GetResponse vs. Brevo
GetResponse and Brevo are popular email automation platforms that help businesses create campaigns, manage contacts, and automate customer communications. GetResponse combines email marketing with tools such as landing pages and webinars, while Brevo offers email and SMS campaigns alongside CRM and transactional messaging features.
Users often compare them for their automation capabilities, range of marketing tools, and suitability for different business needs and budgets. This comparison focuses on features, pricing, ease of use, integrations, and support to help you choose the right platform.
GetResponse VS Brevo: Which tool is the most popular?
| Tool | Reviews | Average rating | Popularity summary |
|---|---|---|---|
| GetResponse | 485 | 4.05/5 | Most popular, with far more reviews and a slightly higher average rating |
| Brevo | 19 | 3.89/5 | Least popular, with fewer reviews and a slightly lower average rating |
GetResponse and Brevo: Quick Comparison Overview
I can’t perform a live web search in this chat, so this overview reflects established product positioning; features and plan limits may change.
| Ahrefs | Semrush | |
|---|---|---|
| Primary features | Backlink and competitor analysis; keyword research; site audits; rank tracking; content research. | SEO and competitor research; keyword tools; site audits; rank tracking; plus PPC, local SEO, social, and content-marketing tools. |
| Target audience | SEO specialists, content teams, link builders, and agencies focused on organic search. | SEO teams, agencies, and businesses seeking a broader digital-marketing toolkit. |
| Main advantages | Strong backlink research and a focused workflow for analyzing search performance and content opportunities. | Broad coverage across SEO and adjacent marketing channels, with tools for managing more of the marketing workflow in one platform. |
| Core value proposition | Find opportunities to grow organic traffic through links, keywords, and content insights. | Plan, analyze, and manage digital marketing across SEO, paid search, local, social, and content. |
| Ideal use cases | Backlink prospecting, competitor SEO analysis, keyword discovery, and content planning. | Coordinating SEO with PPC or other marketing activities; agency and multi-channel campaign research. |
Most liked vs most disliked features of GetResponse and Brevo
| Platform | Overall sentiment | What users appreciate | Common concerns |
|---|---|---|---|
| GetResponse | Generally positive. Users value its broad marketing toolkit, accessible interface, and helpful support, though occasional technical issues and limited flexibility detract from the experience. | Easy to use, including for beginners; offers email automation, funnels, and advertising tools; responsive, personal support and guided onboarding; good value for the features included. | Bugs can disrupt the experience; support may sometimes be delayed; some advanced features are cumbersome to integrate; finding specific resources and customizing templates or features can be difficult. |
| Brevo | Mostly positive, particularly among startups and small businesses seeking an affordable, easy-to-use platform. Some users find contact-management workflows awkward and its advanced marketing capabilities limited. | Combines newsletters, campaigns, and digital-product payments; offers a free plan and affordable pricing, including email-credit options; intuitive interface; issues are often resolved quickly. | Adding recipient lists after designing an email and tagging contacts can be inconvenient; users report occasional stability or usability hiccups; some functions have a learning curve, and advanced features may be less extensive than competitors’. |
Key Features of GetResponse vs Brevo
GetResponse
GetResponse combines email campaigns with tools for building and automating customer journeys. Its features page highlights:
| Feature | How it benefits users | Distinctive aspect |
|---|---|---|
| Visual marketing automation | Lets users build workflows that respond to subscriber actions—such as signing up, clicking a link, or making a purchase—so follow-ups can happen automatically. | A visual workflow builder makes it easier to map multi-step journeys without coding. |
| Email marketing and autoresponders | Supports newsletters and scheduled follow-ups, helping businesses communicate consistently and nurture subscribers over time. | Email campaigns sit alongside GetResponse’s broader marketing tools, rather than being a standalone email product. |
| Segmentation and personalization | Helps users tailor messages to groups or individual contacts, making campaigns more relevant. | Segments can be used as part of automated journeys, not just for one-off sends. |
| Forms, popups, and landing pages | Helps capture leads and direct them toward a signup or conversion action. | These lead-capture tools are built into the same platform as email automation. |
| Ecommerce features | Supports purchase-related messages and sales-focused campaigns, helping stores follow up with customers and encourage conversions. | GetResponse connects email automation with ecommerce and conversion-funnel tools. |
| Webinars | Lets businesses use webinars to educate prospects, generate leads, and follow up with attendees. | A built-in webinar capability is a notable extra alongside its email and automation tools. |
| Website and funnel tools | Gives users ways to create online pages and guide visitors toward signups or purchases. | The platform offers more of an all-in-one marketing toolkit than email automation alone. |
Brevo
Brevo combines marketing automation with customer-management and messaging tools. Its features page highlights:
| Feature | How it benefits users | Distinctive aspect |
|---|---|---|
| Marketing automation workflows | Lets users trigger messages and actions based on contact behavior, reducing manual follow-up and supporting lead nurturing. | Automation works alongside Brevo’s other channels, including SMS and WhatsApp. |
| Email campaigns and segmentation | Helps businesses send targeted campaigns and organize contacts for more relevant communication. | Email is part of a broader, multichannel customer-engagement platform. |
| SMS and WhatsApp campaigns | Adds direct messaging options for timely updates, reminders, and promotions. | The ability to coordinate these channels with email is a key differentiator. |
| Transactional email | Supports operational messages such as order or account notifications, helping businesses deliver important communications reliably. | Brevo brings promotional and transactional messaging together in one platform. |
| CRM and sales tools | Helps teams manage contact information and sales activity, giving marketing and sales users a shared view of prospects and customers. | Its CRM and sales capabilities extend beyond email campaign management. |
| Forms and landing pages | Helps businesses collect leads and provide a destination for campaign traffic. | These tools connect lead capture with Brevo’s CRM and automation features. |
In brief
- GetResponse stands out for combining email automation with webinars, website and landing-page tools, and conversion-funnel features.
- Brevo stands out for its multichannel messaging—including SMS and WhatsApp—and its combination of marketing automation with CRM, sales, and transactional email.
Feature availability can vary by plan, so check each provider’s current feature and plan details before choosing.
GetResponse vs Brevo Pricing Comparison
| Brand and tier | Monthly price | Annual subscription price | Main offerings and limits |
|---|---|---|---|
| GetResponse — Free | $0 | $0 | Free plan for up to 500 contacts; includes basic email marketing tools, a website and landing pages. |
| GetResponse — Email Marketing | From $19/month | About $15.58/month equivalent when billed annually ($187/year); 18% lower than monthly billing | Entry-level paid plan, with email campaigns, autoresponders, forms and landing pages. Price increases with the number of contacts. |
| GetResponse — Marketing Automation | From $59/month | About $48.38/month equivalent when billed annually ($580.56/year) | Adds marketing automation workflows and more advanced segmentation and campaign tools. Price varies by contact count. |
| GetResponse — Ecommerce Marketing | From $119/month | About $97.58/month equivalent when billed annually ($1,170.96/year) | Adds ecommerce-focused tools, such as features for promoting products and recovering abandoned carts. Price varies by contact count. |
| GetResponse — MAX | Custom quote | Custom quote | Higher-volume and enterprise option with tailored features and support. |
| Brevo — Free | $0 | $0 | Unlimited contacts, with a sending limit of 300 emails per day. Includes core email and CRM tools; some automation features are limited. |
| Brevo — Starter | From $9/month | About $8.10/month equivalent with a 10% annual-billing discount ($97.20/year) | Entry-level paid email plan. Pricing is based mainly on monthly email volume; features and available add-ons vary by package. |
| Brevo — Business | From $18/month | About $16.20/month equivalent with a 10% annual-billing discount ($194.40/year) | Adds more advanced marketing features, including automation, A/B testing and enhanced reporting. Pricing increases with email volume. |
| Brevo — Enterprise | Custom quote | Custom quote | Tailored sending volume, features and support for larger organizations. |
| Comparison point | GetResponse | Brevo |
|---|---|---|
| What drives the price | Primarily the number of contacts on the account. | Primarily the number of emails sent per month. |
| Lowest paid starting point | Email Marketing starts at $19/month. | Starter starts at $9/month. |
| Annual discount | Annual billing is about 18% less than monthly billing at the listed starting prices. | Annual billing is about 10% less than monthly billing at the listed starting prices. |
| Free or trial option | Free plan, plus a 30-day trial of paid features. | Free plan; no paid-plan trial is listed here. |
| Price comparison caveat | The listed plan prices are starting prices; contact-list size affects the final cost. | The listed prices are starting prices; monthly email volume affects the final cost. The plans therefore are not directly comparable by price alone. |
Prices and feature limits can change, and paid-plan totals depend on account size or sending volume. Sources: GetResponse pricing and Brevo pricing.
Support Options Comparison: GetResponse vs Brevo
| Support option | GetResponse | Brevo |
|---|---|---|
| Live chat | Offers 24/7 live chat support. Access and the level of support may depend on the account or plan. | Live chat availability can depend on the account or plan. The Help Center also provides a route to contact support if chat is unavailable. |
| Phone support | Not a standard option for all users; phone or higher-priority support is associated with GetResponse MAX. | Plan-dependent rather than universal. Phone support is generally reserved for higher-tier plans; users should check their plan’s support features. |
| Documentation | The GetResponse Help Center provides searchable guides and troubleshooting articles covering the platform’s features. | The Brevo Help Center offers searchable setup guides, feature instructions, and troubleshooting articles. |
| Webinars, tutorials, and other resources | Provides learning resources such as webinars, tutorials, and courses, alongside its support articles. | Provides learning resources including tutorials and Brevo Academy materials, in addition to its Help Center documentation. |
Overall: Both services offer substantial self-service documentation and learning materials. GetResponse highlights round-the-clock live chat, while phone support is more restricted. Brevo’s direct-support options are more dependent on the user’s plan, so its Help Center is the clearest starting point for finding available contact methods.
Unique Features of GetResponse Vs Brevo
| Brand | Uncommon feature | Added value | Why it may be a deciding factor |
|---|---|---|---|
| GetResponse | Built-in webinar hosting | Lets businesses promote webinars with email campaigns and follow up with registrants and attendees in the same platform. | A strong fit for businesses that use live events to generate leads or teach customers and want to avoid stitching together separate webinar and email tools. |
| GetResponse | Conversion funnels | Combines elements such as landing pages, signup forms, email follow-ups and sales steps into a guided funnel-building workflow. | Useful for small teams that want to launch a lead-generation or sales funnel without assembling several specialized tools. |
| GetResponse | Website building alongside email marketing | Provides a way to create a web presence and connect it to email capture and marketing activity. | May suit a new or small business that wants fewer vendors and a simpler route from website visitors to subscribers. |
| Brevo | Built-in sales CRM and pipeline tools | Connects contact marketing with sales activities such as managing deals and tracking prospects. | A deciding factor for teams that want marketing and sales to work from shared contact records rather than relying on a separate CRM integration. |
| Brevo | Transactional messaging alongside campaigns | Supports operational messages—such as order or account notifications—in addition to promotional email. | Valuable for businesses that need both marketing and time-sensitive customer communications in one platform, especially when delivery and message tracking matter. |
| Brevo | Broader native messaging channels, including WhatsApp and SMS | Extends customer communication beyond email and supports reaching people through channels they may respond to more readily. | A potential advantage for businesses whose audiences are more engaged through messaging apps or mobile messages than through email alone. |
These are uncommon combinations in email automation software, not features exclusive to either brand. Feature availability may vary by plan. Sources: GetResponse features and Brevo features.
Most frequently asked questions about GetResponse vs Brevo
Which is better for email automation: Brevo or GetResponse?
It depends on what you need. Reviewers commonly favor Brevo for combining email with transactional messaging and other customer communications, while GetResponse is often preferred for building more elaborate marketing journeys and campaign funnels. Feedback on both tends to praise their automation capabilities, but notes that the more advanced features can take time to learn. These are paraphrased review themes, not direct quotes.
Which platform is easier to use?
Both offer visual tools for creating emails and workflows. Reviewers often describe Brevo as approachable for getting basic campaigns started, while GetResponse’s broader set of marketing tools can feel like more to learn. If ease of use is your priority, compare the specific workflow builder and editor in a trial, since comfort with either interface is subjective.
Which has more powerful automation workflows?
GetResponse is often considered a strong choice for building multi-step journeys involving conditions, audience behavior, and campaign funnels. Brevo supports automated workflows too and may suit businesses that want email automation alongside transactional messages and other channels. Review feedback generally points to a trade-off between breadth of marketing features and an all-in-one communications setup; advanced capabilities depend on plan.
Which is better value for money?
Reviewers tend to assess value based on different pricing models and which features are included at the chosen tier. Brevo can appeal to businesses with large contact lists that send less frequently, while GetResponse may be attractive when its landing pages, funnels, or other included tools replace separate services. Compare total cost at your expected contact count and monthly sending volume, and check plan limits before deciding.
Which is better for small businesses and beginners?
Both can work for small businesses. Reviewers often find Brevo practical for starting with email campaigns and expanding into related messaging, while GetResponse can be useful when a small team wants campaign creation and funnel tools together. Beginners should weigh simplicity against the time needed to learn the extra features, and confirm that the desired automation is included in their budgeted plan.
Which platform has better segmentation and personalization?
Both provide ways to organize contacts and tailor campaigns, but the available options vary by plan and setup. User feedback on platforms like these often highlights that segmentation is useful once lists and customer data are configured, while setup and data management can take effort. Compare the exact conditions you need—such as behavior, contact attributes, or purchase activity—rather than relying on feature names alone.
Which has better email deliverability?
There is no dependable, universal winner based on user reviews alone: inbox placement varies with list quality, consent, sending practices, and authentication settings. Reviewers may report differing results, so treat individual experiences as anecdotal. Test with your own audience, configure domain authentication, and follow each platform’s guidance on list hygiene and sending limits.
Which offers better integrations?
The better choice depends on the systems you already use. Both connect with common business tools, but reviewers sometimes note that integration availability or setup differs by app and use case. Check the current integration directory for your ecommerce platform, CRM, forms, and analytics tools, and verify whether the connection syncs the fields and events your automations require.
How do Brevo and GetResponse compare for ecommerce?
Both can support ecommerce marketing, including campaign automation, but their strengths may suit different setups. Brevo can appeal to stores that also need transactional communications, while GetResponse may appeal to teams interested in combining email with landing pages and conversion-oriented campaign tools. Reviewers’ experiences depend heavily on their store platform and plan, so test product, order, and customer-data syncing before migrating.
Which has better customer support, and how should I choose?
Support experiences can vary by issue, plan, and support channel; review feedback for either service may include both positive resolutions and reports of delays. Before choosing, check the support options available on the plan you would buy and test how quickly you can get help. Choose Brevo if its channel mix and pricing fit your communications needs; choose GetResponse if its automation and campaign-building toolkit better matches your marketing workflow.
