Introduction to Brevo and Constant Contact in Email Automation Software
Brevo and Constant Contact are two well-established contenders in the realm of email automation software, each designed to facilitate effective communication between businesses and their audiences. Brevo, formerly known as Sendinblue, focuses on streamlining multi-channel marketing efforts, combining email campaigns with SMS marketing and chat functionality. In contrast, Constant Contact specializes in email marketing solutions, providing comprehensive tools for small businesses to create, manage, and analyze email campaigns.
Users commonly turn to these platforms for their user-friendly interfaces, robust features, and customer support. The choice between Brevo and Constant Contact often hinges on several key factors:
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Features: Both platforms offer distinct capabilities such as templates, automation workflows, and analytics. Brevo stands out with its all-in-one approach, while Constant Contact excels in specialized email marketing tools.
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Pricing: Cost considerations play a significant role in decision-making. Users often compare subscription models and plans offered by each service to find the best fit for their budget.
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Ease of Use: The intuitiveness of each platform can greatly affect user experience. Comparing the onboarding process, interface design, and overall usability is crucial for potential users.
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Customer Support: Reliable customer support can make a difference, especially for those new to email marketing. Evaluating the availability and quality of support services is important for users.
This assessment provides a clear framework for comparing Brevo and Constant Contact, aiding users in making an informed choice that aligns with their business needs and goals.
Brevo VS Constant Contact: Which tool is the most popular?
| Tool | Number of Reviews | Average Rating | Positive Reviews | Neutral Reviews | Negative Reviews |
|---|---|---|---|---|---|
| Brevo | 19 | 3.89 | 14 | 0 | 5 |
| Constant Contact | 247 | 2.21 | 73 | 2 | 172 |
Brevo is the more popular tool based on user ratings, having a higher average rating of 3.89 from 19 reviews, with 14 positive responses. Conversely, Constant Contact has significantly more reviews (247) but an average rating of only 2.21, with a majority of negative responses amounting to 172. The analysis indicates that while Constant Contact attracts more users, its lower satisfaction levels suggest it may be less favorable than Brevo among those who have used it.
Brevo and Constant Contact: Quick Comparison Overview
| Feature/Aspect | Ahrefs | SEMrush |
|---|---|---|
| Primary Features | Comprehensive backlink analysis, keyword research, site auditing, content explorer, ranking tracker, and competitor analysis. | Keyword research, site audit, competitor analysis, content marketing toolkit, social media management, and PPC analysis. |
| Target Audience | SEO professionals, content marketers, bloggers, and agencies focused on SEO and backlinks. | Digital marketers, SEO specialists, PPC managers, social media managers, and agencies needing an all-in-one marketing tool. |
| Main Advantages | Strong backlink database, user-friendly interface, powerful site explorer, extensive keyword research tool, and frequent updates. | Versatile toolset covering SEO, PPC, content, and social media, robust competitive analysis features, and extensive data on paid search. |
| Core Value Proposition | Offers deep insights into backlinks and organic traffic, making it ideal for improving search visibility and strategy through comprehensive data. | Provides a holistic approach to online marketing, enabling users to enhance their SEO, content marketing, and PPC strategies through integrated tools. |
| Ideal Use Cases | Best suited for businesses and individuals focused on strengthening their organic search presence and analyzing competitor backlink profiles. | Ideal for marketers looking for a comprehensive solution to manage and optimize various aspects of their digital marketing efforts, from SEO to advertising. |
Most liked vs most disliked features of Brevo and Constant Contact
| Platform | Most Liked Features | Most Disliked Features |
|---|---|---|
| Brevo | – Management of newsletters, email campaigns, and digital product payments on one platform. | – Inconvenient process for adding recipient lists post design. |
| – Affordable pricing for startups and small businesses, including a free plan. | – Difficulty in tagging specific groups of contacts. | |
| – Intuitive user interface, suitable for users with minimal technical experience. | – Minor stability issues indicate a need for improvement. | |
| – Quick issue resolution, enhancing user satisfaction. | – Lack of advanced marketing features compared to competitors. | |
| – Flexible payment option based on email credits rather than fixed fees. | – Learning curve for executing certain functions effectively. | |
| Constant Contact | – High praise for customer support representatives, noted for their effectiveness. | – Negative experiences reported, including long wait times and unhelpful support. |
| – Intuitive navigation after familiarization. | – Inconvenient cancellation process requiring phone calls. | |
| – Attentive technical support that resolves issues effectively and incorporates feedback for improvement. | – High cost concerns, particularly for small businesses with large email volumes. | |
| – Long-term users appreciate consistent service quality. | – Technical problems affecting core functionalities like sending emails and managing subscribers. | |
| – Proactive follow-ups and improvements based on customer feedback. | – Lack of clear communication regarding account statuses and billing issues, leading to dissatisfaction. |
Key Features of Brevo vs Constant Contact
Absolutely! Here’s a comparison of the key features offered by Brevo and Constant Contact for their email automation software, detailing how each feature benefits users and highlighting unique aspects of each brand.
Brevo
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Drag-and-Drop Email Builder
- Benefit: Users can easily create visually appealing emails without any coding knowledge. The intuitive interface allows for quick customization.
- Unique Aspect: Offers a wide variety of pre-designed templates that can cater to different industries, enhancing personalization efforts.
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Segmentation and Targeting
- Benefit: Users can segment their audience based on behavior, demographics, and engagement levels, which helps in sending more relevant emails.
- Unique Aspect: Brevo’s advanced segmentation allows for real-time updates, automatically adjusting segments based on user activity.
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A/B Testing
- Benefit: Users can test different subject lines, content, and send times to optimize email performance, ensuring higher open and click-through rates.
- Unique Aspect: Brevo provides detailed analytics on A/B test performance, helping users make data-driven decisions effectively.
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Automated Workflows
- Benefit: Users can set up automated email sequences based on trigger events (like sign-ups or purchases), saving time and increasing engagement.
- Unique Aspect: Offers multi-step automation that allows for personalization at each step, enhancing customer experience.
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CRM Integration
- Benefit: Seamless integration with various CRM tools allows for streamlined customer data management, leading to more effective campaigns.
- Unique Aspect: Brevo supports a wide range of integrations with third-party apps, making it adaptable to different business environments.
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Analytics and Reporting
- Benefit: Real-time reporting helps users track the performance of their campaigns, enabling timely adjustments and improvements.
- Unique Aspect: Offers predictive analytics features that forecast future engagement trends based on past performance.
Constant Contact
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Email Template Library
- Benefit: Users have access to a comprehensive library of professional templates that cater to various business needs, facilitating easy email creation.
- Unique Aspect: Constant Contact features industry-specific templates, making it easier for users in niche markets.
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List Building Tools
- Benefit: Built-in tools to grow subscriber lists through social media, landing pages, and sign-up forms enhance reach and engagement.
- Unique Aspect: Offers text-to-join features which allow subscribers to join mailing lists via SMS, enhancing accessibility.
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Social Media Integration
- Benefit: Users can easily share email campaigns across social channels, increasing their reach and engagement.
- Unique Aspect: Provides a comprehensive social media management tool alongside email campaigns, allowing users to manage both platforms in one place.
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Automated Email Campaigns
- Benefit: Users can set up follow-up emails based on subscriber behavior, automating ongoing engagement and nurturing leads effectively.
- Unique Aspect: Allows for a combination of autoresponders and drip campaigns, providing a more versatile automation strategy.
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Event Management Tools
- Benefit: Users can create and manage events with built-in RSVP capabilities, helping businesses organize and promote events efficiently.
- Unique Aspect: Unique for its comprehensive event management features, including ticket sales and promotions.
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Mobile Optimization
- Benefit: All emails are automatically optimized for mobile devices, ensuring a seamless experience for users on smartphones and tablets.
- Unique Aspect: Constant Contact offers a dedicated mobile app for managing campaigns, making it convenient for on-the-go adjustments and engagement.
Conclusion
Both Brevo and Constant Contact offer robust email automation software featuring essential tools for creating engaging campaigns. Brevo shines in its advanced automation and real-time segmentation capabilities, while Constant Contact stands out with its comprehensive event management tools and social media integration. The choice between them depends on the specific needs and goals of the user, whether it’s more complex automation or an all-in-one tool for marketing across different platforms.
Brevo vs Constant Contact Pricing Comparison
| Feature/Plan | Brevo Pricing | Constant Contact Pricing |
|---|---|---|
| Free Tier | Free*: Up to 300 emails per day | 30-day Free Trial |
| Basic Plan | Monthly: $15 for 500 contacts | Monthly: $12 for 500 contacts |
| Annual: $10 per month billed annually | Annual: $10 per month billed annually | |
| Main Features: Email campaigns, SMS | Main Features: Email campaigns, social | |
| marketing, chat support | media ads, basic automation | |
| Essentials Plan | Monthly: $24 for 500 contacts | Monthly: $35 for 500 contacts |
| Annual: $20 per month billed annually | Annual: $29 per month billed annually | |
| Main Features: All Basic features plus | Main Features: All Basic features plus | |
| A/B testing, advanced statistics, | A/B testing, custom CTAs, automation | |
| no Brevo branding | ||
| Premium Plan | Monthly: $65 for 500 contacts | Monthly: $80 for 500 contacts |
| Annual: $50 per month billed annually | Annual: $70 per month billed annually | |
| Main Features: All Essentials features | Main Features: All Essentials features, | |
| plus 1:1 onboarding, advanced CRM, | advanced segmentation, dedicated IP | |
| dedicated IP, event marketing | ||
| Enterprise Plan | Custom pricing | Custom pricing |
| Main Features: All Premium features, | Main Features: All Premium features, | |
| custom solutions and integrations | near limitless contacts, advanced tools | |
| Discounts/Offers | 10% discount on annual subscriptions | 20% discount on annual subscriptions |
| Free trial available for Basic and | 30-day free trial available for all | |
| Premium plans | payment plans |
*Brevo’s free tier has constraints on daily email limits but no contact limits.
Support Options Comparison: Brevo vs Constant Contact
| Support Feature | Brevo | Constant Contact |
|---|---|---|
| Live Chat | Available during business hours | Available during business hours |
| Phone Support | Available with tiered plans | Available for all plans |
| Documentation | Comprehensive help center, articles, and FAQs | Extensive knowledge base and resources |
| Additional Resources | Offers webinars, tutorials, and guides | Provides webinars, tutorials, and FAQs |
Unique Features of Brevo Vs Constant Contact
| Feature | Brevo (formerly Sendinblue) | Constant Contact | Added Value and Unique Qualities |
|---|---|---|---|
| SMS Marketing | Brevo offers integrated SMS marketing as a part of its platform. | Constant Contact primarily focuses on email marketing. | Brevo allows businesses to engage with customers through SMS, enhancing direct communication and immediate response rates. |
| Marketing Automation | Brevo provides workflow automation that includes actions in both email and SMS. | Constant Contact’s automation is more email-centric. | This multi-channel approach allows businesses to create more comprehensive and effective marketing strategies. |
| Free Plan with Unlimited Contacts | Brevo’s free plan allows users to store an unlimited number of contacts, but with a sending limit. | Constant Contact offers a free trial, but not a forever free plan. | Enterprises can maintain a large database without the cost of growing income, making it ideal for startups and small businesses. |
| Advanced Reporting | Brevo includes advanced reporting features that track SMS, email, and overall campaign performance. | Constant Contact provides reporting mostly focused on email. | This comprehensive performance tracking helps businesses understand and optimize their overall marketing strategy. |
| A/B Testing for All Plans | Brevo includes A/B testing capabilities in all pricing tiers. | Constant Contact limits advanced features to higher-tier plans. | Brevo’s accessibility of A/B testing invites more businesses to experiment and refine their messaging, improving effectiveness. |
| Integrations with E-Commerce | Brevo seamlessly integrates with various e-commerce platforms for automated transactional emails. | Constant Contact integrates but is less comprehensive regarding transactional emails. | This connectivity ensures timely communication regarding purchases and engagement, fostering customer loyalty. |
| CRM Capabilities | Brevo comes with an integrated CRM system to manage customer relationships. | Constant Contact lacks a built-in CRM. | The inclusion of CRM functionality allows for better interaction management and streamlined marketing activities. |
| Multi-Language Support | Brevo supports multiple languages for email campaigns and user interface. | Constant Contact primarily focuses on English-speaking markets. | This feature enhances accessibility and usability, particularly for global businesses targeting diverse demographics. |
Most frequently asked questions about Brevo vs Constant Contact
What are the main features offered by Constant Contact and Brevo?
Constant Contact provides a user-friendly interface along with features such as email templates, list segmentation, and tracking analytics. Reviewers often appreciate its ease of use, stating, ‘Setting up email campaigns is straightforward’. In contrast, Brevo is noted for its advanced automation capabilities and SMS marketing integration with users mentioning, ‘The automation tools are extremely powerful and versatile.’
How does pricing compare between Constant Contact and Brevo?
Constant Contact offers tiered pricing based on subscriber count, making it accessible for small businesses but can be pricey at higher tiers. Many users say it can become ‘expensive quickly as you grow’. Brevo provides a pay-as-you-go model, appealing to those who need flexibility, with users noting, ‘You only pay for what you use, which is a big plus.’
Which platform is better for beginners?
Constant Contact is widely regarded as more beginner-friendly, with intuitive drag-and-drop email builders and extensive support resources. A user stated, ‘I was able to get started without any prior experience.’ Brevo, while powerful, has a steeper learning curve as noted by some users: ‘It took some time to understand the full functionality of the platform.’
How do customer support options compare?
Constant Contact is praised for its responsive customer support, with users highlighting, ‘Their customer service is top-notch, always ready to help.’ Conversely, Brevo has received mixed reviews regarding support, with some stating, ‘Response times can be slow during peak hours’, though others appreciate the community forums for additional help.
What kind of templates do Constant Contact and Brevo offer?
Constant Contact boasts a wide variety of professionally designed templates that users find helpful for creating attractive campaigns quickly, with one reviewer noting, ‘The templates are clean and customizable.’ Brevo, while offering fewer templates, allows for higher personalization in its designs, with users commenting, ‘You can really make your emails stand out with Brevo’s customization options.’
How effective is the email deliverability for both services?
Both Constant Contact and Brevo have solid reputations for email deliverability. Users of Constant Contact report, ‘My emails consistently land in the inbox, not spam.’ Meanwhile, Brevo users similarly mention, ‘I haven’t had any issues with deliverability; my open rates are impressive.’
What do users think about the automation capabilities of each platform?
Automation is a strong suit of both platforms. Users frequently remark that Constant Contact’s automation can handle basic tasks well, but it ‘lacks some advanced features’. On the other hand, Brevo users praise its automation strength with comments like, ‘The ability to set up complex automation workflows is a game-changer for my marketing.’
Which platform integrates better with other tools?
Constant Contact has a strong array of integrations with popular platforms like WordPress and Shopify, with a user stating, ‘The integrations make it easy to work within my existing tech stack.’ Brevo also provides good integration options but is noted for more eCommerce-focused tools, leading one reviewer to say, ‘It connects seamlessly with my eCommerce platform and enhances my sales strategies.’
How do users rate the overall user experience for each software?
Overall, users find Constant Contact to be very user-friendly and straightforward, with many claiming, ‘This is the easiest email tool I’ve ever used.’ Brevo, while powerful, receives mixed reviews; users appreciate its features but note that ‘navigating the interface can be overwhelming at times.’
Are there any notable drawbacks to using Constant Contact or Brevo?
Users often cite the higher price point of Constant Contact as a drawback, stating, ‘I wish it was more affordable for small businesses.’ In contrast, Brevo’s complexity is a common concern, with one user mentioning, ‘You need to be tech-savvy to utilize all of its features effectively.’
