Top Moz Alternatives & Competitors based on 703 Reviews
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| Brand | Pricing |
|---|---|
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Moz offers a Pro plan with pricing tiers starting at $99/month for the Standard plan, $179/month for the Medium plan, $299/month for the Large plan, and custom pricing for the Premium plan. Each tier includes different features, such as keyword research, site audits, and link building tools, with a 30-day free trial available. |
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Ahrefs has four subscription options: Lite at $99/month, Standard at $179/month, Advanced at $399/month, and Agency at $999/month. Each plan varies in terms of features, including the number of projects, data limits, and access to tools like Site Explorer and Keywords Explorer. They offer a 7-day trial for $7. |
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Majestic offers three pricing tiers: Lite at $49.99/month, Pro at $99.99/month, and API plan at $399/month. The Lite plan includes limited access to some features, whereas the Pro and API plans provide more comprehensive tools and data. A 7-day trial for $7 is also available. |
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Rank Math’s pricing includes a free version with limited features and two premium plans: Pro at $59/year and Business at $199/year. The Pro plan includes advanced features and support for multiple sites, whereas the Business plan offers even more extensive functionalities. |
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SEMrush offers three subscription tiers: Pro at $119.95/month, Guru at $229.95/month, and Business at $449.95/month. Each tier unlocks various tools for SEO, content marketing, and competitive analysis, with the Pro plan being suitable for small teams and the Business plan catering to larger organizations. |
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Neil Patel’s pricing offers a free plan with essential features and a premium plan at $99/month. The premium plan provides more advanced SEO tools and capabilities. Users can also access the platform’s features through a custom pricing option. |
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Yoast provides various pricing for its premium WordPress SEO plugin, starting at €99 for a single site license, €199 for five sites, and €399 for unlimited sites. Customers receive premium support, updates, and additional features with their purchases. |
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Why should you be looking for a Moz alternative?
Users often seek alternatives to Moz for various reasons, including specific feature requirements, user-friendliness, budget constraints, and varying support options. Users might find solutions that better cater to their needs, whether it’s advanced analytics, simpler interfaces, or cost-effective plans. Top alternatives include Ahrefs, Majestic, Rank Math, Semrush, Ubersuggest, and Yoast. This exploration will delve into unique features, pricing structures, and target audiences of these tools, providing insights for informed decision-making.
Quick Overview of Top Moz Competitors
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Ahrefs – Best Moz Alternative for Comprehensive SEO Analysis
Known for its powerful backlink analysis capabilities, Ahrefs provides extensive keyword research tools, site audits, and competitor analysis. Its huge index of backlinks and keywords allows users to gain deep insights into SEO performance. -
Majestic – Strongest Moz Competitor for Backlink Analysis
Majestic specializes in backlink data and historical analysis, providing unique metrics like Trust Flow and Citation Flow. It’s ideal for users looking to deeply analyze link profiles and gain insights into link building strategies. -
Rank Math – Most Versatile Moz Alternative for WordPress SEO
Rank Math is a WordPress plugin that offers rich features for on-page SEO optimization. Its integration with Google Schema Markup and user-friendly interface gives it an edge for users focused on optimizing their WordPress sites. -
Semrush – User-Friendly Moz Competitor for Comprehensive Digital Marketing
Semrush combines SEO and PPC in one tool, allowing users to perform in-depth keyword research, competitive analysis, and site audits. Its user-friendly dashboard and extensive resources make it a go-to tool for marketers. -
Ubersuggest – Cheapest Moz Alternative with Solid Keyword Insights
Ubersuggest offers an affordable entry point for keyword research, SEO analysis, and competitive intelligence. Its intuitive design makes it accessible for beginners while providing valuable insights and suggestions for content improvement. -
Yoast – Best Moz Competitor for On-Page SEO in WordPress
Yoast is a leading SEO plugin for WordPress that focuses on on-page SEO optimization and readability. Its advanced features like real-time content analysis and suggestions make it a top choice for WordPress users looking to improve their SEO directly within the platform.
Moz Alternatives: Feature by Feature Comparison
| Feature | Ahrefs | Majestic | Rank Math | Semrush | Ubersuggest | Yoast | Moz |
|---|---|---|---|---|---|---|---|
| Backlink Analysis | Extensive index with data on 16 trillion links; allows for detailed competitor backlink analysis and link growth over time. | Focuses on link metrics with unique metrics such as Trust Flow and Citation Flow; great for analyzing link quality. | Not primarily focused on backlinks but provides basic analysis and internal linking suggestions. | Comprehensive backlink analysis and insights on referring domains; also gives toxicity scores on links. | Basic backlink data; less comprehensive than others, but useful for small-scale SEO audits. | Basic link insights; focuses on internal linking and suggestions to optimize structure. | Offers backlink analysis through Link Explorer, but less comprehensive than Ahrefs and Semrush. |
| Keyword Research | Provides a robust keyword explorer tool with data on search volume, keyword difficulty, and click potential; includes SERP overview. | Basic keyword research capability without extensive data on keyword difficulty or click-through rates. | Offers a keyword tracking system integrated within its SEO suite for ongoing performance tracking. | Advanced keyword research tools with detailed metrics and competitor keyword strategies; also provides keyword intent analysis. | User-friendly keyword suggestions based on existing content and competitor analysis; integrates well with Google analytics. | Provides keyword suggestions based on content focus; includes readability and SEO scoring features. | Offers keyword tracking and suggestions, but less detailed compared to Semrush and Ahrefs. |
| Site Audits | Provides a comprehensive site audit tool that analyzes over 100 SEO issues, including technical SEO and on-page SEO factors. | Limited site audit features; focuses primarily on backlinks rather than overall site health. | Comprehensive on-page SEO analysis including schema markup, broken links, and performance. | In-depth site audit capabilities along with SEO recommendations for performance optimization. | Basic auditing features are present, but not as detailed or advanced as the leading competitors. | Site health checks focus on readability, technical SEO, and content optimization. | Offers site audits but tends to provide less actionable insights than Ahrefs or Semrush. |
| Rank Tracking | Robust rank tracking tool that monitors daily positions across various locations and devices. | Not a core feature; lacks advanced rank tracking capabilities. | Integrated rank tracking within the suite, tailored for WordPress sites. | Comprehensive rank tracking with deep insights and customizable reports per search engine. | Displays keyword positions but lacks real-time tracking functionality available in other tools. | Offers rank tracking but focuses more on optimizing content than tracking positions comprehensively. | Provides rank tracking but may not include as many features and functionalities compared to Semrush and Ahrefs. |
| Content Optimization | Limited tools for content optimization, mainly through keyword suggestions. | Lacks specific content optimization tools. | Offers content AI tools and suggestions for optimizing titles and meta descriptions; integrates well with WordPress. | Excellent content optimization tools, including topic suggestions and content audits. | Provides content ideas based on keyword research and trending topics. | Comprehensive content score and suggestions for improving SEO-friendliness. | Offers basic content optimization features, less advanced than Rank Math or Semrush. |
| User Interface | Highly intuitive and user-friendly interface with powerful visualization tools for data interpretation. | Straightforward interface but less modern; can be overwhelming due to data excess. | User-friendly and designed specifically for WordPress users; easy access to changes. | A feature-rich dashboard that can be cluttered; powerful tools require a learning curve. | User-friendly; features are straightforward but may not have advanced settings visible. | Clean and intuitive interface with easy navigation tailored for WordPress users. | Slightly outdated interface; however, user-friendly for SEO novices. |
| Pricing | Value-driven pricing but can be higher for full feature access. | Competitive pricing; generally lower cost for basic backlink analysis but limited features. | Free basic version with paid upgrades for full features tailored for WordPress. | Higher cost, justified by extensive features and tools available. | Free version available with limited capabilities; low-cost paid subscription for additional features. | Offers a free version with critical features; premium version accessible for advanced functionalities. | Competitive pricing but might require additional purchases for some features. |
Unique or Superior Aspects:
- Ahrefs: Extensive backlink index and keyword research capabilities excel in comprehensive SEO needs.
- Majestic: Unique metrics for backlink quality; beneficial for detailed link analysis.
- Rank Math: Integrates content optimization directly within WordPress, making it effortless for users to optimize on the go.
- Semrush: Advanced analytics and tools, especially in content optimization and competitive analysis.
- Ubersuggest: User-friendly and cost-effective with solid keyword suggestions and basic tools suitable for beginners.
- Yoast: Focuses on content optimization directly within WordPress, with strong readability and SEO scoring features.
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Integration Capabilities for each Moz competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Moz | Google Analytics, Google Search Console, Data Studio, Zapier, Excel, BigQuery | Well-rounded tool with a variety of integrations enabling seamless data analysis and reporting. |
| Ahrefs | Google Sheets, Data Studio, Excel, Zapier, Slack, WordPress, Shopify | Focused on keyword research and backlink analysis; integrations enhance reporting and data extraction capabilities. |
| Majestic | Google Sheets, Power BI, Data Studio, Excel | Primarily focused on backlink data; integrations help in extracting and visualizing data but are more limited compared to competitors. |
| RankMath | Google Search Console, Zapier, Webhooks, WordPress | Designed mainly for WordPress users; integrates well with Google services and automation tools, enhancing SEO management and reporting. |
| Semrush | Google Analytics, Google Search Console, HubSpot, Salesforce, WordPress, Zapier, Data Studio | Extensive integrations facilitating deep analysis and operational workflow combining SEO with other marketing tools. |
| Ubersuggest | Google Sheets, WordPress, Excel | Basic integrations that focus on simplifying data transfer; best suited for small businesses looking for straightforward reporting and analysis functionalities. |
| Yoast | Google Search Console, WooCommerce, Zapier, Elementor, Schema.org | Focuses on enhancing WordPress SEO with various integrations, particularly useful for eCommerce and contact forms management. |
Pros and Cons of each Moz Alternative
Here’s a comparative table highlighting the primary pros and cons of the SEO tools Ahrefs, Majestic, RankMath, Semrush, Ubersuggest, and Yoast compared to Moz.
| Alternative | Pros | Cons |
|---|---|---|
| Ahrefs | – Extensive backlink analysis. – Robust keyword research tools. – Large data index for accurate SERP tracking. – Advanced content explorer features. |
– Higher price point. – Steeper learning curve for newcomers. – Limited on-page SEO features compared to Moz. |
| Majestic | – Strong focus on backlink analysis. – Unique metrics (Trust Flow, Citation Flow). – Historical data available for long-term insights. |
– Limited keyword tracking capabilities. – User interface can be less intuitive. – Lacks comprehensive site audit features. |
| RankMath | – Free version available with robust features. – Integration with Google Search Console. – User-friendly with setup wizards. |
– Less established reputation compared to Moz. – Limited support resources available. – May have performance issues with large sites. |
| Semrush | – Comprehensive suite of tools (SEO, PPC, social media). – Excellent competitor analysis features. – Strong keyword tracking and reporting capabilities. |
– Pricing can be complex and higher than Moz. – Can overwhelm beginners with options. – Some tools may not be as deep as Moz’s specific features. |
| Ubersuggest | – Affordable pricing and free tier available. – Good keyword research capabilities. – Offers site audit and suggestions. |
– Limited data compared to other tools. – Fewer backlink analysis features. – Less comprehensive reporting functionality. |
| Yoast | – Excellent for on-page SEO with WordPress integration. – User-friendly interface and easy setup. – Provides actionable content SEO recommendations. |
– Primarily focused on WordPress, not standalone. – Lacks advanced analytics and reporting features. – Limited keyword tracking abilities compared to Moz. |
This table presents a straightforward overview of the strengths and weaknesses of each alternative to Moz, making it easier to select a tool based on specific needs and use cases.
Moz vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
Semrush leads the chart with a staggering peak of approximately 106.9 million visits in May 2024, showcasing its massive appeal in the SEO tools sector. In stark contrast, Majestic struggles with around 924,295 visits in February 2025, indicating significantly lower user engagement. Ahrefs follows Semrush closely, reaching nearly 22.9 million visits in December 2024, while Moz and Yoast oscillate around 3.9 million and 1.9 million visits respectively, demonstrating that while some brands thrive, others are less effective at generating traffic.
Top Performing Keywords:
Semrush’s strategy leverages a mix of competitive keywords like "semrush seo" and "keyword search tool," securing their top ranks, while Moz excels with strong positions for "seo website" and "free seo" keywords. Ahrefs emphasizes technical terms like "ahrefs seo" and "backlink tools," whereas Rankmath focuses on niche aspects such as "wordpress seo" and "best seo plugin for wordpress." Notably, Ubersuggest capitalizes on keywords related to digital marketing services, illustrating diverse strategies tailored to their target audiences.
Conclusions on Visibility and Reach:
Semrush, with its extensive keyword reach and traffic volume, emerges as the most visible brand in the SEO tools landscape, effectively dominating both growth and engagement metrics. Ahrefs and Moz follow, each excelling in specific niches, with Ahrefs strong in backlink-related terms and Moz holding influential positions in general SEO queries. Majestic’s weaker performance suggests a limited reach, while brands like Yoast, focusing on WordPress SEO, carve out a vital niche. Overall, Semrush stands out as the industry leader.
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Other “Moz” Alternatives & Competitors that you can find for free
Here are five alternatives to Moz, along with their key features, strengths, and value propositions:
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Serpstat
- Key Features: Keyword research, site audit, backlink analysis, rank tracking, and competitor analysis.
- Strengths: Comprehensive all-in-one SEO platform, user-friendly interface, affordable pricing tiers, and good for both SEO and PPC analysis.
- Value Proposition: Offers a budget-friendly solution with a wide range of tools for small to medium-sized businesses looking to improve their online presence.
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SpyFu
- Key Features: Competitor keyword research, domain analysis, SERP analysis, PPC research, and backlink tracking.
- Strengths: Specializes in competitive analysis, has extensive historical data, and allows users to see which keywords competitors are targeting.
- Value Proposition: Ideal for businesses focused on competitive intelligence and PPC optimization, providing insights that help refine marketing strategies.
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Screaming Frog
- Key Features: Website crawler, SEO analysis, audit capabilities, custom extraction, and visualization tools.
- Strengths: Excellent for technical SEO audits, highly customizable, and efficient for large websites.
- Value Proposition: Best suited for SEO professionals who require deep technical insights, offering a powerful desktop software tool for detailed site crawling.
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SE Ranking
- Key Features: Keyword tracking, competitor analysis, backlink monitoring, SEO audit, and marketing plan creation.
- Strengths: All-in-one SEO platform with features tailored for agencies, versatile pricing models, and user-friendly interface.
- Value Proposition: Cost-effective option for both freelancers and agencies, providing a robust suite of tools focused on performance tracking and analysis.
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BrightEdge
- Key Features: Content optimization, competitive analysis, keyword research, and performance tracking.
- Strengths: Strong enterprise-level capabilities, integrates with various content management systems, and offers insights driven by AI and machine learning.
- Value Proposition: A premium choice for enterprise businesses looking to align SEO strategies with broader marketing goals, leveraging advanced technology for comprehensive insights.
These alternatives provide a range of features and value propositions tailored to different needs and budgets in the SEO landscape.
