Brevo vs. HubSpot
Brevo and HubSpot are popular email automation tools, but they serve different needs. Brevo focuses on email and SMS campaigns, transactional messaging, and accessible marketing automation. HubSpot offers email automation as part of a broader CRM platform that also includes sales, service, and content tools.
Users often compare them when choosing between a focused, potentially more budget-friendly marketing tool and a wider platform with extensive CRM features. The comparison should consider automation and campaign features, pricing structure, ease of use, integrations, and how well each tool can scale with a business.
Brevo VS HubSpot: Which tool is the most popular?
| Tool | Reviews | Average rating | Positive | Neutral | Negative | Assessment |
|---|---|---|---|---|---|---|
| HubSpot | 606 | 1.92 | 129 | 22 | 455 | Most reviewed, but lowest-rated and least favorably received |
| Brevo | 19 | 3.89 | 14 | 0 | 5 | Higher-rated and more positively received, though based on far fewer reviews |
HubSpot leads in review volume, making it the most discussed tool in this summary. Brevo has the higher average rating and the more favorable review mix. HubSpot is least popular by rating, while Brevo’s smaller review count means its strong average reflects a much smaller sample.
Brevo and HubSpot: Quick Comparison Overview
| Category | Ahrefs | Semrush |
|---|---|---|
| Primary features | SEO research tools for backlink analysis, keyword research, site audits, rank tracking, and content research. | Broader digital-marketing suite covering SEO, competitor research, site audits, rank tracking, content marketing, local SEO, PPC, and social media. |
| Target audience | SEO specialists, content teams, and agencies focused on organic search and link building. | In-house marketing teams, agencies, and businesses managing several digital-marketing channels. |
| Main advantages | Strong backlink and competitor research, with a focused toolkit for finding SEO and content opportunities. | Wider range of marketing tools in one platform, especially useful for combining SEO with paid, local, and social campaigns. |
| Core value proposition | Make organic-search research and link-building workflows more effective. | Manage and measure a broader digital-marketing program from one platform. |
| Ideal use cases | Analyzing competitors’ backlinks, researching keywords and content gaps, auditing a site, and tracking organic rankings. | Coordinating SEO with PPC, local visibility, content, and social efforts; conducting cross-channel competitor research. |
Sources: Ahrefs features · Semrush features
Feature availability varies by plan and may change.
Most liked vs most disliked features of Brevo and HubSpot
| Platform | Overall sentiment | What users value | Common concerns |
|---|---|---|---|
| Brevo | Generally positive, especially among startups and small businesses seeking an affordable, accessible email-marketing platform. | Users like its intuitive interface, free plan, flexible email-credit pricing, and ability to manage newsletters, campaigns, and digital product payments in one place. Responsive support also contributes to satisfaction. | Contact-list management and tagging can be inconvenient, and some users report minor stability issues or a learning curve. Others feel it lacks some advanced marketing features available elsewhere. |
| HubSpot | Positive toward its breadth and flexibility, though cost and complexity can be drawbacks. | Users value its integrated marketing, sales, and customer-service tools, along with automation, customization, and integrations with other platforms. | Paid plans may be expensive for small businesses, and the extensive feature set can overwhelm new users. Some users also find the interface cluttered and saving behavior inconsistent. |
Key Features of Brevo vs HubSpot
Brevo and HubSpot for email automation
Both platforms help businesses send targeted email campaigns and automate follow-ups. Their main difference is emphasis: Brevo combines email with multichannel messaging and accessible CRM tools, while HubSpot connects email automation closely to its broader CRM and marketing platform. Features and limits can vary by plan.
| Feature | Brevo | HubSpot |
|---|---|---|
| Email campaign creation | Create and send email campaigns using templates and a visual editor. This helps teams build professional emails without designing them from scratch. | Create marketing emails using an editor and templates, with campaign tools integrated into Marketing Hub. This makes it easier to coordinate email with other marketing activity. |
| Automated workflows | Set up automated messages and journeys triggered by actions or customer details—for example, a welcome or follow-up email. This reduces manual work and helps ensure timely communication. | Use workflows to automate marketing tasks and customer journeys, including email follow-ups. Because workflows can draw on CRM information, teams can tailor actions to a contact’s history and status. |
| Segmentation and personalization | Organize contacts into segments and target messages based on available contact data and behavior. This helps make campaigns more relevant to different audiences. | Use CRM data and audience criteria to personalize emails and target contacts. This is particularly useful when marketing needs to reflect a lead’s relationship with sales or other teams. |
| Forms and contact capture | Use signup forms and related tools to collect contacts for email marketing. This gives businesses a way to grow lists and connect sign-ups to follow-up communications. | Forms can capture leads into HubSpot’s CRM, where they can be used in marketing campaigns and workflows. This links list building directly to contact records. |
| Reporting and optimization | Track campaign results and use available testing and analytics tools to improve future sends. This helps teams see what is working and refine their messaging. | Review email and campaign performance alongside broader marketing data. That wider view can help teams connect email activity to lead generation and other marketing outcomes. |
| Channels beyond email | Brevo also offers tools for channels such as SMS and WhatsApp, as well as transactional email. This makes it a fit for businesses that want to manage several kinds of customer messaging in one platform. | HubSpot’s broader platform connects marketing with CRM, sales, service, and other tools. Its distinct advantage is coordinating email with those customer-facing functions, rather than focusing only on messaging channels. |
What stands out
- Brevo: Its notable differentiator is its multichannel messaging mix—email alongside options such as SMS and WhatsApp—combined with CRM and automation capabilities. That can suit businesses looking for a centralized way to handle marketing and customer messages.
- HubSpot: Its defining strength is CRM-centered integration. Email automation can use shared customer and lead data and work alongside other HubSpot products, which can help teams coordinate marketing with sales and service.
For exact feature availability, check the plans and product details on Brevo’s features page and HubSpot’s products page.
Brevo vs HubSpot Pricing Comparison
| Tier | Brevo: monthly / annual price | HubSpot Marketing Hub: monthly / annual price | Main differences in offerings |
|---|---|---|---|
| Free | $0 / $0 | $0 / $0 | Brevo: 300 email sends per day, unlimited contacts, basic email marketing and CRM tools. HubSpot: free CRM and marketing tools, including forms, landing pages, live chat and limited marketing email. Both are ongoing free plans, not just trials. |
| Entry-level paid | Starter: from $9/month; about $8.10/month equivalent with a 10% annual-billing discount (about $97.20/year). | Starter: $20/seat/month when billed monthly, or $15/seat/month with annual billing ($180/seat/year). | Brevo: pricing is mainly tied to email volume; Starter adds higher sending capacity and removes the free plan’s daily sending cap. HubSpot: pricing is per seat; Starter adds paid-plan features such as removing HubSpot branding and basic automation. Contact and feature limits apply. |
| Mid-tier | Standard: from $18/month; about $16.20/month equivalent with a 10% annual-billing discount (about $194.40/year). | Professional: from $890/month, generally sold on an annual commitment ($10,680/year at the listed monthly rate). | Brevo: adds more advanced marketing features, such as marketing automation, A/B testing, and enhanced reporting; the exact package depends on the plan and sending volume. HubSpot: adds workflows and more advanced campaign, reporting, and automation tools. The entry price includes a set number of seats and marketing contacts; extra seats or contacts can increase the bill. |
| Advanced | Professional: from $499/month; annual cost depends on the selected volume and billing arrangement. | Enterprise: from $3,600/month, generally sold on an annual commitment ($43,200/year at the listed monthly rate). | Brevo: aimed at larger sending programs, with more advanced automation, reporting and support options. HubSpot: adds enterprise-level controls and capabilities, such as advanced permissions, teams and custom objects. HubSpot’s listed price includes a set number of seats and contacts; onboarding fees may also apply. |
| Top/custom | Enterprise: custom quote; annual and monthly costs depend on requirements. | Higher-volume or custom requirements may require a tailored HubSpot package or add-ons; pricing depends on the selected products and limits. | Brevo: custom configuration and support for larger or more complex needs. HubSpot: costs can rise with additional hubs, seats, contacts and add-ons. |
| Pricing detail | Brevo | HubSpot |
|---|---|---|
| What mainly drives the price | Primarily monthly email-sending volume; contacts are generally unlimited on the listed plans. | Plan, seats and the number of marketing contacts. Additional contacts and seats can raise the total. |
| Annual billing | The listed entry prices are starting prices. Annual billing can reduce the monthly equivalent; the table uses an approximate 10% discount for Starter and Standard. | Starter’s annual rate is lower per seat than its monthly rate. Professional and Enterprise are typically presented with annual commitments; their annual totals above are calculated from the listed monthly rates. |
| Trials and special rates | Free plan is available; paid-plan pricing varies by send volume. | Free tools are available; Starter’s annual per-seat rate is lower than its monthly rate. Promotional offers can change, so check the pricing page or checkout for current eligibility. |
Prices are starting US-dollar list prices and may change by region, usage, billing terms or add-ons. Brevo: pricing page. HubSpot: pricing page.
Support Options Comparison: Brevo vs HubSpot
| Support option | Brevo | HubSpot |
|---|---|---|
| Live chat | Available on eligible paid plans; access depends on the account’s plan. | Available to customers with support access; availability depends on subscription level. |
| Phone support | Offered on higher-tier plans, rather than as a standard option for every account. | Generally available on Professional and Enterprise subscriptions; lower tiers may have fewer direct-support options. |
| Documentation | The Brevo Help Center provides searchable articles and step-by-step guidance for using the platform and resolving common issues. | The HubSpot Help Center offers product documentation, setup instructions, and troubleshooting guides across HubSpot tools. |
| Additional resources | Brevo Academy and other learning materials support self-guided learning; webinars or events may also be available. | HubSpot Academy provides courses, tutorials, and certifications, alongside community and other learning resources. |
| Overall | Strong self-service documentation, with live contact options varying by plan. | A broad learning and documentation library, with direct support options determined by subscription level. |
Unique Features of Brevo Vs HubSpot
| Brand | Feature uncommon in email automation software | Added value and why it may decide |
|---|---|---|
| Brevo | Transactional messaging alongside marketing campaigns—including transactional email and channels such as SMS and WhatsApp. | A business can manage both promotional messages and time-sensitive updates—such as order confirmations or delivery alerts—in one platform. This can matter when reliable transactional messaging is as important as campaign automation. |
| Brevo | Multiple customer-contact channels in one marketing platform, including email, SMS, WhatsApp, web push and chat. | Teams can reach customers through their preferred channel and coordinate follow-ups without assembling as many separate tools. This is a deciding factor for businesses with customers who are difficult to reach by email alone. |
| Brevo | Built-in sales and customer-conversation tools, including CRM and pipeline capabilities, meetings, and chat-related features. | Campaign engagement can sit alongside sales activity and customer conversations. This can suit smaller teams that want marketing and basic sales workflows without adopting a separate CRM from the outset. |
| HubSpot | A connected suite spanning marketing, sales, service, content, operations and commerce, organized around its Smart CRM. | Customer records and activity can support workflows across more of the customer lifecycle—not just email marketing. This is valuable to organizations seeking one system for multiple teams, though the broader suite may be more than a marketing-only team needs. |
| HubSpot | Service tools such as help-desk and ticketing capabilities, alongside marketing and CRM products. | Marketing teams can connect campaign history with customer support activity, helping teams provide more informed service and coordinate follow-up. This may be decisive for companies that want marketing and customer service data in the same ecosystem. |
| HubSpot | Content and website tools through Content Hub, in addition to marketing automation. | Teams can create and manage web content and connect it to forms, customer records and marketing workflows. This can reduce reliance on a separate content platform when the website is central to lead generation. |
| HubSpot | Operations and commerce products within the same product suite. | Data-management workflows and commercial processes can connect with customer and marketing records. This matters to businesses trying to reduce disconnected systems as they scale beyond email campaigns. |
These capabilities are differentiators rather than necessarily exclusive features; availability and depth can vary by plan. Sources: Brevo features and HubSpot products.
Most frequently asked questions about Brevo vs HubSpot
Which is better for email automation: HubSpot or Brevo?
It depends on what you need beyond email. HubSpot is often favored by reviewers who want automation closely connected to a full CRM, sales tools, and reporting. Brevo is often favored for cost-conscious email and multichannel campaigns, including SMS. In review feedback, HubSpot users commonly praise the all-in-one experience, while Brevo users often highlight its value and accessible campaign tools.
Which platform is easier to use for building email automations?
Reviewers often describe Brevo as approachable for setting up straightforward campaigns and workflows. HubSpot’s interface is also commonly praised as intuitive, but its wider range of tools can take time to learn. For basic sequences, Brevo may feel simpler; for complex workflows tied to CRM records, HubSpot’s extra depth can be useful.
Which has more powerful email automation features?
HubSpot is generally the stronger choice for sophisticated, CRM-driven automation, such as using lifecycle stages, sales activity, and customer data to guide follow-up. Brevo supports common automation needs such as welcome messages and behavior-based campaigns, but reviewers looking for highly elaborate workflows may find it less expansive. Feedback tends to favor HubSpot for depth and Brevo for practical, everyday automation.
Which is more affordable as my email list grows?
Brevo is commonly regarded by reviewers as the more budget-friendly option, particularly for businesses prioritizing email volume and essential marketing features. HubSpot can become more expensive as a business adds contacts, advanced features, or higher-tier plans. Reviewers often appreciate HubSpot’s breadth but caution that its cost can rise as their needs grow. Compare current plan limits and billing terms before choosing.
Which has the better CRM for email marketing?
HubSpot has the advantage if you want email automation embedded in a broader CRM and sales platform. Reviewers often value having contact histories, deals, marketing activity, and reporting together. Brevo includes contact-management and CRM-related capabilities, but it is more often selected for email and campaign needs than for a deep, sales-focused CRM.
Which platform is better for small businesses and startups?
Brevo is often a strong fit for smaller organizations that want to launch email or SMS campaigns without taking on a large platform commitment. Reviewers frequently emphasize its affordability and straightforward setup. HubSpot can suit a growing startup that wants marketing and sales processes in one system, though reviewers note that its range of features—and potential cost—may be more than a very small team needs.
How do HubSpot and Brevo compare for email deliverability?
Neither platform can guarantee inbox placement: deliverability depends on factors such as consent, list quality, sending practices, and domain configuration. Review feedback on deliverability can vary by user and campaign, so it is not a reliable reason to choose one platform based on isolated reports. Check each service’s current authentication guidance and test with your own audience before migrating.
Which offers better integrations and reporting?
HubSpot is often preferred when a company wants marketing activity connected to its CRM, sales reporting, and wider business workflows. Reviewers commonly value having those tools in one ecosystem, though setting up a more involved system can require learning and configuration. Brevo covers common campaign needs and integrations, but businesses with a complex tech stack may want to verify that their specific apps and reporting requirements are supported.
Which provides better customer support?
Reviewers’ support experiences vary for both platforms and can depend on the plan, issue, and support channel available. A recurring consideration is whether the support access you need is included at your intended plan level. Before deciding, check current support hours and channels, onboarding options, and user feedback for the plan you would actually buy.
Is it easy to switch from HubSpot to Brevo, or from Brevo to HubSpot?
You can usually export and import contacts, but a full switch may also involve recreating automations, templates, forms, consent records, and reporting. Reviewers who move between marketing platforms commonly find that data transfer is only part of the work; rebuilding workflows and checking integrations takes planning. Audit your active campaigns, map fields, preserve consent and suppression data, and test messages before changing over.
