Top Clearbit Alternatives & Competitors based on 321 Reviews
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The pricing page does not provide a standard public price. Clearbit is now part of HubSpot, and access to its data and enrichment features is generally offered through HubSpot’s Breeze Intelligence credits or custom plans; check with HubSpot for a current quote. |
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Offers a free plan and paid per-user tiers. Publicly listed annual-billing prices have typically been about $49/user/month for Basic, $79 for Professional, and $119 for Organization; monthly billing may cost more. |
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Offers a per-seat Pro plan, with a lower rate for annual billing, plus custom-priced Business plans. The public plan and price can change, so check the page for current rates and included features. |
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Offers a free plan, paid per-user plans, and custom Scale pricing. Paid plans are credit-based; prices and credit allowances vary by billing term and may change. |
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Offers Essentials, Pro, and Ultimate plans with increasing lookup allowances. Public annual-billing prices have typically been about $33, $68, and $171 per month, respectively. |
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Offers Essentials and Plus plans at publicly listed monthly prices, with a custom Professional plan. Pricing is credit-based; the listed price and credit allowance depend on the plan and billing terms. |
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Does not publish standard plan prices. SalesOS, MarketingOS, and TalentOS pricing is generally quote-based and depends on products, seats, and data needs. |
Compare your brand to your competitors
Why should you be looking for a Clearbit alternative?
Teams may seek Clearbit alternatives for more specialized features, simpler workflows, lower costs, or better support. Top options include Apollo.io, Clay, Cognism, Jasper, Lusha, RocketReach, SalesIntel, UpLead, and ZoomInfo. We’ll compare their capabilities, pricing, and intended users to help you find the right fit.
Quick Overview of Top Clearbit Competitors
- Apollo.io — All-in-one Clearbit Alternative for sales prospecting: Combines a B2B contact database with email sequencing, calling, and sales-engagement tools, making it useful for teams that want prospecting and outreach in one platform.
- Clay — Best workflow-based Clearbit Alternative: Connects to many data providers and supports waterfall enrichment, letting teams find and enrich records across sources and automate research workflows.
- Cognism — Best Clearbit Alternative for international contact data: Focuses on global B2B sales intelligence, with phone-verified mobile numbers through its Diamond Data offering and an emphasis on data compliance.
- Jasper — Content-focused Clearbit Alternative (not a database replacement): Helps teams create marketing and sales content with AI features such as brand voice controls. It does not provide a B2B contact database or Clearbit-style data enrichment.
- Lusha — Straightforward Clearbit Alternative for contact discovery: Offers B2B contact and company data, plus a browser extension and CRM integrations for finding and enriching prospect records.
- RocketReach — Clearbit Alternative for email and phone lookup: Provides person and company search, contact details, a browser extension, and API access for prospecting and enrichment workflows.
- SalesIntel — Clearbit Alternative for human-verified data: Differentiates itself with human-verified contact records and research-on-demand services, alongside B2B data for sales and marketing teams.
- UpLead — Clearbit Alternative for verified prospecting: Offers searchable B2B contacts and company profiles, with real-time email verification and filters such as industry and technology use.
- ZoomInfo — Enterprise-grade Clearbit Alternative: Pairs a large B2B contact and company database with sales intelligence, buying-intent signals, and tools for sales and marketing workflows.
Clearbit Alternatives: Feature by Feature Comparison
| Platform | Key features | How it compares with Clearbit | Distinctive or stronger user benefits | Feature page |
|---|---|---|---|---|
| Apollo.io | B2B contact and company database; search and filtering; contact and company enrichment; email sequencing; dialer; sales engagement and CRM integrations. | Clearbit is primarily used to enrich records and identify website visitors. Apollo adds prospect discovery and outbound execution, so teams can find contacts and act on them in the same platform. | All-in-one prospecting and outreach: users can build lists, enrich records, and run outbound campaigns without assembling a separate data and engagement stack. Useful for sales teams that want a consolidated workflow. | Apollo |
| Clay | Data-enrichment workflows that can combine multiple providers; flexible prospect research; AI-assisted research and personalization; workflow automation; CRM and other tool integrations. | Clearbit supplies enrichment and company-identification data. Clay is more of a configurable data-workflow layer: users can combine sources and rules to research, enrich, and prepare records for other systems. | Customizable, multi-source enrichment: users can build tailored workflows and use different data sources for different fields or use cases. This can be more flexible than relying on one enrichment provider, especially for complex prospecting or research processes. | Clay |
| Cognism | B2B contact and company data; mobile and direct-dial contact details; prospecting tools; data enrichment; sales triggers and intent-related capabilities; CRM integrations. | Clearbit is known for enrichment and website visitor identification. Cognism is more focused on finding sales contacts and supporting outbound prospecting, with particular emphasis on phone data and international prospecting. | Phone-first prospecting and compliance positioning: Cognism promotes phone-verified mobile data and compliance-oriented processes, which can help sales teams that rely on calling or need to prospect across multiple markets. | Cognism |
| Jasper | AI content creation and editing; marketing workflows; brand voice controls; shared knowledge and context for generating content; tools for creating campaign assets. | Jasper is not a direct Clearbit alternative. Clearbit helps identify and enrich company and contact records; Jasper helps marketing teams produce and adapt content. | Marketing content production: users can create campaign copy and other marketing materials with brand-specific context. It is a stronger fit than Clearbit when the need is content creation rather than prospect data or enrichment. | Jasper solutions |
| Lusha | B2B contact and company search; contact-data enrichment; browser extension for finding contact details while researching; list-building and integrations. | Clearbit focuses on enrichment and company identification, while Lusha is geared more directly toward sales users finding contact details and building prospect lists. | Convenient contact discovery: the browser extension can make it easier for users to find prospect information as they work across websites and professional profiles. Useful for individual reps and smaller teams that need a simple prospecting workflow. | Lusha |
| RocketReach | Search for professional contact details and company information; bulk lookups; browser extension; API access and integrations. | Clearbit is commonly used to enrich company or person records in business systems. RocketReach is more centered on searching for and retrieving contact information, including at scale through bulk lookup and API workflows. | Flexible contact lookup: bulk search and API access can help teams that need to source contact details for lists, internal applications, or repeatable research processes. | RocketReach |
| SalesIntel | B2B contact and company data; human-verified data offerings; research support; intent and enrichment capabilities; sales and marketing integrations. | Clearbit offers automated enrichment and website visitor identification. SalesIntel puts more emphasis on sales-ready contact data and human research or verification, rather than treating enrichment as the primary use case. | Human verification and research support: teams can use its verification and research capabilities when contact accuracy is especially important or when they need help identifying specific prospects. | SalesIntel |
| UpLead | B2B contact and company search; email verification; data enrichment; technographic filters; intent-related data; API and CRM integrations. | Clearbit is strong for enriching records and identifying companies visiting a website. UpLead is more oriented toward building prospect lists and validating contact details before outreach. | Email verification at the point of prospecting: users can check email validity as they build lists, helping reduce avoidable bounces. Technographic filters also help target companies based on their technology use. | UpLead |
| ZoomInfo | Large B2B company and contact intelligence offering; advanced search and organizational data; intent and buying signals; enrichment; sales engagement and workflow tools; integrations. | Clearbit is a more focused data-enrichment and visitor-identification product. ZoomInfo spans more of the go-to-market workflow, combining prospect data with buying signals, sales tools, and broader account intelligence. | Breadth for larger GTM teams: users can bring prospecting, account research, intent signals, and sales workflows together. Its broader platform can suit organizations with complex territory, account, and sales-operations needs. | ZoomInfo |
Clearbit comparison note: Clearbit’s products have been incorporated into HubSpot’s Breeze Intelligence offering. The comparison above uses Clearbit’s familiar core capabilities—data enrichment and website visitor identification—as the baseline; exact features and availability can vary by product, plan, and region.
Compare your brand to your competitors
Integration Capabilities for each Clearbit competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Apollo.io | Salesforce, HubSpot, Pipedrive, Outreach, Salesloft, Gmail, Outlook, Zapier | Overlaps with Clearbit on core CRM connections, with additional sales-engagement and email workflow options. |
| Clay | Salesforce, HubSpot, Google Sheets, Airtable, Slack, webhooks/API, and a broad range of data providers | Connects to CRMs like Clearbit, but is more focused on combining enrichment sources and automating prospecting workflows. |
| Cognism | Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Salesloft, Outreach, Bullhorn | Shares CRM and sales-engagement compatibility with Clearbit; its integrations are geared toward sales prospecting workflows. |
| Jasper | Google Docs, Chrome, Surfer SEO, Grammarly, WordPress, Webflow, Shopify, Zapier | Not a B2B contact database. Its integrations primarily support content creation and publishing, rather than Clearbit-style CRM enrichment. |
| Lusha | Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Zoho CRM, Bullhorn, Outreach, Salesloft | Overlaps with Clearbit on major CRM connections and adds sales-engagement options. |
| RocketReach | Salesforce, HubSpot, Pipedrive, Zoho CRM, Bullhorn, Google Sheets, Zapier, API | Covers core CRM workflows similar to Clearbit, with additional spreadsheet and automation options. |
| SalesIntel | Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Eloqua, Pardot, Salesloft, Outreach | A close match to Clearbit for CRM and marketing-automation connections, with added sales-engagement integrations. |
| UpLead | Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Zoho CRM, Outreach, Salesloft, Mailchimp, Zapier | Shares core CRM compatibility with Clearbit and connects to sales-engagement and email-marketing tools. |
| ZoomInfo | Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Eloqua, Pardot, Salesloft, Outreach, Snowflake | Broad overlap with Clearbit’s CRM and marketing stack, plus sales-engagement and data-warehouse connections. |
Integration lists are representative, not exhaustive. Availability and whether a connection is native or requires a connector can vary by product and plan.
Pros and Cons of each Clearbit Alternative
Compared with Clearbit—now part of HubSpot’s Breeze Intelligence—the alternatives differ in whether they prioritize contact prospecting, data enrichment, sales workflows, or content creation. Features and data coverage can vary by plan and region.
| Alternative | Pros | Cons |
|---|---|---|
| Apollo.io | Combines a B2B contact database with prospecting, email sequencing, and calling tools; offers self-service search and outreach workflows. | Data accuracy and coverage can vary by contact and region; its sales-engagement features may be unnecessary if the main need is company enrichment or identifying companies visiting a website. |
| Clay | Builds flexible enrichment workflows using multiple data providers; supports custom research and AI-assisted personalization. | Requires more setup and workflow design than a plug-in enrichment tool; results and costs can depend on the selected providers and credit usage. |
| Cognism | Particularly useful for international prospecting, including EMEA; offers phone-verified contact data and compliance-oriented features such as do-not-call screening. | Often sold through a sales-led process; may be more than needed for basic enrichment, and its value depends on the relevance of its coverage to a team’s target markets. |
| Jasper | Helps create and adapt marketing content, including copy that follows a defined brand voice. | Not a direct data alternative: it does not provide Clearbit-style company or contact enrichment, firmographics, or visitor identification. |
| Lusha | Provides contact and company lookups through a browser extension and prospecting tools; can be a straightforward option for finding contact details. | More focused on prospecting than broad enrichment workflows; data coverage, verification, and available integrations may not meet every team’s needs. |
| RocketReach | Useful for finding individual professionals’ business contact details; offers search, browser tools, and API access. | More centered on contact discovery than company enrichment or website visitor identification; contact availability and accuracy can vary. |
| SalesIntel | Emphasizes human-verified contact data and can suit teams that prioritize verified records for sales outreach; also offers sales intelligence features. | May be more oriented toward sales prospecting than lightweight, real-time enrichment; coverage and fit depend on target geography, and pricing may be geared toward business buyers. |
| UpLead | Offers contact and company search with email verification and prospecting filters; can suit teams that want a focused lead-generation tool. | Less of an end-to-end enrichment and visitor-identification platform; available data depth and workflow options may be narrower for complex enrichment needs. |
| ZoomInfo | Provides a broad B2B sales-intelligence suite, including company and contact data, organizational information, and additional sales and marketing tools. | Can involve higher costs and a more involved purchasing process; its broader platform may be excessive for teams seeking only simple enrichment, and data should still be validated for important records. |
Practical distinction: Apollo.io, Cognism, Lusha, RocketReach, SalesIntel, UpLead, and ZoomInfo primarily support prospecting or sales intelligence; Clay specializes in configurable data workflows; Jasper is a content platform, not a data provider.
Clearbit vs Competitors: Traffic & Marketing Comparison
Traffic comparison
Only Clay has organic-traffic data, so it leads among the brands with reported figures; no lowest-traffic brand can be identified. Clay rose from about 544K in Nov. 2024 to a peak of 1.89M in Sep. 2025, then fell to 1.36M in Oct. and recovered to 1.43M in Nov. Traffic data is missing—not necessarily zero—for the other nine brands.
Top-performing keywords
The keyword list marks every supplied term as rank 1, but does not show traffic generated per keyword, so contribution cannot be measured. Jasper has the broadest listed reach (22 terms), spanning AI marketing, advertising, and content generation. ZoomInfo (19) and Apollo.io (18) also cover broad AI/business themes; Clay’s 16 terms lean toward marketing automation, CRM, and contact management. Clearbit has no listed keywords.
Visibility and reach
Clay is the only brand with measurable organic traffic here and shows substantial reach growth, though its traffic later fluctuates. By keyword breadth, Jasper leads, followed by ZoomInfo, Apollo.io, and Clay. ZoomInfo stands out in business intelligence and market intelligence; SalesIntel in B2B data; and Lusha in contact data. These indicate keyword reach, not a comparable overall visibility ranking, since traffic data is unavailable for the other brands.
Compare your brand to your competitors
Other “Clearbit” Alternatives & Competitors that you can find for free
| Competitor | Key features | Trend | Value proposition |
|---|---|---|---|
| People Data Labs | API-based person and company data; enrichment, search, and bulk data access | API-first enrichment and custom data workflows | Suits teams that want to build prospecting or enrichment into their own products and systems |
| Lead411 | B2B contact and company data, email and phone details, sales-trigger alerts, CRM integrations | Combining contact data with buying signals and company events | Helps sales teams prioritize prospects when companies show relevant changes or activity |
| Seamless.AI | Prospect search, contact discovery, data enrichment, and sales-tool integrations | AI-assisted prospect discovery and workflow automation | Offers a prospecting workflow for finding and adding contacts without switching between multiple tools |
| Adapt.io | Contact and company search, list building, data enrichment, and CRM integrations | Streamlining list building and enrichment in one platform | Provides a straightforward option for teams sourcing and organizing B2B prospect lists |
| Hunter.io | Domain search, professional email finding and verification, and email outreach | Emphasis on verified email data and lightweight outbound workflows | A focused, simpler choice for teams whose main need is finding and validating business email addresses |
Market trends: B2B data tools are increasingly combining enrichment with buying signals, automating prospecting workflows, and offering API-based access. Data coverage, accuracy, and privacy practices can vary, so compare providers against your target regions and CRM before choosing.
Frequently Asked Questions
What is Clearbit?
Clearbit is a business-to-business data platform used to enrich company and contact records, identify website visitors, and support sales and marketing workflows. HubSpot acquired Clearbit in 2023 and later brought its enrichment capabilities under the Breeze Intelligence name.
Is Clearbit still available?
Clearbit’s products have been integrated into HubSpot as Breeze Intelligence. Availability and features may depend on your HubSpot subscription, account setup, and region.
What are the best alternatives to Clearbit?
Common alternatives include Apollo.io, ZoomInfo, Cognism, Lusha, and 6sense. The best fit depends on whether you need contact data, company enrichment, buyer intent, prospecting tools, or account-based marketing features.
How does Clearbit compare with Apollo.io?
Breeze Intelligence, formerly Clearbit, is closely integrated with HubSpot for data enrichment and related workflows. Apollo.io combines a prospecting database with sales engagement tools such as email sequencing. Compare data coverage, integrations, compliance needs, and total cost for your intended use.
How much does Clearbit or Breeze Intelligence cost?
Pricing and availability can vary by HubSpot plan, credit usage, and product configuration. Check HubSpot’s current pricing and your account’s available Breeze Intelligence options for an up-to-date quote.
What should I look for when choosing a Clearbit competitor?
Compare coverage in your target markets, data accuracy, enrichment frequency, CRM integrations, buyer-intent features, privacy and compliance practices, and pricing at your expected usage. Test a sample of records before committing.
