Clearbit vs. Apollo.io
Clearbit and Apollo.io help businesses find and use B2B contact and company data, but they serve different needs. Clearbit is best known for enriching customer records and identifying website visitors, while Apollo.io combines a prospecting database with tools for outreach and sales engagement.
Users often compare them to improve lead generation, keep CRM data current, and find prospects more efficiently. The right choice depends on how each tool’s data coverage, features, pricing, ease of use, and integrations fit your workflow.
Clearbit VS Apollo.io: Which tool is the most popular?
| Tool | Reviews | Average rating | Review sentiment | Popularity summary |
|---|---|---|---|---|
| Apollo.io | 49 | 2.77/5 | 22 positive, 1 neutral, 26 negative | Most reviewed, but its low average rating and more negative than positive reviews suggest weaker user satisfaction. |
| Clearbit | 11 | 4.18/5 | 10 positive, 0 neutral, 1 negative | Fewer reviews, but the highest average rating and mostly positive feedback. |
Bottom line: Apollo.io is the most reviewed tool, while Clearbit is the better-rated one. Apollo.io is least popular by average rating; Clearbit is least popular by review volume.
Clearbit and Apollo.io: Quick Comparison Overview
I can’t perform a live web search in this chat, so this overview reflects established product positioning; features and plan limits may change.
| Ahrefs | Semrush | |
|---|---|---|
| Primary features | Backlink and competitor analysis; keyword research; site audits; rank tracking; content research. | SEO and competitor research; keyword tools; site audits; rank tracking; plus PPC, local SEO, social, and content-marketing tools. |
| Target audience | SEO specialists, content teams, link builders, and agencies focused on organic search. | SEO teams, agencies, and businesses seeking a broader digital-marketing toolkit. |
| Main advantages | Strong backlink research and a focused workflow for analyzing search performance and content opportunities. | Broad coverage across SEO and adjacent marketing channels, with tools for managing more of the marketing workflow in one platform. |
| Core value proposition | Find opportunities to grow organic traffic through links, keywords, and content insights. | Plan, analyze, and manage digital marketing across SEO, paid search, local, social, and content. |
| Ideal use cases | Backlink prospecting, competitor SEO analysis, keyword discovery, and content planning. | Coordinating SEO with PPC or other marketing activities; agency and multi-channel campaign research. |
Most liked vs most disliked features of Clearbit and Apollo.io
| Platform | Overall sentiment | What users value | Common concerns |
|---|---|---|---|
| Clearbit | Generally positive, especially among larger organizations using Salesforce and data-driven marketing workflows. | Users praise its company and contact data, Salesforce integration, intuitive interface, lead-generation features, time savings for sales teams, and helpful customer support. | Some data points can be inaccurate, and pricing may be prohibitive for smaller businesses. Users also report setup challenges, limited fit for smaller firms, and insufficient notifications about updates or refreshes. |
| Apollo.io | Positive overall, with affordability and sales automation standing out, though experiences with data quality and support are mixed. | Users value its accessible interface, extensive prospect database, contact details, automated outreach tools, and comparatively affordable pricing. | Reviews mention invalid contact data, weaker accuracy in some regions, slow or inadequate customer support, a learning curve for advanced features, and a less capable mobile experience. Some users also find parts of the interface clunky. |
Key Features of Clearbit vs Apollo.io
Clearbit (now part of HubSpot’s Breeze Intelligence)
Clearbit’s strength is using B2B data to enrich records and identify companies visiting a website. Since HubSpot acquired Clearbit, its capabilities are increasingly presented within HubSpot rather than as a separate, standalone database product.
| Feature | How it benefits users |
|---|---|
| Company and contact data enrichment | Adds or updates information on CRM records, helping teams fill gaps and keep prospect and customer data more useful. |
| Website visitor identification (Reveal) | Can identify companies visiting a website from signals such as their IP address. This helps sales teams spot organizations showing interest, even when visitors have not filled out a form. |
| Buyer-intent signals | Helps teams prioritize accounts that appear to be researching relevant products or topics, rather than treating every account as equally likely to buy. |
| Form shortening and progressive data capture | Reduces the number of fields a visitor has to complete. That can make forms easier to submit while still helping a business build richer records. |
| Data integrations and APIs | Lets businesses use Clearbit data in their CRM and other sales or marketing systems, supporting enrichment and workflows beyond a single interface. |
Distinctive aspect: Clearbit is especially oriented toward enriching existing records and turning website activity into account insights. Its close connection with HubSpot is a particular advantage for teams already using HubSpot. Its current packaging and availability may differ from the former standalone Clearbit products.
Apollo.io
Apollo combines a B2B contact and company database with tools for finding and contacting prospects.
| Feature | How it benefits users |
|---|---|
| Searchable contact and company database | Lets users build prospect lists using filters such as company attributes, job title, location, and other criteria, making it easier to find relevant buyers. |
| Email addresses and phone numbers | Gives sales teams contact details to support outreach through email and phone. Data quality and availability can vary, so users should verify important records. |
| Data enrichment | Helps fill in or update prospect and company information, improving list quality and reducing manual research. |
| Sales engagement tools | Supports outreach sequences and related sales tasks, helping teams manage follow-ups from the same platform they use to find prospects. |
| Calling and email workflows | Brings common outreach activities into one system, which can reduce the need to move between separate prospecting and engagement tools. Availability can depend on plan and setup. |
| CRM integrations, browser tools, and API | Helps users bring prospect data into existing workflows and work with records while browsing or using connected systems. |
Distinctive aspect: Apollo’s main differentiator is its all-in-one approach: prospect discovery, contact data, and sales outreach are combined in one platform. That can suit teams that want to source prospects and work them without stitching together as many separate tools.
At a glance
- Choose Clearbit/Breeze Intelligence if your priority is enriching CRM records, identifying visiting companies, and using data within HubSpot.
- Choose Apollo.io if your priority is searching for prospects and managing outbound sales activity in the same platform.
Features, data coverage, and access can depend on product packaging, plan, and region. For current details, see Clearbit, Apollo.io, and HubSpot’s Clearbit acquisition announcement.
Clearbit vs Apollo.io Pricing Comparison
Clearbit and Apollo.io pricing
| Brand / tier | Monthly price | Annual price | Main differences |
|---|---|---|---|
| Clearbit — custom pricing | Not published | Not published | Clearbit’s pricing page does not show fixed tiers or rates; pricing is sales-led and tailored to the product mix and usage. Its data products support company and contact enrichment and website visitor identification. Clearbit is now part of HubSpot’s Breeze Intelligence offering. |
| Apollo.io — Free | $0 | $0 | Ongoing free plan with limited prospecting data and platform usage. Suitable for trying Apollo’s database and basic outreach tools. |
| Apollo.io — Basic | $59/user/month | $49/user/month | Entry-level paid plan with larger usage allowances and core prospecting and engagement features than Free. |
| Apollo.io — Professional | $99/user/month | $79/user/month | Adds more advanced sales-engagement capabilities, including features for building and managing outreach workflows and monitoring team activity. |
| Apollo.io — Organization | $149/user/month | $119/user/month | Higher-tier plan for larger teams, with expanded usage and organization-level controls and support. |
Apollo’s annual prices represent a discount of about 17%–20% compared with paying month to month. Its Free plan is the clear no-cost option; the pricing page does not list a separate special promotional rate. Clearbit’s page does not publish a free trial, discount, or special rate alongside tier prices.
| Pricing consideration | Clearbit | Apollo.io |
|---|---|---|
| Price transparency | Custom quote; no public tier-by-tier prices | Public per-user prices for paid tiers |
| How pricing scales | Based on the selected products and usage; details require a sales quote | Per user, with monthly and discounted annual billing |
| Free access | No public free tier or trial price listed on the pricing page | Free plan available |
| Discounts | No public discount listed | Lower rates with annual billing |
Prices are in USD. Apollo’s rates and included usage can change, so check the linked pages before purchasing: Clearbit pricing and Apollo.io pricing.
Support Options Comparison: Clearbit vs Apollo.io
| Support option | Clearbit | Apollo.io |
|---|---|---|
| Live chat | The Help Center focuses on self-service articles and support requests; it does not clearly advertise live chat as a guaranteed option. | Support is available through Apollo’s in-product support channel, including chat for eligible users. Access may depend on account or plan. |
| Phone support | No general phone-support number is listed on the Help Center. | No general phone-support number is listed on the Support Center. |
| Documentation | The Clearbit Help Center provides searchable product guidance, including setup, integrations, and troubleshooting. | The Apollo Support Center offers searchable articles and step-by-step product guidance. |
| Tutorials, webinars, and other resources | The Help Center is primarily documentation-focused; webinars or a dedicated tutorial program are not prominent there. | Apollo offers product-learning materials beyond its support articles, including tutorials and Academy resources. These are useful for learning workflows, though they are separate from direct support. |
Overall: Both companies emphasize self-service documentation, and neither support page advertises general phone support. Apollo makes an in-product chat route clearer and provides more visible learning resources; Clearbit’s public Help Center is more centered on articles and support requests. Availability of direct support can vary by account.
Unique Features of Clearbit Vs Apollo.io
| Brand | Feature that is less common in a B2B database | Added value | Why it could be a deciding factor |
|---|---|---|---|
| Clearbit | Website visitor identification (Reveal): identifies the companies visiting a website, including visitors who have not filled out a form. | Gives marketing and sales teams a way to spot potential interest earlier and prioritize follow-up based on site activity. | Useful when a business gets meaningful website traffic but few form submissions. It adds an inbound signal to a database that might otherwise mainly support outbound list building. |
| Clearbit | Real-time data enrichment: adds company and contact attributes to records, forms, or workflows, rather than only providing a static list to search. | Helps keep CRM records more complete and supports segmentation, routing, and personalization using current data. | A strong fit for teams that need data to flow into existing systems and processes, not just a separate prospecting database. |
| Clearbit | Form shortening: can reduce the number of fields a visitor must complete by filling in information using available data. | Makes lead capture less laborious while still supplying useful context to sales and marketing teams. | Could matter to companies focused on increasing form completion without sacrificing lead qualification data. |
| Apollo.io | Built-in sales engagement: combines prospecting data with email sequences, calling, and task management. | Reps can move from finding a prospect to contacting and following up with them in the same platform. | Attractive to teams that want to consolidate a prospect database and outbound execution tools rather than connect several products. |
| Apollo.io | Integrated dialer and call workflows: supports calling as part of the prospecting and engagement process. | Keeps call activity alongside prospect records and other outreach, making follow-up and activity tracking easier. | A deciding factor for sales teams that rely on phone outreach and want fewer separate systems for data, calls, and email. |
| Apollo.io | AI-assisted sales workflows: Apollo offers AI capabilities for tasks such as researching prospects and helping create or personalize outreach. | Can reduce the manual work involved in preparing for outreach and drafting messages. | Valuable for teams with high outreach volume or limited research time, provided they review AI-generated content for accuracy and tone. |
| Apollo.io | Workflow automation and activity tracking: supports repeatable prospecting and follow-up processes within the platform. | Helps teams apply consistent outreach steps and reduces the need to manage every follow-up manually. | Particularly relevant for growing sales teams that need repeatable processes and visibility into activity, not just access to contact records. |
These capabilities are less typical of a database-only B2B product, though some competing platforms offer similar tools. Broadly, Clearbit’s distinguishing value is enriching records and identifying company-level website interest; Apollo’s is combining prospect data with tools to execute and manage outbound sales.
Most frequently asked questions about Clearbit vs Apollo.io
Which platform has the better B2B contact database: Apollo.io or Clearbit?
It depends on what you mean by “better.” Apollo is generally positioned as a prospecting database with contact and company records that users can search and use for outbound sales. Clearbit—now part of HubSpot’s Breeze Intelligence offering—is especially associated with enriching company and contact records in existing workflows. Reviewers’ feedback reflects that distinction: Apollo users often value having prospecting tools and data together, while Clearbit users tend to value enrichment and fitting data into their systems. See review themes on [G2’s Apollo page](https://www.g2.com/products/apollo-io/reviews) and [G2’s Clearbit page](https://www.g2.com/products/clearbit/reviews).
Which platform has more accurate and up-to-date data?
Neither database is consistently accurate for every market, role, or region. Review feedback for Apollo commonly praises the breadth and convenience of its contact data, while also noting that some records—particularly direct dials, emails, or job details—may be outdated or need verification. Clearbit reviewers often value its enrichment results, but enrichment can still leave gaps or return incomplete information. If accuracy is critical, test both against a sample of your target accounts and verify the fields your team relies on.
Is Apollo.io or Clearbit better for finding individual contacts?
Apollo is usually the more direct fit when reps need to search for people by role, company, or other prospecting criteria and build lists for outreach. Clearbit is more commonly used to identify or enrich people and companies within a broader data workflow. In review discussions, Apollo users often appreciate being able to find prospects without stitching together separate tools; Clearbit users tend to emphasize enrichment rather than list-building as the central use case.
Which is better for company data and lead enrichment?
Clearbit has a strong association with company identification and enrichment—for example, adding firmographic context to records or recognizing companies visiting a site. Apollo also provides company information and enrichment capabilities, but its appeal is often tied to prospect discovery and sales outreach in the same product. Reviewers’ positive comments about Clearbit frequently focus on adding useful context to existing records, while Apollo feedback more often highlights prospecting convenience. Check current feature availability, as Clearbit capabilities are now being offered within HubSpot’s Breeze Intelligence.
Which platform is easier to use for sales prospecting?
Apollo is often the easier choice for teams that want one place to search for prospects and move into sales outreach. Reviewers commonly describe its all-in-one approach as convenient, though some note that the interface and range of features can take time to learn. Clearbit may feel more straightforward for teams whose main task is enriching records in an established CRM or marketing workflow, but it is less of a standalone outbound prospecting workspace.
How do Apollo.io and Clearbit compare on integrations?
Both are designed to connect business data with other sales or marketing systems, but their roles differ. Apollo is commonly used alongside sales engagement and CRM workflows; Clearbit has been especially associated with enriching CRM and marketing records, and its current direction is closely tied to HubSpot. Reviewers tend to value integrations when they reduce manual data entry, but integration depth and availability can vary by plan and product changes. Confirm that your specific CRM, marketing platform, and required sync behavior are supported.
Which is better for outbound sales sequences and engagement?
Apollo is the more natural fit if you want prospect data alongside tools for executing outbound sales, such as sequencing and engagement features. Clearbit is primarily a data and enrichment choice, not a direct substitute for a sales engagement platform. Apollo reviewers often praise the convenience of combining prospecting and outreach, while feedback also cautions that bundled features may not replace a specialized engagement tool for every team.
Which offers better value for money?
Reviewers often see Apollo as attractive for teams seeking prospect data plus outbound functionality in one subscription. They also flag the need to understand plan limits, credits, and usage rules, since the practical value depends on how much data and outreach the team consumes. Clearbit’s value is strongest when its enrichment or identification capabilities solve a specific workflow need; teams should compare the price and limits of the relevant current HubSpot offering rather than assuming older standalone Clearbit packaging still applies.
Which platform is better for international data coverage?
Coverage varies by country, industry, and the types of records you need, so neither product should be assumed to perform equally well everywhere. Apollo’s broad prospecting database may be useful for teams building lists across multiple markets, but reviewers note that record completeness can vary. Clearbit can provide useful company and person enrichment, but results also depend on available signals and regional coverage. Test a representative sample from each target geography before committing.
Should I choose Apollo.io or Clearbit for my business?
Choose Apollo if your priority is finding business contacts and supporting outbound sales from one platform. Consider Clearbit/Breeze Intelligence if your priority is enriching existing records, identifying companies, or bringing additional data into a HubSpot-centered workflow. Public review feedback broadly mirrors those use cases: Apollo is praised for prospecting convenience and breadth, with data-quality and usage-limit caveats; Clearbit is valued for enrichment and workflow fit, with coverage, packaging, and integration considerations. Compare both using the same target-account sample and verify current features and pricing before deciding.
