Constant Contact vs. GetResponse
Constant Contact and GetResponse are popular email automation platforms that help businesses create campaigns, manage contacts, and automate customer communications. Constant Contact is often considered by small businesses and nonprofits looking for accessible email marketing and event tools. GetResponse offers email automation alongside features such as landing pages and webinar tools.
Choosing between them depends on your needs and budget. A comparison of their automation and campaign features, pricing, ease of use, integrations, and support can help you find the better fit.
Constant Contact VS GetResponse: Which tool is the most popular?
| Tool | Reviews | Average rating | Review sentiment | Popularity summary |
|---|---|---|---|---|
| GetResponse | 485 | 4.05/5 | 368 positive, 16 neutral, 101 negative | Most popular: it has more reviews and a substantially higher average rating. |
| Constant Contact | 247 | 2.21/5 | 73 positive, 2 neutral, 172 negative | Least popular: it has fewer reviews and a lower average rating, with more negative than positive reviews. |
Constant Contact and GetResponse: Quick Comparison Overview
| Category | Ahrefs | Semrush |
|---|---|---|
| Primary features | SEO research tools for backlink analysis, keyword research, site audits, rank tracking, and content research. | Broader digital-marketing suite covering SEO, competitor research, site audits, rank tracking, content marketing, local SEO, PPC, and social media. |
| Target audience | SEO specialists, content teams, and agencies focused on organic search and link building. | In-house marketing teams, agencies, and businesses managing several digital-marketing channels. |
| Main advantages | Strong backlink and competitor research, with a focused toolkit for finding SEO and content opportunities. | Wider range of marketing tools in one platform, especially useful for combining SEO with paid, local, and social campaigns. |
| Core value proposition | Make organic-search research and link-building workflows more effective. | Manage and measure a broader digital-marketing program from one platform. |
| Ideal use cases | Analyzing competitors’ backlinks, researching keywords and content gaps, auditing a site, and tracking organic rankings. | Coordinating SEO with PPC, local visibility, content, and social efforts; conducting cross-channel competitor research. |
Sources: Ahrefs features · Semrush features
Feature availability varies by plan and may change.
Most liked vs most disliked features of Constant Contact and GetResponse
| Platform | Overall sentiment | What users appreciate | Common concerns |
|---|---|---|---|
| Constant Contact | Mixed. Many long-term users value the service and its support, but negative experiences with billing, cancellations, and technical issues weigh on satisfaction. | Helpful, attentive support; an interface that feels intuitive once learned; consistent service for some long-term customers; and signs the company responds to feedback. | Long waits or unhelpful support; phone-only cancellation; relatively high costs; problems sending emails or managing subscribers; and unclear account or billing communications. |
| GetResponse | Generally positive. Users like its accessibility, broad feature set, and value, though bugs and limitations can interrupt the experience. | Easy to use, including for beginners; tools for automation, funnels, and ads; responsive support and guided onboarding; and competitive pricing for the features offered. | Recurring bugs; occasional support delays; integrations that can be cumbersome; difficulty finding some content or resources; and limited customization flexibility. |
Key Features of Constant Contact vs GetResponse
Constant Contact
| Key feature | How it benefits users |
|---|---|
| Email campaigns and templates | A drag-and-drop editor and ready-made templates help users create branded emails without needing design or coding skills. |
| Email automation | Automated welcome and follow-up emails can help businesses respond promptly to new subscribers and keep customers engaged. |
| Contact management and segmentation | Organizing and grouping contacts makes it easier to send more relevant messages to different audiences. |
| Signup forms and landing pages | These tools help businesses collect contact details and grow their email lists. |
| Marketing analytics | Campaign reporting helps users assess engagement and decide what to improve in future emails. |
| Social and event marketing tools | Users can support email campaigns with social media activity and promote or manage events through the same platform. |
| Integrations | Connections to other business and marketing tools can help users coordinate campaigns with their existing workflows. |
Distinctive angle: Constant Contact brings email marketing together with tools for social promotion and event marketing, which can suit small businesses and organizations that need to promote events as well as send regular campaigns.
GetResponse
| Key feature | How it benefits users |
|---|---|
| Email campaigns and autoresponders | Users can send newsletters and schedule messages—such as welcome emails—to go out automatically at chosen times. |
| Visual marketing automation workflows | A workflow builder lets users create automated journeys based on subscriber actions or conditions, helping tailor follow-ups without manually sending each message. |
| Segmentation and personalization | Targeting contacts by relevant attributes or behavior can make campaigns more useful to recipients. |
| Landing pages, forms, and popups | These tools help capture leads and connect signups to follow-up email sequences. |
| E-commerce features | Store-related campaigns, including options such as abandoned-cart messages, can help businesses follow up with shoppers and encourage purchases. |
| Webinars and conversion funnels | Users can combine promotion, registration, and follow-up in one marketing flow rather than relying entirely on separate tools. |
| AI and campaign tools | AI-assisted content and campaign features can help speed up the creation of emails and other marketing materials. |
Distinctive angle: GetResponse stands out for combining email automation with webinar, landing-page, and conversion-funnel tools. That can be useful for businesses that want to manage lead generation and follow-up in one platform.
In brief
Both platforms offer email creation, contact targeting, and automated follow-ups. Constant Contact is notable for its event and social-marketing tools; GetResponse is notable for its visual automation workflows and broader funnel and webinar features. Exact features and availability can depend on the plan.
Sources: Constant Contact · GetResponse features
Constant Contact vs GetResponse Pricing Comparison
| Brand and tier | Monthly subscription | Annual subscription | Main offerings |
|---|---|---|---|
| Constant Contact — Lite | $12/month | $10.20/month equivalent when billed annually | Core email and social marketing tools, signup forms, landing pages, and basic automation. Entry price is for the smallest contact tier. |
| Constant Contact — Standard | $35/month | $29.75/month equivalent when billed annually | Adds more advanced email automation, audience segmentation, and social advertising features to the Lite plan. |
| Constant Contact — Premium | $80/month | $68/month equivalent when billed annually | Adds the most advanced automation and segmentation, plus expanded reporting and tools for managing marketing across channels. |
| GetResponse — Free | $0 | Not applicable | Free plan for up to 500 contacts, with limits on monthly email sends and access to basic email, landing-page, and website tools. |
| GetResponse — Email Marketing | From $19/month | $15.58/month equivalent on a 12-month plan; $13.30/month equivalent on a 24-month plan | Paid email marketing with newsletters, autoresponders, landing pages, forms, and basic audience management. |
| GetResponse — Marketing Automation | From $59/month | $48.38/month equivalent on a 12-month plan; $41.30/month equivalent on a 24-month plan | Adds automation workflows, advanced segmentation, webinars, and sales-funnel tools to the email-marketing features. |
| GetResponse — Ecommerce Marketing | From $119/month | $97.58/month equivalent on a 12-month plan; $83.30/month equivalent on a 24-month plan | Adds ecommerce-focused capabilities, such as abandoned-cart recovery, product recommendations, and sales-oriented automation. |
| Pricing consideration | Constant Contact | GetResponse |
|---|---|---|
| What the starting price covers | The listed starting prices apply to the smallest contact tier; costs increase as the contact list grows. | The listed paid-plan prices start at the 1,000-contact level; prices rise with contact count. |
| Annual-payment discount | Annual billing is shown at about 15% below the monthly rate. | The listed equivalents reflect 18% off for a 12-month commitment and 30% off for a 24-month commitment, billed upfront. |
| Trial or free access | Offers a free trial; trial length and terms can vary by offer or region. | Offers a free plan, as well as a 30-day trial of paid-plan features. |
Annual amounts are monthly equivalents, not month-to-month billing rates. Actual charges can vary with contact count, billing term, region, and current promotions.
Support Options Comparison: Constant Contact vs GetResponse
| Support option | Constant Contact | GetResponse | Comparison |
|---|---|---|---|
| Live chat | Offers live chat through its support site; availability may depend on the current support schedule. | Offers 24/7 live chat support. | GetResponse clearly states round-the-clock chat availability. |
| Phone support | Phone support is available. | Phone support is generally limited to MAX customers. | Constant Contact makes phone support more broadly available; GetResponse reserves it for higher-tier customers. |
| Documentation | Provides a searchable help center with setup instructions, troubleshooting articles and product guidance. | Provides a searchable Help Center with articles and step-by-step instructions. | Both offer self-service documentation for common questions. |
| Webinars and tutorials | Offers educational resources such as webinars, guides and video tutorials. | Offers webinars, video tutorials and learning resources through GetResponse’s educational materials. | Both supplement support with training content; GetResponse also offers structured learning resources. |
| Overall | Combines phone and chat support with help articles and marketing education. | Emphasizes always-available chat and self-service learning, with phone support for eligible customers. | Constant Contact is stronger for phone access; GetResponse stands out for stated 24/7 chat availability. |
Sources: Constant Contact Support · GetResponse Support
Unique Features of Constant Contact Vs GetResponse
| Brand | Less-common feature in email automation software | Added value | Why it may be a deciding factor |
|---|---|---|---|
| Constant Contact | Event promotion and management — tools to promote events and manage invitations, registrations, tickets, and attendee communications. Constant Contact | Connects event promotion with email campaigns, reducing the need to coordinate separate event and email tools. | A strong fit for organizations that run regular events—such as nonprofits, associations, and local businesses—and need both promotion and attendee follow-up. |
| Constant Contact | Social media publishing and advertising — create and schedule social content and manage social promotions alongside email marketing. Constant Contact | Helps teams coordinate campaigns across email and social channels from one marketing workflow. | Useful for small teams that want basic cross-channel marketing without adopting a separate social-management platform. |
| GetResponse | Built-in webinar marketing — webinar tools can work alongside registration pages, email reminders, and follow-up campaigns. GetResponse | Links webinar sign-up and attendance to the same system used for lead capture and email nurturing. | A deciding factor for businesses that use webinars to generate leads, educate prospects, or sell products and want fewer platform handoffs. |
| GetResponse | Website, landing-page, and conversion-funnel tools — create pages and connect them into workflows for capturing leads or guiding visitors toward a sale. GetResponse | Extends the platform beyond sending emails: businesses can build parts of the journey that bring people onto their list and move them toward conversion. | Particularly relevant to solo operators and small businesses that want an integrated starting point instead of separate page-building and email tools. |
| GetResponse | Online course creation and delivery — course-related tools let users present and sell learning content as part of their marketing setup. GetResponse | Brings course delivery, promotion, and audience follow-up closer together. | A potential differentiator for creators and educators who want to market and deliver courses without assembling a separate course platform and email system. |
These capabilities are less typical of email automation platforms, not necessarily exclusive to these brands. Availability and limits can vary by plan.
Most frequently asked questions about Constant Contact vs GetResponse
Which platform offers more powerful email automation?
GetResponse is generally the stronger choice for complex automation. Its visual workflow builder supports branching based on actions and conditions, which reviewers often value for building multi-step customer journeys. Constant Contact covers common needs such as welcome and follow-up emails, but review feedback more often describes its automation as straightforward rather than deeply customizable.
Which is easier for beginners to use?
Constant Contact is often praised in reviews for being approachable, with a clear interface and guided setup that suit small businesses new to email marketing. GetResponse also offers templates and guided tools, but reviewers sometimes say its broader feature set takes longer to learn. For a simple newsletter program, Constant Contact may feel less daunting; for more advanced campaigns, the learning curve in GetResponse may pay off.
Which platform is better for creating email campaigns?
Both provide campaign editors, templates, and list-management tools. Reviewers commonly appreciate Constant Contact’s accessible campaign workflow, while GetResponse receives positive feedback for having a wider set of marketing tools alongside email. The better fit depends on whether you prioritize a simple, familiar newsletter process or a more expansive campaign toolkit.
How do their email automation features compare for ecommerce?
GetResponse is generally better suited to ecommerce businesses that want behavioral workflows, segmentation, and follow-up sequences tied to customer actions, though the available features can depend on the plan and integrations used. Constant Contact can support basic promotional and customer follow-up campaigns, but reviewers looking for elaborate ecommerce journeys may find its automation less flexible.
Which platform has better deliverability?
There is no reliable universal winner based on user reviews alone. Deliverability depends on list quality, consent practices, authentication, sending patterns, and message content—not just the provider. Review discussions for both services include positive experiences as well as occasional complaints about messages landing in spam or needing to improve list hygiene. Compare results using your own audience and monitor bounce, complaint, and inbox-placement metrics.
Which service offers better integrations?
Both connect with common business and marketing tools, but the useful comparison is whether each supports the specific platforms your organization relies on. GetResponse is often considered more oriented toward an interconnected marketing stack, while Constant Contact is frequently chosen by small businesses for familiar integrations and straightforward campaign workflows. Reviewers’ experiences can vary by integration and setup, so check the current integration directories before deciding.
Which one is better for landing pages and other marketing tools?
GetResponse is typically the more comprehensive option for combining email with tools such as landing pages, forms, and other campaign features; availability can vary by plan. Constant Contact also provides tools to support audience growth and campaign promotion, but reviewers often describe it primarily as an accessible email-marketing service. If you want multiple marketing functions in one platform, compare the exact plan inclusions.
Which platform provides better customer support?
Reviews do not establish a consistent support winner: experiences can differ by issue, channel, and plan. Constant Contact is often selected by smaller organizations that value guided help, while GetResponse users may appreciate support for navigating its broader feature set. Before purchasing, verify which support channels and hours are included in the plan you are considering.
Which is more affordable?
The cheaper option depends on contact count, billing term, plan features, and any current promotions, so headline prices are not directly comparable. Reviewers often weigh Constant Contact’s simpler offering against GetResponse’s broader feature set. Compare the total cost at your expected list size and confirm whether the automation, integrations, and other features you need are included rather than assuming they come with the entry-level plan.
Who should choose GetResponse, and who should choose Constant Contact?
Choose GetResponse if you need more sophisticated automation, branching customer journeys, or a broader set of marketing tools and are willing to spend time learning the platform. Choose Constant Contact if you want an approachable service for newsletters and routine small-business campaigns, with automation needs that are relatively simple. This reflects recurring review themes: GetResponse is often valued for capability, while Constant Contact is often valued for ease of use.
