Top Salesloft Alternatives & Competitors based on 244 Reviews
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Pricing is not publicly listed; plans are tailored to the organization, and buyers are directed to request a demo or quote. |
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Offers individual plans commonly listed at $25/month (Standard), $35/month (Premium), and $55/month (Professional), with team pricing also available. Annual billing may reduce the rate. |
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Per-user helpdesk plans start at about $16/user/month with annual billing (or about $20 month-to-month). Higher tiers add features and cost more; plan pricing is shown on the pricing page. |
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Email outreach plans start at about $37/month, with higher tiers commonly listed around $97/month and $358/month. Features and sending limits vary by tier; annual billing may lower the effective monthly price. |
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Plans include Email Pro at about $69/user/month and Multichannel Expert at about $99/user/month, with custom Enterprise pricing. Annual billing may be discounted. |
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Pricing is not publicly listed. The company offers custom quotes based on the customer’s needs; buyers are invited to request a demo. |
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Plans are commonly listed from about $59/user/month for email outreach and $99/user/month for multichannel outreach. Agency and AI SDR offerings have separate or custom pricing. |
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Outreach plans are commonly listed at about $36/month (Starter), $99/month (Pro), $199/month (Scale), and $299/month (Scale Plus). Agency plans are also available; billing terms affect the rate. |
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Plans are commonly listed from $39/month (Basic), with higher tiers around $94/month (Pro), $174/month (Custom), and $379/month (top tier). Plans differ in lead, email-volume, and mailbox limits. |
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Why should you be looking for a Salesloft alternative?
Teams may seek a Salesloft alternative for specialized features, a simpler workflow, lower costs, or better-fit support. This guide compares GMass, Groove, Instantly.ai, Lemlist, Outreach, QuickMail, Reply.io, SalesHandy, and Smartlead by features, pricing, and the users each platform best serves.
Quick Overview of Top Salesloft Competitors
- GMass — Best Gmail-Based Salesloft Alternative: Runs email campaigns from Gmail, with mail merge, automated follow-ups, and campaign reporting. It suits teams that want outreach in their inbox rather than a broader sales-engagement platform.
- Groove — Best Salesforce-Native Salesloft Competitor: Groove by Clari is built around Salesforce workflows, with sales engagement tools designed to keep activity and CRM data closely connected.
- Instantly.ai — Best Salesloft Alternative for Cold Email at Scale: Focuses on cold-email campaigns, with multiple sending accounts, automated follow-ups, and email warm-up tools.
- Lemlist — Best Salesloft Alternative for Personalized Outreach: Supports multichannel campaigns and personalized email elements, including custom images and landing pages; its lemwarm product focuses on email deliverability.
- Outreach — Best Enterprise Salesloft Competitor: Offers a broad sales-engagement platform with multichannel sequences, deal-management workflows, and forecasting features for larger sales organizations.
- QuickMail — Best Salesloft Alternative for Cold-Email Operations: Provides automated cold-email sequences, inbox rotation, and deliverability tools, with features suited to agencies and teams managing multiple campaigns.
- Reply.io — Best Salesloft Alternative for AI-Assisted Prospecting: Combines multichannel outreach with AI-powered sales-development features, including its AI SDR offering, Jason.
- SalesHandy — Best Salesloft Alternative for Email Outreach: Centers on cold-email sequences, automated follow-ups, and deliverability features, with prospecting tools available for building lead lists.
- Smartlead — Best Salesloft Alternative for Managing Multiple Mailboxes: Supports cold-email campaigns across multiple sending accounts, with email warm-up, deliverability features, and white-label options for agencies.
Salesloft Alternatives: Feature by Feature Comparison
| Platform | Key features | How it compares with Salesloft | Distinctive or stronger user benefits |
|---|---|---|---|
| GMass | Runs campaigns from Gmail; mail merge using Google Sheets or other contact data; automated follow-ups; scheduling; A/B testing; campaign analytics; and tools for checking deliverability. | Salesloft offers a broader sales-engagement workspace, including structured cadences, calling, coaching and revenue analytics. GMass is narrower and works inside Gmail rather than asking reps to adopt a separate sales platform. | Best for Gmail-first teams and individuals. Reps can send personalized campaigns and follow-ups from the inbox they already use, with less setup and less workflow change. Google Sheets-based mail merge is convenient for small lists and lightweight campaigns. |
| Groove | Sales engagement built around Salesforce workflows, including email, calling, meeting scheduling, cadence execution, activity capture and reporting. It is part of the Clari product ecosystem. | Like Salesloft, Groove supports coordinated sales activity across channels. Its main distinction is its close Salesforce alignment: teams that want reps to work in a Salesforce-centered workflow may find it a more natural fit. | A strong choice for Salesforce-centric teams. Keeping engagement activities close to CRM records can reduce context switching and make it easier for managers to see activity in the system of record. Its Clari connection may also appeal to organizations already using Clari revenue-management products. |
| Instantly.ai | Cold-email campaigns and sequences; support for multiple sending accounts; inbox warm-up and deliverability tools; lead discovery through its database; and campaign management features. | Salesloft is a broader sales-engagement platform, with more emphasis on coordinated rep workflows and enterprise sales execution. Instantly is more focused on scaling cold email and managing the sending infrastructure behind it. | Built for high-volume cold-email operations. Managing multiple sending accounts and using warm-up and deliverability tools can help teams distribute outreach rather than rely on a single mailbox. Its lead-discovery features can also reduce the number of separate tools needed to source prospects. |
| lemlist | Multichannel outreach workflows; email personalization; LinkedIn and other channel steps; lead sourcing and data tools; and deliverability features such as lemwarm. Personalization can include tailored text and visual elements. | Salesloft is designed for broader sales-team execution and management. lemlist puts more emphasis on personalized prospecting campaigns and combines outreach with lead data and deliverability capabilities. | Useful for teams that compete on tailored outreach. Personalized messages and visual elements can make campaigns feel less templated, while multichannel steps let reps vary how they contact a prospect. Lead-data and deliverability tools can consolidate parts of a typical prospecting workflow. |
| Outreach | Sales engagement and sequencing, conversation intelligence, deal management, forecasting and AI-supported workflows, including Kaia capabilities. | Outreach is one of Salesloft’s closest broad-platform alternatives. Both address sales engagement and provide tools for managing rep activity and sales execution. The choice is likely to depend on the teams’ preferred workflows, integrations, analytics and platform fit—not on a simple difference in category. | A strong option for organizations wanting several sales-execution functions in one platform. Connecting engagement with conversation insights, deal workflows and forecasting can help managers act on activity and deal information without stitching together as many separate systems. |
| QuickMail | Cold-email sequences; management of multiple sending accounts; inbox rotation; deliverability monitoring and optimization; reply handling; and integrations for connecting outreach to other tools. | Salesloft offers a wider range of enterprise sales-engagement and management capabilities. QuickMail is more specialized in outbound email operations and the practical task of sending and managing campaigns across mailboxes. | Useful for lean outbound teams and agencies. Inbox rotation and centralized reply management can make it easier to operate campaigns across several sending accounts. Its focused workflow may be simpler for teams that primarily need cold-email automation rather than a complete sales platform. |
| Reply.io | Multichannel sequences; email and social outreach steps; calling and other channel options; prospect data; deliverability tools; and AI-assisted outreach, including its Jason AI SDR offering. Channel and AI capabilities may vary by plan. | Salesloft is a mature platform for managing sales engagement across larger teams. Reply.io’s emphasis is on combining prospecting and multichannel outreach with AI assistance, including workflows intended to automate more of the SDR process. | Standout option for teams exploring AI-led prospecting. Jason can help with prospecting and outreach tasks, while multichannel sequences give teams more ways to reach prospects than email alone. This may suit teams looking to automate parts of SDR work rather than only organize rep activity. |
| Saleshandy | Cold-email sequences; multiple sending accounts and sender rotation; deliverability and warm-up tools; unified reply management; prospecting data; and agency-oriented campaign or client management features. | Salesloft provides a broader sales-engagement suite. Saleshandy focuses more tightly on outbound email, mailbox management and campaign operations, making it a more targeted alternative for teams whose main use case is cold email. | Practical for agencies and teams running several campaigns. Sender rotation and centralized campaign management can simplify outreach across mailboxes or clients. Prospecting and deliverability features can also reduce the need to assemble a separate cold-email tool stack. |
| Smartlead | Cold-email campaign automation; management of multiple mailboxes; warm-up and deliverability tooling; a centralized inbox for replies; and agency-oriented capabilities such as managing client campaigns. | Salesloft supports a wider range of sales-team workflows. Smartlead is more purpose-built for cold-email infrastructure and campaign execution, especially when a team needs to operate many mailboxes or campaigns. | Strong fit for agencies and high-volume cold-email teams. Managing mailboxes and replies centrally can reduce operational overhead as campaign volume grows. Its agency-oriented features can make it easier to separate and manage client work within an outbound operation. |
Feature availability can depend on plan, configuration and integrations. Salesloft comparisons reflect its broader sales-engagement scope; the cold-email-focused platforms above are generally more specialized rather than direct feature-for-feature replacements.
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Integration Capabilities for each Salesloft competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| GMass | Gmail and Google Sheets; Zapier and API connections for other apps, including CRM workflows | Best suited to Gmail-based campaigns. Compared with Salesloft, it has a narrower native sales-tech ecosystem; CRM connections often rely on automation tools. |
| Groove | Salesforce, HubSpot, Slack, Shopify, Stripe, Jira, Trello and Zapier | GrooveHQ is a customer-support help desk, not the sales-engagement platform Groove/Clari Groove. Its integrations are therefore not a like-for-like alternative to Salesloft’s outbound integrations. |
| Instantly.ai | HubSpot, Salesforce, Pipedrive, Zapier, Make, Clay, Google Sheets and webhooks/API | Covers common CRM and workflow connections, with automation tools filling gaps. Salesloft generally offers a broader enterprise sales-tech ecosystem. |
| Lemlist | HubSpot, Salesforce, Pipedrive, Zapier, Make, Google Sheets and sales-data/enrichment tools such as Dropcontact and Kaspr | Good coverage for CRM sync, prospecting and multichannel workflows. Salesloft has a wider enterprise marketplace; check whether a specific connection is native or uses an automation connector. |
| Outreach | Salesforce, Microsoft Dynamics 365, HubSpot, Google Workspace, Microsoft 365, LinkedIn Sales Navigator, ZoomInfo, Gong and Slack | Closest to Salesloft in breadth and enterprise sales-stack compatibility, including CRM, data, productivity and conversation-intelligence connections. |
| QuickMail | HubSpot, Pipedrive, Zapier, Make, Google Sheets, Slack and API/webhooks | Focuses on outbound email and workflow connections. Its integration coverage is less extensive than Salesloft’s for enterprise CRM and sales-tech stacks. |
| Reply.io | Salesforce, HubSpot, Pipedrive, Close, Copper, Zapier, Make, Slack, Calendly and calling/communication tools | Offers broad CRM and workflow connectivity for multichannel outreach. Salesloft typically has deeper enterprise-marketplace coverage and a wider range of sales-tech integrations. |
| SalesHandy | HubSpot, Salesforce, Pipedrive and other CRMs; Zapier, Google Sheets and API connections | Covers core CRM and automation needs for email outreach. Confirm whether a CRM connection is native or connector-based; Salesloft offers a broader enterprise integration ecosystem. |
| Smartlead | HubSpot, Salesforce, Pipedrive, Close, Zapier, Make, Clay, Slack and API/webhooks | Stronger for outbound-email automation and CRM handoff than for a broad enterprise sales stack. Some connections may require an automation platform or API rather than a direct native integration. |
Integration availability and whether a connection is native can vary by product plan and change over time.
Pros and Cons of each Salesloft Alternative
Compared with Salesloft’s broader sales-engagement platform—typically used for CRM-connected sequences, calling, conversation intelligence, and sales analytics—the alternatives below tend to specialize in particular workflows. Features and integrations can vary by plan.
| Alternative | Pros | Cons |
|---|---|---|
| GMass | • Runs inside Gmail, making it straightforward for teams already working there. • Useful for mail merge, follow-ups, and campaigns built from Google Sheets. • Often a simpler, lower-cost fit for small-scale email outreach. |
• Primarily an email tool; lacks Salesloft’s breadth of calling, conversation intelligence, and sales analytics. • Less suited to complex team workflows, permissions, and CRM-based reporting. |
| Groove (Clari) | • Designed for Salesforce-based selling, with engagement activities available in the Salesforce workflow. • Can reduce the need for reps to switch between Salesforce and a separate engagement tool. • A relevant option for organizations already using Clari products. |
• Best fit is typically Salesforce-centered; may be less suitable for teams using other CRMs or wanting a more CRM-agnostic setup. • Its value depends on fit with the organization’s Salesforce and Clari configuration. |
| Instantly.ai | • Built for high-volume cold email, with mailbox management, rotation, and deliverability-related tools. • Lead-sourcing features can support teams that want prospecting and outreach in one tool. • Often a more accessible option for lean teams focused on outbound email. |
• Email-first, with less coverage of calling, coaching, and broader sales execution than Salesloft. • Mailbox warm-up and rotation do not guarantee inbox placement; users still need sound sending practices and compliance controls. • Less suited to complex enterprise workflows and reporting requirements. |
| Lemlist | • Supports personalized outbound, including visual personalization, alongside email sequences. • Offers multichannel outreach workflows and prospecting features for outbound teams. • Useful when tailored cold outreach is more important than a broad sales-operations platform. |
• Less focused on the full sales-rep workflow, such as call management, conversation intelligence, and organization-wide performance analysis. • Teams with complex CRM governance may need additional tools or configuration. |
| Outreach | • Closest direct alternative for larger sales teams needing structured engagement workflows and CRM integrations. • Offers a broad set of sales-execution capabilities, with options for managing engagement and related revenue workflows. • May suit organizations already standardized on Outreach or its integrations. |
• Like Salesloft, it can require substantial implementation, administration, and rep adoption. • May be more platform than a team needs if its main requirement is simple cold-email sequencing. • Costs and packaging can be a consideration for smaller teams. |
| QuickMail | • Focuses on cold-email sequences, mailbox management, and deliverability-related workflows. • Agency and client-management features can suit teams running outreach for multiple businesses. • A practical fit when email outreach is the primary channel. |
• Narrower than Salesloft for teams that rely on calling, conversation intelligence, or broader sales analytics. • Less suited to managing a large, CRM-driven sales process across multiple channels. |
| Reply.io | • Supports multichannel outreach workflows, rather than limiting teams to email alone. • AI-assisted features can help with prospecting and outreach tasks. • Can be a fit for teams that want a flexible outbound tool without adopting a full revenue platform. |
• Teams needing deep enterprise governance, advanced CRM reporting, or extensive sales coaching may need additional capabilities or integrations. • Its broader feature set may require configuration to match a team’s process. |
| SalesHandy | • Focuses on cold-email sequences and related prospecting workflows, with features such as sender management and lead sourcing. • Can suit smaller outbound teams looking for an email-led tool. • Typically a more focused option than Salesloft for teams that do not need its wider sales-engagement scope. |
• Primarily email-oriented; less suited to teams that need integrated calling, conversation intelligence, and rep-performance workflows. • May require other systems for broader CRM analytics and sales management. |
| Smartlead | • Designed for outbound email at scale, with mailbox rotation and centralized inbox-management features. • Agency-oriented workflows can help teams managing multiple clients or campaigns. • A strong fit when managing many sending accounts is a core requirement. |
• Specializes in cold email rather than the wider sales process; teams may need separate tools for calls, coaching, and CRM-led reporting. • Deliverability features cannot ensure emails reach the inbox, and high-volume outreach requires careful domain and compliance practices. |
Salesloft vs Competitors: Traffic & Marketing Comparison
Traffic comparison: Instantly.ai is the only brand with organic-traffic data: estimates range from about 271,443 in January 2025 to a peak of 337,908 in June, ending at 298,560 in October. Salesloft, GMass, Groove, Lemlist, Outreach, QuickMail, Reply.io, SalesHandy, and Smartlead have no traffic figures provided. They cannot be ranked as higher or lower, and missing data should not be read as zero traffic.
Top-performing keywords: The ranking data shows broad email-marketing coverage: GMass, Instantly.ai, Reply.io, SalesHandy, and Smartlead list many related terms at position 1. Instantly.ai also ranks first for AI-marketing terms, while Outreach’s listed keywords focus on AI and marketing. Groove stands out in help-desk and customer-support terms; Salesloft in CRM and contact management. Lemlist lists “email marketing” at position 5, unlike its other listed first-place terms. Rankings alone don’t establish traffic contribution.
Visibility and reach: Instantly.ai has the strongest documented traffic reach because it is the only brand with traffic figures; the data is insufficient to identify the overall traffic leader or lowest-traffic brand. Keyword listings suggest broad email-marketing visibility for several brands, while Groove, Salesloft, and Outreach show more category-specific coverage in support software, CRM/contact management, and AI marketing, respectively. Because most listed terms rank first, the rankings offer limited differentiation between brands.
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Other “Salesloft” Alternatives & Competitors that you can find for free
| Competitor | Key features | Relevant trend | Value proposition |
|---|---|---|---|
| Apollo.io | B2B contact database, prospecting, email sequencing, calling, CRM integrations, AI-assisted tools | Combining prospect data and sales engagement in one platform | Helps teams find prospects and run outreach without buying separate data and engagement tools. |
| HubSpot Sales Hub | CRM, email tracking, sequences, meeting scheduling, sales automation, reporting | CRM-native engagement and connected customer data | Gives teams an integrated sales workspace, especially useful for businesses already using HubSpot. |
| Klenty | Multichannel sequences, email and call tasks, personalization, analytics, CRM integrations | Coordinated outreach across channels | Supports repeatable outbound workflows with tools to personalize and measure campaigns. |
| Yesware | Email tracking, templates, campaign sequences, meeting scheduling, CRM sync | Lightweight automation embedded in everyday email work | Offers sales teams practical engagement tools without requiring a full sales-engagement platform. |
| Mixmax | Email productivity, sequences, scheduling, templates, workflow automation, analytics | Workflow automation within the inbox | Helps reps manage follow-ups and outreach from their email environment, with less app switching. |
Frequently Asked Questions
What is Salesloft?
Salesloft is a sales engagement platform that helps sales teams manage prospecting and customer outreach. It brings together tools for calls, emails, messaging, task workflows, and sales analytics.
How does Salesloft compare with Outreach?
Salesloft and Outreach both help teams coordinate sales outreach across channels and track engagement. Their capabilities overlap substantially; the better fit depends on your workflows, reporting needs, integrations, usability preferences, and budget.
What are the main alternatives to Salesloft?
Common alternatives include Outreach, Apollo, HubSpot Sales Hub, Groove, and tools from ZoomInfo. They differ in areas such as prospect data, sales engagement features, CRM capabilities, and pricing models.
How much does Salesloft cost?
Salesloft does not generally publish a simple, universal price list. Pricing can depend on the plan, number of users, features, and contract terms, so teams typically need to request a quote.
Does Salesloft integrate with Salesforce and other CRMs?
Salesloft integrates with major CRM platforms, including Salesforce, and offers integrations with other sales and business tools. Check its current integration directory and confirm that the specific systems and data workflows your team needs are supported.
Is Salesloft better for small businesses or enterprise sales teams?
Salesloft is often evaluated by teams that need structured, multichannel sales workflows and performance reporting. Whether it suits a small business or an enterprise depends on team size, process complexity, available budget, and the features required.
