Moz vs. Majestic
Moz and Majestic are established SEO tools, but they serve different strengths. Moz offers a broader SEO toolkit, including keyword research, rank tracking, site audits, and backlink analysis. Majestic focuses primarily on backlink research, with metrics such as Trust Flow and Citation Flow to help assess link profiles.
Users commonly compare them when choosing tools for keyword planning, link building, and website analysis. This comparison looks at their features, pricing, ease of use, and best-fit use cases to help you decide which one suits your SEO needs.
Moz VS Majestic: Which tool is the most popular?
| Tool | Reviews | Average rating | Positive / neutral / negative | Popularity summary |
|---|---|---|---|---|
| Moz | 211 | 3.57 / 5 | 134 / 6 / 71 | Most popular: It has far more reviews and a higher average rating than Majestic. |
| Majestic | 10 | 2.60 / 5 | 4 / 0 / 6 | Least popular: It has the fewest reviews and the lower average rating. |
Moz leads on both review volume and average rating. Majestic’s small number of reviews means its rating may be less representative of overall user opinion.
Moz and Majestic: Quick Comparison Overview
| Category | Ahrefs | Semrush |
|---|---|---|
| Primary features | SEO research tools for backlink analysis, keyword research, site audits, rank tracking, and content research. | Broader digital-marketing suite covering SEO, competitor research, site audits, rank tracking, content marketing, local SEO, PPC, and social media. |
| Target audience | SEO specialists, content teams, and agencies focused on organic search and link building. | In-house marketing teams, agencies, and businesses managing several digital-marketing channels. |
| Main advantages | Strong backlink and competitor research, with a focused toolkit for finding SEO and content opportunities. | Wider range of marketing tools in one platform, especially useful for combining SEO with paid, local, and social campaigns. |
| Core value proposition | Make organic-search research and link-building workflows more effective. | Manage and measure a broader digital-marketing program from one platform. |
| Ideal use cases | Analyzing competitors’ backlinks, researching keywords and content gaps, auditing a site, and tracking organic rankings. | Coordinating SEO with PPC, local visibility, content, and social efforts; conducting cross-channel competitor research. |
Sources: Ahrefs features · Semrush features
Feature availability varies by plan and may change.
Most liked vs most disliked features of Moz and Majestic
| Brand | Overall sentiment | What users appreciate | Main criticisms |
|---|---|---|---|
| Moz | Mostly positive, with praise for usability, support, and learning resources, balanced by concerns about price and limitations. | Responsive, helpful support; intuitive tools; well-structured SEO education; actionable analytics; and proactive refunds. | Relatively high cost; some features may overwhelm beginners; concerns about Domain Authority accuracy; outdated materials; and a limited free trial. |
| Majestic | Mixed, with positive comments about products and customer service alongside notable concerns about refunds and specific product issues. | Product quality and variety, plus professional, prompt, and helpful customer service. | Complaints about unfulfilled refund commitments, display visibility on some radios, and crawling compatibility with WordPress-hosted sites. |
Key Features of Moz vs Majestic
Moz Pro
Moz Pro is a broader SEO suite, with keyword research alongside rank tracking, site audits, and link analysis.
| Feature | How it benefits users | What’s distinctive |
|---|---|---|
| Keyword Explorer | Finds keyword ideas and estimates search volume, ranking difficulty, and organic click-through potential. SERP analysis helps users judge what currently ranks, while keyword lists help organize research. | Its Priority score combines several keyword signals to help users decide what to target first. |
| Rank tracking | Tracks keyword rankings over time, helping users see whether SEO work is improving visibility. | Connects keyword targeting with ongoing performance monitoring in the same suite. |
| Site Crawl | Identifies technical and on-site issues that may affect search performance, so users can prioritize fixes. | Provides actionable site health recommendations as part of the wider Moz Pro workflow. |
| On-page optimization | Gives page-level guidance for improving a page’s relevance to a target keyword. | Links keyword research directly to recommendations for individual pages. |
| Link Explorer and competitive research | Shows backlink and competitor information that can inform link-building and content strategy. | Includes Domain Authority (DA) and Spam Score—Moz metrics for comparing a site’s link profile and assessing potential link risk. DA is Moz’s metric, not a Google ranking score. |
Best suited to: teams that want keyword discovery and tracking, plus technical and on-page SEO tools in one product. Moz’s product overview: Moz Pro.
Majestic
Majestic is primarily a backlink and link-intelligence platform. It can support keyword-oriented discovery, but it is not as broad a keyword research and rank-tracking suite as Moz.
| Feature | How it benefits users | What’s distinctive |
|---|---|---|
| Site Explorer | Examines a site’s backlinks, referring domains, anchor text, and link history—useful for evaluating a site or planning link-building. | Built around detailed link data rather than general-purpose SEO management. |
| Fresh and Historic indexes | Lets users examine recently observed links or a longer view of a site’s backlink history. | Offers separate perspectives on current and historical link data. |
| Trust Flow and Citation Flow | Helps users assess the quality and quantity of links pointing to a site or page. | These are Majestic’s proprietary link metrics; Topical Trust Flow adds a subject-area perspective to link analysis. |
| Link Context | Provides context about where and how a link appears on a page, helping users assess its relevance and likely value. | Goes beyond simply listing backlinks by showing information about the link’s placement and surrounding context. |
| Competitor link tools, such as Clique Hunter | Finds sites linking to competitors but not to the user’s site, revealing potential outreach prospects. | Useful for backlink-gap research across multiple competitors. |
| Keyword-oriented discovery | Majestic’s search and keyword tools can help explore pages or sites associated with a term, especially through a link-data lens. | This is not the same as full keyword research: Majestic is better known for link metrics than for search-volume estimates, keyword difficulty, or rank tracking. |
Best suited to: SEO professionals who need deep backlink analysis, link prospecting, and competitor link research. See Majestic.
In short
- Moz: stronger choice for keyword research and broader SEO workflows, including keyword suggestions, rankings, and site audits.
- Majestic: stronger choice for backlink intelligence and link-profile comparisons.
- The tools can complement each other: use Moz to identify and track keyword opportunities, and Majestic to investigate links behind competing pages or sites. Product features and access can vary by plan.
Moz vs Majestic Pricing Comparison
| Brand / tier | Monthly price | Annual price | Main offerings and tier differences |
|---|---|---|---|
| Moz Pro — Starter | $49/month | $39/month, billed annually ($468/year) | Entry-level Moz Pro plan. Includes core SEO tools such as keyword research, rank tracking, site crawling, and link research, with the lowest limits: 1 campaign, 50 tracked keywords, and 1 user. |
| Moz Pro — Standard | $99/month | $79/month, billed annually ($948/year) | Adds capacity for 3 campaigns and 300 tracked keywords. A step up for managing several sites or a larger keyword set; includes 1 user. |
| Moz Pro — Medium | $179/month | $143/month, billed annually ($1,716/year) | Supports 10 campaigns and 1,500 tracked keywords, with 2 users. Suited to broader SEO programs that need more tracking and research capacity. |
| Moz Pro — Large | $299/month | $239/month, billed annually ($2,868/year) | Highest Moz Pro tier. Supports 25 campaigns and 3,000 tracked keywords, with 3 users and the largest plan limits. |
| Majestic — Lite | $49.99/month | $41.67/month, billed annually (about $500/year) | Focused on backlink analysis. Includes Site Explorer and Fresh Index access, plus campaign and data allowances suited to individual users and smaller projects. |
| Majestic — Pro | $99.99/month | $83.33/month, billed annually (about $1,000/year) | Adds higher data allowances and access to more advanced link-analysis features, including Historic Index tools and Clique Hunter. Aimed at regular professional use. |
| Majestic — API | $399.99/month | $333.33/month, billed annually (about $4,000/year) | Designed for high-volume research and data integration. Adds API access and substantially larger usage limits; intended for teams or products that need to work with Majestic data at scale. |
| Pricing detail | Moz | Majestic |
|---|---|---|
| Annual-plan discount | Annual billing is about 20% less than paying month to month. | Annual billing is about 17% less than paying month to month. |
| Free access or trial | Offers a 7-day free trial of Moz Pro. | Offers a limited free account; the paid plans are the main subscription tiers. |
| What drives the tier differences | Primarily the number of campaigns, tracked keywords, users, and overall SEO-tool capacity. | Primarily backlink-data access, usage allowances, and access to advanced research or API features. |
Moz’s plans bundle a broader set of SEO tools, while Majestic’s paid tiers are more specifically differentiated around backlink research and data access. Prices and plan limits can change; annual prices above are monthly equivalents, with the subscription billed yearly.
Sources: Moz pricing · Majestic pricing
Support Options Comparison: Moz vs Majestic
| Support option | Moz | Majestic |
|---|---|---|
| Live chat | The Help page directs users to its support resources, but does not clearly identify live chat as a support channel. | The Support page does not clearly advertise live chat. |
| Phone support | No phone-support option is prominently listed on the Help page. | No phone-support option is prominently listed on the Support page. |
| Documentation | A searchable Help Center provides guidance on Moz products and common questions. | Support materials and help content guide users through Majestic’s tools and features. |
| Additional resources | Moz provides learning resources, including tutorials and Moz Academy content. | Majestic offers tutorials and other product-learning resources alongside its support information. |
| Overall | Moz’s page is centered on self-service help and contacting support; it does not make chat or phone support clear. | Majestic similarly emphasizes online help and learning materials, with no clearly stated live-chat or phone option on the linked page. |
Based on the support pages linked: Moz Help and Majestic Support.
Unique Features of Moz Vs Majestic
| Brand | Uncommon feature | Added value | Why it may decide the choice |
|---|---|---|---|
| Moz | Keyword Priority score — combines factors such as search volume, ranking difficulty, and expected organic click-through rate into a prioritization metric. | Helps narrow a long keyword list to terms that look worthwhile, rather than judging opportunities by volume alone. | Useful when teams need a practical way to prioritize keyword targets with limited time or resources. |
| Moz | Domain Authority (DA) and Spam Score — Moz’s proprietary measures for comparing a site’s link-based ranking potential and assessing potentially risky link profiles. | Provides a consistent shorthand for comparing sites and reviewing backlink profiles. DA is Moz’s metric, not a Google ranking score. | A deciding factor for teams that already use DA in competitor research, prospect evaluation, or reporting. |
| Moz | Page-level optimization guidance — recommendations tied to a target keyword and a specific page, rather than only broad site or keyword reporting. | Turns keyword research into concrete edits to consider on the page. | Helpful for teams that want research and on-page recommendations in one workflow, especially without a separate content-optimization tool. |
| Majestic | Trust Flow, Citation Flow, and Topical Trust Flow — proprietary backlink metrics that distinguish link quality and topical relevance from link quantity. | Gives link analysis more context than a simple backlink count. Topical Trust Flow can help assess whether a site’s link profile relates to a subject area. | A strong fit when evaluating link prospects, competitors, or a site’s authority depends on the relevance and quality of its backlinks. |
| Majestic | Fresh and Historic link indexes, with Backlink History — supports analysis of recently discovered links and a longer historical view of link growth. | Helps show how a backlink profile has changed over time, including gains and losses that a current snapshot may miss. | Valuable for investigating link-building trends, diagnosing sudden changes, or comparing competitors’ link growth over a longer period. |
| Majestic | Clique Hunter — finds sites that link to selected competitors but not to the site being analyzed. | Produces a focused set of potential link prospects based on competitor backlinks. | Can make Majestic especially useful for link-building teams whose immediate goal is prospect discovery. |
| Majestic | Link Context — provides context about where and how a backlink appears, including details about the surrounding page and link placement. | Makes it easier to judge whether a link is relevant and editorially meaningful, rather than treating every backlink as equivalent. | Useful when backlink quality matters more than raw counts—for example, during link audits or prospect qualification. |
Moz’s differentiators lean toward combining keyword prioritization, on-page work, and link metrics in a broader SEO workflow. Majestic’s stand out in backlink analysis: its link indexes, topical metrics, prospecting tools, and link-context data may make it the stronger choice when link intelligence is the main requirement.
Most frequently asked questions about Moz vs Majestic
Which tool is better for keyword research: Majestic or Moz?
Moz is generally the stronger choice for keyword research. Moz Pro includes keyword discovery, volume and difficulty estimates, and keyword tracking. Majestic is primarily a backlink-analysis platform, so reviewers tend to value it more for link intelligence than for planning keyword campaigns. Review-theme summary, paraphrased rather than quoted: users often describe Moz as the more complete all-in-one SEO option, while Majestic is seen as more specialized.
How do Majestic and Moz compare for backlink analysis?
Majestic is the more link-focused tool, with metrics such as Trust Flow and Citation Flow and features for exploring backlink profiles. Moz also offers link analysis through Link Explorer and metrics such as Domain Authority, alongside its broader SEO tools. A recurring review theme is that Majestic offers depth for link research, while Moz is convenient when backlink checks are part of a wider SEO workflow.
Which tool is easier to use for SEO beginners?
Moz is often the easier starting point for people who want keyword research, site checks, and rank tracking in one product. Majestic’s specialized link metrics can take more time to interpret if you are new to backlink analysis. Paraphrased review feedback commonly favors Moz’s more approachable, guided workflow, though individual comfort depends on the task and experience level.
Which provides more useful keyword difficulty and search-volume data?
Moz is the more relevant choice because keyword metrics are a core part of its SEO toolkit. Its volume and difficulty figures are estimates, so they should be treated as directional and checked against other data or live search results. Majestic is not typically selected for these keyword metrics. Reviewers of SEO platforms often note that estimates can vary from actual traffic, so neither tool’s figures should be treated as guarantees.
Is Majestic or Moz better for monitoring keyword rankings?
Moz is better suited to routine keyword-rank tracking and connecting ranking changes with other on-site SEO work. Majestic’s central strength is backlink intelligence, not rank monitoring. A common paraphrased review theme is that Moz is more useful for ongoing campaign management, whereas Majestic is often used for focused link research.
Which tool is better for competitor research?
It depends on what you want to learn. Choose Majestic to investigate competitors’ backlink profiles, referring domains, and link quality signals. Choose Moz to combine keyword opportunities, rankings, site checks, and link research in a broader SEO workflow. Reviewers commonly value specialist depth for link comparisons and a broader feature set when they want to research several SEO areas in one place.
Which platform gives better value for money?
Value depends on whether you will use the platform’s main strengths. Moz may be a better fit when you need keyword research and several general SEO features together. Majestic may be worthwhile when backlink analysis is the main requirement. Paraphrased review feedback on SEO tools often weighs feature coverage against subscription cost; compare the current plans, usage limits, and features you will actually use before deciding.
Are Majestic’s Trust Flow and Moz’s Domain Authority interchangeable?
No. Trust Flow and Citation Flow are Majestic metrics, while Domain Authority is Moz’s metric. They are proprietary indicators calculated differently, not Google ranking factors or direct measures of the same thing. Reviewers and practitioners commonly use such scores for relative comparisons, but they should be interpreted within their own tools rather than compared as if they shared one scale.
Which tool is better for an agency or an in-house SEO team?
Moz may suit teams that need a general-purpose workflow covering keywords, rankings, site health, and links. Majestic may suit teams whose recurring work centers on link audits, prospecting, or competitive backlink research. A paraphrased review theme is that breadth favors Moz, while a specialist link-analysis workflow favors Majestic. Check plan limits and reporting needs for your team before choosing.
Can Majestic replace Moz for a complete SEO and keyword-research workflow?
Usually not if keyword discovery, keyword metrics, and rank tracking are important parts of the workflow. Majestic can provide valuable backlink data, but it is not a like-for-like replacement for Moz’s broader SEO and keyword features. Review themes reflect this difference: Majestic is commonly treated as a focused link tool, while Moz is more often considered for broader SEO work. Some teams use both when they need both kinds of coverage.
