Salesloft vs. Groove
Salesloft and Groove are sales engagement platforms that help teams organize outbound work, automate follow-ups, and track interactions with prospects. Users often compare them to find a better fit for their sales workflows, CRM setup, and team size.
This comparison looks at their features, pricing, ease of use, integrations, and reporting. These factors can help you decide which platform best supports your team’s outreach goals and day-to-day needs.
Salesloft VS Groove: Which tool is the most popular?
| Tool | Reviews | Average rating | Positive / neutral / negative | Assessment |
|---|---|---|---|---|
| Salesloft | 51 | 4.20 / 5 | 42 / 4 / 5 | Most reviewed, but has the lower average rating. |
| Groove | 20 | 4.75 / 5 | 19 / 0 / 1 | Fewer reviews, but the highest average rating and stronger positive feedback. |
Salesloft is the most popular by review volume. Groove is the least reviewed, but not the lowest-rated; it has the strongest user ratings.
Salesloft and Groove: Quick Comparison Overview
| Category | Ahrefs | Semrush |
|---|---|---|
| Primary features | SEO research tools for backlink analysis, keyword research, site audits, rank tracking, and content research. | Broader digital-marketing suite covering SEO, competitor research, site audits, rank tracking, content marketing, local SEO, PPC, and social media. |
| Target audience | SEO specialists, content teams, and agencies focused on organic search and link building. | In-house marketing teams, agencies, and businesses managing several digital-marketing channels. |
| Main advantages | Strong backlink and competitor research, with a focused toolkit for finding SEO and content opportunities. | Wider range of marketing tools in one platform, especially useful for combining SEO with paid, local, and social campaigns. |
| Core value proposition | Make organic-search research and link-building workflows more effective. | Manage and measure a broader digital-marketing program from one platform. |
| Ideal use cases | Analyzing competitors’ backlinks, researching keywords and content gaps, auditing a site, and tracking organic rankings. | Coordinating SEO with PPC, local visibility, content, and social efforts; conducting cross-channel competitor research. |
Sources: Ahrefs features · Semrush features
Feature availability varies by plan and may change.
Most liked vs most disliked features of Salesloft and Groove
| Platform | Overall sentiment | Most appreciated | Main concerns |
|---|---|---|---|
| Salesloft | Users generally value Salesloft as an efficient, capable sales engagement tool, though some find its performance and usability inconsistent. | Its clean, intuitive design, integrations with Salesforce and Gmail, follow-up automation, email engagement tracking, reporting, and customizable templates. | Reporting can lack accuracy or detail, and separating reminders, tasks, and to-dos can be confusing. Users also mention slow performance, clunky navigation, a weak mobile experience, and limited options for adding rich media to emails. |
| Groove | Users generally find Groove easy to use and helpful for organizing customer communications, with strong support contributing to a positive experience. | Email monitoring and search, read receipts, internal notes, responsive customer support, and centralized ticket management. | Setup and customization can take time, and teams switching from other platforms may face a learning curve or integration challenges. Users also note limits on replying within older conversation threads. |
Key Features of Salesloft vs Groove
Salesloft
| Key feature | How it benefits users | What’s distinctive |
|---|---|---|
| Multichannel sales engagement | Lets reps coordinate and automate prospecting across email, phone, and other outreach tasks, helping them maintain consistent follow-up. | Salesloft combines outreach execution with broader revenue-team tools in one platform. |
| Rhythm | Helps reps prioritize the next action by surfacing suggested tasks and relevant buyer or deal signals, reducing time spent deciding what to do next. | An AI-powered workflow and prioritization layer tied to Salesloft’s engagement activity. |
| Conversation intelligence | Records and analyzes sales conversations so teams can review calls, identify useful coaching moments, and spot buyer concerns. | Connects call insights with the rest of the sales workflow, rather than treating calls as a separate tool. |
| Deal management and forecasting | Gives managers visibility into deal progress and forecasts, supporting pipeline reviews and earlier intervention when deals need attention. | Extends Salesloft beyond outbound execution into pipeline and revenue management. |
| Analytics | Helps teams monitor engagement and sales activity, assess what’s working, and adjust outreach practices. | Offers activity and performance insights across its broader platform. |
Groove
| Key feature | How it benefits users | What’s distinctive |
|---|---|---|
| Sales engagement workflows and cadences | Helps reps organize and scale personalized outreach, with structured follow-up across sales activities. | Designed to bring engagement workflows close to the CRM where reps already work. |
| Salesforce-native experience | Lets reps work with Salesforce data as they prospect, reducing context switching and helping keep outreach connected to CRM records. | Groove emphasizes its native Salesforce foundation as a central part of the product experience. |
| Automatic activity capture | Reduces manual logging by capturing sales activity and associating it with CRM records, helping keep records more complete. | Its close Salesforce integration is intended to make activity capture and CRM updates feel more seamless. |
| Groove Everywhere | Gives reps access to sales tools and workflows while they work in other parts of their day-to-day browser experience. | Extends Groove beyond a standalone sales application, keeping its tools accessible in reps’ existing workflows. |
| Engagement analytics | Helps teams review outreach activity and performance to identify opportunities to improve execution. | Reporting is connected to Groove’s engagement and CRM workflows. |
In short: Salesloft stands out for combining outbound engagement with AI-guided prioritization, conversation intelligence, and broader deal and forecast tools. Groove’s clearest differentiator is its Salesforce-centered experience, including activity capture and tools designed to fit into reps’ existing CRM workflows.
Sources: Salesloft Platform · Groove by Clari
Salesloft vs Groove Pricing Comparison
| Brand and tier | Monthly price | Annual price | Main offering differences | Discounts and trial |
|---|---|---|---|---|
| Salesloft | Not published | Not published | Salesloft’s pricing page does not list fixed tiers or a feature-by-tier breakdown. It presents a sales platform with capabilities such as sales engagement, conversation intelligence, deal management, and forecasting; customers need to contact Salesloft for a tailored package. | No public discount or free-trial terms are listed on the pricing page. |
| Groove — Standard | $20 per user/month | $16 per user/month, billed annually | Core customer-support tools, including a shared inbox, knowledge base, live chat, and reporting. | Annual billing is 20% less than paying month to month. Groove offers a free trial. |
| Groove — Plus | $45 per user/month | $36 per user/month, billed annually | Adds more support-management capabilities to the core tools, including expanded automation and reporting. | Annual billing is 20% less than paying month to month. Free trial available. |
| Groove — Pro | $70 per user/month | $56 per user/month, billed annually | Adds more advanced capabilities for larger or more complex support teams, such as expanded controls and integrations. | Annual billing is 20% less than paying month to month. Free trial available. |
| Groove — Select | Custom quote | Custom quote | Tailored package for organizations with specific requirements; pricing and inclusions are set through a sales discussion. | No standard discount or trial terms are listed for this tier. |
Comparison: Groove publishes per-user prices for three tiers, with a 20% saving for annual billing, while Salesloft requires a quote and does not publish subscription prices or tier-level pricing details. Groove’s Select tier is also quote-based.
Sources: Salesloft pricing · Groove pricing
Support Options Comparison: Salesloft vs Groove
| Support option | Salesloft | Groove |
|---|---|---|
| Live chat | Support is available through chat for customers; access may depend on being signed in or using the product. | Customers can contact support through the help center’s chat option; access may depend on account status. |
| Phone support | The support page does not prominently list a phone number for customer support. | The support page does not prominently list a phone number for customer support. |
| Documentation | Offers searchable help articles and product guidance. | Offers a searchable help center with product how-to articles and troubleshooting guidance. |
| Webinars and tutorials | Provides additional learning resources, including product training and webinar-style content. | The help center is primarily focused on support articles and tutorials; webinars are less prominent there. |
Summary: Both services offer self-service documentation and customer support through online channels, while neither support page prominently advertises phone support. Salesloft presents a broader set of training resources alongside its help content; Groove’s support materials are more centered on its help center.
Based on the public support pages; available contact options and training access may vary by account or plan.
Unique Features of Salesloft Vs Groove
| Brand | Uncommon feature | Added value and why it may matter |
|---|---|---|
| Salesloft | Rhythm’s AI-prioritized work queue — surfaces recommended actions for sellers rather than leaving them to decide what to do next. (Salesloft platform) | Reduces time spent sorting through tasks and helps reps focus on timely, high-priority follow-up. It may be a deciding factor for teams that want guided selling, not just tools for sending sequences. |
| Salesloft | Conversation intelligence connected to sales engagement — brings call and conversation insights into the same platform as prospecting and follow-up. (Salesloft platform) | Helps teams carry buyer context from a call into later outreach and coaching. This is useful when managers want to connect what reps do in outbound activity with what happens in conversations, rather than manage separate systems. |
| Salesloft | Deal management and forecasting alongside engagement — combines seller activity with capabilities for managing deals and forecasting revenue. (Salesloft platform) | Goes beyond the usual outbound focus on sequences, dialing, and email tracking. It may suit organizations that want a broader revenue workflow and shared visibility from outreach through pipeline and forecast. |
| Groove | Salesforce-centered sales engagement — Groove is positioned around working with Salesforce as part of sellers’ day-to-day engagement workflow. (Groove by Clari) | Keeps prospecting activity closer to the CRM records and processes the team already uses, which can reduce context switching and support CRM adoption. It may be a deciding factor for Salesforce-heavy organizations that want engagement workflows closely aligned with their CRM. |
| Groove | Groove Everywhere — provides access to Groove capabilities from sellers’ existing work context, rather than requiring them to operate only from a separate engagement application. (Groove by Clari) | Makes it easier to use engagement tools while working through existing sales workflows. This can matter to teams prioritizing ease of adoption and minimizing disruption to reps’ routines. |
“Uncommon” here means less typical of outbound tools focused primarily on sequencing and dialing; it does not mean these capabilities are exclusive to either brand.
Most frequently asked questions about Salesloft vs Groove
Which is easier to use: Groove or Salesloft?
Reviewers commonly describe Groove as straightforward for teams that work primarily in Salesforce: its Salesforce-centered workflow can mean less switching between tools. Salesloft reviewers often value its broader set of engagement capabilities, though some describe the platform as having more to learn. In short, Groove may feel simpler for Salesforce-first workflows, while Salesloft’s depth can come with a steeper learning curve. These are paraphrased review themes, not verbatim quotes. Sources: [Groove reviews on G2](https://www.g2.com/products/groove/reviews) and [Salesloft reviews on G2](https://www.g2.com/products/salesloft/reviews).
Which platform has better Salesforce integration?
Groove is built around Salesforce workflows, and reviewers often praise being able to carry out sales-engagement tasks from within the CRM. Salesloft also integrates with Salesforce, and reviewers value the connection between engagement activity and CRM records. The practical distinction is that Groove’s Salesforce-centered design is a frequent selling point, while teams should test how each product handles their specific objects, fields, sync rules, and reporting needs. Sources: [Groove reviews on G2](https://www.g2.com/products/groove/reviews) and [Salesloft reviews on G2](https://www.g2.com/products/salesloft/reviews).
Which is better for sales sequences and cadence management?
Both products support structured, multi-step outreach. Salesloft is often reviewed as a broad sales-engagement platform with substantial cadence and workflow capabilities. Groove reviewers also value its sequencing and the ability to work those activities into Salesforce-based processes. Compare the specific controls your team needs—such as branching, task steps, enrollment rules, and sequence reporting—rather than assuming one product’s cadence features will fit every sales motion. Sources: [Groove reviews on G2](https://www.g2.com/products/groove/reviews) and [Salesloft reviews on G2](https://www.g2.com/products/salesloft/reviews).
Which has better email tracking and sales engagement features?
Reviewers of both platforms discuss email engagement tools, including tracking and workflows for managing outreach. Salesloft is frequently considered by teams seeking a fuller engagement suite; Groove is often appreciated for bringing outreach functions into a Salesforce-oriented workflow. Feature availability and packaging can change, so compare the current plans for the exact tracking, templates, personalization, and activity-capture features you rely on. Sources: [Groove reviews on G2](https://www.g2.com/products/groove/reviews) and [Salesloft reviews on G2](https://www.g2.com/products/salesloft/reviews).
How do Groove and Salesloft compare on analytics and reporting?
Salesloft reviewers often point to its analytics and visibility into sales engagement as useful for managing activity and performance. Groove’s Salesforce-oriented approach can appeal to teams that want engagement activity reflected in their CRM workflows and reporting. The best fit depends on whether your managers need platform-native dashboards, Salesforce reports, or both; validate the metrics and attribution rules using your own sales process. Sources: [Groove reviews on G2](https://www.g2.com/products/groove/reviews) and [Salesloft reviews on G2](https://www.g2.com/products/salesloft/reviews).
Which platform has the better dialer and calling workflow?
Calling capabilities and their fit with a team’s existing phone setup are common evaluation points for sales-engagement tools. Review feedback alone does not establish a universal winner: the experience can depend on the plan, integrations, regions, and calling workflow in use. Before choosing, confirm current dialer availability and limits, local-number coverage, call recording and logging, and how calls appear in Salesforce. Sources: [Groove reviews on G2](https://www.g2.com/products/groove/reviews) and [Salesloft reviews on G2](https://www.g2.com/products/salesloft/reviews).
Which is easier to implement and onboard?
Groove’s close relationship with Salesforce can make it attractive to organizations that want engagement work to fit into existing CRM processes, though implementation still depends on data quality and configuration. Salesloft reviewers value its breadth, but a broader set of workflows may require more setup and user training. Ask both vendors for a deployment plan covering CRM configuration, migration, permissions, and rep onboarding; review comments are not a substitute for a tailored implementation estimate. Sources: [Groove reviews on G2](https://www.g2.com/products/groove/reviews) and [Salesloft reviews on G2](https://www.g2.com/products/salesloft/reviews).
Which is more affordable: Groove or Salesloft?
Public review themes do not establish a dependable price winner. Pricing can depend on seats, product editions, add-ons, contract length, and negotiated terms, and the products’ packages may not be directly comparable. Request itemized quotes from both vendors and compare the total cost for the same users and required capabilities, including implementation and any calling or analytics add-ons. Sources: [Groove reviews on G2](https://www.g2.com/products/groove/reviews) and [Salesloft reviews on G2](https://www.g2.com/products/salesloft/reviews).
What do reviewers say about customer support?
Support experiences can vary by customer, plan, and implementation. When comparing review feedback, look for recurring comments about responsiveness and issue resolution, but also check whether the reviews describe the same product edition and period you are considering. Ask for support hours, escalation paths, onboarding assistance, and service commitments in writing, especially if your sales team depends on the platform for daily outreach. Sources: [Groove reviews on G2](https://www.g2.com/products/groove/reviews) and [Salesloft reviews on G2](https://www.g2.com/products/salesloft/reviews).
Which should a Salesforce-first sales team choose, Groove or Salesloft?
Groove is worth a close look when the priority is a Salesforce-centered experience and reps need engagement tasks to fit naturally into CRM work. Salesloft may be a better fit when the team wants to evaluate a broader sales-engagement platform and its associated workflows. Reviewers’ preferences reflect different operating needs, so run a pilot with representative reps and managers and compare CRM usability, sequence setup, reporting, and adoption. Sources: [Groove reviews on G2](https://www.g2.com/products/groove/reviews) and [Salesloft reviews on G2](https://www.g2.com/products/salesloft/reviews).
