for creators (bloggers, podcasters, and course creators), providing tailored tools for audience engagement and monetization strategies.
Each of these platforms has its unique strengths and caters to specific types of users, providing a variety of options beyond Mailchimp based on your marketing needs.
Frequently Asked Questions
What is Mailchimp and what services does it offer?
Mailchimp is an all-in-one marketing platform that specializes in email marketing. It offers a variety of services including email creation and automation, audience segmentation, performance analytics, landing page design, and customer relationship management (CRM) tools.
How does Mailchimp compare to its main competitors like Constant Contact and Sendinblue?
Mailchimp is known for its user-friendly interface and extensive features, while Constant Contact focuses more on customer support and training. Sendinblue is often praised for its higher sending limits and advanced automation features, making it more suitable for businesses heavily reliant on SMS marketing.
Is Mailchimp free to use?
Mailchimp offers a free plan that allows users to send up to 10,000 emails to 2,000 subscribers per month. However, the free plan has limitations on advanced features and reporting. Paid plans provide more functionalities suited for larger businesses or those with advanced needs.
What are the primary benefits of using Mailchimp?
The primary benefits of using Mailchimp include its ease of use, robust automation capabilities, detailed analytics, and integrability with a wide range of e-commerce platforms and apps. Additionally, its audience management tools help businesses target specific customer segments effectively.
Can I migrate from Mailchimp to another platform easily?
Yes, migrating from Mailchimp to another platform is generally straightforward. Most email marketing services offer migration tools or services to assist you in transferring your contacts, email templates, and campaigns. It’s best to consult the documentation of the new platform for specific steps.
What are popular Mailchimp alternatives?
Popular alternatives to Mailchimp include Constant Contact, Sendinblue, AWeber, GetResponse, and HubSpot. Each of these platforms offers unique features and pricing structures, making them suitable for different types of businesses and marketing needs.
Does Mailchimp provide customer support?
Yes, Mailchimp offers customer support through various channels including email, live chat, and a comprehensive knowledge base. However, the level of support may vary depending on the pricing plan selected, with paid users generally receiving more direct support options.
