GetResponse vs. HubSpot
GetResponse and HubSpot are popular choices for email automation, but they serve different needs. GetResponse focuses on email marketing and automation, while HubSpot offers a broader CRM platform that connects marketing with sales and customer service.
Users often compare them for their automation features, integrations, scalability, and ability to manage customer relationships. The right choice depends on your goals, budget, and team’s workflow. This comparison looks at key differences in features, pricing, ease of use, and overall fit.
GetResponse VS HubSpot: Which tool is the most popular?
| Tool | Reviews | Average rating | Positive reviews | Summary |
|---|---|---|---|---|
| GetResponse | 485 | 4.05/5 | 368 (76%) | Fewer reviews, but a much stronger average rating and mostly positive feedback. |
| HubSpot | 606 | 1.92/5 | 129 (21%) | More reviews, but substantially lower ratings and mostly negative feedback. |
Takeaway: HubSpot is the most reviewed tool, while GetResponse is the most favorably rated. GetResponse appears more popular among users who left positive ratings; HubSpot has the weakest overall reception.
GetResponse and HubSpot: Quick Comparison Overview
| Category | Ahrefs | Semrush |
|---|---|---|
| Primary features | SEO research tools for backlink analysis, keyword research, site audits, rank tracking, and content research. | Broader digital-marketing suite covering SEO, competitor research, site audits, rank tracking, content marketing, local SEO, PPC, and social media. |
| Target audience | SEO specialists, content teams, and agencies focused on organic search and link building. | In-house marketing teams, agencies, and businesses managing several digital-marketing channels. |
| Main advantages | Strong backlink and competitor research, with a focused toolkit for finding SEO and content opportunities. | Wider range of marketing tools in one platform, especially useful for combining SEO with paid, local, and social campaigns. |
| Core value proposition | Make organic-search research and link-building workflows more effective. | Manage and measure a broader digital-marketing program from one platform. |
| Ideal use cases | Analyzing competitors’ backlinks, researching keywords and content gaps, auditing a site, and tracking organic rankings. | Coordinating SEO with PPC, local visibility, content, and social efforts; conducting cross-channel competitor research. |
Sources: Ahrefs features · Semrush features
Feature availability varies by plan and may change.
Most liked vs most disliked features of GetResponse and HubSpot
| Platform | Overall user sentiment |
|---|---|
| GetResponse | Users generally value its approachable interface, broad marketing toolkit, and helpful onboarding. Support is often described as responsive and personable, and pricing is seen as good value. Some users report bugs, occasional support delays, and difficulty with advanced integrations, content access, or customization. |
| HubSpot | Users appreciate having marketing, sales, and customer service tools in one easy-to-navigate platform, along with useful automation and integrations. However, paid plans can be costly, and the extensive feature set may overwhelm new users. Some also find the interface inconsistent or cluttered, with confusing save controls and gaps in basic functionality. |
Key Features of GetResponse vs HubSpot
GetResponse
GetResponse combines email campaigns with automation and tools for building marketing journeys. Its feature set is described on its Features page.
| Feature | How it benefits users |
|---|---|
| Visual marketing automation workflows | Lets users build automated journeys using triggers, conditions, and actions—for example, sending a follow-up after a signup or changing a contact’s path based on engagement. |
| Autoresponders | Sends scheduled messages, such as welcome emails or a timed series, without requiring each email to be sent manually. |
| Contact segmentation and personalization | Helps target messages to groups based on their details or behavior, making campaigns more relevant. |
| Email creation and testing tools | Templates, email-building tools, and campaign testing can help teams create messages efficiently and improve them before sending. |
| Landing pages, forms, and conversion funnels | Supports the steps around an email campaign—capturing leads and guiding them toward an offer or purchase. |
| E-commerce marketing tools | Integrations and commerce-focused automation can help businesses send follow-ups tied to shopping activity, where supported by their setup and plan. |
| Built-in webinar tools | A notable differentiator: users can promote and run webinars alongside their email campaigns, reducing the need for separate webinar software. |
Distinctive strength: GetResponse puts email marketing, automation, lead-capture tools, conversion funnels, and webinars in one marketing-focused platform.
HubSpot
HubSpot’s email and automation capabilities sit within its broader Marketing Hub and customer platform. Its Products page describes the wider suite.
| Feature | How it benefits users |
|---|---|
| Automated workflows | Can automate email follow-ups and other marketing actions based on contact activity or CRM data, reducing repetitive work. |
| CRM-based segmentation and personalization | Uses contact and company records to help teams target audiences and tailor messages using information already stored in the CRM. |
| Email creation and campaign tools | Helps users build and manage marketing emails, with tools for personalization and campaign execution. |
| Forms and landing pages | Lets teams collect leads and connect those signups to marketing follow-up and contact records. |
| Testing and analytics | Supports measuring campaign performance and using results to improve email content and targeting. |
| Connections across marketing, sales, and service | Marketing activity can be considered alongside other customer interactions, helping teams coordinate communication across departments. |
Distinctive strength: HubSpot’s central differentiator is its CRM-connected platform. Email automation can use customer data and sit alongside sales and service tools, which can be useful for businesses managing the full customer lifecycle in one system.
In short: GetResponse stands out for its marketing-specific toolkit, including built-in webinar capabilities. HubSpot stands out for connecting email automation to a broader CRM and customer platform. Feature availability can vary by product tier and plan.
GetResponse vs HubSpot Pricing Comparison
USD list pricing; closest like-for-like comparison is GetResponse’s email and marketing plans against HubSpot Marketing Hub. HubSpot’s price depends on the hub, number of seats and, for marketing, contact volume.
| Tier | GetResponse | HubSpot Marketing Hub | Main differences |
|---|---|---|---|
| Free | $0 | $0 | GetResponse’s free plan includes up to 500 contacts and 2,500 email sends per month, plus basic forms and landing-page tools. HubSpot’s free tools include its CRM and limited marketing features, such as forms and email marketing. Both free plans have limits; HubSpot’s tools are connected to its broader CRM platform. |
| Entry-level paid | Starter: $19/month, or about $15.58/month billed annually (about $187/year). | Starter: from $20 per seat/month month-to-month, or about $15 per seat/month billed annually ($180 per seat/year). | GetResponse Starter focuses on email campaigns and related audience-building tools. HubSpot Starter adds paid features across its CRM-connected marketing tools; the total depends on seats and, for marketing, contact limits. |
| Mid-tier | Marketer: $59/month, or about $48.38/month billed annually (about $581/year). | Professional: from $890/month (about $10,680/year at that monthly equivalent). | GetResponse Marketer adds more advanced automation and marketing capabilities. HubSpot Professional adds more extensive automation, campaign management, testing and reporting. HubSpot’s Professional price is substantially higher and may also involve a required onboarding fee. |
| Higher tier | Creator: $69/month, or about $56.58/month billed annually (about $679/year). | Enterprise: from $3,600/month (about $43,200/year at that monthly equivalent). | GetResponse Creator is aimed at creators selling courses, paid newsletters and other digital products, with tools such as webinars. HubSpot Enterprise is built for larger teams needing advanced controls, permissions, reporting and customization. HubSpot’s Enterprise price may also involve a required onboarding fee. |
| Custom / large-scale | Enterprise: custom quote. | Higher-scale HubSpot plans and add-ons are priced according to the selected hub, seats, contacts and requirements. | GetResponse Enterprise can include tailored support and infrastructure. HubSpot can combine multiple hubs and add-ons, so a multi-hub setup may cost considerably more than Marketing Hub alone. |
Billing, discounts and pricing details
| Brand | Annual pricing and discounts | Trials and other notes |
|---|---|---|
| GetResponse | The annual figures above are monthly equivalents for a 12-month commitment; GetResponse advertises savings of about 18% versus monthly billing. Longer prepayment options may offer larger discounts—commonly around 30% for a two-year term. | A free plan is available, and paid-plan free trials or promotions may be offered. Contact-based pricing means the cost rises as the list grows. |
| HubSpot | Starter’s annual rate is shown per seat. Professional and Enterprise are commonly presented as monthly starting prices with annual contract terms; the annual totals above simply multiply those monthly figures by 12. | HubSpot offers free tools rather than a universal free trial across all paid tiers. Promotions can change the introductory price. Marketing Hub pricing can rise with additional marketing contacts; seat costs and onboarding fees can also affect the total. |
HubSpot pricing varies more by product than GetResponse pricing: the figures above cover Marketing Hub, not every HubSpot hub. Sales Hub and Service Hub also have Starter, Professional and Enterprise tiers, with pricing based on seats; buying several hubs or adding contacts and features changes the total.
Sources: GetResponse pricing · HubSpot pricing. Prices and promotions can change; check each pricing page for the current amount and billing terms.
Support Options Comparison: GetResponse vs HubSpot
| Support option | GetResponse | HubSpot |
|---|---|---|
| Live chat | 24/7 live chat is a core support option. | Live chat is available, but access depends on the customer’s subscription and support entitlements. |
| Phone support | Phone support is not listed as a standard option for all customers. It may be available through higher-touch MAX arrangements; check the plan or account terms. | Phone support is generally reserved for eligible paid subscriptions, while lower-tier and free users have more limited support options. |
| Documentation | The GetResponse Help Center provides searchable help articles and product guidance. | HubSpot Help offers a broad knowledge base covering its products and features. |
| Webinars, tutorials and other resources | GetResponse offers learning materials such as tutorials and webinars alongside its help articles. | HubSpot supplements its documentation with HubSpot Academy courses, tutorials, webinars and a user community. |
| Overall | Strong emphasis on round-the-clock chat, with phone access less clearly available as a standard channel. | A wider mix of self-service learning resources; direct support options vary more noticeably by subscription. |
Support availability can change by plan, product and region; confirm current entitlements on each provider’s support page.
Unique Features of GetResponse Vs HubSpot
| Brand and uncommon feature | Added value | Why it could be a deciding factor |
|---|---|---|
| GetResponse — Built-in webinar hosting (features) | Lets businesses promote and run webinars alongside their email campaigns, rather than relying entirely on a separate webinar platform. | A strong fit for businesses that use live demonstrations, classes or events to attract and convert leads—and want registrations and follow-up in the same marketing workflow. |
| GetResponse — Online course creation (features) | Combines course delivery with tools for collecting leads and marketing to learners. | Useful for creators and small businesses selling educational products who would otherwise need separate email, course-hosting and marketing tools. |
| GetResponse — Conversion funnels (features) | Provides a way to assemble connected steps in a customer journey, such as landing pages, sign-up forms and follow-up campaigns. | Could suit teams that want a guided path from promotion to lead capture or sale without building that journey across several services. |
| HubSpot — Marketing tools connected to a broader CRM and product suite (products) | HubSpot’s Marketing Hub sits alongside Sales, Service, Content and Data products on its CRM platform. That can connect marketing activity with sales and customer-service work using shared customer information. | This matters when marketing automation needs to support handoffs to sales or service—not just send campaigns. It may be a deciding factor for teams seeking one platform across those functions. |
| HubSpot — Breeze AI across the platform (products) | HubSpot presents Breeze as an AI layer for its products, bringing AI capabilities into more than email creation and automation. | A potential advantage for teams that want AI assistance within broader marketing and customer workflows. Its value will depend on which Breeze capabilities are available and useful in the team’s plan. |
| HubSpot — Commerce Hub tools (products) | Commerce features can connect activities such as quotes, payments and subscriptions with customer and sales records. | Relevant for businesses that want marketing, sales activity and revenue processes to work from connected customer data, rather than managing those steps in separate systems. Availability may vary by feature and region. |
These features are less typical of email automation software, but they are not necessarily exclusive to either brand. Availability and functionality can also depend on plan, region and integrations.
Most frequently asked questions about GetResponse vs HubSpot
Which is better for email automation: HubSpot or GetResponse?
It depends on whether you need a broader CRM-led marketing platform or a more focused email-marketing tool. Reviewers on platforms such as G2 and Capterra often praise HubSpot for connecting email automation with contact records, sales activity, and reporting. GetResponse reviews more often emphasize its accessible email campaigns and built-in marketing tools. In short: HubSpot may suit teams wanting marketing and sales in one system; GetResponse may suit teams prioritizing email marketing and campaign automation.
Which platform is easier to use?
Both offer visual campaign and automation builders, but reviewers describe different trade-offs. GetResponse users commonly find it approachable for creating emails and campaigns, though some mention a learning curve as they explore its wider feature set. HubSpot users often like having tools organized around contact records, while noting that the platform can feel complex when they use its many hubs and settings. These are paraphrased review themes, not verbatim quotes.
Which has better marketing automation workflows?
HubSpot is often favored in reviews for workflows connected to CRM properties, lead activity, and sales handoffs. GetResponse reviews highlight visual automation for email sequences and campaign journeys, with additional marketing features available in the same product. The better fit depends on whether your workflows need deep coordination with sales and CRM data or mainly need to automate email engagement and follow-up.
Which is more affordable?
Reviewers frequently describe GetResponse as a more budget-conscious option for email-focused use, while HubSpot’s costs can rise as teams add paid features, contacts, or hubs. However, the real comparison depends on plan limits, billing terms, contact count, and the features you need. Users evaluating HubSpot often value its broad functionality but caution that costs can grow with a larger setup; GetResponse users tend to appreciate having several campaign tools under one subscription.
Which is better for small businesses and startups?
GetResponse can appeal to small teams that want email campaigns and automation without adopting a full CRM suite. HubSpot can be a stronger choice when a small business wants to build a shared marketing-and-sales database from the start. Review feedback reflects this divide: GetResponse users often focus on getting campaigns running, while HubSpot users value the connected CRM but sometimes find the range of tools more than they initially need.
Which has better segmentation and personalization?
HubSpot is often praised for using CRM information and customer activity to support targeted campaigns, especially when contact and sales data are maintained in HubSpot. GetResponse supports audience segmentation and automation for email marketing, which reviewers commonly find useful for campaign targeting. The advantage depends on where your customer data lives and how advanced your targeting needs are; verify the specific segmentation features included in each plan.
Which offers better integrations?
HubSpot is frequently valued in reviews for its broad business-platform ecosystem and the convenience of keeping marketing and sales activity together. GetResponse also connects with external tools, but its fit depends more on whether the integrations you rely on are supported and available on your plan. Reviewers of both products stress the practical point: check your essential CRM, ecommerce, analytics, and form integrations before choosing.
Which is better for ecommerce email automation?
GetResponse may be attractive to ecommerce teams looking for email campaigns and related marketing features in one place. HubSpot may be preferable when ecommerce marketing needs to connect closely with CRM records, sales processes, or broader customer journeys. Review feedback is mixed by use case rather than showing a universal winner. Compare each platform’s current store integrations, purchase-triggered workflows, product data support, and plan restrictions.
Which has better analytics and reporting?
HubSpot reviewers often appreciate being able to view campaign activity alongside CRM and sales information, which can help teams follow a lead beyond an email open or click. GetResponse reviews generally focus on campaign-level performance and marketing reporting. If you need a cross-functional view of the customer journey, HubSpot may fit better; if email and campaign metrics are the priority, GetResponse may be sufficient. Reporting depth varies by plan.
Which should I choose if my contact list or business is growing?
HubSpot may suit organizations expecting to connect marketing automation with expanding sales and service operations, but reviewers caution that added capabilities and larger contact counts can affect cost and complexity. GetResponse may remain appealing for businesses scaling email campaigns, though users should check list-based pricing, sending limits, and feature thresholds. Before deciding, model your expected contact growth and confirm how each vendor prices the features you will actually use.
