Top Mailchimp Alternatives & Competitors based on 916 Reviews
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| Brand | Pricing |
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Mailchimp offers a free tier for basic users with limited features. Paid plans start at $13/month for the Essentials plan, which includes additional features like custom branding and support for more advanced tools. The Standard plan starts at $20/month, offering more advanced automation and analytics. The Premium plan begins at $350/month, designed for larger businesses with extensive needs. |
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Brevo (formerly Sendinblue) provides a free plan with limits on sending (up to 300 emails/day). Paid plans start at €19/month for the Lite plan, which removes the daily sending limit. The Premium plan starts at €49/month, providing advanced features such as marketing automation and landing pages. |
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Constant Contact offers a 60-day free trial. After that, the Email plan starts at $12/month and includes basic tools for email marketing. The Email Plus plan begins at $35/month, adding features like marketing automation and additional segments. |
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GetResponse offers a 30-day free trial. Pricing starts at $15/month for the Basic plan, which includes essential email marketing features. The Plus plan is priced at $49/month, with additional automation and conversion tools. The professional plan starts at $99/month with advanced features like webinars. |
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HubSpot provides a free tier with basic CRM features. Paid plans for Marketing Hub start at $50/month, which includes essential email marketing tools. The Growth plan costs $800/month, offering more advanced capabilities like A/B testing and deeper analytics, while the Enterprise plan requires custom pricing. |
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Klaviyo’s pricing is based on the number of contacts. They offer a free tier for up to 250 contacts. Paid plans start at $20/month for 251 contacts and increase based on the number of contacts. It is a flexible pricing model that scales with the business needs. |
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Moosend has a free plan for up to 1,000 subscribers with basic features. Paid plans start at $10/month for the Pro plan, which includes advanced automation and reporting features. The Enterprise plan is available at custom pricing for larger organizations with personalized needs. |
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Omnisend provides a free plan for up to 500 subscribers with limited features. Paid plans start at $16/month for the Standard plan, which allows for more features and support for up to 500 subscribers. The Pro plan starts at $199/month, including advanced features like customer segmentation. |
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Why should you be looking for a Mailchimp alternative?
Users often seek alternatives to Mailchimp due to specific feature needs, ease of use, budget constraints, and support options. Each business has unique requirements; for instance, e-commerce brands may prioritize robust automation and analytics, while small businesses might look for affordability and simplicity. Top alternatives include Brevo, Constant Contact, GetResponse, HubSpot, Klaviyo, Moosend, and Omnisend. This comparison will explore key factors such as features, pricing, and target users to help businesses find the best email marketing solution for their needs.
Quick Overview of Top Mailchimp Competitors
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Brevo (Formerly Sendinblue) – Best Mailchimp Alternative for Cost Efficiency
Offers a flexible pricing model that allows businesses to choose plans based on the number of emails sent rather than contacts, making it a cost-effective solution. Features include SMS marketing, a web chat tool, and comprehensive CRM capabilities. -
Constant Contact – Best Mailchimp Competitor for User-Friendliness
Renowned for its easy-to-use interface, Constant Contact simplifies email marketing for beginners. It includes robust event marketing features and social media integration, enhancing overall engagement strategies. -
GetResponse – Most Versatile Mailchimp Alternative for Marketing Automation
GetResponse combines email marketing with landing page creation and webinar hosting, providing a comprehensive solution for businesses. Advanced automation workflows, A/B testing options, and detailed analytics stand out as key strengths. -
HubSpot – Top Mailchimp Competitor for Inbound Marketing
HubSpot offers a complete marketing suite beyond email automation, including a powerful CRM and extensive content marketing features. Its marketing automation tools are intricately designed to nurture leads and drive conversions effectively. -
Klaviyo – Best Mailchimp Alternative for E-commerce Integration
Klaviyo excels in personalized marketing for e-commerce businesses, offering deep integrations with platforms like Shopify and WooCommerce. It utilizes customer data for tailored email campaigns that improve sales and engagement. -
Moosend – Most Affordable Mailchimp Alternative for Small Businesses
Moosend combines affordability with powerful automation features, allowing small businesses to manage their marketing without breaking the bank. Unique features include AI-driven product recommendations and an easy-to-use editor. -
Omnisend – Top Mailchimp Competitor for E-commerce and Multichannel Marketing
Omnisend specializes in e-commerce marketing automation by supporting various channels like SMS, push notifications, and social media. Its personalized messaging and segmentation features enhance customer engagement and retention.
Mailchimp Alternatives: Feature by Feature Comparison
| Feature | Brevo | Constant Contact | GetResponse | HubSpot | Klaviyo | Moosend | Omnisend | Mailchimp |
|---|---|---|---|---|---|---|---|---|
| Email Marketing | Advanced automation with drag-and-drop editor | Customizable templates for easy email creation | Extensive templates with A/B testing | Comprehensive email tools with personalization | Advanced segmentation based on behavior | Powerful automation with user-friendly editor | Omni-channel email campaigns | Basic email creation tools |
| Automation | Behavioural triggers & workflows | Basic autoresponders with limited triggers | Advanced automation sequences with conditional logic | Multi-channel automation with CRM integration | Event-based triggers for targeted emails | Automated workflows with personalized triggers | Advanced automation for online and offline events | Limited automation capabilities |
| CRM Integration | Native CRM with integrated features | Basic CRM capabilities | Integrates with popular CRMs | Full-featured CRM with sales tools | Integrates seamlessly with eCommerce | Integrates with several CRMs | Easy integration with eCommerce platforms | Tool integration possible but limited |
| Landing Pages | Custom landing pages to capture leads | Offers simple landing pages | High-converting landing pages with split testing | Comprehensive inbound marketing features including landing pages | Notable landing page templates for conversions | Landing pages designed for campaigns | Multiple landing page templates for promotions | Basic landing page support |
| Analytics & Reporting | Advanced analytics with real-time tracking | Basic reporting features | Comprehensive analytics with report generation | Advanced reporting suite with detailed analytics | In-depth analytics for A/B testing & email performance | Detailed reporting with conversion tracking | Advanced insights and analytics dashboards | Basic reporting functionalities |
| List Segmentation | Dynamic segmentation based on behavior | List segmentation capabilities | Advanced segmentation for targeted campaigns | Smart lists for targeted marketing | Multi-dimensional segmentation based on customer data | Segmentation by behavior and preferences | Advanced segmentation options for personalized experiences | Basic segmentation functionality |
| Pricing Structure | Competitive pricing with free tier | Comprehensive plans based on features | Flexible pricing based on contact list size | Pricing integrated with full marketing CRM suite | Pricing tailored to eCommerce needs | Cost-effective plans for startups | Flexible pricing considerations for eCommerce | Generally lower base pricing but add-ons can increase costs |
| E-commerce Features | Integrated from e-commerce platforms | Limited e-commerce capabilities | E-commerce integrations with targeted campaigns | Complete CRM and Marketing Hub tailored for sales | Deep e-commerce integrations with customer lifecycle focus | E-commerce tailored marketing strategies | Designed for e-commerce with accounts linking features | Basic integrations with e-commerce platforms |
| Customer Support | 24/7 support and dedicated resources | Extensive resources + live support | Comprehensive support via multiple channels | 24/7 support with dedicated onboarding | 24/7 support with resources for eCommerce | Extensive resources and email support | Strong support focused on eCommerce users | Limited support channels compared to others |
Unique or Superior Aspects:
- Brevo: Advanced automation and dynamic segmentation set it apart with a focus on real-time user interaction.
- Constant Contact: Strong emphasis on user-friendliness with straightforward template designs, ideal for small businesses entering email marketing.
- GetResponse: Offers extensive A/B testing and landing page customization options that enhance the overall efficacy of marketing campaigns.
- HubSpot: Unmatched when it comes to integrated tools that cover a wide range of marketing, sales, and customer service features in one platform.
- Klaviyo: Exceptional for eCommerce with advanced customer segmentation and behavior-based marketing, making it ideal for online retail.
- Moosend: Recognized for its affordability and user-friendly interface, especially appealing to small businesses and startups.
- Omnisend: Focused on eCommerce features and omnichannel marketing, ensuring seamless integration and customer journey tracking across platforms.
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Integration Capabilities for each Mailchimp competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Mailchimp | Shopify, WooCommerce, Salesforce, WordPress, Zapier, Google Analytics, Stripe, Magento | Strong compatibility with eCommerce platforms and automation tools. |
| Brevo | Shopify, WooCommerce, Salesforce, WordPress, Zapier, eBay, Facebook Ads, Google Analytics | Offers robust eCommerce and CRM integrations, sourced from a similar pool as Mailchimp. |
| Constant Contact | Shopify, WordPress, Salesforce, Wix, WooCommerce, Zapier, Eventbrite, QuickBooks, Google Analytics | Emphasis on event management and financial software, alongside other eCommerce solutions. |
| GetResponse | Shopify, WooCommerce, Salesforce, WordPress, Magento, Zapier, Google Analytics, PayPal | Includes a focus on eCommerce and payment integrations, comparing favorably to Mailchimp. |
| HubSpot | Salesforce, WordPress, Shopify, Zapier, Eventbrite, Google Analytics, WooCommerce, Adobe Sign | HubSpot is more CRM-forward but maintains strong marketing integration alongside email automation. |
| Klaviyo | Shopify, WooCommerce, BigCommerce, Magento, Salesforce, Facebook Ads, Stripe, Zapier | Highly tailored further towards eCommerce platforms, similar to Mailchimp in functionality. |
| Moosend | Shopify, WooCommerce, WordPress, Zapier, Google Analytics, Prestashop, Magento | Covers essential eCommerce tools, though a smaller library compared to Mailchimp. |
| Omnisend | Shopify, WooCommerce, BigCommerce, Zapier, Google Analytics, Magento, Instagram, Facebook | Focus on eCommerce-oriented tools, often matches Mailchimp in terms of digital marketing capabilities. |
Pros and Cons of each Mailchimp Alternative
Here’s a detailed comparison of the email marketing platforms you mentioned, highlighting the primary pros and cons of each alternative compared to Mailchimp:
| Alternative | Pros | Cons |
|---|---|---|
| Brevo | – Affordable pricing plans, including a free tier | – Limited integrations compared to Mailchimp |
| – User-friendly interface for easy campaign creation | – Lacks some advanced automation features | |
| – Strong SMS marketing capabilities | ||
| Constant Contact | – Excellent customer support and resources | – Higher pricing for premium features |
| – Comprehensive event marketing tools | – Less flexible automation features | |
| – Strong A/B testing capabilities | ||
| GetResponse | – Robust automation workflows | – Interface might feel cluttered for new users |
| – Built-in landing page creator | – Pricing can be high for advanced plans | |
| – Versatile webinar hosting capabilities | ||
| HubSpot | – Comprehensive CRM and marketing tools integration | – Higher pricing tiers for more advanced features |
| – Excellent analytics and reporting | – Learning curve due to the extensive feature set | |
| – Strong automation and personalization opportunities | ||
| Klaviyo | – Advanced segmentation and targeting options | – Primarily focused on e-commerce, which may not suit all businesses |
| – Strong integration with online stores | – Pricing scales up quickly based on list size | |
| – Excellent behavioral-based automation | ||
| Moosend | – Competitive pricing with robust features | – Smaller library of templates compared to Mailchimp |
| – Easy-to-use drag-and-drop editor | – Limited reporting and analytics compared to competitors | |
| – Focus on automation and personalization | ||
| Omnisend | – Great for e-commerce with various integrations | – Pricing can increase rapidly with added features |
| – Multi-channel marketing capabilities: email, SMS, etc. | – May require a learning curve for beginners | |
| – Strong automation and targeting features |
This table provides a clear overview of the pros and cons of each alternative compared to Mailchimp, making it easier to evaluate which platform may be the most suitable for specific use cases.
Mailchimp vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
In the provided data, HubSpot leads with significantly higher organic traffic, achieving over 85 million visits in January 2025, while its count remains above 30 million in subsequent months. Mailchimp follows with a substantial 15 million to almost 33 million visits over the same period. Constant Contact and Brevo attract around 2 million, while GetResponse shows lower numbers at approximately 1 million, indicating its limited reach. Moosend and Omnisend have lower traffic counts, emphasizing their need for growth in visibility.
Top Performing Keywords:
Mailchimp excels with high rankings for keywords such as "email marketing software" (rank 1) and "best email marketing" (rank 5). HubSpot similarly dominates with keywords like "hubspot platform" (rank 1) and "email marketing software" (rank 1). Brevo shows a strong performance with keywords such as "email marketing service provider" (rank 1) and "email marketing" (rank 2). Overall, a diverse keyword strategy enhances visibility for Mailchimp and HubSpot, while others like Moosend and GetResponse lag in keyword rankings which affect traffic.
Conclusions on Visibility and Reach:
Overall, HubSpot and Mailchimp demonstrate the strongest online visibility through their extensive organic traffic and keyword reach. HubSpot’s high traffic is supported by its broad suite of marketing-related terms, while Mailchimp capitalizes on its lead in email marketing. Brands like Klaviyo and Constant Contact showcase decent performance in specific niches but may need to amplify their keyword strategies to catch up. Brevo displays a promising keyword assortment but requires higher traffic to maximize its potential visibility further in the market.
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Other “Mailchimp” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to Mailchimp, along with their key features, strengths, and value propositions:
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AWeber
- Key Features: Drag-and-drop email builder, automation tools, landing page creator, analytics, and subscriber segmentation.
- Strengths: Strong customer support, easy-to-use interface, and a wide range of email templates.
- Value Proposition: AWeber is known for its reliability and excellent customer service, making it ideal for small businesses and entrepreneurs looking for a straightforward email marketing solution.
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ActiveCampaign
- Key Features: Advanced automation capabilities, CRM features, email marketing, and detailed segmentation and targeting.
- Strengths: Robust automation options, easy-to-create workflows, and powerful analytics.
- Value Proposition: ActiveCampaign combines email marketing and customer relationship management in a single platform, perfect for businesses that want to streamline their marketing and customer engagement efforts.
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Sendinblue
- Key Features: Email marketing, SMS marketing, marketing automation, landing pages, and chat.
- Strengths: Affordable pricing tiers, unlimited contact storage, and a well-rounded feature set that caters to diverse marketing needs.
- Value Proposition: Sendinblue offers an all-in-one marketing platform with a focus on affordability and scalability, making it suitable for businesses of all sizes.
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Campaign Monitor
- Key Features: Email design templates, easy-to-use drag-and-drop editor, automation features, and detailed reporting.
- Strengths: Beautifully designed email templates, strong analytics capabilities, and excellent integrations with other tools.
- Value Proposition: Campaign Monitor excels in providing visually appealing email campaigns and is particularly favored by design-conscious marketers and businesses seeking effective email branding.
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MailerLite
- Key Features: Drag-and-drop editor, automation tools, landing pages, pop-ups, and subscriber management.
- Strengths: User-friendly interface, competitive pricing, and comprehensive features for marketing automation.
- Value Proposition: MailerLite offers a cost-effective and user-friendly solution for small businesses and startups looking to create visually appealing email campaigns with ease.
Each of these alternatives provides unique features and strengths that cater to different marketing needs, making it essential for businesses to evaluate their specific requirements before choosing a platform.
