GetResponse and Constant Contact are two prominent players in the realm of email automation software, designed to facilitate effective communication and marketing strategies for businesses of all sizes. Both platforms aim to streamline email marketing efforts, enabling users to create, manage, and analyze their campaigns with ease.
Users typically gravitate towards these tools due to their robust functionalities, reliability, and adaptability to various marketing needs. GetResponse is known for its comprehensive automation capabilities and advanced marketing features, while Constant Contact shines with its user-friendly interface and strong customer support.
To assist users in making a well-informed decision, a comparison between GetResponse and Constant Contact will focus on several key aspects:
- Features: Examining automation tools, template libraries, and analytics.
- Pricing: Analyzing cost structures and value for money.
- Ease of Use: Evaluating user experience, setup, and learning curve.
- Integration and Support: Discussing third-party integrations and customer assistance.
This analysis will provide a clearer understanding of how each tool can meet diverse email marketing needs.
GetResponse VS Constant Contact: Which tool is the most popular?
| Tool | Number of Reviews | Average Rating | Positive Reviews | Neutral Reviews | Negative Reviews |
|---|---|---|---|---|---|
| GetResponse | 170 | 3.91 | 123 | 8 | 39 |
| Constant Contact | 247 | 2.21 | 73 | 2 | 172 |
GetResponse is the most popular tool with a total of 170 reviews and an average rating of 3.91, indicating a generally favorable reception. In contrast, Constant Contact, with 247 reviews, has a significantly lower average rating of 2.21, highlighting a more negative user experience overall.
GetResponse and Constant Contact: Quick Comparison Overview
| Feature/Aspect | Ahrefs | SEMrush |
|---|---|---|
| Primary Features | – Site Explorer – Keyword Explorer – Backlink Checker – Content Explorer – Rank Tracker |
– Keyword Research – Site Audit – Position Tracking – Content Analyzer – Marketing Insights |
| Target Audience | – SEO professionals – Digital marketers – Agencies focusing on content marketing and backlink analysis |
– Digital marketers – SEO experts – Content marketers – Social media marketers and PPC specialists |
| Main Advantages | – Robust backlink analysis – Comprehensive keyword data – Intuitive user interface – Constantly updated index |
– All-in-one digital marketing tool – Extensive competitor analysis – Wide array of tools for SEO and PPC – Integrated social media management |
| Core Value Proposition | Focused on providing in-depth SEO insights, particularly strengths in backlink profiles and organic keyword rankings. Ideal for users prioritizing content strategy and link-building efforts. | Offers a holistic view of digital marketing, making it easier to manage all aspects of online presence through an extensive range of tools for SEO, PPC, and social media marketing. |
| Ideal Use Cases | – Conducting comprehensive link audits – Developing effective content strategies – Tracking backlinks and organic rankings – Keyword planning for SEO campaigns |
– Managing and optimizing PPC campaigns – Conducting competitive analysis for market positioning – Comprehensive content analytics and SEO tracking – Social media metrics and management |
Most liked vs most disliked features of GetResponse and Constant Contact
| Feature | GetResponse | Constant Contact |
|---|---|---|
| Most Liked Features | – Well-designed user panel; accessible for various expertise levels. | – Highly praised customer support with effective agents. |
| – Strong integration capabilities with services like Zapier and a good API for advanced functionality. | – Intuitive platform that becomes easier to navigate over time, improving user experience. | |
| – AI features enhance tool effectiveness. | – Attentive technical support resolves issues; improvements noted based on feedback. | |
| – Prompt and helpful support team responses reported by users. | – Long-term users express satisfaction with consistent service quality. | |
| – Automated email sending through the autoresponder is a significant advantage. | – Notable company improvements and proactive follow-ups in addressing customer grievances. | |
| Most Disliked Features | – Negative customer service experiences, particularly related to billing practices. | – Long wait times and unhelpful representatives reported frequently. |
| – Complaints about automatic annual billing without prior notification causing frustration. | – Inconvenient cancellation process requiring direct phone calls. | |
| – Dissatisfaction with the challenging refund process for annual subscriptions. | – Relatively high service costs, particularly burdensome for small businesses or high email volume operations. | |
| – Technical issues reported during the migration process from other services. | – Technical problems affecting email sending and subscriber management functionalities. | |
| – Perception of dishonesty leading some users to not recommend the service. | – Frustration over unclear communication regarding account statuses and billing issues, causing dissatisfaction and distrust. |
Key Features of GetResponse vs Constant Contact
Certainly! Below is a comparison of key features of "GetResponse" and "Constant Contact" for email automation software, highlighting how each feature benefits users and any unique aspects offered by each brand.
GetResponse
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Email Marketing Automation
- Benefit: GetResponse automates email marketing campaigns, allowing users to set triggers based on user behavior, such as website visits or email opens. This leads to personalized communication.
- Unique Aspect: GetResponse uses a powerful automation builder that includes conditional logic capabilities, facilitating complex workflows tailored to customer journeys.
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Landing Pages
- Benefit: Users can create optimized landing pages without needing to know coding. These pages can improve conversion rates for campaigns.
- Unique Aspect: GetResponse offers a variety of customizable templates and A/B testing features specifically for landing pages.
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Webinars
- Benefit: Integrated webinar features allow users to host online events directly within the platform, enabling them to engage with potential customers in real-time.
- Unique Aspect: Few email marketing platforms offer built-in webinar hosting, making GetResponse stand out for businesses focused on live interactions.
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Segmentation
- Benefit: Advanced segmentation allows businesses to send targeted messages based on specific criteria, increasing relevance and engagement.
- Unique Aspect: GetResponse enables segmentation based on user activity and preferences, which can enhance conversion rates significantly.
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Analytics and Reporting
- Benefit: Comprehensive analytics help users track campaign performance and customer engagement, giving insights into what works and what needs adjustment.
- Unique Aspect: GetResponse offers heat maps to visualize how users engage with emails, providing deeper insights beyond traditional metrics.
Constant Contact
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Email Campaign Builder
- Benefit: Constant Contact features a user-friendly drag-and-drop editor that allows users to design emails quickly, even without design experience.
- Unique Aspect: The interface is particularly intuitive for small businesses, making email creation accessible for all skill levels.
-
List Management
- Benefit: Automated list segmentation and management ensure that businesses can easily maintain a clean, organized subscriber list, improving deliverability and engagement.
- Unique Aspect: Constant Contact provides tools for collecting email addresses, such as sign-up forms and social media campaigns, seamlessly integrating data collection.
-
Social Media Integration
- Benefit: Users can share emails on social media platforms and see how campaigns perform across different channels, allowing for cohesive marketing strategies.
- Unique Aspect: Constant Contact’s strong social media tools enable users to promote campaigns across various platforms, improving visibility and audience reach.
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Event Marketing
- Benefit: Users can create and manage events, allowing for RSVP tracking and reminders via email, which helps streamline event organization.
- Unique Aspect: This feature is particularly beneficial for businesses that host frequent events, setting Constant Contact apart from competitors.
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A/B Testing
- Benefit: Constant Contact allows users to test different subject lines and email content to determine which performs better, optimizing future campaigns.
- Unique Aspect: The A/B testing feature is very straightforward, making it accessible for users who may not have extensive marketing experience.
Summary
- GetResponse is particularly strong in advanced automation capabilities, unique features like webinar hosting, and in-depth analytics tools.
- Constant Contact shines with its user-friendly design tools, list management features, and social media integration, making it an excellent choice for small businesses and those looking to create engaging campaigns without needing technical expertise.
Both platforms offer distinct advantages depending on the user’s needs, allowing businesses to select the best tool for their specific email marketing objectives.
GetResponse vs Constant Contact Pricing Comparison
| Feature/Brand | GetResponse | Constant Contact |
|---|---|---|
| Pricing Tiers | Basic, Plus, Professional, Max | Email, Email Plus, E-commerce |
| Monthly Subscription | Basic: $15/month for up to 1,000 contacts | Email: $20/month for up to 500 contacts |
| Plus: $49/month for up to 1,000 contacts | Email Plus: $45/month for up to 500 contacts | |
| Professional: $99/month for up to 1,000 contacts | E-commerce: Starts at $49/month for 500 contacts | |
| Max: Custom pricing | ||
| Annual Subscription | Basic: $12.30/month billed annually ($147.60/year) | Email: $10/month billed annually ($120/year) |
| Plus: $41.58/month billed annually ($498.96/year) | Email Plus: $35/month billed annually ($420/year) | |
| Professional: $83.25/month billed annually ($999/year) | E-commerce: Starts at $39/month billed annually ($468/year) | |
| Max: Custom pricing | ||
| Free Trial | 30-day free trial available | 60-day free trial available |
| Key Features – Basic | Email marketing tools, unlimited landing pages | Drag-and-drop email editor, basic email marketing tools |
| Key Features – Plus | Marketing automation, Facebook ads | Marketing automation, social media posting |
| Key Features – Professional | Advanced automation, webinars, CRM tools | Advanced segmentation, A/B testing |
| Key Features – Max | Custom solutions for large businesses | Dedicated account manager, tailored services |
| Key Features – Email Plus | Advanced marketing automation, list segmentation, A/B testing | |
| Key Features – E-commerce | E-commerce integrations, product recommendations |
Main Differences in Offerings:
- GetResponse offers robust tools for webinars and CRM integration at higher tiers, while Constant Contact focuses on e-commerce features and social media integration.
- GetResponse has a more extended range of tiers with a focus on automation features, whereas Constant Contact emphasizes user-friendly email building and list management.
Discounts/Special Rates:
- GetResponse offers a 30-day free trial across all tiers.
- Constant Contact provides a longer 60-day free trial, making it appealing for users looking to test their platform longer.
This comparison highlights the essential pricing structures and features of GetResponse and Constant Contact, assisting users in making informed decisions based on their needs.
Support Options Comparison: GetResponse vs Constant Contact
| Support Option | GetResponse | Constant Contact |
|---|---|---|
| Live Chat | Available during business hours, providing real-time assistance. | Available during business hours for immediate support. |
| Phone Support | No direct phone support offered; users can submit a ticket for assistance. | 24/7 phone support available for all users. |
| Documentation | Comprehensive knowledge base with articles and guides on various topics. | Extensive library of articles, FAQs, and guides for users. |
| Webinars | Regularly hosts webinars covering various topics to help users maximize platform features. | Offers educational webinars regularly, focusing on marketing strategies and platform usage. |
| Tutorials | Video tutorials available to guide users through different features. | Provides videos and tutorials that offer step-by-step guidance on using the platform. |
| Community Support | User community forum for discussing issues and sharing tips. | Active community forum where users can ask questions and share experiences. |
Unique Features of GetResponse Vs Constant Contact
| Feature | GetResponse | Constant Contact | Added Value & Decision Factors |
|---|---|---|---|
| Landing Page Builder | Offers customizable landing page templates that integrate with email campaigns. | Lacks a dedicated landing page builder. | GetResponse allows users to effectively capture leads through tailored landing pages, enhancing conversion rates. |
| Webinars | Integrated webinar hosting feature for live and automated events. | Does not offer webinar functionality. | The inclusion of webinars positions GetResponse as an all-in-one platform for marketing and customer engagement. |
| Automation Workflows | Advanced automation workflows with a visual editor for complex scenarios. | Basic automation workflows with limited capabilities. | GetResponse’s enhanced visual editor helps streamline marketing processes, making it easier to tailor responses based on customer behavior. |
| eCommerce Integration | Comprehensive tools for managing online sales, including abandoned cart recovery. | Limited eCommerce capabilities. | GetResponse’s strong eCommerce features support businesses in capturing and retaining sales, significantly benefiting online retailers. |
| Forms and Surveys | Provides customizable forms and surveys for audience engagement and feedback. | Does not emphasize forms and surveys as a feature. | The ability to gather feedback and insights through integrated forms can guide marketing strategies and improve customer relations. |
| Social Media Integration | Allows scheduling of social media posts alongside email campaigns. | Basic social media promotional tools. | This feature enables a synchronized marketing strategy, as users can manage email and social channels from one platform. |
| CRM Features | Offers built-in CRM functionalities for managing customer relationships. | Limited CRM capabilities, primarily focused on email marketing. | The inclusion of CRM tools in GetResponse aids in better relationship management and enhances customer retention strategies. |
| Conversion Funnel | Includes a conversion funnel feature to guide users through the sales process. | Lacks a dedicated conversion funnel feature. | The conversion funnel in GetResponse helps to visualize and optimize the sales journey, potentially increasing conversion ratios. |
| Event Management | Facilitates event registration and management through a dedicated feature. | Does not have specific event management tools. | GetResponse supports businesses hosting events by streamlining registration and communication, aiding overall marketing efforts. |
| Split Testing | Advanced A/B testing capabilities for emails and landing pages. | Basic A/B testing functionalities. | GetResponse’s comprehensive testing tools allow for more rigorous optimization of campaigns, increasing effectiveness. |
The features articulated in this table represent significant differences between GetResponse and Constant Contact, highlighting unique functionalities that can address specific business needs or marketing strategies. These features not only enhance the usability of the platforms but also provide critical tools for maximizing user engagement and conversion potential, making them pivotal elements for businesses when selecting an email automation software.
Most frequently asked questions about GetResponse vs Constant Contact
What are the main features of Constant Contact?
Constant Contact offers a comprehensive suite of features including customizable email templates, list segmentation, and social media integration. Many reviewers highlight its ‘user-friendly interface’ and the ‘extensive library of resources,’ making it particularly appealing for small businesses.
What are the main features of GetResponse?
GetResponse stands out with its robust features including advanced automation workflows, landing page creation, and webinar hosting. Users often praise it for its ‘all-in-one marketing solution,’ noting that ‘it goes beyond email marketing.’
How do pricing plans compare between Constant Contact and GetResponse?
Constant Contact’s pricing is often considered slightly higher, particularly for the basic features. However, users report that ‘the value is there’ for the services provided. In contrast, GetResponse offers more flexible pricing tiers that many find ‘more accommodating for startups and growing businesses.’
Which platform offers better customer support?
Constant Contact users frequently commend their ‘responsive and knowledgeable support team.’ Many note that ‘getting help is easy.’ GetResponse also provides solid support, but some users have mentioned occasional delayed responses, saying it can be ‘hit or miss depending on the time.’
How do delivery rates compare between the two?
Both platforms boast high delivery rates, but GetResponse users report slightly higher success, often stating, ‘My emails consistently reach the inbox.’ However, Constant Contact’s rates are also reliable, with one user remarking, ‘I’ve had very few issues with deliverability.’
Which platform is easier to use for beginners?
Constant Contact is frequently praised for its simplicity, with many beginners commenting, ‘I found it straightforward and easy to navigate.’ However, GetResponse offers a detailed walkthrough, which some feel is ‘helpful but can be overwhelming at first.’ Overall, Constant Contact seems to have the edge for those just starting out.
What automation features are available in Constant Contact?
Constant Contact’s automation includes welcome emails, drip campaigns, and basic list segmentation. Reviewers often express satisfaction, stating, ‘The automation tools are effective for small lists.’ However, some users wish for more advanced options compared to competitors.
What automation features are available in GetResponse?
GetResponse shines with its advanced automation capabilities, including behavioral targeting and triggered emails. Users rave about its features, stating, ‘The automation builder is intuitive and powerful,’ making it ideal for marketers looking to implement sophisticated strategies.
How customizable are the email templates on both platforms?
Constant Contact is known for its variety of beautiful, mobile-responsive templates that users find ‘easy to customize.’ Meanwhile, GetResponse offers customizable templates as well, with one user noting, ‘The design flexibility is excellent,’ which helps in creating visually appealing campaigns.
What user feedback is there regarding overall satisfaction?
Overall satisfaction with Constant Contact is high, with many users highlighting their satisfaction, stating, ‘I can’t imagine my email marketing without it.’ GetResponse users also express contentment, noting it as ‘a game-changer’ for their marketing efforts, especially due to its feature set.
