Clearbit vs. Lusha
Clearbit and Lusha help businesses find and use B2B data, but they serve somewhat different needs. Clearbit is known for enriching business and customer records with company and contact details, while Lusha focuses on finding contact information—such as work emails and phone numbers—for sales prospecting.
Users commonly compare them to improve lead generation, keep CRM data up to date, and help sales teams reach the right decision-makers. The best fit depends on factors such as data coverage and accuracy, enrichment and prospecting features, pricing, ease of use, and integrations with existing tools.
Clearbit VS Lusha: Which tool is the most popular?
| Tool | Reviews | Average rating | Sentiment breakdown | Summary |
|---|---|---|---|---|
| Lusha | 90 | 2.86/5 | 43 positive, 6 neutral, 41 negative | Most reviewed, but its rating is lower and feedback is mixed. |
| Clearbit | 11 | 4.18/5 | 10 positive, 0 neutral, 1 negative | Highest-rated, though it has substantially fewer reviews. |
Overall: Lusha is the most popular by review volume, while Clearbit has the strongest user ratings. Lusha is least popular by average rating; Clearbit is least reviewed.
Clearbit and Lusha: Quick Comparison Overview
| Category | Ahrefs | Semrush |
|---|---|---|
| Primary features | SEO research tools for backlink analysis, keyword research, site audits, rank tracking, and content research. | Broader digital-marketing suite covering SEO, competitor research, site audits, rank tracking, content marketing, local SEO, PPC, and social media. |
| Target audience | SEO specialists, content teams, and agencies focused on organic search and link building. | In-house marketing teams, agencies, and businesses managing several digital-marketing channels. |
| Main advantages | Strong backlink and competitor research, with a focused toolkit for finding SEO and content opportunities. | Wider range of marketing tools in one platform, especially useful for combining SEO with paid, local, and social campaigns. |
| Core value proposition | Make organic-search research and link-building workflows more effective. | Manage and measure a broader digital-marketing program from one platform. |
| Ideal use cases | Analyzing competitors’ backlinks, researching keywords and content gaps, auditing a site, and tracking organic rankings. | Coordinating SEO with PPC, local visibility, content, and social efforts; conducting cross-channel competitor research. |
Sources: Ahrefs features · Semrush features
Feature availability varies by plan and may change.
Most liked vs most disliked features of Clearbit and Lusha
| Product | Overall user sentiment | What users value | Common concerns |
|---|---|---|---|
| Clearbit | Generally positive, especially among teams focused on Salesforce-driven sales and marketing workflows. | Users praise its company and contact data, Salesforce integration, intuitive interface, visitor-to-lead tools, and time savings for SDRs. Customer support also receives positive feedback. | Some data—particularly phone numbers and certain company profiles—can be inaccurate. Users also cite high pricing, setup complexity, limited fit for smaller companies, and a lack of notifications about updates or refreshes. |
| Lusha | Mostly positive for finding contact details quickly, though users report uneven data quality and value for money. | Users appreciate its direct dials and mobile numbers, LinkedIn Chrome extension, simple dashboard, CRM integrations, and free trial credits. | Pricing and credit costs are common complaints. Some contact details are outdated or invalid, and users want more advanced features and stronger data availability beyond LinkedIn. |
Key Features of Clearbit vs Lusha
Clearbit vs. Lusha for a B2B database
| Brand | Key features | How they benefit users |
|---|---|---|
| Clearbit (clearbit.com) | Company and contact data enrichment | Adds information—such as company details, industry, size, location, and professional attributes—to existing records, helping teams qualify leads and keep CRM data more useful. |
| Website visitor identification (Reveal) | Helps identify companies visiting a website, including visitors who haven’t filled out a form. Sales and marketing teams can use those signals to prioritize accounts or tailor follow-up. | |
| Prospecting and audience data | Supports finding and segmenting potential customers using company and professional attributes, which can help teams build targeted lists and campaigns. | |
| APIs and CRM/marketing integrations | Lets teams add data to their existing workflows and enrich records as leads enter their systems, rather than relying only on manual research. | |
| Lusha (lusha.com) | B2B contact and company database | Helps users find business contact details—such as work emails and phone numbers—along with company and role information, making it easier to reach relevant prospects. |
| Search and prospecting filters | Lets users narrow prospects by attributes such as role, company, industry, or location, helping sales teams build focused outreach lists. | |
| Browser extension | Makes it convenient to look up contact and company information while researching prospects online, without switching constantly between tools. | |
| Data enrichment, integrations, and API | Can add or update information in CRM and sales systems, supporting more complete records and more efficient sales workflows. | |
| Intent and buying signals | Where available in a plan, these signals can help teams spot companies showing potential interest and prioritize outreach. |
What stands out
- Clearbit’s distinctive strength: website visitor identification and data enrichment, particularly for teams using the HubSpot ecosystem. Clearbit has become part of HubSpot, so product naming and availability may depend on HubSpot’s current packaging.
- Lusha’s distinctive strength: sales-focused contact discovery, especially finding business contact details through its prospecting tools and browser extension.
In short: Clearbit is especially suited to enriching records and understanding which companies are engaging with a website. Lusha is especially suited to finding and contacting individual business prospects. Features and data availability can vary by plan and region.
Clearbit vs Lusha Pricing Comparison
| Brand and tier | Monthly price | Annual price | Main offerings |
|---|---|---|---|
| Clearbit — standalone pricing | Not listed | Not listed | Clearbit’s pricing page no longer shows a standalone tier table or public subscription rates. Clearbit is part of HubSpot, where data enrichment is offered through Breeze Intelligence and HubSpot credits. The page directs buyers to HubSpot for current options and pricing, so there is no published Clearbit monthly-versus-annual price to compare. |
| Lusha Free | $0 | $0 | Free plan for individual prospecting, with a limited monthly credit allowance and basic access to contact and company data. |
| Lusha Pro | $39.90 per user/month | $29.90 per user/month, billed annually | Individual prospecting with more credits and access to contact details, plus tools for exporting and managing prospects. |
| Lusha Premium | $79.90 per user/month | $69.90 per user/month, billed annually | Adds higher usage limits and team-oriented prospecting features to the Pro offering. |
| Lusha Scale | Custom quote | Custom quote | Custom plan for larger teams, with pricing and limits tailored to the organization. |
Lusha’s annual prices are lower than its month-to-month rates; the free plan is ongoing rather than a time-limited trial. Clearbit’s page does not list a comparable public free trial or standalone subscription price. Lusha’s final price and available features may vary by region or checkout configuration.
Sources: Clearbit pricing · Lusha pricing.
Support Options Comparison: Clearbit vs Lusha
| Support option | Clearbit | Lusha |
|---|---|---|
| Live chat | The public Help Center does not clearly advertise live chat as a support channel. | The support site offers a chat/contact option, giving users a direct way to ask for help. |
| Phone support | No public phone-support option is listed. | No public phone-support option is listed. |
| Documentation | The Help Center provides self-service product guidance and troubleshooting information. Clearbit also has technical documentation for users working with its data and integrations. | The Support Center provides help articles covering product features, account setup, and common issues. |
| Webinars, tutorials, and other resources | Support is primarily centered on help articles and technical documentation; webinars or tutorials are not prominently presented as support channels on the Help Center. | Lusha supplements its help articles with learning resources such as tutorials and webinars. |
| Overall | Best suited to users comfortable finding answers through documentation or submitting a support request. | Offers a more visible direct-contact route alongside self-service articles and learning materials. |
Neither public support site lists phone support. Availability of direct assistance may vary by account or subscription. (Clearbit Help Center; Lusha Support Center)
Unique Features of Clearbit Vs Lusha
| Brand | Less-common feature in a B2B database | Added value | Why it may be a deciding factor |
|---|---|---|---|
| Clearbit | Website visitor identification (Reveal): identifies companies visiting a website, including visitors who haven’t filled out a form, and adds company-level context. | Helps teams spot potential accounts earlier and use firmographic information to prioritize, route, or personalize follow-up. | A strong fit when a business wants to turn anonymous website traffic into actionable account signals, rather than relying only on known contacts in a database. |
| Clearbit | Real-time enrichment and form shortening: adds company and contact data to records and can reduce the information a visitor needs to enter on a form. | Keeps records more complete while reducing friction for people submitting forms. | Useful when improving lead capture and data quality matters as much as finding new prospects. |
| Lusha | Buying signals and intent data: highlights companies showing research interest or other signs of potential buying activity. | Helps sales teams prioritize accounts that may be closer to a purchase, instead of working through a static prospect list. | Can be decisive for teams that need to focus limited outreach capacity on timely opportunities. |
| Lusha | Job-change and other prospect signals: helps surface changes that may create a new reason to contact a person or account. | Gives sales teams timely context for outreach—for example, when a contact moves into a role with purchasing influence. | Valuable where relevant timing and relationship context can make outreach more effective than simply having accurate contact details. |
| Lusha | Browser-based prospecting: its browser extension lets users find contact and company information while working on sites such as LinkedIn. | Cuts down on switching between research tools and the database, making it easier to add prospects during everyday sales research. | May suit teams that prospect directly from professional networks and company websites and want data access embedded in that workflow. |
These features are differentiators rather than exclusive capabilities: other sales platforms may offer similar tools. Their value is in extending a database beyond contact lookup—with website-visitor insights, timing signals, or prospecting tools embedded in a team’s workflow.
Most frequently asked questions about Clearbit vs Lusha
How do Lusha and Clearbit differ as B2B databases?
Review themes suggest Lusha is most often used by sales teams to find contact details and prospect through its browser extension, while Clearbit has traditionally been used for company and contact enrichment, APIs, and marketing workflows. The products overlap, but they tend to fit different day-to-day needs. Note that Clearbit was acquired by HubSpot and its capabilities have been incorporated into HubSpot’s Breeze platform, so older Clearbit reviews may describe a different product experience.
Which platform has more accurate contact data?
Reviewers of both platforms report that accuracy varies by person, company, region, and how recently a record was updated. Lusha feedback often highlights the convenience of finding phone numbers and emails, alongside occasional outdated or missing details. Clearbit feedback tends to emphasize useful enrichment, but users also report incomplete or incorrect fields. Neither should be treated as a guaranteed source of current data; test both against a sample of your target accounts.
Which is better for finding direct-dial phone numbers and email addresses?
Lusha is generally the more direct fit when a team’s main task is finding contact information for outbound prospecting. Review feedback commonly values its quick access to contact details through the extension, while noting that availability and accuracy are not consistent for every prospect. Clearbit has also offered contact data, but reviewers more often discuss it in the context of enriching records and supporting broader data workflows.
Which platform is easier to use?
Reviewers often describe Lusha as straightforward for individual reps: search for a prospect, view available details, and use the extension in a browser-based workflow. Clearbit’s ease of use depends more on the setup—users working inside an established HubSpot or API workflow may find enrichment convenient, while teams configuring data flows may face more implementation work. The simpler choice depends on whether you need prospect lookup or integrated enrichment.
Which one integrates better with a CRM?
Both products have been used to move prospect or enrichment data into CRM workflows. Review themes favor Lusha for sales teams that want to capture contact details during prospecting, and Clearbit for teams seeking to append firmographic or other attributes to existing records. Clearbit’s current relationship with HubSpot is especially important: check which Breeze Intelligence features and integrations are available in your HubSpot plan before comparing it with Lusha.
Which is better for data enrichment?
Clearbit has historically been positioned strongly around enriching company and contact records, including use in marketing and automated workflows. Reviewers value having additional context attached to existing records, though they also mention that enrichment quality can vary. Lusha can support prospect-data workflows too, but review themes more often center on finding contact details for outbound sales. Confirm that the specific fields you need are available in the current product.
How do Lusha and Clearbit compare on international data coverage?
Review feedback on both tools indicates that coverage is not uniform across countries, industries, or company sizes. Users may find stronger results in some markets than others, and contact-level fields can be less complete than company-level information. Rather than assuming either vendor has better global coverage, run a pilot using prospects from each of your priority regions and compare match rates and verified accuracy.
Which platform offers better value for money?
Value depends on usage and the workflow being replaced. Lusha reviews commonly connect value to how many usable contacts a sales team can get from its available credits; users may find credit limits or plan allowances restrictive if prospecting volume is high. Clearbit’s value has historically depended on enrichment needs, integrations, and the overall data workflow. Because packaging and pricing can change—particularly as Clearbit capabilities move into HubSpot—compare current quotes, limits, and included features rather than relying on older reviews.
What limitations do reviewers mention most often?
For Lusha, recurring review themes include uneven data accuracy, records with missing details, and limits tied to credits or plan allowances. For Clearbit, users have historically raised concerns about incomplete or inaccurate fields, setup or workflow complexity, and the need to check how product changes affect existing integrations. These are recurring types of user feedback, not guaranteed experiences; they can differ by account, market, and subscription.
How should a company choose between Lusha and Clearbit?
Choose Lusha first if your priority is giving sales reps a simple way to discover contact details and build outbound prospect lists. Evaluate Clearbit’s current Breeze Intelligence offering if your priority is enriching records or connecting data to HubSpot workflows. Review themes are useful for identifying trade-offs, but a short pilot is more reliable: test the same target accounts in both systems, measure usable contact and company matches, check CRM handoff, and calculate cost per verified record. Review feedback here is paraphrased rather than presented as verbatim quotations; older Clearbit reviews may reflect earlier packaging and functionality.
