Loom vs. Vidyard
Loom and Vidyard help people record, share, and host video, but they serve different needs. Loom is built for quick screen recordings and asynchronous team communication. Vidyard focuses more on business video, especially sales and marketing, with tools for sharing videos and tracking viewer engagement.
Users often compare them to find the right fit for their workflow, audience, and budget. Key factors include recording and hosting features, analytics, integrations, ease of use, and pricing.
Loom VS Vidyard: Which tool is the most popular?
| Tool | Reviews | Average rating | Sentiment breakdown |
|---|---|---|---|
| Vidyard | 23 | 4.20/5 | 20 positive, 0 neutral, 3 negative |
| Loom | 19 | 3.58/5 | 12 positive, 1 neutral, 6 negative |
Vidyard is the most popular tool in this review sample, with both more reviews and a higher average rating. Loom is the least popular, with fewer reviews, a lower rating, and more negative feedback.
Loom and Vidyard: Quick Comparison Overview
| Category | Ahrefs | Semrush |
|---|---|---|
| Primary features | SEO research tools for backlink analysis, keyword research, site audits, rank tracking, and content research. | Broader digital-marketing suite covering SEO, competitor research, site audits, rank tracking, content marketing, local SEO, PPC, and social media. |
| Target audience | SEO specialists, content teams, and agencies focused on organic search and link building. | In-house marketing teams, agencies, and businesses managing several digital-marketing channels. |
| Main advantages | Strong backlink and competitor research, with a focused toolkit for finding SEO and content opportunities. | Wider range of marketing tools in one platform, especially useful for combining SEO with paid, local, and social campaigns. |
| Core value proposition | Make organic-search research and link-building workflows more effective. | Manage and measure a broader digital-marketing program from one platform. |
| Ideal use cases | Analyzing competitors’ backlinks, researching keywords and content gaps, auditing a site, and tracking organic rankings. | Coordinating SEO with PPC, local visibility, content, and social efforts; conducting cross-channel competitor research. |
Sources: Ahrefs features · Semrush features
Feature availability varies by plan and may change.
Most liked vs most disliked features of Loom and Vidyard
| Product | Overall sentiment | What users like | What users want improved |
|---|---|---|---|
| Loom | Mostly positive: users value its convenience for asynchronous communication, teaching, and reducing meetings. | Easy recording and sharing; quick access to videos; useful for tutorials and training; folders for organizing content. | More capable editing tools; fewer processing issues; more accurate captions; easier navigation and organization; stronger integrations and collaboration features. |
| Vidyard | Positive: users appreciate its screen recording and video sharing for efficient, personal communication. | Simple screen recording, including through the Chrome extension; convenient video sharing with prospects; less need for meetings. | Better use and functionality of AI features. |
Key Features of Loom vs Vidyard
Loom vs. Vidyard for video hosting and streaming
Both platforms focus mainly on recording, hosting, and sharing on-demand videos rather than traditional live broadcasting. Loom is especially geared toward quick asynchronous communication; Vidyard emphasizes business video, sales engagement, and viewer tracking.
| Platform | Key feature | How it benefits users |
|---|---|---|
| Loom | Record and share screen-and-camera videos | Lets people explain a process, presentation, or update without scheduling a meeting. Viewers can watch from a shared link. |
| Hosted video library and sharing controls | Gives teams a place to organize and share their recordings, with controls to help manage who can access them. | |
| Transcripts and captions | Makes videos easier to follow, search, and access for people who prefer or need text. | |
| AI-assisted summaries and editing | Helps users create more polished recordings and lets viewers grasp the main points faster. Available AI features depend on the plan. | |
| Viewer and engagement insights | Helps creators see whether a video was watched and how viewers engaged with it. | |
| Team collaboration and integrations | Makes it easier to share video updates in existing work tools and use recordings as part of team workflows. | |
| Vidyard | Business video hosting and embedding | Lets companies host videos and place them on websites, landing pages, or in messages—useful for sharing content beyond a team workspace. |
| Video analytics and viewer tracking | Shows how people engage with videos, helping teams understand which content is working and follow up more effectively. | |
| Personalized video messaging | Supports tailored video outreach, which can make sales and customer communications feel more relevant than a generic message. | |
| Calls to action and lead-generation tools | Can connect a video to a next step, such as contacting a team or visiting a page, helping businesses turn viewing into action. | |
| Business and sales-tool integrations | Helps connect video activity with sales and marketing workflows, so teams can use engagement data in their existing processes. | |
| AI video tools | Vidyard promotes AI features for creating or scaling business video content; the specific tools available can depend on its current plans and products. |
What stands out
- Loom’s distinctive strength: Fast, simple video communication for internal teams and everyday work. Its recording, sharing, and AI-assisted recap features suit asynchronous updates and explanations.
- Vidyard’s distinctive strength: Using hosted video as part of sales and marketing workflows, with an emphasis on viewer analytics, personalized outreach, and actions tied to the video.
- Choosing between them: Loom is a natural fit when the main need is to explain things to colleagues or share quick updates. Vidyard is worth considering when the goal is to distribute business videos and measure or act on audience engagement.
Sources: Loom pricing and plan features · Vidyard
Features and availability may vary by plan and can change over time.
Loom vs Vidyard Pricing Comparison
| Brand and tier | Monthly price | Annual price | Main offerings |
|---|---|---|---|
| Loom — Starter | Free | Free | Entry-level screen and camera recording, basic editing and sharing. Limited to 25 videos per person and 5 minutes per video. |
| Loom — Business | $18 per user/month | $15 per user/month, billed annually ($180 per user/year) | Removes the Starter video-count and recording-length limits. Adds team workspace and collaboration features, with more advanced recording, editing and viewer insights. |
| Loom — Business + AI | $24 per user/month | $20 per user/month, billed annually ($240 per user/year) | Business features plus Loom AI tools, such as automatic summaries, titles and chapters, and editing assistance. |
| Loom — Enterprise | Custom quote | Custom quote | Business + AI capabilities with enterprise administration, security and support options. |
| Vidyard — Free | Free | Free | Basic video recording, hosting, sharing and analytics for individuals. Video and feature limits apply. |
| Vidyard — Starter | $19 per user/month; monthly billing not listed | $19 per user/month, billed annually ($228 per user/year) | Individual sales and communication tools, including video sharing, viewer notifications and engagement analytics. |
| Vidyard — Teams | Monthly billing not listed | $59 per user/month, billed annually ($708 per user/year) | Adds team-focused tools, collaboration and administration, along with broader analytics and business integrations. |
| Vidyard — Enterprise | Custom quote | Custom quote | Customized plan for larger organizations, with expanded security, administration, integrations and support. |
Discounts and billing notes: Loom’s annual rates are lower than its month-to-month rates on Business and Business + AI. Vidyard’s published Starter and Teams prices are annual-billing rates; its pricing page does not list a month-to-month rate for those tiers. Both services offer free plans. No additional public promotional discount or separate paid-plan free trial is listed in the pricing information.
Sources: Loom pricing · Vidyard pricing
Prices are in USD and may vary by region, billing selection or changes to the providers’ plans.
Support Options Comparison: Loom vs Vidyard
| Support option | Loom | Vidyard |
|---|---|---|
| Live chat | The Loom support center provides a route to contact support, but its public help pages do not clearly promise live-agent chat or specify availability. | The Vidyard Knowledge Base is primarily a self-service resource; it does not clearly state on the knowledge pages that live-agent chat is available to all users. |
| Phone support | Phone support is not prominently listed on the support center. | Phone support is not prominently listed in the Knowledge Base. |
| Documentation | A help center with searchable articles and troubleshooting guidance for using Loom. | A searchable Knowledge Base with product guides and troubleshooting articles. |
| Tutorials and other resources | Loom’s support materials include how-to guidance; tutorials are mainly focused on learning product features. | Vidyard offers help articles alongside broader learning resources, including tutorials and webinars. |
| Overall | The public support experience is centered on documentation and contacting support, rather than clearly advertised phone or live-chat service. | Vidyard similarly emphasizes self-service documentation, with a wider mix of learning resources such as webinars and tutorials. Neither knowledge site clearly advertises general phone support. |
Unique Features of Loom Vs Vidyard
| Brand | Uncommon features | Added value and why they may decide the choice |
|---|---|---|
| Loom | AI-generated summaries, titles and chapters, plus tools such as filler-word removal. | Makes recordings easier to edit and scan, and helps viewers find the relevant section without watching the whole video. Useful for teams that share frequent updates, walkthroughs or explanations asynchronously. |
| Loom | Collaboration around the recording, including timestamped comments and reactions. | Feedback stays attached to the moment being discussed instead of getting lost in a separate email or chat thread. This makes Loom more useful for team communication and review than a service focused mainly on hosting and playback. |
| Vidyard | Sales-oriented video messaging, including personalized videos and AI-avatar features. | Helps sales teams create one-to-one-feeling outreach at scale, without recording every message from scratch. This can be a deciding factor for teams using video to prospect or follow up with buyers. |
| Vidyard | Viewer-level engagement tracking and sales integrations. | Sales teams can see how prospects engage with a video and connect that activity to their customer-management or sales workflows. That makes video engagement more actionable than general viewing statistics. |
| Vidyard | Calls to action within or alongside sales videos. | Gives viewers a direct next step—such as booking a meeting—so the video can support conversion as well as communication. |
These are differentiators emphasized by the products, not features exclusive to either brand. Sources: Loom pricing and Vidyard.
Most frequently asked questions about Loom vs Vidyard
Which is better for hosting and sharing videos, Vidyard or Loom?
It depends on the use case. Review feedback commonly describes Loom as the quicker option for recording and sharing a link, especially for internal updates and walkthroughs. Vidyard is more often favored when videos need a polished, business-facing home, with branding, organization, and viewer analytics.
Which platform offers a smoother video playback experience?
Both are designed to make videos easy to watch through a browser, without requiring viewers to download a file. Reviewers tend to praise Loom for frictionless sharing and playback, while Vidyard feedback often emphasizes its suitability for sending and embedding videos in customer-facing workflows. Playback can still depend on the viewer’s connection, browser, and video settings.
Can I embed Vidyard and Loom videos on a website?
Both support sharing videos beyond their own interfaces, including embedding options. Review feedback suggests Loom is convenient when someone simply needs to drop a video into a document, message, or page. Vidyard is often considered for more deliberate business publishing, where presentation, branding, and tracking matter. Check each plan’s current embedding and customization limits.
Which is better for controlling who can watch a video?
Both offer ways to share videos with an intended audience, but available privacy controls can vary by product plan and configuration. Reviewers often value Loom’s straightforward link-based sharing for quick communication. Vidyard is more commonly associated with managing business video distribution and using access options as part of a sales or marketing workflow. For confidential content, verify the exact access controls you need before choosing.
Which gives better viewer analytics?
Vidyard is generally the stronger fit when teams need video engagement data to support sales or marketing follow-up. Review feedback commonly highlights its ability to help users understand whether prospects watched a video and how they engaged. Loom is often praised more for fast creation and sharing than for advanced video-performance analysis; its analytics capabilities may depend on the plan.
Which is better for hosting a large library of videos?
Vidyard is often a better match for teams treating video as a managed business asset, with a need to organize, present, and measure a collection of videos. Loom is frequently described as convenient for a steady stream of everyday recordings and shared explanations. Reviewers’ needs differ, so compare current storage, organization, and retention limits for the plans you’re considering.
Do Vidyard and Loom work well for business video streaming?
Both are primarily used to record, host, and share on-demand videos rather than as interchangeable live-streaming production platforms. Review feedback positions Loom as especially handy for asynchronous team communication, while Vidyard is often used for business-facing videos and customer engagement. If you need live broadcasting, event production, or specialized streaming controls, confirm those requirements separately.
Which platform makes it easier to share videos with customers?
Loom is frequently praised for a simple workflow: record, copy a link, and send it. Vidyard is often preferred when customer sharing is part of a structured sales or marketing process, particularly when teams want branded presentation and engagement insights. The better choice depends on whether speed or customer-facing control is the priority.
Which is easier to use for nontechnical teams?
Reviewers commonly describe Loom as approachable for quick screen recordings and explanations, with little setup needed to share a video. Vidyard can also be straightforward for basic recording and sharing, but its business-oriented features may take more time to explore. Teams that only need simple asynchronous updates often lean toward Loom; teams that need a more managed video workflow may find Vidyard’s added options worthwhile.
How should I choose between Vidyard and Loom for video hosting?
Choose Loom if your main goal is fast, low-friction recording and sharing for teammates or customers. Consider Vidyard if you need a more business-focused hosting workflow, especially branding, customer engagement, or video analytics. Review feedback reflects this general trade-off: Loom is often valued for convenience, while Vidyard is valued for tools that support professional video distribution and measurement. Compare current plan limits and features before deciding.
