Top Mailchimp Alternatives & Competitors based on 2185 Reviews
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| Brand | Pricing |
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Offers a limited Free plan, with paid Essentials, Standard, and Premium plans starting at about $13, $20, and $350 USD per month, respectively. Prices rise with contact count and can vary by billing term. |
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Has a Free plan; paid plans start with Starter at about $9 USD per month, with higher-tier options and custom Enterprise pricing. Costs depend mainly on email volume and features. |
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Paid Lite, Standard, and Premium plans start at about $12, $35, and $80 USD per month, respectively. Pricing generally increases with the number of contacts. |
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Offers a Free plan and paid plans such as Starter (about $19 USD/month), Marketer (about $59), and Creator (about $69); Enterprise pricing is custom. Costs vary by list size and billing term. |
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Includes free tools and paid Marketing Hub tiers. Starter is about $20 USD/month, Professional about $890/month, and Enterprise about $3,600/month; contact volume, seats, and possible onboarding fees can affect the total. |
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Has a Free plan for small lists; paid email plans start at about $20 USD/month, with email-and-SMS options from about $35/month. Pricing scales with active profiles and usage. |
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Offers a Pro plan starting at about $9 USD/month, plus Moosend+ and Enterprise plans with custom pricing. Cost depends on subscriber count; a free trial is available. |
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Offers a Free plan, with Standard starting at about $16 USD/month and Pro at about $59/month; Enterprise pricing is custom. Paid-plan costs scale with contact count and included email/SMS volume. |
Compare your brand to your competitors
Why should you be looking for a Mailchimp alternative?
Users may seek a Mailchimp alternative for more specialized features, a simpler workflow, lower costs, or better support. This guide compares Brevo, Constant Contact, GetResponse, HubSpot, Klaviyo, Moosend, and Omnisend by features, pricing, and the types of users each best serves.
Quick Overview of Top Mailchimp Competitors
- Brevo — Budget-Friendly Mailchimp Alternative: Combines email campaigns and automation with SMS, WhatsApp, transactional messaging, and CRM tools, making it useful for businesses that want multiple channels in one platform.
- Constant Contact — Beginner-Friendly Mailchimp Alternative: Offers an approachable email-marketing platform with social media tools and event-marketing features, plus support options for users who want hands-on help.
- GetResponse — Mailchimp Alternative for Webinars and Funnels: Pairs email automation with landing pages, conversion funnels, and webinar tools—features that can help businesses manage more of the lead-generation process in one place.
- HubSpot — All-in-One Mailchimp Competitor: Connects marketing automation to a broader CRM, sales, and service platform, with customer records and campaign activity available in the same ecosystem.
- Klaviyo — Ecommerce-Focused Mailchimp Alternative: Specializes in ecommerce marketing with store integrations, behavior-based segmentation, predictive insights, and email and SMS campaigns.
- Moosend — Value-Focused Mailchimp Alternative: Provides email automation, prebuilt workflows, landing pages, and subscription forms in a platform aimed at businesses seeking core marketing tools without a large all-in-one suite.
- Omnisend — Omnichannel Mailchimp Alternative for Ecommerce: Brings email, SMS, and push notifications together with ecommerce-focused automation and integrations for online stores.
Mailchimp Alternatives: Feature by Feature Comparison
| Platform | Key features | How it compares with Mailchimp | Distinctive or stronger user benefits |
|---|---|---|---|
| Brevo | Email campaigns and automation: campaign builder, templates, segmentation, and automated workflows. Multichannel messaging: email, SMS, WhatsApp campaigns, and transactional messages such as order or account notifications. Sales and customer engagement tools: sales CRM, pipeline management, live chat, and other conversation tools. Integrations and reporting: connect marketing activity with customer and sales data, then track campaign results. |
Mailchimp offers a broad set of marketing tools, including email, automation, forms, landing pages, and ecommerce integrations. Brevo puts more emphasis on combining marketing messages with transactional communications and sales conversations in one platform. | Useful for businesses with mixed messaging needs: promotional campaigns and time-sensitive transactional messages can be managed through the same provider. More than an email tool: the included CRM and conversation tools can help a small team coordinate campaigns, sales follow-up, and customer questions without assembling as many separate services. Potentially practical for large contact lists: Brevo’s pricing has commonly been more tied to sending volume than to the number of stored contacts; check current plan terms before choosing. |
| Constant Contact | Email marketing: campaign templates, list management, signup forms, and automated emails. Promotion tools: social media marketing and advertising tools, plus options for creating and promoting events where available. Small-business tools: website and landing-page features, integrations, and campaign reporting. Content assistance: tools to help create and adapt marketing content. |
Mailchimp also provides email campaigns, forms, landing pages, social features, and integrations. Constant Contact’s emphasis on guided campaign creation and small-business promotion can suit users who want a straightforward route from creating an email to promoting a business or event. | A practical fit for local organizations and event promoters: event-related promotion and registration capabilities can be useful when marketing includes more than newsletters. Accessible for less-specialized teams: its guided approach can help small businesses and nonprofits get campaigns running without building complex automation workflows. Useful across offline and online promotion: social and event tools can complement email outreach. Compare the exact event features and plan availability with your needs. |
| GetResponse | Email marketing and automation: campaign creation, segmentation, autoresponders, and visual automation workflows. Conversion tools: landing pages, signup forms, funnels, and tools for turning visitors into leads or customers. Webinars and courses: webinar hosting and online-course features are available within its broader marketing offering. Website and ecommerce features: tools to build a web presence and support online sales, alongside campaign reporting. |
Mailchimp covers core email marketing, automation, forms, landing pages, and ecommerce integrations. GetResponse extends further into webinar promotion and conversion funnels, making it more of an integrated campaign-and-lead-generation toolkit. | Distinctive webinar capabilities: businesses can promote webinars and manage related marketing activity in the same platform, rather than relying entirely on a separate webinar service. Useful for structured lead generation: funnels, landing pages, and automated follow-up can be connected into a more guided journey from signup to purchase. Potentially fewer separate tools: website, course, and webinar functions can be valuable for creators, educators, and businesses selling expertise online. Features vary by plan. |
| HubSpot | CRM-centered marketing: contact records, company records, lifecycle tracking, and marketing activity linked to a shared CRM. Marketing tools: email, forms, landing pages, automation, audience segmentation, and campaign reporting. Connected business products: sales, customer service, content, and website tools can share CRM data with marketing activity. Reporting and workflows: tools to track customer interactions and coordinate tasks across teams. |
Mailchimp includes marketing-focused audience and campaign tools, but HubSpot’s central advantage is a more extensive CRM that connects marketing with sales and service workflows. That can provide a more complete view of a customer’s interactions when teams use several HubSpot products. | Stronger for cross-team customer management: marketing, sales, and service teams can work from shared contact histories and CRM data, reducing the need to reconcile separate systems. Useful for complex customer journeys: businesses can use lifecycle information and CRM activity to coordinate lead nurturing and sales follow-up. Trade-off: HubSpot can require more setup and may become more expensive as needs grow. Mailchimp may be the simpler fit for teams focused mainly on email campaigns. |
| Klaviyo | Ecommerce-focused email and SMS: campaigns and automated messages built around customer and shopping activity. Behavioral segmentation: audiences can be grouped using actions such as browsing, purchases, order history, and engagement. Customer data and analytics: ecommerce events, campaign performance, and revenue-related reporting help marketers understand customer behavior. Personalization: dynamic content and product-focused messaging can tailor campaigns to individual shoppers. |
Mailchimp supports ecommerce marketing and automation, but Klaviyo is more specifically designed around ecommerce data and shopper behavior. Its value is greatest when a business wants detailed purchase-based segments and automated messages tied closely to a store’s activity. | More granular ecommerce targeting: retailers can build segments around specific shopping and purchase signals, which helps tailor messages to different customer groups. Stronger focus on revenue-linked marketing: ecommerce reporting and customer activity data can make it easier to assess how campaigns contribute to sales. Useful for lifecycle marketing: brands can create targeted flows for different stages of the customer relationship, rather than relying only on general newsletters. Setup and cost should be weighed against store size and data needs. |
| Moosend | Email campaigns: email builder, templates, audience management, and campaign analytics. Automation: visual workflows for triggered messages and customer journeys, with ecommerce-related automation options. Lead-generation tools: landing pages, subscription forms, and tools for collecting contacts. Personalization and optimization: segmentation, dynamic content, reporting, and tools to assist with campaign creation. |
Mailchimp offers a broader marketing ecosystem, but Moosend focuses on the core email-marketing workflow: create campaigns, build automated journeys, collect leads, and review results. It can be a simpler alternative for teams that do not need Mailchimp’s wider range of integrations or adjacent tools. | Accessible automation for lean teams: visual workflows help users build triggered campaigns without requiring a specialist marketing-operations team. Useful set of core campaign tools: forms, landing pages, email, and automation can support a basic lead-generation program in one place. Potentially easier to right-size: businesses that need email and automation—but not a large CRM or broad suite of marketing products—may find its narrower focus easier to manage. Check current integrations and plan limits against your requirements. |
| Omnisend | Ecommerce-focused campaigns: email marketing, audience segmentation, and store-connected campaign tools. Multichannel messaging: coordinated email and SMS, with web push notifications available as part of its channel mix. Store-driven automation: workflows for activities such as cart abandonment, browsing, and customer follow-up. Retail-focused features: product recommendations, signup forms, and ecommerce integrations to support personalized campaigns. |
Mailchimp supports ecommerce campaigns and automation, but Omnisend concentrates on online retail and coordinating messages across shopping-related channels. Its store-focused workflows can be more direct for merchants who want to connect customer actions with email, SMS, or push follow-up. | More unified channel orchestration for retailers: teams can coordinate email and SMS—and, where supported, push notifications—within ecommerce marketing workflows. Ready-made shopping automations: cart and browsing-related workflows can help merchants follow up on customer intent with less manual campaign setup. Useful for product-led campaigns: product recommendations and store integrations help create messages centered on a customer’s browsing or purchase activity. Channel availability, SMS costs, and country coverage vary. |
Feature access, integrations, and channel availability can vary by plan, region, and connected store. Compare current plan details before selecting a platform.
Compare your brand to your competitors
Integration Capabilities for each Mailchimp competitor
Major third-party integrations
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Brevo | Shopify, WooCommerce, PrestaShop, WordPress; Salesforce, Pipedrive; Zapier and Make | Overlaps with Mailchimp on major ecommerce platforms and automation connectors. A good fit if you also want CRM and transactional messaging tools in the same platform. |
| Constant Contact | Shopify, WordPress, Salesforce, Eventbrite, Canva, Vimeo; broader connections through Zapier | Covers common small-business marketing tools, with Eventbrite and Canva among its useful additions. Check whether a needed connection is direct or requires Zapier. |
| GetResponse | Shopify, WooCommerce, Magento, PrestaShop, WordPress; PayPal, Stripe; Salesforce and Zapier | Strong overlap with Mailchimp for ecommerce and website platforms. Its store and payment connections may suit businesses combining email automation with online sales. |
| HubSpot | Shopify, WordPress, Salesforce, Stripe; Slack, Zoom, Google Workspace, Microsoft 365, Zapier | Broader CRM and business-app ecosystem than a typical email-focused platform. It overlaps with Mailchimp on key web and commerce tools, but is a closer fit for teams connecting marketing with sales and service workflows. |
| Klaviyo | Shopify, BigCommerce, WooCommerce, Magento; Salesforce; Recharge, Gorgias, Yotpo; Meta, Google Ads, TikTok | Especially strong for ecommerce data, subscriptions, reviews, and customer support. Mailchimp supports popular store platforms too, but Klaviyo’s integrations are particularly oriented toward ecommerce automation. |
| Moosend | Shopify, WooCommerce, Magento, PrestaShop, OpenCart, WordPress; Salesforce, Pipedrive, Zapier | Shares several common store and website connections with Mailchimp. For less common apps, check the connector requirements; some integrations may rely on a third-party automation service. |
| Omnisend | Shopify, WooCommerce, BigCommerce, Wix, Magento, PrestaShop; Gorgias, Yotpo, Recharge, Smile.io; Meta, Google Ads, Zapier | Ecommerce-focused, with useful connections for reviews, loyalty, subscriptions, and customer support. Its core store-platform overlap with Mailchimp is broad, while its add-ons are geared toward retail workflows. |
Compatibility note: The Mailchimp link provided is its Marketing API documentation rather than a full integrations directory. The comparison therefore focuses on major shared platforms and ecosystem fit. Integration availability and setup can vary by plan, region, and whether a connection is native or uses a service such as Zapier.
Pros and Cons of each Mailchimp Alternative
The comparisons below focus on what each platform adds or gives up relative to Mailchimp for common email-marketing use cases. Plan limits and feature availability can change.
| Alternative | Pros | Cons |
|---|---|---|
| Brevo | Combines marketing email with SMS and transactional email, which can reduce the need for separate tools. Pricing is based primarily on email volume rather than the number of stored contacts—a potential advantage for large lists with infrequent sends. | Mailchimp generally offers a broader integration ecosystem. Brevo’s email-volume model can be less attractive for businesses that send frequently, even if their contact list is small. |
| Constant Contact | Includes tools for event promotion and registration, plus social-media marketing features, making it useful for organizations that run events or community campaigns. Phone support is available on paid plans. | Its strengths are less focused on complex, behavior-based customer journeys and ecommerce data than Mailchimp’s. Event and other features may depend on plan or availability. |
| GetResponse | Adds webinar and conversion-funnel tools alongside email, landing pages, and automation—useful for lead generation, online events, and course businesses. | Some distinguishing tools, including webinars, are plan-dependent. It may be more platform than needed for teams looking only for straightforward email campaigns; its wider feature set can also mean more setup. |
| HubSpot | Connects marketing email to a broader CRM, sales pipeline, and customer lifecycle data. A strong fit when marketing and sales teams need shared contact records and coordinated workflows. | Advanced marketing automation, reporting, and other capabilities are tied to higher-tier Marketing Hub plans, which can make it costly for email-focused teams. Its breadth can also require more configuration than a standalone email service. |
| Klaviyo | Particularly strong for ecommerce: it uses purchase, browsing, and product-catalog data for audience segments and automated flows, and supports email and SMS in the same platform. | Its feature set is most relevant to ecommerce businesses; it is less suited to organizations that mainly need general-purpose newsletters or non-commerce marketing. Costs can grow with the number of profiles and SMS usage. |
| Moosend | Combines email campaigns, automation, forms, landing pages, and ecommerce-related tracking for common small-business marketing workflows. | Mailchimp has a broader integration ecosystem and wider range of adjacent marketing tools. Moosend may be a less natural fit when a business needs extensive CRM functionality or a large selection of third-party connections. |
| Omnisend | Built for ecommerce campaigns, with email, SMS, and push notifications that can be combined in automated workflows. Product and shopping data can support targeted messages and follow-ups. | Its ecommerce focus is less useful for businesses without an online store. Some targeting and automation value depends on the quality of data connected from the ecommerce platform; SMS availability and costs can vary by country and usage. |
Baseline: Mailchimp’s general-purpose offering includes email campaigns, audience tools, automation, and a large integration ecosystem. See Mailchimp’s feature overview. Check each provider’s current plan details before comparing costs or feature limits.
Mailchimp vs Competitors: Traffic & Marketing Comparison
Traffic comparison: HubSpot has the highest recorded monthly organic traffic in the data, reaching about 14.2M in Dec 2025; Mailchimp is next, peaking at about 8.6M in Apr 2026. Brevo’s latest supplied figure is 2.62M (Mar 2026), while GetResponse’s is 436K (Oct 2026). Constant Contact, Klaviyo, Moosend, and Omnisend have no traffic figures, so they can’t be compared reliably.
Top-performing keywords: Mailchimp ranks #1 for many broad email-marketing and automation terms, with “email platforms” at #6. Brevo, Constant Contact, and GetResponse also show many #1 rankings; Brevo includes CRM and WhatsApp marketing terms. HubSpot stands out for business software, CRM, and customer-management terms. Klaviyo and Omnisend emphasize email/SMS marketing; Moosend ranks #1 on many terms but is #5 for “best email marketing service.”
Visibility and reach: By recorded traffic, HubSpot and Mailchimp lead, though both decline across much of the supplied period. Keyword rankings indicate broad reach for Brevo, Constant Contact, and GetResponse, but missing traffic data prevents confirming that reach translates into visits. HubSpot stands out in CRM and business software; Klaviyo and Omnisend in email/SMS marketing. Traffic coverage is incomplete, so the overall ranking is provisional.
Compare your brand to your competitors
Other “Mailchimp” Alternatives & Competitors that you can find for free
| Competitor | Key features | Current trend | Value proposition |
|---|---|---|---|
| ActiveCampaign | Email campaigns, visual automation workflows, CRM, lead scoring, sales pipelines | Moving toward more personalized, behavior-triggered customer journeys | Combines email marketing and sales automation for businesses that need sophisticated workflows |
| MailerLite | Email newsletters, automation, landing pages, forms, website and digital-product tools | Expanding beyond email into an all-in-one toolkit for small businesses and creators | Straightforward, accessible marketing tools without the complexity of larger platforms |
| AWeber | Email campaigns, autoresponders, landing pages, signup forms, ecommerce integrations | Continuing to package established email-marketing tools with creator and small-business features | A familiar, easy-to-use option for small businesses that want dependable email and automation basics |
| Campaign Monitor | Email design templates, audience segmentation, automation, reporting | Emphasis on polished, brand-consistent campaigns and targeted messaging | Helps teams create professional-looking emails and manage campaigns with a design-first workflow |
| Kit (formerly ConvertKit) | Creator-focused email marketing, visual automations, forms, landing pages, paid newsletters | Focused on creator businesses, audience ownership, and monetization | Built for creators who want to grow an email audience and earn from newsletters, products, or memberships |
Frequently Asked Questions
What is Mailchimp used for?
Mailchimp is a marketing platform businesses use to create and send email campaigns, manage contacts, build signup forms and landing pages, and automate marketing messages. Available features depend on the plan and region.
Is Mailchimp free?
Mailchimp may offer a free or trial option, but eligibility, contact and sending limits, and included features can change. Check Mailchimp’s current pricing page to see what is available for your account.
How does Mailchimp compare with Brevo?
Both platforms offer email marketing, contact management, and automation. Brevo may suit businesses looking for email and other customer messaging tools in one platform, while Mailchimp is known for its campaign-building tools and integrations. Compare current pricing and feature limits against your needs.
What are the best Mailchimp alternatives?
Popular alternatives include Brevo, Constant Contact, Kit, ActiveCampaign, and HubSpot. The best fit depends on your priorities, such as ecommerce features, creator-focused tools, advanced automation, customer relationship management, or pricing.
Can I switch from Mailchimp to another email marketing platform?
Usually. You can generally export contact data and import it into another platform, but templates, automations, forms, and reporting may need to be rebuilt. Before switching, review consent records, clean your list, and check the new provider’s import requirements.
Is Mailchimp good for small businesses?
It can be a good option for small businesses that want email campaigns, signup forms, and basic marketing automation in one place. Consider your expected contact growth, required features, ease of use, and total cost as your needs change.
