Wix vs. BigCommerce
Wix is a general-purpose website builder for creating business sites, portfolios, and online stores. BigCommerce is focused on ecommerce, with tools designed to manage and grow online sales. Users often compare them to find the right balance of simplicity, store features, and room to scale.
This comparison looks at their features, pricing, ease of use, design flexibility, and ecommerce capabilities to help you decide which platform best fits your needs.
Wix VS BigCommerce: Which tool is the most popular?
| Tool | Reviews | Average rating | Assessment |
|---|---|---|---|
| Wix | 186 | 2.86/5 | Most reviewed, but lower-rated; 94 of 186 reviews were negative. |
| BigCommerce | 94 | 3.22/5 | Least reviewed, but higher-rated; 58 of 94 reviews were positive. |
Wix is the most popular by review volume, while BigCommerce is the least reviewed. By average rating, BigCommerce fares better, and Wix has the lower rating.
Wix and BigCommerce: Quick Comparison Overview
| Category | Ahrefs | Semrush |
|---|---|---|
| Primary features | SEO research tools for backlink analysis, keyword research, site audits, rank tracking, and content research. | Broader digital-marketing suite covering SEO, competitor research, site audits, rank tracking, content marketing, local SEO, PPC, and social media. |
| Target audience | SEO specialists, content teams, and agencies focused on organic search and link building. | In-house marketing teams, agencies, and businesses managing several digital-marketing channels. |
| Main advantages | Strong backlink and competitor research, with a focused toolkit for finding SEO and content opportunities. | Wider range of marketing tools in one platform, especially useful for combining SEO with paid, local, and social campaigns. |
| Core value proposition | Make organic-search research and link-building workflows more effective. | Manage and measure a broader digital-marketing program from one platform. |
| Ideal use cases | Analyzing competitors’ backlinks, researching keywords and content gaps, auditing a site, and tracking organic rankings. | Coordinating SEO with PPC, local visibility, content, and social efforts; conducting cross-channel competitor research. |
Sources: Ahrefs features · Semrush features
Feature availability varies by plan and may change.
Most liked vs most disliked features of Wix and BigCommerce
| Platform | Overall sentiment | Most-liked aspects | Main concerns |
|---|---|---|---|
| Wix | Mixed. Many users value the ease of use and helpful customer support, while reports of policy, refund, and account-related problems have undermined trust for some. | User-friendly interface; knowledgeable, efficient support; help resolving site and auto-renewal issues. | Frustration with refunds, withdrawals, and unclear policies; reported platform and navigation issues; allegations involving false brokers associated with Wix. |
| BigCommerce | Generally positive. Users find the platform accessible and capable, though some want smoother checkout, broader integrations, and improvements to specific tools. | Easy setup and use; responsive technical support; customization options, API access, and PageBuilder; support for B2B, B2C, and varied product types. | Limits with configurable products; gaps in geo-targeting and integrations; checkout and order-tracking improvements needed; a learning curve for advanced features. |
Key Features of Wix vs BigCommerce
Wix vs. BigCommerce for website building
The two platforms serve different priorities: Wix is a flexible, general-purpose website builder, while BigCommerce is an ecommerce platform with tools for building and managing online stores.
| Platform | Key features | How they benefit users | What’s distinctive |
|---|---|---|---|
| Wix | Large selection of ready-made templates across different industries and site types. | Gives users a starting point that suits their purpose, so they can create a polished site without designing every page from scratch. | Its template library supports a broad range of websites—not just online stores. Wix templates |
| Wix | Customizable designs. Users can adapt a template’s look and content to their brand and needs. | Makes it easier to create a site that feels individual while still using a pre-built layout. | The emphasis is on visual choice and flexibility for many kinds of sites. Wix templates |
| BigCommerce | Store-focused website and ecommerce tools. | Helps merchants build an online storefront and manage the commerce experience from one platform, rather than stitching together a general website builder and separate store tools. | Ecommerce is central to the product, making it a better fit for businesses whose main goal is selling online. BigCommerce |
| BigCommerce | Tools to customize the storefront and support business growth. | Lets businesses shape their store’s presentation and build on their setup as their needs change. | Its product positioning focuses on commerce capabilities and scaling an online business, rather than serving every type of website equally. BigCommerce |
In short
- Choose Wix if you want a versatile website builder with a wide range of design starting points.
- Choose BigCommerce if building and operating an online store is the main requirement.
Feature availability and specifics can change; consult each linked product page for the latest details.
Wix vs BigCommerce Pricing Comparison
| Brand and tier | Month-to-month price | Annual-billing price | Main differences |
|---|---|---|---|
| Wix Light | $24/month | $17/month, billed annually ($204/year) | Entry-level website plan for a personal or small business site. Includes Wix branding and hosting features, but does not support accepting online payments. |
| Wix Core | $36/month | $29/month, billed annually ($348/year) | Adds online payments and basic ecommerce tools, making it Wix’s starting tier for selling online. Also includes more storage and site resources than Light. |
| Wix Business | $43/month | $36/month, billed annually ($432/year) | Adds more advanced business and ecommerce capabilities, plus higher resource limits than Core. Suited to businesses with more substantial selling and marketing needs. |
| Wix Business Elite | $172/month | $159/month, billed annually ($1,908/year) | The highest standard Wix tier, with the largest resource allowances and advanced business features, including priority support. |
| BigCommerce Standard | $39/month | $29/month, billed annually ($348/year) | Entry-level ecommerce plan with unlimited products and no added BigCommerce transaction fee. Includes multichannel selling tools; annual online sales are generally capped at $50,000 before an upgrade is required. |
| BigCommerce Plus | $105/month | $79/month, billed annually ($948/year) | Adds customer segmentation, an abandoned-cart saver, and persistent-cart features. The annual online-sales threshold is generally $180,000. |
| BigCommerce Pro | $399/month | $299/month, billed annually ($3,588/year) | Adds advanced features such as product filtering and Google customer reviews. The annual online-sales threshold is generally $400,000; higher sales can trigger additional charges or a move to another plan. |
| BigCommerce Enterprise | Custom pricing | Custom pricing | For larger or more complex businesses; pricing and features are tailored. May include enterprise-level support and advanced customization options. |
| Pricing detail | Wix | BigCommerce |
|---|---|---|
| Annual-billing discount | Annual billing lowers the effective monthly price compared with paying month to month. Annual plans may also include a free domain for the first year. | Annual billing lowers the listed monthly equivalent: Standard, Plus, and Pro are shown at about 25% below their month-to-month prices. |
| Trial or refund option | Wix offers a free plan for building a site, with limits; paid plans are covered by a 14-day money-back guarantee. | Offers a 15-day free trial. |
| Ecommerce availability | Online payments start with Core; Light is for sites that do not need to accept payments. | All listed plans are ecommerce-focused. |
| Pricing caveat | Prices and promotions can vary by location and may change. | Sales thresholds and plan terms can affect which tier a store needs; prices and terms may vary or change. |
Support Options Comparison: Wix vs BigCommerce
| Support option | Wix | BigCommerce |
|---|---|---|
| Live chat | Offers chat with Wix Customer Care for eligible support requests. The available contact method can depend on the issue, account, language, and region. | Offers live chat support. Access and available contact options may depend on account status or plan. |
| Phone support | Typically provided through a callback request rather than a general support phone number. Callback availability can vary by issue and region. | Provides phone support, alongside live chat; support availability and terms may vary by plan. |
| Documentation | The Wix Help Center contains searchable guides and step-by-step instructions covering site setup, business tools, billing, and troubleshooting. | The BigCommerce Help Center provides product documentation, setup guides, and troubleshooting articles for store owners and developers. |
| Additional resources | Offers tutorials and learning materials through Wix’s help and learning resources, including Wix Learn content. | Offers resources such as BigCommerce University, webinars, videos, and a community forum, in addition to product documentation. |
| Overall | Strong self-service resources, with personalized help routed through chat or a requested callback. | Combines self-service documentation and learning resources with direct phone and chat support. |
Support channels and availability can change. See the Wix Support Center and BigCommerce Support for current options.
Unique Features of Wix Vs BigCommerce
| Brand | Feature uncommon in a standard website builder | Added value and why it may decide the choice |
|---|---|---|
| Wix | Large library of industry-specific, customizable templates. Wix’s template page groups designs by use case, such as online stores, restaurants, portfolios, and services. The templates are editable rather than fixed layouts. | A business can start with a structure suited to its needs instead of building every page from scratch. This can shorten setup time and make Wix appealing to people who want design flexibility without hiring a developer. Template libraries are common among website builders, so the differentiator is mainly the breadth and variety—not a capability unique to Wix. |
| BigCommerce | Multi-storefront management. BigCommerce supports managing multiple storefronts from one platform. | Useful for businesses running separate brands, regions, or customer-facing sites. Centralized management can reduce duplicated work and make this a deciding factor for a growing or multi-brand retailer. |
| BigCommerce | B2B commerce capabilities. Its product offering includes tools for business buyers, such as customer-specific pricing and account-based purchasing workflows. | These features support wholesale and hybrid B2B/B2C sales without relying on a basic site builder’s standard checkout. They matter when buyers need negotiated prices, company accounts, or repeat purchasing processes. |
| BigCommerce | Headless and API-led commerce. BigCommerce supports connecting its commerce backend to custom front ends and other systems. | Businesses can tailor the shopping experience or connect commerce to existing technology while keeping core commerce operations on BigCommerce. This can be decisive for companies that need more control than a conventional, tightly coupled website builder provides. |
| BigCommerce | Broader commerce-channel and international selling support. The platform is designed to support selling across channels and markets. | Retailers can expand beyond a single website and serve customers in different markets without assembling every commerce function from separate tools. This is more relevant to scaling sellers than to a basic informational website. |
Sources: Wix website templates · BigCommerce product
Most frequently asked questions about Wix vs BigCommerce
Which is easier to use, BigCommerce or Wix?
Wix is generally described by reviewers as easier for beginners: its visual editor and ready-made templates make it straightforward to build a site without much technical experience. BigCommerce reviewers more often describe a steeper learning curve, especially when configuring store settings and product catalogs. In short, Wix tends to feel simpler to get started with, while BigCommerce’s extra commerce controls can take more time to learn.
Which platform is better for ecommerce?
BigCommerce is usually favored by reviewers whose main priority is running an online store. Feedback often highlights its built-in selling tools, catalog capabilities, and support for growing stores. Wix can handle ecommerce well for smaller or less complex shops, but reviewers seeking advanced store management are more likely to find BigCommerce a better fit.
Which has better website design and customization options?
Wix gets frequent praise for its visual design flexibility and broad selection of templates. Reviewers appreciate being able to arrange page elements directly in the editor and create a distinctive-looking site. BigCommerce offers storefront themes and customization options too, but feedback tends to focus more on commerce functionality than on free-form visual design.
Which platform is better for a small business or beginner?
Wix is often recommended in reviews for individuals and small businesses that want to build a polished site quickly, particularly if the site is primarily informational or sells a modest range of products. BigCommerce may be a stronger choice when ecommerce is central to the business and the owner expects to need more sophisticated selling features as the store grows.
How do BigCommerce and Wix compare on pricing and value?
Reviewers’ sense of value depends on what they need. Wix can be cost-effective for a simple website, though paid plans and add-ons may increase the total. BigCommerce may feel like better value to stores that use its included commerce capabilities, but reviewers can find its plans costly if they do not need those features. Compare the current plan limits and required extras before choosing; prices and terms can change.
Which platform has better ecommerce features out of the box?
Review feedback generally gives BigCommerce the edge for built-in ecommerce depth, including tools for managing products and selling across channels. Wix provides essential store features and can be convenient for a smaller shop, but users with more involved operational needs may need to investigate available apps or plan restrictions. The right choice depends on the complexity of the store, not just the number of features listed.
Which is better for SEO?
Both platforms provide tools for basic SEO, such as editing page titles and descriptions. Wix reviewers often value how approachable those controls are for beginners, while BigCommerce reviewers may prefer its commerce-focused setup for optimizing product and category pages. Neither platform guarantees search rankings; results also depend on site structure, content, performance, and ongoing optimization.
Which platform is easier to scale as a business grows?
BigCommerce is more commonly praised by reviewers building a larger or more complex online store, thanks to its emphasis on commerce operations and growth-oriented selling tools. Wix can also support growing businesses, but feedback suggests it is especially appealing when ease of site creation and design flexibility matter more than advanced store management. Consider your expected product range, sales channels, and operational needs.
How do BigCommerce and Wix compare on apps and integrations?
Wix reviewers often point to its app marketplace as a convenient way to add functions to a site. BigCommerce also supports integrations and is frequently considered by merchants connecting ecommerce tools and services. In either case, reviewers’ experiences depend on the specific app: check compatibility, ongoing costs, and whether the feature is included natively before relying on an integration.
Which platform has better customer support?
Customer-support feedback is mixed for both platforms, so reviews do not establish a universal winner. Users may be satisfied when they get timely, useful help, while others report delays or difficulty resolving a particular issue. Compare the support channels and hours available on the plans you are considering, and look at recent reviews that match your region and type of account.
