ZoomInfo vs. Clearbit
ZoomInfo and Clearbit are used to enrich B2B data and help teams identify and reach potential customers. ZoomInfo is known for its broad company and contact database, sales intelligence, and prospecting tools. Clearbit—now part of HubSpot, with its data-enrichment capabilities offered through Breeze Intelligence—has focused on enriching business records and revealing information about website visitors.
Users often compare them to improve lead quality, target the right accounts, and support sales and marketing workflows. The best fit depends on your needs, so compare their data coverage and accuracy, features and integrations, pricing, ease of use, and suitability for your team’s size and workflow.
ZoomInfo VS Clearbit: Which tool is the most popular?
| Tool | Reviews | Average rating | Review sentiment | Popularity summary |
|---|---|---|---|---|
| ZoomInfo | 51 | 2.31/5 | 17 positive, 1 neutral, 33 negative | Most reviewed, but its low average rating and mostly negative reviews suggest weaker user approval. |
| Clearbit | 11 | 4.18/5 | 10 positive, 0 neutral, 1 negative | Least reviewed, but it has the higher average rating and substantially more positive feedback. |
ZoomInfo is the most popular by review volume, while Clearbit is the least reviewed. By average rating and sentiment, Clearbit is better received; ZoomInfo is less favorably rated.
ZoomInfo and Clearbit: Quick Comparison Overview
| Category | Ahrefs | Semrush |
|---|---|---|
| Primary features | SEO research tools for backlink analysis, keyword research, site audits, rank tracking, and content research. | Broader digital-marketing suite covering SEO, competitor research, site audits, rank tracking, content marketing, local SEO, PPC, and social media. |
| Target audience | SEO specialists, content teams, and agencies focused on organic search and link building. | In-house marketing teams, agencies, and businesses managing several digital-marketing channels. |
| Main advantages | Strong backlink and competitor research, with a focused toolkit for finding SEO and content opportunities. | Wider range of marketing tools in one platform, especially useful for combining SEO with paid, local, and social campaigns. |
| Core value proposition | Make organic-search research and link-building workflows more effective. | Manage and measure a broader digital-marketing program from one platform. |
| Ideal use cases | Analyzing competitors’ backlinks, researching keywords and content gaps, auditing a site, and tracking organic rankings. | Coordinating SEO with PPC, local visibility, content, and social efforts; conducting cross-channel competitor research. |
Sources: Ahrefs features · Semrush features
Feature availability varies by plan and may change.
Most liked vs most disliked features of ZoomInfo and Clearbit
| Platform | Overall sentiment | What users value | Common concerns |
|---|---|---|---|
| ZoomInfo | Generally positive, especially for prospecting, though data gaps and occasional reliability issues temper confidence. | Extensive executive and contact details, useful prospect data, an easy-to-use interface, CSV exports, and tools for organizing work. | Missing, outdated, or incorrect contact and company information; occasional crashes; and features some users find unnecessary or cluttered. |
| Clearbit | Generally positive for data enrichment and marketing workflows, with concerns around cost, setup, and fit for smaller businesses. | Accurate company and contact enrichment, Salesforce integration, visitor-to-lead tools, time savings for SDRs, and helpful customer support. | Inaccurate phone numbers or company profiles, high pricing, tricky initial configuration, limited suitability for smaller firms, and insufficient upgrade or refresh notifications. |
Key Features of ZoomInfo vs Clearbit
ZoomInfo vs. Clearbit for B2B databases
| Brand and feature | How it benefits users | Distinctive aspect |
|---|---|---|
| ZoomInfo — Company and contact profiles | Helps sales and marketing teams find companies and decision-makers, using details such as job titles, company attributes, and contact information to build prospect lists. | Combines company and contact research with broader sales-intelligence tools. |
| ZoomInfo — Search, filters, and organizational views | Lets users narrow prospects by criteria such as industry, company size, role, or technology use, and understand who works where and how organizations are structured. | Useful for mapping accounts and finding multiple stakeholders within a target company. |
| ZoomInfo — Buying-intent signals | Shows indicators that a company may be researching relevant topics, helping teams prioritize outreach and time campaigns around potential demand. | Pairs prospect data with intent signals to support account prioritization. |
| ZoomInfo — Data enrichment and CRM integration | Adds or updates company and contact details in sales and marketing systems, reducing manual research and helping keep records usable. | Fits into a wider platform for sales, marketing, and operations workflows. |
| Clearbit — Company and contact enrichment | Adds information to a record from an email address or company domain, helping teams qualify leads, segment audiences, and personalize follow-up. | Particularly associated with enriching records as people interact with a company’s website or forms. |
| Clearbit — Website visitor identification (Reveal) | Helps identify the companies behind some otherwise anonymous website visits, giving teams a way to spot and follow up on potential account interest. | Focuses on turning website activity into account-level sales and marketing signals. |
| Clearbit — Form and data capture tools | Can use known information to reduce the amount visitors need to enter on forms, making sign-up or demo-request processes easier while still supporting lead qualification. | Emphasizes reducing form friction alongside data enrichment. |
| Clearbit — APIs and marketing integrations | Lets teams use enriched data in their existing workflows and tools, rather than relying only on a separate database interface. | Its HubSpot connection is a notable part of its current positioning. |
In brief
ZoomInfo is often a fit for teams that want a broad prospecting and sales-intelligence platform, including contact and company research, organizational context, and buying-intent signals.
Clearbit is often a fit for teams focused on enriching inbound records and using website activity to inform marketing and sales follow-up. Clearbit is now part of HubSpot and its capabilities are presented within HubSpot’s Breeze Intelligence offering, so product names and availability may differ from older Clearbit materials.
Features, coverage, and access can vary by plan and region. For current details, see ZoomInfo and Clearbit.
ZoomInfo vs Clearbit Pricing Comparison
| Brand / tier | Monthly price | Annual price | Main offering differences | Trials, discounts and special rates |
|---|---|---|---|---|
| ZoomInfo — Professional | Not published; quote required | Not published; quote required | Entry-level access to ZoomInfo’s B2B sales intelligence. Package contents and data allowances depend on the quote. | The pricing page does not list a standard free trial or discount. |
| ZoomInfo — Advanced | Not published; quote required | Not published; quote required | A higher package level than Professional; available capabilities and limits depend on the selected products and contract. | No public tier-specific discount or trial terms are listed. |
| ZoomInfo — Elite | Not published; quote required | Not published; quote required | The highest listed package level; exact features and allowances are provided through a custom quote. | No public tier-specific discount or trial terms are listed. |
| Clearbit / HubSpot — current offering | No standalone Clearbit tier price is listed on the linked pricing page | No standalone Clearbit annual price is listed | Clearbit is now part of HubSpot. The current offering is associated with HubSpot’s data and enrichment capabilities, rather than a public Clearbit tier-by-tier price list. Costs and availability depend on the HubSpot offering and its applicable credit or subscription terms. | The linked page does not list a Clearbit-specific free trial, discount, or special rate. |
Pricing comparison: Neither linked page provides a reliable public monthly or annual price for a like-for-like tier comparison. ZoomInfo directs buyers to request a custom quote; Clearbit no longer presents standalone Clearbit subscription tiers on its pricing page. As a result, specific prices, contract terms, and any available promotional rates need to be confirmed with the respective sales teams.
Support Options Comparison: ZoomInfo vs Clearbit
| Support option | ZoomInfo | Clearbit |
|---|---|---|
| Live chat | Live chat is available to customers through ZoomInfo’s support channels, though access may depend on signing in. | The help center does not prominently advertise live chat; customers can use its contact-support option. |
| Phone support | Phone support is offered. | No phone-support option is prominently listed on the help center. |
| Documentation | A searchable support center provides product help and troubleshooting information. | A searchable help center provides articles on Clearbit products, setup, and common questions. |
| Additional resources | ZoomInfo offers customer training and learning resources, including ZoomInfo University materials and webinars. | Clearbit’s help center is primarily article-based, with product guides and tutorials. |
| Overall | Offers a broader mix of support channels and training resources, including phone support. | Emphasizes self-service documentation; its help center lists fewer direct support options. |
Unique Features of ZoomInfo Vs Clearbit
| Brand and feature | What is distinctive beyond a basic B2B database | Added value and why it may decide the choice |
|---|---|---|
| ZoomInfo — Buyer-intent signals and account alerts | Adds signals about companies researching relevant topics, alongside alerts about business changes and other buying triggers. A contact list alone generally does not show when an account may be entering a buying process. | Helps teams prioritize outreach around likely demand or timely events instead of working through a static list. It can matter most when sales teams need to focus limited capacity on accounts showing signs of activity. |
| ZoomInfo — Sales engagement and conversation intelligence | ZoomInfo connects prospect data with tools for sales outreach and call analysis, including its Engage and Chorus offerings. That extends the product from finding prospects to carrying out and learning from sales interactions. | Reduces the need to assemble separate prospecting, engagement, and call-coaching tools. It may be a deciding factor for teams seeking a more consolidated sales workflow. |
| ZoomInfo — Data operations and workflow support | Its Operations products support data management and processes such as enriching and routing records across business systems—not just searching a database for contacts. | Can help keep CRM records usable and automate handoffs between marketing and sales. This is especially relevant to organizations with large or complex CRM operations. |
| Clearbit — Real-time enrichment and form shortening | Clearbit is known for using information such as a business email address or domain to enrich a record, and for using that data to reduce the number of fields a visitor must fill out. | Enrichment can improve lead records without requiring prospects to provide every detail themselves. Shorter forms may reduce friction and improve conversion rates, making this attractive to teams focused on inbound lead capture. |
| Clearbit — Website visitor identification | Its Reveal capability can identify the companies behind some otherwise anonymous website visits, then connect those visits with company information. This goes beyond a database lookup by adding signals from a business’s own site. | Gives marketing and sales teams a way to investigate company interest even when visitors have not submitted a form. It is most useful when a business receives meaningful website traffic from prospective accounts. Visitor identification is not exclusive to Clearbit; ZoomInfo also offers related capabilities. |
| Clearbit — HubSpot-oriented data enrichment | Clearbit’s capabilities are now part of HubSpot’s product offering, including Breeze Intelligence. That makes its enrichment and related data features particularly relevant to teams already using HubSpot. | A closer fit with HubSpot can simplify setup and keep enrichment within an existing marketing and CRM workflow. For a HubSpot-centered team, that integration may outweigh differences in database size or coverage. |
Clearbit is now part of HubSpot, and its products and branding may appear as HubSpot Breeze Intelligence. Feature names and availability can change.
Most frequently asked questions about ZoomInfo vs Clearbit
Which platform has more comprehensive B2B company and contact data: Clearbit or ZoomInfo?
Reviewers generally describe ZoomInfo as the broader prospecting database, with more extensive company and contact records, filters, and sales-intelligence features. Clearbit reviews more often emphasize data enrichment and identifying website visitors than searching a very large prospecting universe. This is a recurring theme in user reviews on [G2’s ZoomInfo page](https://www.g2.com/products/zoominfo-sales/reviews) and [G2’s Clearbit page](https://www.g2.com/products/clearbit/reviews); coverage can still vary by region, industry, and target company size.
Which tool has more accurate and up-to-date contact information?
Neither platform is consistently described as perfectly accurate. Reviewers of both mention records that are outdated, incomplete, or incorrect, and users often recommend verifying important contacts before outreach. ZoomInfo reviewers value its breadth but sometimes note that individual records need checking; Clearbit reviewers appreciate enrichment but report that results can be uneven for certain companies or fields. Treat accuracy as something to test against your own target accounts rather than assuming one vendor wins universally. These are paraphrased themes from [G2 ZoomInfo reviews](https://www.g2.com/products/zoominfo-sales/reviews) and [G2 Clearbit reviews](https://www.g2.com/products/clearbit/reviews).
Is Clearbit or ZoomInfo better for finding direct-dial phone numbers and verified emails?
ZoomInfo is more commonly praised in reviews for sales prospecting features and access to contact details, including phone numbers and emails. However, reviewers also report that some details are missing or no longer current. Clearbit is often discussed more for enriching existing records than as a dedicated source for large-scale contact discovery. If direct dials are essential, compare match rates and verification results using a sample of your own prospects. Review themes are paraphrased from [G2 ZoomInfo](https://www.g2.com/products/zoominfo-sales/reviews) and [G2 Clearbit](https://www.g2.com/products/clearbit/reviews).
Which is easier to use: Clearbit or ZoomInfo?
Clearbit reviewers often highlight a relatively straightforward experience, especially for enrichment and workflows connected to HubSpot. ZoomInfo reviewers value its breadth of functionality, but the larger feature set can take more time to learn and configure. In practice, ease of use depends on whether your team needs a focused enrichment workflow or a broader prospecting and sales-intelligence workspace. These are recurring, paraphrased user-review themes on [G2’s Clearbit page](https://www.g2.com/products/clearbit/reviews) and [G2’s ZoomInfo page](https://www.g2.com/products/zoominfo-sales/reviews).
Which platform integrates better with CRM and marketing tools?
Clearbit has historically been associated with straightforward enrichment workflows and close alignment with HubSpot. ZoomInfo reviewers commonly point to integrations with sales and marketing systems, while noting that setup and data workflows may require configuration. The better fit depends on your CRM, existing stack, and whether you want data appended to records, prospecting workflows, or both. Check current integration details and plan availability before deciding; review themes are paraphrased from [G2 Clearbit reviews](https://www.g2.com/products/clearbit/reviews) and [G2 ZoomInfo reviews](https://www.g2.com/products/zoominfo-sales/reviews).
Which is better for enriching existing CRM records?
Clearbit is frequently reviewed as a strong fit for enriching company and contact records, including adding firmographic information to existing data. ZoomInfo can also support enrichment, but reviewers often discuss it as part of a wider prospecting and sales-intelligence toolkit. If enrichment is your main use case, compare the fields each product can return, match rates on your CRM data, refresh frequency, and how duplicates or conflicting values are handled. This summarizes paraphrased themes from [G2 Clearbit](https://www.g2.com/products/clearbit/reviews) and [G2 ZoomInfo](https://www.g2.com/products/zoominfo-sales/reviews).
Which platform is better for identifying website visitors and buyer intent?
Clearbit has been associated with identifying and enriching information about companies visiting a website, while ZoomInfo offers a broader sales-intelligence suite that can include intent-related capabilities depending on the product and subscription. Reviews and product experiences vary by package, so compare what is actually included rather than relying on the platform name alone. Ask vendors to demonstrate how many of your site visitors or target accounts can be identified and what signals are available. This is a paraphrased comparison based on product-review themes on [G2 Clearbit](https://www.g2.com/products/clearbit/reviews) and [G2 ZoomInfo](https://www.g2.com/products/zoominfo-sales/reviews).
How do Clearbit and ZoomInfo compare on pricing and value?
Reviewers often describe ZoomInfo as a substantial investment and say its value depends on how much the team uses its data and sales features. Clearbit’s perceived value is often tied to focused enrichment or marketing use cases, though pricing and packaging can also be a concern. Public review comments do not establish a universal price winner, and quotes can vary with seats, modules, credits, and contract terms. Request a like-for-like proposal and assess cost per usable, verified record. These themes are paraphrased from [G2 ZoomInfo reviews](https://www.g2.com/products/zoominfo-sales/reviews) and [G2 Clearbit reviews](https://www.g2.com/products/clearbit/reviews).
What do reviewers say about customer support and implementation?
Review experiences differ by customer and plan. ZoomInfo users often discuss onboarding and support in the context of implementing a larger platform; some appreciate assistance, while others describe friction around setup or resolving issues. Clearbit reviewers often value a simpler workflow, but support feedback is likewise not uniform. Ask about onboarding, response-time commitments, data-quality escalation, and help with integrations, and speak with references using a similar plan. This is a paraphrase of themes found in [G2 ZoomInfo reviews](https://www.g2.com/products/zoominfo-sales/reviews) and [G2 Clearbit reviews](https://www.g2.com/products/clearbit/reviews).
Which should a small or midsize B2B team choose: Clearbit or ZoomInfo?
A team prioritizing targeted enrichment, especially in a HubSpot-centered workflow, may find Clearbit’s historical strengths a closer fit. A team that needs a larger prospecting database, extensive search and filtering, and a broader sales-intelligence toolkit may prefer ZoomInfo, provided the cost and implementation effort are justified. Reviewers’ feedback supports evaluating use case and adoption—not just database size—as the deciding factors. Compare both using the same target-account list and check current packaging: Clearbit’s capabilities have been brought into HubSpot’s Breeze Intelligence offering, so legacy Clearbit reviews may not reflect today’s product or terms.
