ClickFunnels and BigCommerce both help businesses sell online, but they serve different needs. ClickFunnels focuses on building sales funnels, landing pages, and checkout flows to guide customers toward a purchase. BigCommerce is an ecommerce platform for creating and managing online stores, including products, orders, and sales channels.
Users often compare them when choosing a platform for an online business. The decision depends on which tool better fits their needs for features, pricing, ease of use, design flexibility, integrations, and growth.
ClickFunnels VS BigCommerce: Which tool is the most popular?
| Tool | Number of reviews | Average rating | Popularity |
|---|---|---|---|
| ClickFunnels | 240 | 4.81 | Most popular — it has more reviews and a higher average rating. |
| BigCommerce | 94 | 3.22 | Least popular — it has fewer reviews and a lower average rating. |
ClickFunnels and BigCommerce: Quick Comparison Overview
| Category | Ahrefs | Semrush |
|---|---|---|
| Primary features | SEO research tools for backlink analysis, keyword research, site audits, rank tracking, and content research. | Broader digital-marketing suite covering SEO, competitor research, site audits, rank tracking, content marketing, local SEO, PPC, and social media. |
| Target audience | SEO specialists, content teams, and agencies focused on organic search and link building. | In-house marketing teams, agencies, and businesses managing several digital-marketing channels. |
| Main advantages | Strong backlink and competitor research, with a focused toolkit for finding SEO and content opportunities. | Wider range of marketing tools in one platform, especially useful for combining SEO with paid, local, and social campaigns. |
| Core value proposition | Make organic-search research and link-building workflows more effective. | Manage and measure a broader digital-marketing program from one platform. |
| Ideal use cases | Analyzing competitors’ backlinks, researching keywords and content gaps, auditing a site, and tracking organic rankings. | Coordinating SEO with PPC, local visibility, content, and social efforts; conducting cross-channel competitor research. |
Sources: Ahrefs features · Semrush features
Feature availability varies by plan and may change.
Most liked vs most disliked features of ClickFunnels and BigCommerce
| Platform | Overall sentiment | Most appreciated | Main concerns |
|---|---|---|---|
| ClickFunnels | Generally positive, especially regarding learning resources and perceived value. Experiences with support and coaching are less consistent. | Helpful, knowledgeable support; valuable coaching sessions; easy navigation; useful information; pricing that many feel is justified by the value. | Some users report slow or unsatisfactory support and negative coaching experiences. Others mention disorganized or hard-to-access course content, upselling, and occasional confusion navigating the platform. |
| BigCommerce | Mostly positive, with users valuing its accessibility, support, and customization options. Some gaps in specific features and workflows remain. | Easy setup and use, including for non-technical users; responsive support; store customization, API access, and PageBuilder; support for B2B and B2C, physical and digital products; inventory and mobile commerce features. | Configurable products may require custom development. Users also want better geo-targeting and integrations, an improved checkout, clearer order notes, and a simpler learning curve for advanced features. |
Key Features of ClickFunnels vs BigCommerce
ClickFunnels vs. BigCommerce for website building
| Brand | Key features | How they benefit users |
|---|---|---|
| ClickFunnels | Visual page and funnel builder with templates for landing pages and sales flows | Lets users build campaign pages and guide visitors through a purchase journey without starting from scratch. |
| Funnel-focused layouts, including steps such as landing pages, checkout, and thank-you pages | Makes it easier to create a connected path from initial interest to purchase, rather than just a collection of standalone pages. | |
| Conversion tools, such as order bumps and upsells | Gives businesses ways to offer relevant add-ons during checkout and increase the value of a sale. | |
| Marketing and follow-up tools integrated with the funnel experience | Helps users connect a page or purchase to subsequent customer communications and sales activity. | |
| Templates and page customization | Speeds up setup and gives users a starting point they can adapt to their brand and campaign. | |
| BigCommerce | Page Builder with visual, drag-and-drop editing and configurable page elements | Lets users customize storefront pages without needing to hand-code every change. |
| Themes and storefront customization | Helps businesses create a branded, responsive online store while providing a design foundation they can adapt. | |
| Product-catalog and commerce capabilities integrated with the storefront | Connects the site design to the practical work of presenting products and selling them online. | |
| SEO and storefront tools | Supports product discovery and helps merchants manage important parts of their online presence alongside the design. | |
| Integration and customization options | Gives businesses room to connect their store with other systems or build more tailored storefront experiences as their needs grow. |
What’s distinctive about each
- ClickFunnels is distinguished by its sales-funnel-first approach. Its website-building tools are geared toward creating conversion paths—such as a landing page followed by checkout and an upsell—rather than primarily building a broad product-catalog storefront.
- BigCommerce is distinguished by its commerce-first storefront approach. Its visual builder sits within an ecommerce platform, making it a stronger fit for businesses whose website needs to showcase and sell a range of products.
In short: ClickFunnels may suit businesses focused on campaigns and guided sales journeys; BigCommerce may suit merchants building a fuller online store. Features and availability can vary by plan. See the ClickFunnels and BigCommerce product pages for current details.
ClickFunnels vs BigCommerce Pricing Comparison
| Brand and tier | Monthly billing | Annual billing | Main differences |
|---|---|---|---|
| ClickFunnels — Launch | $97/month | About $81/month, billed annually | Entry plan for building and running funnels. Includes 1 workspace, up to 3 team members, 10,000 contacts, 20 funnels and 3 domains. |
| ClickFunnels — Scale | $197/month | About $164/month, billed annually | Adds capacity for a larger operation: up to 5 workspaces, 5 team members, 25,000 contacts, 100 funnels and 10 domains. |
| ClickFunnels — Optimize | $297/month | About $248/month, billed annually | Higher limits for established businesses: up to 10 workspaces, 10 team members, 100,000 contacts, unlimited funnels and 20 domains. |
| BigCommerce — Standard | $39/month | $29/month equivalent, billed annually | Core ecommerce features, including unlimited products, staff accounts, bandwidth and storage. The plan’s annual online-sales threshold is up to $50,000. |
| BigCommerce — Plus | $105/month | $79/month equivalent, billed annually | Adds features such as customer groups and segmentation, an abandoned-cart saver and stored credit cards. Annual online-sales threshold: up to $180,000. |
| BigCommerce — Pro | $399/month | $299/month equivalent, billed annually | Adds advanced store features, including product filtering and Google customer reviews. Annual online-sales threshold: up to $400,000. |
| BigCommerce — Enterprise | Custom pricing | Custom pricing | Tailored for larger or more complex businesses, with enterprise-level features and support. Pricing is quoted by BigCommerce. |
| Pricing detail | ClickFunnels | BigCommerce |
|---|---|---|
| Annual-billing discount | Annual rates are lower than month-to-month rates; the displayed equivalents are approximately 17% less. | Annual billing works out to about 25% less than paying monthly for Standard, Plus and Pro. |
| Trial | Offers a 14-day free trial. | Offers a 15-day free trial. |
| Best fit | Sales funnels, landing pages, online courses and marketing-led sales flows. | Building and operating an online store, with tier limits tied partly to annual sales volume. |
Annual prices are monthly equivalents for plans paid annually. BigCommerce plan eligibility and pricing can change when a store exceeds its sales threshold.
Sources: ClickFunnels pricing · BigCommerce pricing
Support Options Comparison: ClickFunnels vs BigCommerce
| Support option | ClickFunnels | BigCommerce |
|---|---|---|
| Live chat | Support is available through the Help Center’s contact options; chat availability may depend on signing in or contacting the team during its service hours. | Live chat is offered through the support portal, with availability dependent on the support channel and account. |
| Phone support | The Help Center does not prominently list phone support as a standard contact option. | Phone support is available through BigCommerce’s support team. |
| Documentation | The Help Center provides searchable articles and step-by-step guidance for using ClickFunnels. | The support portal links to a broad knowledge base covering setup, store management, and troubleshooting. |
| Other resources | The Help Center includes tutorials and product guidance. | BigCommerce provides additional learning and peer-support resources, including its community and educational content such as webinars and tutorials. |
| Overall | Strongest for self-service articles and online guidance; phone support is not clearly offered on the linked Help Center. | Offers more contact-channel choice, including phone support, alongside documentation and broader learning resources. |
Sources: ClickFunnels Help Center · BigCommerce Support
Unique Features of ClickFunnels Vs BigCommerce
| Brand | Features uncommon in a conventional website builder | Added value—and why they may decide the choice |
|---|---|---|
| ClickFunnels | Sales-funnel builder: Create connected pages and steps for a sales journey, rather than just stand-alone website pages. | Makes it easier to guide visitors from landing page to purchase or sign-up. A strong fit when the main goal is converting leads or selling through a defined campaign. |
| ClickFunnels | Built-in conversion tools: Features such as A/B testing, order bumps, and one-click upsells let businesses test page variations and offer related products during checkout. | Supports ongoing conversion optimization and can increase the value of each sale without requiring separate testing or upsell tools. |
| ClickFunnels | Funnel-linked marketing and customer features: The platform combines funnel pages with tools for managing contacts, email follow-up, courses, and memberships. | Keeps more of the lead-to-customer experience in one system. This may matter to creators and small businesses that want to sell digital products or subscriptions without stitching together multiple services. |
| BigCommerce | B2B commerce capabilities: The platform supports business-to-business selling alongside ecommerce features for retail, including tools for managing complex business purchasing needs. | Suits sellers with wholesale or other business customers who need more than a standard online storefront. It can reduce the need for separate B2B systems. |
| BigCommerce | Multi-storefront management: Merchants can manage multiple storefronts from one platform. | Useful for brands serving different regions, customer groups, or brands. Centralized management can simplify operations while allowing each storefront to have a distinct experience. |
| BigCommerce | Open APIs and headless commerce options: Storefronts can be built or customized separately from the commerce back end, and the platform can connect with other systems. | Gives larger or growing businesses more control over design and technology choices. This can be a deciding factor when a standard builder’s templates or integrations are too limiting. |
| BigCommerce | Broader commerce-channel and integration support: The platform is designed to connect a store with external sales channels and business systems. | Helps merchants manage more complex commerce operations across channels. It is especially relevant when a business needs its website to work as part of a wider sales and technology setup. |
“Uncommon” here means less typical of a conventional website builder; some website builders offer comparable capabilities through add-ons or higher-tier plans. Sources: ClickFunnels and BigCommerce product page.
Most frequently asked questions about ClickFunnels vs BigCommerce
Which is better for building a general-purpose website: BigCommerce or ClickFunnels?
It depends on what the site needs to do. BigCommerce is geared toward building and running an online store, while ClickFunnels focuses on sales pages and conversion-focused funnels. In review feedback, BigCommerce users commonly value its built-in commerce tools; ClickFunnels users tend to praise how quickly they can assemble a funnel. Neither is the obvious choice for a simple, content-first website.
Which platform is better for ecommerce?
BigCommerce is generally the stronger fit for a conventional ecommerce business, especially one managing a larger catalog, product options, inventory, and multiple sales channels. Reviews often highlight its broad store-management features, though some users find the setup and feature choices a little complex. ClickFunnels can sell products through funnel checkout pages, but reviewers more often describe it as a sales-funnel tool than a full store-management system.
Which is easier to use for beginners?
ClickFunnels can feel more straightforward when the goal is to build a landing page and guide visitors through a specific offer. Reviewers often appreciate its guided funnel-building workflow, while some say its interface takes time to learn. BigCommerce provides more ecommerce controls, which users value as their store grows, but those options can make the initial learning curve steeper.
Which platform offers better design and customization?
Both provide templates and visual editing, but they are designed around different outcomes. BigCommerce templates support storefronts and product pages; ClickFunnels templates are oriented toward landing pages and funnel steps. Review feedback commonly praises ClickFunnels for getting campaign pages live quickly, while BigCommerce users sometimes want more design freedom without needing theme or code work. The exact flexibility depends on the theme and plan.
Is BigCommerce or ClickFunnels better for sales funnels and conversions?
ClickFunnels is the more specialized option for building multi-step funnels, landing pages, and offer flows. Reviewers often like having those conversion-focused steps in one workflow, though some find the platform’s many features or costs harder to justify. BigCommerce supports ecommerce checkout and selling features, but it is not as funnel-first by design.
Which platform is better for SEO, blogging, and content websites?
BigCommerce is usually the more natural fit for a store that needs product pages alongside content and organic search traffic. ClickFunnels can publish pages and sites, but its core strength is conversion-focused marketing rather than managing a content-heavy website. Review feedback is mixed on the depth and convenience of each platform’s SEO workflows, so businesses with advanced content needs may want to compare specific features or consider a dedicated CMS.
Which has better integrations and selling tools?
BigCommerce is built around ecommerce operations, with integrations and features for payments, shipping, inventory, and sales channels. ClickFunnels is centered on connecting funnel pages with marketing and sales workflows. Reviewers on both platforms value integrations, but also mention that setup and available functionality can depend on the connected service, plan, or configuration. Check that your must-have tools are supported before choosing.
Which platform is better for a business that expects to grow?
BigCommerce is typically better suited to scaling a product catalog and day-to-day store operations. ClickFunnels can be a good fit for scaling campaigns and funnel-based offers. Reviews suggest that users appreciate each platform most when its main purpose matches their business; frustration tends to arise when a funnel builder is expected to operate like a full ecommerce system, or vice versa.
Which offers better value for money?
Value depends on which features you will actually use. BigCommerce’s value is strongest when its store-management and ecommerce capabilities replace other tools. ClickFunnels may be worthwhile when its funnel-building and marketing workflow are central to revenue generation. Reviewers sometimes raise concerns about cost or plan limits on both platforms, so compare current plan pricing, transaction-related costs, feature access, and any add-ons against your requirements.
Should I choose BigCommerce or ClickFunnels for my website?
Choose BigCommerce if your primary need is an online store with substantial product, inventory, and ecommerce operations. Choose ClickFunnels if your website’s main job is to capture leads and move prospects through sales funnels. A recurring theme in user feedback is that each platform works best when used for its intended purpose. These are paraphrased review themes, not verbatim quotations; individual experiences vary by plan, setup, and use case.
