Top Mailchimp Alternatives & Competitors based on 852 Reviews
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Mailchimp offers a Free plan for up to 500 contacts with basic features. Their paid plans start at $13/month for the Essentials plan, which includes more advanced features and support for up to 500 contacts. The Standard plan starts at $20/month and provides additional automation and reporting tools, while the Premium plan, starting at $350/month, offers advanced segmentation and analytics for larger businesses. |
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Compare your brand to your competitors
Why should you be looking for a Mailchimp alternative?
Users often seek alternatives to Mailchimp for various reasons, including specific feature requirements, ease of use, budget constraints, and customer support options. In response, several platforms offer competitive solutions tailored to different needs. Brevo is known for its versatile features, while Constant Contact excels in user-friendly tools. GetResponse and HubSpot cater to businesses with comprehensive marketing needs. Klaviyo targets e-commerce users, Moosend offers affordable pricing, and Omnisend specializes in multi-channel marketing. This guide will explore these options based on features, pricing, and target audiences.
Quick Overview of Top Mailchimp Competitors
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Brevo – Best Mailchimp Alternative for Small Businesses
Offers a user-friendly interface and competitive pricing. Notable for its SMS marketing capabilities alongside email, allowing businesses to reach customers through multiple channels. Provides integrated CRM features which enhance customer data management. -
Constant Contact – Reliable Mailchimp Competitor for Nonprofits
Known for its exceptional customer support and extensive educational resources. Features include social media integration and customizable email templates, making it ideal for organizations looking to engage with their audience while benefiting from personal assistance. -
GetResponse – Powerful Mailchimp Alternative for Automation
Strong focus on marketing automation with advanced features like webinars, landing pages, and a visual workflow builder. It offers superior analytics and A/B testing capabilities that help optimize campaigns and improve ROI. -
HubSpot – Comprehensive Mailchimp Competitor for Inbound Marketing
Full-featured inbound marketing platform with a robust email automation system. Integrates seamlessly with CRM and offers extensive marketing tools including content creation, social media management, and performance analytics, aiming to provide a holistic marketing strategy. -
Klaviyo – Top Mailchimp Competitor for E-commerce
Tailored specifically for e-commerce businesses, Klaviyo excels in segmentation and targeted messaging. Its powerful analytics provide insights into customer behavior which allows personalized marketing strategies, enhancing conversion rates significantly. -
Moosend – Affordable Mailchimp Alternative for Startups
Provides a competitively priced option with a rich set of features including landing page creation and A/B testing. Known for its simplicity and drag-and-drop editor, making it ideal for startups and smaller teams that require effective email marketing without complexity. -
Omnisend – Best Mailchimp Alternative for Multi-Channel Marketing
Designed primarily for e-commerce, Omnisend offers robust integrations that connect email, SMS, and web push notifications. Unique features like pre-built automation workflows and personalized customer journeys enhance user engagement and retention.
Mailchimp Alternatives: Feature by Feature Comparison
| Feature | Brevo | Constant Contact | GetResponse | HubSpot | Klaviyo | Moosend | Omnisend | Mailchimp |
|---|---|---|---|---|---|---|---|---|
| Email Campaign Builder | Drag-and-drop editor with templates | Customizable templates with easy editing | Visual editor with automation workflows | Offers robust email tool with personalization options | Advanced segmentation and flow builders | Simple editor with automation features | User-friendly email creator with automation | Drag-and-drop builder with diverse templates |
| Automation | Lightweight automation features | Basic automation available | Advanced automation with condition branching | Comprehensive marketing automation platform | Advanced automation workflows with triggers | Basic automations tailored for SMBs | Powerful automation tailored for ecommerce | Basic automation capabilities |
| Segmentation | Dynamic segmentation based on behavior | List segmentation and tagging | Advanced segmentation options | Offers highly customizable segmentation | Extremely granular segmentation options | Good segmentation features for targeting | Comprehensive segmentation options for audiences | Segmentation based on audience data |
| Reporting & Analytics | In-depth reporting on campaign performance | Basic reporting on email campaigns | Comprehensive analytics with conversion tracking | Powerful built-in analytics across platforms | Detailed revenue reporting from campaigns | Real-time analytics for campaigns | Advanced reporting for ecommerce metrics | Simplified reporting capabilities |
| Integrations | Integrates with various apps and platforms | Wide range of integrations | Supports numerous integrations | Multiple marketing integrations across platforms | Integrates with ecommerce platforms | Good list of integrations available | Extensive integrations, especially for ecommerce | Integrations with hundreds of applications |
| Customer Support | Email, chat, and phone support | Offers chat, phone support, and resources | 24/7 support available | Extensive customer support through various channels | Offers responsive support through channels | Good customer support options | Multi-channel support, focused on ecommerce | Limited support hours and resources |
| Pricing | Affordable plans tailored for startups | Tiered pricing based on features | Flexible pricing based on contacts | Offers free tools as well as tiered pricing | Pricing based on email send volume | Competitive pricing with scalability | Pricing based on features and volume | Free tier available, but with limitations |
| Landing Page Builder | Basic landing page builder | Powerful landing page features | Drag-and-drop landing page features | Comprehensive landing page tools integrated | Good for campaign-specific landing pages | Drag-and-drop landing pages available | Enhanced landing page options suitable for conversions | Limited landing page functionality |
| Mobile App | Presence of mobile application | Mobile app for managing campaigns | No dedicated mobile app for management | Fully featured mobile app for monitoring | Advanced functionalities available on mobile | Mobile app presence for campaign management | Effective mobile app for managing campaigns | Mobile app available, but limited features |
| E-commerce Features | Basic ecommerce integrations available | Focuses on ecommerce capabilities | Integrates well with several ecommerce platforms | Comprehensive tools for ecommerce management | Best-in-class ecommerce features | Specialized features for ecommerce users | Strong ecommerce capabilities and customer journeys | Basic ecommerce integrations |
| Customizable Templates | Good collection of customizable templates | Offers a variety of personalized templates | Strong template library for campaigns | Personalization is highly supported | Custom templates with dynamic content | Good template customization capabilities | Robust customization for ecommerce | Extensive variety of templates available |
This comparison highlights unique or superior aspects of Brevo, Constant Contact, GetResponse, HubSpot, Klaviyo, Moosend, and Omnisend, providing specific benefits for users when compared to Mailchimp. Each service tailors its features to different business needs, enhancing the effectiveness of email marketing strategies for various organizations.
Compare your brand to your competitors
Integration Capabilities for each Mailchimp competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Mailchimp | Shopify, WooCommerce, Salesforce, WordPress, Magento, Zapier, Facebook, Google Analytics, Instagram | Compatible with numerous e-commerce and CRM platforms. |
| Brevo | Shopify, WordPress, WooCommerce, Zapier, Salesforce, Google Analytics, Magento, Facebook | Strong e-commerce integrations; similar to Mailchimp. |
| Constant Contact | Shopify, WordPress, Zapier, WooCommerce, Salesforce, Facebook, Google Analytics, Eventbrite | Focus on event management and social platforms. |
| GetResponse | Shopify, WooCommerce, WordPress, Zapier, Salesforce, Magento, Facebook, Google Analytics | Well-rounded e-commerce and CRM capabilities. |
| HubSpot | Shopify, WordPress, Zapier, Salesforce, Magento, Facebook, Google Analytics, Eventbrite | Extensive CRM integration, especially for inbound marketing. |
| Klaviyo | Shopify, WooCommerce, Magento, BigCommerce, Salesforce, Facebook, Instagram, Google Analytics | Specialized for e-commerce; deep analytics integration. |
| Moosend | Shopify, WooCommerce, WordPress, Zapier, Magento, Google Analytics, Facebook | Good e-commerce support, focusing on affordability. |
| Omnisend | Shopify, WooCommerce, Magento, BigCommerce, Zapier, Salesforce, Google Analytics, Facebook, Instagram | E-commerce focused with strong automation features. |
Pros and Cons of each Mailchimp Alternative
Here’s a comparison table outlining the primary pros and cons of Brevo, Constant Contact, GetResponse, HubSpot, Klaviyo, Moosend, and Omnisend compared to Mailchimp:
| Alternative | Pros | Cons |
|---|---|---|
| Brevo | – Advanced automation features. – Affordable pricing, especially for small businesses. – Good for transactional emails. |
– Interface can be less intuitive for beginners. – Limited third-party integrations compared to Mailchimp. |
| Constant Contact | – Excellent customer support. – User-friendly interface geared for beginners. – Comprehensive event management tools. |
– Higher pricing tiers than competitors. – Fewer automation capabilities. |
| GetResponse | – Robust landing page creator. – Strong automation and segmentation features. – Webinar hosting capabilities. |
– Learning curve for advanced features. – Limited email template variety. |
| HubSpot | – Integrated CRM functionalities. – Advanced analytics and reporting tools. – Scalable for growing businesses. |
– Cost can be prohibitive for small businesses. – Complex for basic email needs. |
| Klaviyo | – Excellent for e-commerce, strong integrations with shopping platforms. – Detailed analytics and segmentation. – High deliverability rates. |
– Pricing can escalate quickly with larger lists. – More suited for advanced users. |
| Moosend | – Cost-effective with competitive pricing. – User-friendly interface. – Strong automation features. |
– Limited advanced features compared to Mailchimp. – Fewer integrations. |
| Omnisend | – Tailored for e-commerce with SMS and email marketing integration. – Good automation workflows. – Advanced segmentation. |
– Can become expensive as the list grows. – Slightly less intuitive for new users. |
This table provides a concise overview of how each alternative compares to Mailchimp, allowing users to assess which platform might best suit their specific needs.
Mailchimp vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
Mailchimp leads in organic traffic with a peak of approximately 36 million in January 2024, while HubSpot follows closely, boasting substantially larger figures, peaking above 213 million in March 2023. In stark contrast, Omnisend and Brevo have the lowest traffic, each under 2 million monthly visitors, indicating a significant discrepancy in visibility. Constant Contact and GetResponse fall in the mid-range, showcasing consistent but lower engagement compared to Mailchimp and HubSpot, which dominate the market.
Top Performing Keywords:
Mailchimp excels with top-ranking keywords like "email automation" and "best email marketing," reaching the first position, showing a strong focus on quality over quantity. HubSpot employs a broader range of keywords targeting diverse aspects of marketing software, ensuring visibility across various niches. Brevo and Klaviyo also highlight similar strengths in specific email marketing terms. However, keywords like "email marketing platforms" and "email marketing agency" show stronger performance in Mailchimp, indicating a focused keyword strategy yielding high rankings.
Conclusions on Visibility and Reach:
Mailchimp and HubSpot exhibit the strongest online visibility, both in organic traffic and keyword effectiveness. HubSpot’s overwhelming traffic numbers and extensive keyword reach solidify its dominance, particularly in comprehensive marketing solutions. Brands like Constant Contact and Moosend have a solid foothold in specific areas, but their lower traffic shows they might benefit from a refined strategy. Omnisend’s and Brevo’s lower rankings indicate potential opportunities for improved SEO tactics to enhance their market presence and traffic flow.
Compare your brand to your competitors
Other “Mailchimp” Alternatives & Competitors that you can find for free
Here are five alternatives to Mailchimp, along with their key features, strengths, and value propositions:
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AWeber
- Key Features: Email automation, customizable templates, analytics, landing page creation, and integrations with various platforms.
- Strengths: Strong focus on small businesses; user-friendly interface and excellent customer support.
- Value Proposition: AWeber empowers users with simple automation tools and effective email marketing techniques, helping small businesses engage customers and grow their brands quickly.
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ActiveCampaign
- Key Features: Advanced email marketing automation, CRM capabilities, segmentation, site tracking, and integrated sales automation.
- Strengths: Robust automation features designed for businesses of all sizes; strong focus on customer experience and personalization.
- Value Proposition: ActiveCampaign offers a comprehensive suite that combines email marketing and CRM to seamlessly manage customer relationships and drive conversions through personalized engagement.
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SendinBlue
- Key Features: Email and SMS marketing, marketing automation, landing pages, CRM, and transactional emails.
- Strengths: Competitive pricing model, especially for email volume; comprehensive marketing features that cater to both email and SMS channels.
- Value Proposition: SendinBlue helps businesses strengthen their outreach with a unified platform for email and SMS marketing, making it easy to connect with customers across multiple channels.
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MailerLite
- Key Features: Drag-and-drop editor, landing pages, pop-ups, automation, A/B testing, and detailed analytics.
- Strengths: Simple and cost-effective solution for startups and small businesses; intuitive user interface that simplifies email creation.
- Value Proposition: MailerLite provides users with powerful yet straightforward tools to create effective email campaigns, empowering businesses to build and engage their audience without a steep learning curve.
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Benchmark Email
- Key Features: Email design tools, list management, automation, A/B testing, and reporting.
- Strengths: Strong emphasis on creating visually appealing emails with a user-friendly platform; offers a generous free plan.
- Value Proposition: Benchmark Email allows users to design eye-catching email campaigns effortlessly, providing the tools necessary for effective marketing while maintaining affordability and ease of use.
These alternatives offer a range of features and strengths that can help businesses effectively manage their email marketing strategies.
