Introduction to BigCommerce and Wix: A Comparison of Website Builders
BigCommerce and Wix are two leading website builders that cater to a diverse range of users, from small businesses to larger enterprises. BigCommerce primarily focuses on e-commerce solutions, providing robust tools for online selling, inventory management, and payment processing. In contrast, Wix offers a more versatile platform that allows users to create various types of websites, including portfolios, blogs, and business sites, with an emphasis on design flexibility.
Users often consider BigCommerce for its scalability and advanced e-commerce features, making it suitable for those looking to grow their online stores. Wix, on the other hand, attracts users seeking an intuitive drag-and-drop interface, enabling quick website creation without extensive technical knowledge.
Key aspects of comparison include:
- Features: Examining the tools provided for website creation, e-commerce capabilities, and customization options.
- Pricing: Analyzing the cost structures, subscription plans, and value for money offered by both platforms.
- Ease of Use: Evaluating user experience in terms of setup, website management, and overall user interface.
- Support and Resources: Considering customer support options and available learning resources for users at different skill levels.
This comparison aims to assist potential users in selecting the best platform based on their specific needs and objectives.
BigCommerce VS Wix: Which tool is the most popular?
| Tool | Review Count | Average Rating | Positive Reviews | Neutral Reviews | Negative Reviews |
|---|---|---|---|---|---|
| BigCommerce | 39 | 3.56 | 29 | 1 | 9 |
| Wix | 90 | 2.84 | 42 | 0 | 48 |
BigCommerce is the most popular tool based on average user ratings, with an average score of 3.56 from 39 reviews. It received 29 positive reviews, indicating a generally favorable reception among its users.
In contrast, Wix, despite having a higher number of reviews (90), has the lowest average rating at 2.84. This suggests a significant amount of dissatisfaction, evident from its 48 negative reviews compared to 42 positive ones.
Overall, BigCommerce is more favored among users, while Wix’s popularity is overshadowed by its lower average rating and higher negative feedback.
BigCommerce and Wix: Quick Comparison Overview
| Feature/Aspect | Ahrefs | SEMrush |
|---|---|---|
| Primary Features | – Site Explorer – Keyword Explorer – Backlink Checker – Content Explorer – Rank Tracker |
– Keyword Research – Site Audit – Position Tracking – Content Analyzer – Marketing Insights |
| Target Audience | – SEO professionals – Digital marketers – Agencies focusing on content marketing and backlink analysis |
– Digital marketers – SEO experts – Content marketers – Social media marketers and PPC specialists |
| Main Advantages | – Robust backlink analysis – Comprehensive keyword data – Intuitive user interface – Constantly updated index |
– All-in-one digital marketing tool – Extensive competitor analysis – Wide array of tools for SEO and PPC – Integrated social media management |
| Core Value Proposition | Focused on providing in-depth SEO insights, particularly strengths in backlink profiles and organic keyword rankings. Ideal for users prioritizing content strategy and link-building efforts. | Offers a holistic view of digital marketing, making it easier to manage all aspects of online presence through an extensive range of tools for SEO, PPC, and social media marketing. |
| Ideal Use Cases | – Conducting comprehensive link audits – Developing effective content strategies – Tracking backlinks and organic rankings – Keyword planning for SEO campaigns |
– Managing and optimizing PPC campaigns – Conducting competitive analysis for market positioning – Comprehensive content analytics and SEO tracking – Social media metrics and management |
Most liked vs most disliked features of BigCommerce and Wix
| Aspect | BigCommerce | Wix |
|---|---|---|
| Most Liked Features | – User-friendly and easy to set up for non-technical users | – Excellent customer service with knowledgeable staff |
| – Highly responsive technical support | – User-friendly interface and ease of use | |
| – Customization options with excellent API access and PageBuilder feature | – Efficient issue resolution, particularly with auto-renewals and site problems | |
| – Suits both B2B and B2C businesses, capable of managing various product types | – Long-term user loyalty indicating consistent support | |
| – Offers functionalities like inventory management and mobile eCommerce | – Guidance from customer support to navigate issues | |
| Most Disliked Features | – Minor limitations in managing configurable products may require custom development | – Allegations of fraud from false brokers causing feelings of exploitation |
| – Lack of geo-targeting and limited integration options with services like Square and QuickBooks | – Issues with ignored or complicated withdrawal requests causing frustration | |
| – Checkout process improvements needed for better sales conversion | – Fundamental platform issues leading to navigational problems | |
| – Desire for better tracking and transparency within system notes for order management | – Unclear policies causing dissatisfaction and trust issues | |
| – Some advanced features present a learning curve despite overall usability | – Challenges with refunds and issues managing auto-renewals |
Key Features of BigCommerce vs Wix
Key Features of BigCommerce and Wix for Website Building
1. E-commerce Capabilities
-
BigCommerce:
- Feature: Robust e-commerce platform with built-in selling tools, including multi-channel selling and advanced SEO features.
- Benefit: Users can efficiently manage large inventories, utilize advanced reporting, and tap into various sales channels (e.g., Facebook, Amazon).
- Unique Aspect: BigCommerce is specifically tailored for businesses focusing on online sales, offering tools for handling complex product catalogs and higher transaction volumes.
-
Wix:
- Feature: Basic e-commerce features that allow users to set up an online store easily with drag-and-drop capabilities.
- Benefit: Ideal for small businesses or beginners who want to quickly create a store without needing advanced technical skills.
- Unique Aspect: Wix offers a simple and user-friendly interface that appeals to users looking for quick, basic e-commerce solutions.
2. Templates and Customization
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BigCommerce:
- Feature: A variety of professional, responsive templates that are focused on e-commerce.
- Benefit: Users can create visually appealing stores that are optimized for sales across devices.
- Unique Aspect: The templates are designed with e-commerce best practices in mind, facilitating better UX and conversion rates.
-
Wix:
- Feature: Extensive library of customizable templates that cater to various industries and personal styles.
- Benefit: Users can easily select and modify designs to create unique websites without needing coding skills.
- Unique Aspect: Wix provides a high degree of customization flexibility with their drag-and-drop editor, allowing users to adjust almost every aspect of the template.
3. SEO Tools
-
BigCommerce:
- Feature: Comprehensive SEO tools including customizable URL structures, automatically generated sitemaps, and integration with Google Shopping.
- Benefit: Users can optimize their online store for search engines effectively, increasing visibility and traffic.
- Unique Aspect: BigCommerce’s features are tailored to accommodate larger websites and complex product lines, making it easier for scaling businesses.
-
Wix:
- Feature: Integrated SEO Wiz that offers actionable guidelines based on the user’s website content.
- Benefit: Even users with minimal technical knowledge can follow simple steps to enhance their site’s SEO.
- Unique Aspect: The interactive nature of their SEO guidance simplifies the optimization process for users.
4. App Market
-
BigCommerce:
- Feature: Access to a broad marketplace of applications designed to enhance e-commerce functionality.
- Benefit: Users can easily integrate various functionalities like marketing automation, CRM, and inventory management to suit their specific business needs.
- Unique Aspect: The app integrations are primarily focused on enhancing e-commerce performance and scalability.
-
Wix:
- Feature: Extensive App Market offering various apps across multiple categories, including marketing, social media, and site performance.
- Benefit: Users can enhance their website with essential tools beyond basic functionalities, providing a versatile platform for personal and business websites.
- Unique Aspect: The diverse range of applications allows users to customize their sites for numerous purposes, from event management to online bookings.
5. Support and Resources
-
BigCommerce:
- Feature: 24/7 customer support and extensive documentation along with a community forum.
- Benefit: Users get immediate assistance and access to a wealth of resources to troubleshoot issues or learn new features.
- Unique Aspect: The support is specialized for e-commerce, providing insights into retail best practices that are directly relevant to online store management.
-
Wix:
- Feature: Comprehensive self-help resources including tutorials, forums, and customer service media.
- Benefit: Users can find answers quickly and benefit from community advice without waiting for direct support.
- Unique Aspect: The user-friendly interface combined with an extensive resource library allows for a more self-sufficient web building experience.
Conclusion
Both BigCommerce and Wix offer unique advantages tailored to different users’ needs. BigCommerce is ideal for established e-commerce businesses requiring robust features and scalability, while Wix provides a straightforward platform for small businesses and creatives looking for quick website setup with flexible design options. Understanding these features and their benefits can help potential users choose the platform that best suits their requirements.
BigCommerce vs Wix Pricing Comparison
| Pricing Tier | BigCommerce | Wix |
|---|---|---|
| Monthly Price | – Standard: $39/month | – Business Basic: $23/month |
| – Plus: $105/month | – Business Unlimited: $27/month | |
| – Pro: $399/month | – Business VIP: $49/month | |
| – Enterprise: Custom Pricing | – Enterprise: Custom Pricing | |
| Annual Price | – Standard: $34/month (billed annually) | – Business Basic: $19/month (billed annually) |
| – Plus: $92/month (billed annually) | – Business Unlimited: $24/month (billed annually) | |
| – Pro: $349/month (billed annually) | – Business VIP: $45/month (billed annually) | |
| Free Trial | 15-day free trial | 14-day free trial |
| Key Features | – Standard: Up to 3 staff accounts, 24/7 support, single online store, and no transaction fees | – Business Basic: Online payments with credit card, SEO tools, and mobile optimization |
| – Plus: Up to 5 staff accounts, abandoned cart saving, customer segmentation, and product filtering | – Business Unlimited: Unlimited products, site booster app, and professional logo | |
| – Pro: Up to 15 staff accounts, advanced analytics, Google customer reviews, and product recommendations | – Business VIP: Priority support, access to VIP features, and higher storage | |
| – Enterprise: Unlimited staff accounts, custom SSL, dedicated account manager, and advanced security | – Enterprise: Custom features and services based on needs | |
| Transaction Fees | No transaction fees for any plan | 0% transaction fees for all Business plans |
| Additional Discounts | 10% off on annual plans | 25% off on annual plans |
Main Differences:
- Target Audience: BigCommerce is more geared towards businesses with larger inventories and advanced functionality needs, while Wix caters to small businesses or individuals looking for an easy-to-use website builder.
- Customization Options: BigCommerce offers more comprehensive eCommerce tools and features, making it ideal for online stores. Wix, conversely, focuses on broader website design capabilities with eCommerce as one of its functionalities.
- Staff Accounts: BigCommerce allows multiple staff accounts, scaling with business needs, whereas Wix’s options are limited at lower tiers.
- Support Features: BigCommerce provides 24/7 support across tiers, while Wix offers varying levels of support depending on the subscription tier.
Support Options Comparison: BigCommerce vs Wix
| Support Feature | BigCommerce | Wix |
|---|---|---|
| Live Chat | Available during business hours. | 24/7 support via live chat. |
| Phone Support | Yes, provided during business hours. | Yes, available during business hours. |
| Documentation | Comprehensive knowledge base with articles, FAQs, and tutorials. | Extensive Wix Help Center with articles, FAQs, and video guides. |
| Webinars | Offers periodic webinars on various topics. | Provides tutorials and webinars across different subjects. |
| Community Support | Strong community forum for peer support. | Active community and forum for additional assistance. |
Unique Features of BigCommerce Vs Wix
| Feature | BigCommerce Unique Aspects | Value Provided | Wix Unique Aspects | Value Provided |
|---|---|---|---|---|
| Scalability | Built for high-volume sales with a focus on e-commerce. | Supports businesses of all sizes, from startup to enterprise level. | Vast library of customizable templates for various niches. | Facilitates quick website creation tailored to specific industries. |
| Advanced SEO Tools | Advanced SEO capabilities like automated sitemaps and 301 redirects. | Enhances visibility on search engines, crucial for e-commerce success. | In-built SEO Wiz tool for personalized SEO recommendations. | Simplifies SEO optimization for users with less experience. |
| Multi-Channel Selling | Integrates seamlessly with platforms like Amazon and eBay. | Expands sales opportunities by accessing various marketplaces. | Wix App Market offers various integrations for site functionality. | Easily add features or tools to enhance user experience quickly. |
| Payment Processing | No transaction fees on any plan, with 65+ payment gateways. | Cost-effective for businesses, as it minimizes fees and maximizes revenue. | Wide array of payment options with Wix Payments. | Provides flexibility in managing payments and transactions. |
| Abandoned Cart Recovery | Automated cart recovery emails are integrated. | Increases potential revenue by reminding customers of their uncompleted purchases. | Wix Stores offers automated notifications for restorations. | Improves customer retention and completion rates. |
| No Coding Necessary | Customizable via a robust API and developer tools. | Allows for professional site modifications and scalability without extensive coding knowledge. | Drag-and-drop interface for user-friendly design. | Empower users of all skill levels to create visually appealing websites rapidly. |
| Product Variants | Extensive options for product variations (size, color, etc.). | Supports complex inventory management, enhancing user experience. | Limited in handling product variants when compared to e-commerce. | Adequate for small stores but not as robust for larger catalogues. |
| Extensive Reporting | In-depth analytics and reporting features with advanced metrics. | Informs strategic decision-making through data-driven insights. | Basic analytics available through the dashboard. | Useful but not as comprehensive for e-commerce performance analysis. |
| API Access | Full API documentation available for extensive customizations. | Encourages integration with third-party applications for tailored experiences. | Open API access enabling external integrations on Pro plans. | Allows for extended functionalities but limited compared to BigCommerce. |
BigCommerce offers robust e-commerce features focusing on scalability, advanced reporting, and multi-channel selling, making it ideal for growing businesses and enterprises. Wix, with its diverse template library and user-friendly design tools, caters to users requiring straightforward website creation while still providing essential integrations and SEO capabilities. Each platform’s unique features can significantly influence decisions based on business needs, scalability aspirations, and technical proficiency.
Most frequently asked questions about BigCommerce vs Wix
What are the key differences between Wix and BigCommerce?
Wix is primarily a drag-and-drop website builder geared towards general users and small businesses, while BigCommerce is a comprehensive e-commerce platform designed specifically for online stores. Users note that Wix offers flexibility and ease of use: “Wix makes it easy to create a stunning website without coding.” In contrast, BigCommerce is recognized for robust e-commerce features: “BigCommerce has the scalability for larger stores that need advanced selling tools.”
Which platform is better for e-commerce?
BigCommerce is widely regarded as the superior option for e-commerce due to its powerful features tailored for online selling, such as multi-channel selling and advanced product options. One user expressed, “If you are serious about e-commerce, BigCommerce is the way to go – its tools are built for scaling up your business.” While Wix has e-commerce capabilities, users often find them limited compared to BigCommerce.
How user-friendly are Wix and BigCommerce?
Wix is often praised for its user-friendliness: “The drag-and-drop interface is intuitive and allows anyone to build a site quickly.” BigCommerce, while easy to use, has a steeper learning curve. According to a review, “BigCommerce can feel daunting at first, especially for those unfamiliar with e-commerce platforms, but it rewards you with its powerful features once you get used to it.”
What are the pricing structures of Wix vs. BigCommerce?
Wix offers a variety of pricing tiers, starting from a free option, which users appreciate for its affordability. However, advanced features require higher-tier plans. As one reviewer mentioned, “Wix’s pricing gives you the option to start small and scale up as needed.” On the other hand, BigCommerce’s pricing is more oriented toward larger e-commerce operations, which users indicate can be seen as high: “BigCommerce’s plans reflect its advanced feature set, but they can be steep for small stores.”
Can I migrate my store from Wix to BigCommerce?
Migrating from Wix to BigCommerce can be challenging. Users have noted, “It’s not as straightforward as migrating between e-commerce platforms. You may need to manually transfer products and data.” It’s often recommended to consult professionals if considering such a migration to ensure a smooth transition.
What level of customization do Wix and BigCommerce offer?
Wix is known for its high level of customization in design, allowing users to create unique sites without coding: “The flexibility to customize every aspect of your site is impressive with Wix.” BigCommerce, however, focuses on e-commerce customization, saying, “While you can customize your site, the emphasis is on e-commerce functionality rather than just aesthetics.”
What support options are available for Wix and BigCommerce?
Wix provides various support options, though some users have suggested improvement: “Wix’s customer support can be hit or miss, but their help center is quite extensive.” BigCommerce offers robust support for its e-commerce users, with one reviewer stating, “BigCommerce has excellent customer service, especially if you run into issues during busy shopping seasons.”
Are there any significant limitations with Wix or BigCommerce?
Wix’s limitations include its e-commerce functionalities, which users feel could be enhanced: “Wix is great for small stores, but it lacks the depth for larger operations.” Meanwhile, BigCommerce users noted potential confusion with features: “There are so many tools available that it can be overwhelming at times, especially for beginners.”
Which platform is more suitable for a startup business?
Wix is often deemed more suitable for startups or small businesses looking for straightforward website solutions: “If you’re a startup, Wix allows you to get a professional site up and running quickly without breaking the bank.” Conversely, BigCommerce is better for startups with a focus on e-commerce, with one reviewer stating, “If your startup is centered around selling products, BigCommerce is built to support that growth from day one.”
How do Wix and BigCommerce handle SEO?
Wix has made significant strides in SEO capabilities, with users saying, “I appreciate the tools Wix provides for optimizing search visibility.” However, BigCommerce offers advanced SEO tools designed for larger stores, with one user stating, “BigCommerce is built with SEO in mind, which can help improve visibility for growing e-commerce businesses significantly.”
