Comparison of Semrush and Majestic: SEO and Keyword Research Tools
Semrush and Majestic are two leading tools in the realm of SEO and keyword research, each serving distinct purposes that cater to different aspects of digital marketing. Semrush is widely recognized for its comprehensive suite of features that encompass SEO audits, keyword analysis, competitor tracking, and content optimization. In contrast, Majestic specializes in backlink analysis, offering robust insights into link profiles and domain authority.
Users commonly consider Semrush for its all-in-one platform that provides extensive keyword research capabilities and competitive analysis. Meanwhile, Majestic is favored for its in-depth focus on link intelligence and historical backlink data, making it invaluable for link-building strategies.
Key comparison aspects include:
- Features: Semrush boasts a wide range of tools for keyword research, site audits, and social media management, whereas Majestic focuses primarily on backlink analysis and site explorer tools.
- Pricing: Both tools offer tiered pricing plans, but Semrush’s pricing can be higher due to its broader feature set.
- Ease of Use: Semrush is often deemed user-friendly, with an intuitive interface. Majestic, while powerful, may have a steeper learning curve for new users.
- Data Quality: Each tool provides rich datasets; however, users may value the focus on backlinks in Majestic versus the comprehensive data in Semrush.
Understanding these differences will assist users in making an informed decision based on their specific SEO needs and marketing strategies.
Semrush VS Majestic: Which tool is the most popular?
Tool | Number of Reviews | Average Rating | Positive Reviews | Neutral Reviews | Negative Reviews |
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Semrush | 256 | 3.85 | 191 | 6 | 59 |
Majestic | 10 | 2.60 | 4 | 0 | 6 |
Semrush is the most popular tool, with a substantial number of reviews (256) and a high average rating of 3.85. The majority of its reviews are positive (191), indicating a generally favorable reception among users.
Majestic, on the other hand, is the least popular with only 10 reviews and a lower average rating of 2.60. Its few positive reviews (4) and a significantly higher number of negative reviews (6) suggest dissatisfaction among users.


Semrush and Majestic: Quick Comparison Overview
Feature/Aspect | Ahrefs | SEMrush |
---|---|---|
Primary Features | – Site Explorer | – Domain Overview |
– Keyword Explorer | – Keyword Magic Tool | |
– Content Explorer | – Position Tracking | |
– Backlink Analysis | – Backlink Analytics | |
– Rank Tracker | – Site Audit | |
– Site Audit | – Social Media Tracker | |
– Content Gap Tool | – Content Optimization | |
– Alerts | – Traffic Analytics | |
Target Audience | – SEO professionals | – Digital marketers |
– Content creators | – PPC specialists | |
– Agencies | – Small businesses | |
Main Advantages | – Comprehensive backlink database | – Extensive keyword database |
– User-friendly interface | – All-in-one digital marketing suite | |
– Excellent for content research | – Strong analytics and reporting features | |
– Focus on organic search analysis | – Versatile tools for multiple platforms | |
Core Value Proposition | Provides robust tools for in-depth SEO analysis and backlink research, ideal for enhancing organic search performance. | Serves as a comprehensive digital marketing toolset for SEO, PPC, and content marketing, facilitating growth across multiple channels. |
Ideal Use Cases | – Backlink research and competitive analysis | – Keyword research for paid and organic campaigns |
– Content creation and optimization | – Social media management and analytics | |
– Tracking and improving search rankings | – Comprehensive site audits and performance tracking |
This comparison highlights the significant differences and unique strengths of Ahrefs and SEMrush, aiding users in determining which tool best aligns with their specific needs and objectives in the digital marketing landscape.
Most liked vs most disliked features of Semrush and Majestic
Tool | Most Liked Features | Most Disliked Features |
---|---|---|
Semrush | – Wide range of tools for keyword research, competitor analysis, backlink audits, and technical audits. | – High pricing noted, especially for small businesses or individual users. |
– Intuitive interface and easy navigation with helpful resources. | – Overwhelming number of features; some users struggle to utilize them effectively. | |
– Excellent customer service, with positive user interactions. | – Occasional technical hiccups and navigation difficulties reported. | |
– Extensive features and accurate data justify subscription costs for many users. | – Specific functionalities considered limited by some users. | |
– Users report improved SEO performance and better online presence insights. | – Issues with subscription management, including unexpected charges and difficulties in cancellation. | |
Majestic | – High-quality products, including good audio and visual experiences noted by customers. | – Complaints about not honoring refund commitments, leading to distrust. |
– Professional, speedy, and helpful customer service. | – Design issues, such as visibility problems with displays in radios. | |
– Variety of products that cater to different customer needs. | – Limitations reported with crawling on WordPress hosted sites indicating compatibility issues. |
Key Features of Semrush vs Majestic
Here’s a comparison of the key features of Semrush and Majestic for SEO and keyword research, along with their benefits for users and unique aspects of each tool:
Semrush
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Keyword Research Tool:
- Features: Provides keyword suggestions, search volume data, keyword difficulty scores, and SERP analysis.
- Benefits: Helps users identify profitable keywords for content creation and PPC campaigns, allowing for effective targeting and improved SEO performance.
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SEO Audit:
- Features: Technical site audit, health score, error detection (broken links, duplicate content, etc.), and on-page SEO suggestions.
- Benefits: Users can easily spot technical issues on their sites, enabling them to improve site health and SEO rankings.
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Backlink Analysis:
- Features: Comprehensive backlink database, competitor backlink analysis, and anchor text distribution.
- Benefits: Enables users to analyze their link-building strategies and understand competitor backlink profiles for more effective link acquisition.
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Traffic Analysis:
- Features: Estimates website traffic, sources of traffic, and user engagement metrics.
- Benefits: Users can gain insights into their competitors’ traffic strategies and benchmark their performance, which helps in crafting better content and marketing strategies.
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Content Marketing Tools:
- Features: Content templates, SEO writing assistant, and topic research tools.
- Benefits: Assists users in creating content optimized for SEO, enhancing visibility and engagement in search rankings.
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Social Media Tools:
- Features: Social media tracker and content scheduling.
- Benefits: Users can manage their social media presence, track performance, and engage effectively with their audience.
Unique Aspects: Semrush stands out for its extensive range of features that cover not just SEO and keyword research but also content marketing, social media, and PPC analysis, making it an all-in-one digital marketing tool.
Majestic
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Backlink Analysis:
- Features: Extensive backlink database, Trust Flow and Citation Flow metrics, and backlink history graphs.
- Benefits: Provides users with an understanding of their website’s authority and link quality, crucial for SEO success.
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Site Explorer:
- Features: Detailed view of a website’s backlinks, referring domains, and anchor text distribution.
- Benefits: Helps users identify valuable link opportunities and monitor their own backlink profile’s health over time.
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Keyword Analysis:
- Features: Keyword generator, keyword suggestions based on historical data, and associated anchor text.
- Benefits: Users can find keywords that are effective and discover what other sites are ranking for, helping in strategic planning.
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Fresh and Historical Indexes:
- Features: Separate indexes for up-to-date backlinks and long-term historical data.
- Benefits: Users can choose to view the most recent backlinks or analyze long-term trends, supporting both immediate and strategic link-building efforts.
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Campaigns:
- Features: Allows users to set up specific campaigns to monitor backlinks and performance over time.
- Benefits: Facilitates focused analysis and monitoring, making it easier to report performance to clients or stakeholders.
Unique Aspects: Majestic is particularly recognized for its in-depth backlink analysis and proprietary metrics like Trust Flow and Citation Flow, which provide unique insights into link quality and site authority that are not available in many other tools.
In conclusion, Semrush offers a broader suite of features that cater to various aspects of digital marketing, while Majestic excels specifically in backlink analysis and providing insights related to link-building strategies. The choice between the two largely depends on users’ specific needs, whether they require a comprehensive marketing solution (Semrush) or are primarily focused on backlink metrics and strategies (Majestic).
Semrush vs Majestic Pricing Comparison
Feature | Semrush Pricing | Majestic Pricing |
---|---|---|
Free Trial | 7-day free trial available for all plans | 7-day free trial available |
Basic Plan | Monthly: $119.95 | Monthly: $49.99 |
Annual: $99.95/month billed annually ($1,199.40) | Annual: $45.83/month billed annually ($549.96) | |
Key Features: 3,000 reports per day, access to 40+ tools, keyword tracking, site audit, position tracking, and social media tracker | Key Features: 1,000 keyword searches, 1,200,000 URLs for backlinks, and Fresh Index access | |
Pro Plan | Monthly: $229.95 | Monthly: $99.99 |
Annual: $191.62/month billed annually ($2,299.40) | Annual: $83.25/month billed annually ($999) | |
Key Features: 5,000 reports per day and expanded keyword tracking and content tools | Key Features: 5,000 keyword searches, 5,000,000 URLs for backlinks, and Fresh Index access | |
Guru Plan | Monthly: $449.95 | Monthly: $399.99 |
Annual: $374.95/month billed annually ($4,499.40) | Annual: $333.25/month billed annually ($3,999) | |
Key Features: 10,000 reports per day, detailed analytics and branded reports | Key Features: 15,000 keyword searches, 15,000,000 URLs for backlinks, and Fresh Index access | |
Business Plan | Monthly: $899.95 | Monthly: $999.99 |
Annual: $749.95/month billed annually ($8,999.40) | Annual: $833.25/month billed annually ($9,999) | |
Key Features: 30,000 reports per day, integration with Google Data Studio, and Budget Management tool | Key Features: 25,000 keyword searches, unlimited URLs for backlinks, and Fresh Index access |
Main Differences
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Pricing Tiers: Semrush offers four pricing tiers (Basic, Pro, Guru, Business) with an evident increase in features and reporting capabilities as the pricing scales. Majestic provides three tiers (Lite, Pro, and Premium) focusing primarily on backlink-related metrics but with limited reporting compared to Semrush.
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Backlink Data: Majestic specializes in backlink data with extensive URL indexing in higher plans, while Semrush provides more comprehensive digital marketing tools alongside SEO analytics.
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Reports and Data Limits: Semrush includes varying limits on daily reports, which increase significantly with each tier, whereas Majestic mainly focuses on the number of keyword searches and URLs for backlink checks.
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Annual Discounts: Both platforms offer significant savings for opting into annual subscriptions, with Majestic’s plans showing a consistent lower cost across the board, positioning it as a budget-friendly option for backlink analysis.
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Special Features: Semrush provides additional features such as position tracking and content analytics tools that are not available with Majestic, who focuses primarily on link intelligence.
Support Options Comparison: Semrush vs Majestic
Feature | Semrush | Majestic |
---|---|---|
Live Chat | Available for users with a Pro plan or higher; offers real-time assistance. | Not available; customers must utilize other support options. |
Phone Support | Not offered. | Not offered. |
Documentation | Extensive knowledge base with articles and FAQs covering various topics. | Comprehensive support section with FAQs and tutorials. |
Additional Resources | Offers webinars, tutorials, and video content for users to enhance their skills. | Includes user guides and tutorials but fewer structured webinars compared to Semrush. |
Unique Features of Semrush Vs Majestic
Feature | Semrush Unique Features | Added Value | Majestic Unique Features | Added Value |
---|---|---|---|---|
Content Marketplace | Offers a marketplace that connects content marketers with freelancers. This helps in efficiently sourcing quality content tailored to specific needs. | Streamlines the content creation process, enhancing the ability to find and manage writers. | – | – |
SEOwriting Assistant | Provides real-time SEO suggestions while drafting content in Google Docs or WordPress, optimizing for specific keywords. | Facilitates the creation of SEO-friendly content in real-time, improving ranking potential. | – | – |
Traffic Analysis by Country | Analyzes and breaks down website traffic data by country, providing insights into geographic performance. | Helps businesses tailor strategies to specific regions, optimizing marketing efforts based on real data. | – | – |
PPC Keyword Tool | Comprehensive PPC keyword research tool, offering extensive analysis of competitors’ ad strategies. | Empowers users to refine their PPC campaigns using competitive insights, increasing ROI. | – | – |
Site Audit | In-depth technical SEO auditing tools that identify issues and provide actionable recommendations. | Helps enhance site performance by identifying critical optimization opportunities. | – | – |
Social Media Management | Integrates social media management tools, allowing users to plan, schedule, and analyze social media posts. | Enhances the overall digital marketing strategy by converging SEO and social media efforts. | – | – |
Brand Monitoring | Tracks brand mentions across various platforms, facilitating brand reputation management. | Helps businesses manage their online presence and respond proactively to brand-related feedback. | – | – |
Organic Research | Offers in-depth organic research capabilities, allowing users to analyze competitors’ organic keywords and traffic sources. | Provides a competitive edge by revealing untapped keyword opportunities and competitor tactics. | Trust Flow | A unique metric that assesses the quality of backlinks by evaluating their trustworthiness. |
Site Explorer | Allows users to explore any website’s link profile, traffic data, and search rankings, offering valuable competitive insights. | Equips users with comprehensive insights about competitors’ performance and link strategies. | Citation Flow | Works in conjunction with Trust Flow to assess link quantity, helping to balance quality and quantity. |
Backlink History | Detailed backlink history analysis helps track the evolution of a site’s link profile over time. | Aids in understanding link acquisition trends, allowing for greater strategic planning. | – | – |
API Access | Offers extensive API access for custom data extraction and integration. | Provides flexibility for advanced users or businesses needing tailored solutions for data usage. | – | – |