Top Wix Alternatives & Competitors based on 254 Reviews
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| Brand | Pricing |
|---|---|
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Wix offers a tiered pricing structure divided into three main categories: Website plans, Business & eCommerce plans, and Enterprise solutions. Website plans include a free option, with premium plans starting at $16/month for personal use and going up to $46/month for VIP features. Business & eCommerce plans cater to online stores, starting at $23/month and ranging up to $49/month for advanced features and functionalities. Custom pricing is available for Enterprises. |
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BigCommerce has a straightforward pricing system with three core plans: Standard ($29.95/month), Plus ($79.95/month), and Pro ($299.95/month). Each plan offers progressively more features, including advanced analytics and customer segmentation, with an enterprise option available for businesses with greater needs, assessed on a case-by-case basis. |
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ClickFunnels provides two main pricing plans: the Basic plan for $147/month, which includes the essential features for funnel building, and the Platinum plan for $197/month, which adds additional capabilities like email automation and affiliate management. A 14-day free trial is also available to test the platform. |
Shopify ☆ ☆ ☆ ☆ |
Shopify’s pricing consists of three main plans: Basic Shopify at $39/month, Shopify at $105/month, and Advanced Shopify at $399/month. Each plan includes features suitable for different business sizes, with additional fees for payment processing depending on the chosen plan. There is also an option for Shopify Plus, intended for enterprise-level businesses, with custom pricing. |
Squarespace ☆ ☆ |
Squarespace offers four pricing plans for websites: Personal ($16/month), Business ($23/month), Basic Commerce ($27/month), and Advanced Commerce ($49/month). The plans vary in features, with the Business and Commerce plans including eCommerce functionalities. Discounts are available for annual subscriptions. |
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Webflow has a diverse pricing structure with a free plan available for basic use. The paid plans include Site plans starting from $18/month for basic sites to $39/month for advanced site features. Additionally, there are Account plans for teams and individuals, with pricing based on the specific features and capabilities needed, starting from $16/month. |
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Weebly features four pricing tiers: Free (limited features), Personal ($6/month), Professional ($12/month), and Performance ($26/month). The paid plans include options for eCommerce capabilities and increased storage, with the Performance plan offering advanced eCommerce features. Annual payment options provide additional savings. |
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WooCommerce itself is an open-source plugin for WordPress and is free to download. However, costs come from hosting, domain registration, and extensions for additional features like payments or shipping. Users can expect to pay various fees for hosting providers and premium extensions based on specific needs. |
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WordPress.org is free to use as it is open-source software. Users incur costs through web hosting services, custom themes, and plugins. The pricing depends on the hosting provider and any additional services that may be chosen, though the core software remains free. |
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Why should you be looking for a Wix alternative?
Users often seek alternatives to Wix due to specific feature requirements, budget constraints, ease of use, and support options. Depending on their goals—whether it’s e-commerce, blogging, or portfolio creation—different platforms may better suit their needs. For instance, BigCommerce and Shopify excel in e-commerce capabilities, while Squarespace and Webflow focus on design flexibility. Weebly and WordPress offer extensive customization, and ClickFunnels targets conversion-driven marketers. This guide will explore these top alternatives, highlighting features, pricing, and target users to help streamline your decision.
Quick Overview of Top Wix Competitors
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BigCommerce (Best Wix Alternative for eCommerce)
Offers extensive built-in eCommerce features, including advanced SEO capabilities and multi-channel selling. Ideal for businesses looking to scale with robust inventory management and customizable templates. -
ClickFunnels (Top Wix Competitor for Sales Funnels)
Specializes in creating highly optimized sales funnels, allowing users to convert leads into customers. Unique for its easy drag-and-drop interface and built-in email marketing tools. -
Shopify (Strong Wix Alternative for Online Stores)
Known for its user-friendly platform tailored for eCommerce, with a vast array of third-party apps and themes. Features comprehensive payment processing options and powerful inventory management tools. -
Squarespace (Elegant Wix Competitor for Creative Professionals)
Features sleek, modern design templates ideal for creatives, artists, and designers. Offers strong visual content management and integrated blogging features, providing a holistic approach to online branding. -
Webflow (Advanced Wix Alternative for Designers)
Combines visual editing and advanced CMS features, allowing designers to create custom, responsive websites without coding. Offers high flexibility and control over the design, appealing to professionals looking for more than templates. -
Weebly (Affordable Wix Competitor for Small Businesses)
Provides a straightforward drag-and-drop interface with basic eCommerce capabilities. Known for its affordability and ease of use, making it ideal for small businesses and beginners. -
WooCommerce (Powerful Wix Alternative for WordPress Users)
A plugin for WordPress that transforms a site into a fully functional eCommerce store. Offers unmatched customization options and is suitable for those already familiar with the WordPress ecosystem. -
WordPress (Versatile Wix Competitor for Every Type of Site)
The leading content management system enabling extensive customization through thousands of themes and plugins. Great for bloggers, businesses, and portfolios, providing complete control over website functionality and design.
Wix Alternatives: Feature by Feature Comparison
| Platform | Key Features | Comparison to Wix | Unique/Superior Aspects |
|---|---|---|---|
| BigCommerce | – Built-in SEO: Advanced SEO features to enhance visibility. – Multi-Channel Selling: Sell on various platforms (Amazon, Facebook). – No Transaction Fees: Keep more revenue. – Scalable: Designed for high-volume sales. – Extensive Payment Options: Accept various payment gateways. |
– SEO: Wix offers SEO tools, but BigCommerce provides more detailed capabilities for larger stores. – Multi-Channel: Wix has limited options for multi-channel selling. – Scalability: Wix is better for smaller sites; BigCommerce excels for growing businesses. |
BigCommerce’s scalability benefits large enterprises with high sales volume, unlike Wix, which is aimed more toward small to mid-sized businesses with limited sales capabilities. |
| ClickFunnels | – Sales Funnels: Drag-and-drop funnel creation. – Email Integrations: Built-in email marketing tools. – A/B Testing: Test different funnel versions. – Membership Sites: Create exclusive content access. – Affiliate Management: Built-in affiliate program management. |
– Funnel Creation: Wix’s focus is more on general website building, lacking dedicated sales funnel tools. – Email Integration: Wix does not offer in-depth email marketing features built directly into the platform. – Testing: No comprehensive A/B testing tools available. |
ClickFunnels excels with robust funnel creation and management tools, serving businesses focused on sales processes, where Wix lacks such specialized features. |
| Shopify | – E-commerce Focused: Tailored for online stores. – App Store: Extensive third-party app integrations. – Themes & Customization: Highly customizable storefront templates. – Payment Gateway Flexibility: Multiple payment options without fees. – Inventory Management: Advanced stock management tools. |
– E-commerce Specificity: Wix offers online store options but lacks the robustness and focus of Shopify. – App Integration: Shopify has a larger ecosystem of apps compared to Wix. – Payment Flexibility: Wix charges fees for certain payment gateways. |
Shopify is uniquely tailored for serious e-commerce operations, allowing extensive customization and integrations, unlike Wix, which is better for basic online selling. |
| Squarespace | – Creative Design Templates: Visually appealing templates. – Integrated Marketing Tools: Built-in email campaigns, SEO tools. – E-commerce Capability: Directly sell products with features like inventory management. – Analytics: Detailed performance tracking. |
– Design Flexibility: Wix offers drag-and-drop features, but Squarespace is seen as superior for aesthetics and custom design. – Analytics: Google Analytics can be integrated with Wix, but Squarespace provides more built-in insights without third-party tools. |
Squarespace appeals to creatives with its stunning template designs and integrated marketing capabilities, positioning itself favorably against Wix concerning aesthetic quality and utility. |
| Webflow | – Design Freedom: Full control over CSS and HTML. – CMS Functionality: Pre-built content management systems. – Responsive Design Controls: Enhanced mobile adaptation options. – SEO Features: Customizable SEO settings for granular control. |
– Design Control: While Wix is user-friendly, Webflow offers more advanced design flexibility suited for professional developers. – CMS: Wix has more straightforward blogging tools, but Webflow’s CMS is more robust for complex websites. |
Webflow gives designers and developers more control and flexibility over design and content management, surpassing Wix in terms of advanced customization capabilities. |
| Weebly | – E-commerce Integration: Built-in e-commerce tools. – Drag-and-Drop Builder: Intuitive interface for beginners. – Mobile App: Manage sites via mobile devices. – Marketing Integrations: Connect easily with various marketing tools. |
– Beginner Friendly: While both platforms are user-friendly, Weebly may be less versatile in e-commerce compared to advanced tools offered by Wix. – Customization: Wix allows for more extensive design customizations than Weebly. |
Weebly is known for its ease of use and direct e-commerce capabilities, catering specifically to individuals and small businesses wanting a straightforward setup, while Wix offers more design versatility. |
| WooCommerce | – WordPress Integration: Utilizes WordPress platform capabilities. – Fully Customizable: Modify any aspect of the online store. – Extensive Plugin Marketplace: Utilize WordPress plugins for added functionality. – Global Selling: Extensive payment gateway options. |
– Customization: WooCommerce allows extensive customization, whereas Wix’s flexibility is limited to specific templates and applications. – Plugin Support: Wix lacks the extensive ecosystem found with WooCommerce and WordPress for additional features. |
WooCommerce stands out for its flexibility and extensive plugin support, enabling users to customize their e-commerce sites heavily, making it better suited for serious online merchants compared to Wix’s simpler setup. |
| WordPress | – Open Source: Offers vast customization possibilities. – Blogging Strength: Strongest blogging tools available. – SEO Plugins: Numerous plugins for advanced SEO management. – Community Support: Extensive user and developer community. – Flexibility: Ability to create various site types. |
– Adaptability: Unlike Wix, WordPress can be used to create intricate custom sites beyond standard templates. – SEO Management: Advanced SEO configurations in WordPress outshine Wix’s basic functionalities. |
WordPress grants unparalleled customizability and is excellent for content-centric sites and blogging, making it more suitable for advanced users compared to Wix’s more simplistic, template-driven approach. |
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Integration Capabilities for each Wix competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Wix | Google Analytics, Mailchimp, Facebook, Instagram, Shopify, Zapier, HubSpot, Google Ads, QuickBooks, and more. | User-friendly integrations for marketing, CRM, and e-commerce tools. |
| BigCommerce | Mailchimp, Google Analytics, Facebook, Google Ads, Quickbooks, ShipStation, and over 600+ apps through the BigCommerce App Marketplace. | Strong focus on e-commerce and business management tools. |
| ClickFunnels | Mailchimp, AWeber, ActiveCampaign, ConvertKit, Facebook, Shopify, and Zapier. | Primarily focuses on marketing automation and lead generation tools. |
| Shopify | Mailchimp, QuickBooks, Zoho, Facebook, Instagram, Google Analytics, and over 4,000 apps on the Shopify App Store. | Extensive e-commerce features with a diverse range of app integrations. |
| Squarespace | Mailchimp, Google Analytics, Facebook, Instagram, Zapier, and custom code for other integrations. | Limited third-party apps but strong built-in functionality for websites. |
| Webflow | Zapier, Google Analytics, Mailchimp, Shopify, Airtable, and more via custom code. | Great for designers; using custom code allows complex integrations. |
| Weebly | Mailchimp, Google Analytics, Facebook, and various e-commerce solutions. | Basic integrations with a focus on e-commerce and marketing tools. |
| WooCommerce | AutomateWoo, Mailchimp, QuickBooks, Zapier, various payment gateways, and many more via plugins. | Highly extensible with numerous compatibility options for plugins. |
| WordPress | Yoast SEO, WooCommerce, Mailchimp, Elementor, and thousands of plugins available on WordPress.org. | Highly flexible with extensive integration capabilities across various tools. |
This structured table provides a direct comparison of major third-party integrations supported by each platform, along with compatibility notes essential for users looking for specific integration capabilities.
Pros and Cons of each Wix Alternative
Here’s a table that summarizes the primary pros and cons of each alternative compared to Wix:
| Alternative | Pros | Cons |
|---|---|---|
| BigCommerce | – Advanced eCommerce features | – More complex setup and steep learning curve |
| – No transaction fees | – Pricing can be higher for larger businesses | |
| – Scalability for large stores | – Limited design flexibility compared to other platforms | |
| ClickFunnels | – Optimized for sales funnels and conversions | – More expensive than other options |
| – Built-in email marketing and automation tools | – Less focus on traditional eCommerce | |
| – User-friendly funnel builder | – Limited design customization | |
| Shopify | – Extensive app ecosystem for added functionality | – Monthly fees can add up quickly |
| – Strong eCommerce capabilities with various payment options | – Transaction fees unless using Shopify Payments | |
| – 24/7 customer support | – Less flexibility in design compared to some options | |
| Squarespace | – Visually appealing templates | – Less eCommerce functionality compared to others |
| – Integrated blogging platform | – Transaction fees on non-Square payments | |
| – Good for personal brands and portfolios | – Limited customization options | |
| Webflow | – High degree of design flexibility and customizability | – Steeper learning curve for non-designers |
| – Focus on responsive design | – More complex eCommerce setup | |
| – Excellent for developers wanting control over design | – Pricing can be high for larger eCommerce needs | |
| Weebly | – User-friendly drag-and-drop interface | – Limited third-party app integrations |
| – Good for small businesses and simple stores | – Less comprehensive eCommerce features than competitors | |
| – Affordable pricing plans | – Limited customization options | |
| WooCommerce | – Highly customizable and feature-rich | – Requires WordPress, may need technical knowledge |
| – Large ecosystem of plugins | – Can be resource-intensive and may require good hosting | |
| – Versatile for both simple and complex stores | – Maintenance and security are user responsibilities | |
| WordPress | – Extensive range of themes and plugins | – Requires technical knowledge for setup and maintenance |
| – Highly customizable for various website types | – Not inherently focused on eCommerce without WooCommerce | |
| – Strong blogging capabilities | – Can be slower without proper management |
This table highlights the key strengths and weaknesses of each platform in the context of alternatives to Wix, providing a clearer comparison for various user needs.
Wix vs Competitors: Traffic & Marketing Comparison
Traffic Comparison
In terms of organic traffic, Shopify leads significantly with a staggering count, peaking over 189 million monthly visits in June 2023. Wix follows but sees considerable fluctuation, achieving around 52 million in December 2024. WordPress and Weebly maintain mid-range traffic values above 40 million but are overshadowed by Shopify and Wix. BigCommerce, ClickFunnels, Webflow, and WooCommerce exhibit lower traffic, with ClickFunnels showing under 600K, marking it as the lowest among the set.
Top Performing Keywords
Shopify’s keyword strategy emphasizes its "app store" and "store" features, ranking first in multiple relevant searches, contributing to its high traffic. Wix similarly dominates with terms focused on website creation. BigCommerce targets ecommerce phrases effectively, holding top positions like "ecommerce software" and "ecommerce platform," while ClickFunnels capitalizes on marketing keywords. Notably, Squarespace and Weebly’s keywords focus on broad website design, reflecting a more user-friendly positioning strategy compared to ecommerce-specific competitors.
Conclusions on Visibility and Reach
Shopify stands out with the strongest online visibility, dominating the ecommerce space with high traffic and strong keyword rankings. Wix maintains a robust presence in website creation, while WordPress and Weebly manage consistent engagement. BigCommerce shows specialized strength in ecommerce but lags in traffic volume. ClickFunnels, despite high keyword rankings, suffers from low traffic, indicating limited reach. Brands like Squarespace leverage design-focused keywords, appealing broadly, but still trail behind Shopify in overall visibility.
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Other “Wix” Alternatives & Competitors that you can find for free
Here are five alternatives to Wix, along with their key features, strengths, and value propositions:
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Zyro
- Key Features: AI website builder, eCommerce capabilities, customizable templates, logo maker, and marketing tools.
- Strengths: Intuitive drag-and-drop interface, affordable pricing plans, and built-in AI tools for content generation.
- Value Proposition: Zyro offers an easy and affordable solution for small businesses and entrepreneurs to create professional-looking websites quickly.
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Jimdo
- Key Features: AI-driven website creation, SEO optimization tools, eCommerce functionality, and responsive design.
- Strengths: Simple setup process, easy to use for beginners, and good customer support.
- Value Proposition: Jimdo enables users to create a website in minutes with minimal effort, making it ideal for those looking for a straightforward online presence.
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Site123
- Key Features: Easy-to-use editor, multilingual support, eCommerce options, and mobile-friendly designs.
- Strengths: User-friendly interface, fast website creation, and a variety of templates.
- Value Proposition: Site123 is designed for individuals or small businesses who need a simple and efficient website-building process without technical skills.
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Strikingly
- Key Features: One-page website builder, eCommerce capabilities, built-in analytics, and various templates.
- Strengths: Focus on simplicity and speed, great for portfolios or personal projects, and responsive designs.
- Value Proposition: Strikingly is perfect for users seeking a quick and visually appealing online presence, especially for personal websites or small business landing pages.
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Ucraft
- Key Features: Drag-and-drop builder, eCommerce features, customizable templates, and landing page creation tools.
- Strengths: Versatile design capabilities, integration with third-party apps, and support for custom domain names.
- Value Proposition: Ucraft provides a balance of ease of use and design flexibility, making it suitable for small businesses and creatives looking for unique websites.
These alternatives provide a variety of features and approaches, catering to different user needs and preferences in website building.
