Brevo vs. GetResponse
Brevo and GetResponse are popular email automation platforms that help businesses manage contact lists, create campaigns, and automate customer communications. Brevo also offers tools such as SMS marketing and sales CRM features, while GetResponse combines email automation with landing pages, webinars, and other marketing tools.
Users often compare them to find a platform that fits their budget, marketing goals, and experience level. This comparison looks at key differences in features, pricing, ease of use, integrations, and support to help you choose the right option.
Brevo VS GetResponse: Which tool is the most popular?
| Tool | Number of reviews | Average rating | Popularity and rating summary |
|---|---|---|---|
| GetResponse | 485 | 4.05/5 | Most popular by review volume and the higher-rated tool. |
| Brevo | 19 | 3.89/5 | Least popular by review volume and the lower-rated tool. |
GetResponse has far more reviews and a slightly higher average rating. The ratings are relatively close, but Brevo’s average is based on a much smaller number of reviews.
Brevo and GetResponse: Quick Comparison Overview
| Category | Ahrefs | Semrush |
|---|---|---|
| Primary features | SEO research tools for backlink analysis, keyword research, site audits, rank tracking, and content research. | Broader digital-marketing suite covering SEO, competitor research, site audits, rank tracking, content marketing, local SEO, PPC, and social media. |
| Target audience | SEO specialists, content teams, and agencies focused on organic search and link building. | In-house marketing teams, agencies, and businesses managing several digital-marketing channels. |
| Main advantages | Strong backlink and competitor research, with a focused toolkit for finding SEO and content opportunities. | Wider range of marketing tools in one platform, especially useful for combining SEO with paid, local, and social campaigns. |
| Core value proposition | Make organic-search research and link-building workflows more effective. | Manage and measure a broader digital-marketing program from one platform. |
| Ideal use cases | Analyzing competitors’ backlinks, researching keywords and content gaps, auditing a site, and tracking organic rankings. | Coordinating SEO with PPC, local visibility, content, and social efforts; conducting cross-channel competitor research. |
Sources: Ahrefs features · Semrush features
Feature availability varies by plan and may change.
Most liked vs most disliked features of Brevo and GetResponse
| Platform | Overall user sentiment |
|---|---|
| Brevo | Users value Brevo’s affordability, free plan, intuitive interface, and flexible email-credit pricing. They also appreciate having email campaigns and other business tools in one platform, along with effective support. Friction points include managing recipient lists and contact tags, occasional stability issues, and a learning curve for some tasks. Some users find its advanced marketing features less extensive than competitors’. |
| GetResponse | Users generally praise its ease of use, broad marketing toolkit, good value, guided onboarding, and responsive, personable support. However, recurring bugs and occasional support delays can detract from the experience. Users also report that some advanced features are cumbersome, content can be hard to locate, and customization options could be more flexible. |
Key Features of Brevo vs GetResponse
Brevo
| Key feature | How it benefits users | What’s distinctive |
|---|---|---|
| Visual marketing automation | Lets users build workflows that respond to customer actions or contact details, helping automate follow-ups and nurture leads. | Automation sits alongside Brevo’s email, messaging, and customer-management tools. |
| Email campaigns and transactional email | Supports promotional messages as well as operational emails, such as order confirmations and password resets. | Brevo offers both campaign and transactional email capabilities in one platform. |
| SMS and WhatsApp messaging | Adds mobile channels for time-sensitive updates, promotions, and customer conversations. | Its multichannel approach lets businesses coordinate email with SMS and WhatsApp. |
| CRM and sales tools | Helps teams keep contact and deal information organized and manage customer follow-ups. | Brevo combines marketing features with a built-in sales CRM. |
| Forms, landing pages, and chat | Helps businesses collect leads and engage visitors without relying entirely on separate tools. | These tools extend Brevo beyond email into lead capture and customer communication. |
| Segmentation and reporting | Makes it easier to target relevant groups and assess campaign performance. | Contact and campaign data can be used across Brevo’s broader customer platform. |
GetResponse
| Key feature | How it benefits users | What’s distinctive |
|---|---|---|
| Marketing automation and autoresponders | Automates welcome sequences, follow-ups, and other messages based on timing or subscriber behavior. | Its automation tools are part of a broader set of lead-generation and conversion features. |
| Email marketing tools | Provides tools to create, send, and manage campaigns, helping teams communicate with subscribers at scale. | GetResponse also offers AI-assisted features to help with email creation and marketing tasks. |
| Landing pages, forms, and website builder | Helps users attract visitors, collect sign-ups, and create web experiences to support campaigns. | Users can build parts of their marketing presence within the same platform as their email campaigns. |
| Webinars | Supports online events for educating prospects, generating leads, or engaging customers. | Built-in webinar capabilities are a notable differentiator from platforms focused mainly on email and messaging. |
| Conversion funnels and ecommerce features | Helps businesses connect lead capture and email follow-ups with sales-oriented workflows, such as promoting products. | The platform emphasizes end-to-end conversion and ecommerce activity, not just sending campaigns. |
| Audience management and analytics | Helps users organize subscribers, target communications, and review results. | These capabilities work alongside GetResponse’s funnel, website, and webinar tools. |
In short: Brevo stands out for combining email automation with transactional messaging, SMS/WhatsApp, and CRM tools. GetResponse stands out for pairing email automation with webinars, website and landing-page creation, and conversion-focused tools.
Feature availability can vary by plan. Sources: Brevo features · GetResponse features.
Brevo vs GetResponse Pricing Comparison
Brevo and GetResponse pricing comparison
Prices below are in USD and are entry-level rates. The final price can change with email volume on Brevo and contact-list size on GetResponse.
| Brand and tier | Monthly subscription | Annual subscription | Main offerings |
|---|---|---|---|
| Brevo Free | $0 | $0 | Up to 300 emails per day; contact storage, email campaigns, basic CRM tools, and transactional email. Brevo branding is included. |
| Brevo Starter | From $9/month | About $8.10/month equivalent with annual billing* | Email campaigns with no daily sending limit; basic reporting and email support. Brevo branding may require an add-on to remove. |
| Brevo Business | From $18/month | About $16.20/month equivalent with annual billing* | Adds marketing automation, A/B testing, landing pages, advanced statistics, and multi-user access. |
| Brevo Enterprise | Custom | Custom | Tailored sending volume and features, with options such as dedicated support, advanced security, and account management. |
| GetResponse Free | $0 | $0 | Free account for up to 500 contacts, with limited email sends and access to basic website, landing-page, and signup-form tools. |
| GetResponse Email Marketing | From $19/month | $15.58/month equivalent on an annual plan | Email newsletters, autoresponders, landing pages, forms, and website tools. The starting price is based on a small contact list. |
| GetResponse Marketing Automation | From $59/month | $48.38/month equivalent on an annual plan | Adds visual marketing automation, behavioral triggers, and more advanced campaign workflows. |
| GetResponse Ecommerce Marketing | From $119/month | $97.58/month equivalent on an annual plan | Adds ecommerce-focused tools, including abandoned-cart automation and features for promoting and selling products. |
| GetResponse MAX | Custom | Custom | Custom enterprise-level service, with higher-volume capabilities and dedicated support. |
*Brevo’s annual equivalents reflect a 10% discount against the listed monthly starting price. Annual plans are typically billed upfront; confirm the displayed rate and billing terms at checkout.
Discounts and trial offers
| Brand | Discount or offer |
|---|---|
| Brevo | A free plan is available, and annual billing offers a discount on eligible paid plans. The paid-plan price depends on monthly email volume. |
| GetResponse | A free plan is available. Annual billing is advertised at an 18% saving for the listed paid tiers; longer-term billing may offer a larger discount. GetResponse also offers a 30-day free trial of paid features. |
Brevo’s prices are primarily tied to email volume, while GetResponse’s paid prices are primarily tied to number of contacts. As a result, the starting prices are not a like-for-like comparison, and either service can cost more as usage grows.
Support Options Comparison: Brevo vs GetResponse
| Support option | Brevo | GetResponse |
|---|---|---|
| Live chat | Chat is available for some customers, but access can depend on the plan and account. The Help Center provides a route to contact support. | Offers 24/7 live chat support. |
| Phone support | No general phone-support channel is listed in the Help Center; availability may depend on the plan. | No general phone-support channel is listed on the Support Center. Customers on higher-tier plans may have additional dedicated support. |
| Documentation | The Help Center includes searchable guides and troubleshooting articles covering Brevo’s products and features. | The Support Center provides help articles and product guidance. |
| Additional resources | Brevo also provides learning resources, including tutorials and training through Brevo Academy. | GetResponse offers additional learning materials, including tutorials and webinars. |
Summary: GetResponse clearly advertises round-the-clock live chat. Brevo also offers a way to contact support, but chat access is less clearly universal and may vary by plan. Neither linked support page lists general phone support as a standard option.
Unique Features of Brevo Vs GetResponse
| Brand | Uncommon feature | Added value | Why it may be a deciding factor |
|---|---|---|---|
| Brevo | Transactional messaging alongside marketing automation—including transactional email and SMS | Lets a business manage promotional campaigns and operational messages, such as order confirmations or account notifications, through one platform. | A strong fit when reliable transactional messaging is as important as marketing campaigns, and maintaining separate tools would add complexity. |
| Brevo | Built-in sales CRM and pipeline tools | Connects marketing activity with lead and deal management, helping teams follow prospects from campaign engagement through sales follow-up. | Useful for small teams that want basic sales and marketing workflows in one system rather than adopting a separate CRM. |
| Brevo | Conversations tools for customer messaging | Brings channels such as live chat and messaging into the broader customer communication setup. | May suit businesses that want to handle customer questions and marketing communications in a more connected workflow. |
| GetResponse | Native webinar hosting | Supports webinars as part of the marketing platform, making it easier to promote events and connect registration and follow-up with email campaigns. | A notable advantage for businesses that use webinars to generate leads or educate customers and would otherwise need a separate webinar service. |
| GetResponse | Website, landing-page and conversion-funnel tools | Helps users build campaign destinations and guide visitors through a defined path, from first visit to sign-up or purchase. | Can reduce reliance on separate page-building and funnel tools, particularly for smaller businesses running campaigns without a dedicated web team. |
| GetResponse | Online course creation | Lets users package and deliver educational content within the same platform used to attract and communicate with their audience. | Relevant to creators and educators who want to market and deliver courses without stitching together separate email and course platforms. |
| GetResponse | Paid-ad and ecommerce marketing tools | Extends campaign activity beyond email, supporting promotion and sales workflows across additional channels. | May be a deciding factor for teams seeking a broader campaign toolkit rather than an email-only automation product. |
These capabilities are less typical of email automation software, but availability and limits can vary by plan. Neither set is exclusive to these brands; the differentiator is how much of the surrounding workflow each platform brings together.
Most frequently asked questions about Brevo vs GetResponse
Which is better for email automation, GetResponse or Brevo?
It depends on how much you need your automations to do. Reviewers often praise GetResponse for its visual workflow builder and more advanced campaign journeys, while Brevo is frequently valued for practical automations that connect email with tools such as SMS and CRM. Choose GetResponse for a deeper marketing-automation toolkit; consider Brevo for a broader, straightforward communications platform.
Which platform is easier to use?
Both offer visual interfaces, but review feedback tends to split by task. Brevo users commonly describe getting basic campaigns and automations running without much setup. GetResponse users often like having many capabilities in one place, though reviewers sometimes find its breadth takes time to learn. If ease of starting matters most, test the exact workflow you plan to use rather than comparing feature lists alone.
Which offers better value for money?
Reviewers often see Brevo as attractive for businesses that have many contacts but send emails less frequently, while GetResponse can be appealing when its additional marketing tools replace separate services. The better value depends on your contact count, monthly sending volume, and required features. Compare the current plan limits and likely overage costs before deciding, since pricing and plan inclusions can change.
Which has more powerful automation features?
GetResponse is often favored in reviews for detailed, branching workflows and a broad set of automation options. Brevo is commonly praised for covering core triggers and follow-ups while also supporting multichannel communication. For complex segmentation and multi-step customer journeys, GetResponse may be the stronger fit; for common lifecycle campaigns, Brevo may be sufficient.
Which is better for small businesses and beginners?
Small businesses looking for email plus built-in CRM or SMS capabilities often appreciate Brevo’s all-in-one approach. GetResponse may suit a small business that also wants tools such as landing pages, webinars, or more elaborate marketing funnels. Reviewers’ experiences vary, so the best choice depends on whether you value a simpler starting point or a wider set of marketing features.
Which is better for ecommerce email marketing?
Both can support ecommerce campaigns, including automated follow-ups, but GetResponse is often highlighted in reviews for its marketing-funnel and automation depth. Brevo can be appealing when a store wants email alongside other customer communications. Check that your ecommerce platform integrates with the specific events and product data your automations require; an integration listing does not always mean every event is available.
Which has better email deliverability?
There is no reliable universal winner based on user reviews alone. Deliverability depends on list quality, consent, sending practices, domain authentication, and message content as well as the platform. Review feedback can flag individual experiences, but it cannot guarantee inbox placement for every sender. Test each service with a clean, permission-based list and configure SPF, DKIM, and DMARC.
Which has better templates and landing-page tools?
GetResponse is often praised for offering a broader set of campaign and funnel-building tools, including landing-page capabilities. Brevo users generally value its campaign editor for creating and sending email without needing a separate, elaborate funnel setup. If landing pages are central to your workflow, compare the current editors and publishing options directly, as features can vary by plan.
Which has better integrations and multichannel features?
Brevo is commonly appreciated for bringing email together with channels such as SMS and for including CRM-related features. GetResponse is often chosen by marketers who want email automation alongside landing pages, webinars, or funnel tools. Both offer integrations, but reviewers’ experiences can differ depending on the specific app and setup. Confirm that your essential tools sync the fields and events you need.
Which has better customer support, and how should I choose?
Support feedback for both services is mixed: users may report helpful assistance, while others encounter slower responses or need to work through documentation. Compare the support channels and response options included with the plans you are considering. In short, lean toward GetResponse for advanced marketing workflows and a wider toolkit; lean toward Brevo for an approachable email-and-multichannel option. A trial using your real automation is the best way to validate the fit.
