GetResponse vs. Constant Contact
GetResponse and Constant Contact help businesses create email campaigns, automate customer communications, and manage marketing contacts. Users often compare them for their mix of email marketing and automation tools, along with features that support growing a business.
The right choice depends on what you need. This comparison looks at features, automation capabilities, pricing, ease of use, and integrations to help you decide which platform fits your goals and budget.
GetResponse VS Constant Contact: Which tool is the most popular?
| Tool | Reviews | Average rating | Positive | Neutral | Negative |
|---|---|---|---|---|---|
| GetResponse | 485 | 4.05/5 | 368 | 16 | 101 |
| Constant Contact | 247 | 2.21/5 | 73 | 2 | 172 |
GetResponse is the most popular tool by both review volume and average rating. Constant Contact is the least popular, with fewer reviews and a lower average rating.
GetResponse and Constant Contact: Quick Comparison Overview
| Category | Ahrefs | Semrush |
|---|---|---|
| Primary features | SEO research tools for backlink analysis, keyword research, site audits, rank tracking, and content research. | Broader digital-marketing suite covering SEO, competitor research, site audits, rank tracking, content marketing, local SEO, PPC, and social media. |
| Target audience | SEO specialists, content teams, and agencies focused on organic search and link building. | In-house marketing teams, agencies, and businesses managing several digital-marketing channels. |
| Main advantages | Strong backlink and competitor research, with a focused toolkit for finding SEO and content opportunities. | Wider range of marketing tools in one platform, especially useful for combining SEO with paid, local, and social campaigns. |
| Core value proposition | Make organic-search research and link-building workflows more effective. | Manage and measure a broader digital-marketing program from one platform. |
| Ideal use cases | Analyzing competitors’ backlinks, researching keywords and content gaps, auditing a site, and tracking organic rankings. | Coordinating SEO with PPC, local visibility, content, and social efforts; conducting cross-channel competitor research. |
Sources: Ahrefs features · Semrush features
Feature availability varies by plan and may change.
Most liked vs most disliked features of GetResponse and Constant Contact
| Platform | Overall sentiment | What users appreciate | Common frustrations |
|---|---|---|---|
| GetResponse | Mostly positive, with users valuing its broad feature set and support, though some report reliability and usability issues. | Easy to use, including for marketing beginners; tools for funnels, ads, and automation; responsive, helpful support and onboarding; good value for the features offered. | Recurring bugs, occasional support delays, difficulty integrating some advanced features, trouble finding specific resources, and limited flexibility in customizing features or templates. |
| Constant Contact | Mixed: many long-term users value its support and familiar interface, while others are frustrated by cost, technical issues, and account or billing processes. | Helpful support representatives; an intuitive platform once users are familiar with it; consistent service for some long-term customers; signs that feedback and complaints can prompt follow-up or improvements. | Long waits or unhelpful support experiences; phone calls required to cancel; high costs, especially for small businesses or larger email lists; problems sending emails or managing subscribers; unclear account and billing communications. |
Key Features of GetResponse vs Constant Contact
GetResponse
| Key feature | How it benefits users | What’s distinctive |
|---|---|---|
| Email campaigns and templates | Helps teams create and send promotional, newsletter, and other marketing emails without building each message from scratch. | Combines email creation with other marketing tools on one platform. |
| Autoresponders and marketing automation | Sends messages automatically based on schedules or subscriber actions, such as signing up or interacting with a campaign. | Its visual automation tools let users map multi-step journeys using conditions and actions. |
| Segmentation and personalization | Lets marketers tailor messages to groups of contacts, which can make campaigns more relevant. | Segmentation can be used alongside automation to adapt follow-up messages to contact behavior. |
| Landing pages, forms, and pop-ups | Provides ways to collect sign-ups and direct visitors toward a campaign or offer. | These lead-generation tools sit alongside email and automation features in the same platform. |
| Webinars | Supports online presentations and audience engagement that can feed into follow-up marketing. | Webinar hosting is a notable addition to its email-marketing toolkit. |
| E-commerce and conversion tools | Helps online businesses promote products and follow up with shoppers. | GetResponse also offers e-commerce-oriented features and conversion-funnel tools, bringing more of the sales journey into one service. |
| Reporting and integrations | Helps users review campaign performance and connect GetResponse with other services they use. | Analytics and integrations support a broader, connected marketing workflow. |
Constant Contact
| Key feature | How it benefits users | What’s distinctive |
|---|---|---|
| Email campaigns and templates | Makes it easier to create and send newsletters and promotional emails, including for users who want a guided, straightforward workflow. | Emphasizes accessible tools for small businesses and organizations. |
| Email automation | Automates common follow-ups, such as welcome messages, so subscribers can receive timely communications without manual sending. | Focuses on practical, ready-to-use email marketing workflows. |
| Contact management and list growth | Helps users organize contacts and build their audience through sign-up tools. | Contact and audience-management features are presented as part of its broader small-business marketing offering. |
| Social marketing | Helps businesses promote content and maintain activity across social channels alongside email campaigns. | Social tools complement its email-focused features within the same platform. |
| Event marketing | Supports promotion and communication around events, helping organizers reach attendees and prospective attendees. | Event-related marketing is a standout part of Constant Contact’s offering. |
| Surveys and feedback | Lets organizations collect responses from customers or members and use them to inform future outreach. | Adds audience feedback tools to the usual email-and-social mix. |
| Reporting and integrations | Helps users assess campaign activity and connect marketing with other tools. | Suits organizations that want email, social, and event activities managed through a familiar small-business platform. |
In short
- GetResponse stands out for combining email automation with webinars, visual customer journeys, landing pages, and e-commerce/conversion tools.
- Constant Contact stands out for pairing email marketing with social and event marketing, alongside approachable tools for small businesses and organizations.
Feature availability can vary by plan and may change. Sources: GetResponse features and Constant Contact.
GetResponse vs Constant Contact Pricing Comparison
GetResponse
Prices are starting rates; paid-plan costs increase with contact-list size. Annual figures below show the monthly equivalent after the advertised 18% discount, billed annually.
| Tier | Monthly subscription | Annual subscription | Main offerings |
|---|---|---|---|
| Free | $0 | — | Up to 500 contacts and 2,500 email sends per month. Includes basic email marketing tools, forms, landing pages, and website-building features. |
| Starter | From $19/month | About $15.58/month | Core email marketing, autoresponders, forms, landing pages, and entry-level marketing automation. |
| Marketer | From $59/month | About $48.38/month | Adds more advanced automation and campaign tools, including sales-funnel and webinar-related features. |
| Creator | From $69/month | About $56.58/month | Adds creator-focused tools for producing and selling digital products, such as courses and paid newsletters, alongside email marketing. |
| MAX | Custom quote | Custom quote | Tailored plan for larger businesses, with higher-volume capabilities and additional support and account options. |
Discounts and trial: GetResponse offers a 30-day free trial of paid features. Its pricing page advertises savings of 18% with annual billing and 30% with a two-year subscription.
Constant Contact
Prices shown are starting rates for the smallest contact-list tier. Rates rise as the number of contacts increases. Annual equivalents below apply the advertised 15% annual-billing discount.
| Tier | Monthly subscription | Annual subscription | Main offerings |
|---|---|---|---|
| Lite | From $12/month | About $10.20/month | Core email marketing, signup forms, and social media tools. Includes basic automation and a smaller set of marketing features than the higher tiers. |
| Standard | From $35/month | About $29.75/month | Adds stronger audience segmentation and automation, plus tools such as A/B testing. |
| Premium | From $80/month | About $68/month | Adds advanced segmentation and automation, custom reporting, and more extensive marketing controls and user access. |
Discounts and trial: Constant Contact offers a 30-day free trial and a 15% discount for annual billing. Eligible nonprofits may qualify for additional discounts.
At-a-glance comparison
| Comparison point | GetResponse | Constant Contact |
|---|---|---|
| Lowest paid starting price | $19/month for Starter | $12/month for Lite |
| Free option | Yes; up to 500 contacts and 2,500 sends per month | Pricing page promotes a free trial rather than a permanent free tier |
| Annual discount | 18% advertised; 30% for two years | 15% advertised |
| Distinctive higher-tier emphasis | Automation, webinars, sales funnels, and creator products such as courses | Contact segmentation, campaign automation, reporting, and user access |
Prices and plan features are subject to change and depend on contact count, billing term, and eligibility for promotions. Sources: GetResponse pricing and Constant Contact pricing.
Support Options Comparison: GetResponse vs Constant Contact
| Support option | GetResponse | Constant Contact |
|---|---|---|
| Live chat | Available 24/7, according to its support site. | Live chat is available during listed support hours; availability can vary by day. |
| Phone support | Phone support is not presented as a standard option on the support page. | Phone support is offered during listed support hours. |
| Documentation | Help Center articles cover account setup, email marketing, automation, and other product features. | Support Center articles and guides cover product setup, campaigns, contacts, and troubleshooting. |
| Additional resources | Offers learning resources such as tutorials, courses, and webinars. | Offers webinars, tutorials, guides, and other marketing resources. |
| Overall | Best suited to users who prefer always-on chat and self-service learning materials. | Offers more direct support channels, including phone, alongside documentation and learning resources. |
Sources: GetResponse Support · Constant Contact Support
Unique Features of GetResponse Vs Constant Contact
| Brand | Uncommon feature | Added value and why it could decide the choice |
|---|---|---|
| GetResponse | Built-in webinar hosting | Lets a business promote a webinar, collect registrations, host it, and follow up with attendees using the same platform as its email campaigns. This can reduce the cost and setup of connecting separate webinar and marketing tools. It may be decisive for businesses that regularly teach, demonstrate products, or generate leads through live sessions. |
| GetResponse | Conversion funnels | Combines steps such as landing pages, email follow-ups, and sales actions into a guided funnel. That helps teams manage a campaign from initial signup through purchase without assembling each step from separate services. It may suit businesses that want more than standalone email campaigns, especially those selling online. |
| GetResponse | Online course creation and hosting | Enables creators to deliver and sell courses alongside their email marketing. Keeping course delivery and promotional messages in one system can simplify launches and student communications. It may be a deciding factor for coaches, educators, and creators who would otherwise need a separate course platform. |
| Constant Contact | Event marketing tools | Supports event promotion and attendee communications, including invitations, registration-related workflows, and follow-up. This connects event outreach with the email list, making it easier to manage promotion and communications in one place. It may matter to nonprofits, associations, and businesses that run events frequently. |
| Constant Contact | Social media publishing and management | Adds social content creation, scheduling, and campaign management to the email-marketing toolkit. This gives smaller teams a way to coordinate email and social promotion without managing every task in a separate tool. It may be decisive for organizations that need straightforward, multi-channel marketing more than advanced automation. |
These are differentiators, not necessarily features exclusive to either brand; they are less typical of email automation software focused primarily on email workflows.
Sources: GetResponse features · Constant Contact
Most frequently asked questions about GetResponse vs Constant Contact
Which is easier to use, Constant Contact or GetResponse?
Reviewers commonly praise Constant Contact for a straightforward setup and approachable interface, making it a comfortable starting point for small teams. GetResponse is also considered capable, but its broader set of tools can take longer to learn. In short, Constant Contact tends to suit people who want simplicity; GetResponse may suit those willing to spend more time configuring features. These are paraphrased review themes, not verbatim quotes. See [Constant Contact reviews](https://www.g2.com/products/constant-contact/reviews) and [GetResponse reviews](https://www.g2.com/products/getresponse/reviews).
Which platform has stronger email automation?
GetResponse is generally the stronger choice for more involved automation: reviewers value its visual workflows and the ability to build sequences around subscriber actions and conditions. Constant Contact covers common needs such as welcome and follow-up emails, but review feedback tends to frame its automation as more basic. Check the current plan details, since available triggers and workflow features can depend on subscription level.
Which is better for beginners and small businesses?
Constant Contact is often favored by small businesses that want to start sending campaigns without building elaborate workflows. Reviewers frequently appreciate its accessible tools and guided experience. GetResponse can also work for a small business, especially one that expects to use landing pages, sales funnels, or more advanced automation, but its larger feature set may feel like more than a beginner needs.
How do Constant Contact and GetResponse compare on price and value?
Review feedback on value tends to depend on how much of each platform a customer uses. Constant Contact may feel costly to users who need only basic email campaigns, while GetResponse can offer better value when its automation and additional marketing tools replace separate services. Compare the total cost at your contact count and required feature level; plans, limits, and promotional pricing can change.
Which one offers better segmentation and personalization?
GetResponse is typically the better fit when campaigns rely on detailed segmentation and behavior-based personalization, particularly as part of automated workflows. Constant Contact supports audience organization and targeted campaigns, but reviewers looking for more sophisticated targeting may find it less flexible. The practical difference depends on the data you collect and the segmentation features included in your plan.
Which platform has better email templates and design tools?
Reviewers often find Constant Contact’s templates convenient for quickly producing standard business emails. GetResponse also offers email design tools, alongside a broader set of campaign and landing-page options. Feedback on design is subjective: both can handle common newsletter needs, so it is worth testing the editor with your own brand assets and checking how the finished emails look on mobile.
Which is better for landing pages, webinars, and sales funnels?
GetResponse stands out for teams that want email automation connected with landing pages, funnels, and webinar-related tools in one platform. That broader toolkit is a recurring reason reviewers consider it for more integrated campaigns. Constant Contact is often chosen for email-focused marketing and small-business outreach, so it may require other products if you need a wider funnel or webinar setup.
How do they compare on integrations and ecommerce automation?
Both platforms connect with other business tools, but the integrations and automation actions available vary by service and plan. Reviewers tend to consider GetResponse when they want ecommerce activity to feed into more elaborate customer journeys; Constant Contact can suit simpler campaign and store-marketing needs. Before choosing, confirm that your specific storefront, CRM, and checkout events are supported in the way your workflow requires.
Which platform provides better reporting and analytics?
Both provide campaign reporting for common measures such as opens and clicks. GetResponse may be more useful when you want to assess how automated journeys and connected campaign tools perform; Constant Contact’s reporting can be sufficient for teams focused on straightforward email campaigns. Reviewers’ needs differ, so check whether the reports on your intended plan include the conversion or journey-level data you rely on.
Which should I choose: Constant Contact or GetResponse?
Choose Constant Contact if ease of use, straightforward email campaigns, and small-business marketing are your priorities. Choose GetResponse if you need more flexible automation or want email to work alongside funnels, landing pages, and other marketing tools. Review-site feedback broadly reflects that trade-off: simplicity and approachability versus a wider feature set and more configuration. For current user feedback, compare the review listings on [G2](https://www.g2.com/compare/constant-contact-vs-getresponse) and [Capterra](https://www.capterra.com/).
